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<ul><li>From body shaming, to ‘not safe’ times, to stifle voices and prejudices, <keyword id="2017726" type="PERSON" weightage="20" keywordseo="JOS-ALUKKAS">Jos Alukkas</keyword>' latest ad questions the status quo for women in India. </li><li>It gives out the message that the world is theirs for the taking and it always opens doors for a brave heart.</li></ul>Jos Alukkas has launched a powerful film that stands as a shining light to all the women. Conceputalised by <keyword id="188613" type="COMPANY" weightage="20" keywordseo="Dentsu-India">Dentsu India</keyword>, the creative agency from the house of dentsu international, the ad questions the status quo for women in India. Jos Alukkas has always been a brand that echoed the voice of the Indian middle class. Its monumental decision to speak out on women’s freedom aims to drive real conversations among people. Consequently, it intends to spark a change in the long-term repressive mentality against women across the country. The film through its multiple protagonists from all walks of life demonstrates the various hurdles faced by women. They are the ones who are taught to be silent, naïve, and even afraid. Their opinions go unheard and voices are usually stifled. Their freedom is the benevolence of others. Women face countless challenges in everyday life, simply to have the basic freedom that the opposite gender gets so easily. In each of their struggles, there lies a deeper story of the same hurdles that generations of women had to bear. From body shaming, to ‘not safe’ times, to stifle voices and prejudices, the film smashes through all barriers for women. It gives out the message that the world is theirs for the taking and it always opens doors for a brave heart. The film features the well-known South Indian actress and the brand ambassador, Trisha. The ‘shine’ of the jewels is metaphorically compared to the shine of the women who face numerous obstacles on a daily basis. Just as the gold never loses its shine even after it has gone through fire, the same is for women and the challenges they face. These tough women have been an inspiration for the brand and through this film, it pays homage to them. <div type="Youtube" id="8SBl6PsJq1c" title="Jos Alukkas - Shine on, girl." thumbUrl="https://i.ytimg.com/vi/8SBl6PsJq1c/mqdefault.jpg"></div> Speaking on the film, <keyword id="5528920" type="PERSON" weightage="20" keywordseo="John-Alukka">John Alukka</keyword>, Managing Director, Jos Alukkas said, “We hope that we can inspire real change with this film. Of course, it’s about starting a conversation, because silence can never bring about change.” “The attempt was to tell a story every girl out there would relate to. At the same time, while we were making the film we ensured that it had certain cinematic values to it. The feedback we’ve been receiving is great. I believe, we’ve achieved what we wanted to,” added <keyword id="1823566" type="PERSON" weightage="20" keywordseo="Anjo-Jose">Anjo Jose</keyword>, Creative Head, Dentsu India. “To me, ‘Shine on’ is not just a campaign. It is a movement that reverberates the ideology of what the brand stands for. It is a powerful way that puts the spotlight on the subdued, yet strong women in society that's sure to start the warranted momentum,” opined <keyword id="3756360" type="PERSON" weightage="20" keywordseo="Vidya-Sankar">Vidya Sankar</keyword>, Vice President, Dentsu India.

