Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="197443" type="General" weightage="100" keywordseo="allen-solly" source="Orion">Allen Solly</keyword> launches ‘<keyword id="8043279" type="General" weightage="80" keywordseo="own-your-shape" source="Orion">Own Your Shape</keyword>’ campaign for its women’s Denim range. </li><li>Conceptualised by <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>, the film features three girls of different body types, trying different styles.</li></ul>Allen Solly unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns– “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type. <div type="Youtube" id="hX0438nNKUc" title="Allen Solly - #OwnYourShape Flirt With Style" thumbUrl="https://i.ytimg.com/vi/hX0438nNKUc/mqdefault.jpg"></div> Anil S. Kumar, COO, Allen Solly said, “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.” As part of the campaign, Ogilvy has conceptualized a new film that features three girls of different body types, trying different styles, switching. Swiping. Experimenting. The denims fit each of their body types equally well. They are seen admiring each other’s styles and the way the denims compliment their body shapes. They raise a toast for having the freedom to choose more from multiple styles that fits their body perfectly and not the other way around, thanks to Allen Solly The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women. The first principle of dressing up is the need to experiment and have choices. So, why restrict them when it comes to denim? This collection is one of its kind with loads of functional benefits like High Waist for no gapes at waistline, better tuck, curvier denims celebrating ergonomics especially for plus size women, and more. Mahesh Gharat, CCO, Ogilvy South said, “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.” The campaign is being released on leading digital platforms such as YouTube, Facebook and Instagram

Allen Solly's new campaign  spotlights on body positivity to promote its new range of denims for women

<ul><li>Aditya Birla Group is now mulling over bringing new styles every month in Madura Fashion. </li><li>It has been <keyword id="6377147" type="PERSON" weightage="20" keywordseo="zara">Zara</keyword>'s strategy for years, which turned it into a $90 billion global empire. But, in India, Zara is considered too expensive. </li><li>Separately, Pantaloons is also attempting to execute the same strategy. </li></ul>Aditya Birla Group will now look at the option of bringing in new styles <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">every month</a>, at its fashion retail unit <keyword id="7961025" type="UNKNOWN" weightage="20" keywordseo="madhura-fashion">Madhura Fashion</keyword>. This is to please their new-age customers who are well aware of new styles rolling in, and want them at stores quickly. If the Kumar Mangalam Birla-led fashion company would indeed get on-board the strategy, they would be the second Indian fashion retailer to follow the path cleared by an international brand, Zara. The Amancio Ortega-led fashion brand <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">is known for its ultra quick</a> execution where it brings popular runaway styles into stores, within weeks. The Tata Group-owned Trent is also streamlining its processes to bring popular Instagram styles into stores in 12 days. <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">Trent has 40 stores of its flagship chain Westside</a>, which was also a former partner of Zara. Fashion changes every second This strategy bodes well with millennial heavy Indian consumers, who have re-defined the way old and new is perceived. Madhura Fashion says that its consumers expect new styles every month. This trend has seeped into smaller towns as aspirations spread along with telecom connectivity. And, retailers are willing to do the extra legwork to reach out to them. "It is to move towards a monthly model, which means 12 seasons in a year," Vishak Kumar, CEO - Madura Fashion and Lifestyle Business <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">told DNA</a>. Yet another retail venture of Aditya Birla — <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">Pantaloons too is attempting</a> to execute the same strategy, said Ashish Dikshit, managing director, <keyword id="2834772" type="PERSON" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail (ABFR). Between Madhura, ABFR and Pantaloons, the group has over 4,700 stores across the country. The Spanish fashion retailer Zara itself has completed a decade in India and is present across <a href="https://fashionunited.in/news/business/zara-s-india-profit-drops-as-it-faces-competition-from-other-brands/2019072622117">10 cities.</a> Though Zara is considered a medium-priced brand internationally, it occupies a premium position in India. And, Indian retailers who have taken up Zara’s instant fashion strategy, offer something that it cannot---which is price advantage. Trent will be providing quick fashion at half the prices of Zara. If Madhura too follows Trent’s lead in pricing, then Zara might have more challengers on its turf, who are copying its strategy. Madura Fashion &amp; Lifestyle is popularly known for — Louis Philippe, Van Heusen, <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, Peter England, and People. See also: <a href="https://www.businessinsider.in/tata-is-planning-to-open-extreme-fast-fashion-stores-just-like-zara/articleshow/69938341.cms">Cheaper by the dozen: Tata wants to bring Instagram styles to stores, instantly</a>

The Tatas and Birlas of India copy Zara’s strategy of fast fashion

Cash ban might have created a lot of problems but it couldn’t dampen end-of-season sales as the malls were full of shoppers and top retailers expecting 15-18% year-on-year growth in the ongoing sale season. 
 
