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<ul><li><keyword id="187224" type="COMPANY" weightage="20" keywordseo="Amway-India">Amway India</keyword> has earmarked Rs 30 crore to strengthen its supply chain and automation.</li><li>Globally, <keyword id="129103" type="COMPANY" weightage="20" keywordseo="Amway">Amway</keyword> is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. </li></ul>FMCG player Amway India, one of the country’s leading FMCG direct selling companies, is focusing on bolstering it’s home delivery (HD) and logistics network to support the surge in online orders. As a part of Amway’s 10-year growth vision, it has begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The company has witnessed a significant shift to online sales, from 33.6% in Feb 2020 to over 70% today. Amway expects the trend to continue and foresees the online orders to reach over 5-6 lakhs per month by the end of this year. Commenting on Amway’s home delivery strategy, <keyword id="1687525" type="PERSON" weightage="20" keywordseo="Anshu-Budhraja">Anshu Budhraja</keyword>, CEO, Amway India, said, “In the last few months, we have witnessed a rapid shift in consumer behavior, especially in retail, with people increasingly migrating to online platforms for shopping. Amway too has observed a similar trend. As web sales doubled, there has been a significant upward shift in the home delivery orders, and we expect this trend to continue. To ensure seamless shopping experience and smooth last-mile delivery of orders, we are working towards strengthening our supply chain and logistics. We will be investing INR 30 crore to enhance the home delivery experience by adding warehouse space, manpower, new logistics partners, automation in warehouses, and other back-end processes. As we move forward, both offline and online platforms will form a key component of Amway India’s future strategy with a tremendous focus online, guided by consumer trends and behavior.” Talking about the growing online orders and its significance, Sanjeev Suri, Vice President - Global Omni Channel Logistics, Amway India, said, “Currently, we are doing over 2.8 lakh home deliveries, which is roughly 70%-80% of our total sales, from 1 lakh home deliveries before March, accounting to 40% of our total sales count. This reflects a new world order where consumers demand everything at the click of a button. The trend is especially relevant with the Indian consumers’ embracing e-commerce, which is expected to grow 27% to reach $99 billion by 2024, as per the latest report ‘Global Internet: e-commerce's steepening curve’ by Goldman Sachs. To address this evolving trend, we are also planning to launch same-day delivery and online return services by the early next year, in Q1, to enhance the post-purchase experience.” To accommodate the evolving supply chain scenario, Amway India is working towards a robust supply chain and home delivery strategy. In line with this, Amway is building an independent last-mile delivery model under clearly structured multi-vendor national alliances. Currently, Amway is working with a combination of 18 local and national delivery partners and plans to strengthen this network by adding some leading national logistic partners by the end of 2020. The company is now servicing 8,000 pin codes and aims to scale up to reach 15,000 pin codes by adding more national players and leveraging their network. Amway is also looking to add 40% additional third-party manpower across India to support and fulfill the online demand. The increasing dependence on technology has paved the way for continued digital transformation at every level of Amway India’s operation. With the recent launch of multiple digital and social tools, Amway India aims to make it 10 times easier for the Amway direct sellers to seamlessly embrace online to buy and sell products and build their business.

Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020

<ul><li><keyword id="1447240" type="PERSON" weightage="20" keywordseo="Saikhom-Mirabai-Chanu">Saikhom Mirabai Chanu</keyword> won a silver medal in weightlifting at the recently concluded Tokyo Olympics 2020. </li><li>She will be now representing <keyword id="129103" type="COMPANY" weightage="20" keywordseo="Amway">Amway</keyword>'s <keyword id="570139" type="COMPANY" weightage="20" keywordseo="Nutrilite">Nutrilite</keyword>. </li></ul><keyword id="187224" type="COMPANY" weightage="20" keywordseo="Amway-India">Amway India</keyword> has appointed Olympian Saikhom <keyword id="1512866" type="PERSON" weightage="20" keywordseo="Mirabai-Chanu">Mirabai Chanu</keyword> as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as <keyword id="11874969" type="UNKNOWN" weightage="20" keywordseo="nutrilite-daily">Nutrilite Daily</keyword>, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country. Commenting on the association, Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.” “Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added. Speaking about her association, Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.” Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.” A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation. The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Kolkata, Jun 22 () Direct selling major Amway India remained bullish that its digitally focused strategy will help regain business very close to the pre-Covid level by July and its online share of sales would continue to remain high at 80 -85 per cent. The company's online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-covid level in the future. "We expect online sales will continue to contribute 80-85 per cent to the overall sales," Amway India CEO Anshu Budhraja said. All training and meetings with the direct sellers have been shifted online and the company has conducted over 3,041 online training programmes engaging over 4 lakh Amway Direct Sellers since the lockdown, he said. Riding on the spurt in demand for certain product categories like immunity, hygiene and health, he hoped to achieve 80-90 per cent level of business of pre-lockdown by July 2020. The direct selling FMCG company has tied up with ITC to distribute juices through its channel last month and the city-based FMCG conglomerate hinted to distribute more products in the heath segment through this agreement. Amway said it witnessed excellent traction in certain categories during the lockdown and unlock 1 period, and saw a spike in the sale of immunity supporting SKUs (stock keeping units) by almost three times, including the herbal range supporting immunity and respiratory health. Pre-empting rise in demand of immunity and hygiene products, the direct selling major is gearing up to increase the production of these SKUs by four times in the coming months and maintain the product availability at 95 per cent, Budhraja said. "We have identified around 30 SKUs, which include Nutrilite Tulsi, Nutrilite Ashwagandha, Nutrilite Natural C in the immunity space and others in the personal hygiene and home care categories," he said. The Indian arm of the US-based company said the manufacturing facility at Dindigul in Tamil Nadu has sufficient capacity to manage the forecast demand. Additionally, Amway also enhanced manufacturing capacity at contract partners to ensure adequate supply. BSM NN NN

Amway sees post-Covid online sales to stay at 80-85pc

New Delhi, May 17 () With increased demand for immunity and nutrition products during the coronavirus lockdown, direct selling major Amway is gearing up for enhanced focus on the category and expecting up to 65 per cent of its total business to come from it going forward, a top company official said. The company, which is taking a look at its "portfolio in a big way" in India as part of planned global investments, is studying how to readjust the portfolio more towards immunity and nutrition here in the country. Amway India also expects its business to come back to at least 80-90 per cent of pre-lockdown levels by July. During the lockdown, a consumer trend has been observed with demand moving towards immunity and nutrition products, Amway India CEO Anshu Budhraja told . "People are more attuned to consuming for their own self-care...During the lockdown the classic case is that people did not want to go to hospital, otherwise people earlier wanted to go to doctors for true curative (treatment). People have now moved to preventive and they see see value in preventive," he said. Therefore, he said, "the need for supplementation is leading to the heightened awareness for stronger immunity. I think that is one big mega trend which we see. We have coined the term 'What's IN' and IN stands for immunity and nutrition." Budhraja further said the emerging consumer trend is also "helping our ayurveda line" in which the company has six stock keeping units (SKUs) out of which tulsi-based supplement saw a huge demand. Asked if the company would ramp up production of such immunity and nutrition products, he said, "Good companies always follow consumer demands and consumer needs. If consumer demands and needs towards immunity supporting range goes up, obviously we will support that." Predicting that this market will grow over a period of time, he said, "It will grow more than the market in beauty (category) in the mid-term at least. We do see a mix change in our portfolio where immunity and nutrition will move up to almost 60-65 per cent of the total business as compared to almost 56 per cent at present." He further said,"We envisage that these categories will grow at a much faster pace because consumer is evolving and naturally inclined to migrate into those segment." Reiterating the company's focus on the segment as part of planned global investments, Budhraja said, "We are looking at portfolio in a big way, how we can readjust our portfolio more towards immunity and nutrition. We are looking at multiple things around that." Commenting on business resmuption after the lockdown, Budhraja said after being immediately impacted, operations of the company are scaling back gradually to achieve business continuity. The company's plant in Tamil Nadu has already been producing immunity and nutrition products which were included in essential items category, although beauty and home durable products were impacted. Out of 140 shops that Amway has in India, 90 per cent are open and a similar percentage of warehouses have also started functioning following government guidelines. Offices are also back with 33 per cent of employees, he added. "We have achieved business continuity in 60 days. After 90 days we will try and see how fast we can come back. By July I do expect us to come back to at least 80-90 per cent of where we were in pre-lockdown,"he said. RKL ABMABM

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Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020

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Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

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Amway sees post-Covid online sales to stay at 80-85pc

PTI

Coronavirus: Amway India gears up to meet increased demand for immunity, nutrition products

PTI

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