Jos Alukkas encourages women to fight against various barriers that society puts in their way

<ul class="summary-list"><li><keyword id="6164007" type="UNKNOWN" weightage="60" keywordseo="Khabib-Nurmagomedov">Khabib Nurmagomedov</keyword> competes in his 29th mixed martial arts match Saturday, and speculation remains over whether the sambo specialist will retire forever next year.</li><li>Daniel Cormier, a former two-weight <keyword id="992778" type="ORGANIZATION" weightage="60" keywordseo="UFC">UFC</keyword> champion himself, said his gymmate Nurmagomedov has emulated the achievements of other champions from the American Kickboxing Academy in San Jose.</li><li>The AKA founder <keyword id="9827789" type="UNKNOWN" weightage="60" keywordseo="javier-mendez">Javier Mendez</keyword> was asked at a <keyword id="9060271" type="UNKNOWN" weightage="60" keywordseo="fight-island">Fight Island</keyword> media day this week whether there are any up-and-coming athletes from his academy who can one day emulate Nurmagomedov, like Nurmagomedov emulated Cormier and others.</li><li>Mendez instead hailed three athletes close to Nurmagedomov, telling the MMA media to expect big things from Islam Makhachev, Umar Nurmagomedov, and Usman Nurmagomedov.</li></ul>FIGHT ISLAND — Javier Mendez listed three fighters to potentially replace Khabib Nurmagomedov when the UFC lightweight champion finally retires from mixed martial arts.Mendez, the founder of the American Kickboxing Academy (AKA) in San Jose, is Nurmagomedov's long-time trainer, and will be cornering for the Russian at UFC 254 in Abu Dhabi on Saturday.Victory over American striker Justin Gaethje would advance Nurmagomedov's unbeaten record to 29 wins — and it has been rumored that he could be tempted to take a legacy fight, <a href="https://www.insider.com/georges-st-pierre-is-ideal-opponent-for-khabib-nurmagomedov-2020-10" target="_blank" rel="noopener">potentially against Georges St. Pierre</a>, before retiring from the sport forever.Another famous AKA graduate, former two-weight UFC champion Daniel Cormier, said at a Fight Island media day Thursday, that alongside Luke Rockhold and Cain Velasquez, he established AKA as a place where champions practise.But Cormier added that Nurmagomedov, one of the most dominant fighters the UFC has ever seen, has taken AKA's reputation to another level.At the same media day, Mendez said there are three Dagestani fighters close to Nurmagomedov who could help fill the void should he retire next year.They are:<ol><li>Islam Makhachev — A lightweight in the UFC with a record of 18 wins (three knockouts, seven submissions, eight decisions) against one loss.</li><li>Umar Nurmagomedov — A featherweight recently signed to the UFC with an unbeaten record of 12 wins (one knockout, five submissions, and six decisions)</li><li>Usman Nurmagomedov — A lightweight recently signed to Bellator MMA with an unbeaten record of 11 wins (seven knockouts, three submissions, and one decision)</li></ol>"On Khabib's side, he's got Islam Makhachev who is fighting against Rafael dos Anjos," Mendez said.Makhachev only has one loss, a knockout in 2015, and is on a six-fight win streak. He was supposed to fight dos Anjos on Saturday at UFC 254 but the bout has been postponed until November 14 after dos Anjos tested positive for coronavirus.It will be Makhachev's sternest test yet. "Expect Islam to be victorious," Mendez said confidently this week.Elsewhere, Mendez expects Nurmagomedov's family members to excel in the various MMA organizations — particularly Usman Nurmagomedov — who he seemed particularly excited about."Umar, his cousin, another undefeated guy. His other cousin, Usman, signed with Bellator and I think he's going to be a superstar, with time."Expect Usman to be the Luke Rockhold of Dagestan because the guy has got it all."Read more:<a href="https://www.insider.com/video-khabib-nurmagomedov-looked-relieved-to-make-weight-2020-10" target="_blank" rel="noopener">Khabib Nurmagomedov looked relieved to make weight ahead of his UFC lightweight title fight Saturday</a><a href="https://www.insider.com/khabib-nurmagomedov-on-difference-between-russian-us-wrestling-2020-10" target="_blank" rel="noopener">Khabib Nurmagomedov says there's a difference between Russian and American wrestling, and it's all to do with relentlessness</a><a href="https://www.insider.com/khabib-nurmagomedov-has-given-conor-mcgregor-an-ultimatum-2020-10" target="_blank" rel="noopener">Khabib Nurmagomedov has given Conor McGregor an ultimatum, showing how much power the Irishman has lost in recent years</a><a href="https://www.insider.com/conor-mcgregor-gets-fighter-support-after-khabib-nurmagomedov-demand-2020-10" target="_blank" rel="noopener">Conor McGregor appears to have support from a UFC ally after he was slapped with an ultimatum by Khabib Nurmagomedov</a><a href="https://www.insider.com/andrade-vs-chookagian-video-shows-brutal-body-shot-2020-10" target="_blank" rel="noopener">Video footage from a UFC women's flyweight match shows the devastating, fight-ending effect a big shot to the body can have</a>

