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<ul><li> <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> partners with simsim. </li><li>It aims to help viewers discover and buy products from local businesses. </li></ul>As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust. Every day, people come to YouTube to compare products, watch reviews and find recommendations from their favorite creators. Today, YouTube is taking another step to help viewers discover and buy products from local businesses: it has signed a definitive agreement to acquire <a href="https://simsim.in/" target="_blank">simsim</a> and expect to complete the transaction in the coming weeks. simsim is helping small businesses in India transition to e-commerce by using the power of video and creators. The simsim app serves as a platform to connect local businesses, influencers and customers. Here’s how it works: creators post video reviews about products from local businesses, and viewers can buy those products directly through the app. Videos are available in three local languages including Hindi, Tamil and Bengali, enabling retailers of all sizes to reach buyers through video in their preferred language. "For over 15 years, small businesses have used YouTube to expand their presence online -- and many of them use YouTube to reach customers outside of their local community, from <a href="https://www.youtube.com/c/KAMSDESIGNERZONE/about" target="_blank">Interior</a> <a href="https://www.youtube.com/c/InteriorMaata/about" target="_blank">Designers</a> to <a href="https://www.youtube.com/c/PrashantiHQ/featured" target="_blank">Silk Sarees sellers</a>. By bringing simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways. There will be no immediate changes to simsim, the app will continue operating independently while we work on ways to showcase simsim offers to YouTube viewers," read <keyword id="1058683" type="PERSON" weightage="20" keywordseo="Gautam-Anand">Gautam Anand</keyword>, VP, YouTube APAC's blogpost. He further wrote, "Today’s announcement builds on our ongoing investments in India, such as the <a href="https://blog.google/inside-google/company-announcements/investing-in-indias-digital-future/" target="_blank">India Digitization Fund</a>. As we work with our partners to <a href="https://india.googleblog.com/2021/06/partnering-with-jio-to-help-bring.html" target="_blank">expand access to the Internet</a>, we know online video will continue to grow as the primary way to find information, entertainment and connections in India. With over 2500 YouTube creators with over one million subscribers, and the success of <a href="https://blog.youtube/news-and-events/building-youtube-shorts/" target="_blank">YouTube Shorts</a>, which we launched in India first, we’re committed to bringing the best of YouTube to India and growing the creator community by making it even easier for the new generation of mobile-first creators to get started." In a joint statement, simsim cofounders, <keyword id="193127" type="PERSON" weightage="20" keywordseo="Amit-Bagaria">Amit Bagaria</keyword>, Kunal Suri and Saurabh Vashishtha said, “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission. We cannot think of a better ecosystem in which to build simsim, in terms of technology, reach, creator networks and culture. We can’t wait to be part of YouTube and are excited to build simsim within the most admired tech company in the world.”

YouTube acquires simsim to build the future of online video commerce in India

The Noida-headquartered e-commerce firm <keyword id="6357120" type="UNKNOWN" weightage="100" keywordseo="PayTM">Paytm</keyword> has announced that it has tied up with more than 1,000 brands including Puma, Samsung, Samsonite, Casio and Lakme so that they can open their online stores on its platform. 
 
"True power of online platforms is in connecting sellers and brands directly with the end customers. The platform that we have created for brands gives them complete control of their online presence," Amit Bagaria, vice-president at Paytm, said on Sunday. 
 
Also read: <a href="http://www.businessinsider.in/Paytm-in-parking-lots/articleshow/52142106.cms">Go cashless: Paytm ties up with 500 parking lots to let you park cars without cash</a> 
 
Last week, we had reported how <a href="http://www.businessinsider.in/Flipkart-brand-hubs/articleshow/52121113.cms">Flipkart had entered into tie-ups</a> with several brands including HP, Wildcraft, Peter England, Bosch and @Home, which would allow them to create brand hubs on its digital marketplace. 
 
These online brand stores from Paytm are independent online retail stores for brands to control its sellers regarding inventory, pricing and promotions, to run promotional campaigns and tag their physical stores, and to enable them to generate sales for their offline channels. 
 
Also read: <a href="http://www.businessinsider.in/Heres-what-Paytms-Vijay-Shekhar-Sharma-has-to-say-about-digital-race-in-India/articleshow/51891296.cms">Here’s what Paytm’s Vijay Shekhar Sharma has to say about digital race in India</a> 
 
"From a customer perspective, the shopping experience on these stores is far superior, since the brands directly engage with customers, just like in offline stores," Bagaria said. 
 
