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Tata Group chairman <keyword id="19981455" type="General" weightage="100" keywordseo="Ratan-Tata" source="keywords">Ratan Tata</keyword> breathed his last on Wednesday (October 9) at Breach Candy Hospital in Mumbai. On Monday, the industrialist was admitted to the hospital for age-related issues. As soon as the news of his death broke, people started remembering the philanthropic businessman and social media is full of reactions. From actors to other business leaders, a lot of prominent figures reacted to Ratan Tata's demise. From <keyword id="6354583" type="General" weightage="20" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> and <keyword id="1655" type="General" weightage="20" keywordseo="priyanka-chopra" source="Orion">Priyanka Chopra</keyword> Jonas to Ranveer Singh and <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword>, Bollywood celebs also expressed their sorrow on social media. Let us take a look at some reactions. Superstar Salman Khan expressed his sorrow on X (formerly Twitter), writing, “Deeply saddened by the passing of Mr. Ratan Tata,” capturing the emotional weight of the moment. Ajay Devgn echoed the sentiment, describing Tata as a visionary whose impact transcended business: “The world mourns the loss of a visionary. Ratan Tata’s legacy will forever inspire generations. His contributions to India and beyond are immeasurable. We are deeply grateful. Rest in peace, Sir.” Anushka Sharma, sharing her thoughts on Instagram, lauded Tata for his integrity and grace: “Deeply saddened by the news of Shri Ratan Tataji. He upheld the values of integrity, grace, and dignity through everything he did and was truly an icon and Taj of India. RIP sir, you have touched so many lives.” Priyanka Chopra Jonas reflected on Tata’s kindness and leadership, noting, “Through your kindness, you touched the lives of millions. Your legacy of leadership and generosity will continue to inspire generations. Thank you for your unmatched passion and dedication to everything you did for our country.” Many others in the industry also shared their admiration for Tata. Sanjay Dutt called him a beacon of integrity, saying, “India has lost a true visionary today. He was a beacon of integrity and compassion whose contributions went beyond business, impacting countless lives.” Randeep Hooda hailed Tata as “India’s most valuable man,” saying that his worth was measured by his values rather than wealth. "India’s most valuable man, not necessarily for his vast wealth, but for his values.. largest being Integrity !! Never a show off but always the star ⭐️ The life #RatanTata ji led will always be an inspiration,"Hooda wrote in a post on X. Varun Dhawan, in a heartfelt Instagram post, shared a throwback picture of Tata, simply writing, “RIP sir RATAN TATA,” while Riteish Deshmukh took to X, stating, “Deeply saddened to know that Shri #RatanTata ji is no more. Condolences to the family and loved ones. Rest In Glory Sir.” Ranveer Singh paid tribute by sharing a monochrome photo of Tata with a simple infinity emoji, highlighting the eternal impact Tata will leave on the country. Actor R Madhavan also shared his admiration, writing, “A visionary, a gentleman of the highest order, an inspiration for generations, leaves behind a void that can never be filled.” <keyword id="19959949" type="General" weightage="20" keywordseo="sushmita-sen" source="keywords">Sushmita Sen</keyword> and Karan Johar both paid their respects, while Dharmendra expressed his regret at never having met Tata, calling him a “Humble King” who treated his workers like family. “Sir, you will always be remembered with great love and respect,” he added. Filmmaker Rohit Shetty called Ratan Tata a “real hero,” while music maestro AR Rahman offered a poignant reflection: “Some icons are living textbooks, teaching us about leadership, success, and legacy. Extraordinary yet human and approachable, they inspire and guide us. India has lost a true son and champion. Rest in peace, Ratan ji.” <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword> also expressed his grief, writing, “Never could meet him… but adored, admired and respected everything he said and did for society. Lost a legend. May his soul rest in peace.” Other notable tributes came from stars like SS Rajamouli, Jr NTR, Prithviraj Sukumaran, and Rana Daggubati, who all shared their deep respect for Tata’s leadership and humanitarian work. Rajamouli, in particular, remarked, “Legends are born, and they live forever… Ratan Tata’s legacy is woven into everyday life.” The passing of Ratan Tata has left a profound void, but the legacy he has built in business, philanthropy, and ethics will continue to inspire and guide future generations.

