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<ul><li><keyword id="197443" type="General" weightage="100" keywordseo="allen-solly" source="Orion">Allen Solly</keyword> launches ‘<keyword id="8043279" type="General" weightage="80" keywordseo="own-your-shape" source="Orion">Own Your Shape</keyword>’ campaign for its women’s Denim range. </li><li>Conceptualised by <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>, the film features three girls of different body types, trying different styles.</li></ul>Allen Solly unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns– “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type. <div type="Youtube" id="hX0438nNKUc" title="Allen Solly - #OwnYourShape Flirt With Style" thumbUrl="https://i.ytimg.com/vi/hX0438nNKUc/mqdefault.jpg"></div> Anil S. Kumar, COO, Allen Solly said, “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.” As part of the campaign, Ogilvy has conceptualized a new film that features three girls of different body types, trying different styles, switching. Swiping. Experimenting. The denims fit each of their body types equally well. They are seen admiring each other’s styles and the way the denims compliment their body shapes. They raise a toast for having the freedom to choose more from multiple styles that fits their body perfectly and not the other way around, thanks to Allen Solly The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women. The first principle of dressing up is the need to experiment and have choices. So, why restrict them when it comes to denim? This collection is one of its kind with loads of functional benefits like High Waist for no gapes at waistline, better tuck, curvier denims celebrating ergonomics especially for plus size women, and more. Mahesh Gharat, CCO, Ogilvy South said, “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.” The campaign is being released on leading digital platforms such as YouTube, Facebook and Instagram

Allen Solly's new campaign  spotlights on body positivity to promote its new range of denims for women

Several clothing retailers such as Puma, Adidas, Zara, Allen Solly, Levi’s, etc are offering great discounts, all thanks to <keyword id="6359833" type="ORGANIZATION" weightage="20" keywordseo="Goods-and-Services-Tax">Goods and Services Tax</keyword> (<keyword id="6354679" type="ORGANIZATION" weightage="20" keywordseo="GST">GST</keyword>), which is expected to rollout from July 1. The sudden discount season comes after the GST Council decided that man-made apparel above Rs 1,000 will attract a 12% levy, higher than the existing 7%. "The difference in the tax will be a big hit for the brand, so we want to keep the channel clean with lower inventory dues. We are doing this to liquidate merchandise before the new designed regime (GST) kicks in on July 1,” Kavindra Mishra, managing director of Pepe Jeans, told Economic Times. Puma is offering 50% discount at stores, Allen Solly has a buy one-get-one offer, Levi's is giving two items free on the purchase of two, Flying Machine is giving up to 50% off, Pepe Jeans is running a buy-three-get-three offer, etc. Retailers say GST is quite complicated and brands have no idea on opening stock. "The impact of tax won't be more than the discount which they are offering. But there is not much clarity yet around the existing stock and hence certain brands and retailers are pushing the panic button and rest are following,” Rajagopalan Kumar, president of the <keyword id="113282" type="ORGANIZATION" weightage="20" keywordseo="Retailers-Association-of-India">Retailers Association of India</keyword>, told ET.

This is the best time to go shopping as clothing brands are offering discounts up to 50%. Here’s why

