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Festive season is almost here and Amazon and Flipkart are set to kick off their largest sales of the year. Amazon is hosting the <keyword id="20331458" type="General" weightage="20" keywordseo="Great-Indian-Festival" source="keywords">Great Indian Festival</keyword> while Flipkart's sale is called the <keyword id="20665582" type="General" weightage="20" keywordseo="Big-Billion-Days" source="keywords">Big Billion Days</keyword> sale 2024. The sales start from September 27 for all. However, <keyword id="20392733" type="General" weightage="20" keywordseo="Prime-members" source="keywords">Prime members</keyword> on Amazon and Plus members on Flipkart will get access to the sale a day early, from September 26. As excitement builds, both platforms have started teasing some of their best deals on electronics and gadgets, providing a glimpse of the massive discounts available to shoppers this festive season. Let us take a look at some deals to look forward to. <h2>Deals from Amazon Great Indian Festival </h2> The Amazon Great Indian Festival promises unbeatable offers on a range of electronics, from laptops and tablets to smart gadgets. Here are five deals you can look forward to: 1. MacBook Air M1 – Originally priced at ₹72,990, the MacBook Air with the M1 chip will be available at a massive discount, bringing the price down to ₹52,990. Its sleek design, Retina display, and long-lasting battery make it perfect for professionals and students alike. 2. Lenovo LOQ 2024– Gamers will rejoice with the Lenovo LOQ, featuring an Intel Core i5-13450HX and NVIDIA RTX 4050, available for ₹84,990 (down from ₹1,12,990). Its 144Hz FHD display promises smooth gameplay and stunning visuals. 3. Samsung Galaxy Tab S9 FE– This versatile tablet, equipped with a 10.9-inch display and the powerful Exynos 1380 chip, is set to be priced at ₹34,999, a considerable drop from ₹44,999. 4. boAt Airdopes Flex 454 – Music lovers can enjoy crystal-clear sound and active noise cancellation with the boAt Airdopes, available at just ₹1,399, a significant cut from the original price of ₹9,999. 5. GoPro Hero13– For adventurers, the GoPro Hero13 will be up for grabs at ₹49,990, down from ₹64,490. With 5.3K video capabilities and Slo-Mo functions, it's the perfect tool to capture every exciting moment. Shoppers with SBI credit or debit cards can also benefit from an additional 10% instant discount, further sweetening these already attractive deals. <h2>Deals during Flipkart’s Big Billion Days 2024 </h2> Meanwhile, Flipkart’s Big Billion Days sale is also teasing several exciting deals, particularly on premium smartphones and AI-powered PCs. Below are five offers that have already been revealed: 1. Apple iPhone 15 series – The iPhone 15 series, including the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, will see significant discounts, making them available at their lowest prices yet. 2. Samsung Galaxy S23 – Samsung's flagship smartphone, the Galaxy S23, will be offered at a highly competitive price, giving users the chance to own the device at a discounted price. 3. Pixel 9 – The Google Pixel 9, lauded for its camera and AI-powered features, will also be part of the sale, with significant price cuts. 4. 9th Gen iPad – For the first time, the 9th Gen iPad will be available for under ₹18,999, making it a steal for those looking to enter Apple’s tablet ecosystem. 5. Intel Core Ultra-powered PCs – Flipkart is offering AI-powered PCs for under ₹60,000, promising cutting-edge performance at a surprisingly affordable price. In addition to these deals, HDFC Bank cardholders can enjoy up to 10% instant discounts, and there will be no-cost EMI options along with attractive exchange offers. With both Amazon and Flipkart rolling out jaw-dropping discounts on a wide range of electronics and gadgets, the upcoming sales promise to be the perfect opportunity for tech enthusiasts and savvy shoppers to upgrade their devices without burning a hole in their pocket.

Amazon's Great Indian Festival and Flipkart's Big Billion Days sale on September 27: Deals to look forward to

<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/guides/deals/amazon-prime-day">Amazon Prime Day</a> is scheduled for July 16 and 17, offering a variety of discounts for Prime members.</li><li>It's also about bringing shoppers deeper into its ecosystem — and not just for Prime memberships.</li></ul><a target="_blank" href="https://www.businessinsider.com/amazon-original-book-business-booming-2024-6">Amazon</a> Prime Day is approaching, and as usual, the online retailer is offering a slew of specials for customers during the two-day shopping extravaganza.But Amazon doesn't just want you to buy discounted electronics or fashionable sneakers. It also wants you to sign up (and pay for) Amazon Prime at $14.99 a month — and possibly a whole host of other Amazon subscriptions.Already, <a target="_blank" href="https://www.businessinsider.com/amazon-prime-has-180-million-members-report-shows-2024-4">75% of US consumers are Prime members</a>, according to data from Consumer Intelligence Research Partners. Amazon is still gunning to get the remaining quarter on board.Prime Day is "an opportunity to allow non-Prime members to peer over the shoulder of their friends and family, see those deals, and wonder if they should sign up," said Jeremy Bartlow, a partner and consumer expert at PA Consulting."They use it as a massive volume booster, but also to start getting more and more scale each year with people who haven't jumped on the Prime bandwagon yet," Bartlow said.But that's just the gateway drug.Amazon's deals announced in the lead-up to Prime Day include access for members to three free months of delivery from the company's grocery operations, including Whole Foods and Amazon Fresh, for orders over $35 (the cost a month after the freebies run out is $9.99).Music fans can also get five months free of Amazon Music Unlimited (another $9.99 a month), three months of Kindle Unlimited ($11.99 a month, plus you need a Kindle e-reader, which retails for a minimum of $99.99), or three free months of Audible Premium Plus (plans start at $7.95 a month).Amazon is also offering steep discounts to Prime members on its own electronic devices. One version of its Ring video doorbell is on sale for $50, down from $100, while a 40-inch Fire TV is $170 — roughly one-third off its regular price.The strategy is all about getting customers to try new products in the Amazon world — and hopefully sticking with them by paying additional subscriptions on top of their Prime membership, Bartlow said.For example, "they sell their tablets so cheaply" to get people into Amazon's ecosystem. Plus, "many of them will have ads and a whole user interface that's optimized to push their digital content, which is very different than buying a tablet from another brand," he said. (The Amazon Fire HD 10 tablet is 46% off this Prime Day, down from $139.99 to $74.99.)Meantime, Amazon's Alexa-enabled devices and speakers might lead users to subscribe to Music Unlimited.For Amazon, those kinds of purchases are where the real money is."We sell a lot of devices during our Prime Day events," CFO Brian Olsavsky said on an earnings call after Prime Day 2022. "We don't make money on the device. We make money on the use of the device."Developing a complete offering of devices and services has been the goal of several Big Tech companies for years.Apple has created an ecosystem primarily thanks to its iPhone, for example, though parts of its strategy prompted <a target="_blank" href="https://www.businessinsider.com/apple-antitrust-lawsuit-justice-department-2024-3">an antitrust lawsuit</a> from the US Department of Justice earlier this year. Apple has pushed back against the accusations.Google and Microsoft are also vying for you to join their networks. All are adding <a target="_blank" href="https://www.businessinsider.com/google-android-chief-ai-new-weapon-against-apple-iphone-2024-5">AI features</a> in an attempt to make experiences like shopping online easier.Other retailers have taken note of Amazon's strategy and joined in with their versions of Prime Day, though they haven't developed their own range of devices.Walmart, for example, has spent the last few years trying to sign up shoppers for Walmart+, its own paid membership.And in March, Target launched <a target="_blank" href="https://www.businessinsider.com/target-circle-360-membership-price-unlimited-same-day-delivery-2024-3">Target Circle 360</a>, an annual membership that costs $99 and gives customers unlimited same-day deliveries.For those with a Prime subscription, Prime Day represents "the new Black Friday," Bartlow said. Just make sure to cancel your free trials if you don't enjoy them.Do you work for Amazon's retail business and have a story idea to share? Reach out to this reporter at abitter@businessinsider.com

