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5 mins read

Why do brands die?

After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…

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6 mins read

How can brands achieve moksha?

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

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5 mins read

Right brand architecture: A sure recipe for successful brand mergers

Most successful brand mergers were possible because an equal priority was given to combining balanc…

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5 mins read

Here's what a brand expert learnt from the recent Myntra logo controversy

Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience

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5 mins read

How to prevent a brand from ageing?

The secret anti-ageing recipe for your brands.

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5 mins read

From mass production to customisation, here is how brand packaging has evolved over the years

We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…

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4 mins read

Is brand loyalty dead due to Covid-19?

Will brand loyalty fade or will it take a backseat for now?

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5 mins read

I tried some top YouTuber coffee brands — and found a clear winner

Business Insider's reporter tried Dodger Coffee Co, Chamberlain Coffee, Carlin Brothers Coffee, and…

Lindsay Dodgson   


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3 mins read

Bajaj Consumer believes that its premium offerings must be ‘affordable’

Bajaj rolled out an almond moisturizing soap — a premium product in its skincare segment. The price…

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Here's what goes behind designing brand packaging

Packaging plays a key role in persuading a customer to buy a product. It protects, creates awarenes…

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2 mins read

You can call almond milk 'milk,' but there's a catch, the FDA says

Almond milk and other plant-based alternatives can be called "milk," the Food and Drug Administrati…

Alex Bitter   


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6 mins read

How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now

As importance for one-time-use packaging grows stronger, concern for sustainability seems to be get…

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3 mins read

A baby was losing weight and vomiting. At the hospital, doctors discovered he was starving from an almond milk diet.

Doctors thought a sick infant had type 1 diabetes, but he was really starving because he was being …

Anna Medaris   


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2 mins read

Starbucks is finally dropping its surcharge for plant-based milk in the UK — but US customers will still have to pay extra

Starbucks UK is scrapping its £0.40 ($0.54) extra charge for drinks made with oat, almond, and coco…

Grace Dean   


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5 mins read

Yes, almond milk is good for you - here are the health benefits

Almond milk is a nutritious drink low in calories, sugar, and carbohydrates, but high in nutrients …

Rebecca Strong,Kailey Proctor   


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7 mins read

Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?

The only thing that has changed this time is that they got rid of the shade card.

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2 mins read

Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India'

The brand has rolled out a high decibel media plan to announce its new identity

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6 mins read

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?

We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …