<ul><li><keyword id="106317" type="CITY" weightage="20" keywordseo="Asian-Paints">Asian paints</keyword> share price has gained over 14% in the past one month. </li><li>Asian paints forayed into the hand and surface sanitiser category with the launch of the Viroprotek range of hand and surface sanitisers.</li><li>The anti-bacterial paint with Silver Ion Technology which claims to kill 99% of infection-causing bacteria on the painted surfaces.</li></ul>Any other year, the first quarter would have been one of the best times for Asian Paints. It has clocked <a href="https://www.livemint.com/companies/company-results/asian-paints-q1-result-net-profit-rises-18-to-rs-672-09-crore-1563962095287.html">double-digit profit growth in every one of the last three years in its decorative paints segment </a>as people renovate homes during the traditional wedding season, and ahead of the incoming monsoons. However, it wasn’t the same this year. The repainting segment forms over 70% of the overall decorative paints industry in India and with COVID hitting pockets, <a href="https://www.businessinsider.in/business/news/asian-paints-share-price-falls-as-goldman-sachs-downgrades-stock/articleshow/75691813.cms">analysts think home renovation is not going to be on people’s minds anytime soon</a>. Therefore analysts expect Asian Paints’ revenue to fall at least 58.8% and profit to fall at least 90.8% between April and June 2020 compared to the same time last year. <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brokerage </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apr-June revenue estimate </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apr-June profit estimate </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Edelweiss </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-52.70% </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-95.30% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">KR Choksey </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">N/A </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-79.20% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Motilal Oswal </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-65% </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-97.9% </td></tr></tbody></table> In the past three months, not only most of their manufacturing units were shut due to the lockdown, but people even postponed weddings, and many were reluctant to allow painters in the house immediately. Production of automobiles, which form a big chunk of the company’s revenue, was also hit and it isn’t likely to recover in a hurry. The prolonged monsoons and floods in different states impacted decorative paints, adding to woes of the paint maker. Despite all the downsides people are betting on the company’s long term prospects and management fueled hopes. In a post-quarter investor call last month, the company said that the business has resumed in most markets with a good pickup in smaller towns. The management indicated that post lockdown May witnessed pent-up demand, which was normalised in June. And on those hopes, Asian paints share price has gained over 14% in the past one month. <div type="image" title="Asian Paints new" msid="77119751" hostid="261"></div> Pilling up on non-core business With a pretty bleak outlook of the paint industry, Asian paints forayed into the sanitiser business with the launch of the ‘Viroprotek’, a range of hand and surface sanitisers. The company is also investing in a parallel distribution system to reach normal fast-moving consumer goods shops to take sanitisers to them. But analysts believe the business comes with its own set of problems since the market is primarily dominated by already established consumer staple brands like HUL and ITC. Although the company capitalised on the existing Royale Health Shield brand. The anti-bacterial paint with Silver Ion Technology which claims to kill 99% of infection-causing bacteria on the painted surfaces. It also kicked off a safe painting campaign to enable customers to paint their houses even during the pandemic. Bleak future outlook According to a report from Sharekhan broking firm, the Indian paints industry has a positive correlation with GDP. And, with <a href="https://www.business-standard.com/article/economic-revival/covid-19-impact-india-s-gdp-to-contract-6-1-in-fy21-says-nomura-120072200025_1.html">GDP projected to contract largely</a> in the current fiscal year due to coronavirus induced lockdown hitting the economy, paint sales are likely to remain muted. “The first half of the current financial year will be affected by lockdown, supply disruption and non-availability of painters. However, things are gradually expected to improve in H2FY2021,” according to the report. The demand for industrial coatings and automotive paints is also expected to remain muted for at least a year with consumer confidence and discretionary spending taking a worst hit. <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brokerage </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Target Price </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reco </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Motilal Oswal </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 1395 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sell </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Emkay Global </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 1625 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hold </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dolat Capital </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 1740 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reduce </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Axis Securities </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 1796 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hold </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/covid-19-vaccine-will-be-ready-by-year-end-in-best-case-scenario-pfizer/articleshow/77119135.cms" data-type="tilCustomLink">COVID-19 vaccine will be ready by year end in 'best case scenario': Pfizer</a> <a href="https://www.businessinsider.in/finance/banks/news/indian-public-sector-bank-employees-get-15-wage-hike-and-performance-linked-incentives-after-three-years-of-waiting/articleshow/77114388.cms" data-type="tilCustomLink">Indian public sector bank employees get 15% wage hike and performance-linked incentives after three years of waiting</a>

