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<keyword id="6407374" type="ENTERTAINMENT" weightage="20" keywordseo="Sholay">Sholay</keyword> (1975) is amongst the greatest movies in over 100 years’ history of Indian cinema, and has earned numerous accolades. While most of us remember all its characters by heart, it’s Gabbar who still rules over millions heart. 
 The character of Gabbar, played by <keyword id="144591" type="PERSON" weightage="20" keywordseo="Amjad-Khan">Amjad Khan</keyword>, contributed immensely to the success of this blockbuster movie. Even after four decades, people remember his iconic dialogues such as "Kitne aadmi the", "Ab tera kya hoga Kalia?”, “Jo dar gaya, samjho mar gaya", etc. In 2013, Filmfare named Gabbar Singh the most iconic villain in the history of Indian cinema. 
 To cash on the popularity of Gabbar Singh, few movies have used his name for hero’s character. In Telugu film - Gabbar Singh (2012), the male lead, who played a role of apolice cop, renamed himself as Gabbar. This movie became one of the highest grossing Telugu movies. In Hindi movie - <keyword id="2760691" type="UNKNOWN" weightage="20" keywordseo="Gabbar-Is-Back">Gabbar is Back</keyword> (2015), the hero of the film, who was man against corruption, renamed himself as Gabbar. This movie also did amazingly well at the Box Office. During the end of this flick, Gabbar kidnaps Digvijay Patil and both the characters quarrel to prove their brand power and eventually, Gabbar proves and says, “Gabbar is a bigger brand than you”. 
 
Many marketing books teach about importance of marketing of companies and their products, but Gabbar’s example teaches about marketing your most important asset all by yourself. Besides, it also tells you how to create your own personal brand in a super crowded market. 
Here we list 10 characteristics that helped Gabbar Singh to become one of the most powerful personal brands are as follows: 
 
Passion: Gabbar was a dacoit, but people love his character because he played the role of dacoit with passion, which was reflected in his dialogues, actions and strategies and made this role unforgettable. 
 
Preparation: Amjad Khan was almost dropped from the project because <keyword id="10355" type="PERSON" weightage="20" keywordseo="Javed-Akhtar">Javed Akhtar</keyword> found his voice too weak for Gabbar Singh's role. But, Amjad Khan made Gabbar one of the most popular characters. In preparation for the role, Amjad read Abhishapth Chambal, a book on Chambal dacoits written by Taroon Kumar Bhaduri (actress <keyword id="496768" type="UNKNOWN" weightage="20" keywordseo="Jaya-Bhaduri">Jaya Bhaduri</keyword>'s father). 
 
Reputation: Gabbar had a very strong reputation in his profession. The authorities declared a big reward of Rs 50,000 for getting him arrested. He made sure that his team and audience know his reputation; he asks one of his team members - “Arre o Samba, kitna inaam rakhe hai sarkar ham par?” 
 
Leadership: Gabbar led a group of dacoits, and kept them inspired and loyal towards him, but when needed he even punish them. 
 
Visibility: Gabbar used to regularly send his dacoits to Ramgarh (market) to keep an eye on villagers (target audience), maintain his terror (positioning) &amp; watch any upcoming competition. When his dacoits came back without getting anything from villagers (zero business), he measured his competition by asking "Kitne aadmi the". 
 
Communication: Gabbar was a strong communicator. His voice modulation, emotional touch, eye contact, dialogues (content) and delivery style (body language) fascinated audience. 
 
Association: If Gabbar would have been alone, he would not have been very powerful, he associated himself with likeminded people (dacoits) and became leader of his association. And this gave him network, credibility and power. 
 
Remembrance: Gabbar made sure that people remember him and use his brand for creating fear. He used to say, “yaha se pachas pachas kos door gaon me jab bachcha raat ko rota hai to maa kahti hai beta soja nahi to Gabbar Singh aa jaayega”. In 2002, The <keyword id="223452" type="ORGANIZATION" weightage="20" keywordseo="British-Film-Institute">British Film Institute</keyword> wrote that fear of Gabbar Singh is still invoked by mothers to put their children to sleep. 
 