<ul><li>Aditya Birla Group is now mulling over bringing new styles every month in Madura Fashion. </li><li>It has been <keyword id="6377147" type="PERSON" weightage="20" keywordseo="zara">Zara</keyword>'s strategy for years, which turned it into a $90 billion global empire. But, in India, Zara is considered too expensive. </li><li>Separately, Pantaloons is also attempting to execute the same strategy. </li></ul>Aditya Birla Group will now look at the option of bringing in new styles <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">every month</a>, at its fashion retail unit <keyword id="7961025" type="UNKNOWN" weightage="20" keywordseo="madhura-fashion">Madhura Fashion</keyword>. This is to please their new-age customers who are well aware of new styles rolling in, and want them at stores quickly. If the Kumar Mangalam Birla-led fashion company would indeed get on-board the strategy, they would be the second Indian fashion retailer to follow the path cleared by an international brand, Zara. The Amancio Ortega-led fashion brand <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">is known for its ultra quick</a> execution where it brings popular runaway styles into stores, within weeks. The Tata Group-owned Trent is also streamlining its processes to bring popular Instagram styles into stores in 12 days. <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">Trent has 40 stores of its flagship chain Westside</a>, which was also a former partner of Zara. Fashion changes every second This strategy bodes well with millennial heavy Indian consumers, who have re-defined the way old and new is perceived. Madhura Fashion says that its consumers expect new styles every month. This trend has seeped into smaller towns as aspirations spread along with telecom connectivity. And, retailers are willing to do the extra legwork to reach out to them. "It is to move towards a monthly model, which means 12 seasons in a year," Vishak Kumar, CEO - Madura Fashion and Lifestyle Business <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">told DNA</a>. Yet another retail venture of Aditya Birla — <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">Pantaloons too is attempting</a> to execute the same strategy, said Ashish Dikshit, managing director, <keyword id="2834772" type="PERSON" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail (ABFR). Between Madhura, ABFR and Pantaloons, the group has over 4,700 stores across the country. The Spanish fashion retailer Zara itself has completed a decade in India and is present across <a href="https://fashionunited.in/news/business/zara-s-india-profit-drops-as-it-faces-competition-from-other-brands/2019072622117">10 cities.</a> Though Zara is considered a medium-priced brand internationally, it occupies a premium position in India. And, Indian retailers who have taken up Zara’s instant fashion strategy, offer something that it cannot---which is price advantage. Trent will be providing quick fashion at half the prices of Zara. If Madhura too follows Trent’s lead in pricing, then Zara might have more challengers on its turf, who are copying its strategy. Madura Fashion &amp; Lifestyle is popularly known for — Louis Philippe, Van Heusen, <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, Peter England, and People. See also: <a href="https://www.businessinsider.in/tata-is-planning-to-open-extreme-fast-fashion-stores-just-like-zara/articleshow/69938341.cms">Cheaper by the dozen: Tata wants to bring Instagram styles to stores, instantly</a>

The Tatas and Birlas of India copy Zara’s strategy of fast fashion

Cash ban might have created a lot of problems but it couldn’t dampen end-of-season sales as the malls were full of shoppers and top retailers expecting 15-18% year-on-year growth in the ongoing sale season. 
 
Retailers such as <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group&amp;sortorder=effectivedate">Future Group</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Shoppers+Stop&amp;sortorder=effectivedate">Shoppers Stop</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Lifestyle&amp;sortorder=effectivedate">Lifestyle</a> reported buoyant demand in the last few weeks, signaling a quick revival from the note ban blues that led to 30-50% fall in their business in November. 
 "Post demonetisation, November sales had turned weak. But December onwards the sales growth has been strong and in double digits,” <keyword id="162214" type="PERSON" weightage="20" keywordseo="Govind-Shrikhande">Govind Shrikhande</keyword>, managing director at <keyword id="64373" type="CITY" weightage="20" keywordseo="Shoppers-Stop">Shoppers Stop</keyword>, told ET. He expects this year's end-of-season sale to beat all previous records. 
 
The e-commerce websites such as <a href="http://www.businessinsider.in/searchresult.cms?query=Myntra&amp;sortorder=effectivedate">Myntra</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Jabong&amp;sortorder=effectivedate">Jabong</a>, Tata Cliq and Reliance's <keyword id="3421090" type="UNKNOWN" weightage="20" keywordseo="Ajio">Ajio</keyword>, too, have got good response to their end-of-season sales that coincided with those of brick-and-mortar retailers. 
 Top retailer <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword>'s Brand Factory, which retails some 200 fashion brands including Wrangler, <keyword id="69300" type="CITY" weightage="20" keywordseo="nike">Nike</keyword>, Louis Philippe and <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, said it crossed its sales target for special sale events planned around demonetisation. 
 
