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<ul><li>The desk tells about the news occupancy of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> in the media ecosystem.</li><li>The desk lists the latest news coming from credible sources and compiles into one.</li><li>The desk also lists engaged authors/journalists constantly writing on Coronavirus.</li></ul>There is a mountain of information on Covid 19 that people are sifting through. IAN backed <keyword id="3127103" type="PERSON" weightage="20" keywordseo="Wizikey">Wizikey</keyword>, Asia’s first PR and communication SaaS platform, has launched a new desk which compiles all the news coming from the credible news sources at one place. The new desk launched by wizikey uses the data-driven algorithm and collects the data from all the credible news sources and compiles it into one place. The latest data on Wizikey’s newly launched dashboard states that almost 51% of the news created in the last one month was around coronavirus, it also states that almost 29% news created in the last one month has words related to coronavirus in the headline. The data-driven dashboard tells about the mentions of the coronavirus in the credible news article and also in news headline which helps in measuring media occupancy on coronavirus in the media ecosystem. The dashboard also lists all the engaged authors who are constantly writing on coronavirus to spread the awareness, regular updates on the severity of the pandemic and its impact on various industries. <keyword id="2914367" type="PERSON" weightage="20" keywordseo="Anshul-Sushil">Anshul Sushil</keyword>, Co-founder and CEO of Wizikey shares, “We know that there is a lot of <keyword id="2479020" type="PERSON" weightage="20" keywordseo="Fake-news">fake news</keyword> revolving around on this sensitive topic which is misleading people. There is an avalanche of information on google and hoaxes are being shared widely online as people seek reliable information on the coronavirus crisis. We want to provide a legitimate source to people for news on Corona from credible news sources at one place.” The dashboard also compiles all the engaged journalists that been constantly writing on coronavirus which helps various brands to filter whom to reach out for their brand communications during this crisis time. The creation of a coronavirus dashboard is Wizikey’s efforts towards creating an informed society so that everyone can get credible news on the Covid-19 pandemic. It is very important in times like these to make yourselves aware of the necessary relevant information and also helps in tackling fake news.

IAN-backed Wizikey launches news desk to collate credible sources on COVID-19

New Delhi, Work from Home and Destination Hiring are the new trends that emerged in 2020 according to the ITeS Power Movers 2020 Report by Wizikey, Asia's fastest-growing PR-SAAS start-up. The report highlights the top 25 players in the Indian ITeS sector. As per the ITeS Power Movers 2020 Report, <keyword id="6354512" type="COMPANY" weightage="20" keywordseo="Infosys">Infosys</keyword>, <keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword>, <keyword id="10862" type="CITY" weightage="20" keywordseo="Wipro">Wipro</keyword>, IBM, Cognizant are the top 5 ITes players of 2020 (mentioned according to rank). Further, a breakdown by services and product reveals that, at the top, in ITeS Services are the three Indian IT giants - Infosys, TCS and Wipro. In the Enterprise Product category, <keyword id="28251" type="CITY" weightage="20" keywordseo="Dell">Dell</keyword>, HP, Cisco and <keyword id="43340" type="CITY" weightage="20" keywordseo="Oracle">Oracle</keyword> emerge as leaders. The report talks about emerging trends within the ITeS space such as adoption of work from home technologies, inclusion of cloud offerings and the strong lineup of acquisitions &amp; partnerships that were witnessed during the year. An analysis of the announcements by top players reveals that the pandemic has successfully reversed the traditional outsourcing trend in this industry and given rise to destination hiring as a popular practice. Commenting on the trend, Anshul Sushil, CEO &amp; Co-Founder, Wizikey, said: "With mass layoffs and intense pay cuts making headlines in the first half of the year, the Indian IT industry definitely has gone through its own share of headwinds. It has taken time for them to adopt to the new normal. By diving through news via our analytics tools, we deciphered that destination hiring and remote working are the top emerging trends in the industry." Sharing his views on the importance of news analytics for brands, he said: "At Wizikey, we analyse millions of news data points with <keyword id="1157290" type="COMPANY" weightage="20" keywordseo="Big-Data-technologies">Big Data Technologies</keyword> such as predictive analytics and machine learning. This deep dive into all sectors and news articles helps us create meaningful and important data insights for various brands which they can use in creating their differentiated positioning buckets with relevant media platforms and consumer circles." The report dissected the top trends in the industry: Global imprint: Amidst low sentiment, and travel and visa uncertainties, most ITeS firms announced destination hiring plans. The pandemic reversed the outsourcing trend and gave the world far more confidence in managing operations anywhere around the globe Work From home: Most IT players adjusted to the post lockdown new realities of the universe. All the companies in the sector made massive shifts embracing work from home as the new normal. Being the largest white collar employer in the country, hiring reconciliations, virtual interviews and work from home made buzz for fresher to mid-level hiring. Clearing way for cloud: It rained cloud offerings for the ITeS category. Most players announced new products that could foster better work from home solutions for the After Covid-19 world. 4 out of the top 5 players announced initiatives to strengthen cloud offerings Inorganic Growth: A lot of players in the sector found opportunities of inorganic growth and new partnerships in these unusual times. All the top players announced plans of acquisitions and partnerships in a Covid-19 driven world. "We have used 9 metrics or factors for the findings namely Sentiment Score, an indicator of perception of the company in the media, Prominence Score includes coverage in reputed media houses, <keyword id="10483580" type="PERSON" weightage="20" keywordseo="consistency-score">Consistency Score</keyword>, Volumetric Score, LeaderHead Score includes company focused media coverage, Range Scores measuring engagement with diverse journalists and publications, Wizikey Newsmaker Score which is the combined weighted score of all the metrics and finally, Wizikey Rank is assigned based on Wizikey Newsmaker Score," Sushil said. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-infosys-wipro-jubilant-foodworks-bajaj-auto-majesco-and-others/articleshow/79909712.cms">Top stocks to watch – Infosys, Wipro, Jubilant FoodWorks, Bajaj Auto, Majesco, and others</a> <a href="https://www.businessinsider.in/stock-market/news/there-are-one-of-only-17-indian-companies-out-of-500-that-aced-the-du-pont-test/articleshow/79911627.cms">There are one of only 17 Indian companies out of 500 that aced the Du Pont test</a> <a href="https://www.businessinsider.in/business/corporates/news/wipro-buyback-offer-details-and-700-million-metro-ag-deal-drives-share-price/articleshow/79911875.cms">Wipro offers 10% more to buy back shares and signs a $700 million deal with Metro AG – everything that’s driving the IT services stock higher today</a>

