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As every budding entrepreneur today is thinking of pain points from where their business ideas can emerge, three Lucknow boys are already on their feet trying to connect underserved netizens who want to have social interactions in their language of choice. 
 <keyword id="3395480" type="UNKNOWN" weightage="20" keywordseo="Farid-Ahsan">Farid Ahsan</keyword>, <keyword id="724261" type="PERSON" weightage="20" keywordseo="Bhanu-Singh">Bhanu Singh</keyword> and <keyword id="3395481" type="UNKNOWN" weightage="20" keywordseo="Ankush-Sachdeva">Ankush Sachdeva</keyword> - all three of whom are <keyword id="108320" type="COMPANY" weightage="20" keywordseo="IIT-Kanpur">IIT Kanpur</keyword> passouts - have identified these users as non-metro audience who are widely unaddressed by the social products available in the market. They say Facebook or Twitter are serving a very niche audience in Indian society and not those who are still experimenting with the internet through their smartphones with limited data packs. 
 
This lot, they said, wants to express themselves online but do not have a platform which allows them to interact in the comfort of their local languages. The trio then came down to the conclusion - if they were to give these people an alternative, this untouched market would nto shy away from communicating socially like others. 
 It is for this reason this trio soon started developing an app last year, and this led to the birth of '<keyword id="3358959" type="UNKNOWN" weightage="20" keywordseo="ShareChat">Sharechat</keyword>' - a one of its kind social networking app for India’s vernacular language users, what the founders would like to call "India's real Facebook". 
 
The sheer success this app has got in the past few months indicates people were desperately seeking for such a platform. The app has been downloaded over 1 million times and it has half a million active monthly users. It started as a fun app for Whatsapp with users sharing 1 lakh content pieces per day, and has now made rapid strides towards becoming a full-fledged social network. 
 
FEATURES: 
 
- It allows users to share videos, jokes, GIFs, audio songs and funny images in Hindi, Telugu, Marathi and Malayalam. 
 
- The developers plan to add some more languages like Bengali, Gujarati, Tamil and Kannada soon. 
 
- ShareChat currently allows users to follow each other, create and find content in their language of preference and share them on all possible chat platforms. 
 
- The developers are also planning to add new content formats like live events and games. 
 
- It provides funniest Indian videos, best jokes, memes like Bakchodi Billi, Troll cricket and other latest and best funny jokes and funny videos. 
 
- Latest music videos, songs and Indian cinema and TV ads are also available with updates on Tamil, Bollywood, Telugu, Marathi and Bengali movies and songs. 
 
- It also gives daily horoscope, astrology in all Indian languages by birth date, kundli match service, news in Indian languages like Hindi, Kannada, love quotes, tips to dress well and how to prepare for interviews. 
 
- The app also provides health tips on how to cure yourself with home-made remedies, lose weight, religious quotes and dictionary. 
 
Notably, ShareChat recently made its way to the top six apps in the second batch of Google Launchpad Accelerator programme- a six-month mentorship programme in California. The programme includes $50,000 equity-free funding, two-week all-expenses paid bootcamp and access to Google Cloud.

IIT-K alumni's social networking app has something that Facebook lacks, and it has got them half a million users already