Shareholders await Asian Paints’ account of a lost summer

<ul><li><keyword id="936689" type="COMPANY" weightage="20" keywordseo="Comic-Con-India">Comic Con India</keyword> started in 2011 in Delhi and has now expanded to Mumbai, Bengaluru, Hyderabad and Pune. </li><li>The event has been witnessing a 15-20% increase in footfall every year.</li><li>Its brand associations have doubled since 2015, this year brands including <keyword id="44883" type="CITY" weightage="20" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword>, <keyword id="13722" type="CITY" weightage="20" keywordseo="Lenovo">Lenovo</keyword>, AMD, <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>, <keyword id="106317" type="CITY" weightage="20" keywordseo="Asian-Paints">Asian Paints</keyword> and ACT Fibernet have associated with the event.</li><li>Comic Con India will soon launch in Ahmedabad, Kolkata and Chennai. </li></ul>It is that time of the year again when comic lovers are gearing up to experience the two-day extravaganza that is Comic Con India (CCI). After its inaugural show in Delhi in 2011 saw about 5,000 visitors, the grand event has witnessed close to 15-20% increase in footfall, on an average, with each passing year. Today, CCI has expanded beyond Delhi to cities like Mumbai, Bengaluru, Hyderabad and Pune. It will soon launch in Ahmedabad, Kolkata and Chennai. Moreover, witnessing the love among youngsters for pop-culture and everything related to comics and superheroes, increasingly brands have started looking at the event as an effective touch-point, to reach out to its target audience. As Mumbai gets ready for the event to be held this weekend, we caught up with <keyword id="229684" type="PERSON" weightage="20" keywordseo="Jatin-Varma">Jatin Varma</keyword>, Founder of CCI, who spoke to us about the event’s growth in the past few years and why more and more brands are choosing to associate with the event. Edited excerpts: Q. What kind of growth has CCI witnessed in the past few years? Can you give us an estimate in terms of an increase in the number of stalls/footfall? Over the past few years, we have seen our footfalls increase at an average of 15-20%. However, this also depends on the increase in showfloor space as we can only accommodate so many people at one go. Q. There has been an increase in brands wanting to associate with the event too. What are the benefits that a brand draws from associating with CCI? What kind of increase has your brand association seen? Brands associations have been growing for us, year-on-year. In fact, it has doubled since 2015. Ours is a unique platform, where a brand has the ability to reach out to an extremely engaged consumer. Plus our audience sits in the sweet spot of 18-36 years of age and spends hours at our show, therefore giving a brand a great experiential marketing opportunity. Some of the brands that have associated with us this year are Maruti Suzuki, Lenovo, AMD, Myntra, Asian Paints, ACT Fibernet, Sony Entertainment, Viacom, Disney India, Warner Brothers, Hotstar and Lionsgate Pictures, amongst others. Q. What kind of associations are OTT players like Hotstar and Lionsgate Pictures looking at? It's a sponsor association, where they take up space to showcase the latest content on their platforms. Their key objective is to market the premium content on their platforms. Q. Comic Con in the US sees participation from many prominent celebrities, to celebrate their movies or shows. Can we expect the Comic Con format in India to get closer to the US format in the next few years? That's a misconception that people end up having at times. All shows around the world, including the US feature comics, merch, cosplay, gaming and more. The same applies to us. What differs is the scale of the show at times (depending which show you might compare us with). The format is exactly the same, having travelled, experienced and also been part of organizing teams of shows around the world, I can attest to that. With respect to guests, that's a larger market-based issue, wherein the Studio has to decide whether the local market justifies investing in bringing talent down to the country along with previewing content exclusively for the Indian audiences. I think you'll see this happen more and more in the coming years, with talent and previews not just at our shows but in general being showcased for the Indian audiences. Having said that, over the past few years, we have brought down guests from various popular television series (such as Game of Thrones, Doctor Who, Sherlock) and recently even a WWE star in collaboration with WWE India. And since this is the Indian market, we actively feature previews and talent from Indian properties, be it films, TV or web series. Q. How have you been marketing CCI so far? Have you increased your marketing spends this year? Does digital take the biggest share? Our marketing is mostly digital, leveraging our database and social media. We certainly have partnerships along with some ATL spends, but we mostly connect with our audience digitally. The marketing spends this year are about 10% higher than the last financial year. Q. Can we expect CCI to go to more cities in the near future? Definitely! We are launching Ahmedabad in February 2020 and we also plan to go to Kolkata, Chennai and again to Pune soon. Q. What are your strategies to taking CCI to the next level? Next season will kickstart our 10th year as an organization. Going forward we hope to expand the experiential element of the show and give fans more to do at the show. We hope to leverage our partners to give Indian fans access to more content as well as access to their favorite stars. Lastly, we hope to push forward the gaming element at our shows in a bigger way.

Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon

<ul><li>Escorts shares have jumped almost 70% since March 31.</li><li>According to<a href="https://www.business-standard.com/article/markets/auto-q1-preview-tractor-two-wheeler-companies-may-buck-the-slowdown-trend-120072000232_1.html"> analysts reports</a>, Escorts is projected to see a revenue dip of nearly 24%, which is far better than many of its peers. </li><li>Escorts has aggressively increased its market share by launching new models in the last few years.</li></ul>While coronavirus battered Indian automobile industry sales, investors were betting on Escorts long term prospects. The shares of the tractor major have jumped almost 70% since March 31— all thanks to the whopping demand for its tractors in rural India despite the economic slowdown. <div type="image" title="Escorts share" msid="77180521" hostid="261"></div>According to Brokerage firm Edelweiss, <keyword id="7485523" type="UNKNOWN" weightage="20" keywordseo="escorts-sales">Escorts sales</keyword> have shown a positive recovery, driven by strong Rabi crop harvest, procurement by state governments at remunerative prices, healthy water levels and timely arrival of monsoon was the major sales driver in the past three months. Here’s how the sales growth looks like in the past quarter: <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Escorts </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">April </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">May </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sales growth % </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-86.60% </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-3.40% </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">21.10% </td></tr></tbody></table> The June sales growth may seem encouraging, but the subdued sales of April and May is expected to drag the Q1 revenue. According to<a href="https://www.business-standard.com/article/markets/auto-q1-preview-tractor-two-wheeler-companies-may-buck-the-slowdown-trend-120072000232_1.html"> analysts reports</a>, Escorts is projected to see a revenue dip of nearly 24%, which is far better than many of its peers. <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stocks </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth % since March 31 </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Escorts </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">70% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">M&amp;M </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">110.00% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bajaj Auto </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">48% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Eicher Motors </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">59% </td></tr></tbody></table> Targeting exports to create new growth avenues Year on year, the company has been aggressively working towards expanding its export outreach. It has increased its presence in markets like Sri Lanka, Bangladesh and Nepal with the share of exports in total sales increasing from 1% in 2016 to around 4% in the last financial year. According to Edelweiss, Its recent tie-up with Japan’s Kubota may fast-track its export growth, where Escorts hold about 40% stake in the joint venture. New model launches led to market share gains in the last 5 years Escorts has aggressively increased its market share by launching new models in the last few years. The company was earlier known for its strong presence in mid-range tractors (i.e. 31-40 horsepower and 41-50 hp). However, the mid-range tractors constrained growth in western and southern India, where soil conditions suit the usage of lower HP tractors. Frequent launches across all segments enabled the company to gradually regain some lost market share in the last 4-5 years. <div type="image" title="Escorts" msid="77180558" hostid="261"></div> The next growth engine for the company The railways have been the fastest growing business for Escorts in the last 10 years. And, the management has been adding new products such as automatic doors for metros and high-speed trains, coach dampers, heavy-duty locomotive dampers, rubber to metal bonded products, and much more. According to Edelweiss, the business has more than doubled in the past four years, while profits have expanded by over 3 times. “Over the last 5 years, its order book from the railway segment has increased to ₹500 crore in FY20 from ₹150 crore in FY16. Since the current order book is expected to get executed within 12-15 months, it presents healthy revenue visibility for the business,” the report said. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/air-india-regional-office-forms-panel-to-identify-employees-who-would-go-on-leave-without-pay-for-upto-five-years/articleshow/77178915.cms" data-type="tilCustomLink">Air India regional office forms panel to identify employees who would go on leave without pay for upto five years</a> <a href="https://www.businessinsider.in/business/corporates/news/asian-paints-first-quarter-earnings-revenue-profit-and-share-price-chart/articleshow/77146344.cms" data-type="tilCustomLink">Asian Paints profit falls nearly 68% - but demand recovery in June could hold ray of hope</a>

The 70% rally in Escorts shares is hinged on a good monsoon and  exports⁠— the orderbook will be key