Endorsement: Gabbar Singh was the first villain character used by a company to publicize its products. He endorsed Britannia Glucose Biscuits, the advertisement was an instant hit in children and the sales almost doubled. 
 
Opportunistic: To attack his competitors when they are not prepared to face his attack, Gabbar asks his team “Holi kab hai, kab hai holi?” and plans to attack Ramgarh during Holi celebration. 
 
People perceive that brands are different and better than commodities. When they buy any product or service, they pay higher prices for the products or services from known and reputed brands than for the products or services from unknown brands, and commodities serving the same requirement. 
 
In Sholay, there were many other non-branded dacoits (except Samba and Kalia because their names were mentioned by Gabbar in popular dialogues), and it is difficult to differentiate them from one another because they all seem to serve the same need, solve the same problem, and deliver the same value for Gabbar. In today’s highly competitive and super crowded world, individual’s personal brand is his most important asset and he can achieve his dreams by trying to become his field’s Gabbar. 

(About the author: Harsh Pamnani is alumnus of XLRI, Jamshedpur &amp; former Senior Manager at TiE Mumbai.)

Learn how to market yourself by seeking inspiration from ‘Gabbar’

Bollywood megastar <keyword id="6357912" type="General" weightage="80" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> shared an anecdote on how he shot for the song '<keyword id="960025" type="General" weightage="60" keywordseo="saara-zamana" source="Orion">Saara Zamana</keyword>' from his 1981 movie 'Yaarana', and revealed that the lit-costume he wore in the song was his idea. 'Yaarana' was a musical drama film directed by Rakesh Kumar, starring Amitabh Bachchan, Amjad Khan, Neetu Singh, Tanuja, and Kader Khan. The song 'Saara Zamana' was sung by Kishore Kumar. In the episode 28 of the quiz-based reality show '<keyword id="17940" type="General" weightage="50" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>' season 15, host Amitabh Bachchan welcomed Jasnil Kumar from Anwak, Uttar Pradesh to the hot seat. Big B said: "I hope that you win a huge amount as prize money and build a good house for your parents." During a conversation, the contestant said: "When I started watching films, I used to watch many of your films. I still remember them. Your best film is 'Yaarana' according to me. It's based on friendship. It's an amazing movie. I loved it." Replying to Jasnil, Amitabh said: "The music was great, and amazing songs. And one of its songs I asked my producer, to try something different. So, a new stadium was built, in Kolkata. Indoor Stadium. Netaji Subhash stadium. He wanted to shoot it there. And I was wondering how that would be possible. How will we fill a vacant stadium?" "I suggested to spread the word that we're going to shoot here. We shot the song there, with that lit costume. That lit costume was also my-idea. I made a big mistake. I asked the person designing it to use bulbs. And it must glow. He said it's possible. So, when he did it, asked him how he managed it. And he said that the wires are bound at places. And the remaining wire will be connected to the plug and it will glow. So, it's a long story," said Big B. "Let me tell you something. All the dance positions that you, see in that song, my hands going here and there. I'm electrically connected. It's because of the plug. I'm electrically connected and the body was randomly moving. That's how it was. That song from the film 'Yaarana'," he added. 'Kaun Banega Crorepati 15' airs on Sony.

Amitabh Bachchan reveals backstory of the famous 'Saara Zamana' lit-costume in KBC 15