Amazon really wants you to join the family this Prime Day

<ul class="summary-list"><li>Amazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming.</li><li>It recently listed 255 job openings at Prime Video, 100 of them in the US.</li></ul>While most of Hollywood has <a target="_blank" href="https://www.businessinsider.com/streamers-networks-rein-in-content-spending-in-profitability-push-2022-11">trimmed its entertainment budget</a>, Amazon shelled out $18.9 billion on music and video in 2023, a 14% increase, according to its <a target="_blank" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0001018724/c7c14359-36fa-40c3-b3ca-5bf7f3fa0b96.pdf">annual report</a>.Despite laying <a target="_blank" href="https://www.businessinsider.com/amazon-layoffs-several-hundred-employees-prime-video-mgm-studios-memo-2024-1">off hundreds</a> in entertainment in January, the company is still hiring to build out Prime Video, home to mainstream fare like "The Boys" and "Reacher" and <a target="_blank" href="https://www.businessinsider.com/jay-marine-leading-amazon-sports-ambitions-nba-rights-2024-3">live sports programming</a> like NFL's "Thursday Night Football."Amazon recently listed 255 job openings in Prime Video on its site, including 100 in the US, from program managers to software developers.These salaries represent annual base pay, which varies by geographic market and doesn't include equity, sign-on payments, and other forms of compensation and benefits.They include salaries ranging from $64,200 to $245,000 for digital program managers, $115,000 to $223,600 for software development engineers, and $63,000 to $151,700 for an advertising insights manager.<h2><a target="_blank" href="https://www.businessinsider.com/amazon-salary-data-how-much-it-pays-prime-video-jobs-2024-4">Read a breakdown of what Amazon pays Prime Video employees by job title</a></h2>

How much Amazon pays employees for Prime Video jobs

<ul class="summary-list"><li>Amazon is phasing out Freevee and integrating its content into Prime Video.</li><li>Freevee struggled with identity and financial losses while competing with Prime Video for resources.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/amazon">Amazon</a> is phasing out its free-to-watch streaming service Freevee as insiders speculate about potential layoffs in the tech giant's entertainment arm.Amazon said Freevee's shows, including new episodes and library originals of shows like "Bosch," "Jury Duty," and "Judy Justice," would be available for free to non-Prime members on Prime Video. A sampling of other popular library originals also will be available for free, including the first season of "The Summer I Turned Pretty" and the first three seasons of "The Boys," which could help entice non-Prime members to eventually subscribe to the paid version.The Freevee phase-out is expected to take place over the coming weeks."To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding," an Amazon rep said in a statement. "There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels — all available on Prime Video."The phase-out comes as three Amazon insiders told BI they believe MGM Studios could soon be hit by layoffs as the company looks for cost cuts. Amazon said no Freevee employees were laid off as part of the phase-out as they were absorbed into other entertainment teams but didn't comment on the potential for broader layoffs. Speculation has centered on former Freevee employees as well as MGM Studios' development and unscripted teams. Amazon already cut <a target="_blank" href="https://www.businessinsider.com/amazon-layoffs-several-hundred-employees-prime-video-mgm-studios-memo-2024-1">hundreds of jobs</a> across Prime Video and MGM Studios teams earlier this year. Amazon spent <a target="_blank" href="https://www.sec.gov/ixviewer/ix.html?doc=/Archives/edgar/data/1018724/000101872424000008/amzn-20231231.htm">$18.9 billion</a> on video and music in 2023, up 14% over 2022 (though that increase is lower than the 28% jump it had <a target="_blank" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0001018724/000101872423000004/amzn-20221231.htm">the year prior)</a>.Before this latest move to shutter Freevee, Amazon had quietly <a target="_blank" href="https://www.businessinsider.com/amazon-freevee-change-reorganization-with-prime-video-ads-coming-2024-1">been winding down the service for months</a>, even as the company publicly denied it would completely shut down. It stopped greenlighting new Freevee originals and had been moving some Freevee employees to other parts of MGM Studios. Lauren Anderson, who headed up content for Freevee, <a target="_blank" href="https://www.businessinsider.com/amazon-expands-brand-collaborations-with-new-studios-appointments-2024-5">moved in May into a role</a> helping sell sponsorships and developing brand-supported originals for Prime Video.Freevee began in 2019 as IMDb TV and rebranded in 2022 as it ramped up original content production. It was part of a trend of free streaming TV services along with <a target="_blank" class="" href="https://www.businessinsider.com/how-fox-tubi-streamer-won-gen-z-grew-audience-2024-5">Fox-owned Tubi</a> and Paramount's PlutoTV.The service had struggled to carve out an identity for itself and lost money, people familiar with the business previously told BI. It's produced few hits except for James Marsden-starring "Jury Duty," which was nominated for two Emmys. It also competed for resources with Prime Video and created brand confusion with some viewers.When Amazon <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-video-preview-shake-up-tv-ad-marketplace-2024-1">launched ads across Prime Video in January</a>, throwing a splashy upfront event to pitch them, it brought further questions about ad-supported Freevee's future as a stand-alone service.