<img src="https://static-ssl.businessinsider.com/image/5df8b00bfd9db24c1172b798-2000/screenshot%202019-12-17%20at%20100209.png" alt="Serie A" /><ul class="summary-list"><li>The Italian football league has launched a bizarre anti-racism campaign using three portraits of monkeys to show "we are all the same race."</li><li><a href="http://www.legaseriea.it/en/press/news/info/simone-fugazzottos-painting-against-racism">Serie A commissioned the artist Simone Fugazzotto</a> to produce the paintings, which are supposed to represent "a western monkey, an Asian monkey and a black monkey."</li><li>"The monkey becomes the spark to teach everyone that there is no difference," Fugazzotto told reporters, <a href="http://www.ansa.it/sito/videogallery/calcio/2019/12/16/serie-a-quadri-raffiguranti-scimmie-contro-il-razzismo_1dacee9d-838d-4e80-9014-e2227be354df.html">as per Ansa.it.</a> "At this point, we are all monkeys."</li><li>Anti-racism network <a href="https://twitter.com/farenet/status/1206639459720220674">Fare described the campaign as a "sick joke",</a> while Serie A clubs AS Roma and AC Milan also voiced their opposition to the paintings.</li><li><a href="https://www.businessinsider.com/category/soccer-news?r=US&amp;IR=TIR=TIR=TIR=T">Read more of our soccer coverage here.</a></li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>The Italian football league has launched a bizarre anti-racism campaign using three paintings of different coloured monkeys to show that "we are all the same race."<a href="http://www.legaseriea.it/en/press/news/info/simone-fugazzottos-painting-against-racism">Serie A commissioned the artist Simone Fugazzotto</a>, renowned for his depictions of apes, to produce the portraits which are supposed to represent "a western monkey, an Asian monkey and a black monkey." It is a response to a spate of racist incidents across the country's grounds in recent months.<a href="https://www.businessinsider.com/chris-smalling-uefa-starting-to-listen-to-racially-abused-players-2019-11?r=US&amp;IR=T">Mario Balotelli, Romelu Lukaku, and Kalidou Koulibaly</a> have been to subjected to alleged racist abuse from fans this season.And Fugazzotto says a specific incident involving the latter during a match between Napoli and Inter Milan was the inspiration behind the works."Everyone was making the sound of monkeys at Koulibaly, a player I respect," Fugazzotto told reporters, <a href="http://www.ansa.it/sito/videogallery/calcio/2019/12/16/serie-a-quadri-raffiguranti-scimmie-contro-il-razzismo_1dacee9d-838d-4e80-9014-e2227be354df.html">as per Ansa.it.</a>"So I made the western monkey - white with blue eyes - the Asian monkey - with almond eyes - and the black monkey in the middle, which is where everything comes from, this is what the evolutionary theory tells us."The monkey becomes the spark to teach everyone that there is no difference. It's not that one is man and one is monkey. At this point, we are all monkeys, if they really feel the need to tell a black [player] that he is one."The artwork, which is on display at the Serie A headquarters in Milan, has attracted widespread criticism, including from anti-racism network, Fare, who described it as a "sick joke.""Once again Italian football leaves the world speechless," <a href="https://twitter.com/farenet/status/1206639459720220674">it said in a tweet.</a>"In a country in which the authorities fail to deal with racism week after week #SerieA have launched a campaign that looks like a sick joke.""These creations are an outrage," it continued in a second post. "They will be counter-productive and continue the dehumanization of people of African heritage."It is difficult to see what Serie A was thinking, who did they consult? It is time for the progressive clubs in the league to make their voice heard."Another anti-racism organization, Kick It Out, <a href="https://www.bbc.co.uk/sport/football/50814275">told the BBC</a> that it hopes "the league reviews and replaces" the "completely inappropriate" graphics.Serie A teams AS Roma and AC Milan also condemned the campaign.Roma, who earlier in the month cut ties with Italian newspaper Corriere dello Sport for <a href="https://www.businessinsider.com/romelu-lukaku-chris-smalling-black-friday-headline-racism-2019-12?r=US&amp;IR=T">using the headline "Black Friday" alongside pictures of two black players</a> to promote an upcoming match, tweeted that it was "surprised" by the campaign, and that it understands the league's intentions, however doesn't believe it is going about things in the right way.<a href="https://twitter.com/acmilan/status/1206859131346391041">AC Milan tweeted:</a> "Art can be powerful, but we strongly disagree with the use of monkeys as images in the fight against racism and were surprised by the total lack of consultation."<a href="https://twitter.com/SerieA_EN"></a>Serie A did not immediately reply to Business Insider's request for comment.Read more:<a href="https://www.businessinsider.com/chris-smalling-uefa-starting-to-listen-to-racially-abused-players-2019-11?r=US&amp;IR=T">Chris Smalling says football organizations are finally listening to players who have been racially abused, but Italy's latest horror show suggests otherwise</a><a href="https://www.businessinsider.com/romelu-lukaku-chris-smalling-black-friday-headline-racism-2019-12">An Italian newspaper is being called out for a match preview that showed 2 black players with the headline 'Black Friday'</a><a href="https://www.businessinsider.com/bulgaria-fans-made-nazi-salutes-monkey-chants-at-england-players-2019-10">A Bulgaria crowd appeared to make monkey chants and Nazi salutes at England's black players, and the team's captain begged the fans to stop</a><blockquote class="twitter-tweet" lang="en">Once again Italian football leaves the world speechless. In a country in which the authorities fail to deal with racism week after week <a href="https://twitter.com/hashtag/SerieA?src=hash&amp;ref_src=twsrc%5Etfw">#SerieA</a> have launched a campaign that looks like a sick joke. <a href="https://t.co/3TwmlVznAW">https://t.co/3TwmlVznAW</a>- Fare (@farenet) <a href="https://twitter.com/mims/statuses/1206639459720220674?ref_src=twsrc%5Etfw">December 16, 2019</a></blockquote><blockquote class="twitter-tweet" lang="en"><a href="https://twitter.com/hashtag/ASRoma?src=hash&amp;ref_src=twsrc%5Etfw">#ASRoma</a> was very surprised to see what appears to be an anti-racist campaign from Serie A featuring painted monkeys on social media today. We understand the league wants to tackle racism but we don't believe this is the right way to do it. <a href="https://t.co/jVLImrgS0y">pic.twitter.com/jVLImrgS0y</a>- AS Roma English (@ASRomaEN) <a href="https://twitter.com/mims/statuses/1206706879558307842?ref_src=twsrc%5Etfw">December 16, 2019</a></blockquote>

The Italian football league has launched a bizarre anti-racism campaign using 3 paintings of different coloured monkeys to show that 'we are all the same race'

