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<ul><li><keyword id="146847" type="PERSON" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> has launched a new ad starring <keyword id="26339" type="PERSON" weightage="20" keywordseo="Angad-Bedi">Angad Bedi</keyword>. </li><li>The company urges everyone to be a little more responsible and <keyword id="8352552" type="UNKNOWN" weightage="20" keywordseo="wear-a-mask">wear a mask</keyword> whenever we are stepping out.</li></ul>India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Mankind Pharma, the 4th largest pharmaceutical company in India has taken an initiative to aware all citizens about the importance of wearing a mask and urges them to do their bit with their new campaign #MaskMyIndia. Mankind Pharma has released a video that captures the stories of our heroes, who are setting examples and doing more than their call of duty during the COVID-19 pandemic in India. The campaign, #MaskMyIndia brings together the current working hours and situations of our doctors and walks the audience through the overall working routine and how each one of them is working day and night to ensure everyone is safe. Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and everyone is witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma urges everyone to do their bit by wearing a mask properly and help them to fight the deadly virus. They are requesting each one of us to be responsible citizens and not take this situation lightly. Not wearing a mask is not an option and we all should ensure we support our frontline workers by just doing the basics. <div type="Youtube" id="XILcRM9YCsA" title="Leave excuses, Be responsible | Mask My India | Angad Bedi | Hindi" thumbUrl="https://i.ytimg.com/vi/XILcRM9YCsA/mqdefault.jpg"></div> The campaign is designed to raise awareness and to grow a sense of responsibility amongst the audience and encourages all of us to take a pledge to wear a mask correctly, that is by covering nose and mouth entirely. Commenting on the campaign Rajeev Juneja, Managing Director &amp; Vice Chairman, Mankind Pharma, said “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of Wearing a Mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.” During this pandemic, we strongly recommend wearing a mask. Let’s pledge not to venture out without wearing masks so that we can fight coronavirus and come out as a winner from this pandemic.

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign

Mumbai, Popular comic-host <keyword id="3236" type="PERSON" weightage="20" keywordseo="Kapil-Sharma">Kapil Sharma</keyword> and <keyword id="8720409" type="UNKNOWN" weightage="20" keywordseo="wife-ginni-chatrath">wife Ginni Chatrath</keyword> on Monday welcomed their second child, a <keyword id="33462" type="ENTERTAINMENT" weightage="20" keywordseo="baby-boy">baby boy</keyword>. The host of "The Kapil Sharma Show" said both Chatrath and the newborn were healthy and thanked his fans for their blessings. "Namaskaar. We are blessed with a baby boy this early morning, by the grace of God baby and mother both are fine, thank you so much for all the love, blessings and prayers. Love you all - <keyword id="874579" type="PERSON" weightage="20" keywordseo="Ginni">Ginni</keyword> and Kapil. #gratitude," the 39-year-old actor wrote on Twitter. Sharma tied the knot with Chatrath in 2018 and welcomed their first child, daughter Anayra in 2019. Sharma's friends and colleagues from the industry, including actors Riteish Deshmukh and <keyword id="26339" type="PERSON" weightage="20" keywordseo="Angad-Bedi">Angad Bedi</keyword>, extended their wishes to the couple. "Congratulations brother! This is such a great news! God bless your family with good health, long life and abundance of love," Deshmukh wrote. Sharma's longtime collaborator Kiku Sharda tweeted, "Big big congratulations brother. Enjoy the beautiful days ahead. Love to the family." The actor had recently confirmed that "The Kapil Sharma Show" would go on a "small break" as he wants to focus on his family with the couple expecting their second child. SEE ALSO <a href="https://www.businessinsider.in/travel/article/the-many-marvels-of-satpura-biosphere-reserve/articleshow/80598269.cms">The many marvels of Satpura Biosphere Reserve in Madhya Pradesh</a> <a href="https://www.businessinsider.in/budget/news/india-travel-and-tourism-sector-is-hoping-that-the-budget-2021-wont-leave-them-behind/articleshow/80596702.cms">India’s travel and tourism sector is hoping that the Budget won’t leave them behind</a>

