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The value of the title sponsorship could fall by 30% if <keyword id="54572" type="CITY" weightage="100" keywordseo="PepsiCo">PepsiCo</keyword> terminates its contract ahead of schedule as the <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> title sponsor raised concerns over the controversies and ethical issues that clad the name of the tournament now, experts say. A joint statement issued by the Board of Control for Cricket in India (<keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword>) and PepsiCo said the two were in discussions to work out a solution. 

	"Both parties will share it when ready," it said. IPL has been in the centre of a major spot-fixing controversy and two franchisees have been suspended from the tournament after a Supreme Court-appointed panel found their owners to be guilty of malpractices. 
 

	"We are very clear that we do not want to be associated with a controversyridden sport. However, as of now there is no decision to terminate the contract with IPL two years ahead of term. Discussions with BCCI are still on," a senior official at PepsiCo told ET. The company had paid Pepsi Rs 396.80 crore to bag the title sponsorship in 2013 for a fiveyear period which ends in 2017. 
 The official said PepsiCo was satisfied with the mileage it had derived from its association with the Twenty-20 tournament but Global Chairman <keyword id="6421975" type="PERSON" weightage="100" keywordseo="Indra-Nooyi">Indra Nooyi</keyword> has made it clear that the company will only associate with ethical and clean sporting properties. PepsiCo had earlier terminated its contract with ace golfer Tiger Woods following an infamous sex scandal. 

	The cola maker can scrap its sponsorship if circumstances sullied the sporting event's reputation or the brand image of the sponsor because of its IPL association. However, this needs to be proved by the sponsor. Otherwise, the cricket board has the option of dragging the company to court. 
 

	In its statement, BCCI said it has assured PepsiCo that steps would be taken to address the concerns and it will work towards necessary solutions in the interests of the league as well as the company. Media planners and experts say that if a solution is not found and PepsiCo does indeed exit ahead of its term, it could push down pricing of IPL title sponsorship by as much as 30%. 
 

	"Prices of the IPL title sponsorship will go down by 25-30% (that) is my estimate. That's because of two reasons. The new sponsor will have to wipe out the very strong association PepsiCo had with IPL for three years. Besides, the new title sponsor will have only two years to leverage IPL," said Sam Balsara, chairman at media buying group Madison. 
 Ecommerce companies such as Paytm and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> could look at picking up the title sponsorship if Pepsi ends its deal. Shankar Nath, senior vice-president at Paytm, which is already the title sponsor for all international cricket matches to be played in India till 2019, said the company would evaluate the opportunity once there was more clarity after BCCI's meeting on October 18. "IPL is a good, stable property," he said. A top Snapdeal official, who did not wish to be named, said the company may consider the sponsorship option as IPL was still an interesting asset. 

	Ashish Bhasin, chairman &amp; CEO, South Asia, at Dentsu Aegis Network, said it won't be difficult to find sponsors. "It's more about the pricing. Going forward pricing of title sponsorship and also of other sponsorship and TV spots will depend on how the controversy around IPL is managed. The impact will get magnified if the controversy doesn't end quickly," he said. But Shailendra Singh, joint managing director at entertainment and sports marketing firm Percept, said no one in BCCI had made any effort to rebuild the IPL brand and no company would want to risk its image by getting involved with the tournament. 
 Companies willing to take an exposure to IPL could be the new ecommerce players looking for a quick hit to establish themselves, and the fact that it would possibly be for a shorter duration of only two years would help. IPL was hit by the spot-fixing and betting scandal in 2013, the first year of Pepsi's association with the tournament. At that time, Delhi Police had arrested three players — <keyword id="13418" type="PERSON" weightage="100" keywordseo="S-Sreesanth">S Sreesanth</keyword>, Ashok Chandila and <keyword id="219674" type="PERSON" weightage="100" keywordseo="Ankeet-Chavan">Ankeet Chavan</keyword> — on charges of alleged spot fixing. Later, Gurunath Meiyappan, the son-in-law of then BCCI president N Srinivasan, was also arrested along with Bollywood actor Vindu Dara Singh for their alleged involvement in betting. 
	 
	(Image credits: Indiatimes)

Why IPL this year will be a huge failure?

The Indian Premier League (IPL) or popularly called ‘India ka tyohar’ has begun with the expected pomp and show. And with the <keyword id="2565794" type="UNKNOWN" weightage="20" keywordseo="IPL-8">IPL 8</keyword> on, many of us are cheering for our favourite teams before the idiot box. But while we enjoy this season, IPL also reminds us of the murky business that cricket has become. But has that deterred the game from being the nation’s favourite? 
 “Let’s not get carried away. Yes, some of the stuff is not right for the image of the game. But there has been controversy in sports since 1930s,” said <keyword id="201892" type="PERSON" weightage="20" keywordseo="Ravi-Krishnan">Ravi Krishnan</keyword>, the former managing director of IMG South Asia, who went on to become the co-founder and CEO of Stepathalon, a global wellness company. 
 
Substantiating his point, he asserted that the scam has hardly an impact on the game’s image. “Now when you say marred, there are more people, more viewership and more money in the game. So, where is the mar here?” averred Krishnan. 
 
