You Searched For "AppNexus" and got 20 results
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2 mins read
IT'S OFFICIAL: AT&T is buying buy digital ad firm AppNexus
"So, we went out and found the strongest player in the space. AppNexus has scale of infrastructure,…
Abby Jackson
4 mins read
This is what happened to the missing AppNexus IPO - it's partly Snapchat's fault
Now the company has more direct relationships with publishers, agencies, and brands, and isn't so r…
Jim Edwards
2 mins read
Ad tech company AppNexus has filed for an IPO
The ad tech company has filed paperwork confidentially for an initial public offering, The Wall Str…
Avery Hartmans
5 mins read
'The industry is looking for alternatives to the duopoly': Here are the potential winners and losers if AT&T buys AppNexus
SteelHouse's Douglas added that part of Facebook and Google's success has been their slick, self-se…
Tanya Dua,Abby Jackson,Lauren…
5 mins read
Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…
Abby Jackson
3 mins read
AppNexus thinks there'll soon be just 3 places you need to go to buy video ads: YouTube, Facebook, and AppNexus
Speaking to Business Insider, AppNexus president Michael Rubenstein said: "YouTube and Facebook hav…
Lara O'Reilly
3 mins read
New York ad tech company AppNexus wants to take out Google - and stop Amazon in its tracks
But New York-based AppNexus believes it still has a shot to take down the titans, and emerge as pow…
Mike Shields
3 mins read
Google and AppNexus: We're not involved with the surprise Adblock Plus plan to sell ads
The platform, thanks to a partnership with an ad tech company called ComboTag, is meant to let publ…
Lara O'Reilly
5 mins read
AppNexus Raises $75 Million
AppNexus, which offers the most powerful, open and customizable advertising technology platform, se…
2 mins read
Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus
"In April, we made a commitment to solve the challenges that have kept mobile from reaching its ful…
Jim Edwards
5 mins read
Industry insiders are buzzing about possible ad-tech acquisitions after AT&T shelled out a reported $1.6 billion for AppNexus
DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…
Lauren Johnson
4 mins read
'We're going to make this go away entirely': AppNexus says it's found a way to stamp out fake web traffic for good
PENRYN, ENGLAND - MAY 09: Engineered Arts RoboThespian robots are pictured at the company's headqua…
Mike Shields
4 mins read
AppNexus Gets A New CFO With IPO Experience
NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solu…
Jim Edwards
3 mins read
Ad tech company AppNexus is restructuring and cutting 150 jobs as its gears up for its IPO
Brian O'Kelley, AppNexus CEO, told Business Insider: "This is a dynamic and quickly evolving indust…
Lara O'Reilly
1 min read
AppNexus CEO, Who Said Mobile Ads Were 'Not Significant' In January, Will Now Go 'All In'
Just three months after declaring the mobile advertising real-time bidding market "not significant"…
Jim Edwards
2 mins read
Shocker: Top Exec Leaves Hot New York Startup AppNexus Just Five Months After Joining
“She is one of the strongest and most respected executives in the digital media universe and we are…
4 mins read
NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round
He said: "The question should be: 'Why wouldn't you use AppNexus' ad tech stack?' We've built the w…
Lara O'Reilly
4 mins read
Adblock Plus and its tech partner are defiant about their move into ad selling - despite Google and AppNexus' withdrawal
He responded: "Google - on our end nothing's changed. We work with countless of different partners …
Lara O'Reilly
5 mins read
AppNexus, Google and Facebook's biggest rival in ad tech, is talking to Goldman Sachs as it considers an IPO
AppNexus has long been a potential IPO target. The company was founded in 2007 and has raised $288 …
Lara O'Reilly
3 mins read
Microsoft is handing off yet more of its advertising sales business to ad tech company AppNexus
"First, it expands our engagement with Microsoft, which is our biggest sell-side customer. Second, …