Kapil Sharma and wife Ginni Chatrath welcome a baby boy

Mumbai (Maharashtra) [India], February 29 (ANI): Power couple Ranveer Singh and Deepika Padukone are all set to embrace parenthood. The 'DeepVeer' are expecting their first child. On Thursday, the couple took to Instagram and shared the good news with their fans and followers. https://www.instagram.com/p/C36wUZJovqw/ The announcement image featured the baby's clothes, shoes and playful stuff. The image mentioned Deepika's delivery date, "September 2024." As soon as the news was shared, fans and industry members chimed in the comment section. Mom-to-be Richa Chadha wrote, "badhai." <keyword id="19933229" type="General" weightage="20" keywordseo="sonam-kapoor" source="keywords">Sonam Kapoor</keyword> commented, "Congratulations." Manish Malhotra posted, "congratulations." Angad Bedi commented, "Congratulations ennoy the best journey of life ever @deepikapadukone @ranveersingh ." <keyword id="20008375" type="General" weightage="20" keywordseo="sonakshi-sinha" source="keywords">Sonakshi Sinha</keyword> wrote, "Your best production yet!!!! So so happy for you both... congratulations." Ranveer-Deepika tied the knot on November 14, 2018, at Italy's Lake Como after dating for six long years and the duo never fails to shower love on each other on social media. They first met on the sets of Sanjay Leela Bhansali's romantic drama film 'Goliyon Ki Rasleela Ram-Leela' and later also starred in 'Bajirao Mastani' and 'Padmaavat'. On the work front, Deepika was recently seen in the aerial action thriller film 'Fighter' opposite Hrithik Roshan. Helmed by <keyword id="19910290" type="General" weightage="20" keywordseo="siddharth-anand" source="keywords">Siddharth Anand</keyword>, the film also starred Anil Kapoor, Karan Singh Grover and Akshay Oberoi in pivotal roles and received good responses from the audience. She will be next seen in the sci-fi action thriller film 'Kalki 2898 AD' alongside south actor Prabhas. Helmed by Nag Ashwin, the film also stars Amitabh Bachchan and will hit the theatres on May 9, 2024. Ranveer, on the other hand, will be seen reprising his role of Simmba in Rohit Shetty's cop drama '<keyword id="20032943" type="General" weightage="20" keywordseo="singham-again" source="keywords">Singham Again</keyword>', which also stars Deepika Padukone, actors Ajay Devgn, Akshay Kumar, <keyword id="19915804" type="General" weightage="20" keywordseo="tiger-shroff" source="keywords">Tiger Shroff</keyword> and Kareena Kapoor Khan. Ranveer will also headline Farhan Akhtar's 'Don 3.' 'Don 3' will arrive in 2025.

Deepveer announce pregnancy, baby to arrive in September

<keyword id="6357824" type="General" weightage="20" keywordseo="sales" source="Orion">Sales</keyword> of <keyword id="47359" type="General" weightage="20" keywordseo="apartments" source="Orion">apartments</keyword> across seven <keyword id="480949" type="General" weightage="20" keywordseo="major-cities" source="Orion">major cities</keyword> are estimated to rise by 20 per cent to around 2.6 lakh units, the highest since 2008, on better demand, according to JLL India. Sales stood at 2,15,621 units in the last calendar year in Delhi-NCR, Mumbai, Chennai, Kolkata, Hyderabad, Bengaluru and Pune. Real estate consultant JLL India on Thursday said sales in the first nine months of 2023 reached 1,96,227 units as against 1,61,575 units in the year-ago period. Only apartments are covered in the report while <keyword id="4454413" type="General" weightage="20" keywordseo="row-houses" source="Orion">row houses</keyword>, <keyword id="46887" type="General" weightage="20" keywordseo="villas" source="Orion">villas</keyword>, and plotted developments are excluded. Mumbai includes Mumbai city, Mumbai suburbs, Thane and Navi Mumbai. In 2024, the consultant expects residential sales to be around 2,90,000 to 3,00,000 units on the back of robust demand and quality launches. "Despite the increase in home loan interest rates and <keyword id="72248" type="General" weightage="20" keywordseo="rising-prices" source="Orion">rising prices</keyword>, the overall sentiment in the domestic housing market remains positive, with homebuyers maintaining an upbeat attitude towards purchasing homes. "In 2023, residential sales are expected to surpass 2,60,000 units and launches 2,80,000 units to reach a historic high post-2008," Samantak Das, Chief Economist and Head of Research, India at JLL, said. Commenting on the report, Akhil Saraf, founder of HDFC Capital-backed Reloy, said the real estate industry has undergone a comprehensive transformation in recent years, encompassing regulatory changes and a shift in the mindset of both suppliers and consumers. Reloy helps builders in generating referral sales. "Developers are increasingly adopting a customer-centric approach, focusing on meeting the specific needs and demands of homebuyers. This renewed focus has bolstered confidence among potential buyers, reaffirming real estate as a viable asset class," Saraf added. Pradeep Aggarwal, Chairman of realty firm Signature Global, said the real estate sector has witnessed an impressive surge this year across major cities, including Delhi-NCR. "In areas like Dwarka Expressway, New Gurugram, South of Gurugram (Sohna) and SPR (Southern Peripheral Road), residential demand has seen a significant upswing, driven by a keen interest from buyers towards mid-housing and massive infrastructure development in these locations," Aggarwal said. Construction and real estate firm BCD Group MD Angad Bedi said the real estate sector has demonstrated remarkable resilience in 2023 despite uncertainties related to the global recession and rising interest rates.

