Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>The radio industry has been grappling with decreasing ad spends on the medium.</li><li>In wake of the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak, <keyword id="8947255" type="COMPANY" weightage="20" keywordseo="the-association-of-radio-operators">the Association of Radio Operators</keyword> for India has written to the government seeking a bailout package.</li></ul> The Association of Radio Operators for India (AROI) has written a letter to the government seeking a bailout package, in view of the impact of the Coronavirus outbreak on the industry. In the letter, the industry body has requested the government to consider the concession requests it had made in December 2019. Considering a lot of brands are cutting back on spending on media, the industry body is expecting the radio industry, that is already grappling with decreasing ad spends, to be further impacted. And to seek a government intervention, AROI President <keyword id="1637280" type="PERSON" weightage="20" keywordseo="Anurradha-Prasad">Anurradha Prasad</keyword> has written this letter to Union minister of information and broadcasting <keyword id="119642" type="PERSON" weightage="20" keywordseo="Prakash-Javadekar">Prakash Javadekar</keyword> on March 16. As of now, the industry body has asked for a three-pronged bailout package. Speaking about the request <keyword id="2688166" type="PERSON" weightage="20" keywordseo="Nisha-Narayanan">Nisha Narayanan</keyword>, Director &amp; COO, RED FM and Magic FM said, “The industry has collectively asked for a three-pronged bailout package till the economy stabilizes. This included a one-year moratorium on all licence fees and charges by the government and <keyword id="139640" type="PERSON" weightage="20" keywordseo="Prasar-Bharti">Prasar Bharti</keyword>, and restoration of government advertising on radio, besides clearing the long-pending payments from the Directorate of Advertising and Visual Publicity. We hope that the government helps restore normalcy in this sector in these desperate times.” Emphasizing on the criticality of the request from AROI to the government at this juncture, Abraham Thomas, CEO, Big FM said, "The FM Radio business was already reeling under the effects of the cut in Ad spends by advertisers including Government with most players expected to degrow by -20% this fiscal. Covid19 crises has put additional pressure on us to invest behind uninterrupted business continuity services. Ad spends on the other end has completely dried up. Radio is a fixed cost business and directly/indirectly employs close to 20,000 employees. The impact of all this is going to be huge." For the past few years, advertising on radio has seen a decrease. Even advertising from government that used to account for 10% of the industry’s revenue, has cut down on its spend on the medium. That, coupled with the Coronavirus crisis, has further hit radio ad spends. The aim of this bailout package is to bring about some relief for a lot of stations that are planning steps for cutting cost, including cutting down on staff. The primary asks of the AROI from the government, points out Thomas, are as follows: <ul><li>Increased Spending: Government which used to account for almost 15% of the Radio Business, has decreased spends by over 70% in the last year alone. Spends at this time will help rally the citizens together and keep the communication live, local and credible.</li><li>Clearing Overdue Outstanding payments: Over 6 months of Govt. outstanding payments are due and clearing the payments now will be a big relief for the industry.</li><li>Defray Costs: A waiver on License fees, Prasar Bharti rentals, reduction in GST rate and moratorium on payment of GST, on Loan &amp; interest pay-outs are some of the requests made by the AROI to the government.</li></ul>

Association of Radio Operators for India writes to the government for a bailout package

