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<ul><li>Since its launch in 1982, <keyword id="159131" type="PERSON" weightage="20" keywordseo="Eureka-Forbes">Eureka Forbes</keyword> has almost become synonymous with the <keyword id="81862" type="PERSON" weightage="20" keywordseo="Water-Purifier">water purifier</keyword> and vacuum cleaner category.</li><li>Recently, it re-branded itself, for the first time since its launch.</li><li>We speak to <keyword id="159130" type="PERSON" weightage="20" keywordseo="Marzin-Shroff">Marzin Shroff</keyword>, CEO and Managing Director, Eureka <keyword id="6373044" type="UNKNOWN" weightage="20" keywordseo="forbes">Forbes</keyword> Limited, to understand why the brand rebranded itself after all these years, how its innovating to keep up with times, and where its future growth will come from.</li></ul>The year 2020 affected all businesses, but at the same time, it shone the spotlight on brands that work in the areas of health and hygiene, as people became more serious about the safety of their loved ones. These brands had the responsibility of innovating with the changing times, to address consumer concerns and their rapidly evolving demands. Eureka Forbes, that for a long time was almost synonymous with water purifiers and vacuum cleaners in India identified this changing need and launched Ayur, a water purifier that dispenses water infused with Ayurvedic herbs and spices. It also plans to launch the Forbes Robo Vac and Mop, coupled with a cordless vacuum cleaner and the Forbes DiWa – a surface disinfectant generator. Identifying the need to change itself with changing times, the brand also recently rebranded itself, after being in existence for over three decades. We recently caught up with Marzin Shroff, CEO and Managing Director, Eureka Forbes Limited, to understand why the brand rebranded itself after all these years, how its innovating to keep up with times, and where its future growth will come from. Excerpts: Q) Eureka Forbes’ legacy goes back over 38 years. So what was the thought behind your recent re-branding? The building blocks of our branding strategy are based on the following principles: <ol><ol><li>Right brand architecture across categories, consumer segments, price points and channels </li><li>Sharper brand positioning and communication to fully address needs of each target segment</li><li>Repurposing our brand and aligning it to make a positive difference </li><li>Revitalising our internal team towards this purpose-based vision </li><li>Optimising our brand spends under two umbrella brands (closely linking into each other) </li><li>Leveraging the strengths of the brand – Protection, Trust, Positivity</li></ol></ol>Q) Rebranding a legacy brand can be tricky, people identify these brands and there is some amount of affinity due to familiarity. How have you made sure you have retained some of your legacy identity while coming up with the new identity? Eureka Forbes is a brand which has, over the years, found its place in almost all households across the country. Indeed, rebranding of a true legacy can be a bit tricky. However, for us, it was not much of a challenge because it is not a change, it is more of an evolution as we like to call it. Making the brand identity more cohesive with the brand strategy has been the attempt. Our attempt has been contemporising the brand story and philosophy rather than a complete re-branding. Q) 2020 has been difficult for most businesses across the globe. How has the year been for Eureka Forbes? 2020 has been an unprecedented year for everyone, and it’s been the same for us at Eureka Forbes. While the initial weeks and a few months were daunting, the resilient team at Eureka Forbes has made this year one of the best in terms of learnings, new ways to market and made us a stronger organisation than ever before. Posibol is a true representation of the attitude at Eureka Forbes. Q) What kind of growth did you see for your products under the health and hygiene segments? Will these products drive growth for the brand in 2021 too? Are you also looking at launching more products under these segments, given people's increased focus on health and hygiene in 2020? The pandemic has resulted in an extremely conscious and aware consumer class. Not only have we as consumers become health and hygiene conscious, when it comes to the health of the family, consumers prefer to choose the leader! Both have had a positive impact on Eureka Forbes and our brands <keyword id="1243766" type="PERSON" weightage="20" keywordseo="Aquaguard">Aquaguard</keyword> &amp; Forbes. Aquaguard, a brand that defines pure-healthy water in India and which enjoys unprecedented consumer acceptance and top of the mind recall scores in excess of 65% and unaided recalls of 96% +, has seen recent introductions like Aquaguard Ayur Fresh - a first-of-its-kind fusion of age-old wisdom and state-of-the-art technology. The goodness of 7 Ayurvedic ingredients (herbs and spices) now in your drinking water! Under the brand Forbes, we introduced state of the art Upright, Steam and Robotic vacuum cleaners and new Air Purifiers. Forbes DiWa is our newest introduction. The Forbes DiWa Surface Disinfectant Generator uses just Common Salt and Water to produce Sodium Hypochlorite that is listed by USEPA as an active ingredient against the human coronavirus (SARS-CoV-2) that causes COVID-19 &amp; kills 99.99% viruses &amp; bacteria in just 5 seconds on multiple surfaces. Forbes Coronaguard is an innovative device that uses PMEE technology ‘physically attenuates’ the homing mechanism on the virus and prevents infectivity, eliminating the bridge between the virus and the human cells. The air disinfection efficiency of ‘Forbes Coronaguard’ has been tested and proven by leading institutes across the globe. All of these and some more innovations in the near future shall certainly drive the overall growth in the ‘health &amp; hygiene’ segment and help us consolidate our leadership. Q) What does your performance in this FY look like. What kind of expectations do you have from the new financial year? As I said, it has been a muted but extremely challenging year. We’ve recovered well from the early days of lockdown and while the categories are showing a positive trajectory, the washout of Q1 of 20-21 is yet to be completely recovered. We are looking at a positive 2021 and we know it surely is ‘posibol’. Q) You were one of the pioneers of direct sales in India. How has your approach changed now? What do you think is the most effective way to sell to consumers now? Eureka Forbes which started as the pioneers of direct selling in the country is now one of Asia’s largest direct sales company. Our direct sales business is as pro-active as ever, however we are a multi-channel organisation and would like to leave no stone unturned when it comes to serving our customers, hence we have spread ourselves across channels to reach out to our customers. Although our approach towards direct selling essentially remains the same, it is now adapted and revised to help our employees reach out to their target customers. While we believe that Eureka Forbes has its roots quite deep into its Direct and Retail sales channels, considering the current scheme of things, it would be the e-commerce/digital platform which is emerging both effectively and profitably due to the various advantages such as having easy access to the market and the scope of rapid growth. There is also perpetual improvement in the way we approach our customers thanks to various online marketing and analytic tools. Digital as a platform essentially has two core digital structures (digital platforms and ecosystems). The first includes global platforms such as Google, Facebook, WhatsApp etc. which allow a range of digital products to be built on top of them—advertising and media sitting on top of it. Ecosystems, by contrast, often start with a consumer need for a service, such as real-time management of products as well as service requests etc. At Eureka Forbes, we are building a large CRM solution that is based on Microsoft Dynamics 365 through which different platforms interact to give our existing and new consumers a never before experience. Yes, purely on digital advertising vis-à-vis traditional advertising, the spends will keep going up. Q) Where will Eureka Forbes' next phase of growth come from? Eureka Forbes is a multi-product, multi-channel organisation. In the next phase of our journey we wish to grow forward and upward and the same is not limited to a particular segment of business as we wish to grow as a whole, as one organisation with uniform growth across categories and businesses. The pursuit of moving forward and upward is the inspiration behind our new brand identity. This spirit has resulted in a symbol, which is the combination of ‘POSitive’ and ‘SYMBOL’- POSIBOL. The POSIBOL sign embedded in the logo signifies a new world made for customers, partners and society – one that leaves a positive footprint. Q) What is your vision for brand Eureka Forbes? The vision of the organisation has been revisited for the changing times and is now envisaged as: ‘A healthy world. A protected you. A happy us. The world is ever changing and dynamic and for an organisation to stay ahead of the curve, it must keep adapting to constantly improve. Eureka Forbes’ resolution to provide health and hygiene to its customers through the most advanced products is sustained and the new identity sings the same tune. For the 3+ decades of its existence, Eureka Forbes has not only promised but also practiced its claim of being ‘Friends for Life’ to our huge customer base. With a promise so pure we aim to make the world a better place by being involved in activities that help the society, going that extra mile to make a positive difference.