Mohalla Tech, the parent company of homegrown social media apps <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> and <a href="https://www.businessinsider.in/advertising/media/article/bharat-users-are-as-affluent-and-digitally-savvy-as-india-users-sharechat-and-groupm-report/articleshow/89154657.cms" data-type="tilCustomLink">ShareChat</a>, is acquiring Times Internet-owned short-video platform <a href="https://www.businessinsider.in/tech/news/india-predicted-to-have-650-million-short-form-video-users-by-2025/articleshow/86792986.cms" data-type="tilCustomLink">MX TakaTak</a> for nearly $600 million (about Rs 4,500 crore), sources said here on Thursday. In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. The acquisition, sources close to the development told IANS, will further bolster <keyword id="3358959" type="General" weightage="20" keywordseo="sharechat" source="Orion">ShareChat</keyword>'s short-video market share through the platform Moj. When contacted, the companies declined to immediately comment on the development. Moj and ShareChat together have a 340 million-strong user community, while <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword> has nearly 150 million monthly active users (MAUs). Founded in 2015, Mohalla Tech has raised over $1.177 billion across eight fundraising rounds to date. Moj currently has an average user time spent of 34 minutes every day, scoring over 4.5 billion views daily. ShareChat is positioned uniquely with an average user time spent of 31 minutes daily. Since January this year, the company has grown to over 2,000 employees and added several new features as it focuses on building its products to be the leader in the Indian short video and social media space. In December, Mohalla Tech raised $266 million as part of its Series G round. "Both our products (Moj and ShareChat) have been leading the market with the highest monthly active user base, a very active creator set and amazing new partnerships to delight our community. This fresh funding will further strengthen our position," said Ankush Sachdeva, CEO and Co-founder, Moj and ShareChat. After the ban on TikTok and other Chinese short-video making apps, the advertisement revenue from Indian short-form space has been growing at a rapid pace and tripled in just six months. According to a latest report by homegrown consulting firm RedSeer Consulting, short-form content has grown 1.37 times in terms of monthly active user (MAU) and 1.1 times in terms of daily active users from June 2020 when Chinese app TikTok was banned in India. The monthly active users of the short-form segment in the country are expected to grow more than two times to reach 650 million users by 2025, clocking the second spot after television. This significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025. "Both Josh and Moj apps have seen a good jump in user and creator net promoter score (NPS) largely driven by users seeing more personalisation, fresher and more filtered content, and creators having access to new tools, increased reach and more collaboration opportunities," said the report.

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

<ul><li>The combined short video platform will have over 300M MAUs and 100M strong creator community.</li><li><keyword id="11984975" type="General" weightage="80" keywordseo="mx-media" source="Orion">MX Media</keyword> and its shareholders will become strategic shareholders of <keyword id="3358959" type="General" weightage="80" keywordseo="sharechat" source="Orion">ShareChat</keyword>.</li></ul>MX Media Co. Ltd, the parent company of <keyword id="9555198" type="General" weightage="100" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, and ShareChat, the parent company of <keyword id="8678883" type="General" weightage="80" keywordseo="moj" source="Orion">Moj</keyword>, today announced a strategic merger between Moj and MX <keyword id="7638068" type="General" weightage="80" keywordseo="takatak" source="Orion">TakaTak</keyword>, to create the largest short video platform for Indians, whereby the two platforms will now be controlled by ShareChat. The combined platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views. Post this transaction, MX Media and its shareholders will become strategic shareholders of ShareChat. Since its launch in July 2020, Moj has emerged as the largest Indian short video app, with over 160 million MAUs and over 50 million creator communities in the 15 Indian languages. The company has been investing heavily in social and live commerce and growing its AI/ML team which is now over 100 people strong and spread across the US, Europe, and India. MX TakaTak was launched in July 2020 and reached 150 million MAUs, across 10 languages. The platform’s deep access to content talent and understanding of the MX Media ecosystem user base has seen this high growth in a short span of time. MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrated. In the coming months, the experience of users and creators will converge enabling creators from both platforms to reach the most extensive set of audiences in India. This will provide users access to unique features including best-in-class camera creation tools with Snap filters, live commerce, and a vast music library. Commenting on the merger, Ankush Sachdeva, CEO and Cofounder, ShareChat &amp; Moj, said, “We at ShareChat are building India’s largest content ecosystem which has been on an unprecedented growth trajectory. MX TakaTak is a popular platform and this merger further solidifies our position in the short video ecosystem. With this development, we aim to build the largest original content platform on Moj along with the largest community of users across India.” Commenting on the partnership, Karan Bedi, CEO MX Media said, “I am excited to announce the strategic merger of India’s two most popular social media platforms. As India's largest digital entertainment platform, MX has always strived to build superior world class products, and TakaTak is no exception. This combined with Moj’s AI and execution capabilities makes the combined business a truly world class short video platform. MX has created two ‘unicorns’ within one business, unlocking significant value for our shareholders, and will now continue to double down on OTT, with significantly increased financial resources.”