Amazon is shuttering Freevee and some insiders fear layoffs could be coming in the tech giant's entertainment arm

<ul><li>After Netflix, <keyword id="758541" type="General" weightage="50" keywordseo="amazon-prime" source="Orion">Amazon Prime</keyword> is all set to introduce a cheaper and ad-supported plan.</li><li><keyword id="16072671" type="General" weightage="20" keywordseo="Prime-Lite-membership" source="Orion">Prime Lite membership</keyword> will be available for ₹999 per year.</li><li>Prime Lite will not offer access to <keyword id="2421543" type="General" weightage="50" keywordseo="amazon-prime-music" source="Orion">Amazon Prime Music</keyword>.</li></ul>E-commerce giant <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> is testing a new Prime subscription model for users in India. Dubbed as <a href="https://www.amazon.in/gp/help/customer/display.html/?nodeId=202044240">Prime Lite</a>, the new subscription is available to selected Prime members in the country as a Beta version, with an introductory price of ₹999 per year. Amazon’s Prime membership has been available in India since 2016. It was priced at ₹999 a year for some time, though the company has increased the pricing to ₹1,499 for a year. Meanwhile, the monthly pricing was increased by nearly 39 percent from ₹129 to ₹179. Now, the new Lite Prime subscription model will come at ₹999 and will be slightly different from Amazon Prime in terms of the benefits and services offered. <cmsannotation type="cmsannotation" annotationid="Prime vs Prime Lite membership" comment="subhead" text="Prime vs Prime Lite membership">Prime vs Prime Lite membership</cmsannotation> Unlike Amazon Prime's same-day or one-day delivery service, Prime Lite offers two-day product delivery. For <keyword id="2189512" type="General" weightage="50" keywordseo="prime-video" source="Orion">Prime Video</keyword>, Prime Lite users can access unlimited content, similar to Amazon Prime. However, the content will not be available in HD format and will come with ads. While Prime Lite offers similar services and benefits to Amazon Prime, there is one major difference. Users will not have access to Amazon Prime Music on the Prime Lite membership. Also, they will not have access to no-cost EMI, Prime Gaming, or free ebooks. <cmsannotation type="cmsannotation" annotationid="Benefits of Prime Lite membership" comment="subhead" text="Benefits of Prime Lite membership">Benefits of Prime Lite membership</cmsannotation> <ul><li>Free two-day delivery along with standard delivery.</li><li>Morning delivery on selected products and eligible addresses at ₹175 per item.</li><li>No minimum order value for free delivery.</li><li>Unlimited video streaming, including movies, TV shows, Live sports, and more.</li><li>Video streaming across two devices in standard quality resolution (SD) quality.</li><li>Early access to lightning deals.</li></ul>SEE ALSO: <a href="https://www.businessinsider.in/tech/news/amazon-great-republic-day-sale-2023-best-deals-and-offers-on-tvs/articleshow/96987966.cms">Amazon Great Republic Day Sale 2023 – Best deals and offers on TVs</a> <a href="https://www.businessinsider.in/tech/apps/news/these-audio-setting-tweaks-can-make-music-sound-better-on-spotify/articleshow/96876010.cms">These audio setting tweaks can make music sound better on Spotify</a>

Amazon tests Prime Lite membership in India, a cheaper alternative to Prime — here’s how it's different