Retailers such as <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group&amp;sortorder=effectivedate">Future Group</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Shoppers+Stop&amp;sortorder=effectivedate">Shoppers Stop</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Lifestyle&amp;sortorder=effectivedate">Lifestyle</a> reported buoyant demand in the last few weeks, signaling a quick revival from the note ban blues that led to 30-50% fall in their business in November. 
 "Post demonetisation, November sales had turned weak. But December onwards the sales growth has been strong and in double digits,” <keyword id="162214" type="PERSON" weightage="20" keywordseo="Govind-Shrikhande">Govind Shrikhande</keyword>, managing director at <keyword id="64373" type="CITY" weightage="20" keywordseo="Shoppers-Stop">Shoppers Stop</keyword>, told ET. He expects this year's end-of-season sale to beat all previous records. 
 
The e-commerce websites such as <a href="http://www.businessinsider.in/searchresult.cms?query=Myntra&amp;sortorder=effectivedate">Myntra</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Jabong&amp;sortorder=effectivedate">Jabong</a>, Tata Cliq and Reliance's <keyword id="3421090" type="UNKNOWN" weightage="20" keywordseo="Ajio">Ajio</keyword>, too, have got good response to their end-of-season sales that coincided with those of brick-and-mortar retailers. 
 Top retailer <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword>'s Brand Factory, which retails some 200 fashion brands including Wrangler, <keyword id="69300" type="CITY" weightage="20" keywordseo="nike">Nike</keyword>, Louis Philippe and <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, said it crossed its sales target for special sale events planned around demonetisation. 
 
"The only impact of demonetisation was in the first week after announcement. We are out of it now,, Jitendernath Patri, chief marketing officer at Central, told ET. 
 
However, most brands report healthy growth in sales some feel it could have been better. 
 "This could have been one of the best seasons if not for demonetisation,” Kavindra Mishra, chief executive at denim brand <keyword id="737532" type="PERSON" weightage="20" keywordseo="Pepe-Jeans">Pepe Jeans</keyword> that reported 18% likefor-like growth in the sale period, told ET. 
 Yogeshwar Sharma, executive director at Delhi's <keyword id="726947" type="ORGANIZATION" weightage="20" keywordseo="Select-Citywalk-Mall">Select Citywalk Mall</keyword>, expects luxury retailers to grow at a slower pace or remain flat, while other categories will grow 10-12%. 
 
"All retailers have put their best foot forward and are giving 40-60% off on merchandise, which is good enough to attract people to malls,” he told ET.

No cash blues for shoppers, despite demonetisation; top retailers expect 15-18% growth

&#xa0; 
 <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI bank</keyword> said it has crossed one-lakh Virtual Payment Addresses (<keyword id="2151334" type="ORGANIZATION" weightage="20" keywordseo="VPA">VPA</keyword>) on Unified Payments Interface (<keyword id="6358921" type="COMPANY" weightage="100" keywordseo="UPI">UPI</keyword>) within three weeks of its launch. 
 So as to further increase the usage of UPI, the bank has announced partnership with <keyword id="2834772" type="UNKNOWN" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail Limited (ABFRL) and <keyword id="156828" type="COMPANY" weightage="20" keywordseo="Hindustan-Petroleum-Corporation-Limited">Hindustan Petroleum Corporation Limited</keyword> (HPCL) to offer UPI based payments at its retail outlets, making it the largest forthcoming deployment of in-store payments using UPI. 
 UPI is available on two of the bank's customer facing mobile <keyword id="6354778" type="ORGANIZATION" weightage="20" keywordseo="Banking">banking</keyword> applications - 'Pockets' and 'iMobile'. Anyone, including <keyword id="3694196" type="UNKNOWN" weightage="20" keywordseo="non-icici-bank">non-ICICI Bank</keyword> customers can access UPI by creating their VPA on 'Pockets'. 
 With this, customers who have their VPA on ‘Pockets’ as well as ICICI Bank customers with ‘iMobile’ will be able to pay at over 6,500 HPCL petrol pumps and more than 2,000 stores of ABFRL across the country. The customers also can shop from Louis Philippe, Peter England, Van Heusen, Allen Solly, <keyword id="3694195" type="UNKNOWN" weightage="20" keywordseo="planet-fashion-and-linen-club">Planet Fashion and Linen Club</keyword> among others. 
 "UPI is a path-breaking concept which will enable convenient person-to-person and merchant payments using mobile phones. It is the first time in the world that a project of such a scale is being introduced to customers. We intend to continue exploring more such potential partnerships which will go a long way in popularising the usage of UPI," <keyword id="225262" type="PERSON" weightage="20" keywordseo="Chanda-Kochchar">Chanda Kochchar</keyword>, MD and CEO, ICICI Bank told ET. 
 VPA acts as a financial address for a user in lieu of their 16 digital bank account number and the 11 digit <keyword id="373618" type="ORGANIZATION" weightage="20" keywordseo="IFSC">IFSC</keyword> code. Once the customers are registered for VPA, they can send and receive money from their smartphones without having to go to the bank and enter their bank account information or net banking user id and password. 
 