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5abc2a5e28bfdd22008b4a7c-800/web-approx-30-x-20-cm-abhk18-galleries-levy-gorvy-pr-20180327r5a4024preview.jpg" border="0" alt="Web approx 30 x 20 cm ABHK18 Galleries Levy Gorvy PR 20180327__R5A4024_preview" data-mce-source="Courtesy of Art Basel Hong Kong" data-mce-caption="Willem de Kooning, Untitled XII (1975" />Courtesy of Art Basel Hong KongWillem de Kooning, Untitled XII (1975</div></div></div><ul><li>Art Basel Hong Kong is the premier art fair in Asia for millionaire and billionaire collectors to buy and sell art.</li><li>China is now the second biggest art market in the world, after the United States.</li><li>Art Basel Hong Kong kicked off this year with one of its biggest sales yet thanks to Microsoft co-founder and art world powerhouse Paul Allen.</li><li>Allen sold an abstract painting by William de Kooning for $35 million to a very private collector.</li></ul><hr />Every few months, the world's biggest art collectors - i.e. the world's mega-rich - meet at Art Basel to trade millions of dollars worth of paintings, sculptures, and installations.This year's Hong Kong fair kicked off Tuesday with a sale of incredible magnitude: Microsoft co-founder and US-based billionaire Paul Allen <a href="https://news.artnet.com/market/levy-gorvy-de-kooning-art-basel-hong-kong-1253984">sold </a><a href="https://news.artnet.com/market/levy-gorvy-de-kooning-art-basel-hong-kong-1253984">Willem de Kooning's abstract painting Untitled XII, 1975</a> for $35 million to a private collector. Allen is <a href="https://news.artnet.com/art-world/artnet-news-index-top-100-collectors-part-one-513776">one of the most prominent</a> and secretive art collectors in the world, with a collection <a href="https://www.forbes.com/sites/gradsoflife/2018/03/28/more-than-whats-on-paper-lifting-as-i-climb/#2cc8a0686f53">worth $750 million</a> by some estimates. His wide collection includes masters from Claude Monet, Pierre-Auguste Renoir, Roy Lichtenstein, and Jasper Johns. The de Kooning painting had been on consignment with <a href="https://www.levygorvy.com/">Lévy Gorvy Gallery</a>, a gallery with locations in New York and London. According to Artnet, the buyer <a href="https://news.artnet.com/market/levy-gorvy-de-kooning-art-basel-hong-kong-1253984">had been in talks to buy the painting</a> prior to the show, but decided within hours of the VIP preview that he or she would buy it.Usually, Art Basel reports more information about the collector, such as the region he or she hails from, but no such information was provided for the de Kooning buyer.The de Kooning work is an abstract painting completed in 1975, around the period when the abstract expressionist's most valued works have been created. The record sale for a de Kooning was $66.3 million for a 1977 Untitled XXV sold in 2016."I made those paintings, one after another, no trouble at all," de Kooning said of the period. Though the artist was in his 70s at the time, he was in love with a young woman.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5abc2a3f631af058188b498a-1208/screen shot 2018-03-29 at 74758 am.png" border="0" alt="de kooning" data-mce-source="Courtesy Lévy Gorvy" data-mce-caption="Willem de Kooning, Untitled XII (1975" />Courtesy Lévy GorvyWillem de Kooning, Untitled XII (1975</div></div></div>De Kooning's Untitled XII, 1975 painting wasn't always worth $35 million. It was sold at auction in 1987 for $517,000. Allen purchased it in 2001 for an undisclosed price.Art Basel is better known for its 48-year-old main event in Basel, Switzerland, which takes place in June, and for the outrageous parties associated with its US event in Miami, Florida. The Hong Kong event, <a href="https://www.artbasel.com/hong-kong/">while only in its fifth year</a>, has matured as Asian collectors quickly become more important to the art market. China is now the second largest marketplace for art after the US, <a href="http://www.scmp.com/magazines/style/news-trends/article/2138240/billionaire-woos-asian-collectors-us35-million-de">according to an art market report</a> cited by the South China Morning Post."I've only been here four years and I would never have thought that something would sell in that price range when I started my work here," Art Basel Hong Kong's director, Adeline Ooi, told ArtNet. "But here we are four years later. You know how time changes in Asia and everything is accelerated here." Get the latest Microsoft stock price<a href="http://markets.businessinsider.com/stock/MSFT-Quote"> here.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/google-arts-culture-app-matches-selfie-famous-portraits-2018-1">People are obsessed with this Google app that finds your fine art doppelgänger</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/bObBQSdw-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Microsoft's billionaire co-founder has an art collection worth as much as $750 million - see the painting he just sold for a cool $35 million