<ul class="summary-list"><li>'The Legend of Vox Machina' season 3's final batch of episodes dropped on Thursday.</li><li>Critical Role's eight cofounders gave BI insight into how their hobby game became an Amazon show.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/critical-role-amazon-nerdworld-legend-of-vox-machina-season-three-2024-10">"The Legend of Vox Machina,</a>" a Critical Role animated series on Prime Video, aired the last set of episodes from its third season on Thursday at midnight.What started as a game played by a <a target="_blank" class="" href="https://www.businessinsider.com/critical-role-dungeons-dragons-sold-out-live-show-wembley-arena-2023-9">group of voice actors</a> looking for things to do in their downtime has morphed into a mega nerdworld business. Critical Role, the company by the same name, has its own streaming platform, an <a target="_blank" class="" href="https://www.businessinsider.com/critical-role-daggerheart-preorders-2024-9">independent game publishing arm</a>, and <a target="_blank" class="" href="https://www.businessinsider.com/critical-role-liam-obrien-moonward-podcast-book-publishing-comics-media-2024-8">investments in the audio drama business</a>.The founders, meanwhile, are now big names in geek country — <a target="_blank" class="" href="https://www.businessinsider.com/international-countries-live-show-critical-role-ceo-travis-willingham-wishlist-2024-9">in the US and beyond</a>. They're working on <a target="_blank" class="" href="https://www.businessinsider.com/matt-mercer-critical-role-tease-legend-of-the-mighty-nein-2024-4">two Amazon-backed series</a> — a deal they secured with Prime Video after a $11.3 million Kickstarter fundraising round to create their show.Business Insider sat down with all eight cofounders, who discussed how their "D&amp;D" campaign's hundreds of hours of streamed content was rewritten and converted into an animated series."The writers' room collaboration was all of us getting on a whiteboard what the most important moments were to each of us," chief creative officer Matthew Mercer told BI."The Legend of Vox Machina" has had three seasons of 12 episodes apiece so far. But it was based on a 115-episode-long "D&amp;D" campaign, where each livestreamed episode clocked runtimes of three to four hours.<div type="image" title="The cast of Critical Role gathers around a table at their studio." height="1080" width="1920" msid="114603935" hostid="261" sizebytes="251904"></div>This third season, CR co-founders Liam O'Brien and Marisha Ray joined their colleagues — Sam Riegel and CEO Travis Willingham — in the writers' room, taking the lead in crafting one episode apiece.Mercer said the CR team wanted the story to develop "in a way that feels true to the original campaign, but also leaving room for some fresh new things."And the crew also made "some slight changes to keep everyone on their toes," Mercer added."It can be hard at times to decide what things don't make it in, but that doesn't mean they never will," Mercer said. "Some things, we hold on to for later. We get to play with time and the timeline a little bit." <h2 id="6f53fbf2-fb26-4e92-8e60-2c8e2bed80bc">The plot thickens</h2>At the end of "Vox Machina's" third season, the star-crossed lovers Vax'ildan (voiced by O'Brien) and Keyleth (voiced by Ray) finally get together — seemingly for a happy ending — after two and a half seasons of slow burn.But the show also covers a tragic plot point: The death and resurrection of Percival de Rolo, a gunslinger played by CR cofounder Taliesin Jaffe.Jaffe told BI he had some fun with what was, essentially, planning his own funeral."I wanted pomp and circumstance," Jaffe said.He added that the season allowed another side of Whitestone — a city he helped create at the crew's "D&amp;D" campaign table — to be brought to life."Whitestone is my baby," Jaffe said. "I love seeing any moment spent in a new location in that city that has haunted my dreams for a decade plus.""Vox Machina" also features original music, which Riegel — a songwriter and two-time Emmy Award-winning voice director — worked on.<div type="image" title="Sam Riegel and Liam O'Brien attend &quot;The Legend of Vox Machina&quot; S3 Special Screening at The Culver Theater on October 02, 2024 in Culver City, California." height="4000" width="6000" msid="114603931" hostid="261" sizebytes="796460"></div>One of the songs Riegel wrote was about the Ruby of the Sea — a famed courtesan from Critical Role's second long-running "D&amp;D" campaign. Mercer recorded the song, and it later became an episode-ending track.On the casting front, CR's co-founders have looped their kids into recording for the show. Most recently, Ronin Willingham — CEO Travis Willingham's six-year-old son — had a small voice-acting role."I think a few minutes into it, he decided he didn't want to do what we were asking him to do. He wanted to be a dragon instead," Willingham said.<h2 id="6da8b83a-790c-446a-8acd-1bbe915783d9">More stories to tell</h2><div type="image" title="Matthew Mercer, Marisha Ray, Taliesin Jaffe, Laura Bailey, Sam Riegel, Ashley Johnson, Liam O'Brien and Travis Willingham attend The Prime Experience: Saturday Morning Cartoons Ft. &quot;The Boys Presents: Diabolical&quot;, &quot;Fairfax&quot; &amp; &quot;The Legend of Vox Machina&quot; on May 07, 2022 in Beverly Hills, California." height="3488" width="4717" msid="114603932" hostid="261" sizebytes="807232"></div>Riegel and his crew have big plans for the future. And on Wednesday, Prime Video announced that CR is <a target="_blank" class="" href="https://www.businessinsider.com/legend-of-vox-machina-season-4-renewed-critical-role-amazon-2024-10">getting a fourth season of "Vox Machina"</a> — a massive vote of confidence from Amazon in the crew's ability to keep its nerdworld investment humming.Riegel told BI ahead of the third season's launch that the crew still has more stories to tell."As always, we left the season ending on the smallest of cliffhangers," Riegel told BI. "There's evil forces still out there to deal with."The end of the third "Vox Machina" season also portends ominous consequences for O'Brien's half-elf rogue Vax'ildan, who must now pay a heavy price for having helped bring his friend Percival back from the dead."If we are lucky enough to tell the entire story — that we hope to, knock on wood — I think he's just getting started," O'Brien said of his character.CR also has its "Mighty Nein" animated series in the works with Prime Video.An official release date hasn't been announced yet, but recording for the show is already underway. Jaffe told BI that viewers can expect a "darker story" for the "Mighty Nein," as opposed to "Vox Machina's" heroic, dragon-fighting romp."That the show has grown not just into an animated series, but we're still going 10 years later, and there's comics and novels — it's very surreal," Ray told BI.

Critical Role's 8 co-founders say this is how they turned their 'Dungeons & Dragons' home game into an Amazon hit