<ul><li><keyword id="12610293" type="General" weightage="20" keywordseo="PVR-theatres" source="Orion">PVR theatres</keyword> will screen some handpicked old classics of <keyword id="2217" type="General" weightage="20" keywordseo="Big-B" source="Orion">Big B</keyword> across 22 cinemas in 17 cities.</li><li>The Blockbuster festival will release 11 movies from October 8 to 11 in theatres.</li><li>The concept of re-releasing movies in India is relatively less popular.</li></ul>To celebrate the 80th birthday of legendary actor <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword>, PVR theatres will screen a few of his classics across 22 cinemas in 17 cities, announced the <keyword id="2670358" type="General" weightage="20" keywordseo="Film-Heritage-Foundation" source="Orion">Film Heritage Foundation</keyword> (FHF). <div type="twitter" handle="FHF_Official" handlename="Film Heritage Foundation" image="http://pbs.twimg.com/profile_images/532145161661206528/wQgqjSOO_normal.jpeg" favoritecount="365" retweetcount="65" status="To celebrate the 80th birthday of the biggest icon of Indian cinema, FHF and @_PVRCinemas proud to present “Bachcha… https://t.co/d9w3Uzr7Px" createdat="1664520736000" id="1575740292178710528"></div> The Blockbuster festival — Bachchan back to the beginning — will release 11 movies from October 8-11 in theatres for the Indian audience. PVR has also rolled out a movie pass for all Big B fans to enjoy and cherish all the films on the silver screen once again. However, the list excludes one of the most loved films, which made a remarkable impact on the audience in the old days of 1975, Sholay. Netizens showcased their disappointment on Twitter in replies to the official announcement made by the FHF. <div type="twitter" handle="Hari_Priya81" handlename="DontMessWithTheABCDEFG" image="http://pbs.twimg.com/profile_images/1572418659712401410/Hwz-0aeh_normal.jpg" favoritecount="0" retweetcount="0" status="@FHF_Official @_PVRCinemas @SrBachchan @roykapurfilms @smmausaja @ZEECorporate Sholay yaada ra Howle😪" createdat="1664531839000" id="1575786864174211072"></div> In the era before satellite television, it was common for theatres to re-release old movies. But with multiple movie channels, their appeal waned. However, a few movie buffs who enjoy the big screen impact had been missing them. Here are all the Big B movies that will hit silver screens again — 1. Kaala Patthar Amitabh Bachchan, along with Shatrughan Sinha and Shashi Kapoor were a part of this critically-acclaimed movie. The movie was based on the tragic Chasnala mining disaster where flooding in the mines had taken the lives of over 300 miners. Bachchan plays the role of a tortured merchant navy captain who becomes a miner to forget his tragic past. 2. Kaalia Written and directed by Tinnu Anand, this movie is yet another memorable movie from Bachchan’s angry-young-man era. It’s the story of a happy-go-lucky young man who gets pulled into the world of crime after a life-changing incident. 3. Silsila Widely popular for its hit track Yeh Kahan Aa Gaye Hum, the triangular love story was a casting coup pulled off by producer-director Yash Chopra. While the lead actors Bachchan and Rekha were rumoured to be real-life lovers, the movie also stars his wife, Jaya Bachchan. 4. Amar Akbar Anthony Bachchan plays the second brother of this divided-at-birth brothers’ story that also stars Rishi Kapoor, Vinod Khanna, Parveen Babi, Shabana Azmi and Nitu Singh. Cleverly bringing in religious unity, the movie is about brothers finding their way back to each other even as their worlds clash. Khanna plays a police officer, Bachchan a petty thief and Rishi Kapoor is a musician. 5. Namak Halaal It was one of the biggest comedy blockbuster movies of 1982. The masala film is about Arjun (Bachchan) who moves to the city in search of a job and ends up befriending the man whom his mother raised as his own son. 6. Abhimaan The popular musical is about two musicians who are husband and wife. Jealousy overtakes Bachchan who realises that his talented wife, played by Jaya Bachchan, is becoming more popular than him. 7. Don The movie, which had the third-highest box office revenue collections in 1978, revolves around the life of gangster named Don, played by Bachchan. Even though it was remade by Farhan Akhtar starring Shah Rukh Khan in two parts, the original with Pran and other actors is a movie worth watching. 8. Satte Pe Satta The movie embodies the concept of an ensemble cast as it has six actors who play the brothers of Bachchan, who is of course the eldest. It stars Hema Malini, Amjad Khan, Ranjeeta Kaur and Sachin Pilgaonkar, Shakti Kapoor and more in lead roles. 9. Mili Released in 1975, the movie revolves around a girl who suffers from pernicious anaemia and a depressed alcoholic, who eventually fall in love with each other. The film was later remade in Telugu in 1976 as Jyothi starring Jayasudha in the title role. 10. Chupke Chupke The family comedy starring Dharmendra, Sharmila Tagore, Jaya Bachchan and Big B has come to be known as a masterpiece. The story is an elaborate prank played on a self-assured lawyer and businessman who is Dharmendra’s brother-in-law Om Prakash. In spite of its high-profile cast, Om Prakash’s act as the unsuspecting victim has won many hearts. 11. Deewar Want to know where the classic line, “Mere paas maa hai” comes from? Watch this movie on the big screen – the tale of two brothers Vijay and Ravi, who follow different paths. Vijay (Bachchan) becomes a wanted smuggler, while Ravi (Shashi Kapoor) becomes an honest police officer and destiny makes their paths cross. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-to-begin-beta-trial-of-5g-in-four-cities-on-dussehra-with-unlimited-data/articleshow/94645577.cms">Reliance Jio to begin beta trial of 5G in four cities on Dussehra with unlimited data</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/with-950-billionaires-asia-outnumbers-all-other-regions-forbes/articleshow/94644883.cms">With 950 billionaires, Asia outnumbers all other regions: Forbes</a>