Krishnan reaffirmed that the IPL controversy that happened in 2013, did not impact the sport enthusiast. He clarified that people still love the game and everything it stands for. “It brings more people to the game and the game is on an upward trajectory. I agree match-fixing is not good for the game but at present, the game is bigger than anything else,” he stated. 
 It is worth noting that in 2013, IPL was embroiled in a controversy when three players from Rajasthan Royals- <keyword id="13418" type="PERSON" weightage="20" keywordseo="S-Sreesanth">S Sreesanth</keyword>, <keyword id="219674" type="PERSON" weightage="20" keywordseo="Ankeet-Chavan">Ankeet Chavan</keyword> and <keyword id="1050075" type="PERSON" weightage="20" keywordseo="Ajit-Chandila">Ajit Chandila</keyword>, were arrested for spot fixing. Later, Gurunath Meiyappan, the team principal of Chennai SuperKings was also arrested on charges of betting. <keyword id="6358615" type="PERSON" weightage="20" keywordseo="Shilpa-Shetty">Shilpa Shetty</keyword>’s husband and co-owner of <keyword id="13808" type="COMPANY" weightage="20" keywordseo="Rajasthan-Royal">Rajasthan Royal</keyword>, Raj Kundra too confessed to be involved in betting. 
 
Image Credit: ipl8openingceremony.com

IPL; Scams helped this game to become more popular

<keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> pacer <keyword id="1807915" type="General" weightage="50" keywordseo="mohammed-siraj" source="Orion">Mohammed Siraj</keyword> had reported a "corrupt approach" to BCCI's Anti Corruption Unit (<keyword id="159581" type="General" weightage="80" keywordseo="acu" source="Orion">ACU</keyword>) from an unknown person, who wanted "inside news" about his team before Australia arrived in the country for a full-fledged tour in February this year. The India pacer, who is playing for Royal Challengers Bangalore in the ongoing IPL, promptly reported the matter to BCCI's ACU unit. It is understood that the gambler had lost a lot of money during the India games and messaged <keyword id="261464" type="General" weightage="100" keywordseo="siraj" source="Orion">Siraj</keyword> out of sheer frustration. India had played white-ball home series against New Zealand and Sri Lanka in January-February before Australia arrived. India won the T20 series against Sri Lanka 2-1 before blanking them 3-0 in the ODI series. Against New Zealand, India won the ODI series 3-0 before triumphing in the T20 series with a 2-1 margin, with the Black Caps winning the lone game of the tour in Ranchi. "It wasn't a bookie who approached Siraj. He is a driver from Hyderabad who is addicted to betting on India matches. He had approached Siraj via WhatsApp after losing a lot of money on India games," a senior BCCI source privy to the developments told PTI on condition of anonymity. "Siraj reported the approach immediately. The law enforcement (Andhra Police) authorities had nabbed the person," the source added. The BCCI had beefed up its ACU network ever since the spot-fixing scandal, involving S Sreesanth, Ankeet Chavan, Ajit Chandila and then Chennai Super Kings (CSK) team principal Gurunath Meiyappan, was unearthed in 2013. Now, each IPL team has a dedicated ACU official who stays in the same hotel and is there at the ground monitoring all the movements. Also, there is a mandatory ACU workshop for players on the dos and don'ts, and if any player fails to report a corrupt approach, there are sanctions in place. Bangladesh skipper Shakib Al Hasan was suspended in 2021 for not reporting a corrupt approach during his IPL stint in the previous season. RCB are currently placed eighth with four points after two wins and three defeats. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/audi-india-reports-over-two-fold-jump-in-sales-in-january-march-quarter/articleshow/99607457.cms">Audi India reports over two-fold jump in sales in January-March quarter</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/10-little-known-facts-about-mukesh-ambani-the-worlds-12th-richest-man/slidelist/99607111.cms">10 little known facts about Mukesh Ambani - The world’s 12th richest man</a>

Siraj reported corrupt approach to BCCI ACU before Australia tour: BCCI source

Mobile company <keyword id="215177" type="COMPANY" weightage="80" keywordseo="Vivo">Vivo</keyword> today replaced <keyword id="54572" type="CITY" weightage="80" keywordseo="PepsiCo">PepsiCo</keyword> as the title sponsor of the high-profile Indian Premier League, a change necessitated by the beverage giant's sudden pullout from a five-year deal that was to end in 2017. 
 "The <keyword id="6354312" type="CITY" weightage="80" keywordseo="IPL">IPL</keyword> title sponsorship right has been assigned to M/S Vivo mobiles. Vivo is to give the Bank Guarantee in next ten days," the <keyword id="6354756" type="CITY" weightage="80" keywordseo="BCCI">BCCI</keyword> said in a statement announcing decisions taken at its all-powerful working committee meeting. 
 
PepsiCo's decision to end its deal with IPL was reportedly caused by the spot-fixing scandal which shook the game in 2013. 
 
Although the company did not come on record to specify the reasons but it was reported that PepsiCo felt the spot- fixing scandal had brought the IPL in disrepute. 
 
