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As Mumbai, India's financial capital, witnessed vertical growth over the years with highrises dotting its skyline, some 'gaothans' (villages) have held onto their heritage and legacy. Ranwar, in the heart of Bandra, is one such village that has resisted the urge to make way for towering structures. <br /><br />Dwarfed by highrises, the East Indian-majority village has narrow streets lined with old quaint bungalows and crosses outside homes. With jazz music streaming in the air, walking around the area can transport you to a simpler time. <br /><br />While Bandra developed rapidly and became home to Bollywood's elite and a burgeoning street shopping hub, residents of Ranwar maintained their old bungalows. The coexistence, however, has come at a price, causing traffic issues and crowding. <br /><br />And now, plans are afoot to give the 300-year-old village a facelift while preserving the past. <br /><br />Talking to PTI, <keyword id="23283968" type="General" weightage="20" keywordseo="Johan-Dharmai" source="Orion">Johan Dharmai</keyword>, BJP secretary and a member of the East Indian community, said, "Locals want to preserve the heritage. One of the steps in the facelift plan is to close vehicle movement and build a walkway so that tourists can take a stroll and enjoy the architecture." <br /><br />Though many houses in Ranwar are now being redeveloped, Veronica Street has maintained its old-world charm. It has a square erected in 1866. However, honking rents the air on this street, as motorists see it as a shortcut to Bandra Reclamation and other areas. Mehboob Studio is just a stone's throw away, and senior citizens living on Veronica Street recall seeing actors Helen and Zeenat Aman around Ranwar. <br /><br />A beautification, restoration and conservation project is being initiated to improve safety, regulate traffic and create awareness about the centuries-old village. <br /><br />Mumbai BJP president and <keyword id="20238930" type="General" weightage="20" keywordseo="Bandra-West" source="keywords">Bandra West</keyword> MLA Ashish Shelar recently met locals to discuss ways to move the project forward. <br /><br />"The beauty of Bandra West is its 'gaothans'. The heritage needs to be protected and showcased. I have asked the government to allocate funds from the District Planning Development Committee (DPDC). <keyword id="23283965" type="General" weightage="20" keywordseo="Ranwar-Village" source="keywords">Ranwar village</keyword> will get a facelift. The work has begun on roads, CCTV cameras, street light illumination, parking and traffic plan will be in place with the help of locals and architects," Shelar told PTI. <br /><br /><keyword id="23283967" type="General" weightage="20" keywordseo="Architect-Samir-DMonte" source="keywords">Architect Samir D'Monte</keyword> has been working with the Ranwar Veronica Street Residents' Association since 2009, and they identified a range of problems that the area faced. <br /><br />D'Monte said improvements were made to open spaces and common areas, roads, sewage and drainage systems, street signage, street lighting and traffic and parking management. <br /><br />Apart from this, individual houses were restored, and an innovative fire system was also introduced. <br /><br />Locals say most residents are senior citizens and want to live peacefully without disturbances by motorists. <br /><br />Kaevan Umrigar of Khaki Tours, who works to create awareness about Mumbai's heritage, said Bandra comprised 23 gaothans that housed fisher folk, Kunbis (a farming community) and the agris community who had salt pans. <br /><br />"Ranwar was a farming village, and the area had paddy fields. Later, these paddy fields made way for urban settlements. These little villages are now trapped in the city. Now, only 10 to 15 gaothans in Bandra have survived," he said. <br /><br />But preserving heritage comes at a cost, and if a 'gaothan' comes under heritage guidelines, it becomes difficult to upgrade a home in the area or live a modern life, Umigar said, adding that heritage should be made attractive by tapping the tourism potential of these areas. <br /><br />'Gaothans' in Mumbai and the larger Mumbai metropolitan region (MMR) are urban villages that house the city's original inhabitants. <br /><br />The Mumbai suburban district collector and Brihanmumbai Municipal Corporation (BMC) have been roped in for Ranwar's facelift plan. <br /><br />Umigar calls land scarcity a threat to 'gaothans', with only 100 left in the city. <br /><br />"When someone wants to develop gaothans, they want to do it vertically. There is a constant battle between heritage and development. They (villages) survive because the houses are tightly packed and on narrow lanes. So individual houses are not attractive for redevelopment, and parking becomes an issue," he said.