Big B’s best movies are back on the big screens - Here are 11 you can watch

It is 15th of August in 1975; Ramesh Sippy’s Sholay has found its way into the theatres. While the country men have switched on the patriotic mode in them, Bollywood was preparing to redefine the arena of Indian commercial cinema like never before. A film that defines patriotism in a newer way, thrills with its suspense even if you watch it for the zillionth time and shows how a friendship in India thrives has come a long way and it’s now a part of every Indian’s growing-up discourse. 
This Independence Day marks the 40th anniversary of Sholay. Anupama Chopra, the renowned film critic has said in her book ‘Sholay- The Making of a classic’ (Penguin India), “Over the years, Sholay, has transcended its hit-movie status. It is not merely a film, it is the ultimate classic; it is myth.” 
 
While, over the last 40 yrs much has been said and written about the film, we at Business Insider list for you 20 amazing facts you still don’t know about Sholay: 
 
 
1. Sholay is a record breaker in many ways. It is also India’s first 70 mm film, which had stereophonic sound. 
 
2. Amjad Khan’s ‘Kitney aadmi the’ dialogue has become a cult. Yet, Khan was almost rejected because the casting director found that his voice was not ‘powerful enough’. 
 
3. Many things about this movie were real even the bullets in the climax scene. It is said that one spare bullet had nearly missed Amitabh. 
 
4. Gabbar’s gang member Sambha was played by Mac Mohan. Though he has become an indispensible part of the movie, he just has one dialogue in Sholay. 
 
5. Amzad Khan wasn’t the first choice for the role of Gabbar. It was Danny Denzongpa who was supposed to play the role. 
 
6. What DDLJ is to Maratha Mandir, Minerva Theatre of Mumbai is for Sholay. This theatre screened Sholay for 5 years continuously in all three shows of the day. And till 1980, it was a major hit. 
 
7. Sholay has proved this long back that awards don’t determine a movie’s credibility. Though a blockbuster, Sholay had won just one Filmfare award, that too for editing. 
 
8. The movie, after the initial part, is all about Gabbar and his notorious activities. However, in a 204 minute film, Gabbar appears in just 9 scenes. 
 
9. While the official release date was 15th August 1975, the movie was launched on 2nd October in 1973. 
 
10. Estimated at Rs 2 crores, Sholay’s budget over ran to an extra one crore. It took almost two and a half years to complete the movie. 
 
11. Previously, scriptwriters weren’t really paid in Bollywood. Sholay changed everything. It set the scripwriters as real creator of hit movies. 
 
12. Getting requisite permissions had prevented Thakur Saab from being an army officer. The character of Thaakur saab was conceived as a retired army officer. Having not got necessary clearances from the army, the role was changed to a police officer. 
 
13. The role of Jai played by Amitabh Bachchan was initially planned for Shatrughan Sinha. 
 
14. Dharmendra was nursing a deep crush on Hema Malini during the shooting of the film. He wanted to play the role of Thakur initially, but settled for playing Veeru when he realized that the character would be paired against Hema Malini. 
 
 
15. The light boys were bribed by Dharmendra to spoil his scenes with Hema Malini. This led to numerous retakes and Dharmendra’s chance of getting closer to Hema intensified. 
 
16. The original ending of Sholay has Gabbar being killed by Thakur. 
 
 
17. The Censor Board didn’t approve of too much violence in the end. Sholay was made to re-shoot several scenes to get rid of extreme violence. 
 