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes

<ul><li>The Amazon Great Indian Festival 2023 is now live for all users.</li><li>The sale brings huge discounts across various products, including laptops.</li><li>Here are some of the best deals on home appliances on the Great Indian Festival on Amazon.</li></ul>The Amazon Great Indian Festival is now live for all users and will go on till November 10, unveiling a treasure trove of deals and discounts. If you are planning to buy a gadget or home decor items or upgrade your appliances, this sale is a one-stop shop for all your needs. And in today’s fast-paced world, where convenience meets necessity, having the right <keyword id="618514" type="General" weightage="20" keywordseo="kitchen-appliances" source="Orion">kitchen appliances</keyword> makes all the difference. With so many options in the market across categories, it could get daunting to narrow down your options. We understand the need to strike the balance between quality, functionality and affordability, and hence we have curated this list to make it easier for you. During this sale, brands have revealed new launches, dropped prices, offered no-cost EMI options and a lot more to help you shop without guilt. So, read on to explore some of the best deals on home appliances in the ongoing Amazon Great Indian Festival. Business Insider India’s team of experts have been working round the clock to filter out the best deals across categories. You can jump straight to the category-specific deals from the quick links in the table below – <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Best deals </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-samsung-and-apple-mobile-phones-in-amazon-great-indian-festival-2023/articleshow/104288381.cms">Best deals on smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-budget-smartphones/articleshow/104318454.cms">Best deals on budget smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-wireless-earbuds-and-neckbands/articleshow/104289504.cms">best deals on TWS and neckbands</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-smartwatches/articleshow/104319351.cms">Best deals on smartwatches</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-amazon-devices-in-great-indian-festival-sale-2023/articleshow/104343854.cms">Best deals on Amazon devices</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/best-deal-and-discount-on-new-laptops-in-amazon-great-indian-festival-2023/articleshow/104347217.cms">Best deals on laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/get-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2023/articleshow/104372950.cms">Best deals on TVs</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-bluetooth-speakers/articleshow/104375928.cms">Best deals on Bluetooth speakers</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-computer-accessories/articleshow/104358723.cms">Best deals on computer accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-kitchen-appliances-in-india-in-amazon-festival-sale-2023/articleshow/104402262.cms">Best deals on kitchen appliances</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-apple-iphone-watches-and-mac-in-amazon-sale/articleshow/104399007.cms">Best deals on Apple products</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-deals-on-air-conditioners-in-india-in-amazon-great-festival-2023-sale/articleshow/104498267.cms">Best deals on air conditioners</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/best-deals-on-gaming-laptops-in-india-in-amazon-festival-sale-2023/articleshow/104529271.cms">Best deals on gaming laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-indian-festival-2023-best-deals-on-gaming-accessories/articleshow/104653769.cms">Best deals on gaming accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-indian-festival-2023-best-deals-on-tablets/articleshow/104701147.cms">Best deals on tablets</a> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Bank offer In addition to the discounts offered by Amazon, you can avail an additional 10% instant discount on ICICI Bank, Bank of Baroda, IDFC First Bank debit card, credit cards and EMI transactions and Onecard credit card transactions. Samsung 256 L Double Door Refrigerator <cmsannotation type="cmsannotation" annotationid="B0BR3X65X6" comment="amazoncard" text="B0BR3X65X6">B0BR3X65X6</cmsannotation> If you are in the market for a reliable refrigerator for a family of two or three, this refrigerator from Samsung is a great option. It comes with a 256L capacity and features convertible technology. It comes with digital inverter technology that offers a 20-year warranty. The refrigerator is currently available at ₹27,490, down from its original price of ₹38,990. Sure from Aquaguard Delight NXT Water Purifier <cmsannotation type="cmsannotation" annotationid="B09TB2YC13" comment="amazoncard" text="B09TB2YC13">B09TB2YC13</cmsannotation> This water purifier from Sure from Aquaguard is a good option that offers RO and UV filtration and comes with a taste adjuster. It is suitable for all types of water, including tanker, borewell, municipal water. The purifier offers a 6 litres capacity and offers 7 stages of purification. It wastes 60% less water compared to traditional water purifiers. It is currently available for ₹7,199, down from its original price of ₹14,000. AGARO Regal Handheld Vacuum Cleaner <cmsannotation type="cmsannotation" annotationid="B07SRM58TP" comment="amazoncard" text="B07SRM58TP">B07SRM58TP</cmsannotation> The AGARO Regal Handheld Vacuum Cleaner is a good option if you are looking for a portable vacuum cleaner, which is compact and easy to use. The vacuum cleaner is equipped with an 800 watts motor and comes with an ABS plastic body. It offers a 0.8 litre dust collecting capacity and comes with a 5-metre-long cord to enable you to clean easily. It is currently available for ₹1,599, down from its original price of ₹2,099. Bosch Mixer Grinder MGM8842MIN, 1000W 4 Jars <cmsannotation type="cmsannotation" annotationid="B07MKMFKPG" comment="amazoncard" text="B07MKMFKPG">B07MKMFKPG</cmsannotation> This mixer-grinder comes with a uniquely designed blunt PoundingBlade with thick edges that replicates the pounding effect of a traditional mortar and pestle, giving your food an authentic texture and taste. The completely hands-free operation with unique lid-locks and strong suction feet makes it easy to use, and the stainless steel blades are durable and efficient for grinding wet, dry, and chutney ingredients. The 30-minute motor rating with 5 minutes on and 2 minutes off ensures that the mixer grinder can handle even the toughest tasks, and the high-grade stainless steel jars are easy to clean and maintain. It is currently available at ₹5,999; down from its original price of ₹10,590. PHILIPS Digital Air Fryer with Touch Panel <cmsannotation type="cmsannotation" annotationid="B097RJ867P" comment="amazoncard" text="B097RJ867P">B097RJ867P</cmsannotation> The Philips Airfryer HD9252/90 is a versatile air fryer that can cook a variety of foods, including fries, aloo tikkis, roast chicken, grilled vegetables, chocolate cakes, and muffins. It uses Rapid Air technology to cook food evenly without flipping, and it has a touch screen with 7 presets and a Keep Warm function. The air fryer is also dishwasher-safe and easy to clean. This is currently available at ₹7,999, down from its original price of ₹11,995. ECOVACS Robot Vacuum Cleaner <cmsannotation type="cmsannotation" annotationid="B0CB5WQ9MM" comment="amazoncard" text="B0CB5WQ9MM">B0CB5WQ9MM</cmsannotation> The ECOVACS robot vacuum and mop is a powerful and versatile cleaning machine that can vacuum and mop your floors in one go. It has a 4300Pa suction power, a floating main brush, and a rubber brush (optional) to clean all types of messes. The OZMO mopping system mops your floors without getting carpets wet. The robot vacuum also has cutting-edge mapping and path planning technology, so you can be sure that it will clean your home efficiently and effectively. It also has an antibacterial filter and dust bag to remove allergens and pollutants from your home. The upgraded maximum runtime and smart-charge continuous cleaning features ensure that the robot vacuum can clean your entire home without having to stop and recharge. The strong mobility performance allows it to climb over carpets and thresholds easily. You can buy this product currently at ₹26,900, down from its original price of ₹1,09,900. AquaguardSure 6L water purifier, from Eureka Forbes <cmsannotation type="cmsannotation" annotationid="B09YLWT89W" comment="amazoncard" text="B09YLWT89W">B09YLWT89W</cmsannotation> This water purifier employs RO+UV+UF technologies. The RO component is certified for removing contaminants like lead, mercury, and arsenic, along with viruses and bacteria. UV e-boiling ensures safe water, and UF enhances clarity while adding an extra layer of protection. This purifier is suitable for various water sources and TDS levels up to 2000 PPM. This purifier comes with a storage of 6 litres, ensuring adequate supply of water. And you get a 1-year comprehensive domestic warranty on all parts excluding consumables. It is currently available for ₹8,199, down from its original price of ₹18,000. Crompton Arno Neo 25-L 5 Star Rated Storage Water Heater <cmsannotation type="cmsannotation" annotationid="B08GSQNR61" comment="amazoncard" text="B08GSQNR61">B08GSQNR61</cmsannotation> The Crompton 25L 5 Star Energy Efficient Storage Water Heater is a versatile and reliable appliance that can meet the hot water needs of a small to medium-sized household. It is equipped with a powerful 2000 W motor that can heat water quickly and efficiently, even in hard water conditions. The water heater also features a 3-level safety system that includes a capillary thermostat, automatic thermal cut-out, and multi-functional valve to protect against overheating and other hazards. Additionally, the water heater is fitted with a specially designed magnesium anode that prevents corrosion and scale formation. It is currently available at ₹6,999, discounted down from its original price of ₹10,000. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Indian Festival 2023 – Best deals on kitchen appliances