<ul><li>The <keyword id="15995734" type="General" weightage="20" keywordseo="Amazon-Great-Republic-Day-Sale-2023" source="Orion">Amazon Great Republic Day Sale 2023</keyword> sale is now live on the e-commerce platform.</li><li>The sale offers discounts of up to 45% on <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> devices, including exciting bank offers.</li><li>Here are some of the best offers on Amazon devices.</li></ul><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-republic-day-sale-2023-best-deals-and-offers/articleshow/96961163.cms">Amazon’s Great Republic Day Sale</a> is live now, offering hefty discounts across a wide range of products, including Amazon devices such as Echo speakers, <keyword id="2571791" type="General" weightage="80" keywordseo="fire-tv-stick" source="Orion">Fire TV Stick</keyword>, and Kindle. The week-long sale will go on till January 20; also, as a part of the sale, Amazon is offering no-cost EMI, exchange offers, EMI on debit cards, and more across a range of products. If you have been waiting for devices like <keyword id="2180439" type="General" weightage="80" keywordseo="fire-tv" source="Orion">Fire TV</keyword> Stick, Kindle, and more, this is the right time to buy one. During the sale, Amazon’s smart devices are available for discounts of up to 45%. Below, we have curated a list of some best deals on Amazon devices that you can grab during the Amazon Great <keyword id="16048824" type="General" weightage="20" keywordseo="Republic-Day-Sale-2023" source="Orion">Republic Day Sale 2023</keyword>. <cmsannotation type="cmsannotation" annotationid="Amazon Fire TV Stick 4K" comment="subhead" text="Amazon Fire TV Stick 4K">Amazon Fire TV Stick 4K</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08XVZRR21" comment="amazoncard" text="B08XVZRR21">B08XVZRR21</cmsannotation> Make any regular TV into a smart TV with Amazon Fire TV Stick. The Fire TV Stick lets you stream 4K content from across platforms. It features Alexa voice controls for better access; you can talk to your TV. The Fire TV stick supports Dolby Vision and HDR10+. During the sale, it is available for just ₹3,699, down from its original price of ₹5,999. Other than this, you can avail of an additional discount of 10% using an SBI credit card. <cmsannotation type="cmsannotation" annotationid="Echo Show 5" comment="subhead" text="Echo Show 5">Echo Show 5</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08KGVYX6F" comment="amazoncard" text="B08KGVYX6F">B08KGVYX6F</cmsannotation> Echo Show 5 is a smart speaker with a 5.5-inch screen with Alexa built-in. You have hands-free music control with the speaker from multiple streaming platforms. Also, you get an in-built camera on the device to monitor your home while you are gone. Not only that, but you can also watch TV shows and movies on the screen. Currently, it is available for a discount of 39%, making it available for just ₹5,499. Also, by using selected bank cards, you can buy them at no-cost EMI. <cmsannotation type="cmsannotation" annotationid="Kindle 2022" comment="subhead" text="Kindle 2022">Kindle 2022</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09SWSPYHW" comment="amazoncard" text="B09SWSPYHW">B09SWSPYHW</cmsannotation> If you are looking for a reading device, then Kindle 2022 should be on your list. It features a 300 PPI high-resolution display for sharp text and images. Also, this reading device allows you to highlight passages, translate words, look at their meanings and adjust the text size. Further, it comes with 16GB of internal storage, allowing you to easily store thousands of books. During the Amazon Great Republic Day Sale 2023, you can buy it for just ₹8,499, down from its original price of ₹9,999. <cmsannotation type="cmsannotation" annotationid="Kindle Paperwhite 4G LTE" comment="subhead" text="Kindle Paperwhite 4G LTE">Kindle Paperwhite 4G LTE</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B077498K1F" comment="amazoncard" text="B077498K1F">B077498K1F</cmsannotation> Kindle Paperwhite features a 6-inch high-resolution display with backlighting. It comes with 32GB of internal storage, allowing you to store thousands of books. Further, it is also waterproof to carry your stories on all your adventures. The biggest advantage of this smart device is 4G LTE connectivity. The features include highlighting passages, translating words, looking at their meanings, and adjusting text size. You can buy it for just ₹14,599, down from its original price of ₹17,999. <cmsannotation type="cmsannotation" annotationid="Echo 4th Gen" comment="subhead" text="Echo 4th Gen">Echo 4th Gen</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B085FY9NK8" comment="amazoncard" text="B085FY9NK8">B085FY9NK8</cmsannotation> During the sale, you can buy this smart speaker for just ₹8,499, down from its original price of ₹9,999. It is powered by Dolby tech, which delivers clear and crisp sound quality with punchy bass. Other than this, you can control music hands-free, just by calling out Alexa. You can connect Echo with smart devices such as AC, light bulbs, TVs, etc. <cmsannotation type="cmsannotation" annotationid="Fire TV Stick" comment="subhead" text="Fire TV Stick">Fire TV Stick </cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08R6QR863" comment="amazoncard" text="B08R6QR863">B08R6QR863</cmsannotation> If you are looking for an affordable Fire TV Stick, then this device should be on your list. The Fire TV Stick lets you stream HD content on your TV from across platforms. Besides this, it lets you use your voice to search and launch shows across apps. Also, it lets you use your voice to search and launch shows across apps. During the sale, you can buy it for just ₹2,799, down from its original price of ₹4,999. Also, you can buy it on a no-cost EMI using your credit card. <cmsannotation type="cmsannotation" annotationid="Echo Studio" comment="subhead" text="Echo Studio">Echo Studio</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B07NQH4Q45" comment="amazoncard" text="B07NQH4Q45">B07NQH4Q45</cmsannotation> The Echo Studio is Amazon's high-end smart speaker, which features 3D audio, Dolby Atmos, and high-fidelity sound with built-in Alexa. It features five speakers that are said to deliver loud and clear sound with powerful bass. Other than this, you can stream millions of songs in your favorite language from <keyword id="2421543" type="General" weightage="50" keywordseo="amazon-prime-music" source="Orion">Amazon Prime Music</keyword>, Spotify, JioSaavn, Gaana, or Apple Music just by calling out Alexa. As a part of the sale, you can buy it for just ₹19,999, down from its original price of ₹22,999. <cmsannotation type="cmsannotation" annotationid="Fire TV Cube" comment="subhead" text="Fire TV Cube"><keyword id="7710240" type="General" weightage="50" keywordseo="fire-tv-cube" source="Orion">Fire TV Cube</keyword></cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09BZXRBDY" comment="amazoncard" text="B09BZXRBDY">B09BZXRBDY</cmsannotation> With the Fire TV Cube, you can control your TV, speakers, and other smart devices. The Fire TV Cube is a powerhouse of a streaming device and comes with hands-free voice controls. You can stream content at 4K quality with the Fire TV Cube. Other than this, it also supports Dolby Vision, HDR, and Dolby Atmos audio. During the sale, it is available for just ₹10,999, down from its original price of ₹13,999. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/amazon-great-republic-day-sale-2023-best-deals-and-offers-on-tvs/articleshow/96987966.cms">Amazon Great Republic Day Sale 2023 – Best deals and offers on TVs</a> <a href="https://www.businessinsider.in/tech/news/best-deals-and-offers-on-speakers-earphones-and-other-audio-products-during-amazon-sale/articleshow/97026826.cms">Best deals and offers on speakers, earphones, and other audio products during Amazon sale</a>

