Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<a href="http://www.businessinsider.in/searchresult.cms?query=Digital+advertising&amp;sortorder=effectivedate">Digital advertising</a> is the future of the industry. However, pop-up ads and unwanted re-directs often ruin the user experience. The same goes for gaming. While people love playing engaging games, the obtrusive ads that pop up randomly irritate, annoy and finally turn off gamers. <a href="http://www.greedygame.com/" target="_blank">GreedyGame</a> is looking to change all that. 
 <keyword id="3156877" type="UNKNOWN" weightage="100" keywordseo="GreedyGame">GreedyGame</keyword> is an in-game <keyword id="1751384" type="UNKNOWN" weightage="60" keywordseo="Native-Advertising">native advertising</keyword> platform that helps brands to tap into their precise target demographic. While obtrusion often ends up running audience bases, in this case publishers can monetize content without that fear. How you ask? GreedyGame solves it with its proprietary <a href="http://www.businessinsider.in/searchresult.cms?query=native+advertising&amp;sortorder=effectivedate">native advertising</a> platform. That way, gamers can enjoy gameplay seamlessly, without any annoying ads interrupting their experience. 
 
The team 
 Bangalore-based GreedyGame Media Pvt Ltd was founded in the year 2013 by <keyword id="383847" type="PERSON" weightage="40" keywordseo="Arpit-Jain">Arpit Jain</keyword> and <keyword id="3354197" type="UNKNOWN" weightage="40" keywordseo="Arink-Verma">Arink Verma</keyword>. Arpit is an alumnus of IIT Ropar. He has worked with PayPal Innovation Labs and led several social entrepreneurship projects like LabourChowk and FarmFresh, before starting GreedyGame. 
 
How do they do it? 
 
In-game objects like the background, characters and so on are blended seamlessly with ads, These dynamic native ads helps engage audiences even while they are playing their games. This will empower game developers to monetize their game development though non-intrusive advertising, and gamers won’t complain! 
 
Current Partners 
GreedyGame is working with over 50 games in India. The likes of Nazara, Reliance, Games2win, Octro, Nextwave, Hungama and Disney in the gaming industry, and brands like PepsiCo, <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>, Gatorade, Vespa, Airtel, Fastrack, EA, Amazon and Marico, among others have worked with them. 
 
With over 1 million daily active users, Best Marketing Spark award (2015-2016) from Marico and recognition as a Madlabs partner company, this startup has a lot under its belt. 
 
How are they selling? 
GreedyGame has a differential pricing model based on internal analytics of user interaction, engagement and complexity of the game. It charges on the number of sessions, including a cost per session. 
 
A session starts only after the end-user has crossed 60 seconds of gameplay, with the platform usually charging $8-10 for every 1,000 sessions. Currently, the company claims to have reached over a million users. 
 
In September 2015, the firm raised a seed fund of $200,000 from Times Internet and other angels like ex-Flipkart heads <a href="http://www.businessinsider.in/searchresult.cms?query=Ankit+Nagori&amp;sortorder=effectivedate">Ankit Nagori</a> and Sujeet Kumar among others. 
 
Expansion plans 
 
GreedyGame recently appointed Samuel John to the role of Head of Operations. John was previously the Director of Operations at <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a>. His experience has driven <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a>’s international operations plans, and GreedyGame is looking to leverage the same. 
 
In the coming six months, the startup is looking to expand its operations to Southeast Asia and the Middle East. 
 
Market 
According to <a href="http://www.livemint.com/Consumer/NLyFWGO2OEZ0aIUjY5keqM/Mobile-ads-are-fast-becoming-central-to-marketing-strategy.html" target="_blank">media reports</a>, mobile advertising in India has grown from a $25-million market in 2011 to $70-$80 million in 2015. Industry estimates say companies are spending 2-4% of their overall media advertising budgets on mobile ads, and it’s growing at a hefty 60-70% annually.

This mobile advertising startup can give stiff competition to the likes of InMobi