Best RO water purifier for home under ₹15000 in India

<ul><li>Amazon is back with its Great Summer Sale, offering discounts across a wide range of products.</li><li>The e-commerce giant has also announced discounts on home appliances such as refrigerators, microwave and more.</li><li>Here are some of the <keyword id="6952059" type="General" weightage="20" keywordseo="best-deals-on-home-appliances" source="Orion">best deals on home appliances</keyword> on the Amazon sale.</li></ul> The<a href="https://www.businessinsider.in/tech/news/amazon-great-summer-sale-2023-best-deals-and-offers/articleshow/99964524.cms"> Amazon Great Summer Sale 2023</a> is now live for all users, offering discounts across a wide range of products, including<a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-summer-sale-2023-best-deals-on-tws-and-neckband-earphones/articleshow/99981436.cms"> smartphones</a>,<a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-summer-sale-2023-best-deals-on-smart-tvs/articleshow/99985768.cms"> TVs</a>,<a href="https://www.businessinsider.in/tech/news/best-amazon-summer-sale-deals-on-gaming-laptops-from-asus-msi-hp-and-more/articleshow/99984025.cms"> laptops</a>, home appliances,<a href="https://www.businessinsider.in/tech/news/amazon-summer-sale-deals-and-offers-on-smartwatches-and-smart-bands/articleshow/100005794.cms"> wearables</a>, and more. In addition to discounts offered by Amazon, customers can also avail a 10% instant discount using ICICI Bank and Kotak Bank debit and credit cards. If you have been considering upgrading your home appliances, you can grab them at a discounted price during the Amazon sale. In this post, we look at some of the best <keyword id="15599250" type="General" weightage="20" keywordseo="deals-on-home-appliances" source="Orion">deals on home appliances</keyword> on the <keyword id="13776981" type="General" weightage="100" keywordseo="amazon-great-summer-sale" source="Orion">Amazon Great Summer sale</keyword>. <cmsannotation type="cmsannotation" annotationid="Best deals on home appliances" comment="subhead" text="Best deals on home appliances">Best deals on home appliances</cmsannotation> Samsung 256 L Double Door Refrigerator <cmsannotation type="cmsannotation" annotationid="B0BR3X65X6" comment="amazoncard" text="B0BR3X65X6">B0BR3X65X6</cmsannotation> If you are in the market for a reliable refrigerator for a family of two or three, this refrigerator from Samsung is a great option. It comes with a 256L capacity and features convertible technology. It comes with digital inverter technology that offers a 20-year warranty. The refrigerator is currently available at ₹26,990, down from its original price of ₹38,990. Haier 278 L Convertible Double Door Refrigerator <cmsannotation type="cmsannotation" annotationid="B0B8ZQKLSY" comment="amazoncard" text="B0B8ZQKLSY">B0B8ZQKLSY</cmsannotation> The 278L frost-free double door refrigerator from Haier comes with the company’s twin inverter technology, ensuring that the compressor and fan can run at different speeds based on the heat load. It is a 5-in-1 convertible device and consumes up to 30% less energy in convertible mode. It is currently available for ₹26,990, down from its original price of ₹35,500. LG 28 L Convection Microwave Oven <cmsannotation type="cmsannotation" annotationid="B07MC84GZH" comment="amazoncard" text="B07MC84GZH">B07MC84GZH</cmsannotation> The LG 28L convection microwave oven is currently available at a discounted price. It is suitable for baking, grilling, reheating, defrosting and cooking. It is easy to clean and comes with a stainless-steel cavity. It can be used to make ghee in just 12 minutes and also allows you to make curd and paneer. The microwave is currently available for ₹11,749, down from its original price of ₹16,499. Symphony Jumbo 70 Desert Air Cooler <cmsannotation type="cmsannotation" annotationid="B08R67RGPC" comment="amazoncard" text="B08R67RGPC">B08R67RGPC</cmsannotation> If you are looking to beat the heat without splurging on an air conditioner, the symphony Jumbo 70 Desert Air Cooler is worth considering. It is a desert cooler, suitable for rooms up to 35 square meters in size. The air cooler features cool flow dispenser technology that ensures proper cooling. It runs quietly and consumes less power. The air cooler is currently available for ₹11,760, down from its original price of ₹13,499. Sure from Aquaguard Delight NXT Water Purifier <cmsannotation type="cmsannotation" annotationid="B09TB2YC13" comment="amazoncard" text="B09TB2YC13">B09TB2YC13</cmsannotation> This water purifier from Sure from Aquaguard is a good option that offers RO and UV filtration and comes with a taste adjuster. It is suitable for all types of water, including tanker, borewell, municipal water. The purifier offers a 6 litres capacity and offers 7 stages of purification. It wastes 60% less water compared to traditional water purifiers. It is currently available for ₹7,699, down from its original price of ₹14,000. Lifelong LLMG23 Power Pro Mixer Grinder <cmsannotation type="cmsannotation" annotationid="B09X5C9VLK" comment="amazoncard" text="B09X5C9VLK">B09X5C9VLK</cmsannotation> The Lifelong LLMG23 Power Pro Mixer Grinder is a pocket friendly option if you are looking for a mixer grinder. It is a 500-Watts mixer grinder that comes with three jars – a 1.5 litre liquidising jar, a 0.8 litre dry or wet grinding jar and a 0.35 litre chutney jar. It comes with a 1-year warranty. The mixer grinder is currently available for ₹1,179, down from its original price of ₹3,398. AGARO Regal Handheld Vacuum Cleaner <cmsannotation type="cmsannotation" annotationid="B07SRM58TP" comment="amazoncard" text="B07SRM58TP">B07SRM58TP</cmsannotation> The AGARO Regal Handheld Vacuum Cleaner is a good option if you are looking for a portable vacuum cleaner, which is compact and easy to use. The vacuum cleaner is equipped with an 800 watts motor and comes with an ABS plastic body. It offers a 0.8 litre dust collecting capacity and comes with a 5-metre-long cord to enable you to clean easily. It is currently available for ₹1,599, down from its original price of ₹2,099. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Summer Sale 2023 – best deals on home appliances