<a href="https://inc42.com/wp-content/uploads/2014/01/NEW_mobile_shopping1.jpg">Image source</a>

After Flipkart, Paytm has asked brands to open online stores on its digital platform

<ul><li><keyword id="7413620" type="UNKNOWN" weightage="20" keywordseo="simsim">simsim</keyword> will continue to work independently as a separate entity even after the acquisition.</li><li>It has raised about $15.5 million to date from Accel, Shunwei Capital and Good Capital.</li><li>The Indian social commerce segment is really hot at the moment, with the entry of Tiger Global and SoftBank.</li></ul>US-based search giant Google’s video streaming platform <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> has announced the acquisition of Indian <keyword id="9674678" type="UNKNOWN" weightage="20" keywordseo="Video-Commerce">video commerce</keyword> platform simsim on Tuesday, July 20. The firms have not disclosed any financial details of the deal. simsim -- founded by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha in June 2019 -- is an e-commerce platform that helps small businesses transaction to the digital economy using videos and content creation. The company connects local businesses, influencers and customers. “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission,” the company’s co-founders said in a joint statement. simsim will continue to work independently as a separate entity even after the acquisition. YouTube, however, is now finding ways to showcase simsim offers to its viewers. “For over 15 years, small businesses have used YouTube to expand their presence online -- and many of them use YouTube to reach customers outside of their local community, from<a href="https://www.youtube.com/c/KAMSDESIGNERZONE/about"> Interior</a><a href="https://www.youtube.com/c/InteriorMaata/about"> Designers</a> to<a href="https://www.youtube.com/c/PrashantiHQ/featured"> Silk Saree sellers</a>. By bringing simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways,” Gautam Anand, vice president of YouTube Asia Pacific, said in a <a href="https://india.googleblog.com/2021/07/helping-viewers-discover-and-buy.html">blog post</a>. simsim has raised about $15.5 million to date from marquee investors like Accel, Xiaomi’s Shunwei Capital and Good Capital. The India social commerce segment is really hot at the moment, especially after the entry of Meesho in the unicorn club in April 2021. A unicorn, in startup parlance, is a private firm valued at or more than $1 billion. Earlier this month, DealShare announced a $144<a href="https://www.businessinsider.in/business/startups/news/social-commerce-startup-dealshare-raises-144-million-from-tiger-global/articleshow/84227890.cms"> million </a>funding round led by Tiger Global and co-led by WestBridge Capital, Alpha Wave Incubation and Z3Partners. In June, CityMall raised a $22<a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms"> million</a> funding round led by General Catalyst and Jungle Ventures, with participation from existing investors Accel, Elevation Capital (formerly known as SAIF Partners) and WaterBridge Ventures. Meesho, on the other hand, has raised $515 million to date from SoftBank, Facebook and others. The company had raised<a href="https://www.businessinsider.in/business/startups/news/facebook-backed-meesho-raises-300-million-from-softbank-vision-fund-2-valuation-jumps-to-over-2-billion/amp_articleshow/81907721.cms?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts"> $300 million</a> at a valuation of $2 billion. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/india-has-added-36191-new-companies-between-april-to-june-this-year/articleshow/84575166.cms">India added almost double the number of new businesses in the last three months compared to same time last year, while India was mostly under lockdown</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/jeff-bezos-intimate-messages-data-from-drug-cartels-adnan-kashoggi-the-many-things-pegasus-is-suspected-of-hacking-before-whatsapp/articleshow/71849602.cms">Jeff Bezos’ intimate messages, data from drug cartels, Jamal Kashoggi — the many things Pegasus is suspected of hacking instead of terrorists and criminals</a>

YouTube acquires two-year old Indian video commerce startup simsim

There is a reason why most people still don’t order electrical appliances or furniture from online marketplaces, because their installation process takes a long time to begin, which prompts them to buy such equipments from brick and mortar stores offering quick services. 
 This is why <keyword id="1705292" type="UNKNOWN" weightage="100" keywordseo="Indian-e-commerce">Indian e-commerce</keyword> players are increasingly partnering with <keyword id="980564" type="UNKNOWN" weightage="100" keywordseo="on-demand-services">on-demand services</keyword> businesses, so that they can fill the loop and begin the <keyword id="2900363" type="UNKNOWN" weightage="100" keywordseo="after-sales-services">after-sales services</keyword> quickly. 
 
These on-demand services platforms take care of services like installation of large appliances, fitting furniture and repair and maintenance of goods within the warranty period. 
 For example, <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword> invested Rs 150 crore in services start-up <keyword id="6439410" type="UNKNOWN" weightage="100" keywordseo="Housejoy">Housejoy</keyword>, Alibaba-backed Paytm had acquired Gurgaon-based services marketplace Near, and <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> acquired a stake in appliances installation service provider <keyword id="2146944" type="COMPANY" weightage="100" keywordseo="Jeeves">Jeeves</keyword>. Similarly, Snapdeal and Quikr are also partnering with such companies. 
 
"While we are also creating partnerships with on-demand players, we believe servicing, installation and post-sales services through brands and their franchisee is the only scalable way to solve the issue of post-sales services," Amit Bagaria, vice president of Paytm, told ET. 
 
<a href="https://www.easyfix.in/images/Ac-Repair_01.png">Image source</a>

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YouTube acquires simsim to build the future of online video commerce in India

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After Flipkart, Paytm has asked brands to open online stores on its digital platform

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YouTube acquires two-year old Indian video commerce startup simsim

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Here’s why Indian e-commerce players are partnering with on-demand services platforms

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