Amazon Republic Day sale could be the best time to buy Amazon devices — discounts on Kindle, Echo speakers and Fire TV Stick

<ul><li><keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> has launched the <keyword id="17710290" type="General" weightage="20" keywordseo="Prime-Lite" source="Orion">Prime Lite</keyword> membership, offering users an affordable subscription option.</li><li>The Prime Lite membership is priced at ₹999 per year, compared to Prime’s ₹1,499 a year.</li><li>Here’s everything you need to know about the new <keyword id="17710291" type="General" weightage="20" keywordseo="amazon-Prime-Lite-membership" source="Orion">Amazon Prime Lite membership</keyword>.</li></ul>E-commerce giant Amazon has started rolling out the Prime Lite subscription in India. It’s a cheaper version of its Prime membership and offers reduced benefits while still providing free deliveries to subscribers. Amazon has been testing an affordable Prime membership for some time now and has finally launched it in the country. In this post we look at the price of the Prime Lite membership and the benefits offered by it. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Lite pricing" comment="subhead" text="Amazon Prime Lite pricing"><keyword id="16073434" type="General" weightage="100" keywordseo="amazon-Prime-Lite" source="Orion">Amazon Prime Lite</keyword> pricing</cmsannotation> The Amazon Prime Lite membership has been priced at ₹999 per year, compared to ₹1,499 charged for Prime. However, unlike Prime, Prime Lite does not offer monthly and quarterly membership options at present. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Lite benefits" comment="subhead" text="Amazon Prime Lite benefits">Amazon Prime Lite benefits</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Delivery benefits" comment="subhead2" text="Delivery benefits">Delivery benefits</cmsannotation> The Amazon Prime Lite offers benefits such as free two-day delivery and standard delivery. It does not provide free one-day delivery and same-day delivery offered in the regular Prime membership. Similarly, the cost for morning delivery has been increased to ₹175 for Prime Lite subscribers, up from ₹50 for Prime users. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Video" comment="subhead2" text="Amazon Prime Video">Amazon Prime Video</cmsannotation> Amazon Prime Lite members will get access to the company’s popular Prime Video platform. However, Amazon has put some restrictions on this as well. While Prime Lite members will be able to stream the same content as Prime users, the quality will be limited to HD, compared to 4K offered to Prime users. Additionally, Prime Lite users will be able to stream content on only two devices at once, while no restriction is applicable to Prime users. <cmsannotation type="cmsannotation" annotationid="Advertisements in Prime Video" comment="subhead2" text="Advertisements in Prime Video">Advertisements in Prime Video</cmsannotation> The biggest drawback of the Prime Lite subscription is that movies, TV shows and live sports will have advertisements. With this, Amazon is following in the footsteps of Netflix in launching an<a href="https://www.businessinsider.in/tech/news/netflix-will-not-allow-you-to-watch-movies-and-shows-offline-in-the-ad-supported-tier/articleshow/93634420.cms"> ad-supported tier</a>. At the end of the day, you will have to decide if a saving of ₹500 is worth watching advertisements in between your favourite movies and shows. <cmsannotation type="cmsannotation" annotationid="Amazon Music, Prime Gaming, Prime Reading and more" comment="subhead2" text="Amazon Music, Prime Gaming, Prime Reading and more">Amazon Music, Prime Gaming, Prime Reading and more</cmsannotation> Amazon Prime Lite membership also misses out on Amazon Music and Prime Reading. The company has also not offered the recently launched<a href="https://www.businessinsider.in/tech/news/amazon-prime-gets-better-with-the-launch-of-prime-gaming-in-india/articleshow/96365739.cms"> Prime Gaming</a> service for its lower-tier membership. Prime Lite subscribers will also not get the no-cost EMI option offered as part of the “Prime Advantage” on smartphones. Similarly, the 6-month free screen replacement offered by Acko will also not be available for Prime Lite subscribers. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/xiaomi-pad-6-vs-oneplus-pad-price-specs-and-features-compared/slidelist/100983906.cms">Android tablet battle: Xiaomi Pad 6 vs OnePlus Pad – Which one should you buy?</a> <a href="https://www.businessinsider.in/business/auto/news/volvo-c40-recharge-electric-car-launched-india-price-range-features/slidelist/100986326.cms">Volvo ups it's India EV game – C40 Recharge electric crossover with 530 km range launched</a> <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-2-to-launch-in-india-on-july-11-heres-everything-we-know-so-far/articleshow/100968848.cms">Nothing Phone (2) to launch in India on July 11 – here’s everything we know so far</a>

Amazon launches ad-supported Prime Lite membership in India – here’s everything you need to know