"The only impact of demonetisation was in the first week after announcement. We are out of it now,, Jitendernath Patri, chief marketing officer at Central, told ET. 
 
However, most brands report healthy growth in sales some feel it could have been better. 
 "This could have been one of the best seasons if not for demonetisation,” Kavindra Mishra, chief executive at denim brand <keyword id="737532" type="PERSON" weightage="20" keywordseo="Pepe-Jeans">Pepe Jeans</keyword> that reported 18% likefor-like growth in the sale period, told ET. 
 Yogeshwar Sharma, executive director at Delhi's <keyword id="726947" type="ORGANIZATION" weightage="20" keywordseo="Select-Citywalk-Mall">Select Citywalk Mall</keyword>, expects luxury retailers to grow at a slower pace or remain flat, while other categories will grow 10-12%. 
 
"All retailers have put their best foot forward and are giving 40-60% off on merchandise, which is good enough to attract people to malls,” he told ET.

No cash blues for shoppers, despite demonetisation; top retailers expect 15-18% growth

What if someone said you could collect the long forgotten Bank Royalty points, Corporate Reward points and e-Wallet cash, and splurge it on shopping, dining or that vacation you were planning? 
 
Woohoo lets you do just that. It’s an app that aggregates multiple payment options in a single platform for consumers to transact at various online and offline retail outlets. 
 
The company has currently partnered with 50+ brands. This lets a Woohoo user access 3000+ stores and portals. The list includes apparel and accessories stores like Allen Solly, Westside, Fastrack, Hidesign, Restaurant chains like Noodle Bar, Mani's Dum Biryani, or Entertainment and leisure outlets like PVR, Cleartrip and others. The brand has no mobile recharge partners as yet. 
 
You could choose to pay using mobile wallets like MobiKwik and Oxigen, Payback Loyalty points, Hifives reward points and many other available options. 
 
So what is the potential market for a product like Woohoo in a country not savvy enough to use wallet services extensively? 
 
“There is a lot of ongoing category creation. India has been leapfrogging the Western world in terms of consumers using their mobile phones for diverse purposes. Anybody who wants to shop or gift online or offline is a potential Woohoo user”, T P Pratap, Co-founder and CMO, of parent company Qwikcilver says. 
 
Can users combine two wallet accounts to pay for a single service, say a movie ticket? 
 
“You have an option to do that. A unique Woohoo code will be generated for each of the wallet accounts. The two can then be used at the movie theater for booking the ticket”, Pratap clarifies. 
 
Make no mistake; Woohoo is not where you book that movie seat or restaurant table or the nice stilettos you saw online. The app only generates a code that can be used as an alternative mode of payment in place of your credit/debit card. 
 
Does it bring more peace of mind to people fumbling to jump onto the Indian e-commerce wagon in fear of divulging sensitive credit/debit card information? 
 
“Consumers are already freer than a few years ago. This method of payment gives them the first step to get over their anxieties of electronic payments”, Pratap observes. 
 
So what’s the way forward for Woohoo? 
 
“There are more currencies coming up, and the option of using credit/debit card for gifting. We’re looking to have 15,000-20,000 brands including Amazon, Snapdeal and Café Coffee Day onboard over the next six months”, Pratap says. 
 
In a country that salivates for discounts and prides itself in striking a bargain, if you don’t mind your money being tied up in an online wallet, you can now spoil yourself with indulgences minus the guilt of blowing more cash. 
 
(Image credit: Indiatimes)

Show, don’t Swipe!