'Humble king who looked after his workers like children': Bollywood reacts to Ratan Tata’s demise

Filmmaker <keyword id="19943427" type="General" weightage="20" keywordseo="Aanand-L-Rai" source="keywords">Aanand L Rai</keyword> has revealed that he had approached superstar <keyword id="19901647" type="General" weightage="100" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> for "<keyword id="20376276" type="General" weightage="20" keywordseo="Zero" source="keywords">Zero</keyword>" when the film was in the scripting stage but they both eventually got busy with other projects and the conversation didn't go further. Rai, known for films such as "<keyword id="20216018" type="General" weightage="20" keywordseo="Raanjhanaa" source="keywords">Raanjhanaa</keyword>" and "<keyword id="20905019" type="General" weightage="20" keywordseo="Tanu-Weds-Manu" source="keywords">Tanu Weds Manu</keyword>", started working on "Tanu Weds Manu Returns" while Salman got busy with another film. Salman's contemporary and superstar <keyword id="19895142" type="General" weightage="20" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> eventually starred in "Zero", which followed the story of a vertically challenged man. "I had met him (Salman), I was working on it (script). At that time I had not finished writing the story. This happened after 'Raanjhanaa'. I had met him just like that and I told him, 'Aisi ek duniya hai (describing the world of 'Zero') ek duniya describe ki thi', and he liked it. "Then I started working on 'Tanu Weds Manu Returns'. The story (of 'Zero') also changed but I couldn't go to him again. The day I have an opportunity, I'll go to him. I really want to work with Salman," the filmmaker told PTI in an interview on the green carpet of the <keyword id="22837524" type="General" weightage="20" keywordseo="IIFA-Awards-2024" source="keywords">IIFA Awards 2024</keyword> here. The director described Salman as a "great actor and sensitive person". "A sensitive person can switch easily between genres. So, it's up to us (filmmakers) now what kind of story I offer him," he said. Salman, however, featured in "Zero" in a cameo in the song "<keyword id="23371737" type="General" weightage="20" keywordseo="Issaqbaazi" source="keywords">Issaqbaazi</keyword>" in which he shook a leg with Shah Rukh, his co-star in films such as "Karan Arjun" and "Hum Tumhare Hain Sanam". The film also featured <keyword id="19909119" type="General" weightage="20" keywordseo="Anushka-Sharma" source="keywords">Anushka Sharma</keyword> and <keyword id="19913262" type="General" weightage="20" keywordseo="Katrina-Kaif" source="keywords">Katrina Kaif</keyword>.

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

Mumbai, Oct 4 (IANS) Ahead of the <keyword id="3859" type="General" weightage="20" keywordseo="cricket-world-cup" source="Orion">cricket World Cup</keyword> 2023, actress <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> exchanged a fun banter with Indian cricketer and husband <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, regarding the tickets of the tournament. The ICC Men’s Cricket <keyword id="22177" type="General" weightage="20" keywordseo="world-cup" source="Orion">World Cup</keyword> 2023 will begin from October 5. The tournament will begin with defending champions England taking on New Zealand at the Narendra Modi Stadium in Ahmedabad. Taking to Instagram stories, Virat shared a post, which read as: “As we approach the World Cup, I would humbly like to let all my friends know to not request me for tickets at all through the tournament. Enjoy from your homes pls." Anushka also took to Instagram stories and shared Virat’s post. The actress added to the message saying: “And let me just add ... please don't request me to help if your messages get unanswered. Thank you for your understanding." Earlier, Anushka, whose pregnancy rumours are swirling around, refused to pose for the photographers adding more fuel to the speculations around her pregnancy. The rumours of her being pregnant with her second child started over the weekend. So far, the actress has not responded to the rumours and has maintained a silence. Anushka, who started her Bollywood career with the Aditya Chopra directorial ‘Rab Ne Bana Di Jodi’ opposite Bollywood superstar Shah Rukh Khan, married Virat in December 2017. The couple welcomed their first child, their daughter Vamika on January 11, 2021. Meanwhile, on the work front, the actress will be soon seen essaying the role of former Indian cricketer Jhulan Goswami, who is known as one of the fastest (female) bowlers of all times and is considered as one of the greatest bowlers (female) to ever play the sport. The film marks the return of Anushka to the screen after a hiatus of five years.