<ul class="summary-list"><li>The FTC sued Amazon on Wednesday over its Prime membership signup and cancellation process.</li><li>The FTC said Amazon intentionally failed to disclose material related to the case and delayed the investigation.</li></ul>The <a href="https://www.businessinsider.com/ftc-alleges-amazon-duped-customers-into-prime-subscriptions-2023-6">FTC sued Amazon</a> on Wednesday, alleging the company duped consumers who were trying to cancel their Prime subscriptions. Insider <a href="https://www.businessinsider.com/amazon-prime-ftc-suit-how-insider-investigation-led-to-crackdown-2023-6">broke the story that triggered this legal action</a>. Amazon said the FTC's claims are "false on the facts and the law." We took a close look at <a href="https://storage.courtlistener.com/recap/gov.uscourts.wawd.323520/gov.uscourts.wawd.323520.1.0_1.pdf" target="_blank" rel="noopener">the complaint</a>. Here are the highlights:<ul><li>Amazon called the difficult cancellation process the "Iliad" in reference to Homer's epic poem, <a href="https://www.businessinsider.com/amazon-prime-ftc-probe-customer-complaints-sign-ups-internal-documents-2022-3">as Insider previously reported</a>. </li><li>"Amazon designed the Iliad cancellation process ("Iliad Flow") to be labyrinthine, and Amazon and its leadership—including Lindsay, Grandinetti, and Ghani—slowed or rejected user experience changes that would have made Iliad simpler for consumers because those changes adversely affected Amazon's bottom line." </li><li>The suit describes the Iliad process as "Prime's Four-Page, Six-Click, Fifteen-Option Iliad Cancellation Process" because it takes that many steps to cancel.</li><li>"To cancel via the Iliad Flow, a consumer had to first locate it, which Amazon made difficult," the FTC said.</li></ul><ul><li>Amazon has two ways to upsell Amazon Prime to customers: interstitials and non-interstitials. Interstitials were a whole new webpage promoting Prime that the customer didn't seek in the first place. Non-interstitials were messages embedded within the pages the customer was looking at, according to the suit.</li></ul><ul><li>"The current mobile upsells contain many of the same problematic elements as the [redacted]—including misleading language and manipulative designs—which lead consumers to enroll in Prime without their consent," the FTC said. </li></ul><ul><li>Amazon tricked customers who were looking to buy Prime Video to instead purchase Prime, the suit alleges. The regular Prime offering is more expensive and includes Prime Video within its offerings.</li></ul><ul><li>Amazon capitalized on some consumers' inability to appreciate the difference between "Prime" and "Prime Video" and had them sign up for the more expensive option unknowingly, according to the suit.</li><li>"After receiving June 30, 2022 CID, Amazon changed the Prime Video enrollment flow for Prime."</li><li>To cancel Prime, consumers had to contact customer support; locate the "manage membership" page and press a button labeled "End Membership"; or search "How to cancel membership" in the Amazon search bar, then move through multiple steps.</li><li>It's equally difficult to cancel Prime on a mobile device, involving an 8-page, 8-click minimum process, the FTC investigation found.</li><li>Amazon knows that Nonconsensual Enrollment is both "widespread" and "well-understood" at the company, the lawsuit stated.</li><li>Amazon uses, or has used, 6 different "manipulative designs" in the Prime signup and cancellation process. They include: Forcing users to perform a certain act; making certain information ambiguous; intentionally complicating a process through unnecessary steps; misdirecting users with less prominent links; sneaking or disguising relevant information; and "confirm shaming" by using emotive wording around the disfavored option to guilt users into selecting a favored option. </li><li>Other subscription services, like Audible, Kindle Unlimited, and Amazon Music Unlimited, use similarly manipulative designs. </li><li>The FTC first contacted Amazon about the investigation on March 16, 2021. By March 14, 2022, a year later, Amazon had shared "only a small amount of material." </li><li>On March 14, 2022, Insider published a story based on leaked information that "ascertained that Amazon had failed to disclose much of the now-leaked documents and information to the Commission." </li><li>On June 30, 2022, the FTC filed a request to demand more information from Amazon. Amazon did not comply, the FTC said.</li><li>On August 5, 2022, Amazon filed a petition with the FTC, requesting to quash the FTC's demands. The Commission denied that petition on September 21, 2022. </li><li>Amazon produced very few documents during the 2-year investigation. The FTC said small businesses routinely produce more material to Commission investigators.</li><li>The FTC alleges it has "reason to believe [Amazon] is violating, and is about to violate, laws enforced by the Commission" because it has repeatedly delayed the investigation process for years. </li><li>The FTC alleges Amazon only changed its cancellation process "in response to pressure from the Commission, and without such pressure — including this lawsuit — Amazon would likely restore" its old design. </li><li>The FTC said, "the continued presence of these problematic elements illustrates that, although the form of the cancellation flow recently changed, Amazon's mindset has not." </li><li>Amazon has charged consumers without their express informed consent "in numerous instances." And Amazon's actions can cause "substantial injury to consumers" that cannot reasonably be avoided, according to the suit.</li><li>Amazon violated the Restore Online Shoppers' Confidence Act (ROSCA), which prohibits charging consumers for goods or services through a "negative option feature," the FTC alleged. </li><li>Amazon failed to "clearly and conspicuously disclose all material terms of the transaction" before charging consumers for Prime. </li><li>Amazon failed to "obtain the consumer's express informed consent" before charging consumers for Prime. </li><li>Amazon failed to "provide simple mechanisms for a consumer to stop recurring charges" for the Prime membership.</li></ul>Do you work at Amazon? Got a tip?Contact the reporter Eugene Kim via the encrypted-messaging apps Signal or Telegram (+1-650-942-3061) or email (<a href="mailto:ekim@insider.com" target="_blank" rel="noopener noreferrer nofollow">ekim@insider.com</a>). Reach out using a nonwork device. <a href="https://www.businessinsider.com/insider-guide-to-securely-sharing-whistleblower-information-about-powerful-institutions-2021-10" target="_blank" rel="noopener noreferrer">Check out Insider's source guide</a> for other tips on sharing information securely.