3 fighters close to Khabib Nurmagomedov could replace him when he finally retires, his trainer said

<ul class="summary-list"><li><keyword id="2944528" type="PERSON" weightage="60" keywordseo="Conor-McGregor">Conor McGregor</keyword>'s recent behavior continues to attract backlash.</li><li><keyword id="6164007" type="UNKNOWN" weightage="60" keywordseo="Khabib-Nurmagomedov">Khabib Nurmagomedov</keyword>'s <keyword id="6403489" type="ORGANIZATION" weightage="60" keywordseo="mma">MMA</keyword> coach <keyword id="9827789" type="UNKNOWN" weightage="60" keywordseo="javier-mendez">Javier Mendez</keyword> said the Irishman is out of control.</li><li>McGregor had recently mocked the death of Nurmagomedov's father.</li></ul><a href="https://www.insider.com/category/conor-mcgregor" target="_blank" rel="noopener">Conor McGregor</a>'s recent antics continue to attract condemnation and ire from the combat <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">sports</keyword> community.The former <a href="https://www.insider.com/category/ufc" target="_blank" rel="noopener">UFC</a> two-weight champion in July appeared to mock the death of esteemed <a href="https://www.insider.com/category/mma" target="_blank" rel="noopener">MMA</a> coach Abdulmanap Nurmagomedov, who passed away aged 57 in 2020 after coronavirus complications.It followed a comment from Khabib Nurmagomedov, Abdulmanap's famous son, who said: <a href="https://www.insider.com/khabib-nurmagomedov-on-conor-mcgregor-loss-good-always-defeats-evil-2021-7" target="_blank" rel="noopener">"Good always defeats evil,"</a> after watching Dustin Poirier destroy McGregor for the second time this year.In a tweet which has since been removed from the platform, McGregor said: "Covid is good and father is evil?"<div type="image" title="Conor McGregor's deleted tweet read: &quot;Covid is good and father is evil?&quot;" height="212" width="633" msid="85207082" hostid="261"></div>Nurmagomedov's long-time coach Javier Mendez, who runs the world-famous American Kickboxing Academy in San Jose, said McGregor may be tweeting out of anger.On the "Real Quick with Mick Swick" podcast, Mendez said: "He's got all the money but he doesn't have the one thing he used to have: The respect of the whole world as a fighter."Maybe he's angry because he doesn't have that anymore. I just know he should have never texted those words, ever."Who should like him for a comment like that? How many people do you know, lost their family, lost their business, lost everything because of COVID, and you make fun of it? You say COVID good, father evil? Are you kidding me?"Mendez went on to call McGregor an "idiot" who is digging a metaphorical knife into people's hearts."He's out of control," Mendez said, adding: "He's flat-out an idiot."<div type="image" title="Javier Mendez and Khabib Nurmagomedov" height="1000" width="2000" msid="85207083" hostid="261"></div>"And this has nothing to do with Khabib's father," he continued."This has nothing to do with those comments on COVID. We already know what he thinks on Khabib. That's fine. But you make a comment like that, all the money in the world isn't going to allow you to get away with some of the stupid things you say."<h2>Many have criticized McGregor of late</h2>Khabib Nurmagomedov is already aware of what McGregor said about his father, and called him "evil" for making such comments."Only evil can talk about your father, like wife, kids, religion," <a href="https://www.insider.com/khabib-nurmagomedov-called-ufc-rival-conor-mcgregor-evil-2021-8" target="_blank" rel="noopener">he said earlier this month</a>. "If you're a normal human, you're never going to talk about this stuff."Nurmagomedov and Mendez are not the only people to call McGregor out on his behavior, though.Throughout the week of his last fight, a first-round technical knockout because of doctor's stoppage to Poirier in July, McGregor made numerous death threats.After seeing and hearing <a href="https://www.insider.com/video-conor-mcgregor-delivered-unhinged-rant-after-breaking-his-leg-2021-7" target="_blank" rel="noopener">McGregor's wild and disturbing</a> post-fight rant, <a href="https://www.insider.com/khabib-nurmagomedov-top-ufc-athletes-slam-conor-mcgregor-behavior-2021-7" target="_blank" rel="noopener">Nurmagomedov said the fighter is "finished."</a>A former <keyword id="992778" type="ORGANIZATION" weightage="60" keywordseo="UFC">UFC</keyword> champion called Rafael dos Anjos called McGregor <a href="https://www.insider.com/khabib-nurmagomedov-top-ufc-athletes-slam-conor-mcgregor-behavior-2021-7" target="_blank" rel="noopener">"a little boy,"</a> while another former champion Dominick Cruz said the fighter just needed to <a href="https://www.insider.com/khabib-nurmagomedov-top-ufc-athletes-slam-conor-mcgregor-behavior-2021-7" target="_blank" rel="noopener">"shut up."</a>One of MMA's most celebrated coaches, <a href="https://www.insider.com/prominent-mma-figures-criticize-conor-mcgregors-stupid-behavior-2021-7" target="_blank" rel="noopener">Firas Zahabi, even suggested those close to McGregor - like his coaches and friends - should stage an intervention</a>.