Users can also make payments using UPI 24*7 on all days including bank holidays. Payment can also be made to merchants from their mobile phones. 
(image:&#xa0;Indiatimes)

ICICI Bank’s UPI app is re-defining banking, reaches 1 lakh downloads

<keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> Limited (ABFRL), India's leading fashion company, today announced a partnership with Christian Louboutin, one of the world's most famous <keyword id="19734234" type="General" weightage="20" keywordseo="shoe-designers" source="Orion">shoe designers</keyword> known for his high-end <keyword id="23820" type="General" weightage="20" keywordseo="footwear" source="Orion">footwear</keyword> and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake. Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men's footwear, <keyword id="939668" type="General" weightage="20" keywordseo="leather-goods" source="Orion">leather goods</keyword> &amp; <keyword id="23964" type="General" weightage="20" keywordseo="accessories" source="Orion">accessories</keyword>, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries. "We are excited to partner with ABFRL's team and look forward to working with them to manage and develop the business in India which is an extremely important market for us," commented Alexis Mourot, Christian Louboutin's Group CEO. Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited commented, "We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India." "We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand's distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly," Sathyajit Radhakrishnan, CEO of International Business, Aditya Birla Fashion and Retail Limited. Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men's collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed Christian Louboutin Beaute, while in, 2022 the House launched new categories dedicated to Kids and Pets. With a prolific collection of shoes, leather goods and accessories, Christian Louboutin now counts more than 150 points of sales around the world. ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India's first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023). It has a repertoire of India's largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India's leading fashion retailer. The Company's international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette. Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company's foray into branded ethnic wear business includes brands such as Jaypore, Tasva &amp; Marigold Lane. The company has strategic partnerships with Designers 'Shantnu &amp; Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led 'House of D2C Brands' venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion &amp; Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

<ul><li><keyword id="4746445" type="General" weightage="20" keywordseo="amazon-prime-day-sale" source="Orion">Amazon Prime Day sale</keyword> will take place from July 15 to July 16.</li><li>The <keyword id="3492906" type="General" weightage="80" keywordseo="prime-day-sale" source="Orion">Prime Day sale</keyword> will see over 45,000 new product launches.</li><li>Buyers will be able to avail additional discounts on select debit and credit cards.</li></ul>E-commerce giant <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> is back with its Prime Day sale in India. The sale will start from 12 AM on July 15 and go on till 11:59 PM on July 16, 2023. The seventh edition of the Prime Day Sale will feature the fastest delivery speeds seen so far in 25 cities. The select 25 cities will see the deliveries being completed within 24 to 48 hours. In order to enjoy the benefits of the Prime Day Sale a buyer needs to be an <a href="https://www.businessinsider.in/tech/news/amazon-launches-ad-supported-prime-lite-membership-in-india-heres-everything-you-need-to-know/articleshow/101010668.cms">Amazon Prime</a> member. <keyword id="758541" type="General" weightage="20" keywordseo="amazon-prime" source="Orion">Amazon Prime</keyword> membership also includes other benefits like Amazon Prime streaming service and Amazon Music. 45000+ Product Launches from 400 brands Over 45,000 new products will be introduced by more than 400 renowned Indian and global brands like OnePlus, iQOO, Realme Narzo, Samsung, Motorola, boAt, Sony, Allen Solly, Lifestyle, Titan, Fossil, Puma, Tata, and Dabur. Additionally, over 1,500 new products from small and medium businesses are also being launched. Amazon Pay is revolutionizing the booking experience for Hotels and International Flights, providing the fastest service.Starting today, Prime members can enjoy exclusive prices on all flights and access to over 110,000 options including hotels, homestays, villas, and more. Bank offers Customers can make significant savings during Prime Day. This can be done by availing a 10% discount when you make payments using ICICI Bank Credit/Debit cards, <keyword id="3283647" type="General" weightage="50" keywordseo="sbi-credit-cards" source="Orion">SBI Credit Cards</keyword>, and EMI transactions on ICICI Bank Credit/Debit Cards and SBI Credit Cards. Smart Home Products This Prime Day will also see deals on Echo devices like Alexa, Fire TV, and Kindle devices. Customers will see discounts of up to 55% on the latest smart speakers, smart displays, and Fire TV products. “Prime members across the country can discover joy by exploring great deals, new launches, savings and blockbuster entertainment. Through Prime Day, our intent is to amplify the value and convenience that Prime membership offers to its members and help them derive maximum joy out of it, while also empowering small and medium businesses across the country,” said Akshay Sahi, director, Prime and Delivery Experience, Amazon India.