In the 2013 season of the IPL, Ankeet Chavan, Ajit Chandila and S Sreesanth were arrested over charges of spot- fixing. This was followed by allegations that Chennai Super Kings team principle Gurunath Meiyappan, and Raj Kundra, co- owner of Rajasthan Royals, were involved in betting. 
 
The BCCI banned the three cricketers for life and the Supreme Court appointed the Justice Mudgal committee to investigate the scandal. 
 
The Supreme Court appointed the Justice RM Lodha panel and the quantum of punishment was decided, with CSK and Rajasthan Royals banned from the tournament for two years. Meiyappan and Kundra, on the other hand, were banned for life. 
 Among other decisions taken at today's meeting, <keyword id="69300" type="CITY" weightage="80" keywordseo="nike">Nike</keyword> was retained as the apparel sponsor of the Indian cricket team. 
 
Image credit: Indiatimes

Vivo replaces PepsiCo as title sponsor of the Indian Premier League

The <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">Indian Premier League</a> (IPL) is the most-attended cricket league on Earth. It ranks sixth among <keyword id="6356028" type="COMPANY" weightage="80" keywordseo="Sports">sports</keyword> leagues, and became the first sporting event in history to be broadcast live on YouTube back in 2010. 
 Brand IPL is a beast. It was pegged at a whopping $3.2 billion in 2014, and <keyword id="6354756" type="CITY" weightage="60" keywordseo="BCCI">BCCI</keyword> claims the 2015 <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">IPL</a> season contributed over $182 million to the Indian economy. 
 
In 2016, the title sponsor of the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">IPL</a> is <a href="http://www.businessinsider.in/searchresult.cms?query=Vivo+Electronics&amp;sortorder=effectivedate">Vivo Electronics</a>. That means the league is now officially known as the <keyword id="215177" type="COMPANY" weightage="40" keywordseo="Vivo">Vivo</keyword> <keyword id="6354831" type="ORGANIZATION" weightage="60" keywordseo="Indian-Premier-League">Indian Premier League</keyword>. Just like the IPL, the history of IPL’s title sponsorship is also muddled in a bit of controversy, confusion and drama. 
 
Back in 2008, DLF, Indian's biggest real estate company, paid a hefty sum of Rs. 200 Crores (around $36.25 million), to own the title rights for the first five years of the tournament. However, after the given period, DLF decided not to renew its contract. This forced <a href="http://www.businessinsider.in/searchresult.cms?query=BCCI&amp;sortorder=effectivedate">BCCI</a> to issue a new tender, with a base price of Rs. 300 Crores. 
 
This was also the time when the match fixing scandal struck hard, and there was widespread skepticism about the future of the tournament. 
 
In the 2013 season of the IPL, Ankeet Chavan, Ajit Chandila and S Sreesanth were arrested over charges of spot- fixing. 
 
There were allegations that <a href="http://www.businessinsider.in/searchresult.cms?query=Chennai+Super+Kings+&amp;sortorder=effectivedate">Chennai Super Kings </a>team principle Gurunath Meiyappan and <keyword id="13802" type="CITY" weightage="60" keywordseo="Rajasthan-Royals">Rajasthan Royals</keyword> co-owner Raj Kundra were involved in betting. 
 
The BCCI banned the three cricketers for life, CSK and Rajasthan Royals were banned from the tournament for two years and Meiyappan and Kundra, were banned for life. 
 
Anyway, Pepsi struck a new title sponsorship deal in 2012. The amount was almost double the original title sponsorship deal <a href="http://www.businessinsider.in/searchresult.cms?query=DLF&amp;sortorder=effectivedate">DLF</a> signed back in 2008, and everybody was happy. Officials were positive that despite all the negative colours IPL had been painted in, the league will endure. 
 
The deal was clinched for a solid Rs 396.8 Crores (around $71.77 million) for the next five years (2013-17). <a href="http://www.businessinsider.in/searchresult.cms?query=Airtel&amp;sortorder=effectivedate">Airtel</a>, India’s largest telecom company also bid Rs. 316 Crores (around $57.27 million), but was obviously outbid. 
 
However, in 2015, the beverage giant pulled out from a five-year deal that was to end in 2017. <a href="http://www.businessinsider.in/searchresult.cms?query=PepsiCo&amp;sortorder=effectivedate">PepsiCo</a>'s decision to end its deal with IPL was reportedly caused by the spot-fixing scandal which shook the game in 2013. 
 
In 2016, mobile company Vivo replaced <a href="http://www.businessinsider.in/searchresult.cms?query=PepsiCo&amp;sortorder=effectivedate">PepsiCo</a> as the title sponsor of the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">Indian Premier League </a>(IPL), and the game continues. 
 
Image credit: Indiatimes

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Why IPL this year will be a huge failure?

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IPL; Scams helped this game to become more popular

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Siraj reported corrupt approach to BCCI ACU before Australia tour: BCCI source

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Vivo replaces PepsiCo as title sponsor of the Indian Premier League

BI India Bureau

IPL Sponsorships – How it changed hands and the drama associated with it

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