Khabib Nurmagomedov's coach says Conor McGregor is out of control and is losing the respect of MMA

<ul class="summary-list"><li><keyword id="9054110" type="UNKNOWN" weightage="60" keywordseo="justin-gaethje">Justin Gaethje</keyword> will be the "toughest opponent" of <keyword id="6164007" type="UNKNOWN" weightage="60" keywordseo="Khabib-Nurmagomedov">Khabib Nurmagomedov</keyword>'s entire career, the Russian's gym-mate at the American Kickboxing Academy, Dan Cormier, said.</li><li>Gaethje is a striking expert who produced one of the most significant combat <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">sports</keyword> victories of the year when he stopped Tony Ferguson in the fifth round of the first major pandemic era fight card, in May.</li><li>Two months later, Nurmagomedov's father Abdulmanap died aged 57 after battling the coronavirus.</li><li>Cormier said the fighter will use the family tragedy as motivation heading into the October lightweight championship match.</li></ul>Khabib Nurmagomedov will use his father's recent death as motivation ahead of his fight with Justin Gaethje, his gym-mate Dan Cormier said.Nurmagomedov defends his UFC lightweight championship in a title unification match against the interim belt holder Gaethje, at <keyword id="9699767" type="UNKNOWN" weightage="60" keywordseo="ufc-254">UFC 254</keyword> on October 24 at a to-be-determined location.Though Nurmagomedov has signature wins over Rafael dos Anjos, Conor McGregor, and Dustin Poirier, it is Gaethje, according to Cormier, who will be the Dagestani sambo expert's "toughest opponent."In an interview with <a href="https://sports.yahoo.com/all-the-cage-cormier-thinks-gaethje-is-khabibs-toughest-test-bellator-signs-anderson-182350123.html" target="_blank" rel="noopener">the Yahoo Sports boxing and MMA columnist Kevin Iole</a>, Cormier, a former UFC heavyweight champion who fights Stipe Miocic on Saturday, spoke about the high-stakes 155-pound match-up in two months' time.The bout follows family tragedy for Nurmagomedov, who has been mourning the passing of his father and trainer, Abdulmanap Nurmagomedov. <a href="https://www.insider.com/khabib-nurmagomedovs-dad-abdulmanap-dies-aged-57-coronavirus-2020-7" target="_blank" rel="noopener">Abdulmanap died aged 57 in July, after battling the coronavirus</a>."Sometimes you need distractions and you need motivations in different forms," Cormier said. "I think Khabib will use [his father's death] as motivation. He's a professional. He's a pro's pro and he's going to prepare himself to the best of his ability."Regarding the actual fight, Nurmagomedov's task is to defeat Gaethje, who produced one of the most significant combat sports victories of the year when he <a href="https://www.insider.com/justin-gaethje-tortured-tony-ferguson-5-rounds-at-ufc-249-2020-5" target="_blank" rel="noopener">"tortured" the previously dominant mixed martial artist Tony Ferguson in a striking masterclass</a> in May.In the bout, the main event of UFC's first pandemic era event, Gaethje pounded Ferguson for four rounds, before stopping him in the fifth.Cormier called Gaethje the "toughest opponent" for Nurmagomedov, adding: "I think the vast majority of the world feels that this is the toughest guy for him at 155 [pounds]."I think he'll be okay. His ability to train and prepare for this and continue to work toward the goal that him and his father had together will allow him to maybe come to terms with everything that's happening around him."Cormier and Nurmagomedov share a trainer in Javier Mendez, who runs the acclaimed American Kickboxing Academy in San Jose, California.Cormier said Mendez will be working with him, cornering him for the Miocic trilogy bout this weekend at UFC 252, before leaving for Russia to connect with Nurmagomedov and fine-tune a strategy intended to defeat Gaethje."The team will prepare him to the best of his ability, but he'll also be around his family who loves him, and now he'll see Javier from here, another familiar face