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

Home-grown regional language social media platform <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">ShareChat</keyword> on Wednesday announced that it had to let go of 101 of its employees, or about a fourth of the company's total workforce, due to the COVID-19-induced uncertainties in the advertising market. The Bengaluru-based company's cost-saving measures were announced in an email to employees by Ankush Sachdeva, Cofounder and CEO of the five-year-old firm which competes against the likes of Facebook and TikTok. "... today with the market uncertainties due to COVID-19, we are compelled to take a relook at our business. We have had to make a few decisions that would allow us to become leaner and position the company better for the future," Sachdeva said in the email. A ShareChat spokesperson later confirmed the decision to lay off 101 employees. "The global pandemic along with various local market uncertainties have had an impact on our business plans. This has pushed us towards certain tough decisions including a revised leaner structure while we continue to grow," the spokesperson said in a statement. "We've had to let go of 101 of our employees who've been part of our start-up journey. This was not an easy decision to make." ShareChat said it will provide a comprehensive severance package and extend assistance to the impacted associates with their outplacement support. The Twitter-backed firm started monetisation through advertisements only last year. But the COVID-19 brought uncertainties to the ad market. "We have to focus on our core product and feed recommendation driven growth levers while scaling back on the others. We need to go back to our fundamentals in terms of only picking bets that move the needle for growth," Sachdeva said. "We believe the Ad Market would remain unpredictable this year. We are streamlining our revenue teams to these new expectations yet will keep working towards building the necessary technology infrastructure," he said. In another big change, which is in line with Twitter's decision to allow some employees to work from home forever, ShareChat said that it would be partially remote at all times in the future. "We have adapted well to the remote working environment. Hence, we have relooked at the requirement of physical office spaces. We would be partially remote at all times in the future," Sachdeva said in the email. ShareChat, which has over 60 million monthly active users, raised $100 million in a new round of funding in last August. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ms-dhoni-backed-khatabook-adds-to-its-line-up-of-star-investors-sequoia-and-tencent-get-more-stake-in-indias-largest-small-business-app/articleshow/75842295.cms">MS Dhoni-backed Khatabook adds to its line-up of star investors ⁠— Sequoia and Tencent get more stake in India's largest small business app</a> <a href="https://www.businessinsider.in/tech/news/faisal-siddiquis-tiktok-acid-attack-video-is-adding-to-the-growing-list-of-problems-for-the-platform-in-india/articleshow/75800571.cms">Faizal Siddiqui’s TikTok acid attack video is adding to the growing list of problems for the platform in India</a> <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">Tiktok got 4 million comments on Google Play Store dragging down its rating to 1.3⁠ — but it may not disappear yet</a>