Don't ask us to help with World Cup tickets say Virat and Anushka

<ul><li><keyword id="710" type="General" weightage="50" keywordseo="sonam-kapoor" source="Orion">Sonam Kapoor</keyword> signs two tentpole projects with Yash Raj Films (YRF) to chart her return to Bollywood. </li><li>YRF makes an exception of signing on an actor the studio has not launched itself. </li><li>YRF Talent will exclusively design and curate Sonam Kapoor’s brand strategy globally.</li></ul>Studios across the world tend to distribute their financial risks across their slate of films. Aditya Chopra-run Yash Raj Films (YRF) is no different. Taking a break from tradition, YRF Talent has, for the first time, signed on Sonam Kapoor, an actor whom they did not launch. Kapoor’s return to films after becoming a mother will begin with two tentpole projects, details of which are currently under wraps. Kapoor became a mother in August 2022 and is now ready to chart her return to tinsel town. Typically a tentpole is a studio definition of a film project that entails very low financial risk compared to other films from the studio’s slate. Tentpole projects are more inclusive and typically are culturally more relatable. These films are also designed to appeal to consumers across genders and age groups. Given that Kapoor’s appeal is not just as an actor but also as a fashion icon, YRF will look at projects that can easily link all these aspects of her personality. As a studio, <keyword id="12077027" type="General" weightage="50" keywordseo="yashraj-films" source="Orion">Yashraj Films</keyword> is identified for the mega blockbusters that it churns out almost every year. Some of the biggest blockbusters from YRF include Pathaan, Sultan, <keyword id="3561865" type="General" weightage="50" keywordseo="tiger-zinda-hai" source="Orion">Tiger Zinda Hai</keyword> and the Dhoom franchise. Pathaan was among the highest- grossing films of 2023 with collections of over ₹1,000 crore. Prithwish Ganguly, vice president - talent and communications strategy at YRF, confirms this development saying, “It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. Sonam is a unique and a very exciting brand. We are delighted to on-board her as an artist that we will manage exclusively and curate her brand strategy globally.” YRF is known to launch its own talent, which is why the signing of Kapoor is a departure from its strategy of building homegrown talent. Kapoor is the first actress YRF has signed, whom the studio did not launch. YRF has launched actors like Ranveer Singh and <keyword id="6357860" type="General" weightage="50" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword>. With this deal, Bollywood star Kapoor will be exclusively managed by the boutique agency YRF Talent. Having historically managed incredible actors like <keyword id="14519" type="General" weightage="50" keywordseo="rani-mukerji" source="Orion">Rani Mukerji</keyword>, Anushka Sharma, Ranveer Singh, <keyword id="6354535" type="General" weightage="50" keywordseo="ayushmann-khurrana" source="Orion">Ayushmann Khurrana</keyword>, <keyword id="2069863" type="General" weightage="50" keywordseo="bhumi-pednekar" source="Orion">Bhumi Pednekar</keyword> among others, the YRF Talent will now focus on shaping ‘Brand Sonam Kapoor’ locally and globally. YRF Talent will work closely with Kapoor to craft a distinct brand identity, which stands for all things cool — from the choice of her films, to her natural synergy with the biggest global fashion and luxury brands, to her life choices as an independent-minded working mother. Kapoor has always been supportive of women in the workplace, making her a champion of women and their rights.

Sonam Kapoor plans to return to Bollywood with two films after signing up with YRF Talent