who will help him to get through a difficult time as he prepares to defend his title again," Cormier said.Read more:<a href="https://www.insider.com/floyd-mayweather-leonard-ellerbe-says-hes-received-comeback-offers-2020-8" target="_blank" rel="noopener">Floyd Mayweather's business partner says he's received 'a few sick offers' as the retired boxer talks-up a $100 million exhibition tour</a><a href="https://www.insider.com/conor-mcgregor-is-teasing-a-boxing-comeback-manny-pacquiao-linked-2020-8" target="_blank" rel="noopener">Conor McGregor has been teasing a comeback, and one option could involve a $250 million mega-bout against Manny Pacquiao</a><a href="https://www.insider.com/watch-joe-george-land-an-uppercut-his-opponents-body-stiffens-2020-8" target="_blank" rel="noopener">An unbeaten American boxer landed an uppercut so hard his opponent's body stiffened, losing by instant knockout</a><a href="https://www.insider.com/daniel-kinahan-ran-boxing-using-fear-and-bullying-sources-say-2020-7" target="_blank" rel="noopener">Daniel Kinahan, a suspected $1.1 billion gang lord, ran boxing using fear and bullying, sources say</a><a href="https://www.insider.com/conor-mcgregor-nurmagomedov-will-s-his-pants-in-gaethje-fight-2020-8" target="_blank" rel="noopener">Conor McGregor said Khabib Nurmagomedov will be 's----ing his pants' when he fights Justin Gaethje in October</a>

Khabib Nurmagomedov will use his father's tragic death as motivation for his fight with Justin Gaethje, his gym-mate said

<ul class="summary-list"><li>Significant people in the <keyword id="992778" type="ORGANIZATION" weightage="60" keywordseo="UFC">UFC</keyword> describe <keyword id="9054110" type="UNKNOWN" weightage="60" keywordseo="justin-gaethje">Justin Gaethje</keyword> as <keyword id="6164007" type="UNKNOWN" weightage="60" keywordseo="Khabib-Nurmagomedov">Khabib Nurmagomedov</keyword>'s most dangerous opponent to date.</li><li>The two lightweight competitors will fight at the behind-closed-doors UFC 254 event, which takes place at the Flash Forum on <keyword id="9060271" type="UNKNOWN" weightage="60" keywordseo="fight-island">Fight Island</keyword>, Abu Dhabi, on Saturday.</li><li>The UFC President <keyword id="1358348" type="PERSON" weightage="60" keywordseo="Dana-White">Dana White</keyword> said Gaethje has the "perfect style" to trouble Nurmagomedov, and the UFC commentator <keyword id="10141065" type="UNKNOWN" weightage="60" keywordseo="dan-cormier">Dan Cormier</keyword> said he's the most exciting fighter in all combat <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">sports</keyword>.</li><li>Lightweight contender Dustin Poirier meanwhile said that whoever controls the real estate in the Octagon, will likely control the fight itself and find a way to win the bout.</li></ul>FIGHT ISLAND — Significant people in the UFC say Justin Gaethje is going to be the toughest test of Khabib Nurmagomedov's entire career.The UFC lightweight champion Nurmagomedov, who is undefeated as a pro MMA fighter after 28 fights, defends his record and his title at Saturday's UFC 254 event, the finale of UFC's second residency on Fight Island, Abu Dhabi.Nurmagomedov may have defeated Rafael dos Anjos, Conor McGregor, and Dustin Poirier but it is Gaethje — who is riding the high of a Tony Ferguson bludgeoning in May — who has the "perfect style" to defeat him.That's according to the UFC President Dana White, who put this bout together to unify Nurmagomedov's championship with Gaethje's interim title."The thing that makes this such a great fight is that Justin Gaethje has the perfect style [to defeat Khabib]," <a href="https://sports.yahoo.com/why-khabib-nurmagomedov-vs-justin-gaethje-is-a-fight-for-the-ages-221617140.html" target="_blank" rel="noopener">White told Yahoo Sports</a>.White hailed Gaethje's MMA wrestling skillset. "Not just wrestling, but MMA wrestling. He's very good with his wrestling as it applies to the sport of mixed martial arts."Then, he has knockout power in both hands. He's not