18. Ramgarh , the village shown in Sholay is actually a town called Ramanagara, which is 50 kms from Bangalore. Since 80s, it came to be called Ramgarh to commemorate the film. 
<ol>
	<li value="19">
		The rocks where the famous scene of Sambha-Gabbar has been shot are known as Sholay rocks and can be seen from the highway. It has become a major tourist attraction soon after the movie.</li>
</ol>
 
20. Who is Gabbar Singh? No, this isnt any fictional character. There was a real life dacoit of the same name in Gwalior area in 1950s. He is infamous for having cut off noses and ears of policemen. 
 
 
<a href="http://www.businessinsider.in/Learn-how-to-market-yourself-by-seeking-inspiration-from-Gabbar/articleshow/47840166.cms">Also Read: Learn how to market yourself by seeking inspiration from ‘Gabbar’</a>

#40YearsOfSholay: 20 fascinating facts you didn’t know about the movie

There is variation, colour, and uniqueness in <keyword id="6355784" type="PERSON" weightage="20" keywordseo="death">death</keyword> that indoor pollution brings with it. Things that you have fallen in love with and think you cannot live without can sometimes enter your <keyword id="6360041" type="ENTERTAINMENT" weightage="20" keywordseo="life">life</keyword> to take it… and this isn’t a hyperbole. Look at perfumes, hair sprays, furniture polish, glues, air fresheners, moth repellents, wood preservatives synthetic materials for building and furnishing and you’ll know what I am talking about. Then there is use of chemical products, pesticides, and household care products that help you transform your home into a swachch home but certainly not a safe home. These are all modern day symbols of the immortal art of Da Vinci as our print and AV ads would want us to believe, but they inch us closer to death in more than one way. 
 You taste, touch, or inhale and you’ll know what I mean when I call them the <keyword id="2750177" type="UNKNOWN" weightage="20" keywordseo="Da-Vinci-of-death">Da Vinci of death</keyword>. Even the smoke from biofuels emits the four dreaded pollutants like the particulates, carbon monoxide, polycyclic organic matter, and formaldehyde… and these aren’t innocent spirals of smoke lending that unique flavour to chapatis and dal. With architects now recommending relatively airtight houses even in India (as we have begun to afford air conditioners and radiators etc) the pollutant level is bound to increase because of the resultant reduction in ventilation. 
 
As I sat mulling over these grim facts, my thoughts decided to play a little game on me and asked, ‘Any favourite pollutions that you think should be flogged?’ 
 
Without wasting a moment, I said, ‘Noise pollution. Political pollution. Indoor pollution.’ 
 
‘Aha!’ said my thoughts, ‘so you don’t think outdoor pollution is as bad as the three you’ve mentioned.’ 
 
‘I didn’t say that, did I?’ I said, ‘but I must admit that indoor pollution can induce infections, initiate lung cancer, and even pulmonary diseases like asthma.’ My thoughts then asked me to choose five Bollywood icons and guess how they would react to this simple question: ‘Do you fear indoor pollution?’ 
 
So, there I was sitting on an inexpensive chair in my sparsely decorated home and zipping over to people like Alia Bhatt, Amjad Khan or Gabbar, Sunny Leone, SRK, and Amitabh Bachchan to hear the famous actors say something in their own way. 
 
Well, Alia Bhatt asked me to repeat the question and then clapped her hands and said, ‘I don’t fear anything but do send me an invite for the event.’ 
 
‘Event?’ I asked, confused. 
 
‘Well yes, you did mention pollution and indoor… remember?’ said Alia, cocking her head, smiling, and adding, ‘I think you’re talking about an indoor event and if it is like that AIB Roast, it is going to be fun. Such events must be purified by smiles.’ Well, so that was a rather short interview with Alia and she wasn’t really wrong… we need to begin with a confident smile before we take any action against indoor pollution. Right? 
 
Gabbar was in his elements when I met and simply walked up and down the room before asking, ‘Kitne pollution hain?’ 
 
I said, ‘Sardar, ek… sirf indoor pollution hai.’ 
 
‘Toh fir darr kaisa?’ Gabbar roared, ‘mera naam le lo aur phir sau saal tak pollushun kuch nahin karega!’ 
 
