"So, we went out and found the strongest player in the space. AppNexus has scale of infrastructure,…

Now the company has more direct relationships with publishers, agencies, and brands, and isn't so r…

The ad tech company has filed paperwork confidentially for an initial public offering, The Wall Str…

SteelHouse's Douglas added that part of Facebook and Google's success has been their slick, self-se…

AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…

Speaking to Business Insider, AppNexus president Michael Rubenstein said: "YouTube and Facebook hav…

But New York-based AppNexus believes it still has a shot to take down the titans, and emerge as pow…

The platform, thanks to a partnership with an ad tech company called ComboTag, is meant to let publ…

AppNexus, which offers the most powerful, open and customizable advertising technology platform, se…

"In April, we made a commitment to solve the challenges that have kept mobile from reaching its ful…

DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…

PENRYN, ENGLAND - MAY 09: Engineered Arts RoboThespian robots are pictured at the company's headqua…

Brian O'Kelley, AppNexus CEO, told Business Insider: "This is a dynamic and quickly evolving indust…

NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solu…

Just three months after declaring the mobile advertising real-time bidding market "not significant"…

“She is one of the strongest and most respected executives in the digital media universe and we are…

He said: "The question should be: 'Why wouldn't you use AppNexus' ad tech stack?' We've built the w…

He responded: "Google - on our end nothing's changed. We work with countless of different partners …

AppNexus has long been a potential IPO target. The company was founded in 2007 and has raised $288 …

"First, it expands our engagement with Microsoft, which is our biggest sell-side customer. Second, …