Amazon Prime Day Sale to begin on July 15 - Over 45,000 new products to be launched

<ul><li>Top cosmetics, clothing and jewellery brands of India have witnessed an increase in sales as work-from-office gains pace. </li><li>Online retail brand <keyword id="319719" type="General" weightage="80" keywordseo="myntra" source="Orion">Myntra</keyword> said the most popular work wear for Indians include kurtas and formal shirts. </li><li>There was an increase in blings and cosmetic products post-pandemic, leading retail brands revealed. </li></ul>Crisp white shirts, blazers and even kurtas are selling like hotcakes as Indians are back to office and don’t intend to recycle their last-season wardrobe of formals. <keyword id="2834772" type="General" weightage="50" keywordseo="aditya-birla-fashion" source="Orion">Aditya Birla Fashion</keyword> has been gaining from the trend as formal work wear contributed to over 45% of its total sales in the first quarter of this year, according to a Motilal Oswal report. Even as the festive theme takes over most purchases in the next few months, the company expects growth in formal wear to continue, the report says. Apparel retailer Myntra too told Business Insider India that it has seen an uptick in formal shirts and pants, shift dresses, ties, blazers and even shoes in the last few months. The first half of the year saw a 10-fold growth in the segment since the first half of 2018, it said. “Some of the popular brands on the platform for workwear include Allen Solly, Mango, Louis Phillipe, H&amp;M, Dressberry, Arrow and <keyword id="126601" type="General" weightage="50" keywordseo="van-heusen" source="Orion">Van Heusen</keyword>,” said Sharon Pais, chief business officer at Myntra. Lipstick with my kurta To go with these clothes, office goers are buying more make-up. The government’s relaxation of norms that mandated people wear masks at all places has aided the trend. <keyword id="12188628" type="General" weightage="80" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword>’s online cosmetic retail brand <keyword id="3030142" type="General" weightage="80" keywordseo="myglamm" source="Orion">MyGlamm</keyword> has seen its sales across segments go up by seven times this year. The product that’s among its fastest selling is its ‘long-lasting’ LIT Liquid Matte Lipstick, perfect for office goers. “Customers are seeking multi-functional, high efficacy, budget-friendly and sustainable products. Our luxury range, Manish Malhotra Beauty by MyGlamm has also seen a hike in sales by 4x,” said Sukhleen Aneja, CEO, Good Brands Co, The Good <keyword id="12357310" type="General" weightage="80" keywordseo="glamm-group" source="Orion">Glamm Group</keyword>. Luxury &amp; bling Myntra also said that its customers are now spending on luxury beauty products as they are keen on looking their best as they step out of their homes. “The luxury beauty segment was popular among the beauty buyers with brands like MAC, <keyword id="1607389" type="General" weightage="50" keywordseo="dyson" source="Orion">Dyson</keyword>, Armani Beauty, GK Hair, Benefit Cosmetics, CK and Laneige leading the way with a staggering five-fold growth in demand for the segment,” said Myntra’s Pais. Good Glamm Group’s Aneja said that the buying trends were erratic all across the pandemic, but lipstick sales were high even when people were masking up religiously. “Although we anticipated that lipstick sales would decline during the pandemic, they were unaffected. We saw a rise in eye makeup products. While cosmetics and skincare are in high demand post pandemic,” added Aneja. The need to shine as they step out is also aiding the growth of jewellery sales. “Wrist wears have gained prominence and there is traction in higher price-point rings and bracelets. Earrings have also emerged as a viable option apart from studs, which is being preferred largely by the younger generation,” said Avnish Anand, co-founder and COO of CaratLane, an online and offline jewellery retailer. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/sequoia-capital-offloads-2-of-its-stake-in-zomato/articleshow/93802868.cms">Sequoia Capital offloads 2% of its stake in Zomato</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/ibc-cases-still-below-fy20-levels-report-says-this-shows-india-inc-is-comfortably-placed/articleshow/93793663.cms">IBC cases still below FY20 levels – report says this shows India Inc is ‘comfortably placed’</a>