Amazon Mega Fashion Weekend Sale: Top deals and discounts

<keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> Limited (ABFRL), India's leading fashion company, today announced a partnership with Christian Louboutin, one of the world's most famous <keyword id="19734234" type="General" weightage="20" keywordseo="shoe-designers" source="Orion">shoe designers</keyword> known for his high-end <keyword id="23820" type="General" weightage="20" keywordseo="footwear" source="Orion">footwear</keyword> and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake. Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men's footwear, <keyword id="939668" type="General" weightage="20" keywordseo="leather-goods" source="Orion">leather goods</keyword> &amp; <keyword id="23964" type="General" weightage="20" keywordseo="accessories" source="Orion">accessories</keyword>, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries. "We are excited to partner with ABFRL's team and look forward to working with them to manage and develop the business in India which is an extremely important market for us," commented Alexis Mourot, Christian Louboutin's Group CEO. Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited commented, "We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India." "We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand's distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly," Sathyajit Radhakrishnan, CEO of International Business, Aditya Birla Fashion and Retail Limited. Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men's collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed Christian Louboutin Beaute, while in, 2022 the House launched new categories dedicated to Kids and Pets. With a prolific collection of shoes, leather goods and accessories, Christian Louboutin now counts more than 150 points of sales around the world. ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India's first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023). It has a repertoire of India's largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India's leading fashion retailer. The Company's international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette. Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company's foray into branded ethnic wear business includes brands such as Jaypore, Tasva &amp; Marigold Lane. The company has strategic partnerships with Designers 'Shantnu &amp; Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led 'House of D2C Brands' venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion &amp; Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

<keyword id="410443" type="PERSON" weightage="20" keywordseo="Suhas-Gopinath">Suhas Gopinath</keyword> is a name to reckon with in the startup world today, except it's ironical that he started his own company at a time when the Indian startup industry hadn't even taken off. In no time, Gopinath-led <a href="http://www.globalsinc.com/">Globals Inc - an IT services company</a>, was minting profits worth over $1 million annually and had 11 offices worldwide. For a 14-year-old college student to grow a bootstrapped firm from a small home office to a globally recognized multinational company based on the simple formula - a company's outflow cannot be higher than its inflow - was no mean feat. 
 
But astounding success that would inspire Gopinath's entrepreneurial journey he is on today, really came when he was announced as the Youngest Global Leader in the World Economic Forum, Davos in 2008. From here started this Bengaluru lad's journey as the "World's Youngest CEO". There's no better way to learn about his inspiring journey than to <a href="https://www.youtube.com/watch?v=dyfMPsIe2uU">hear him talk about the challenges he faced</a>. 
 It's really no surprise that at the age of 22, a shy-natured Gopinath was sitting among the members of <keyword id="4028297" type="UNKNOWN" weightage="20" keywordseo="ict-advisory-board-of-the-world-bank-group">ICT Advisory Board of the World Bank Group</keyword> headed by the <keyword id="6354424" type="ORGANIZATION" weightage="20" keywordseo="World-Bank">World Bank</keyword> President, discussing ways to increase internet penetration in Africa and use ICT for skill development in India. 
 
As Gopinath enters a new phase in his entrepreneurial journey, Business Insider spoke to him about his second venture, how he plans on revolutionizing the retail space, what are his future plans and much more. ​Below is a lightly edited transcript of the conversation: 
 
Tell us about your new online-to-offline startup Shopsup. 
<a href="http://shopsup.com/">ShopsUp</a> is a location based shopping app which acts as your personal shopping companion. It will recommend what, when and where to shop, and help you find the right products and stores in your neighbourhood. Whenever you want something specific, you can discover exciting boutique stores close to your location as well as stores at popular malls and shopping streets including brands such as Van Heusen, AND, <keyword id="6377547" type="CITY" weightage="20" keywordseo="Adidas">Adidas</keyword>, Pepe Jeans, Raymond, Allen Solly among others. 
 
Who is your target audience? 
India is second largest smartphone market in world in terms of users and increasingly consumers are turning to mobile to discover and research fashion trends and discover exciting consumer items. We are trying to reach young Indian millennial consumers with smartphone and influence their behavior while shopping and discovering local stores. 
 