<ul><li>While technology has enabled a lot of work from the newsroom to be carried out remotely, there still are few people who need to work out of studios or venture out to report.</li><li>All media organizations are taking utmost care to keep the buildings sanitized, informing employees constantly about precautions and coming up with ways to ensure more people can work remotely.</li><li>In such a scenario, technology has become an enabler and is helping in ensuring there is minimal impact on the continuity of business.</li></ul> As more and more cases of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> are being detected across the country, most organizations are making a move towards a work from home arrangement, asking employees to work remotely. However, when it comes to journalism, it is difficult to stay away from the action. According to a CNN report, employees of several news organizations have been infected by the virus. Closer home, we have been much more successful in containing the virus so far with 166 reported cases and 4 deaths. However, with repeated calls for social distancing, how are our newsrooms, especially news channels functioning, considering a lot of their work happens out of studios, which makes it difficult for certain employees to work remotely? We reached out to a few prominent news channels in the country that told us how they are exercising caution to ensure their employees are not put at any risk. The <keyword id="2920051" type="ORGANIZATION" weightage="20" keywordseo="Times-Network">Times Network</keyword> introduced work from home a week back and close to 65% of its employees are currently working remotely. Talking about how it has been working so far, S Srivathsan, EVP &amp; Head – Human Resources, Times Network said, “We at Times Network were one of the first to introduce WFH as we had worked on this plan a week ago. 65% of our workforce is at home and our productivity has not been impacted. In fact we are seeing better output in certain areas. We have designated 2 HQs (one each in Bombay and Delhi) and also shadow locations for these offices. HQ teams have been split into 2 to provide contingency support in case anyone in one team needs to get quarantined in the next few weeks. HQ bound employees have been instructed to not use any public transport including cabs.” On how the imposition of self-isolation hasn’t affected their work at the network, <keyword id="282083" type="PERSON" weightage="20" keywordseo="Avinash-Pandey">Avinash Pandey</keyword>, CEO, ABP News Network (ANN) said, “We have a very robust and well-tested work-from-home capability, and the majority of our employees have the flexibility to work remotely. Our contingency measures for digital business and long-term resilience will ensure seamless business continuity and optimum employee productivity. This is our time to thrive and we want our advertising partners to stay invested in the news genre.” ANN has also come up with a campaign to raise awareness. Added Pandey, “We realize our sense of responsibility during these times to contribute to wider cultural currents of cosmopolitanism whilst taking the necessary precautions. In this vein, we had also initiated a public awareness campaign called ‘Corona Ko Dhona’ to strengthen the consciousness on the pandemic. The campaign has garnered tremendous traction and high engagement on all our social media pages, especially Facebook, with 4.94 million total interactions, so far.” While most organizations have declared work from home for most employees, for people who cannot work remotely, organizations are diving teams into smaller teams to ensure there is a back-up. Sharing how things are shaping up inside the Network18 Group, <keyword id="8713499" type="PERSON" weightage="20" keywordseo="Shereen-Bhan">Shereen Bhan</keyword>, Managing Editor, CNBC-TV18 said, “While we have adopted work from home policy to a large extent, we can't have a complete work from home policy because we are live from 6 am to midnight across our different channels. And you need to have some resources in the office. However, we’ve created smaller teams and we've also got a plan of alternating teams so that in case there’s some problem, we will still have a backup option.” On what precautions Republic is taking, <keyword id="1694352" type="PERSON" weightage="20" keywordseo="Vikas-Khanchandani">Vikas Khanchandani</keyword>, Group CEO, Republic Media Network said, “Our team has taken all necessary precautions to safeguard the interest of our employees. The network has made sure there are critical back-up teams and spaces to maintain continuity and safety of the operations/employees. The sanitization of people, equipment, surfaces and carpets has been increased manifolds with every shift and movement of teams across departments. Extra care has been taken for movement of reporters, camera crew and employees in sanitized vehicles. It’s important that the country is safe and it’s critical that our organization is making sure we do everything in our capacity for the safety of everyone including our own teams.” Moreover, technology is ensuring the smooth-functioning of most news channels. “We had already designed our System tools to allow all of us to operate remotely. This has been useful and handy and we have been able to seamlessly transition,” shared Srivathsan. On how technology has been playing an important role in their newsroom, Bhan shared, “We are experimenting with technology which has made things much easier. So a lot of our guests are joining us on Skype which is saving our camera crew from having to travel to interact with people. A lot of our anchors are also anchoring from home. So while it's not the same in terms of quality, it is the best we can do in a makeshift situation at this point in time. So far, we have had a fairly smooth run.” Apart from that, for reporters who have no choice but to go out on the field, organizations are making sure they are taking all the necessary precautions. Speaking about how they are tackling the situation, <keyword id="1637280" type="PERSON" weightage="20" keywordseo="Anurradha-Prasad">Anurradha Prasad</keyword>, Chairperson and MD of BAG Network said, “Ours is a profession, which like the health sector and the armed forces, have to function 24*7. While it is challenging, we have to always be ready. We are ensuring that are employees are maintaining a better level of hygiene, washing their hands and are keeping a safe distance from people. They are wearing marks, carrying sanitizers, and the cars they are travelling by are being disinfected. We are also disinfecting our studios and keeping them locked. We are following every protocol.”

You Searched For "Anurradha Prasad" and got 2 results

Association of Radio Operators for India writes to the government for a bailout package

BI India Partner

How news channels are exercising caution during the Coronavirus outbreak

Samarpita Banerjee

Popular Keywords

Buying Guides