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2 mins read
Indian households face a double whammy with price hikes in milk and fuel
Indian dairy major Amul today hiked prices of its milk, for the first time in two years. The Gujara…
5 mins read
From Amul’s 2D girl to Dunzo’s 3D Harri and Dunya, here's how mascots have evolved over the years and what they stand for today
Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…
1 min read
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia also won many prestigious awards including the National Film Award
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
4 mins read
After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads
Amul played its trump card by delighting us with some of its old advertisements.
1 min read
Today is Sachin Tendulkar’s birthday and these Amul ads describe his journey beautifully
We all have cheered and celebrated his fours, sixes and centuries and also stood by him during his …
4 mins read
How Tetra Pak’s technology is enabling access to safe food across extreme ends of India
In the past thirty years of its operations in India, the company spent the first ten years seeding …
1 min read
This Amul ad is going viral for all the wrong reasons
Amul fifth digital film-‘Har Ghar Amul Ghar’-went live on September 19 and ever since is attracting…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
3 mins read
Noor Chahal and Kayan, as part YouTube's Foundry class of 2022
YouTube has announced the new Foundry class of 2022, the company's global artist development progra…
2 mins read
YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online
YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…
5 mins read
Best LGBTQ+ campaigns India has seen over the years
Indian advertisements that sparked change during Pride Month over the years
6 mins read
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
7 mins read
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
5 mins read
From mass production to customisation, here is how brand packaging has evolved over the years
We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…
3 mins read
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…