Sales of apartments in top 7 cities may rise 20 pc to 2.6 lakh units this year: Report

Ahead of the festival of lights, the digital platforms are brimming with fresh exciting titles, that will keep you on the edge-of-your seat. From Ishaan Khatter-starrer '<keyword id="632110" type="General" weightage="50" keywordseo="Pippa" source="Orion">Pippa</keyword>', to inspiring tale '<keyword id="1968022" type="General" weightage="50" keywordseo="ghoomer" source="Orion">Ghoomer</keyword>' featuring Abhishek Bachchan, here is a list of five titles on various OTT platforms that have caught the attention of this week. <keyword id="9657892" type="General" weightage="50" keywordseo="valatty" source="Orion">Valatty</keyword> A tale of tails, 'Valatty' is a Malayalam adventure comedy drama written and directed by Devan Jayakumar. It stars the voices of Roshan Mathew, Raveena Ravi, Soubin Shahir, Sunny Wayne, Saiju Kurup, and Aju Varghese. The makers have used real dogs as actors without VFX in the movie. It will be streaming from November 7 on Disney+Hotstar in Hindi, Malayalam, Tamil, Telugu and Kannada. Vigilante The Korean series 'Vigilante' stars Nam Joo-hyuk, Yoo Ji-tae, Lee Joon-hyuk, and Kim So-jin. Based on the Naver webtoon of the same name by Kim Gyu-sam, it follows a model student from the police academy who protects the law during the day, but at night lives as a 'vigilante' and dispenses justice to criminals who evade the law. It will release on Disney+Hotstar on November 8. Pippa Ishaan Khatter-starrer war film 'Pippa' is a thrilling narrative of a landmark moment in history, the 'Battle of Garibpur', during the Indo-Pakistan war of 1971, that was pivotal in Bangladesh's struggle for independence. The film features Ishaan as the real-life war hero Captain Balram Singh Mehta along with Mrunal Thakur, Priyanshu Painyuli and Soni Razdan in pivotal roles. The movie is based on the book 'The Burning Chaffees' by Brigadier Balram Singh Mehta. The film is written by Menon, Tanmay Mohan, and Ravinder Randhawa. Produced by Ronnie Screwvala under the banner of RSVP and Siddharth Roy Kapur's Roy Kapur Films, and directed by Raja Krishna Menon, it will release on Prime Video on November 10. Ghoomer With an inspiring storyline, the movie features a stellar cast of Abhishek Bachchan, Shabana Azmi, Saiyami Kher, Angad Bedi and a special appearance by Amitabh Bachchan. Helmed by R Balki, Ghoomer is produced by Hope Film Makers and Saraswati Entertainment. It is an emotional story with multiple layers. In 'Ghoomer,' Saiyami plays Anina Dixit, a talented cricketer whose dreams are shattered by a tragic accident leading to the loss of her right arm. Paddy (played by Abhishek), a former test cricketer, becomes her coach and helps her become the first-ever one-armed spinner, propelling her to play for the Indian National Team. The coach gives her new hope, trains her with unconventional techniques and invents a Ghoomer bowling style to turn her fate around. 'Ghoomer' shows how people can win over tough times and get another shot at success beating all odds. It will release on Zee5 on November 10. Wynonna season 1 It follows the story of Wyatt Earp's great-great-granddaughter as she battles demons and other creatures. With her unique abilities and a posse of dysfunctional allies, she's the only one who can bring the paranormal to justice. The first season centres on Wynonna fighting the revenants who kidnapped her older sister Willa from their homestead when they were girls and the threat posed by Bobo Del Rey, the leader of the local revenants. It will be released in Hindi on MX Player on November 15.