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

<ul><li>Aditya Birla Fashion &amp; Retail (ABFRL) recently bought Reebok’s India operations and brands like the House of Masaba.</li><li>Now, the company says that it will set up a new subsidiary that will directly sell to the consumer (D2C) the way Thrasio, Mensa and 10Club do.</li><li>Shares of ABFRL have surged 76% in the last one year.</li><li>The story has been corrected to reflect that the new D2C unit will not be a marketplace like Ajio or Tata Cliq, as mentioned earlier.</li></ul>After a series of partnerships with some of India’s top designers of ethnic fashion like Shantanu &amp; Nikhil, Tarun Tahiliani, <keyword id="667" type="General" weightage="20" keywordseo="ritu-kumar" source="Orion">Ritu Kumar</keyword> and <keyword id="8264" type="General" weightage="20" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword>, <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> (ABFRL) is preparing to go directly to the consumer. The company has said that the new entity will build “a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments” Kumar Mangalam Birla, one of India’s top billionaires with a <a href="https://www.forbes.com/sites/aayushipratap/2022/02/03/indian-billionaire-gautam-adani-becomes-asias-richest-person/?sh=7e7df8744d92">net worth of $90 billion</a>, is ready to take the next big stride into online retail. The board of ABFRL has approved the setting up of a new D2C subsidiary. The retailer has had a bunch of brands for a while but in the last two years, it’s been busy stacking up outfits from some of the top designers of wedding attire. Birla’s recent pacts with designers of ethnic wear <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acquisition year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% stake in acquired firm </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaypore &amp; TG Apparel &amp; Décor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shantanu &amp; Nikhil (S&amp;N) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finesse Designs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sabyasachi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarun Tahiliani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.5% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <keyword id="13104055" type="General" weightage="20" keywordseo="what-is-d2c" source="Orion">What is D2C</keyword>? Direct to consumer is when a brand sells their products directly to consumers without selling through any third party retailers, wholesalers etc. Some of the popular D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, BoAT, and Go Noise and the number of these brands in India has more than doubled in the last two years, according to consulting firm Bain and Company. Platforms selling D2C brands include Meesho, Tata Cliq, Myntra, Nykaa and Ajio. However, ABFRL’s business model will be similar to the New York-based e-commerce player Thrasio, which acquires small merchants and brands listed on Amazon marketplace. Thrasio has acquired more than 100 third party sellers or fulfilled by Amazon (FBA) businesses and is valued at $6 billion. Indian players like 10Club, Mensa Brands (founded by Myntra's former CEO Ananth Narayanan) and GlobalBees (founded by FirstCry founder Supam Maheshwari and Edelweiss' former executive Nitin Agarwal) have garnered the interest of investors. Notably, Mensa Brands is the <a href="https://www.businessinsider.in/business/startups/news/former-myntra-ceo-started-mensa-brand-in-may-and-its-already-worth-a-billion-dollars-with/amp_articleshow/87735832.cms">youngest Indian startup</a> to be valued over a billion dollars and 10Club raised the <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/amp_articleshow/83978841.cms">largest seed round</a> in Asia, last year. Even Thrasio is not willing to let go off this opportunity. The company will be looking to invest <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-aggregator-thrasio-will-invest-half-a-billion-dollars-in-buying-indian-brands/amp_articleshow/88894791.cms">half a billion dollars</a> in the Indian market over the next few years. The combined revenue of all D2C retailers in India was $3 billion in 2020, and is likely to be $35 billion by 2025, according to a recent report by O3 Capital. However, ABFRL’s statement pegged the D2C opportunity at a whopping $100 billion by 2025. <div type="image" title="aditya birla fashion stocks" height="900" width="1200" msid="89347682" hostid="261"></div>Now, ABFRL has been selling fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and many others through over 3,000 stores, for a while now. More recently ⁠— aside from the a series of pacts with makers of top dollar designer outfits ⁠— the company has also bought a <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-fashion-to-buy-51-stake-in-masaba/articleshow/88892651.cms">51% stake in House of Masaba</a> (a clothing and cosmetics brand), and sportswear brand Reebok’s India operations. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Categories </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brands sold by Aditya Birla Fashions </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luxury </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Collective, Ralph Lauren, Shantanu &amp; Nikhil, Sabyasachi, Tarun Tahiliani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Super Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Simon Carter, Hackett, Ted Baker, Jaypore, Polo </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Louis Philippe, Allen Solly, VanHeusen, American Eagle </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sub-premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Peter England, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantaloons, People </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mass </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Style Up </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>With this business proposition, Aditya Birla is looking to mint money out of the extensive ecommerce offerings created by Jeff Bezos through Amazon, Walmart through Flipkart, Mukesh Ambani and the Tata Group. Birla will use brands like these to sell the D2C brands it acquires to sell online. Ambani’s Reliance Retail has also been making big investments in e-tail including Ajio, a six-year old online marketplace that makes a bulk of its revenue from sale of fashion clothing. Tata’s product is called Tata Cliq, which sells products from Westside, Shoppersstop and other brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gautam-adani-and-mukesh-ambani-are-now-richer-than-facebooks-mark-zuckerberg/slidelist/89338118.cms">Forbes shows Adani and Ambani are now richer than Facebook’s Mark Zuckerberg</a>