Infosys, TCS and Wipro are the top newsmakers of 2020 in the IT sector, says report

<ul><li>Modi has already captured the nation a few months back when he won over 300 seat mandate in the national elections. </li><li> But brand experts will believe that he will now be able to younger Indians, as he displays his adventurous side. </li><li>Narendra is among the most influential political leaders around the world. </li><li>He is also the third most followed politician on Twitter. BJP and <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> have around 61 million followers on Twitter. </li></ul> Tonight we will discover a new-before seen Avatar of Indian Prime Minister. He will be wearing a green coloured jersey and try to survive in the wild amidst tigers at Jim Corbett National Park, for the show--Man Vs Wild. And, there are many expectations from his international television show debut. "Modi is a creative story teller who has taken an interesting move by featuring in Man vs Wild. He has reached millions of people but still has a far way to go. The show will bring a positive change in his image as a strong political leader of a democracy," Anshul Sushil, co-founder Wizikey told Business Insider India. Modi has already captured the nation a few months back when he won over 300 seat mandate in the national elections. But brand experts will believe that he will now be able to younger Indians, as he displays his adventurous side. "Millenials are going to connect to him through the show. The way brand Modi has evolved he wants to control the narrative. At the same time, he also wants to give other people the scope of visibility," said Sushil. And looks they are looking forward to the show. #PMModiOnDiscovery <a href="https://www.exchange4media.com/digital-news/with-12-billion-impressions-pmmodiondiscovery-takes-twitter-by-storm-98487.html">alone received a whopping 1.2 billion impressions</a>, said Discovery. (Link to Exchange). Over 206200 people mentioned the hashtag within 12 hours after the trailer launched. The hashtag also entered the top 3 global trends. However, Harish Bijoor, a brand expert believes that a brand cannot be built on a single impression. “It is built through many impressions from many mediums. The show may not have a greater impact on brand Modi,” said Bijoor who runs his own brand consultancy firm. Yet, Modi is known to experiment his image with interesting interviews. One of the most buzzing interviews he gave before the <keyword id="6355187" type="COMPANY" weightage="20" keywordseo="lok-sabha">Lok Sabha</keyword> elections was to Bollywood actor, Akshay Kumar. One of the many questions that Kumar asked in the eulogistic interview was, “What variety of Mangoes do you like?” During election, BJP <a href="https://in.reuters.com/article/india-election-modi/modi-tv-modi-app-modi-rallies-how-brand-modi-plays-in-election-idINKCN1RG0HD">introduced</a> a "NaMO" television channel and an app that, according to the party, had over 100 million downloads. The party did not just try to reach people using social media but they also<a href="https://in.reuters.com/article/india-election-modi/modi-tv-modi-app-modi-rallies-how-brand-modi-plays-in-election-idINKCN1RG0HD"> said </a>their physical campaigns in the Lok Sabha Election reached 250,000 people in a day, reported Reuters. Narendra is also the third most followed politician on Twitter. BJP and Narendra Modi have around 61 million followers on Twitter. See also: ‘<a href="https://www.businessinsider.in/The-rise-of-Narendra-Modi-Indias-prolific-and-complicated-160prime-minister/articleshow/49989380.cms">The rise of Narendra Modi, India's prolific - and complicated - prime minister</a>