Diwali delights: 'Pippa', 'Ghoomer', 'Valatty' to sparkle on OTT

Actor <keyword id="499" type="General" weightage="20" keywordseo="abhishek-bachchan" source="Orion">Abhishek Bachchan</keyword> will be seen in an exciting role in <keyword id="1027295" type="General" weightage="20" keywordseo="r-balki" source="Orion">R. Balki</keyword>'s film 'Ghoomer'. The movie, which also stars <keyword id="1801930" type="General" weightage="20" keywordseo="sayami-kher" source="Orion">Sayami Kher</keyword>, <keyword id="19" type="General" weightage="20" keywordseo="shabana-azmi" source="Orion">Shabana Azmi</keyword>, and Angad Bedi, is all set to premiere at the Indian Film Festival of Melbourne 2023 (IFFM). 'Ghoomer' will be screened on August 12 at Hoyts, Docklands. On Wednesday, Bachchan took to Instagram and shared a poster that was originally uploaded on the Instagram page of IFFM. The poster shows Bachchan giving an intense look while standing next to his co-star Kher. 'Ghoomer' portrays the inspiring tale of a paraplegic sportsperson, played by Kher, who excels as a cricketer under the guidance of her coach, played by Bachchan. Excited about the film's premiere at IFFM, Bachchan and Balki in a join statement said, "It's indeed an honour and pleasure for us that 'Ghoomer' will be the opening film at the IFFM. Ghoomer' is a story of turning adversity into advantage. A story of innovation when faced with extermination. It is a tribute to the sport and the reservoir of human resilience. It's only fitting for a film that believes that 'Sport makes life worth living' to be launched in the sport capital of the world, Australia, the land of the MCG. Welcome to the first preview of 'Ghoomer'." Kher added, "I am thrilled and extremely honoured that 'Ghoomer' will be the opening film at IFFM. This is a film very very close to my heart. Playing a sport on screen was always my dream, I have been manifesting it since I started acting. I'm so glad it's finally come true. For me this film is much beyond the sport. It's a story of triumph in extreme adversity. It has been the most physically and emotionally demanding film I have done. Feels extra special that people will be watching this film at IFFM for the first time. Couldn't have asked for anything better coming to the land of the great Shane Warne to showcase our film." The 14th Indian Film Festival of Melbourne will take place from August 11 to August 20.

Abhishek Bachchan shares first look in R. Balki's film 'Ghoomer'

Diwali, also known as the festival of lights, is widely observed by Indians all over the world. The festival emphasises the value of light over darkness and aims to improve people's outlooks on life. Bollywood celebrities have been spotted enjoying the week-long celebrations before the festival's arrival in advance of this auspicious day. This exemplifies the excitement and joy that prominent Bollywood stars have for Diwali. Let's take a look at the significant happenings this week and the events we have coming up. Ayushmann Khurrana Ananya Panday, Kriti Sanon, Rakul Preet Singh, Richa Chadha, Ali Fazal, and filmmaker Karan Johar were among the prominent figures who attended the pre-Diwali party that Bollywood actor Ayushmann Khurrana and his filmmaker wife Tahira Kashyap hosted in Mumbai on October 17. The B-Town Diwali celebrations in 2022 got underway with this party. Kriti Sanon Bollywood actress Kriti Sanon hosted a star-studded Diwali party at her place on October 19. We saw a number of well-known celebrities at the party. The presence of Karan Johar, Varun Dhawan, Natasha Dalal, Neha Dhupia, Angad Bedi, and others at Kriti Sanon's party also made headlines in B-Town. Manish Malhotra A well-known fashion designer Manish Malhotra hosted a Diwali party on October 20. Numerous celebrities were part of it to enlighten the Diwali celebrations. It appeared as though the entire Bollywood industry had gathered at Manish Malhotra's party. You did read that correctly. If you can think of someone, you probably saw them there, along with a close friend or relative, At the gathering, we noticed Karan Johar, Aishwarya Rai Bachchan, Abhishek Bachchan, Sidharth Malhotra, Kiara Advani, Kajol, Madhuri Dixit, Karisma Kapoor, and a number of other celebrities. At Manish Malhotra's party, the starlets stole the show as many of them, including Shanaya Kapoor, Suhana Khan, Ananya Panday, Janhvi Kapoor, Khushi Kapoor, Sara Ali Khan, and others, were present. Bhumi Pednekar Bollywood actress Bhumi Pednekar hosted a pre-Diwali party on October 21, and a number of well-known stars, including Rajkummar Rao, Patralekhaa, Rakul Preet Singh, and Jackky Bhagnani to name a few, were seen arriving at the location. The star kids stole the show at the lavish party, as we saw Aryan Khan, Suhana Khan, and Ajay Devgn's daughter Nysa Devgan among others. Ekta Kapoor &amp; Anand Pandit Ekta Kapoor and Anand Pandit, two well-known producers, will host two separate Diwali parties on Saturday night, October 22. Numerous prominent celebrities have been seen attending both of these parties. Amitabh Bachchan, Ajay Devgn, Kajol, Kriti Sanon, and other celebrities arrived in style at Anand Pandit's party. Veteran actors Jitendra and Rakesh Roshan in one frame at Ekta Kapoor's party. Arpita Khan Sharma, Ashvini Yardi, Ananya Panday, Alaya F, Disha Patani, and other well-known celebrities were also seen there.