I’m sure what Gabbar was really trying to tell me was that no pollutant ever exists without another killer instinct being born. Just search for this solution and indoor pollution will be easy to counter. 
 
I found myself with Sunny Leone and she just fluttered her eye-lids and coo-ed, ‘Well, lots of women call me an indoor pollution, and I know I’m deadly. Fear means nothing if you have your own action plan.’ 
 
That’s it… I murmured and thanked her because she had clearly told me that only a well-defined and technologically sound action plan would help. 
 
So, I then hopped over to SRK who just ‘humph-ed and hurr-ed! me aside and then taking off his shirt to show me some flabby abs, said, ‘I don’t fear no one. Indoor or outdoor. Poll or no poll. I shun them all. I have to rush to make another flop… bye!’ Well, I interpret this scurried answer as a warning that indoor pollution isn’t something that must be allowed to stay on and cause all those headaches, dry eyes, nasal congestion bouts, nausea, and fatigue… just act fast! Speed is of essence. Obviously then, indoor pollution must not be your guest for life… it could be devastating indeed! 
 
When I asked Sr Bachchan the same question, he replied, ‘Babu ji would have quoted these lines from one of his poems.’ And then he recited two lines before leaving me with my thoughts. 
 
ऐसा सुनता, उस पार, प्रिये, 
ये साधन भी छिन जाएँगे; 
तब मानव की चेतनता का 
आधार न जाने क्या होगा! 
इस पार, प्रिये मधु है तुम हो, 
उस पार न जाने क्या होगा! 
 
And Amitabh too had hit the nail in his own special way… and the lines did seem to talk so favourably about the unexpected losses on the other side, that is, if you crossed over to times of severe indoor pollution. The beauty of a great poem is that it interprets every situation the best way. 
 
So yes, indoor pollution is indeed something that even the Bollywood icons acknowledged in a different manner… and we ordinary mortals must not really overlook the hazards that it poses. 
 
We need to be aware of the issues surrounding indoor pollution… and even other forms of pollution, of course. I mention the indoor form because most of us tend to spend a lot of time indoors and so cannot afford to let it destroy our lives. And, by the way, did I mention that pollutants exist in micron sizes so you cannot actually pick them up and put them in a recycle bag. These micro-sized monsters need specialised busters… though you can reduce your exposure to pollutants if you know what to do in certain cases. 
 
It will be helpful to know that broken CFLs releases mercury, a neurotoxin in the air… so the best action is to simply open the windows and let fresh air come and clear the environment. 
 
Your gadgets have plastic parts… and plastics made with polyvinyl chloride emit phthalates that may lead to hormonal abnormalities and reproductive problems. Plastics also release polybrominated diphenyl ethers, which are flame-retardant chemicals known to cause neurobehavioral changes. So what does one do? Simple. Encourage adequate ventilation until the chemical odour goes away. Be regular in vacuuming around computers, printers, and televisions. 
 
Even glues and adhesives aren’t as virtuous as they seem with their relationship with acetone or methyl ethyl ketone that irritates eyes and affects the nervous system. Rubber cement has n-hexane, a neurotoxin and adhesives are known to have toxic formaldehyde. The secret of escaping these hazards is to encourage a fair degree of ventilation in the house. 
 
Kitchen with their platoon of stoves, heaters, and fireplaces can have an abundance of carbon monoxide that can cause headaches, dizziness, fatigue, and even death in the absence of proper ventilation. Nitrogen dioxides and other particulates, doctors say, can cause respiratory disorders and inflammation of the eyes, nose, and throat. 
 
Isn’t all this serious enough? Isn’t it time to realise that pollution is much more than just exhaust fumes on busy traffic congested roads. It is right there inside a home that you have been thinking of as a safe haven all this while. Pollution isn’t just in the Ganges or existing only as garbage piles on the slopes of pristine mountains—it is right under your nose inside your house. Yes, pollution is surely transforming this world into a global garbage can, but if you do not allow your awareness instincts to act right, your home will be a stinking source of illness and disease even before any other form of pollution overwhelms existence. Therefore, it is time to sit up and say: indoor pollution is a reality and I want our think-tanks to serve us a solution. Prevent your home from becoming a Da Vinci of death!

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