ShareChat sacks 101 employees due to  'market uncertainties' amid COVID-19

<ul><li>ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter</li><li>The platform is now looking at starting its monetization journey and is reaching out to brands that could advertise on its platform</li><li>The platform’s aim is to get every Indian on to the internet, to a social network of its choice where they can converse in a language they are comfortable in</li></ul>It’s been four years since ShareChat, India’s homegrown regional social networking platform came into being. The platform came into the limelight after it raised $100 million funding in Series-D from Twitter, bringing the total raised in funding to $224 million. The company that was founded in 2015 by CEO Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, currently has a strong user base of 60 million. It hasn’t been making any money till now, because according to Sunil Kamat, Chief Business Officer, ShareChat, the platform was in the growth-hack mode. As the platform is now starting its monetization journey, it is not only reaching out to brands to partner with them but also planning a major hiring spree. It plans to expand its team from its current strength of 250 to 400 within the next three to four months. While they haven’t put a target figure to where they want to be in the next few years, Kamath shares that for them, the priority is to get more and more people onto the internet and present them with a platform where they are comfortable conversing and sharing their opinions. Edited excerpts: Q) It’s been four years since ShareChat started its journey. How has it been so far? We came into being four years ago, before the data revolution happened. Our journey has been pretty impactful till now. Our co-founders saw a gap in the social media landscape early on and saw a large opportunity for a regional social platform, and that’s where it all began. It's good to be early in the space and we are glad to be at the forefront of change because a lot of people are now trying to mimic our platform. It's a good feeling. Q) How big is the team right now, and how do you plan to scale it up? We will be hiring a lot of talent for the company across various units. Our strength is currently at 250, which we plan to scale up to 400 in the next four months. Q) You say you aren’t chasing targets right now. What are you in it for then? One thing that India has been missing is the ability to get everybody on board. For us, it’s about getting every Indian user to be on a social network of his choice and to make him comfortable with his language. What motivates us is the thought of bringing every Indian user to the Internet and thereby help improve his quality of life over a period of time. Q) What has your revenue model been so far? Our revenue model will be ad-based. Till now, we have been completely focused on growth. However, we are not in this for the short-tem. Our aim is to become one of the largest social networks in India, which means we will be heavily acquisition-based. Now that we have acquired users, it's good to open up to partners, to reach the audience. It's good for our audience too, as they have brands coming on board that they can interact with brands. We will end up building our own journey because it's always been that way for us. We never had parallel system to look up to. But people tend to replicate ShareChat’s journey which is overwhelming. Q) While you’ve been in existence for four years, you haven’t spoken about the platform too much. How have you been reaching out to your audience? Our audience belongs to the Tier II, III and IV markets, so we come up with a lot of regional communication. It's about who you want to communicate to. If I wanted to attract the investor community, I would talk to the mainline media. We are doing a lot of work in the regional side; we work with a network where we get access to regional print, television. However, now that we are starting to monetize the platform, you will see a lot more of us. We were in this growth hack mode all these years and didn’t have too much to talk about. We were just putting our heads together, getting the product fitment right, the initial engagement metrics in place and then scaling up with the acquisition of consumers and audience retention. That journey continues. Now we are aiming at accelerating the reach for the platform, getting people to know about ShareChat and build monetization opportunities for the platform, to see how we can get brands to engage with audiences because it’s a fairly new audience for them as well. Q) You have seen good growth in terms of your consumer base. What have you done right? As a platform, we are very data and insights driven. Since we are a User Generated Content platform, our consumers create content for other users to consume. So, a lot of our learning comes from our users. We see people behaving in a certain manner and modify our platform according to the needs of our consumers. We have a comment section on the platform where we observed people started asking for each other’s numbers and other details. Seeing this, we enabled a chat feature. We also observe the kind of content people are consuming on the platform. Sometimes, a nicely edited content might necessarily not do as well as another piece of normal content that people connect better with. So, these are the insights which we pick up. We unlearn and learn again and that's what keeps us going. Q) Going ahead, what will be your marketing strategy? A lot of our marketing will be focused on driving engagement for consumer on content. We will focus on encouraging consumers to use our camera feature. On the other side, we want to build monetization through brands and marketing channels. Q) Have you seen a lot of interest from marketers? We are still at a very early stage because we are just starting that journey now. I have met top FMCG brands and had amazing conversations. They are the ones who are giving us ideas about how they can use the platform. This is probably the first time that brands will have the ability to put up ads in 14-15 languages on a single platform. It's a challenge and an opportunity at the same time because I don't think digital agencies are equipped to run campaigns in more than a few languages. Q) Are you planning to expand to more languages? As a country, we have 22 official languages. We would love to evaluate a language on the basis of what it brings to the table, whether there’s a significant upside of that language. We have also done dialects like Rajasthani, Haryanvi and Bhojpuri because we are a very visual platform in terms of content. We recently brought in Urdu too. We are currently building a team of people who would be well-versed in these languages too, to be able to help consumers. We have teams for various languages and each of them has learning of their own language. What works in 'A' might not work in 'B' but could work in 'C'. So, they work independently, but there is a lot of common understanding of engaging content. Q) With this new round of funding coming in, what will your key focus areas be? The new round of funding hasn’t changed things much at our end. It's more of a financial transaction at this stage but with every round you raise, you become more responsible, towards your shareholders, and investors. So, we really have to make sure that we have very good stories.

You Searched For "Ankush Sachdeva" and got 5 results

IIT-K alumni's social networking app has something that Facebook lacks, and it has got them half a million users already

Anushree Singh

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

IANS

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

BI India Partner

ShareChat sacks 101 employees due to 'market uncertainties' amid COVID-19

Prabhjote Gill

ShareChat is growing its team from 250 to 400 as it moves to monetize its 60 million user base

Samarpita Banerjee

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