Here's how Bollywood partied this Diwali

Greater Noida, Feb 12 () India's flagship motor show Auto Expo came to a close on Wednesday after witnessing over 70 product launches and unveils, recording a total of 6.08 lakh visitors over eight days. This edition of the Auto Expo witnessed over 352 product displays from 108 exhibitors, including eight global premiers, over 70 launches and unveils, the Society of Indian Automobile Manufacturers said in a statement. Keeping in pace with the trend for eco-friendly vehicles, the expo also saw launch of 35 electric vehicles, while 15 concepts were showcased. New participants included Chinese players such as Great Wall Motors and Haima Automobile along with Olectra. The expo, however, missed the likes of Toyota, Honda, BMW, Audi and two-wheeler majors Hero MotoCorp, Bajaj Auto and TVS Motor Co, which had stayed away from the show. The biennial motor show had kicked off on February 5 at India Expo Mart here under the shadow of coronavirus outbreak as officials of Chinese participants stayed away from pavilions, on a day when China's Great Wall Motor announced an investment of USD 1 billion to tap into the country's auto market. Reflecting on the experience of the latest edition of the expo, SIAM President Rajan Wadhera said, "Auto shows globally have evolved and transformed from being mere static displays to providing a unique and enriching experience for every segment of the society at large. Auto Expo- The Motor Show 2020 saw a great response with an overall footfall of 6.08 lakh, enabling them to Explore The World Of Mobility." Keeping in tune with the changing landscape of the automotive industry globally which has also been reflected in India, major manufacturers such as Maruti Suzuki India, Hyundai, Tata Motors, Mahindra &amp; Mahindra, Renault, Mercedes-Benz, Voklswagen and Skoda along with new entrants such as Kia and Hector showcased their range of electric vehicles, concepts and upcoming SUVs during the expo. Like the previous editions, this year witnessed many celebrities who were part of the grand Auto Expo canvas. Some of the names include Shah Rukh Khan, Huma Qureshi, Gul Panag, Narian Karthikeyan, Daler Mehndi, Angad Bedi, Nafisa Ali, Designer Gauri &amp; Nainika, Kusha Kapila, Rahul Singh, Soha Ali Khan and Kat Kristian. SIAM Director General Rajesh Menon said the expo "saw an excellent showcase of clean vehicles, safe vehicles, connected vehicles, electric and fuel cell vehicles and futuristic concepts". The auto expo is organised by SIAM with support from the Automotive Component Manufacturers Association of India (ACMA) and the Confederation of Indian Industry (CII). RKL HRS

Auto Expo ends with over 70 launches, unveils; records 6.08 lakh visitors

<ul><li>Every week, Business Insider India picks up all the new releases across theatres and different OTT platforms in India for the readers. </li><li>This week you can watch The Sky is Pink on Netflix. </li><li>Visit Business Insider India for more stories. </li></ul>Every week, Business Insider India picks up all the new releases across theatres and different OTT platforms in India for the readers. Here’s what you can watch this weekend: The Sky is Pink on Netflix <div type="image" title="8F3FE1A1-72CF-49B0-945E-01CB36D99693" msid="72525171" hostid="261"></div>