Indians are waiting to watch the human side of Modi, not just his wild side

<ul><li><keyword id="2808667" type="PERSON" weightage="20" keywordseo="OYO">OYO</keyword> has a battered brand image that needs urgent attention. </li><li>From layoffs to income tax searches, there has been a barrage of news and headlines about OYO, which now founder <keyword id="1670338" type="PERSON" weightage="20" keywordseo="Ritesh-Agarwal">Ritesh Agarwal</keyword> must attend to. </li><li>In 2020, OYO is already in repair mode. In order to cut costs they have laid off employees and are moving away from mindless growth and turning their focus on sustainability. </li></ul>It’s been a difficult start to the new year for OYO. From layoffs to income tax searches, there has been a barrage of bad news, as a result of which the brand has taken a hit. A former OYO employee reminisces the old times, “There was a time when just saying ‘OYO’ was enough to make a sale.” But today, it’s the very name is invoking fear and much more. Given its troubled image, which is why not many hotels are enthusiastic about signing up, another employee told Business Insider. Hoteliers are pinpointing issues like contractual errors, delayed payments and more. <a href="https://www.businessinsider.in/interesting-facts-about-oyo-founder-ritesh-agarwal/articleshow/70417612.cms">Ritesh Agarwal</a>, the 26-year old entrepreneur, who once dreamt to be the world’s largest hotel chain, today has new tasks at hand. He has to take a deep breath, analyse the tricks and trades of the game and move towards profitability. A ‘stretched’ brand value While doing so, Agarwal has to ensure OYO’s bright days shine through its many problems. “A brand image is not just top down but it’s also bottom up, as far as OYO is concerned it is battered. Fundamentally because a brand is only as good as the imagery as the brand enjoys in its consumers minds. OYO’s consumers have consistently used the brand, and have found discrepancies and therefore the early success that Ritesh got with established the brand all that has been frittered away today,” said Harish Bijoor, a brand consultant. Bijoor explains that when a brand tries to expand itself at a much faster pace than it must, it thins it out. It does not deepen brand value but instead stretches it. But OYO’s problems have been on the road since the second half of 2019. According to a report by PR tech platform Wizikey which analyses data around news, OYO was one of the top newsmakers of 2019, but for the wrong reasons. In the light of all of this, experts say that Agarwal’s first step should be addressing concerns and being upfront about it. “OYO should be far much more humble in its tonality while also being upfront about things. Ritesh’s letter was an amazing thing, but they should work on more such upfront things,” said Anshul Sushil, co-founder, Wizikey. ‘OYO’ as a keyword is at the peak of Google search in five years, according to Google Trends. However, unfortunately, it comes at a time when the $10 billion startup is facing a crisis. <div type="image" title="oyo trends" msid="73282584" hostid="261"></div> Sustainability, honesty and humility When a brand is in the news for the wrong reasons, they can do three things, explains Sushil, – remain quiet, go louder or just stay humble and clarify things. “Everybody will get more negative, here’s where OYO should continue their work done but also bring out candidness and humility. This will work for the brand, especially when it’s a global brand,” he said. In 2020, OYO is already in repair mode. In order to cut costs they have laid off employees and are moving away from mindless growth and turning their focus on sustainability. And here’s what OYO must do further. “OYO must shed its flab, shed its properties – in a greed to acquire more properties if it has left behind quality that must be corrected. The effort has started by whittling people away at the top and the middle ground, as it was getting too middle heavy. The problem is when someone is on a rollercoaster and going towards an IPO, one starts believing in the numbers game and acquiring more properties, that is completely wrong,” said Bijoor. See Also: <a href="https://www.businessinsider.in/business/startups/news/inside-story-of-oyo-and-ritesh-agarwal-how-high-pressure-work-environment-ended-in-huge-layoffs/articleshow/73253805.cms?src=hp_trend">Inside OYO’s offices ⁠— how a 'high pressure' work environment broke a promising startup brand</a>

Ritesh Agarwal has a new task at hand – rebuild OYO’s battered image in the eyes of hurt hoteliers and customers