Birla has the best wedding suits stacked up and he wants them displayed on your phone

Amazon Mega Fashion Weekend Sale: Top deals and discounts

Several clothing retailers such as Puma, Adidas, Zara, Allen Solly, Levi’s, etc are offering great discounts, all thanks to <keyword id="6359833" type="ORGANIZATION" weightage="20" keywordseo="Goods-and-Services-Tax">Goods and Services Tax</keyword> (<keyword id="6354679" type="ORGANIZATION" weightage="20" keywordseo="GST">GST</keyword>), which is expected to rollout from July 1. The sudden discount season comes after the GST Council decided that man-made apparel above Rs 1,000 will attract a 12% levy, higher than the existing 7%. "The difference in the tax will be a big hit for the brand, so we want to keep the channel clean with lower inventory dues. We are doing this to liquidate merchandise before the new designed regime (GST) kicks in on July 1,” Kavindra Mishra, managing director of Pepe Jeans, told Economic Times. Puma is offering 50% discount at stores, Allen Solly has a buy one-get-one offer, Levi's is giving two items free on the purchase of two, Flying Machine is giving up to 50% off, Pepe Jeans is running a buy-three-get-three offer, etc. Retailers say GST is quite complicated and brands have no idea on opening stock. "The impact of tax won't be more than the discount which they are offering. But there is not much clarity yet around the existing stock and hence certain brands and retailers are pushing the panic button and rest are following,” Rajagopalan Kumar, president of the <keyword id="113282" type="ORGANIZATION" weightage="20" keywordseo="Retailers-Association-of-India">Retailers Association of India</keyword>, told ET.

This is the best time to go shopping as clothing brands are offering discounts up to 50%. Here’s why

In a move which would increase competition in the online fashion market, the <keyword id="6359480" type="PERSON" weightage="20" keywordseo="Aditya-Birla">Aditya Birla</keyword> Group is going to launch an online fashion e-tail venture, selling apparel, footwear and accessories, The Economic Times (ET) reported. Currently, this space is dominated by <keyword id="6388367" type="COMPANY" weightage="20" keywordseo="Jabong">Jabong</keyword> and <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>. 
 
"Fashion e-tailing will be the group's launch pad into the e-commerce space, which offers multiple opportunities," ET quoted a person familiar with the plan. 
 The group is in the process of forming an e-commerce team, which would be headed by former <keyword id="6372399" type="COMPANY" weightage="20" keywordseo="McKinsey">Mckinsey</keyword> executive Prashant Gupta. Gupta, who joined the group in 2010, was given the task of figuring out opportunities in the e-commerce segment. 
 
The fundamental structure of the website and its branding is expected to be finalised in six weeks. "We are evaluating several options for branding," the above mentioned source added. 
 
The $40-billion group already runs fashion business through Madura Fashion &amp; Lifestyle, which sells brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and People. The online venture will operate separately from this brick-and-mortar business. 
 
The group's foray into e-tailing is in accordance with chairman Kumar Mangalam Birla's plan of investing in such business opportunities which has the potential to give significant returns in the future. 
 “By 2020, India's online retail market is projected to grow to $45 billion, from $2 billion in 2013. Within this sector, fashion and apparel will grow faster,” ET quoted a research report on e-commerce by <keyword id="46252" type="ORGANIZATION" weightage="20" keywordseo="Motilal-Oswal">Motilal Oswal</keyword>.

Aditya Birla Group to
foray into online fashion retail segment

What if someone said you could collect the long forgotten Bank Royalty points, Corporate Reward points and e-Wallet cash, and splurge it on shopping, dining or that vacation you were planning? 
 
Woohoo lets you do just that. It’s an app that aggregates multiple payment options in a single platform for consumers to transact at various online and offline retail outlets. 
 
The company has currently partnered with 50+ brands. This lets a Woohoo user access 3000+ stores and portals. The list includes apparel and accessories stores like Allen Solly, Westside, Fastrack, Hidesign, Restaurant chains like Noodle Bar, Mani's Dum Biryani, or Entertainment and leisure outlets like PVR, Cleartrip and others. The brand has no mobile recharge partners as yet. 
 
You could choose to pay using mobile wallets like MobiKwik and Oxigen, Payback Loyalty points, Hifives reward points and many other available options. 
 