afraid to go after anybody and mix it up."This is by far the most dangerous opponent that Khabib has ever faced," said White.The UFC commentator and former two-weight champion Daniel Cormier agrees with his boss, telling the media at a Fight Island press event last week that it is the "toughest fight in the division for [Nurmagomedov]."Cormier is a close friend of Nurmagomedov's, and has trained alongside him at the American Kickboxing Academy in San Jose, California.Though he is confident in Nurmagomedov's commitment and discipline, he is wary about the threat Gaethje poses. "Justin Gaethje is an absolute stud," said Cormier."They call him the human-highlight and the most exciting in the game, it's true. Not just the game, but all of combat sport."There is no fighter in all sport who is as exciting as Justin Gaethje, boxing, kickboxing, mixed martial arts — you'll find nobody more exciting and better."If the Justin Gaethje who fought Tony Ferguson in May [turns up on fight night Saturday, then he] is more dangerous than anyone [Nurmagomedov] has ever stood across the Octagon from."<h2>Controlling the Octagon's real estate will control the fight itself, according to Dustin Poirier</h2><div type="image" title="Justin Gaethje, Khabib Nurmagomedov fight" height="750" width="1500" msid="78773238" hostid="261"></div>UFC lightweight competitor, Dustin Poirier, who lost to Nurmagomedov in Abu Dhabi last year, and is tentatively scheduled to fight Conor McGregor on January 23, told <a href="https://www.youtube.com/watch?v=5qe4E8pamq0" target="_blank" rel="noopener">The Fight with Teddy Atlas show on YouTube</a> that the outcome of the fight will likely be determined by where in the Octagon the majority of the fight takes place."It comes down to the execution," said Poirier."If Gaethje can keep his feet in the center of the Octagon and his back off of the fence, I think he has the credentials, experience, and wrestling to keep [the fight] on the feet."And we know what he does when he's throwing those overhands, and he's brawling, anyone can get hit with that."Poirier said he finds it easier to defend against textbook-style shots. The jab and overhand right in a classic, one-two combination, or a jab, overhand right, and hook sequence in an orthodox one-two-three combo.The Louisianan said Gaethje does not do this, and so it is likely tougher to block or evade the shots altogether."One-twos, one-two-threes, the good technique — I think that's easier to deal with — than a guy throwing overhands and winging punches. Those angles and timing are different," he said."It's going to execution and who can execute their gameplan. If Khabib can bully him against the fence he's going to win in this fight. If Gaethje can keep it in the middle of the Octagon, I think he's going to win."He's probably the most decorated wrestler Khabib has fought … but in collegiate wrestling, there's no fence, and that's where Khabib mauls guys."I've never felt anybody like that in training before, the way Khabib felt against that fence. And we'll see if Khabib is prepared for that."Read more:<a href="https://www.insider.com/khabib-nurmagomedov-has-given-conor-mcgregor-an-ultimatum-2020-10" target="_blank" rel="noopener">Khabib Nurmagomedov has given Conor McGregor an ultimatum, showing how much power the Irishman has lost in recent years</a><a href="https://www.insider.com/andrade-vs-chookagian-video-shows-brutal-body-shot-2020-10" target="_blank" rel="noopener">Video footage from a UFC women's flyweight match shows the devastating, fight-ending effect a big shot to the body can have</a><a href="https://www.insider.com/video-juan-romans-knockout-was-so-awesome-the-commentator-swore-2020-10" target="_blank" rel="noopener">Juan Roman's spinning kick knockout was so impressive that a TV commentator couldn't help but swear live on air</a><a href="https://www.insider.com/lopez-an-overnight-sensation-after-scoring-a-great-boxing-win-2020-10" target="_blank" rel="noopener">23-year-old American Teofimo Lopez becomes a mainstream sporting sensation by scoring one of boxing's great wins</a><a href="https://www.insider.com/brian-ortega-produced-muay-thai-masterclass-to-dominate-korean-zombie-2020-10" target="_blank" rel="noopener">Brian Ortega produced a Muay Thai masterclass to dominate Korean Zombie and steal the show on Fight Island</a>