<ul><li>The Advertising Standard Council of India has released a new set of guidelines for <keyword id="10879114" type="General" weightage="20" keywordseo="non-fungible-tokens" source="Orion">Non-Fungible Tokens</keyword> and <keyword id="6357017" type="General" weightage="20" keywordseo="cryptocurrency" source="Orion">Cryptocurrency</keyword>, effective from April 2022.</li><li>After November 2021, all major <keyword id="2721952" type="General" weightage="100" keywordseo="crypto" source="Orion">crypto</keyword> exchanges had to put a pause on their marketing and advertising activities as PM Narendra Modi had announced in a Parliament meeting that attempts to mislead the youth through over-promising and non-transparent advertising need to be stopped.</li><li>After a long hiatus, now that there will be more clarity and standardization in crypto advertisements with <keyword id="169284" type="General" weightage="20" keywordseo="asci" source="Orion">ASCI</keyword>’s guidelines, their ad expenditure is likely to return on digital and traditional mediums.</li><li>We reached out to experts to discuss how players in the segment can navigate these challenges and woo consumers without violating regulations.</li></ul>The latest trend flooding the internet is Non-fungible Tokens. From Indian celebrities like Deepika Padukone, Amitabh Bachchan, Sonu Nigam, Nucleya, Yuvraj Singh to brands such as Yum!, Rage Coffee, MG Motors India -- have announced their foray into the <keyword id="4668945" type="General" weightage="20" keywordseo="nft" source="Orion">NFT</keyword> world. A recent report by Deloitte predicts that India will be quick to catch on to the global NFT revolution with favourable regulations. In fact, it says that NFTs for sports media will generate more than US$2 billion in transactions in 2022, about double the figure for 2021. Another report from market research firm Finder said that Asian countries are outpacing the rest of the globe in terms of crypto adoption. The Asian country with the highest percentage of crypto ownership was Vietnam at 40% followed by Indonesia, India, Malaysia, and the Philippines, respectively. However, since November 2021, all major crypto exchanges in India had put a pause on their marketing and advertising activities after PM Narendra Modi had announced in a Parliament meeting that ‘attempts to mislead the youth through over-promising and non-transparent advertising should be stopped.’ Since then, the crypto exchanges have refrained from launching fresh advertisements on print, television and radio. Now, the <a href="https://www.businessinsider.in/advertising/ad-tech/news/asci-frames-guidelines-for-advertising-and-promotion-of-crypto-and-nft-products/articleshow/89764550.cms">Advertising Standards Council of India</a> has released a new set of guidelines for NFT products and crypto exchanges. Under the new standards, all Virtual Digital Assets and services will be required to carry prominent disclaimers. <div type="Article" hostid="261" msid="89764550" title="ASCI frames guidelines for advertising and promotion of NFT products" mstype="2" mssubtype="0"></div> Experts welcome new ASCI guidelines; call it a step in the right direction Crypto platforms, after a long hiatus from marketing, are up for the challenge and are excited to be resuming their marketing activities before the Indian Premier League. Welcoming the new guidelines, Ashish Singhal, Founder and CEO, CoinSwitch said, "The ASCI guidelines are a step in the right direction to standardize advertisements within the VDA space. The VDA industry is supportive of all efforts towards investor protection, however, there are nuances that need to be addressed as the space is ever-evolving. We will continue to work together with ASCI and other stakeholders to refine them further.” Manasa Rajan, Business Head at Jupiter Meta also said that the new guidelines will improve accountability. She said, “This move is welcome and will offer further legitimacy to this space and create more accountability from the marketers, which is a positive direction for a nascent category with a customer-centric approach. While cryptos are seen as purely investment or trading opportunities, where the ultimate goal is profit., NFTs have a value proposition that is far more versatile than just speculative worth. It is more about changing the way we consume content, engage with art &amp; artists and immerse ourselves in popular culture. So, NFTs’ value cannot be seen from a trader’s lens alone. The experience of involvement, decision making, ownership &amp; utility have emotions attached to it, just like art, gold or even high-end brand purchases. Hence, a regulatory framework should be more inclusive in approach for a nascent category, where the inherent value of these NFTs is still being discovered.” The regulations come almost a month after Finance Minister Nirmala Sitharaman announced plans to tax crypto investments by 30% during India’s Union Budget. While most <keyword id="12386484" type="General" weightage="20" keywordseo="crypto-ads" source="Orion">crypto ads</keyword> did come with disclaimers, they were easy to miss as they appeared at the bottom of the screen or flew by in a few seconds at the end of it. As per the new guidelines, the voiceover will be required to be at a normal speaking pace so that the consumer can’t miss it. In the case of a long-format video of over two minutes, the disclaimer will be required to be repeated at the beginning and at the end of the video and stay on screen for a minimum of five seconds. No crypto advertisement can now contain statements that promise or guarantee future increase in profits either. Overall, the current guidelines indicate that ads cannot mislead, misguide, give false information, or exploit a consumer’s lack of expertise on a subject. Whether it was CoinSwitch’s maiden B2C advertisement with Ranveer Singh or Ayushmann Khurrana’s campaign with CoinDCX, advertisements last year showed how investing in crypto is the future and it is very easy and simple to invest in. All of these ads painted a rosy picture that highlighted the highs and downplayed the volatility and risk of the assets. Therefore, ASCI is now restricting VDA products from claiming that their assets are so easy that consumers do not have to think twice about investing. It is also barring the use of the words ‘currency, securities, custodian and depositories’ in crypto-related ads. The task now for these crypto players is to win the confidence of people, raise awareness and educate, while convincing them that it is safe to invest in crypto. On top of these regulations and lack of trust in the market, crypto exchanges will be competing with the government’s own digital currency. Rikki Agarwal, Co-Founder &amp; COO from Blink said, “Last year, we saw an uptick in the crypto ad spends during the festive season and during important cricket matches. The new guidelines by ASCI will certainly have an impact on the brand spends, especially during the upcoming IPL tournament. The associations with Influencers and celebrities will also witness a radical shift. The move will definitely help in education and creating awareness amongst the consumers but it is too early to comment on the impact on the brands. Currently, India is the second-largest market in cryptocurrency adoption and the culture seems to be growing rapidly. With the adoption increasing among young men and women, private players such as CoinSwitch Kuber, CoinDCX and WazirX had plans to increase their ad spendings to compete with the possible launch of the government's digital currency. With the move from ASCI, the brands will definitely have to relook at their strategy and plan their ad spends. Brands will also have to consider spending on other platforms and mediums to interact with the consumers and will open up new avenues for growth.” Crypto platforms will also have to relook at the duration of their ads because it might get difficult for the audience to understand crypto in 10-15 seconds; it could send the wrong message across and mislead consumers. Navigating the challenges of advertising in the NFT, Crypto landscape While there are a lot of grays in crypto ads and ASCI guidelines will certainly bring transparency, will it restrict creative freedom? Vijay Pravin, Founder &amp; CEO of bitsCrunch, does not think it will. “With the new tax rules and now ASCI’s regulations, I don’t think it will be challenging for digital products to be creative. In fact, this will bring out more creativity among the Web-3 people. When people came out with the concept of Cryptocurrency, it was laughed at, since it was new and seemed confusing. Likewise, the laws and regulations for cryptos will take time to be able to cover all bases. With web-3, we are enabling an additional asset class for the future. For sure, in the years to come, we are going to witness a quirkier side of NFT and crypto projects than now. Regulations or laws keep changing. This is the current stand but in a few months or years, we could witness something else. But the technology or the infrastructure remains the same. We already witness that India is making progressive steps towards Blockchain technology. I am personally looking forward to seeing how this technology and the landscape evolves,” said he. Raj Shamani- Digital Content Creator, Entrepreneur, Investor and Podcaster said that while creativity will get hampered to some extent, the overall impact on the whole industry and people interested in this industry will be positive. “A lot of people have been misusing their power to pump &amp; dump and promote wrong things just to make quick bucks. This is going to be good for people who are here for the right reasons because they are anyway educating. And if they are providing good value education, people are going to learn about it. Also, it's always the best to tell people I am not personally recommending so that people can easily differentiate between honest opinion and promotional opinion,” said Shamani. He also shared some advice on how to connect with consumers. He said, “The best way to woo consumers is to provide them the right education and value. If you educate your audience right. If you tell them the right things. If you let them know the use cases. If you tell them about the community power. If you tell them how this is going to empower their life and not 'sell it'. The content will connect. People who have been already doing this thing in the space won't face a problem. In fact, this will make people more aware and push them to promote and make the right content. This will only help to eliminate the promotion of bad projects.” Anjali Malthankar, National Strategy Director, Tonic Worldwide said that with everything new comes excitement and concern and both need our attention. "I think the attention from regulators for any space which is seeing a crazy traction in such a short period, is expected. At the pace that NFT, Crypto are growing in popularity the interventions are understandable. As far as the challenge for creative promotions is concerned, I think the creative agencies have often come across the term during briefings – “It’s a creative challenge” So, in that spirit creative will always find its way to not let this come in the way of creativity. There have been very many categories, including traditional finance categories which have disclaimers and yet it does not stop good creative work. In fact, the fence sitters or doubters who were unsure of the VDA products, might consider the category, as promoters get more upfront and transparent about it. If VDA brands are strategically not dependent on or riding on the fad, confusion, consumers’ lack of knowledge and noise but have a genuine offering, then it is just about giving space to disclaimer which for today’s smart and conscious consumer is nothing but a sign of transparency. In fact, if we see closely Crypto and NFTs are born out of blockchain and the need for transparency and hence in intent they are both (the regulators and VDA category) on the same page." Rage Coffee recently made its debut in the blockchain matrix with its valentine's NFT campaign. Its Founder, Bharat Sethi said that the growing adoption of crypto tokens has led to the emergence of advertisements that downplay the risk associated with these assets. Therefore, according to Sethi, increased transparency is a welcome move and where it might impact creative freedom, when it comes as a hit on the consumer interest, it is best to be transparent and supply critical information/disclaimers in this volatile category. “Even after including the disclaimers and adhering to the guidelines, there is scope for being creative. It does restrict creative freedom in communication; however, this is in the best interest of an average consumer who might not have in-depth knowledge about cryptocurrency and VDAs. A promise that can not be kept should ideally not be made in a promotion. There is a need to educate the consumer on the basic ideas around NFT, cryptocurrencies and take the customer on a journey to understand how these assets are. The risks can not be downplayed as risk appetites are very personal. There is plenty of space to experiment, spread awareness and create a buzz,” said Sethi. NFT marketplace Fullyfaltoonft.com curated by Viacom18’s Youth Music &amp; English Entertainment cluster and powered byGuardianLink.io has already received an overwhelming response for its digital artwork preview. Keyur Patel, Co-Founder &amp; Chairman, GuardianLink and Co-Founder, BeyondLife.club said that consumer education comes first and it's a welcome move from ASCI to ensure customers are aware of the market volatility. "Crypto as an investment class is quite volatile compared to stocks or real estate. All investment Ads and campaigns have a responsibility to educate the users on the risks and affiliated volatility and liquidity restrictions and aspects of the asset. Even media, ad agencies, and other supporting ecosystems have the responsibility to educate the same market in a responsible method. NFT is not a financial asset. It is a digital asset associated with games, entertainment, and art. Its inherent value is either in art or utility. Also, the buyers of NFT don’t buy it because there is instant gains, they do it because they find affinity to Amitabh Bachchan or Stan Lee or they find Game like Racing very interesting and want to participate in it. Crypto is purely a trade asset, for investments and hence it needs very aggressive education to make sure, the expectations of returns for the buyers are not skewed by hype and unrealistic aspirations. So, this declaration will not just motivate consumers to study the brand/product before purchasing but also put the onus on celebrities who endorse digital assets to do due diligence thereby promoting a responsible environment. Many industries have been following such guidelines without seeing any impact on creativity. It will rather inspire marketers and content creators to make their storytelling more creative and credible than ever before." Sagar Pushp, Co-founder and CEO, ClanConnect agreed that clear-cut norms were needed in this space. “For advertisers, the greatest purpose of communication is to put across accurate messaging for users. The new promotion and advertising guidelines for crypto assets will bring this authenticity into the segment. It is a welcome move by ASCI as it will ensure that brand communication is not misleading. Going forward, brands will need to operate within the guardrails of these guidelines, making sure their messaging is not limited to quick money and gains. The intrinsic value of blockchain is much wider than the prospect of big money, and we’ll need to get creative to empower users with precise information,” said Pushp. After a long pause, now that there will be more clarity and standardization in crypto advertisements, their ad expenditure is likely to return on digital and traditional mediums. During the festive season and IPL last year, crypto platforms were at their peak. The month of Diwali, which was October in 2021, nearly had a 30% share of the category in digital advertising and it took a dip by 6% in November 2021, whereas on television, there wasn’t a single ad from Crypto platforms in 2020, revealed TAM. In 2021, television saw 33.4 hours of advertising from Crypto platforms. The festive season proved to be bountiful for television too as October had more than 75% share of Crypto platforms, up from 2% in June and 23% in September. A lot of people have been speaking about the risks of investing in digital currency without fully understanding how the crypto ecosystem works. ASCI’s guidelines, therefore, could help bring about more transparency and accountability into the ecosystem.

ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it

<img src="https://static-ssl.businessinsider.com/image/5b06e6021ae6623f008b462a-1600/trader.jpg" alt="trader" /><ul><li>Stocks, oil, Treasury yields, and bitcoin dropped on Monday as investors worried about coronavirus choking growth despite the Federal Reserve's surprise interest-rate cut on Sunday.</li><li>The US central bank cut rates by a full percentage point to between 0% and 0.25%, marking its second cut in less than two weeks.</li><li>"The Federal Reserve has panicked. It didn't just fire its bazooka, it dropped an atom bomb of liquidity and monetary stimulus," one analyst said.</li><li>Chinese economic data revealed steep declines in industrial output, fixed-asset investment, and retail sales in January and February, underscoring the economic threat of coronavirus.</li><li><a href="https://www.businessinsider.com/international?r=US&amp;IR=T">Visit Business Insider's homepage for more stories</a>.<hr /></li></ul>Stocks, oil, Treasury yields, and bitcoin all slumped on Monday after the Federal Reserve's surprise interest-rate cut on Sunday failed to allay investors' concerns about the economic fallout from the coronavirus pandemic.The US central bank <a href="https://www.businessinsider.com/fed-interest-rate-cut-zero-bond-holdings-coronavirus-pandemic-economy-2020-3?r=US&amp;IR=T">slashed the key funds rate</a> by a full percentage point to between 0% and 0.25%, the lowest level since 2015, after lowering it by 0.5 percentage points less than two weeks ago. It also announced plans to buy $700 billion worth of Treasuries and mortgage-backed securities."The Federal Reserve has panicked," Neil Wilson, chief market analyst for Markets.com, said in a morning note."It didn't just fire its bazooka, it dropped an atom bomb of liquidity and monetary stimulus," he added.Central banks in China, Japan, Australia, New Zealand and other countries followed the Fed in trimming rates, boosting market liquidity, and taking other measures to shore up their economies. However, investors remain skeptical that monetary policy can do much to temper the economic toll of coronavirus.The virus - which causes a disease called COVID-19 - has <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1?r=US&amp;IR=T">infected more than 169,000 people</a>, killed at least 6,500, and spread to upwards of 145 countries. It threatens to hammer global economic growth this year by disrupting supply chains, forcing businesses to cut back or close, and deterring consumers from spending.The latest developments include President Donald Trump <a href="https://www.businessinsider.com/trump-will-declare-national-emergency-coronavirus-outbreak-2020-3?r=US&amp;IR=T">declaring a national state of emergency</a> on Friday, the Centers for Disease Control and Prevention (CDC) <a href="https://www.businessinsider.com/cdc-guidelines-cancel-events-50-people-over-due-to-coronavirus-2020-3?r=US&amp;IR=T">recommending the postponement of any planned gatherings of 50 people or more</a> in the next eight weeks, and <a href="https://www.businessinsider.com/states-cities-shutting-down-bars-restaurants-concerts-curfew-2020-3?r=US&amp;IR=T">Los Angeles and New York City shutting down</a> bars, clubs, and other entertainment venues to slow transmission of the virus.New Chinese government data provided a worrying preview of the economic impacts of coronavirus. In the first two months of this year, industrial output tumbled 13.5% to a record low, retail sales plunged 20.5%, and fixed-asset invement fell by 24.5%, <a href="https://www.ft.com/content/318ae26c-6733-11ea-800d-da70cff6e4d3">according to the Financial Times</a>. Urban unemployment also hit a fresh high of 6.2% in February, the newspaper said."There's an understanding in markets that a recession is almost guaranteed," Jasper Lawler, head of research at London Capital Group, said in a morning note."Authorities throwing money at it helps but cannot stop it," he added.Other analysts painted an equally bleak picture."Markets must now accept: This is war," Michael Every, senior Asia-Pacific strategist at RaboResearch, said in a research note."Governments are going to have to support households, the self-employed AND businesses large and small through this all, or we face a domino-style economic collapse," he continued."The big policy guns have now all been rolled out and fired," Every added. "Short of open helicopter money entering while playing The Flight of the Valkyries over loudspeaker, there is little left to do already."Here's the market roundup as of 10:03 a.m. in London (6:03 a.m. in New York):<ul><li>European equities plunged, with Germany's DAX down 7.7%, Britain's FTSE 100 down 5.8%, and the Euro Stoxx 50 down 8.5%.</li><li>Asian indexes closed lower. China's Shanghai Composite fell 3.4%, South Korea's KOSPI slumped 3.2%, Japan's Nikkei dropped 2.5%, and Hong Kong's Hang Seng fell 4.7%.</li><li>US stocks are set to open lower. The Dow Jones Industrial Average, the S&amp;P 500, and the Nasdaq were down between 4.5% and 4.8%.</li><li>Oil prices fell, with West Texas Intermediate down 5.1% at $30.50 a barrel and Brent crude down 7.9% at $31.20.</li><li>The benchmark 10-year Treasury yield slid to about 08%.</li><li>Gold rose 0.6% to $1,525.</li><li>Bitcoin dropped about 13% to below $4,600.</li></ul><a href="https://www.businessinsider.com/intelligence/10-up-and-coming-fintechs-2019?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=finance&amp;itm_campaign=10-up-and-coming-fintechs-2019-2"><img src="https://static.businessinsider.com/image/5dcb0cab7eece5025933c502" alt="Exclusive FREE Slide Deck: 10 Up and Coming Fintechs by Business Insider Intelligence" style="margin: 0 auto !important; width: 100% !important; min-width: 280px !important; max-width: 640px !important" /></a>