<ul><li>The Indian Prime Minister used the spotlight on Discovery's popular reality show to improve 'brand Modi' too.</li><li>Brand expert Harish Bijur said that this was the PM's attempt to connect with a young audience.</li><li>The 68-year old Modi spent a few hours at the Jim Corbett Park in Uttarakhand to, according to the government, promote tourism and conservation but the show definitely had a lot more of Modi.</li></ul>Reality show star Bear Grylls had to spend 2 hours waiting for the Prime Minister. But Bear Grylls did not feel point it out as a matter of his punctuality, and rightfully so. But at every other high point in Narendra Modi's narrative, the host took a moment to eulogise the greatness of character displayed by his guest. Man vs Wild featuring the Indian Prime Minister Narendra Modi with Edward Michael Grylls (Bear Grylls) was on Monday (August 12) and was telecast across 180 countries, according to the Discovery channel. According to the government, the show was to promote tourism in India as well as environment protection. However, the Indian PM did not miss an opportunity to make a glorious point about his life. "My problem is I never experienced fear. I can't explain to people what it means to be nervous because my central temperament is to be positive," he said as the two waded through a national park famous for its tigers, elephants, crocodiles, and snakes. The show's host, Bear Grylls, who makes a living out of adventure, made it a point to mention how nervous he was at various points in the show. We learnt little about Jim Corbett Park and why people should visit it. He definitely made a few points about conservation. "The biggest problem is our lifestyle. We exploit nature for our enjoyment. That is the biggest problem," he said. "We should never fear nature. Because when we think that we are in conflict with nature, the problem begins there," he added. But those who watched the show would by now know that Modi came from a poor family in Wadnagar (in Gujarat), sold tea after school to support his father, didn't have enough money for detergent, but had the courage to bring home a baby crocodile, left home at the age of 17-18, spent some time in Himalayas that influenced his 'minimalist' lifestyle, and that this jaunt around the Jim Corbett Park recorded in February 2019 was his first vacation, if at all one, in 18 years. "Modi is a creative story teller who has taken an interesting move by featuring in Man vs Wild. He has reached millions of people but still has a far way to go. The show will bring a positive change in his image as a strong political leader of a democracy," Anshul Sushil, co-founder Wizikey told Business Insider India. Many of the facts of Modi's life as narrated by him have been known to many Indians. But this time people across 180 countries were watching and so many of us heard those stories once again. "Lord we thank you for this great man and this great country ," Grylls said at the end of the show as he handed over the Indian Prime Minister back to the 'Secret Service'. With this, Modi has joined the league of world leaders that featured on the popular wildlife show Man Vs Wild. Before this, US President Barack Obama took up the challenge in 2016. Bear Grylls, the host of the show, has been able to lure many celebrities to take part in the show, including Roger Federar and Julia Roberts. The following are other interesting quotes from the Prime Minister while he was on Man vs Wild: "This will be a big centre of attraction for people around the world." "I can't say I was a good student." "My life wasn't very great. Dirty clothes wee a norm, but I used to wear proper clothes to school. I used to try to keep it proper." "At the age of 17-18, I left my home. I was thinking what to do and not. Had to make a life decision but before that wanted to understand life." (He was speaking about why he landed up in the Himalayas early in his life) "I had some interest in spirituality and nature. I have met many humble saints and learnt to live with minimal needs." "I was the Chief Minister of a state for 13 years, which was a new jorney for me. Then, the country decided that I should be doing this and so I have been doing it for five years. I have focussed only on development." "If I consider this as a vacation, then it is my first vacation in 18 years." "I am beyond the position I hold. I only focus on my work, not my position." "I used to bathe in the pond, because we didn't have any other facility." "My uncle decided to sell wood as cooking fuel. But his mother decided that they would starve but not sell wood because wood has life." "My problem is I never experienced fear. I can't explain to people what it means to be nervous because my central temperament is to be positive." “For years, I have lived among nature, in the mountains and the forests. These years have a lasting impact on my life. So when I was asked about a special programme focusing on life beyond politics and that too in the midst of nature I was very excited to take part in it.” SEE ALSO: <a href="https://www.businessinsider.in/news/indians-are-waiting-to-watch-the-human-side-of-modi-not-just-his-wild-side/articleshow/70647734.cms" data-type="tilCustomLink" target="_blank">Indians are waiting to watch the human side of Modi, not just his wild side</a>

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IAN-backed Wizikey launches news desk to collate credible sources on COVID-19

BI India Partner

Infosys, TCS and Wipro are the top newsmakers of 2020 in the IT sector, says report

IANS

Indians are waiting to watch the human side of Modi, not just his wild side

BI India Bureau

Ritesh Agarwal has a new task at hand – rebuild OYO’s battered image in the eyes of hurt hoteliers and customers

Sanchita Dash

"I have never experienced fear," Narendra Modi tells Bear Grylls on Discovery's show Man vs Wild

BI India Bureau

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