The <keyword id="48485" type="General" weightage="50" keywordseo="bombay-high-court" source="Orion">Bombay High Court</keyword> on Thursday refused relief to actor <keyword id="6357860" type="General" weightage="100" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and disposed of her petitions challenging orders passed by the state Sales Tax department demanding tax for assessment years between 2012 to 2016 under the <keyword id="16042124" type="General" weightage="50" keywordseo="maharashtra-value-added-tax-act" source="Orion">Maharashtra Value Added Tax Act</keyword>. A division bench of <keyword id="9774337" type="General" weightage="50" keywordseo="justices-nitin-jamdar" source="Orion">Justices Nitin Jamdar</keyword> and <keyword id="9265938" type="General" weightage="50" keywordseo="abhay-ahuja" source="Orion">Abhay Ahuja</keyword> said the actor had the alternate remedy of filing appeal against the orders under provisions of <keyword id="601688" type="General" weightage="50" keywordseo="maharashtra-value-added-tax" source="Orion">Maharashtra Value Added Tax</keyword> (MVAT) Act. <keyword id="445" type="General" weightage="90" keywordseo="sharma" source="Orion">Sharma</keyword> had filed four petitions challenging four orders passed by the Sales Tax department levying tax for assessment years 2012-13, 2013-14, 2014-15 and 2015-16 under the Act. "Why should we entertain the petitions when the petitioner (Sharma) has a full fledged remedy of appeal available under the Act? Statutory provision is available," the bench said. The court, while disposing of Sharma's petitions, directed her to file appeal before the Deputy Commissioner of Sales Tax (Appeals) within a period of four weeks. Under the Act, when a person files appeal, he or she will have to deposit 10 per cent of the tax amount levied by the department. As per the Sales Tax department, Sharma was the "first owner of copyrights" on her performances at awards functions or stage shows, and, therefore, liable to pay sales tax when she received income from them. As she "transferred" this <keyword id="15456337" type="TOPIC" weightage="60" keywordseo="Copyright" source="TOPIC" sourcekeytype="business,investopedia" meta.keywordsubtype="null" meta.msid="92982198" meta.seopath="c/copyright" meta.entityname="Copyright" meta.hostid="153" meta.entityid="copyright">copyright</keyword> to the producers of such events for a fee, it was akin to a sale, the Sales Tax department contended. Sharma's contention is an actor who performs in a film, advertisement or a stage/TV show cannot be called a creator or producer, and, hence, she or he does not own a copyright on the same. The court said all the issues raised by Sharma in her petitions can be decided by the appellate authority. "The authority will go into all the issues and conduct a detailed inquiry. If we sit to decide this, then every <keyword id="16987535" type="General" weightage="20" keywordseo="mvat-act" source="Orion">MVAT Act</keyword> matter will come here," the court said. The department had sought for the petitions to be dismissed and cost be imposed on Sharma as she had an alternate remedy available under the MVAT Act. According to Sharma's petitions, during the concerned period she performed in films and at award ceremonies as part of a tri-party agreement with her agent <keyword id="15841112" type="General" weightage="50" keywordseo="yashraj-films-pvt-ltd" source="Orion">Yashraj Films Pvt Ltd</keyword> and producers/event organisers. The assessing officer levied sales tax not on film consideration but on product endorsements and anchoring at award functions, holding that Sharma had transferred her performer's rights, her petitions said. For Assessment Year 2012-13, the sales tax demand, inclusive of interest, was Rs 1.2 crore on Rs 12.3 crore consideration and for 2013-14, it was Rs 1.6 crore on a consideration of Rs 17 crore. The sales tax department passed the orders between 2021 and 2022. Sharma is known for her roles in films like "PK", "Rab Ne Bana Di Jodi", "Sultan" and "Zero", among others. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/spicejet-cmd-ajay-singh-takes-over-as-the-president-of-industry-body-assocham/articleshow/99115277.cms">SpiceJet CMD Ajay Singh takes over as the president of industry body Assocham</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/sebi-directs-top-100-listed-firms-to-clarify-market-rumours-from-oct-1/articleshow/99115234.cms">SEBI directs top 100 listed firms to clarify market rumours from Oct 1</a>

Anushka Sharma gets no relief from Bombay HC on pleas against sales tax demand

The wait is finally over! This year <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> will witness the silver screen comeback of several stars. From superstar <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> to <keyword id="15760" type="General" weightage="100" keywordseo="fardeen-khan" source="Orion">Fardeen Khan</keyword>, a slew of actors are gearing up to return to woo you all with their acting after a long break. Let's look at the actors whose comebacks you should not miss in 2023. 1. Shah Rukh Khan Superstar Shah Rukh Khan, who was last seen in 'Zero' in 2018, is all set to return to silver screen after four year with '<keyword id="12756474" type="General" weightage="80" keywordseo="pathaan" source="Orion">Pathaan</keyword>'. Helmed by Siddharth Anand, the film will see SRK in an action-packed avatar alongside Deepika Padukone and John Abraham. The film will be out in theatres on January 25. Apart from 'Pathaan', he also has two other big releases -- 'Jawan' and 'Dunki'. 2. Fardeen Khan After almost 11 years, actor Fardeen Khan will put a full stop to his hiatus from the silver screen with 'Visfot', which is the Hindi remake of the Venezuelan film Rock Paper Scissors (2012), which was the Venezuelan entry for Best Foreign Language Film at 85th Academy Awards. It is being directed by Kookie Gulati and also stars Riteish Deshmukh. Fardeen was last seen in the 2010 film Dulha Mil Gaya, in which he co-starred with Sushmita Sen. 3. <keyword id="6357860" type="General" weightage="80" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> It's a special year for Bollywood diva Anushka Sharma's fans as the actress will make a powerful comeback to films after 4 years. Anushka, who was last seen in Zero, will be seen headling Netflix project 'Chakda Xpress'.'Chakda Xpress' is a sports biopic based on the life of former Indian cricketer Jhulan Goswami. The film also marks Anushka's comeback to films after giving birth to Vamika. 4. <keyword id="2064" type="General" weightage="80" keywordseo="helen" source="Orion">Helen</keyword> Veteran actor Helen has been away from the silver screen ever since she was spotted in Madhur Bhandarkar's Heroine. 2023 is going to be different as you all can see her making her comeback with Abinay Deo's 'Brown', which stars Karisma Kapoor in the lead role. The series is based on Abheek Barua's book called City of Death.