 Director: <keyword id="85919" type="PERSON" weightage="20" keywordseo="Shonali-Bose">Shonali Bose</keyword> Stars: Zaira Wasim, Priyanka Chopra, <keyword id="5015" type="PERSON" weightage="20" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword> IMDb: 6.7/10 Description: The Sky is Pink is an emotional love story of a couple — Aditi and Niren. They struggle to save the life of their teenage daughter — Aisha who is suffering from a terminal illness. What critics say: The writer and director Shonali Bose bounces from tone to tone, livening the somber subject matter with bright hues, quippy dialogue and an ever-jubilant score, says Teo Bugbee from New York Times Ribbon on Hotstar and Apple TV <div type="image" title="ribbon-movie-review-2" msid="72525131" hostid="261"></div>

 Director: Rakhee Sandilya Stars: Kalki Koechlin, <keyword id="1320517" type="PERSON" weightage="20" keywordseo="Sumeet-Vyas">Sumeet Vyas</keyword>, Abhudar-Al-Hasan IMDb: 6.9/10 Description: Ribbon is a story about a young working couple who have to deal with an unplanned pregnancy. What critics say: It addresses subjects that Bollywood and even parents sometimes shy away from addressing their children, writes Kriti Tulsiani from News 18. <keyword id="8443744" type="UNKNOWN" weightage="20" keywordseo="Inside-Edge-2">Inside Edge 2</keyword> on Prime Videos 
	<div type="image" title="inside-edge-season-2-1091129" msid="72525454" hostid="261"></div>

 Director: Aakash Bhatia and Gurmmeet Singh Stars: <keyword id="13902" type="PERSON" weightage="20" keywordseo="Vivek-Oberoi">Vivek Oberoi</keyword>, Angad Bedi, Richa Chadha, Aamir Bashir and Sapna Pabbi Description: Inside Edge 2 is the second season of the behind-the-scenes story of a powerful cricket league. It also introducers viewers to the politics of cricket and its two villains-- Bhaisaheb -- the president of ICB and his arch nemesis Dhawan played by Vivek Oberoi. What critics say: The Game gets murkier and more thrilling, writes Rohit Vats from News18. Spider Man: Far from home 
	<div type="image" title="spider-man_far-from-home_16x9" msid="72525428" hostid="261"></div>

 Director: Jon Watts Stars: Tom Holland, Samuel L. Jackson, Jake Gyllenhaal IMDb: 7.6/10 Description: Spider Man’s sequel deals with the aftermath of Avengers:Endgame. Peter Parker is taken aback by the death of his mentor. However, he has to deal with another catastrophic event that might wipe out Earth. What critics say: It feels comfortably like the end of a chapter, the beginning of a new one, an epilogue, and a palate cleanser all at once, says Clarisse Loughrey Independent (UK) Saaho on Netflix 
	<div type="image" title="download" msid="72525345" hostid="261"></div>

 Director: Sujeeth Stars: Prabhas, Shraddha Kapoor, <keyword id="297" type="PERSON" weightage="20" keywordseo="Jackie-Shroff">Jackie Shroff</keyword> IMDb: 5.4/10 Description: Saaho, the mega-budget movie of South Indian superstar Prabhas is an action thriller. An undercover cop and his partner realises that the robbery case they were trying to solve is actually a murder case of a crime lord. What critics say: “The movie is crisply, sometimes stylishly shot, but it's too muddled to be slick and too lacking in charm to establish any emotional stakes,” said Rachel Saltz from the New York Times

Weekend Watchlist: Here's what you can binge on Netflix, Amazon Prime and other streaming services