Amazon's Project Iliad: The juiciest highlights from the FTC's Prime lawsuit

<ul class="summary-list"><li>Streaming platforms offer benefits that aren't always obvious to subscribers.</li><li>Netflix, Apple, Spotify, and more have perks that appeal to gamers or those looking for audiobooks.</li></ul>There are a lot of <a href="https://www.businessinsider.com/streaming-still-cheap-deal-despite-netflix-disney-plus-price-hikes-2023-8">streaming platforms on offer</a> — and the cost of subscribing to them all can quickly add up.One way to get the <a href="https://www.businessinsider.com/streaming-services-that-get-you-most-bang-for-your-buck-2022-10">biggest bang for your buck from a streamer</a> is to use most, if not all, of the features offered by each site.Netflix and Spotify are mainly used for watching TV shows and listening to music or podcasts, respectively, but both have less well-known features. These perks can save you money, time – or even offer more fun, at no extra cost. <h2>Netflix subscribers have access to about 50 free games</h2>Netflix plans start at $6.99 a month for an ad-supported plan and cost up to $19.99 for a premium option. No matter what plan you have, <a href="https://www.businessinsider.com/netflix-invests-streaming-video-games-development-next-chapter-growth-slow-2023-7">Netflix Games</a> is an available feature.About 50 games, like "Stranger Things: 1984," "Sonic Prime Dash," and "Exploding Kittens," are on offer, and they can be played on smartphones and tablets with no ads or extra fees.Categories include action, adventure, arcade, card, music, party, puzzle, racing, role-playing, simulation, sports, strategy, and tabletop.<div type="image" title="Netflix Games" height="537" width="716" msid="101783297" hostid="261"></div><h2>Amazon Prime includes much more than just free shipping </h2><a href="https://www.businessinsider.com/wall-street-thinks-prime-video-will-boost-amazons-ad-revenue-2023-10">Amazon prime members</a> have access to way more than just fast, free shipping and a host of TV shows and films to stream.As a Prime member, you get access to exclusive deals during <a href="https://www.businessinsider.com/guides/deals/amazon-prime-day" rel="">Amazon Prime Day</a>, as well as Prime Gaming, which offers a host of free games, in-game content, and a free monthly channel subscription on Twitch.<a href="https://www.businessinsider.com/amazon-ftc-lawsuit-trick-customers-prime-video-subscription-2023-6">Prime subscribers are also eligible for</a> 12 months of Grubhub+, which includes free delivery on orders over $12 and exclusive discounts at various restaurants.If you're not in a hurry to receive your Amazon package, you can earn a discount on your order or $1 digital credits for opting for No-Rush Shipping at checkout. The credits can be used to save money on ebooks, movies, games, and more.Amazon First Reads lets Prime members choose two free Kindle books from a selection of ebooks. There's no need to own a Kindle device to access the library, as there's an app available for mobile devices and computers.There's also free music on offer with Prime — a total of 100 million songs — as well as podcasts, all ad-free. There is one catch: You can only "shuffle play" an artist, album, or playlist, and can't select specific tracks.<div type="image" title="Amazon Prime" height="877" width="1170" msid="101783299" hostid="261"></div><h2>Audiobooks are now included in Spotify Premium</h2>Spotify Premium gives you unlimited ad-free music for $10.99 a month. It also offers the Duo plan, two premium accounts, for $14.99 and the <a href="https://www.businessinsider.com/guides/streaming/spotify-family-plan">Family plan,</a> six accounts, for $16.99.In addition to <a href="https://www.businessinsider.com/spotify-to-cut-lucrative-white-noise-podcasters-from-ad-program-2023-9">ad-free music and podcasts</a>, Spotify Premium users now have access to over 150,000 audiobooks. Users can listen to 15 hours of audiobooks per month. This feature is already available to subscribers in the UK and Australia, and it set to be rolled out in the US later this year.<div type="image" title="Spotify Audiobooks home page" height="1291" width="1722" msid="101783301" hostid="261"></div><h2>The Apple One bundle gives you access to more than just music</h2>If you're paying $10.99 a month for Apple Music, you might want to consider upgrading to the <a href="https://affiliate.insider.com?amazonTrackingID=biauto-60644-20&amp;h=cf5b7b4b9d3dc415abcd21778f8817667bd0f1685a6dd15df7e0ce43cfc219a8&amp;postID=64aef4243046416c006302a6&amp;postSlug=netflix-prime-apple-spotify-subscriber-hidden-benefits-2023-7&amp;site=bi&amp;u=https%3A%2F%2Fwww.apple.com%2Fapple-one%2F" target="_blank" rel="noopener">Apple One bundle</a> for about $6 more.Doing so will give you AppleTV+, the Arcade gaming service, Apple News+, Apple Fitness+, and 50 gigabytes of iCloud storage, as well as your Apple Music tunes.According to the official Apple site, bundling the subscriptions saves consumers about $7 a month.Arcade offers more than 200 ad-free games that can be played online or offline across all your Apple devices.<div type="image" title="Apple Arcade" height="1291" width="1722" msid="101783302" hostid="261"></div>

All the secret Netflix, Amazon Prime, Apple, and Spotify benefits you get as a subscriber

Best Amazon Prime Day deals and offers on speakers, headphones, soundbars and more

<ul class="summary-list"><li>Telecom stocks fell Friday on a report Amazon may offer mobile phone service to Prime customers.</li><li>The e-commerce giant is in talks with wireless carriers for a low-cost or free service, Bloomberg said.</li></ul>Telecom stocks sold off on Friday on a report that said Amazon is looking to offer mobile phone service to its Prime customers.The e-commerce giant is in talks with Verizon Communications, T-Mobile US, and Dish Network for wireless plans that would cost $10 a month or possibly for no cost at all, <a href="https://www.bloomberg.com/news/articles/2023-06-02/amazon-talking-with-verizon-dish-t-mobile-to-offer-mobile-with-prime" target="_blank" rel="noopener">sources told Bloomberg</a>. If it enters the mobile market, Amazon could resell wireless service from one of the top carriers, according to Bloomberg, noting that Dish could be a big winner as its plan to transform into a cloud-based mobile company from a satellite-TV provider has hit headwinds.Shares of AT&amp;T dropped 4%, T-Mobile lost 7%, and Verizon slipped 3%. Meanwhile, Dish jumped 18%.Negotiations have been taking place for several weeks and also included AT&amp;T at times, but the plan may still be several months away or may not happen, Bloomberg said."We are always exploring adding even more benefits for Prime members, but don't have plans to add wireless at this time," an Amazon spokesperson told Insider via email.Amazon had 167 million Prime subscribers as of March, which was flat from a year ago, according to Consumer Intelligence Research Partners. Members pay about $139 a year for free shipping on orders as well as access to streaming videos and music, but competition from rivals like Walmart has been heating up.

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