Bollywood actors SRK, Fardeen Khan, Anushka Sharma and Helen to make a comeback to silver screen in 2023 after hiatus

<ul><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> is going to launch 5 Hindi series in 2020. </li><li>Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba.</li><li>The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. </li></ul> Netflix is all set to battle the wide roster of options available in Indian market by rolling out five new series in the coming year — and that includes <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>’s horror series ‘Betaal’ and <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword>’s Mai. Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba. This comes after it tasted success of some of its Indian content both in the country as well as abroad. The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. “The content is authentically Indian. The setting is rural India. The stories and characters are local. The more authentically local the show is, the better it travels,” Ted Sarandos chief content officer of Netflix told Business Insider India on June 18. All for the eyeballs Netflix had about 5% market reach in India, across platforms-- both web and mobile-- according to data from Comscore verified by Business Insider. This is largely because Netflix is the most expensive among all streaming platforms in India. The American video streaming platform has been trying to keep itself “premium” in India and hence the all it’s plans are priced more than twice of what other OTT platforms charge. The basic Netflix plan starts at ₹500 a month, whereas, <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword>’s premium membership starts at ₹299 a month. Amazon’s prime membership starts from ₹129 a month — and it has a lot more to offer than just its video streaming platform. Giving in, reluctantly Netflix is eyeing to capture a bigger pie of the Indian OTT market by rolling out domestic contest. Separately, it is also reportedly testing a mobile-only plan that is estimated to be price from ₹250 onwards — half the price of it’s basic plan in India. But with the announcement of 5 new shows, Netflix seems to be hoping that content will win viewers over than just the pricing. Stars in the net Mai is a story of a 47-year-old woman who leads a double life of a don. “This is my second collaboration with Netflix after Bulbul and we are again looking to disrupt the kind of content audiences are consuming,’ said Anushka Sharma. Further it is going to launch Betaal — a story of horror incidents that occurs when a British official unleashes a zombie. Also, following the Amazon’s footsteps, Netflix is also going to roll out Bombay Begum (much similar to Prime’s Four more shots) which is going to tell the story of five urban women. Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. Netflix’s successful shows Huma Qureshi’s Leila — released on June 14 — made headlines for being one of the few dystopian dramas in India. Further, India’s most favourite Netflix series — Sacred Games— is also said to be a big hit in India and abroad. Sacred Games brought the dark underbelly of Mumbai’s underworld. Infact, a media reported pointed that 2 out 3 people watching Sacred Games were based out of India. Netflix show Mighty Bheem, based on popular Indian show <keyword id="736069" type="COMPANY" weightage="20" keywordseo="Chhota-Bheem">Chhota Bheem</keyword> too garnered viewers internationally. Infact, the series’ 21 short Youtube videos have grossed 22 million viewers. And its ‘local’ flavour is the reason for its success.

Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices

<ul><li><keyword id="119472" type="ENTERTAINMENT" weightage="20" keywordseo="Lux">Lux</keyword>'s latest campaign is conceptualised by <keyword id="8761090" type="LOCATION" weightage="20" keywordseo="wunderman-thompson-south-asia">Wunderman Thompson South Asia</keyword>. </li><li>The film is a sneak peek into the lives of Virat and Anushka.</li></ul>Lux, the leading soap brand from the house of <keyword id="45009" type="CITY" weightage="20" keywordseo="Unilever">Unilever</keyword>, has roped in <keyword id="11786992" type="UNKNOWN" weightage="20" keywordseo="power-couple-Anushka-Sharma-and-Virat-Kohli">power couple Anushka Sharma and Virat Kohli</keyword> for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on. Chief Creative Officer, Contract India, Sagar Mahabaleshwarkar, said, “The idea here was to bring the magic back to the brand by giving a sneak into celebrities lives. The constant effort is to make the story real to the celeb’s life and bring out the chemistry between a man and a woman. The story is simple where the man is mesmerised by her glow which is possible because of Lux soap.” Severine Vauleon, Global Vice President, Lux, said, “The challenge given to the team was to relaunch Lux and communicate the benefit of moonlit glow by giving the brand a fresh perspective which is modern and culturally relevant. Whilst there was a brand story to be told, we wanted to narrate it in an engaging manner. And to do so for audiences across regions, nothing better than leveraging popular culture with multiple language songs which depict ‘moonlit glow’ that’s compared a woman's beauty to the moon.” Kishore Tadepalli, Managing Partner and Sr Vice President, Wunderman Thompson, Mumbai, added, “This film is part of the campaign conceptualized by Wunderman Thompson South Asia, where the agency explored the thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, that brought alive the brand’s proposition of comparing a woman's beauty to the moon, an oft used metaphor in Indian cinema.” Credits: Team Wunderman Thompson Managing Partner and Sr VP – Kishore Tadepalli VP &amp; CSD – Roneeta Ghosh AVP &amp; CSD – Aditi Shivdasani CCO – Sagar Mahabaleshwarkar VP &amp; Sr Creative Director – Anupam Basu Sr Creative Director – Vijay Solanki Sr Consultant (Art) – Manan Mistry Agency Producer - Firdaus Bohari CSO – Rohit Srivastava NPD – Shaziya Khan Team Unilever- Lux Global Brand Vice President- Severine Vauleon Global Brand Director- Ankush Wadehra Brand Manager - Neha Chawla Brand Manager - Garima Garg Assistant Brand Manager - Angad Saxena PRODUCTION TEAM Director(s) / DOP(s): Brendo &amp; Gonfiantini GG C/O GREAT GUNS (UK) *Executive Producer: Manoj Shroff Equinoxfilm (Mumbai) Producer: Mathew Alden GREAT GUNS (UK) Producer: Kate Phillips (UK) Production Manager: Marian Mikhail Red GREAT GUNS(UK)

Lux's latest campaign features power couple Anushka Sharma and Virat Kohli

Pankaj Tripathi, Anushka Sharma, Deepika Padukone & other celebrities who have recently invested in businesses