So what is the potential market for a product like Woohoo in a country not savvy enough to use wallet services extensively? 
 
“There is a lot of ongoing category creation. India has been leapfrogging the Western world in terms of consumers using their mobile phones for diverse purposes. Anybody who wants to shop or gift online or offline is a potential Woohoo user”, T P Pratap, Co-founder and CMO, of parent company Qwikcilver says. 
 
Can users combine two wallet accounts to pay for a single service, say a movie ticket? 
 
“You have an option to do that. A unique Woohoo code will be generated for each of the wallet accounts. The two can then be used at the movie theater for booking the ticket”, Pratap clarifies. 
 
Make no mistake; Woohoo is not where you book that movie seat or restaurant table or the nice stilettos you saw online. The app only generates a code that can be used as an alternative mode of payment in place of your credit/debit card. 
 
Does it bring more peace of mind to people fumbling to jump onto the Indian e-commerce wagon in fear of divulging sensitive credit/debit card information? 
 
“Consumers are already freer than a few years ago. This method of payment gives them the first step to get over their anxieties of electronic payments”, Pratap observes. 
 
So what’s the way forward for Woohoo? 
 
“There are more currencies coming up, and the option of using credit/debit card for gifting. We’re looking to have 15,000-20,000 brands including Amazon, Snapdeal and Café Coffee Day onboard over the next six months”, Pratap says. 
 
In a country that salivates for discounts and prides itself in striking a bargain, if you don’t mind your money being tied up in an online wallet, you can now spoil yourself with indulgences minus the guilt of blowing more cash. 
 
(Image credit: Indiatimes)

Show, don’t Swipe!

<keyword id="410443" type="PERSON" weightage="20" keywordseo="Suhas-Gopinath">Suhas Gopinath</keyword> is a name to reckon with in the startup world today, except it's ironical that he started his own company at a time when the Indian startup industry hadn't even taken off. In no time, Gopinath-led <a href="http://www.globalsinc.com/">Globals Inc - an IT services company</a>, was minting profits worth over $1 million annually and had 11 offices worldwide. For a 14-year-old college student to grow a bootstrapped firm from a small home office to a globally recognized multinational company based on the simple formula - a company's outflow cannot be higher than its inflow - was no mean feat. 
 
But astounding success that would inspire Gopinath's entrepreneurial journey he is on today, really came when he was announced as the Youngest Global Leader in the World Economic Forum, Davos in 2008. From here started this Bengaluru lad's journey as the "World's Youngest CEO". There's no better way to learn about his inspiring journey than to <a href="https://www.youtube.com/watch?v=dyfMPsIe2uU">hear him talk about the challenges he faced</a>. 
 It's really no surprise that at the age of 22, a shy-natured Gopinath was sitting among the members of <keyword id="4028297" type="UNKNOWN" weightage="20" keywordseo="ict-advisory-board-of-the-world-bank-group">ICT Advisory Board of the World Bank Group</keyword> headed by the <keyword id="6354424" type="ORGANIZATION" weightage="20" keywordseo="World-Bank">World Bank</keyword> President, discussing ways to increase internet penetration in Africa and use ICT for skill development in India. 
 
As Gopinath enters a new phase in his entrepreneurial journey, Business Insider spoke to him about his second venture, how he plans on revolutionizing the retail space, what are his future plans and much more. ​Below is a lightly edited transcript of the conversation: 
 
Tell us about your new online-to-offline startup Shopsup. 
<a href="http://shopsup.com/">ShopsUp</a> is a location based shopping app which acts as your personal shopping companion. It will recommend what, when and where to shop, and help you find the right products and stores in your neighbourhood. Whenever you want something specific, you can discover exciting boutique stores close to your location as well as stores at popular malls and shopping streets including brands such as Van Heusen, AND, <keyword id="6377547" type="CITY" weightage="20" keywordseo="Adidas">Adidas</keyword>, Pepe Jeans, Raymond, Allen Solly among others. 
 
Who is your target audience? 
India is second largest smartphone market in world in terms of users and increasingly consumers are turning to mobile to discover and research fashion trends and discover exciting consumer items. We are trying to reach young Indian millennial consumers with smartphone and influence their behavior while shopping and discovering local stores. 
 
Why do you feel young Indian shoppers spoilt for choices online would prefer going to the local stores to make a purchase using Shopsup? 
We are focusing on offline brick and mortar stores because statistics show that 98 per cent Indians still shop offline. Consumers still desire a physical interaction with a product and the preference for a physical store as an element of both researching and purchasing, especially for categories such as Fashion, Furniture, Jewelry, etc. The idea is to empower shoppers with tools and technologies so that we can make local stores discoverable, induce shoppers to walk into these stores and influence them to make a purchase. 
 