<ul class="summary-list"><li>This is an excerpt from a story delivered exclusively to Business Insider Intelligence E-Commerce Briefing subscribers. </li><li>To receive the full story plus other insights each morning, <a href="https://www.businessinsider.com/intelligence/bi-intelligence-e-commerce-research-bundle?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=top_text&amp;itm_term=bundle_subscription_text_link-amazon-free-one-day-shipping-may-be-easy-2019-5">click here</a>.</li></ul> Amazon has <a href="https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2FtYXpvbi11cHMtdGhlLWFudGUtd2l0aC1vbmUtZGF5LXNoaXBwaW5nLXBsYW4tdXMtZ292ZXJubWVudC1jYWxscy1vdXQtY2hpbmVzZS1lLXRhaWxlcnMtZm9yLWNvdW50ZXJmZWl0LWlzc3Vlcy1hbGliYWJhLXBsYW5zLXRvLWRvdWJsZS10bWFsbHMtdHJhbnNhY3Rpb24tdm9sdW1lLTIwMTktNA/5adde55340f86675182a51c9B2cb237f7" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2FtYXpvbi11cHMtdGhlLWFudGUtd2l0aC1vbmUtZGF5LXNoaXBwaW5nLXBsYW4tdXMtZ292ZXJubWVudC1jYWxscy1vdXQtY2hpbmVzZS1lLXRhaWxlcnMtZm9yLWNvdW50ZXJmZWl0LWlzc3Vlcy1hbGliYWJhLXBsYW5zLXRvLWRvdWJsZS10bWFsbHMtdHJhbnNhY3Rpb24tdm9sdW1lLTIwMTktNA/5adde55340f86675182a51c9B2cb237f7&amp;source=gmail&amp;ust=1557322528992000&amp;usg=AFQjCNGaqUpOjOaL4Ba5XcwGFHSYFjLtBw">announced</a> its intention to turn its Prime free two-day shipping into free one-day shipping in the US, and it's earmarked $800 million to invest in this initiative in Q2.<div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image on-image"><a title_source="Business Insider Intelligence" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/5cd190ea021b4c728e1c50f6-960/amazon online stores net sales.png"></a>Business Insider Intelligence</div></div></div>This sounds like a serious undertaking given the speed and efficiency it requires, but it may not be so difficult since Amazon is already able to offer next- and same-day delivery to 72% of the US population, according to a report from RBC Capital Markets <a href="https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly93d3cuY25iYy5jb20vMjAxOS8wNS8wNS9hbWF6b24tY2FuLWFscmVhZHktc2hpcC10by03MnBlcmNlbnQtb2YtdXMtcG9wdWxhdGlvbi1pbi1hLWRheS1tYXAtc2hvd3MuaHRtbA/5adde55340f86675182a51c9Bc03a871a" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly93d3cuY25iYy5jb20vMjAxOS8wNS8wNS9hbWF6b24tY2FuLWFscmVhZHktc2hpcC10by03MnBlcmNlbnQtb2YtdXMtcG9wdWxhdGlvbi1pbi1hLWRheS1tYXAtc2hvd3MuaHRtbA/5adde55340f86675182a51c9Bc03a871a&amp;source=gmail&amp;ust=1557322528992000&amp;usg=AFQjCNGergDHrPgLN8A3AUp_S_A_n08qCA">cited</a> by CNBC.Here's what it means: Amazon's existing logistics capabilities may allow it to introduce free one-day shipping for Prime subscribers quickly and without much more than its planned $800 million investment.<ul><li>Because it can already reach 72% of the US population, Amazon has a strong logistics foundation to grow one-day delivery from. Amazon can reportedly provide same- and next-day delivery to much of the East Coast, Texas, and more, so it's already shown the ability to make one-day delivery a reality across large areas. And by extending its delivery networks or replicating its efforts in other markets, Amazon may be able to cover the rest of the US without much trouble.</li><li>Expanding one-day delivery may be easy for Amazon since it probably won't have to make changes to its fulfillment centers. Rather than altering fulfillment centers to make one-day shipping possible, Amazon will make changes to middle- and last-mile delivery processes, <a href="https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly93d3cucmV0YWlsZGl2ZS5jb20vbmV3cy9hbWF6b24td29udC1jaGFuZ2UtZnVsZmlsbG1lbnQtY2VudGVycy0xLWRheS1kZWxpdmVyeS81NTQwNDcv/5adde55340f86675182a51c9B5c7df6c0" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/16804628.2/aHR0cHM6Ly93d3cucmV0YWlsZGl2ZS5jb20vbmV3cy9hbWF6b24td29udC1jaGFuZ2UtZnVsZmlsbG1lbnQtY2VudGVycy0xLWRheS1kZWxpdmVyeS81NTQwNDcv/5adde55340f86675182a51c9B5c7df6c0&amp;source=gmail&amp;ust=1557322528992000&amp;usg=AFQjCNHtkIO-0BMB3gyZKmZv4Yo7AHHl1g">according to</a> <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">Retail</keyword> Dive. These changes - which include building its own delivery fleet - should make the expansion simpler and more affordable than it would be if fulfillment centers needed to be built or restructured.</li></ul>The bigger picture: The retail industry has no time to waste when it comes to matching Amazon's delivery speed.Retailers may need to rely on stores to quickly match Amazon's capabilities.Most retailers' fulfillment networks can't hold a candle to Amazon's. But retailers with hundreds or thousands of stores may be able to provide fast delivery speeds without too much effort, and it's clear they need to begin investing in such initiatives immediately.What Pros Are Saying: We conducted a small, informal survey of e-commerce pros on how the retail industry will react to Amazon's one-day shipping plans. Here's a sample of their thoughts:<ul><li>"Amazon created the original urgency problem with Prime Two-Day, and now they're doing it again with One-Day. But if anyone thinks the story is still about urgency, they're missing the real headline. It's more than urgency, it's about optionality. You can have different delivery expectations every time you hit checkout, but if retailers can't give you that choice, you can bet Amazon will." - Marc Gorlin, Roadie CEO, founder</li><li>"Customer expectations are rising every day, so one-day delivery is not that groundbreaking in terms of expectations. Some retailers already provide one-day shipping, or even faster, but unlike Amazon, many of them charge for it. Retailers need to remove friction out of the purchasing experience by eliminating the burden of shipping fees for faster delivery. This will be the new expectation soon, if not already, so companies need to get ahead of this trend. Amazon, in its traditional way, is staying ahead of customers' expectations, and in the process, setting up the new normal for other retailers to play catchup." - Arpit Jain, Nerdery vice president of cross-functional delivery and capabilities</li></ul>Interested in getting the full story? Here are two ways to get access: 1. Sign up for the E-Commerce Briefing to get it delivered to your inbox 6x a week. &gt;&gt; <a href="https://www.businessinsider.com/intelligence/newsletter-membership?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=get_started_text&amp;itm_term=bii_briefing_text_link-amazon-free-one-day-shipping-may-be-easy-2019-5&amp;vertical=ecommerce">Get Started</a>2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to the E-Commerce Briefing, plus more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. &gt;&gt; <a href="https://www.businessinsider.com/intelligence/bi-intelligence-e-commerce-research-bundle?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=learn_more_text&amp;itm_term=bundle_subscription_text_link-amazon-free-one-day-shipping-may-be-easy-2019-5">Learn More Now</a><a href="https://www.businessinsider.com/intelligence/5-biggest-questions-around-amazons-new-grocery-chain?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=ecommerce&amp;itm_campaign=5-biggest-questions-around-amazons-new-grocery-chain"></a>