<ul><li>In the last few years, <keyword id="3679921" type="General" weightage="20" keywordseo="prega-news" source="Orion">Prega News</keyword> has associated with a lot of known faces like <keyword id="1377418" type="General" weightage="20" keywordseo="kareena-kapoor-khan" source="Orion">Kareena Kapoor Khan</keyword>, <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and more recently Kajal Aggarwal, to build its visibility. </li><li>Now, it is trying to go deeper into the country and is partnering with regional influencers to engage with its audiences. It is also making a conscious effort to talk about sensitive issues around pregnancy to raise awareness and sensitize people.</li><li>We speak to <keyword id="6072225" type="General" weightage="20" keywordseo="joy-chatterjee" source="Orion">Joy Chatterjee</keyword>, General Manager, Sales &amp; Marketing, <keyword id="146847" type="General" weightage="20" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> to understand the brand's roadmap ahead.</li></ul>Prega News from Mankind Pharma is today one of the most recognized pregnancy-related brands. Its rapid detection kit currently holds 80% market share. In order to further expand its reach in the country, the brand has been engaging in a lot of ATL and BTL activities while also regularly coming up with communications that talk about different pregnancy-related issues. Its campaign, #SheIsCompleteInHerself for this year’s International Women's Day spoke about infertility in women with an aim of sensitizing people towards the issue. Over the past few years, the brand has also taken on popular faces like Kareena Kapoor Khan, Anushka Sharma and more recently Kajal Aggarwal, to reach out to their audiences while also focussing on specific markets. The aim is now not only to go deeper into the country but also start conversations around important issues related to pregnancy. We recently spoke to Joy Chatterjee, General Manager, Sales &amp; Marketing, Mankind Pharma who told us their strategy to grow the brand so far, its marketing game plan and how it aims to expand its presence in different markets by going deeper into the country and by starting conversations around sensitive topics around pregnancy to sensitize and educate people. Excerpts: Q) What has helped Prega News capture the maximum market share in the category? Prega News is a <a name="_GoBack"></a>rapid detection kit that gives accurate results in 5 minutes and at the same time is convenient to use. The best part of the product is that a women can test urine samples anytime of the day. These factors are the foundational core of the product. Over the years, we have built the credibility of the product brand regarding its accuracy and convenience. This has benefited us, and whenever expecting mothers buy Prega News, they do it because there is an assurance that it will give truthful results. With this approach, we focused extensively on ATL and BTL activities. In the beginning, our objective was to spread awareness among the target audience, and focus on the distribution and supply chain so people easily get the product. Also, we hold the market share by 80%. The only way left for a brand to grow is by expanding the market itself and, thus, getting more and more women to use the product confidently. Q) The current penetration of the category is 17% which Prega News aims increase in the next five years. What will be your strategy to make this target a reality? We are building awareness in rural areas, focusing on social messaging with the intent of bringing positive change in society. We have launched several campaigns on different issues that need to change. We drive a strong presence in the urban market. It has become a go-to product amongst the target audience. As the expansion of the product is one of our main priorities, we are focusing on regional markets. Earlier, we faced issues in connecting with people and were thinking of the best way of reaching rural women. We realized that the influence of regional channels is growing tremendously and now run different media plans and brand ambassadors for different regions. We have got a lot of success with regional channels. The consumers relate well with them which leads to better engagement for us. Q) What are a few milestones for Prega News in the last few years? What has given you an edge over the competition? Through our campaigns, we have spoken on issues surrounding soon-to-be mothers – workplace bias towards pregnant women or new moms, physical issues faced by expectant mothers, gender discrimination, and many more. Last year, we completed 10 years in the Indian market and launched a digital campaign, #PregaMoment. The product has been growing in healthy double digits annually. We witnessed a steep spike of over 20% in its demand during the COVID lockdown. It’s the trust factor that gives us the edge over others. Q) How has your marketing strategy helped you stand out? What role did popular faces like Kareena Kapoor and Anushka Sharma play in building brand Prega News? In the preliminary days, we used to release ads in newspapers and magazines to target women because that time pregnancy detection card was not available very easily. We launched this product in the OTC category to make it easily available. Our advertising journey started in 2010 with our first brand ambassador, <keyword id="18591" type="General" weightage="20" keywordseo="neha-marda" source="Orion">Neha Marda</keyword>. The message targeted at married women was simple – that it will take just 5 minutes to clear all doubts about their missed periods with the Prega News detection card. There are two parts to the Prega News advertising journey – the first being functional, which educates people about the tangible benefits of the product. In the beginning, this was done using semi-celebrity moms and later with big celebrity mothers and now we are focusing on regional actors and mom influencers. We have adopted a ‘Social Good’ content strategy as the second pillar of our communication, where we have highlighted many issues in our different campaigns. Our associations with endorsers like Neha Marda, <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword>, <keyword id="1834697" type="General" weightage="20" keywordseo="srabanti-chatterjee" source="Orion">Srabanti Chatterjee</keyword>, Kareena Kapoor Khan, Kajal Aggarwal and Anushka Sharma over the years have helped us reach different markets across the country. Q) How are you going deeper into the country? What are your expansion plans? Our expansion strategy is to reach every market in the country. We have realised that if we need to make women aware of pregnancy detection cards, we will need to associate with local people, NGO’s, Asha workers and others where we can talk to women about different things surrounding a pregnancy. To fulfil the same, we’re focusing on our distribution channels. The markets are further segmented as per the supply channels ranging from drugstores, pharmacies, online retail, supermarkets/hypermarkets, and Fertility and Gynaecology Clinics. In the last year, we have received a great response from the West Bengal market. Our focus is now on strengthening our reach in different states like Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan, amongst others. We will extensively focus on rural areas like Mirzapur, Unnao and Kannauj, to name a few. Q) Are most of your consumers in larger cities or do you see a demand in Tier II &amp; Tier III cities too? Brand awareness is pretty high among urban populations. However, we are witnessing a positive trend in Tier II and Tier III cities too. People are becoming aware of the product and have started considering buying the pregnancy detection card but there is still some hesitancy around using the product among some people. We’re building awareness through many initiatives, so more and more women open up to using the product. Q) Looking ahead, what will your marketing strategy look like? We are quite prominent on TV, Digital, and OOH. We focus on a 360 degree marketing channel. From a reach perspective- there is no active brand on TV and our SOV is almost 95%. Television has helped us in reaching the masses. We are doing branded content, and focusing on digital mediums as well, be it by roping in mom influencers or creating a dialogue among the TG. Regional campaigns have been our strength and have helped us establish a connection with consumers by interacting with them in their language. In 2019, we ventured into the southern market and roped in celebrities like Kareena Kapoor and <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword> simultaneously to capture both the northern and southern markets. Also, this year we have roped in Kajal Agarwal as the face of the South market. In the future too, we will keep this momentum going. There are new campaigns in the pipeline, which will go live at the right time. Q) Apart from TVCs, how have you been educating/sensitizing people about the complications around pregnancy, or infertility (since this was a topic you touched on in your last campaign)? Yes, we want to sensitize people on the pregnancy-related issues. In India, there is a stereotypical mindset when it comes to adopting a child or opting for IVF or surrogacy. There is a need to create a dialogue on breaking stereotypes around infertility issues, as this is a common issue prevalent among couples nowadays. Around 10-15% of all married couples face a problem in conceiving a child today. With changing times, we need to become more progressive and inclusive, to be able to bring about a positive cultural change. Hence, this is the first step towards the change. Going further, we also have plans to rope in gynaecologists who can impart knowledge on the importance of family-planning, the use of contraceptives and pregnancy detection cards and the importance of health and nutrition during pregnancy. Our objective is to initiate a healthy conversation around important issues in society.