'This is war': Stocks, oil, Treasury yields, and bitcoin plunge as the Fed's rate cut fails to allay coronavirus fears

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54f06391ecad046711cb781c-1200-924/banksy-26.jpg" alt="Banksy" border="0">Reuters/Suhaib SalemA mural in Gaza speculated to be painted by street artist Banksy.</img></div></div></div>Here is what you need to know. Germany has approved an extension of the Greek bailout. The <a href="http://www.businessinsider.com/german-bundestag-approves-greeces-extension-plan-2015-2">Bundestag voted 542-32</a> in favor of extending the Greek bailout until July.Russia and Ukraine have scheduled gas talks. <a href="http://www.businessinsider.com/r-russian-energy-minister-says-to-attend-ukraine-gas-talks-in-brussels-2015-2#ixzz3SvPtfxNN">The two sides are scheduled to meet in Brussels, Belgium on March 2 to discuss the Russia's gas supply to Ukraine</a>. Meanwhile, the fragile cease-fire in Eastern Ukraine continues to hold.Turkey's central bank head will stay on the job. <a href="http://www.reuters.com/article/2015/02/27/markets-turkey-idUSL5N0W12M520150227">Overnight, rumors were swirling the Governor Erdem Basci would be relieved of his duties</a> for not making a larger rate cut than the 25bps at Wednesday's meeting. Turkey's lira touched a record low of worse than 2.52 against the dollar before paring its losses. Currently, the lira is X at X. Japanese data was mostly disappointing. Household spending tumbled -5.1% year-over-year (-4.0% YoY expected) and retail sales sank 2.0% YoY (-1.2% YoY expected). Meanwhile, the national consumer price index (CPI) climbed a cooler than expected 2.2% YoY (2.4% YoY expected) and the closely followed Tokyo Core CPI was in-line at 2.2% YoY. <a href="http://www.bloomberg.com/news/articles/2015-02-27/japan-s-production-jumps-while-retail-sales-sag-inflation-slows">Preliminary industrial production was the only positive</a>, surging 4.0% month-over-month (2.9% MoM expected).Euro zone inflation is hotter than expected. Spanish Flash CPI fell 1.1% YoY, but that was above the -1.5% YoY that was expected. Elsewhere, Italian Preliminary CPI jumped 0.3% MoM, outpacing the 0.2% MoM that was anticipated. <a href="http://www.marketwatch.com/story/consumer-prices-fall-in-spain-rise-in-italy-2015-02-27">German Preliminary CPI is due out later today</a>.Warren Buffett's annual letter to shareholders will be released Saturday. <a href="http://www.businessinsider.com/warren-buffetts-annual-letter-release-2015-2">Saturday's release marks the 50th anniversary of the letter</a>. Puerto Rican energy supplier Prepa is expected to miss its debt restructuring deadline. <a href="http://www.reuters.com/article/2015/02/26/puertorico-restructuring-idUSL1N0W02RZ20150226">The company is likely to miss its Monday deadline to outline a debt restructuring plan for its $9 billion shortfall</a>. Negotiations are likely to continue past the deadline without a default being declared. J.C. Penney missed estimates. The troubled retailer posted earnings of $0.00 per share against expectations of $0.11 per share. Revenues climbed 2.9% YoY to $3.89 billion, topping the $3.87 billion that was expected. "<a href="http://www.cnbc.com/id/102454767">I am extremely proud of all that has been accomplished to restore this great company</a>," J.C. Penney CEO Mike Ullman added.Overseas markets are mixed. Japan's Nikkei (+0.1%) hit at 15-year high before settling little changed, but it was China's Shanghai Composite (+0.4%) that led Asian markets higher. In Europe, Spain's IBEX (-0.3%) paces the decline. US economic data is heavy. Preliminary GDP is due out at 8:30 a.m. ET; Chicago PMI crosses the wires at 9:45 a.m. ET; and pending home sales and Michigan Sentiment - Final are scheduled for 10 a.m. ET. Read Business Insider's preview of the data in the <a href="http://www.businessinsider.com/monday-scouting-report-feb-23-2015-2015-2">Monday Scouting Report</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/iphone-headphones-tricks-2015-2">14 things you didn't know your iPhone headphones could do</a></h3> <div> <div> <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="o2OGM3czpWcydnvhjbkDBd6feXPuExiD" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> <script> if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'o2OGM3czpWcydnvhjbkDBd6feXPuExiD',{ autoplay: 'false' }); }); </script> <noscript><div>Please enable Javascript to watch this video</div></noscript></div> </div> <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script> </div>