Rolling out free one-day shipping could be easy for Amazon

The adage ‘you are the company you keep’ is true in every sense. When surrounded by a bunch of motivated and talented entrepreneurs, you are bound to get ideas and have an itch to start your own venture. 
 Something of this sort happened at <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> as most of the people who left Flipkart are now entrepreneurs. 
 
Flipkart became a launchpad for many startups. Ex-Flipsters such as Advaith Mohan, Ankit Nagori, Preeti Jain, etc, have their own startups. Mohan was heading a four-member search engine marketing team at Flipkart and now owns Wagr, a startup that makes wearable for dogs to make pet pooches easier. Jain founded logistics company <keyword id="3635959" type="UNKNOWN" weightage="20" keywordseo="inlogg">InLogg</keyword>. 
 
"There was a hunger in people (at Flipkart) to learn more, much faster. There wasn't anyone who was just comfortable with the status quo," Mohan told ET. 
 
Likewise, Ankit Nagori, former chief business officer, co-founded fitness startup CureFit, Akshay Lal started Playment, Arpit Dave co-founded food Runnr. 
 
Working at Flipkart gave these bright minds exposure and around 50 former employees now have startups. 
 "We are a very, very meritocratic organisation and we give opportunities to people on merit and not based on their age or tenure. This gives a lot of exposure to some people who rise to the challenge they are given and then they want to do more," <keyword id="225032" type="PERSON" weightage="20" keywordseo="Sachin-Bansal">Sachin Bansal</keyword>, executive chairman of Flipkart, told ET. 
 
“People saw tough times and good times together and that is what held them together for a very long time, after which they started thinking of other opportunities," Nagori told ET. 
 
Desire for growth and right market opportunities also gave employees to start their own venture and take that sort of risk. 
 
Robert Siegel, lecturer in management at Stanford Graduate School of Business, told ET, "When cultures become too constrained or restrictive of innovation, such that individuals are not getting personal growth or challenges, and/or a firm is not taking advantage of potential market opportunities due to existing businesses, this is when individuals seek to start their own companies. It is usually due to a combination of individual desire and seeing a market opportunity." 
 
Meanwhile, it is bound a company will feel disappointed when a high performing employee at a top level exits. 
 
Bansal said, “It is a bit disappointing but at some level it's a great validation for the company culture if some of these people go out and become successful at their ventures. In some instances, the company has tried retaining employees but hasn't been successful. If it thought an idea could be implemented within Flipkart, it has made offers, but again, largely we have not been very successful with such attempts," said Bansal. 
 
(Image: Thinkstock)

Working at Flipkart can drive you to be an entrepreneur; ex-employees who have startups are great examples

You Searched For "Arpit Jain" and got 3 results

This mobile advertising startup can give stiff competition to the likes of InMobi

Saikat Pyne

Rolling out free one-day shipping could be easy for Amazon

Daniel Keyes

Working at Flipkart can drive you to be an entrepreneur; ex-employees who have startups are great examples

BI India Bureau

Popular Keywords

Buying Guides