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<ul><li>The year gone by threw up some very important marketing lessons our way.</li><li><keyword id="7618001" type="UNKNOWN" weightage="20" keywordseo="Ashish-Dhruva">Ashish Dhruva</keyword>, Senior VP, Marketing and Customer Engagement, <keyword id="8329814" type="COMPANY" weightage="20" keywordseo="InterMiles">InterMiles</keyword> lists down some <keyword id="10771176" type="UNKNOWN" weightage="20" keywordseo="key-marketing-trends">key marketing trends</keyword> that will shape the future.</li></ul>The year gone by made it very evident how consumers can continue to stay loyal to a brand on account of a strong emotional connect that they share with it. Keeping this in mind, it would be a nice idea to get an understanding of key trends that will lead the future while connecting with consumers. <cmsannotation type="cmsannotation" annotationid="The Power of Purpose" text="The Power of Purpose">The Power of Purpose</cmsannotation> Business models that clearly know WHY they exist will be better poised to face challenges and risks while being well-positioned for growth. Articulating a clear purpose helps businesses create deeper connections with their consumers, engage more with the communities that they are working in, while retaining the right talent to achieve greater results. <cmsannotation type="cmsannotation" annotationid="Smart People + Smart Tech" text="Smart People + Smart Tech">Smart People + Smart Tech</cmsannotation> Even as brands continue to make investments in deploying digital tools like AI, advance analytics, machine learning, personalises customer engagement to create a seamless omni-channel customer experience, it will eventually be the collective commitment of its people to deliver an exceptional user experience. This will necessitate a rewiring of individual and team objectives and equipping them with the right understanding of and access to technological tools to create and sustain a culture of genuine customer-centricity. Organizations and marketing teams that strike the perfect balance of smart people and technologies will enjoy a distinct competitive edge. With the customer at the centre, smart technologies can enhance the user experience and smart people can ensure the essential human connection and offer empathy. This meaningful amalgamation will power the rapid pace of digital change elevating <keyword id="2179260" type="PERSON" weightage="20" keywordseo="human-experience">human experience</keyword>. <cmsannotation type="cmsannotation" annotationid="Nurturing Talent" text="Nurturing Talent">Nurturing Talent</cmsannotation> Today, organisations are increasingly realizing that their pool of talent actually goes beyond the employees working for them to include brand ambassadors, gig economy workers, social influencers and partners. As a result, it is important for organizations to be cognizant that their collective workforces comprise of individuals from different backgrounds and diversities who come with varying perspectives, experiences and goals. Organisations that acknowledge every individual’s experience and build a talent model around its values to account for each person’s capabilities and goals will likely forge the right mix for these dynamic times. <cmsannotation type="cmsannotation" annotationid="Every team member is a marketer" text="Every team member is a marketer">Every team member is a marketer</cmsannotation> In the digital era, every team and every department is part of the ‘marketing journey’ for its internal as well as external customers; every individual in the digital-heavy business model is responsible for marketing. In fact, the human experience goes well beyond the four walls of the organization; besides the workforce, it also includes customers and business partners. The role of the marketing is shifting as a result of greater customer participation, new organisational structures to deliver marketing campaigns and a need to manage the human experience better. Marketing professionals are now playing the role of facilitators of the user experience, ensuring that each person’s capabilities, experiences and aspirations are embedded across the organisation, aligning every stakeholder with the organisation’s purpose for the greater good. <cmsannotation type="cmsannotation" annotationid="In conclusion:" text="In conclusion:">In conclusion:</cmsannotation> Brands that are at the cutting-edge of real-time engagement with customers are not just increasing the speed of their reaction time, but also intuitively addressing user needs. They’re fundamentally shifting their culture and organisational structure to support real-time customer engagement. This not only means reconfiguring their marketing departments, but also sensitizing each person from every function in the organisation to the concept of true customer-centricity – effectively making every person in the company a marketing person.

Why every team member in the digital era is a marketing person

Ever imagined you can manage funding for your <a href="http://www.businessinsider.in/searchresult.cms?query=start+ups">start up</a> while trekking up the <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">Himalayas</a> or <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">fishing in a mountain-river</a>? Well, it seems to be a reality now. A quaint hillstation in <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">Uttarakhand</a>, Ramgarh, best known for Tagore’s stint while writing his famous Gitanjali, has suddenly evoked interest among <a href="http://www.businessinsider.in/searchresult.cms?query=angel+investors">angel investors</a>. 
 
In an aim to establish a base, a dozen of high-profile angel investors are gradually setting up a base at <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">Ramgarh</a>. Being off beat, this place is a bliss of solitude, where leisure tourists from all over the country frequent to watch birds and admire the snow-capped peaks of the <a href="http://www.businessinsider.in/searchresult.cms?query=Himalayas">Himalayas</a>. 
Pramod Bhasin, Raman Roy and Saurabh Srivastava, who are among the pioneers of business process outsourcing and IT industry in the country, have come together with some like-minded IT stalwarts including Sanjeev Bikhchandani of Info Edge, Ashish Dhawan, cofounder of ChrysCapital and Ashoka University; and, Pune Bhatia, <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">country head at TPG Capital India</a>, to develop a private estate spread over 10 acres in the Kumaon hill town. 
 
Since most of them are active angel investors based in Delhi with a sizeable clutch of companies under their belt, some now want to make Ramgarh an adda for startups as it offers a relaxed environment to check out the tens of investment pitches they get every day. 
"Since we have started to go there more regularly, we could spend some time with these companies and afford to have long chats about their propositions - a rarity in Delhi," said Srivastava, who helped start tech firms like IIS Infotech, which was renamed Xansa and later acquired by Steria. 
 
Srivastava, who has invested in about 55 companies including Stayzilla and Dhruva, is also organising investor meets or startup investment sessions in Ramgarh apart from cultural events such as Sufi music festivals. The estate, which has just over a dozen or so cottages, is private, exclusive and structured in a manner that no one can sell out without the permission of the others. 
 
Spotted initially by Srivastava,<a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms"> Mohit Goyal</a>, cofounder of Indian Angel Network, and conservation and landscape architect Sujata Kohli, the land on a hillock was purchased seven years ago under a cooperative and it took almost five years to build. Kohli landscaped the entire hillock where there are no boundary walls between homes and all cottages have the same architecture. "We didn't want any Spanish or Greek villas therefore we have used local material so that the place merges with the surroundings," said Kohli who is now working on a water harvesting unit for the area to make it self-sufficient and is also an investor in the project. 
 
<a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">Vikas Srivastava</a>, a partner with Luthra &amp; Luthra law firm and a member of the group, said there is camaraderie within the group and they are taking every step to ensure that only likeminded people are there. 
 
"We are all part of the same ecosystem with aligned interests; mostly everyone is from the tech background and...entrepreneurship," said Bhasin. Their interest in malts, whisky and <a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">food</a> act as catalyst in promoting start ups and enjoying the leisure. 
 
<a href="http://www.businessinsider.in/A-look-at-the-picturesque-locations-of-Ramgarh-which-is-emerging-as-a-wannabe-startup-destination/articleshow/48773690.cms">Also Read: A look at the picturesque locations of Ramgarh, which is emerging as a wannabe startup destination</a>

If you want a funding for your start up, visit Ramgarh in Uttarakhand! No, we’re not kidding

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Why every team member in the digital era is a marketing person

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If you want a funding for your start up, visit Ramgarh in Uttarakhand! No, we’re not kidding

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