Best water purifier to buy under ₹10000

Water filter for homes without electricity in India

<ul><li>The Freedom sale will be live for five days for all users- August 6 and July 10. </li><li>Amazon is offering various discounts, deals and cashback across categories. </li><li>Read on the post below to avail the benefits of the sale.</li></ul> The e-commerce giant Amazon is back again with its <keyword id="11773916" type="General" weightage="20" keywordseo="Great-Freedom-Festival-sale" source="Orion">Great Freedom Festival sale</keyword>. Offering plenty of discounts, EMI options, cashback and exchange offers, this five-day sale can be a great opportunity to purchase. Amazon is offering a discount of up to 70% on kitchen products like water purifiers, microwave ovens, blenders, mixer grinders, induction and more. If you have wishlisted some of your favorite and essential kitchen products, but the prices were holding you back from making a purchase, this <keyword id="2553399" type="General" weightage="20" keywordseo="amazon-sale" source="Orion">Amazon sale</keyword> can be a great time to buy. To help you make your purchase worthwhile, we have curated a list of kitchen products with the best deals and offers. Also, SBI bank debit card and credit card holders will get an additional 10% discount. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Our top picks </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-great-freedom-festival-deals-on-laptops-from-asus-msi-lenovo-dell-and-more/articleshow/93368479.cms">Best deals on laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/article/best-deals-on-gaming-accessories-like-monitors-keyboards-headphones-and-more/articleshow/93059149.cms">Best deals on gaming accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-best-deals-on-high-end-headphones/articleshow/93367376.cms">Best deals on premium headphones</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-sale-best-deals-on-apple-products-iphone-ipad-airpods-pro/articleshow/93369286.cms">Best deals on Apple products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-deals-on-mobile-phones-and-tablets/articleshow/93384542.cms">Best deals on mobiles and tablets</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-sale-best-deals-on-smart-led-tv-television/articleshow/93059258.cms">Best deals on TVs</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a 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href="https://www.businessinsider.in/tech/news/best-amazon-deals-on-large-appliances-ac-tv-fridge-washing-machine-dishwasher/articleshow/93370532.cms">Best deals on home appliances</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-and-offers-on-smartwatches-smart-bands-and-other-wearable-devices/articleshow/93059424.cms">Best deals on smartwatches and smart bands</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/news/best-deals-on-furniture-on-amazon/articleshow/93376508.cms">Best deals on furniture</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/news/best-deals-on-fashion-and-beauty-amazon-sale/articleshow/93375317.cms">Best deals on fashion and beauty products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/check-out-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2022/articleshow/93363340.cms">Best early access deals on smart TVs</a> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <div type="Article" hostid="261" msid="84145227" title="Best RO water purifier for home in India" mstype="2" mssubtype="0"></div> Inalsa Mixer Grinder <a href="https://www.amazon.in/Inalsa-Jazz-Pro-Grinder-Stainless/dp/B08T66JRCY?ref_=Oct_DLandingS_D_b383f668_64&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B08T66JRCY" comment="amazoncard" text="B08T66JRCY">B08T66JRCY</cmsannotation></a> Available at a discount of 71%, you can get this mixer grinder from Inalsa at ₹1,298, which is ₹3,197 less than its original MRP. It comes with three leakproof jars for convenient usage and requires the power of 550-watt. The sturdy build and ABS material make it long-lasting and durable. Lifelong Inferno 2000-Watt Induction Cooktop <a href="https://www.amazon.in/Lifelong-Inferno-LLIC30-Induction-Cooktop/dp/B088K321BQ/r"><cmsannotation type="cmsannotation" annotationid="B088K321BQ" comment="amazoncard" text="B088K321BQ">B088K321BQ</cmsannotation></a> Price dropped to ₹1,099 from ₹4,500. Lifelong is offering a huge discount of 76% on this induction cooktop. Equipped with a 7-preset menu, it ensures convenient and hassle-free cooking. It works on pan sensor technology and is easy to use. With an additional coupon and other offer options, you can save extra on this. Pigeon Amaze Plus Electric Kettle <cmsannotation type="cmsannotation" annotationid="B07WMS7TWB" comment="amazoncard" text="B07WMS7TWB">B07WMS7TWB</cmsannotation> You can get this electric kettle from Pigeon at ₹548, which is ₹647 less than the original MRP. It offers a capacity of 1.5-litre and requires 1500-watt power for operation. Easy to clean and use, this can be a perfect pick. AmazonBasics Induction Cooktop <a href="https://www.amazon.in/AmazonBasics-Induction-Cooktop-1400-Watt/dp/B07YCB2T1V?ref_=Oct_DLandingS_D_ba966aa3_60&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B07YCB2T1V" comment="amazoncard" text="B07YCB2T1V">B07YCB2T1V</cmsannotation></a> Originally priced at ₹3,000, you can now get this induction