300-year-old Bandra village to get facelift to conserve its glorious past

<p><a href="https://www.businessinsider.com/instagram-dm-templates-to-get-influencer-brand-deals-examples-2021-9"></a></p><p><em>Hi, this is Amanda Perelli and welcome back to <keyword id="11894121" type="UNKNOWN" weightage="60" keywordseo="insider-influencers" source="Orion">Insider Influencers</keyword>, our weekly rundown on the business of <keyword id="11894122" type="UNKNOWN" weightage="60" keywordseo="influencers" source="Orion">influencers</keyword>, creators, and social-me</em><em>dia platforms. </em><strong><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a></strong></p><p><strong>In this week's edition:</strong></p><ul><li><p>The <a href="https://www.businessinsider.com/top-affiliate-marketing-programs-for-influencers-2021-9">top affiliate-marketing programs</a> for influencers</p></li><li><p>An inside look at <a href="https://www.businessinsider.com/tiktok-employees-bytedance-bytestyles-used-to-reward-and-reprimand-2021-9">TikTok's six workplace principles</a></p></li><li><p>How sliding into DMs <a href="https://www.businessinsider.com/instagram-dm-templates-to-get-influencer-brand-deals-examples-2021-9">can lead to a sponsorship deal</a></p></li><li><p>Meet the chef who <a href="https://www.businessinsider.com/poppy-otoole-chef-tiktok-book-deal-2021-9">went from laid-off to TikTok star</a></p></li><li><p>And more, including <a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5">a breakdown of how much YouTubers earn a month for their videos</a> and <a href="https://www.businessinsider.com/job-diary-cotton-candy-maker-tiktok-business-pivot-ecommerce-2021-9?cx_testId=7&amp;cx_testVariant=cx_1&amp;cx_artPos=4#cxrecs_scxrecs_s">how a TikTok creator made over six figures from her e-commerce shop</a><a href="https://www.youtube.com/watch?v=a1wnibllM8g&amp;list=PLKfWL8IXgKBtuSIbSi5OML9iui8MY4b6f&amp;index=8;index=8"></a></p></li></ul><p><em>Send tips to aperelli@insider.com or DM me on Twitter at <a href="https://twitter.com/arperelli">@arperelli</a>.</em></p><p><a href="https://www.businessinsider.com/top-affiliate-marketing-programs-for-influencers-2021-9"><div type="image" title="From top to bottom, Rakuten Advertising, Share A Sale, LTK, and MagicLinks logos on a pieces of grid paper taped onto a pink-to-purple gradient background with hand cursors pointing at each logo" height="1650" width="2200" msid="86455973" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/los-angeles-influencer-hot-spots-damelios-addison-rae-noah-beck-2021-9"></a><a href="https://www.businessinsider.com/top-affiliate-marketing-programs-for-influencers-2021-9">The top affiliate-marketing programs for influencers </a></h3><p>Swipe ups, stickers, links in bio. We've all seen affiliate marketing at work.</p><p>The commission-based model is one of the most straightforward and accessible ways that influencers can start earning money: share a trackable link to a product or service, and make a percentage of sales.</p><p>Sydney Bradley and I highlighted the top affiliate-marketing networks used by influencers in 2021.</p><p>Here's a look at a few of the programs that made the cut thanks to high commission rates, access to top brands, and robust interfaces and tools: </p><ul><li><p>The <strong>Amazon Influencer Program </strong>stands out for allowing creators to partner with the world's largest retailer and access a wide suite of tools. </p></li><li><p><strong>LTK (previously LIKEtoKNOW.it and rewardStyle) </strong>gives influencers a customized URL and an in-app page called an "LTK Shop," where they can compile a shopping list of their affiliate links for followers. </p></li><li><p><strong>MagicLinks</strong> offers the ability to conduct affiliate marketing through text message.</p></li></ul><p><strong><a href="https://www.businessinsider.com/top-affiliate-marketing-programs-for-influencers-2021-9#magiclinks-6">Here's the full list of the top programs catering to influencers.