Important figures in the UFC say Justin Gaethje will be the toughest test of Khabib Nurmagomedov's entire career

<ul class="summary-list"><li><keyword id="3893074" type="PERSON" weightage="60" keywordseo="Anthony-Pettis">Anthony Pettis</keyword> and <keyword id="9579757" type="UNKNOWN" weightage="60" keywordseo="clay-collard">Clay Collard</keyword> headline the <keyword id="1715557" type="PERSON" weightage="60" keywordseo="PFL">PFL</keyword> 1 <keyword id="6403489" type="ORGANIZATION" weightage="60" keywordseo="mma">MMA</keyword> event broadcast Friday on ESPN.</li><li>Pettis is a former UFC champion and Collard attracted acclaim for his boxing prowess mid-pandemic.</li><li>Both fighters talk a good game, and Pettis promised fireworks when they finally throw down.</li></ul>Anthony Pettis, a self-described "straight-up G killer," is confident of winning big against boxing's lockdown cult hero Clay Collard at the first event of the 2021 Professional Fighter's League season Friday on ESPN.Pettis is a former UFC lightweight champion and has shared the combat arena with some of the biggest names in mixed martial arts.He signed a deal with the PFL last year and makes his debut for the company at PFL 1, which takes place behind-closed-doors at the Ocean Casino Resort in Atlantic City.The American headlines the show against his compatriot Collard, who emerged as a hardcore fight fan favorite in 2020. Collard appeared in a number of Top Rank boxing shows at the start of the pandemic, and he kept winning.Though there appears to be a talent gap between Pettis, and all his accomplishments, and Collard, who is as game an underdog as they come, there is an opportunity for the latter to score the scalp of a lifetime this week."Anthony Pettis brings a lot of weapons Clay hasn't seen before," PFL analyst and commentator <keyword id="5496669" type="PERSON" weightage="60" keywordseo="Kenny-Florian">Kenny Florian</keyword> told Insider. "But I think Clay is comfortable [in the underdog role]."The way that Pettis performs will tell us a lot about how motivated he is for the entire tournament, and for Collard, he has an opportunity to beat one of the favorites and to show who he is."Pettis told Insider there's "definitely" a talent gap between him and Collard. "I see that with most guys I fight. I feel like I am who I am for a reason," he said."I've been in this game for a long time fighting the who's who of mixed martial arts. These guys are all dangerous, don't get me wrong. But I see myself as being on a different level than they are."Benson Henderson, Donald Cerrone, Rafael dos Anjos, Eddie Alvarez, Charles Oliveira, Max Holloway, Michael Chiesa, Stephen Thompson, Tony Ferguson, and Nate Diaz are just some of the big name opponents Pettis has fought in his career.And though PFL will be a new experience as it is structured as an NFL and NBA-style season, with a playoffs and a finals to work toward, for Pettis, regular competition is nothing new."It's going to be scary to see how good I get this year," Pettis said.<h2>Collard says competing as a boxer has enhanced his MMA</h2><div type="image" title="Clay Collard boxing" height="1315" width="1800" msid="82201138" hostid="261"></div>Top Rank was the world's first major boxing promotion to restart its live events business during the pandemic, and attracted widespread praise for the shows it held inside a conference center at the MGM Grand in Las Vegas.At those events, <a href="https://www.insider.com/video-elvis-rodriguez-kos-his-opponent-with-a-jab-2020-7" target="_blank" rel="noopener">Elvis Rodriguez further established himself as one of boxing's top prospects.