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<ul><li><keyword id="122370" type="General" weightage="80" keywordseo="ambuja-cement" source="Orion">Ambuja Cement</keyword>'s <keyword id="356847" type="General" weightage="20" keywordseo="bhai-bhai" source="Orion">Bhai Bhai</keyword> ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds.</li><li>The brand is back again with another ad, with <keyword id="31951" type="General" weightage="20" keywordseo="boman-irani" source="Orion">Boman Irani</keyword> again as well as <keyword id="7924" type="General" weightage="20" keywordseo="vinay-pathak" source="Orion">Vinay Pathak</keyword>, to speak about the strength of Ambuja Cement walls.</li></ul>Remember Ambuja Cement's iconic 'Ye deewar toothti kyun nahi hai' ad which featured Boman Irani. The brand and the star are back again, in a slightly different avatar, but still trying and failing to break an Ambuja Cement wall. And this edition of the ad has Vinay Pathak adding to the star power too. <div type="Youtube" id="jpLM1sUXD4Y" title="Deewar 2 | Ambuja Cement" thumbUrl="https://i.ytimg.com/vi/jpLM1sUXD4Y/mqdefault.jpg"></div> With Boman Irani playing ‘Bapu’ with grown up sons this time, Ambuja is set to recreate the magic of its classic and much-loved - ‘Bhai-Bhai’ commercial with its sequel – ‘<keyword id="12086286" type="General" weightage="20" keywordseo="deewar-2" source="Orion">Deewar 2</keyword>’. The line ‘Bhaiya ye deewar tootati kyon nahin?!!” has become a part of popular culture, and with a new tale of quirk and humour coupled with strength, the brand is once again cementing its leadership position. Neeraj Akhoury, MD &amp; CEO, Ambuja Cements Limited, said, “With a legacy of over 35 years, Ambuja Cements takes pride in its brand philosophy that ‘strength of the cement lies in the strength of emotion’. This new commercial showcases our core brand promise of ‘Viraat Compressive Strength’, that an Ambuja wall will always be unbreakable.” As always, Ambuja Cement connects with small town India and narrates the story with a playful twist, one that connects with the heart, is entertaining and has an unexpected winner. The story of a hardworking man thwarted by hard times and his resorting to desperate means is filmed in an engaging way. ‘Deewar 2’ has been conceived as a 60 second and a 30 second film for TV and YouTube. The ad is being run with a big media push on mainline and regional TV channels along with a digital campaign. Ashish Prasad, Chief <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">Marketing</keyword> Officer, Ambuja Cements Ltd. said, “A new Ambuja ad is always a challenge with the benchmark being set so high with ads like ‘Bhai-Bhai’, ‘Orphanage’ and ‘Khali’. One ad that has remained ever popular is ‘Bhai-Bhai’ which we have run time and again. Our conscious effort was to create a new story that amplifies the familiarity and fondness people have for Ambuja and its inimitable brand of humour.” Rajesh Saathi, Producer and Director, Keroscene Films, said, “This was a really fun script to bring to life. We had the advantage of great actors like Boman and Vinay, but it was also very demanding with the aging and time-lapse involved. What was particularly satisfying for us was the music, as the track reflects the ‘plot’ in the story, with the sound design having to work at multiple levels.”

Ambuja Cement and Boman Irani are back with another wall-breaking campaign

<keyword id="183823" type="General" weightage="50" keywordseo="ambuja-cements-ltd" source="Orion">Ambuja Cements Ltd</keyword>, a part of Adani Cement on Thursday said it has been declared as the 'preferred bidder' for the <keyword id="16547676" type="General" weightage="100" keywordseo="uskalvagu" source="Orion">Uskalvagu</keyword> limestone block in <keyword id="6357961" type="General" weightage="80" keywordseo="odisha" source="Orion">Odisha</keyword>. An e-auction was conducted by the Odisha government for the block, situated in Malkangiri district, <keyword id="105382" type="General" weightage="80" keywordseo="ambuja-cements" source="Orion">Ambuja Cements</keyword> said in regulatory filings. The <keyword id="6367820" type="General" weightage="50" keywordseo="adani-group" source="Orion">Adani Group</keyword> firm has not disclosed the bid amount for the block but said it is spread over an area of 547 hectares with an estimated limestone resource of about 141 million tonnes. "The company shall get the statutory licences and permits related to mining operations to be declared a 'successful bidder' and subsequently enter into a 'Mine Development and Production Agreement (MDPA)' with Government of Odisha to commence the mining operation," it said. Preferred bidders are those who are selected by the vendor with the intention to sell the business or award a contract, subject to the completion of terms and conditions. Ambuja Cements with its subsidiary ACC Ltd has a capacity of 67.5 million tonnes with 14 integrated cement manufacturing plants and 16 cement grinding units across the country. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/loankuber-a-mortgage-platform-raises-2-million-led-by-inflection-point-ventures/articleshow/97972467.cms">Mortgage platform LoanKuber raises $2 million led by Inflection Point Ventures</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indigo-stock-slides-4-in-early-trade-after-reports-of-a-large-block-deal/articleshow/97970085.cms">Indigo stock slides 4% in early trade after reports of a large block deal</a>