cooktop from AmazonBasic at a 52% discount and pay ₹1,449 only. It comes with a 6-stage power setting and ensures safety with an automatic thermostat cut-off feature. On this product you can save more with cashback, EMI options, bank offers and partner offers. Morphy Richards Superb Oven Toaster Griller <a href="https://www.amazon.in/dp/B0B4KDTWTF/ref"><cmsannotation type="cmsannotation" annotationid="B0B4KDTWTF" comment="amazoncard" text="B0B4KDTWTF">B0B4KDTWTF</cmsannotation></a> Available at a discount of 51%, you can get this oven roaster griller from Morphy Richards at ₹14,499. Designed with a motorised rotisserie, the product ensures even cooking. The lightweight and easy to clean design makes it a suitable option to buy. You get to save ₹15,196 on this. Wonderchef Nutri-blend Mixer, Grinder &amp; Blender <a href="https://www.amazon.in/Wonderchef-Nutri-Blend-Watts-Juicer-Grinder/dp/B00W56GLOQ?ref_=Oct_DLandingS_D_5152a4b8_61&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B00W56GLOQ" comment="amazoncard" text="B00W56GLOQ">B00W56GLOQ</cmsannotation></a> This sale can be the right time to buy this mixer grinder and blender from Wonderchef. Available at a discount of 48%, you get to pay ₹2,599 only. It features a powerful motor and a sturdy build for efficiency and durability. You can opt for no cost EMI option, bank offers and more for this all-in-one product. Aquaguard Ritz RO+UV Water Purifier <a href="https://www.amazon.in/dp/B09YXKRP17/ref"><cmsannotation type="cmsannotation" annotationid="B09YXKRP17" comment="amazoncard" text="B09YXKRP17">B09YXKRP17</cmsannotation></a> Aquaguard is offering a 30% discount on this water purifier during the sale. It features an 8-stage purification system to ensure safe drinking. The energy-saving mode, easy installation and ample storage capacity make it a great option to consider. Available at a discounted price of ₹18,998, you get to save ₹8,002 on this. Suzec Egg Boiler Electric <a href="https://www.amazon.in/Suzec-Electric-Automatic-0153-Multicolor/dp/B09Q1955PH?ref_=Oct_DLandingS_D_ba966aa3_63&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B09Q1955PH" comment="amazoncard" text="B09Q1955PH">B09Q1955PH</cmsannotation></a> Looking to buy an egg boiler to avoid the hassle of cooking in those tight timings? Suzec has dropped the price of its egg boiler to ₹593 only from ₹1,595. Designed to cook 7 eggs at a time, it is a good option to consider. Also, the auto-off features make it a safe option to use. Prestige PKGSS 1.7L 1500W Electric Kettle <a href="https://www.amazon.in/Prestige-PKGSS-Electric-Kettle-Stainless/dp/B00NW4UWN6"><cmsannotation type="cmsannotation" annotationid="B00NW4UWN6" comment="amazoncard" text="B00NW4UWN6">B00NW4UWN6</cmsannotation></a> If you were waiting for the prices to go down, this sale can be a great opportunity to buy an electric kettle from Prestige. Available at a discount of 47%, you can get this kettle at ₹799 only. The lid-lock system and auto-cut-off feature make it a safe option to use. AO Smith EWS-3 Glass Lined 3-Litre Instant Water Heater <a href="https://www.amazon.in/AO-Smith-EWS-3-3-Litre-Instant/dp/B00M2PD8ZA/ref=lp_29757581031_1_4?smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B00M2PD8ZA" comment="amazoncard" text="B00M2PD8ZA">B00M2PD8ZA</cmsannotation></a> Looking to buy an instant water heater, but were waiting for the prices to drop? Well, you can get this water heater from AO Smith at a discounted price of ₹2,989 which is ₹2,211 less than its MRP. It is designed with multiple safety features and requires 3000-watt to provide hot water. Prestige IRIS Plus 750 watt mixer grinder <a href="https://www.amazon.in/Prestige-IRIS-mixer-grinder-Black/dp/B08CFJBZRK"><cmsannotation type="cmsannotation" annotationid="B08CFJBZRK" comment="amazoncard" text="B08CFJBZRK">B08CFJBZRK</cmsannotation></a> You can get this set of mixer grinders with robust design and powerful performance at ₹2,999 only during the sale. The 750-watt motor ensures effective blending and grinding. AGARO Elegant Hand Mixer <a href="https://www.amazon.in/AGARO-Elegant-Stainless-Interchangeable-Accessories/dp/B0B4DW81LR/ref=lp_29039704031_1_3"><cmsannotation type="cmsannotation" annotationid="B0B4DW81LR" comment="amazoncard" text="B0B4DW81LR">B0B4DW81LR</cmsannotation></a> Available at ₹1,299, Agaro is offering a 42% discount on this hand mixer. It features six-speed options and comes with a pair of dough hooks for effective kneading. The 300-watt motor ensures efficient and effective operation. Eureka Forbes Aquaguard Aura Water Purifier <a href="https://www.amazon.in/gp/product/B08KHPDG3N/ref=s9_acss_bw_cg_kithotw_2a1_w?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-9&amp;pf_rd_r=KJ0Y5PHYTKFPMAZ2MJKP&amp;pf_rd_t=101&amp;pf_rd_p=7d915c78-f536-4991-8f41-81d1296662b1&amp;pf_rd_i=29102632031"><cmsannotation type="cmsannotation" annotationid="B08KHPDG3N" comment="amazoncard" text="B08KHPDG3N">B08KHPDG3N</cmsannotation></a> Drinking pure water is essential, and Eureka Forbes is offering a discount of 36% during the sale. It comes with a 7-litre capacity and features 6 purification stages. Disclaimer: If you buy something using links in our stories, we may earn a commission. This helps support our journalism.

Great Freedom Festival deals on kitchen products—buy induction cooker, microwave oven, mixer grinder, and more at discount