</a> </strong></p><h1><a href="https://www.businessinsider.com/tiktok-employees-bytedance-bytestyles-used-to-reward-and-reprimand-2021-9"><div type="image" title="TikTok logo spinning on top of an eye shape with alternating magenta and cyan colored eye outlines pulsating outwards on a black background" height="1207" width="1612" msid="86455975" hostid="261"></div></a></h1><h3><a href="https://www.businessinsider.com/tiktok-employees-bytedance-bytestyles-used-to-reward-and-reprimand-2021-9">Inside TikTok: How ByteDance's culture principles are used to reward and reprimand</a></h3><p>Every tech startup has its own culture, and we got an inside look at <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword>'s. Employees at the video app must abide by a set of six workplace principles - dubbed "ByteStyles" - written by its parent company ByteDance.</p><p>The company rules are often fairly broad, like "be grounded and courageous" and "be open and humble." </p><p>Internally, staffers use ByteStyles as a way to call out what the company deems good or bad performance during employee evaluations, my colleague Dan Whateley wrote.</p><p>While adhering to ByteStyles can lead to gifts or awards, not following the cultural tenets can lead to discipline.</p><p>Their open-ended nature can be frustrating when applied to specific work situations, according to four current and former TikTok employees. Sometimes ByteStyles are used as catch-all warnings to employees about behavior that the company didn't like.</p><p>"'That's not ByteStyles!' is like so general, but thrown around [when] anyone kind of does stuff the other person doesn't like," a current TikTok employee told Insider.</p><p><strong><a href="https://www.businessinsider.com/tiktok-employees-bytedance-bytestyles-used-to-reward-and-reprimand-2021-9">Read more about the principles and how they impact TikTok's culture.</a></strong></p><h2>Here's what else you need to know this week:</h2><p><strong>What's trending </strong></p><ul><li><p><a href="https://www.businessinsider.com/dogpound-la-gym-favorite-workouts-addison-rae-2021-9">We tried a personal training session at Dogpound LA</a> - where TikTok stars Addison Rae, Josh Richards, and Bryce Hall sweat it out.</p></li><li><p>A 40-year-old lipstick <a href="https://www.businessinsider.com/clinique-black-honey-lipstick-selling-out-where-to-buy-online-2021-9">is selling out after it became TikTok's latest obsession.</a></p></li></ul><ul><li>TikTok is turning <a href="https://www.businessinsider.com/tiktok-booktok-inspiring-reading-renaissance-old-books-bestsellers-2021-9">decade-old books into bestsellers.</a></li></ul><p><strong>Creator earnings </strong></p><ul><li><p>An inside look at the <a href="https://www.businessinsider.com/influencer-media-kit-examples-for-brand-sponsorships-youtube-instagram-2020-5#jen-lauren-4750-youtube-subscribers-1">media kits of YouTube, Instagram, and TikTok stars.</a></p></li></ul><ul><li><p><keyword id="11894124" type="UNKNOWN" weightage="60" keywordseo="youtube" source="Orion">YouTube</keyword> stars break down <a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5">how much they make per month on the platform. </a></p></li></ul><ul><li><p>How TikTok helped a cotton candy maker <a href="https://www.businessinsider.com/job-diary-cotton-candy-maker-tiktok-business-pivot-ecommerce-2021-9?cx_testId=7&amp;cx_testVariant=cx_1&amp;cx_artPos=4#cxrecs_scxrecs_s">earn $165,000 in sales in six months.</a></p></li></ul><p><strong>Marketing moves</strong></p><ul><li><p><a href="https://wwd.com/business-news/media/ernest-b-james-special-projects-svp-digital-brand-architects-1234935200/">Influencer agency Digital Brand Architects hired Ernest B. James as SVP of special projects.</a></p></li></ul><ul><li><p>Snap has made three new hires on the talent partnerships team: <a href="https://www.adweek.com/social-marketing/snap-welcomes-3-additions-to-its-talent-partnerships-team/">Julie Bogaert, Racquel Douglas, and Emily McDonnell.</a></p></li></ul><ul><li><p>ICM agent Chris Sawtelle is leaving the firm <a href="https://deadline.com/2021/09/icm-agent-chris-sawtelle-crosscheck-holdings-josh-richards-1234842226/">to become co-president of TikTok star Josh Richards' CrossCheck Holdings.</a></p></li></ul><p><a href="https://www.businessinsider.com/instagram-dm-templates-to-get-influencer-brand-deals-examples-2021-9"><div type="image" title="Tori Dunlap - Her First 100K" height="645" width="860" msid="86455977" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/instagram-dm-templates-to-get-influencer-brand-deals-examples-2021-9">Read the Instagram DM templates one influencer uses to land brand deals</a></h3><p>Personal-finance influencer Tori Dunlap has 1.7 million TikTok followers and earns thousands of dollars promoting companies like Credit Karma and Four Seasons.