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

<ul><li>Home pregnancy test kit brand <keyword id="3679921" type="PERSON" weightage="20" keywordseo="prega-news">Prega News</keyword> that recently roped in <keyword id="6357860" type="UNKNOWN" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador, has launched its first TVC with the actor. </li><li>The brand had also tied up with Kareena Kapoor Khan during her pregnancy.</li></ul>Prega News has launched its latest TVC and like many of their campaigns before, it features a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the announcement of the pregnancy. <div type="Youtube" id="cQSOZ-j8vvU" title="Anushka Sharma shares her #PregaNewsMeansGoodNews Moment | Hindi" thumbUrl="https://i.ytimg.com/vi/cQSOZ-j8vvU/mqdefault.jpg"></div>Prega News has always been at the forefront of roping in celebrities soon after their pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan who featured in many of their <a href="https://www.youtube.com/watch?v=W8D8PobvzHo">videos</a>. Previous to that, Prega News had onboarded Shilpa Shetty, who also featured in their <a href="https://www.youtube.com/watch?v=fanYoZ1ctE4">TVC</a>. For their social messaging campaign <a href="https://www.youtube.com/watch?v=VBo40A99dYg">#ImWithYellow</a> they also roped in Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. This TVC comes after their social-message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moment couples find out about the good news. In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers - “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same. Talking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.” The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.

Prega News launches a TVC featuring brand ambassador Anushka Sharma

<ul><li>Home pregnancy test kit brand Prega News has roped in <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador.</li><li>The brand had also tied up with <keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> during her pregnancy.</li><li>The new campaign has been conceptualized by <keyword id="4236017" type="COMPANY" weightage="20" keywordseo="ADK-Fortune">ADK Fortune</keyword>.</li></ul>Prega News has roped in actor Anushka Sharma as its brand ambassador. The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> has endorsed the brand for their new campaign. Prega News is the No. 1 brand (As per IQVIA, Sep’ 2020) in home pregnancy test kit and holds over 80% of the market share. Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child. Commenting on the campaign, <keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword>, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.” Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Prega News ropes in Anushka Sharma as its brand ambassador

<ul><li>Pampers’ latest reminds the audience that it takes two to raise a child. </li><li>Conceptualised by <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword>, Pampers’ ad gets Indian dads to coach new dad <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>. </li></ul>Indian cricket team captain Virat Kohli and his wife <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> were blessed with a baby girl on January 11, 2021. To help the new dad navigate the challenges that might come in his way now, Pampers has launched a hilarious advertisement. The ad features a few Indian dads talking about how raising a child is the biggest challenge amongst all and coach Virat Kohli on how to hold a baby right, how to bathe a baby, how to put the baby to sleep, how to change his baby’s diapers, etc., through cricket analogies. Conceptualised by Leo Burnett, the ad aims to remind the audience that it takes two to raise a baby. “Dear Virat, you’ve been there for the country so many times and it's time we’re there for you. We at Pampers believe that<a href="https://www.youtube.com/hashtag/ittakes2"> #ItTakes2</a> to raise a baby and here’s some fun advice from dads across the country. Because every dad needs a little help in the beginning - even the greatest of the greats!” read the ad’s YouTube caption. <div type="Youtube" id="SnqPRgN5fNI" title="Pampers: Dads for Virat" thumbUrl="https://i.ytimg.com/vi/SnqPRgN5fNI/mqdefault.jpg"></div> #ItTakes2 is Pampers’ on-going campaign that reminds the audience that the involvement of both the mother and the father in baby chores and spending quality time with the baby is essential for the <a href="https://brandequity.economictimes.indiatimes.com/tag/cognitive">cognitive</a>, <a href="https://brandequity.economictimes.indiatimes.com/tag/social">social</a> as well as emotional well- being of the baby. <div type="Youtube" id="8EMa4tT4ARA" title="Pampers ‘It takes 2’ - India" thumbUrl="https://i.ytimg.com/vi/8EMa4tT4ARA/mqdefault.jpg"></div>

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