10 things you need to know before the opening bell

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5645d6d9ecad042704eb80db-1200-924/bank-of-greece-headquarters-fire-protest-strike.jpg" border="0" alt="bank of greece headquarters fire protest strike">REUTERS/Alkis KonstantinidisA youth paints a slogan on the wall of the Bank of Greece headquarters as fires caused by petrol bombs thrown by youths burn at the entrance of the bank, during a 24-hour general strike in central Athens, Greece, November 12, 2015. </img></div></div></div>Good morning. Here's what you need to know.<a href="http://www.businessinsider.com/eurozone-q3-gdp-2015-11">Europe unexpectedly slows</a>. Eurozone GDP growth slowed to 0.3% in Q3 from 0.4% in Q2. This was worse than expectations for the pace of growth to remain at 0.3%. German and French GDP climbed at a 0.3% rate, while Italian GDP gained 0.2%. Greek GDP contracted 0.5%, which wasn't as bad as the 1.0% decline expected.<a href="http://www.businessinsider.com/cisco-reports-earnings-its-a-beat-2015-11">Cisco had a mixed quarter</a>. The network technology giant reported better-than-expected fiscal Q1 revenue and earnings. But guidance was a little light. Management expects to deliver $0.53 to $0.54 per share in earnings for Q2, which is below the $0.56 expected. "Our guidance reflects lower than expected order growth in Q1, driven largely by the uncertainty of the macro environment and currency impacts," CFO Chuck Robbins said.<a href="http://www.businessinsider.com/nordstrom-earnings-q3-2015-11">Nordstrom is crashing</a>. The department store chain had a disappointing quarter. Comparable store sales climbed by just 0.9%, missing expectations for 3.6% growth. This resulted in earnings of just $0.42 per share, missing expectations for $0.72. The stock is down by over 15%.<a href="http://globenewswire.com/news-release/2015/11/12/786802/10156009/en/Fossil-Group-Inc-to-Acquire-Wearable-Technology-Innovator-Misfit.html">Fossil is buying Misfit</a>. Watchmaker Fossil group is acquiring wearable technology startup Misft for $260 million. "With the acquisition of Misfit, Fossil Group will be uniquely positioned to lead the convergence of style and technology and to become the fashion gateway to the high-growth wearable technology and connected device markets," Fossil CEO Kosta Kartsotis said.<a href="http://www.wsj.com/articles/hulu-in-talks-to-sell-stake-to-time-warner-1447362212">Hulu may sell a stake of itself to Time Warner</a>. "Hulu is seeking to sell a stake to Time Warner Inc. as part of a deal that would value the streaming-video service at more than $5 billion and advance its efforts to compete with Netflix Inc. and Amazon.com Inc., according to people familiar with the matter," the WSJ' Shalini Ramachandran and Amol Sharma report. The companies have been in talks about Time Warner becoming an equal stakeholder in Hulu alongside Walt Disney Co., 21st Century Fox Inc. and Comcast Corp. Such a deal would likely involve the current owners, who own one-third each, drawing down their stakes to 25%."<a href="http://www.bloomberg.com/news/articles/2015-11-12/chemchina-is-said-to-be-in-talks-to-acquire-syngenta">ChemChina is reportedly in talks to buy Syngenta</a>. "China National Chemical Corp. is in talks to buy the pesticide maker in what would be the largest acquisition ever by a Chinese company, people with knowledge of the matter said," Bloomberg's Aaron Kirchfeld, Ed Hammond and Dinesh Nair report. "ChemChina, as the state-owned company is known, offered about 449 francs a share in cash, which values Syngenta at 41.7 billion francs ($42 billion), said one of the people, who asked not to be identified because the information is private."<a href="http://www.bloomberg.com/news/articles/2015-11-13/china-doubles-margin-requirement-for-stock-trading-amid-rebound">China is clamping down on the stock market</a>. "China moved to contain leveraged wagers on its stock market, cutting by half the amount of borrowed money investors can use to buy shares, as authorities seek to prevent a repeat of the excesses that led to a $5 trillion rout earlier this year," Bloomberg News reported. "Margin requirements will be raised to 100% from 50% starting on Nov. 23, the Shanghai and Shenzhen bourses said in separate statements after local exchanges closed on Friday. The rule change means that an investor with 1 million yuan ($156,895) in their account is limited to borrowing another 1 million yuan from a broker to buy more shares. Previously, they could borrow as much as 2 million yuan."<a href="http://www.reuters.com/article/2015/11/13/oil-iea-idUKL8N1381A220151113#Az0yfhidtowfZXvq.97">IEA says there's too much oil</a>. "Stockpiles of oil at a record 3 billion barrels are providing world markets with a degree of comfort," the IEA said in a monthly report. "This massive cushion has inflated even as the global oil market adjusts to $50 per barrel. Demand growth has risen to a five-year high of nearly 2 million bpd... But gains in demand have been outpaced by vigorous production from OPEC and resilient non-OPEC supply - with Russian output at a post-Soviet record and likely to remain robust in 2016 as well." Markets are lower. US futures are modestly lower with Dow futures down 32 points and S&amp;P futures down 3 points. Asian markets closed lower with Japan's Nikkei down 0.5%, Hong Kong's Hang Seng down 2.1%, and Australia's S&amp;P/ASX down 1.4%. Europe is trading lower with UK's FTSE 100 down 0.9%, Germany's DAX down 0.8%, and France's CAC 40 down 0.9%.<a href="http://www.businessinsider.com/monday-scouting-report-nov-11-2015-2015-11">There's a lot of US economic data on deck</a>. At 8:30 a.m. ET, we'll get the October retail sales and producer price index reports. That'll be followed by the University of Michigan Sentiment report at 10:00 a.m. For a full preview, read <a href="http://www.businessinsider.com/monday-scouting-report-nov-11-2015-2015-11">BI's Monday Scouting Report</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/october-jobs-report-rate-hike-employment-unemployment-fed-2015-11">The killer jobs report could mean a rate hike in December </a></h3> <div> <div> <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="NpZTZveDr5kj9fJjDyZxGtBo86FNesmZ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> <script> if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'NpZTZveDr5kj9fJjDyZxGtBo86FNesmZ',{ autoplay: 'false' }); }); </script> <noscript><div>Please enable Javascript to watch this video</div></noscript></div> </div> <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script> </div>

You Searched For "Asian Paints preview" and got 9 results

Shareholders await Asian Paints’ account of a lost summer

Navdeep Yadav

Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon

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The 70% rally in Escorts shares is hinged on a good monsoon and exports⁠— the orderbook will be key

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The Italian football league has launched a bizarre anti-racism campaign using 3 paintings of different coloured monkeys to show that 'we are all the same race'

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Microsoft's billionaire co-founder has an art collection worth as much as $750 million - see the painting he just sold for a cool $35 million

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ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it

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'This is war': Stocks, oil, Treasury yields, and bitcoin plunge as the Fed's rate cut fails to allay coronavirus fears

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10 things you need to know before the opening bell

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10 things you need to know before the opening bell

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