Best electric water purifiers for homes in India

Best water purifier for home in India

<ul><li>The Amazon Great Indian Festival sale is in its final days and will end on October 23, 2022. </li><li>From fashion to tech to home improvement, the sale offers huge discounts and price drops. </li><li>Amazon has partnered with several Banks to offer extra benefits like cashback and instant discounts. </li><li>Read further to avail the best deals on kitchen and home decor products. </li></ul>Diwali is only a few days away, and so is the Amazon Great Indian Festival sale from its end. The sale started on September 22, 2022, is now in its final days. People can get the best deals and discounts on their favorites from different brands during the sale till October 23, 2022. You can browse deals across all categories if you haven’t explored the sale yet. During the sale event, Amazon showcased newly launched products and offered ways to save extra by introducing diamonds as points, giving cashback, exchange offers, coupons, EMI options, and more. The e-commerce giant partnered with Banks like Kotak, ICICI, Citi, and Axis to offer an instant 10% discount of up to ₹10,000 to its credit card and debit card users. Also, users will get cashback of up to ₹100 using the UPI payment method. If you want to buy home and kitchen essentials to amp up the look and upgrade the appliances, we are here to help you. To help you make the most of the sale, we researched and curated a list of the best steal deals. ECOVACS DEEBOT U2 PRO 2-in-1 Robotic Vacuum Cleaner with Mopping <a href="https://www.amazon.in/ECOVACS-Robotic-Cleaner-Mopping-Assistant/dp/B0BGXKRPCB/re"><cmsannotation type="cmsannotation" annotationid="B0BGXKRPCB" comment="amazoncard" text="B0BGXKRPCB">B0BGXKRPCB</cmsannotation></a> Looking to buy a robot vacuum cleaner? Purchasing from Ecovacs Deebot can be a great deal. Available at a discount of 79%, you can get this vacuum robot for ₹12,990 only. Originally priced at ₹61,900, you save ₹48,910 on this. Compatible with Google Assistant and Alexa, the vacuum is easy to use. iBELL Sandwich Maker <a href="https://www.amazon.in/SM1515NEW-Sandwich-Floating-Hinges-1000Watt/dp/B0B5RP43VN/re"><cmsannotation type="cmsannotation" annotationid="B0B5RP43VN" comment="amazoncard" text="B0B5RP43VN">B0B5RP43VN</cmsannotation></a> During the sale, iBell dropped the price for this sandwich maker to ₹1,450 from ₹4,650. The sandwich maker features a comfortable grip handle, adjustable hinges, and a power indicator for easy usage. Inalsa Aero Crisp Air Fryer Oven with 10 Liters Capacity <a href="https://www.amazon.in/Inalsa-Capacity-Stainless-Rotisserie-Function/dp/B094NJPL81/ref"><cmsannotation type="cmsannotation" annotationid="B094NJPL81" comment="amazoncard" text="B094NJPL81">B094NJPL81</cmsannotation></a> Originally priced at ₹21,995, you can get this air fryer from Inalsa at a discounted price of ₹8,490 only during the sale. The 10L capacity lets you comfortably air fry food in a healthy way. The air fryer features ten preset functions, a touch screen, an LED display, and more for easy operation. You can get this air fryer at an EMI starting at ₹406. Prestige Iris 750 Watt Mixer Grinder with 3 Stainless Steel Jar + 1 Juicer Jar. <a href="https://www.amazon.in/dp/B0756K5DYZ/ref="><cmsannotation type="cmsannotation" annotationid="B0756K5DYZ" comment="amazoncard" text="B0756K5DYZ">B0756K5DYZ</cmsannotation></a> Available at a 56% discount, you can get this mixer grinder with a juicer jar at ₹2,799. The grinder features an overload protection switch to offer safety and automatically gets switched off if overheated. Equipped with a 750-watt powerful motor and four blades, it offers effective grinding. Pigeon by Stovekraft Cruise 1800 watt Induction Cooktop <a href="https://www.amazon.in/dp/B01GFTEV5Y/ref"><cmsannotation type="cmsannotation" annotationid="B01GFTEV5Y" comment="amazoncard" text="B01GFTEV5Y">B01GFTEV5Y</cmsannotation></a> This induction cooktop from Pigeon is available at a discounted price of ₹1,499 during the sale. Equipped with an 1800-watt power motor, it provides quick and efficient cooking. It features seven cooking functions to ensure easy and quick cooking. Bajaj Splendora 3L 3KW IWH Instant Water Heater <a href="https://www.amazon.in/Bajaj-Splendora-Instant-Water-Heater/dp/B097R2V1W8/"><cmsannotation type="cmsannotation" annotationid="B097R2V1W8" comment="amazoncard" text="B097R2V1W8">B097R2V1W8</cmsannotation></a> If you are looking to buy a water heater at a reasonable price, this can be a great option. Bajaj has dropped the price of this water heater to ₹2,699 from ₹5,500. The water heater is suitable to withstand 6-bar pressure and features a copper heating element for long-lasting use. AquaSure From Aquaguard Amaze Water Purifier, 7L <a href="https://www.amazon.in/Eureka-Forbes-Amaze-RO-MTDS/dp/B07YC8JHMB/"><cmsannotation type="cmsannotation" annotationid="B07YC8JHMB" comment="amazoncard" text="B07YC8JHMB">B07YC8JHMB</cmsannotation></a> Eureka Forbes is offering a flat 50% off on this water purifier. The purifier offers a multi-stage purification system to deliver pure and clean water. The sleek and compact design makes it a suitable option to complement kitchen decor. You can avail of the no cost EMI option on selected cards for orders above ₹3000. AmazonBasics Cylinder Bagless Vacuum Cleaner <a href="https://www.amazon.in/AmazonBasics-VCS35B15K-C-1-5-Litre-Bagless-Cylinder/dp/B07H3N8RJH/r"><cmsannotation type="cmsannotation" annotationid="B07H3N8RJH" comment="amazoncard" text="B07H3N8RJH">B07H3N8RJH</cmsannotation></a> Available at a 48% discount, you save ₹2,901 and pay ₹3,099 only for this bagless vacuum cleaner from AmazonBasics. It is powered by a 700-watt power motor and has an annual power consumption of 25 kWh. Features like lightweight design, adjustable nozzle, low operation noise and more make it a good option to use. You can get this vacuum cleaner at an EMI starting at ₹148. Status 3D Printed Runner Carpet Rug <a href="https://www.amazon.in/Status-Digital-Printed-Nylon-Runner/dp/B0796RW3TT/re"><cmsannotation type="cmsannotation" annotationid="B0796RW3TT" comment="amazoncard" text="B0796RW3TT">B0796RW3TT</cmsannotation></a> Suitable to be placed anywhere in the home, this carpet rug from Status Contract will uplift the vibe of the area with its multicoloured design. Available at a huge discount of 81%, you can get this for ₹386 only during the sale. Instant water absorption, quick drying and anti-skid material make it a good option to buy at this price. Discount ARA™ Showpiece for Home Decor <a href="https://www.amazon.in/Discount-ARATM-Showpiece-Home-Decor/dp/B09DNZKSSM/ref"><cmsannotation type="cmsannotation" annotationid="B09DNZKSSM" comment="amazoncard" text="B09DNZKSSM">B09DNZKSSM</cmsannotation></a> Aesthetically pleasing, this home decor item from the ARA store is available at a discounted price of ₹475 only. Originally priced at ₹1,999, you get to save ₹1,524. XERGY Solar Fairy String Light Outdoor <a href="https://www.amazon.in/dp/B084ZNM4PM"><cmsannotation type="cmsannotation" annotationid="B084ZNM4PM" comment="amazoncard" text="B084ZNM4PM">B084ZNM4PM</cmsannotation></a> Amp up the look of your home with these lights from Xergy. The store has dropped the price for these lights to ₹499, ₹1000 less than the MRP. Works with solar power energy, these lights are a good environment-friendly and cost-saving option. It features 8 types of lighting modes. Saral Home Microfiber Striped Anti-Skid Set of 2 Bathmats <a href="https://www.amazon.in/Saral-Home-Microfiber-35x50cm-Turquoise/dp/B01LJCDNH4/ref"><cmsannotation type="cmsannotation" annotationid="B01LJCDNH4" comment="amazoncard" text="B01LJCDNH4">B01LJCDNH4</cmsannotation></a> Saral Home is offering a 66% discount on this set of two bathmats. Originally priced at ₹749, you can get this ₹254 during the sale. The anti-skid material, lightweight material, soft design and more make it a good option to use. Spotzero by Milton Prime Spin Mop <a href="https://www.amazon.in/dp/B07D4T4YT2/re"><cmsannotation type="cmsannotation" annotationid="B07D4T4YT2" comment="amazoncard" text="B07D4T4YT2">B07D4T4YT2</cmsannotation></a> Making cleaning easy and less tiring with this spin mop from Spotzero. Offering a discount of 54%, you can get this mop for ₹1,099 only. Easy to move, lift and use, it is suitable for easy and effective cleaning and mopping. TIED RIBBONS Buddha Head Statue Tealight Candle Holder with Tray Set <a href="https://www.amazon.in/TIED-RIBBONS-Buddha-Tlight-T-Light/dp/B01LYOQO70/ref="><cmsannotation type="cmsannotation" annotationid="B01LYOQO70" comment="amazoncard" text="B01LYOQO70">B01LYOQO70</cmsannotation></a> This buddha statue with a tealight candle holder and a tray will give a pleasing vibe. The high-quality material makes it last for a long time and the lightweight design makes it easy to carry and lift. You can get this home decor item at ₹529 only during the sale.