How exactly are you planning to do that? 
For every walk-in, we incentivise the ShopsUp user. In fact, we are the first app in India to incentivise a user for a behaviour, like window shopping. Let's say you want to buy a linen shirt. If you search for it on ShopsUp App, it will locate the stores around you which have linen shirts. As soon as you walk into one of them, you will get SHOTS irrespective of whether you make a purchase or not. SHOTS are points which you can accumulate to redeem later for movie tickets, cab rides, spa, gift vouchers, food court meals etc. 
 
Would the user be required to install the ShopsUp App before walking into these stores? 
No. There's a low-energy Bluetooth beacon in every store. If your phone's Bluetooth is switched on, you will get a message saying you have received X number of shots. For you to be able to redeem it, you will have to install the app. 
 
...And why would stores partner with you? Apart from increasing their footfall, do they get any more benefits by partnering with ShopsUp? 
Within six months, one of the achievements we have made is to build a natural monopoly by acquiring every brand. 80 per cent of India's brands are with us. We have partnered with 60 brands and 400 boutique stores in Bengaluru so far. So, a ShopsUp user is as spoilt for choices as much as an online shopper and is better rewarded than them. 
 
To answer your question, brands want to be with us because they have a platform to re-target their customers. Also, stores do not have crucial data that can help them in taking the right business decisions. For instance, they do not know how many people walked into their store and how many out of them actually purchased an item. With Shops Up, they will be equipped with data that can help them identify which section is popular in their store, the frequency of their customers, how long does a shopper spend inside the store, what they purchase mostly etc. This data will help make the shopping experience more personalized. For example, ShopsUp will be able to predict that when person X purchases a Polo Shirt, it's very likely he also buys a denim. So, if he purchased a shirt a few days back, he will get a ShopsUp notification with a few denim options later. 
 Also, brands are excited because we offline re-target the customers for them. So, if you visit a Peter England store and then head to <keyword id="6392652" type="COMPANY" weightage="20" keywordseo="arrow">Arrow</keyword> without making a purchase, you will get a push notification reminding you to come back to Peter England and pick up the item you liked. 
 
We believe that the right offers delivered in the right context and right place can drive business for both organized as well as local retail establishments, and we are investing in analytics to offer best of the breed solutions to our partners. 
 
What compelled you to kick-start ShopsUp? Usually, if you want to buy something and you <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> it, it will give you e-commerce website options. You cant wait for a product to be delivered when there's an urgency like a friend's wedding or mother's birthday. There are two reasons why one would want to buy anything online - either because it's inexpensive or you do not know where to buy it. 
 
Personally, I am a very impatient person when it comes to shopping. I need things quickly. So, I thought to myself - Is there any way one can have an omni-channel experience where I can do the same thing I do online, except I will have the option of going to the store and picking it up. Also, because fashion and lifestyle is a segment where you need touch and feel, this model made a lot of sense to me. Since we didn't have any such platform in India, this is where the idea of ShopsUp came from. 
 
How are you making money from this model? 
Starting from behaviour to action, we are incentivising our user at every step. But, we don't make any money with that engagement. We charge brands a very nominal percentage for shopping via ShopsUp, but most of our money comes from brands. They buy inventory from us. 
 
What are your plans for the near future? 
We really want to focus on the product and user experience because for the brands there is excellent value proposition. We also plan to build a shopping bot. 
 
So, if you haven't already started using ShopsUp yet, Suhas is offering you a new way to experience shopping. Get on to it, who knows you may get high on shopping like never before!

You Searched For "Allen Solly" and got 13 results

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women

BI India Partner

The Tatas and Birlas of India copy Zara’s strategy of fast fashion

Preeti Soni

No cash blues for shoppers, despite demonetisation; top retailers expect 15-18% growth

BI India Bureau

ICICI Bank’s UPI app is re-defining banking, reaches 1 lakh downloads

BI India Bureau

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

ANI

Amazon Prime Day Sale to begin on July 15 - Over 45,000 new products to be launched

Dhruv Mohan

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

Eetika Kapoor

Birla has the best wedding suits stacked up and he wants them displayed on your phone

Sriram

Bhakti

Amazon Mega Fashion Weekend Sale: Top deals and discounts

Shradha Aneja

This is the best time to go shopping as clothing brands are offering discounts up to 50%. Here’s why

BI India Bureau

Aditya Birla Group to foray into online fashion retail segment

BI India Bureau

Show, don’t Swipe!

Saikat Pyne

EXCLUSIVE: In conversation with Suhas Gopinath, World's Youngest CEO, on his new online-to-offline startup 'ShopsUp'

Anushree Singh

Popular Keywords

Buying Guides