</p><p>Her tip for scoring those brand deals? Slide into the DMs. She landed her first paid deal last year after reaching out to Personal Capital, a personal wealth management company, over <keyword id="11892996" type="UNKNOWN" weightage="60" keywordseo="instagram" source="Orion">Instagram</keyword> DM.</p><p>I spoke with Dunlap who shared templates for other influencers to use and said not to fear rejection.</p><p>"Just because they said no now, doesn't mean that's no forever. I have 2 million followers and I still get 'no' a lot,"  Dunlap, who is 26, told Insider.</p><p><strong><a href="https://www.businessinsider.com/instagram-dm-templates-to-get-influencer-brand-deals-examples-2021-9">Check out the exact DM templates Dunlap uses to score paid deals, here.</a></strong></p><p><a href="https://www.businessinsider.com/poppy-otoole-chef-tiktok-book-deal-2021-9"><div type="image" title="Poppy O'Toole sat on a countertop eating spagetti" height="833" width="1111" msid="86455978" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/poppy-otoole-chef-tiktok-book-deal-2021-9">How a chef went from laid-off to TikTok star</a></h3><p>For Insider's as-told-to essay series, 27-year-old Michelin-trained chef Poppy O'Toole shared how she became a social-media creator.  </p><p>She started filming TikToks of easy-to-follow recipes during the first UK lockdown in March 2020, after she'd been let go from her job as a chef in London.</p><p>Now, she says she's surpassed her old salary and has a cookbook in the works.</p><p><strong><a href="https://www.businessinsider.com/poppy-otoole-chef-tiktok-book-deal-2021-9">Read her essay on how TikTok turned her career around.</a></strong></p><h3>Chart of the week: </h3><p>The Influencer Marketing Factory released a creator economy report, with insights from executives at Patreon, Koji, and Jellysmack. In the chart above, influencers share which platform is the most lucrative.</p><p><a href="https://theinfluencermarketingfactory.com/creator-economy-report/?utm_source=reply&amp;utm_medium=email&amp;utm_campaign=journalists_2alists_2">Check out the full report here.</a></p><h2><div type="image" title="TikTok trends" height="982" width="1310" msid="86455980" hostid="261"></div></h2><h2>TikTok hashtag of the week: </h2><p>Every week, we highlight a top trending hashtag on TikTok, <a href="https://iq.kyra.com">according to data provided by Kyra IQ</a>.</p><p>This week's hashtag: #plantbased<a href="https://www.tiktok.com/tag/buildabish" target="_blank" rel="noopener"></a></p><ul><li><p>Percentage uptick over the last 7 days: 8,520%</p></li><li><p>The latest viral hashtag is centered around popular plant-based recipes, like a recreation of Gordon Ramsay's vegan bacon recipe, which is made with tofu and has <a href="https://www.tiktok.com/@veganrecipes/video/6992965202748673285?is_copy_url=1&amp;is_from_webapp=v1p=v1">1.2 million views</a>.</p></li></ul><h1><div type="image" title="met gala" height="2797" width="3730" msid="86455983" hostid="261"></div></h1><h2>What else we're reading and watching:</h2><ul><li><p><a href="https://adage.com/article/digital-marketing-ad-tech-news/disney-looks-develop-rising-tiktok-and-instagram-creators/2366456">Disney is looking to create breakout TikTok and Instagram stars</a> (Garett Sloane, from Ad Age)</p></li><li><p><a href="https://wwd.com/fashion-news/fashion-features/fashion-week-met-gala-for-the-masses-1234928410/">The Met Gala invited nearly double the amount of content creators this year</a> (Alexa Tietjen, from WWD)</p></li><li><p>Creators Colin and Samir uploaded a 2-hour interview with YouTube star MrBeast. <a href="https://www.youtube.com/watch?v=c8VcUnz3nVc">Watch here.</a></p></li></ul><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong style="color: #000000;">.</strong></h2><p>And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.</p><div type="image" title="TikTok" height="1327" width="1062" msid="86455986" hostid="261"></div><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong style="color: #000000;">.</strong></h2>

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300-year-old Bandra village to get facelift to conserve its glorious past

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