<ul><li>Pee Safe’s sister brand Raho Safe, a feminine-hygiene company started by a man, is trying to include men in the conversation around menstruation through its latest campaign. </li><li>The campaign aims to normalise men buying pads just like other things for their women counterparts and breaking the stigma around menstruation.</li></ul>Have you also wondered why pharmacists or shopkeepers awkwardly and hurriedly respond when you ask for a sanitary napkin? They rush to find a black bag or a paper bag to wrap it in -- as if we have asked for something illegal. It is mostly hidden inside the shop -- rarely can you spot them on the counter -- unlike condoms. A lot of women whisper when they buy a pad and we continue talking about menstruation and buying pads in whispers, as if we are ashamed of it. To address this taboo, we all need to come forward and start talking about it. Pee Safe’s Raho Safe is the first brand in India to include men in conversation about menstruation. It aims to encourage men to buy pads for women in their lives and remind them that menstruation is a natural process through its campaign #menbuypads. It tells them that a true gentleman is the one who buys pads. The brand has also on-boarded well-known influencers such as Rannvijay Singha (3.6 M Followers), Angad Bedi (490K Followers), Karan Wahi (2.7 M Followers) and Mohit Malhotra (200 K Followers) to address the taboo. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> It is also using humour and memes to talk about an ‘uncomfortable’ topic and target GenZ through its social media. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> The idea behind the campaign is to take forward the brand’s motto of removing the mental block around hiding sanitary pads inside a newspaper or black bag, especially when men buy them and enable the transition from ‘Men Can Buy Pads’ to #menbuypads. On Daughter’s Day, which is celebrated on September 27, Raho Safe launched a revolutionary digital advertisement that shows a man partaking in a conversation about menstruation. The video has already garnered 500k views. <div type="Youtube" id="x7LSJcx6zyA" title="When They Grow up too fast" thumbUrl="https://i.ytimg.com/vi/x7LSJcx6zyA/mqdefault.jpg"></div> The father decides to take his daughter to a mart to buy her a birthday present. He suggests a doll and a synthesizer. The daughter responds with a very innocent smile and reminds her father that she is 13 now and doesn't play with dolls anymore. He picks up a teddy bear because who doesn’t love a soft toy and finds his daughter in the hygiene section. She picks up Raho Safe’s Sanitary pad and her father looks at her proudly and nods. The voice over goes, “You don’t realise when the kids grow up. You should also act like an adult and embrace them. Help them maintain safe hygiene and stay healthy with Raho Safe.” (translated from Hindi) The song in the background balances the mood quite well and acts like a cherry on the top. It asks, “Why doesn’t the world understand that my world has changed now? Your daughter who used to play with dolls has now grown up.” Explaining the overall idea behind including men in the conversation, <keyword id="4970814" type="PERSON" weightage="20" keywordseo="Vikas-Bagaria">Vikas Bagaria</keyword>, Founder, Raho Safe said, “It is a normal practice for me to buy sanitary pads for my wife. Neither am I ashamed to procure them nor do I hesitate to ask for them in a store. Young girls and women are the future and it is as much the responsibility of fathers as it is of mothers to ensure they have a hygienic and safe environment to realize their goals. Raho Safe sanitary pads are not only high quality but also affordable. I care about the women around me and it is time that other men do too in more ways than one.” Elaborating on the brand’s motto behind the campaign, Bagaria added, “Today, menstrual hygiene is no longer a women’s issue alone and has a major impact on various other factors related to the overall household. Hence, it has to be considered as an important area which gets attention from all. We have created the campaign in a quirky manner to connect with the Gen Z. Our aim is to eliminate all taboos, misinformation and hesitations related to menstrual hygiene. The idea is to convey the message that there is no taboo or shame in being a man and buying sanitary pads,” According to the reports by the National Family Health Survey, nearly 336 million women are menstruating in India and only about 121 million (roughly 42%) are using sanitary napkins, locally or commercially produced. Even though India has made great strides in addressing the taboo around menstruation and ensuring access to sanitary pads to those who cannot afford them; a lot still needs to be done. Pharmacists can play a key role in normalising buying sanitary pads. They also feel uncomfortable when a woman goes to buy a sanitary pad. <keyword id="4640229" type="PERSON" weightage="20" keywordseo="PeeSafe">PeeSafe</keyword> and RahoSafe have made conscious efforts to sensitise them as well. “Pharmacists are key stakeholders in the whole process of ensuring optimal menstrual hygiene for women. They are responsible for making sanitary pads and all other menstrual hygiene products available to women all over India. Hence, they need to not only understand the importance of <keyword id="2067117" type="PERSON" weightage="20" keywordseo="feminine-hygiene">feminine hygiene</keyword>, but also play a part in spreading awareness about the subject. We have consistently run campaigns that integrate various stakeholders into the process, and will do more in the future bringing in pharmacists as well,” shared Bagaria.

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