Amazon Great Indian final days: Kitchen and home decor deals and offers

<ul><li>Shares of <keyword id="7726895" type="General" weightage="20" keywordseo="sterling-wilson-solar" source="Orion">Sterling &amp; Wilson Solar</keyword> surged as much as 17% on Monday as <keyword id="6355199" type="General" weightage="20" keywordseo="reliance-industries" source="Orion">Reliance Industries</keyword> bought a 40% stake in the company for ₹2,845 crore triggering an open offer.</li><li>The 150-year-old <keyword id="261354" type="General" weightage="20" keywordseo="shapoorji-pallonji-group" source="Orion">Shapoorji Pallonji Group</keyword> has an overall debt of around ₹20,000 crore and has been selling assets to repay bank loans.</li><li>To pare its debt, reports said the Mistry family may also pledge its 18% stake in Tata Sons, the holding company of Tata Group.</li></ul>Three months ago, Sterling &amp; Wilson Solar was struggling to arrange working capital to run the company after incurring losses in the financial year 2021. Cut to October, it has found a partner in India’s richest man, an order book of <a href="https://www.pv-magazine-australia.com/2021/07/01/sterling-and-wilson-solars-order-book-grew-72-in-fy2021-despite-australian-subcontractors-bankruptcy/">reportedly </a>$1.05 billion (₹ 7,936crore) and a partnership with India’s richest man. The share price of Sterling &amp; Wilson is up 52% in the last six months and the market value of the company has now breached ₹7,370 crore (nearly $1 billion). <div type="image" title="sterling &amp;amp; wilson chart" height="900" width="1200" msid="86952398" hostid="261"></div> The core business was never the problem While the losses at the end of June 2021 amounted to ₹76 crore, it was largely due to cash crunch, uncompleted projects in Australia due to bankruptcy plea filed by the prime subcontractor in one of the projects along with unavailability of labour in lockdown. With over 11 GW of solar turnkey projects executed globally and more than five decades of engineering experience, SWSL provides end-to-end solar engineering, procurement, construction (EPC) solutions with a 3,000-member team and presence across 24 countries. And that’s may be why Sterling and Wilson Solar caught the attention of <keyword id="3820" type="General" weightage="20" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword>, one of the <a href="https://www.businessinsider.in/business/news/elon-musk-leads-the-pack-mukesh-ambani-in-top-10-here-are-the-richest-people-on-the-planet/slidelist/86609457.cms">10 richest people </a>in the world. On October 10, Reliance Industries bought a 40% stake in the SP Group company for ₹2,845 crore ($377 million). <div type="image" title="RIL chart" height="900" width="1200" msid="86952421" hostid="261"></div> Here’s how the company overcame the cash crunch Sterling &amp; Wilson’s promoters, the Shapoorji Pallonji (SP) Group, which has interests ranging from real estate to textiles to biotechnology ⁠— itself is facing a cash crunch and a debt that has ballooned to ₹20,000 crore. The company’s promoters including Cyrus Pallonji Mistry, Shapoorji Pallonji and Co and Khurshed Yazdi Daruvala hold over 69% stake in Sterling and Wilson Solar. They, <a href="https://www.businesstoday.in/magazine/corporate/story/debt-challenge-288681-2021-02-18">reportedly</a>, missed the deadline to repay the remaining ₹1,148 crore to Sterling &amp; Wilson out of the ₹2,644 crore promised at the time of the company's initial public offer (IPO), which hit the market in August 2019. This took the market by surprise and the stock went down 17% in the four months that followed. “Once the loans are repaid, we should be focusing on growth aggressively and increasing shareholder value," Bikesh Ogra, chief executive officer at Sterling &amp; Wilson Solar, had said in February this year. The promoters started to sell some of the other businesses including a stake in Eureka Forbes to global private equity firm Advent International for ₹4,400 crore. Eureka Forbes is known for the Aquaguard brand, a household name in water purification, besides Forbes vacuum cleaners. In April last year, the group sold five solar assets to KKR &amp; Co for ₹1,550 crore. The promoters of the SP Group, the Mistry family, also raised ₹4,500- ₹5,000 crore from credit fund Ares SSG and US hedge fund Farallon Capital in March to meet their immediate liquidity concerns. Promoters (the Mistrys) have also infused funds in group companies from borrowings. To pare some of its debt, the Mistry family wanted to pledge its shares in Tata Sons, <a href="https://timesofindia.indiatimes.com/business/india-business/can-sp-pledge-tata-sons-shares-opinion-differs/articleshow/81715516.cms">but couldn’t do so</a>. The Mistrys own a stake of 18% in Tata Sons, the holding company of Tata Group. <a href="https://www.moneycontrol.com/news/business/tata-mistry-feud-may-return-as-shapoorji-pallonji-plans-rs-6600-crore-debentures-report-7544421.html">Reports </a>say the Mistrys are now planning to sell debentures against shares of Tata Sons and raise ₹6,600 crore. With the cash crunch out of the way, and a partner like Ambani ⁠— with his towering ambitions in <keyword id="34553" type="General" weightage="20" keywordseo="renewable-energy" source="Orion">renewable energy</keyword> ⁠— investors of Sterling and Wilson Solar hope that their fortunes have turned for the better after a long wait. “SWSL is now well-poised to make a valuable contribution, as the world transitions to a low-carbon economy. I believe this partnership is beneficial to all stakeholders and will greatly contribute to making India a leading green energy powerhouse,” said Shapoor Mistry, chairman of Shapoorji Pallonji &amp; Co commenting on the <keyword id="6484187" type="General" weightage="20" keywordseo="ril" source="Orion">RIL</keyword> deal. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/is-urban-company-heading-the-ola-uber-way-with-over-100-beauticians-taking-to-the-street/articleshow/86935701.cms">Is Urban Company heading the Ola, Uber way with over 100 beauticians taking to the street?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/tcs-shares-price-down-despite-a-stronger-dollar-thats-good-for-future-profits/articleshow/86929360.cms">TCS shares plunge more than 6% despite a stronger dollar that’s good for future profits</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/aditya-birla-sun-life-amc-ipo-list-at-2-premium-only/articleshow/86929156.cms">Shares of Aditya Birla Sun Life AMC sees a tepid listing, opens at 2% premium</a>