</a> Jose Zepeda and Ivan Baranchyk also returned the "2020 Fight of the Year" for a bout that featured <a href="https://www.insider.com/video-zepeda-and-baranchyks-war-is-fight-of-the-year-2020-10" target="_blank" rel="noopener">eight total knockdowns were scored</a> and a post-fight ambulance.And then there was Collard, who <a href="https://www.insider.com/clay-collard-former-ufc-becomes-one-of-boxings-biggest-hits-2020-7" target="_blank" rel="noopener">became the talk of the summer</a> for his succession of Vegas victories.Collard fought six times in 2020, and four times at Top Rank's bubble in Las Vegas - advancing his pro boxing record to 9-4-3 with 4 KOs.He told Insider <a href="https://www.insider.com/clay-collard-wants-world-titles-in-boxing-and-mma-2020-12" target="_blank" rel="noopener">the experiences helped him become a better mixed martial artist</a>. "Honestly, I think getting back to my roots and back to my boxing has benefitted my all-round game," Collard said."I still haven't stopped training mixed martial arts, but I can tell the difference in sparring. My eyes are better. I can see things coming at me sooner, I'm hitting harder, and my hand-speed is faster."So, I think it's improved my fight game tremendously. I'm just excited to get back to PFL, MMA, and showcase my skills."Though he's a striker at heart, Collard said he remains confident of finishing MMA fights either on his feet or on the ground."I think everybody in PFL is going to try to take me down - they're stupid if they don't," he said."I think I am one of the best strikers in the game today, and I decided to go to PFL to prove that but I still think I'm dangerous anywhere."If they want to lean more toward the striking, that definitely benefits me. I consider myself more a striker but you've got to be well-rounded and well-prepared for anywhere the fight goes in mixed martial arts."The PFL analyst Florian is curious about the ways in which Collard can integrate his boxing learnings into the pro MMA game."It all depends on how he plans on integrating his boxing, and integrating it for Anthony Pettis," Florian told us."Pettis has an ability to thwart even the best strikers in the game - defeating Wonderboy [Stephen Thompson] proved that."There's not a lot of people who have been able to knock out, or out-strike, someone like Wonderboy, and Pettis was able to do that."On the feet, it'll be really exciting. I wouldn't be surprised if there was a knockout, and Clay Collard is certainly able to deliver that himself, but from what we've seen Pettis has more weapons on the feet."<h2>Pettis is wary of Collard, even if he feels he's a level above him</h2><div type="image" title="Anthony Pettis PFL MMA" height="1000" width="1500" msid="82201140" hostid="261"></div>Pettis said he's got a wide range of techniques and disciplines he wants to show off throughout the PFL season, and doesn't think Collard will have seen kicks thrown from the angles he throws them."But what makes him dangerous is the fact he's got nothing to lose," Pettis told us. "He can just bite down on his mouthpiece and go for broke, because if he ends up getting knocked out, well, he's supposed to get knocked out."He continued: "I feel like I'm better than everybody. I feel like if I have the mindset that I'm the superior fighter, I'll have the better performance than focusing on him having nothing to lose."The difference is I've fought Wonderboy, Max Holloway, Ben Henderson twice, and Cerrone twice. I've seen every style. I've fought great strikers, wrestlers."I've fought Michael Chiesa who was way bigger than me. Charles Oliveira - and he's fighting for the world title."Who is Anthony Pettis as a fighter? I'm a straight-up G killer, man. I fight everybody, anybody, and I do very well."On why people should tune in Friday, Pettis said it's because there's no way this fight lasts the distance. There'll be fireworks, a knockout, and another highlight-reel performance to add to his already-hulking legacy.

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