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2 mins read
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem
How kids influencers in the age group of 10-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids inf…
3 mins read
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids inf…
3 mins read
Why brands are still betting big on influencers
Just five years ago, could you possibly imagine that by creating digital engaging content on social…
3 mins read
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
5 mins read
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression was one of the top performing agencies in India last year, it grew at the rate of 90…
4 mins read
Colour them impressed: A startup so good that sharks had to pitch their expertise to founders
Paradyes claims to be India’s first semi-permanent hair colour brand that offers hair colours that …
2 mins read
Finance Ministry to stick to privatisation of already announced CPSEs next fiscal
In the current fiscal, the government had budgeted to collect Rs 65,000 crore from disinvestment…
PTI
6 mins read
OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love
Here is a Valentine's Day campaign that stood out this year
3 mins read
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
Star India's regional offering has been received well by viewers and has increased the viewership b…
4 mins read
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
YouTube in India now reaches over 325 million 18+ unique viewers month on month
3 mins read
I stayed at a Treebo property in Chennai and here's why it is perfect for budget travellers
I can't wait to get back
5 mins read
Know how SBI chief Arundhati Bhattacharya changed India's largest bank for the better
According to her, red tape and a rigid bureaucratic structure made even the simplest of tasks diffi…
1 min read
These top executives quit Flipkart, Snapdeal, Ola with only one aim in mind
Many of them either grew by leaps or bounds or sold off their businesses, raking in money. Experts …
3 mins read
When It Comes To Jackpot, No One Gets The Moolah
As the name suggests,
Jackpot is all about a casino boat (in Goa)
and crazy con artists rushing to …
7 mins read
SIMPLY PUT: Why investing in SME IPOs should not be on top of your adventure to-do list!
This year has seen a surge in SME IPOs, with 146 out of 206 debuting in gains. While they offer ver…
6 mins read
Why investing in SME IPOs should not be on top of your adventure to-do list!
This year has seen a surge in SME IPOs, with 146 out of 206 debuting in gains. While they offer ver…
3 mins read
Job seekers are jumping through more hoops to get hired as power shifts back to employers
Job seekers face more interview rounds, personality tests, and on-site assessment days.
Alexandra Bacon
6 mins read
From Mumbai to Jaipur: Cities that have produced maximum self-made entrepreneurs
In the vibrant tapestry of India's entrepreneurial landscape, certain cities stand out as incubator…