Cyrus Mistry's Sterling & Wilson was at the right place at the right time for Mukesh Ambani's green energy ambitions

Water purifiers have become an essential appliance in today's life. The purifiers ensure you drink safe and pure water and maintain a healthy lifestyle. The multi filtration stage processes help in removing impurities and ensure you drink clean water. The availability of different sizes and designs make them fit almost every kitchen. They can be used either by mounting on a wall or putting it on a table. To help you drink pure water, we have listed some of the best water purifiers with RO and UV filtration available in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>. <bulletContentEmbed name="B07SQX4GHH" columns="1"><bulletContentHeading name="B07SQX4GHH_head"> <div type="image" title="Mineral Cartridge" msid="84220172" hostid="261"></div></columnHeadThumb>B07SQX4GHH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SQX4GHH_body"><bulletContentRow name="B07SQX4GHH_2710960111331089"><bulletContentRowHeading><bulletContentRowHead col="1">Eureka Forbes AquaSure from Aquaguard Delight (RO+UV+MTDS) 7L water purifier,6 stages of purification (White)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This compactly designed water purifier from Eureka Forbes features RO+UV+MTDS technology which helps in the multi-stage purification process. The 7-litre storage tank provides sufficient space and ensures no water shortage. It allows you to save electricity with its auto switch-off mode when the tank gets full. Also, the mineral cartridge helps in maintaining pH level and the original taste by removing the impurities in the water. To keep a track of the tank status, it comes with a smart LED indicator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SQX4GHH_8262022117353986"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The LED indicator allows you to check the water availability, power mode and purification.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01JLRXIQK" columns="1"><bulletContentHeading name="B01JLRXIQK_head"> <div type="image" title="Sleek Design" msid="84220209" hostid="261"></div></columnHeadThumb>B01JLRXIQK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01JLRXIQK_body"><bulletContentRow name="B01JLRXIQK_3173092207714276"><bulletContentRowHeading><bulletContentRowHead col="1">Livpure Glo RO+UV+Mineraliser+6 Stage Purification+7 Ltr Electric Water Purifier for Home</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Drink safe with this water purifier by Livpure. This RO+UV+mineralizer purifier ensures continuous water supply all the time thanks to its storage capacity of 7 litres. Its six-stage purification process should allow you to drink pure and safe water. It provides you with 12 litres of purified water per hour. Its elegant and sleek design should make it look good in your kitchen.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01JLRXIQK_6896470787131506"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The advanced filtration ensures you drink pure water every time.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08BPLRWNS" columns="1"><bulletContentHeading name="B08BPLRWNS_head"> <div type="image" title="Corrosion-free" msid="84220245" hostid="261"></div></columnHeadThumb>B08BPLRWNS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08BPLRWNS_body"><bulletContentRow name="B08BPLRWNS_9181359447066787"><bulletContentRowHeading><bulletContentRowHead col="1">KENT Supreme 2020 (11111), Wall Mountable, RO + UF + TDS Control + UV in Tank, 8 L Tank, White, 20 LPH Water Purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water purifier from Kent helps you retain essential minerals in water with the TDS controller. To make the water pure and safe, it has a multiple-stage purification process of RO+UF+TDS with UV disinfection in the tank. Its storage capacity of 8-litres should ensure a continuous supply of water. This wall-mounted purifier has an ABS constructed body that makes it corrosion-free and long-lasting. Also, the water level indicator allows you to keep track of the availability of water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08BPLRWNS_3390407215295458"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It can be wall-mounted easily.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08BJN4MP3" columns="1"><bulletContentHeading name="B08BJN4MP3_head"> <div type="image" title="Efficient Purification" msid="84220276" hostid="261"></div></columnHeadThumb>B08BJN4MP3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08BJN4MP3_body"><bulletContentRow name="B08BJN4MP3_7477963910875374"><bulletContentRowHeading><bulletContentRowHead col="1">HUL Pureit Eco Water Saver Mineral RO+UV+MF wall mounted/Counter top Black 10L Water Purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water purifier from HUL Pureit notifies you 15 days before the germ kill kit's expiry date with its advanced alert system. The 10-litre storage tank should make it suitable for large families. Its 7-stage advance purification process with RO+UV+MF ensures 100% safe water by removing viruses, bacteria and other impurities. The eco recovery technology should help you reduce water wastage and provide more efficient purification.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08BJN4MP3_4757531774442837"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The sufficient water storage capacity makes it suitable for large families.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08DP5VCPQ" columns="1"><bulletContentHeading name="B08DP5VCPQ_head"> <div type="image" title="Copper Filter" msid="84220316" hostid="261"></div></columnHeadThumb>B08DP5VCPQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08DP5VCPQ_body"><bulletContentRow name="B08DP5VCPQ_0193001927827107"><bulletContentRowHeading><bulletContentRowHead col="1">AQUA LIBRA WITH DEVICE Water Purifier with Active Copper RO+UV+UF+TDS Water Filter</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water purifier from Aqua Libra features an active copper filter that kills bacteria and helps enhance the digestive system. The multiple stage purification process of UV+UF+RO ensures safe and healthy drinking water. Its UV purification method helps to disinfect water from bacteria effectively. Also, it features reverse osmosis technology that should help in removing contaminants efficiently.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08DP5VCPQ_9023444281274931"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The good quality filters help remove impurities effectively.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07FJNNZCJ" columns="1"><bulletContentHeading name="B07FJNNZCJ_head"> <div type="image" title="Long-lasting" msid="84220394" hostid="261"></div></columnHeadThumb>B07FJNNZCJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FJNNZCJ_body"><bulletContentRow name="B07FJNNZCJ_7053521207971899"><bulletContentRowHeading><bulletContentRowHead col="1">V-Guard Reverse Osmosis Water Purifier - 7L</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water purifier from V-Guard claims to be made for Indian water conditions. The long-lasting filters and 7-stage advanced purification process should allow you to drink safe and pure water. The wide RO membrane ensures better water flow and removes TDS and heavy metals. It features an advanced hollow fiber UF membrane that makes the water crystal clear and removes microbes. It has a storage capacity of 7-litres that should make it suitable for large families.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FJNNZCJ_8509854675122249"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The advanced purification process makes the water safe to drink.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

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