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Online shoppers have another reason to be happy. <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>.com, one of the leading e-tailers in India, will soon begin another of its online sale, <keyword id="2591850" type="UNKNOWN" weightage="20" keywordseo="Snapdeal-Savings-Day">Snapdeal Savings Day</keyword>, on November 11, 2014. The online marketplace has announced ‘exciting offers’ for every hour on Tuesday, as well as huge discounts on over 500 product categories including lifestyle products, apparel, gadgets and consumer durables among others. 
	 
	The sale is expected to start at 7:00 am in the morning and will be live till midnight. Expecting a massive turnout on the website for the sale, the online shopping site has also tied up with multiple banks, which includes Standard Chartered and HDFC Bank, to make cash back offers. 
	 
	Interestingly, the website had first come out with Snapdeal Savings Day earlier this year on April 22, 2014. The sale was offered for the products in their fashion category with 40% discounts on purchases above Rs 1,999. This was followed by another Savings Day sale on May 7, 2014 for categories such as Home Décor, Kitchen, Furnishing and Furniture. The website offered 35% on the products belonging to this category. 
	 
	On witnessing the success of the sale, Snapdeal came up with its third Savings Day sale on May 15, 2014. This time, the company had extended its Savings Day sale offer on personal gadgets including mobiles, tablets, cameras, personal care appliances and gaming consoles among others. Soon after, the fourth Savings Day sale was offered on May 22, 2014, which recorded an unprecedented traffic on the website. The enormous success of the sale forced the e-tailer to come up with its fifth Savings Day sale in June on its fashion categories. 
	 However, this time, the Savings Day sale will clash with <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s Appiness Day. It’s a contest wherein users are first required to download the application, and then register for the Appiness Day contest. Users can register for the contest between November 7, 2014 and November 10, 2014. For those who have missed out, one can enter the contest by buying a product through Amazon app, which will automatically enroll the shopper into random draw of lots. 
	 
	The website revealed that following the registration, 11 participants will be randomly selected to be eligible to win an Amazon.in e-Gift Card worth Rs 1,21,000 each as 'consolation prize', issued by QwikCilver Solutions Private Limited. However, to win the contest, the selected users will have to answer a qualifying question correctly, within a given time period, which would be communicated to the selected participants by Amazon.

Snapdeal,
Amazon India Woo Online Shoppers With Attractive Sale Offers

Several <keyword id="6361185" type="ORGANIZATION" weightage="100" keywordseo="consumer-electronics">consumer electronics</keyword> companies, including LG, Samsung, Videocon, Sony and Panasonic have said that products sold through online marketplaces without their knowledge will not be eligible for after-sale service. These companies have also asked the e-tailers to be fair in pricing. 
 Its effect was evident yesterday (Tuesday) during <keyword id="541988" type="COMPANY" weightage="60" keywordseo="SnapDeal">Snapdeal</keyword>'s Savings Day Sale and Amazon's Appiness Day. Both the companies avoided heavy discounts below the operating market price. For instance, iPhone 5s, Snapdeal's star product having an operating market price of Rs 35,000 was available for Rs 31,499 – a discount of 10%. The 'unauthorised sale' clause was brought in to avoid October 6 like situation, when brick-and-mortar retailers were agitated over heavy discounts by <keyword id="6354742" type="COMPANY" weightage="60" keywordseo="Flipkart">Flipkart</keyword> on television and mobile phones. 
 
"The flash sales by Snapdeal and Amazon were not marred by controversy or complaints by consumer electronics companies," Amit Chadha, secretary-general of the Consumer Electronics and Appliances Manufacturers Association, said. "During Flipkart's Big Billion Day Sale, we received complaints within the first two hours. There was complete chaos. This time around there were no such issues," he added. 
 
Manish Sharma, managing director of Panasonic India and South Asia, said, "We have always managed the expectations of our partners and stakeholders by ensuring that their interests are taken care of. We believe e-retailers and retail outlets will continue to co-exist to create a holistic and beneficial setting for the consumer."

Electronic Products Sold During Online Flash Sale May Not Get After-sale Service

Competition in the <keyword id="436047" type="UNKNOWN" weightage="80" keywordseo="Ecommerce">eCommerce</keyword> space is getting hotter and hotter. E-tailers are trying their best to outdo the competition by offering discounts, organising flash sales, launching contests and more. However, another bigger trend that we are observing in the eCommerce industry is: ‘the <keyword id="235499" type="ORGANIZATION" weightage="80" keywordseo="APP">app</keyword>’ move. 
 
E-tailers are encouraging consumers to shop using their apps these days by offering extra discounts, freebies and more such things. Does this ring a bell? If you are an eCommerce shopper, then it defintely will. But did you ever think, why are eCommerce players making this move? 
 
Coz mobile data is on rise 
We feel that eCommerce players are making this move considering consumers’ Internet consumption patterns. A recent study by Indian mobile network points out that 75% of Indians own a mobile device as against 15% getting access to broadband Internet. In addition, there are also studies, which reveal that an Indian user spends an average 200 minutes a day on smartphones and user base for the same is expected to grow to 205 million by this year. And what else could be a better way to tap this consumer base other than ‘app’. 
 
 
e-tailers to kill their desktop sites? The way eCommerce players are going aggressive about apps, saying that their desktop sites would have an untimely death would be wrong—but the scene could change in the near future. The first visible signs for this are the stats which suggest that online fashion companies like <keyword id="319719" type="COMPANY" weightage="80" keywordseo="Myntra">Myntra</keyword> have 80% of traffic and 60% of sales coming from its <keyword id="6369871" type="UNKNOWN" weightage="80" keywordseo="Mobile-app">mobile app</keyword>. 
 
 
 
App: The next ‘in-thing’ in eCommerce 
 
As per analysts, the day isn’t far when 80-90% orders would start coming through app, the daily has reported. 
In Tier-II/ Tier-III cities, penetration of Internet is much less and people still rely on brick and mortar stores. In those areas, accessing to eCommerce through mobile is easier and convenient. 
 
A regular buyer through apps of various eCommerce companies, Sweta told BI, “It’s all about on the go! Since I’ve a fascination for shoes the entire stretch I travel in Delhi metro, I would browse shoes across all online stores. Whichever suits my pocket and choice, I just buy it instantly. Moreover, the mobile screen being smaller than web, the designing is more crisp and convenient.” 
 No wonder, to cheer up more buyers through mobile, eCommerce companies like Amazon and <keyword id="6354742" type="COMPANY" weightage="80" keywordseo="Flipkart">Flipkart</keyword> are offering extra discounts to buyers ordering through apps. Amazon’s ‘Appiness’ offer last year had increased its traffic through app by 4 times and more. 
 
Mausam Bhatt, senior director, marketing (mobile and digital marketing) of Flipkart had said "Over the past year we have been seeing that there is an increase in growth coming from our mobile app. A majority of this growth is coming from outside of metro cities. So, we are taking this opportunity to connect with our consumers better and grow the user base for our mobile app by having a shopping festival exclusively there.” 
 
(Image: Reuters)

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Snapdeal, Amazon India Woo Online Shoppers With Attractive Sale Offers

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BI India Bureau

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