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4 mins read
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021
3 mins read
The revenge Diwali consumer wants to spend, not save, reveals report
According to GIPSI, there has been a 800% increase in DIY Outfit searches
4 mins read
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
8 mins read
NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on
For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …
8 mins read
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
11 mins read
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to some working mothers of the advertising indu…