Why do you feel young Indian shoppers spoilt for choices online would prefer going to the local stores to make a purchase using Shopsup? 
We are focusing on offline brick and mortar stores because statistics show that 98 per cent Indians still shop offline. Consumers still desire a physical interaction with a product and the preference for a physical store as an element of both researching and purchasing, especially for categories such as Fashion, Furniture, Jewelry, etc. The idea is to empower shoppers with tools and technologies so that we can make local stores discoverable, induce shoppers to walk into these stores and influence them to make a purchase. 
 
How exactly are you planning to do that? 
For every walk-in, we incentivise the ShopsUp user. In fact, we are the first app in India to incentivise a user for a behaviour, like window shopping. Let's say you want to buy a linen shirt. If you search for it on ShopsUp App, it will locate the stores around you which have linen shirts. As soon as you walk into one of them, you will get SHOTS irrespective of whether you make a purchase or not. SHOTS are points which you can accumulate to redeem later for movie tickets, cab rides, spa, gift vouchers, food court meals etc. 
 
Would the user be required to install the ShopsUp App before walking into these stores? 
No. There's a low-energy Bluetooth beacon in every store. If your phone's Bluetooth is switched on, you will get a message saying you have received X number of shots. For you to be able to redeem it, you will have to install the app. 
 
...And why would stores partner with you? Apart from increasing their footfall, do they get any more benefits by partnering with ShopsUp? 
Within six months, one of the achievements we have made is to build a natural monopoly by acquiring every brand. 80 per cent of India's brands are with us. We have partnered with 60 brands and 400 boutique stores in Bengaluru so far. So, a ShopsUp user is as spoilt for choices as much as an online shopper and is better rewarded than them. 
 
To answer your question, brands want to be with us because they have a platform to re-target their customers. Also, stores do not have crucial data that can help them in taking the right business decisions. For instance, they do not know how many people walked into their store and how many out of them actually purchased an item. With Shops Up, they will be equipped with data that can help them identify which section is popular in their store, the frequency of their customers, how long does a shopper spend inside the store, what they purchase mostly etc. This data will help make the shopping experience more personalized. For example, ShopsUp will be able to predict that when person X purchases a Polo Shirt, it's very likely he also buys a denim. So, if he purchased a shirt a few days back, he will get a ShopsUp notification with a few denim options later. 
 Also, brands are excited because we offline re-target the customers for them. So, if you visit a Peter England store and then head to <keyword id="6392652" type="COMPANY" weightage="20" keywordseo="arrow">Arrow</keyword> without making a purchase, you will get a push notification reminding you to come back to Peter England and pick up the item you liked. 
 
We believe that the right offers delivered in the right context and right place can drive business for both organized as well as local retail establishments, and we are investing in analytics to offer best of the breed solutions to our partners. 
 
What compelled you to kick-start ShopsUp? Usually, if you want to buy something and you <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> it, it will give you e-commerce website options. You cant wait for a product to be delivered when there's an urgency like a friend's wedding or mother's birthday. There are two reasons why one would want to buy anything online - either because it's inexpensive or you do not know where to buy it. 
 
Personally, I am a very impatient person when it comes to shopping. I need things quickly. So, I thought to myself - Is there any way one can have an omni-channel experience where I can do the same thing I do online, except I will have the option of going to the store and picking it up. Also, because fashion and lifestyle is a segment where you need touch and feel, this model made a lot of sense to me. Since we didn't have any such platform in India, this is where the idea of ShopsUp came from. 
 
How are you making money from this model? 
Starting from behaviour to action, we are incentivising our user at every step. But, we don't make any money with that engagement. We charge brands a very nominal percentage for shopping via ShopsUp, but most of our money comes from brands. They buy inventory from us. 
 
What are your plans for the near future? 
We really want to focus on the product and user experience because for the brands there is excellent value proposition. We also plan to build a shopping bot. 
 
So, if you haven't already started using ShopsUp yet, Suhas is offering you a new way to experience shopping. Get on to it, who knows you may get high on shopping like never before!

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