Ambuja declared as preferred bidder for Uskalvagu limestone block in Odisha

New Delhi, Jul 10 () Ambuja Cement is "optimistic about its future" despite disruptions caused due to the coronavirus pandemic, a senior company official said on Friday. Terming the impact of COVID-19 on its business as "temporary", Ambuja Cements Director Martin Kriegner said the company, which is part of the LafargeHolcim group, is positive about its growth. Several recent initiatives announced by the government for infrastructure and rural sectors are expected to boost the demand from those quarters, he added. "The company is optimistic about its future despite the COVID-19 situation. The recent initiatives by the government will help resurgence of rural demand and infrastructure projects, including affordable housing," said a company statement quoting Kriegner. He was addressing shareholders at the company's annual general meeting (AGM) through video-conferencing. Ambuja Cements also got shareholders' approval for the appointment of Neeraj Akhoury as its managing director and chief executive officer, it said. The company's greenfield expansion project at Marwar Mundwa in Rajasthan is progressing as per schedule and expected to commence operations by next year, it added "This project will add about three million tonne of clinker to produce 4.5 million tonnes more of cement," it said. Highlighting Ambuja Cement's performance in 2019, Kriegner said the company's net sales increased 3.4 per cent to Rs 11,353 crore. "Currently, all Ambuja Cement plants and grinding units are operating while continuing to maintain strict health and safety protocols," the statement said. Ambuja Cement is a debt-free company and has sufficient cash reserves to meet its financial obligations, with a comfortable liquidity position, it added. It has a cement capacity of 29.65 million tonnes per annum with five integrated cement manufacturing plants and eight cement grinding units across the country. KRH HRS

Optimistic about future despite COVID-19 situation: Ambuja Cement

New Delhi, Apr 30 () Markets regulator Sebi has penalised two persons after finding them guilty of releasing unpublished price sensitive information related to financial results of Ambuja Cements through WhatsApp messages prior to official announcement by the company.In an order, the regulator levied a fine of Rs 15 lakh each on Neeraj Kumar Agarwal and Shruti Vishal Vora.Earlier, the regulator penalised them for releasing unpublished price sensitive information (UPSI) related to financial results of Bajaj Auto through WhatsApp messages.Some news reports had referred to the circulation of UPSI in various private WhatsApp groups about certain companies ahead of their official announcements to the respective stock exchanges.Against this backdrop, Sebi initiated a preliminary examination in the matter during which search and seizure operation for 26 entities of WhatsApp group were conducted and about 190 devices, records, among others, were seized.WhatsApp chats extracted from the seized devices were examined further and while scrutinizing the chats, it was found that earnings data and other financial information of around 12 companies were leaked in WhatsApp messages.Ambuja Cements was one of the firms whose quarterly financial results for the third quarter of 2016-17 closely matched with the messages circulated in WhatsApp chats.Accordingly, the regulator carried out an investigation in the matter of circulation of UPSI through WhatsApp messages with respect to Ambuja Cements to ascertain any possible violation of the PIT (Prohibition of Insider Trading) Regulations during the period January1, 2017 and February 20, 2017.Sebi probe found that Agarwal communicated the UPSI related to Ambuja Cements pertaining to revenue and profit after tax (PAT) for the quarter ended December 2016, to Vora through WhatsApp messages. Vora, further, forwarded these messages to two other persons.It was observed that the financial figures of Ambuja Cements pertaining to revenue and and PAT circulated through WhatsApp closely matched with those disclosed subsequently by Ambuja Cement on stock exchanges.Hence, the message related to Ambuja Cements would fall under UPSI and such circulation of financial figures through WhatsApp has been considered as communication of unpublished price sensitive information (UPSI)."The noticees (Agarwal and Vora) being insiders had communicated the UPSI relating to Ambuja Cements Ltd, to other person(s) through WhatsApp messages, which is in violation of the provisions of ...PIT Regulations, 2015, for which the noticees are liable for monetary penalty," Sebi said in an order passed on Wednesday.As per the PIT norms, any person who is in possession of UPSI is regarded as an insider. SP BALBAL

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Ambuja Cement and Boman Irani are back with another wall-breaking campaign

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Ambuja declared as preferred bidder for Uskalvagu limestone block in Odisha

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Optimistic about future despite COVID-19 situation: Ambuja Cement

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Sebi penalises two persons in WhatsApp leak case

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