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<ul><li><keyword id="58448" type="General" weightage="20" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> Ventures picks 51% stake in actor <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword>’s <keyword id="1267938" type="General" weightage="20" keywordseo="clothing-brand" source="Orion">clothing brand</keyword>.</li><li>Company plans to enter categories like children's story books and an animated series around the brand.</li><li>Both women join forces to cater to the needs of young mothers and babies. </li></ul>Reliance Retail Ventures Limited (RRVL) said on Wednesday that it had signed a joint venture with actor Alia Bhatt’s conscious clothing brand of kids and maternity-wear, <keyword id="10339888" type="General" weightage="20" keywordseo="ed-a-mamma" source="Orion">Ed-a-Mamma</keyword>. Reliance Retail Ventures will now have a 51% majority stake in the brand. At the Annual General Meeting last year billionaire Mukesh Ambani and the chairman of Reliance Industries had announced that the retail business would be led by his daughter <keyword id="617730" type="General" weightage="20" keywordseo="isha-ambani" source="Orion">Isha Ambani</keyword>. With this announcement, RRVL aims to take the brand on a dynamic growth trajectory by closely collaborating with founder Alia Bhatt and leveraging the management strength of its subsidiary Reliance Brands to spearhead the business. Ed-a-Mamma founded by Alia Bhatt in 2020 as an apparel brand for 2–12 year-olds, resonated deeply with both young parents and children through its emphasis on natural fabrics and nature themes all designed to inspire a love of nature among children. Speaking about the joint venture, Alia Bhatt said, “Isha and I found a wavelength as two new moms discussing what mothers want. I told her what we were already doing at Ed-a-Mamma and how there’s scope to do so much more.” She said Reliance can bring strengths in everything from supply chain to retail to marketing. “With this joint venture, we look forward to taking Ed-a-Mamma to many more kids and parents and continuing to inspire a love for nature through everything we do.” The company also plans to enter into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendly. Also on the anvil is children's story books and an animated series that will breathe life into the enchanting world of Ed-a-Mamma. From its online debut to its offline presence in department stores, Ed-a-Mamma quickly established itself as a favoured choice among discerning consumers. Last year, the brand expanded its range to include maternity-wear which was thoughtfully timed to coincide with Alia Bhatt’s pregnancy which was soon followed-up with a line for infants and toddlers — further demonstrating the brand's versatility. Ed-a-Mamma continues to gain popularity and build the brand with innovative eco initiatives such as not using plastic buttons to repurposing waste fabric for hair-ties. The brand's commitment to nurturing a connection with nature is exemplified by its inclusion of seedballs with each garment which encourage kids and parents to interact to participate in building a green future. “At Reliance, we have always admired brands that lead with a strong purpose and embody a unique design ethos exemplified perfectly by Ed-a-Mamma and its founder Alia Bhatt. With sustainability as its core proposition the brand has garnered acclaim for its meticulous attention to detail, using ethically sourced materials and eco-conscious production processes. This aligns seamlessly with Reliance Brands' vision of fostering a more responsible future for the fashion industry,” said Isha Ambani, director, Reliance Retail Ventures. “Alia’s daughter and my twins are two weeks apart and we pretty much went through our pregnancies at the same time coincidentally wearing Ed-a-Mamma maternity, and now dressing our children in Ed-a-Mamma kidswear, which they love! So, this is special – the product, brand and the partnership are especially close to my heart,” added Isha Ambani on a personal note.

Reliance Retail picks up 51% in Alia Bhatt’s clothing brand Ed-a-Mamma

New Delhi, Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress <keyword id="6354526" type="General" weightage="20" keywordseo="Alia-Bhatt" source="Orion">Alia Bhatt</keyword>, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates. Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore. The deal would help strengthen Reliance Brands' play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019. An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international brands and operates over 2,000 stores in India. It has a portfolio of brand partnerships which includes AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul &amp; Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch &amp; Soda, Tiffany &amp; Co, Versace, Villeroy &amp; Boch and West Elm. While RRVL is the holding company of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

<ul><li>Launched in the thick of the Covid-19 pandemic, Alia Bhatt’s sustainable kidswear brand <keyword id="10339888" type="General" weightage="100" keywordseo="ed-a-mamma" source="Orion">Ed-a-mamma</keyword> has witnessed over 10x growth in the last 18 months.</li><li>Alia Bhatt’s Ed-a-Mamma also marked its offline presence this quarter by launching 16 retail stores, spread across India’s metro cities such as Mumbai, Delhi, Chennai, and Hyderabad and is now focusing on expanding its product categories.</li><li>Business Insider India spoke to Iffat Jivan, Ed-a-Mamma’s business head about the future of <keyword id="74593" type="General" weightage="20" keywordseo="sustainable-fashion" source="Orion">sustainable fashion</keyword> in India.</li><li>Jivan told us that <keyword id="14619797" type="General" weightage="20" keywordseo="affordable-sustainable-fashion" source="Orion">affordable sustainable fashion</keyword> is achievable and that’s the future.</li></ul>Landfills are brimming with urban waste, so much so that by 2050, India is reportedly going to need a <a href="https://www.businessinsider.in/sustainability/news/sustainable-lifestyle-changes-are-the-need-of-the-hour-heres-how-you-can-take-baby-steps/articleshow/91978301.cms">landfill </a>that's the size of its capital, New Delhi! While there’s growing awareness for sustainable fashion and consumers are willing to make more eco-friendly choices, affordability has become a major constraint. A recent report by Kantar India said that despite inflation, “people’s desire to be sustainable has not eroded. The cost-of-living crisis reminds us that green products need to be affordable for sustainability to become mainstream. Brands that offer sustainable options that are affordable will be favored.” Actor and entrepreneur Alia Bhatt’s kidswear company Ed-a-mamma has done just that – it has managed to bring down the price point of its sustainable clothes. Ed-a-Mamma’s clothes are priced in the range of ₹399 to ₹1,899. If more brands bring their prices down and focus on giving back to consumers, sustainability could see greater adoption in the country, which Ed-a-Mamma’s business head Iffat Jivan believes is challenging but possible. “If [sustainable] brands are … more affordable, there is no reason why somebody would not want to buy a product that is sustainable because you're actually contributing towards the planet, towards the environment, and at the same time, you are not burning a hole in your pocket,” Jivan told Business Insider India. Why are sustainable clothes expensive? Sustainable garments are made from organic fibers – free of pesticides and synthetic fertilizers, and causing zero harm to mother earth – that are hard to source. This is why sustainable clothes tend to be more expensive as the cost is passed on to the consumers. Ed-a-Mamma sources all its organic fibers from India, which has helped the brand price its clothes in the same range as fast-fashion products. “If you have to churn out a regular product, it is probably 1/10th of the effort that you would put in the sourcing of a sustainable product. So people [brands] are taking an upcharge for their efforts. In our case, our effort is more towards the environment. Price should come down if people do take the same route that we have taken,” shared Jivan. When a sustainable brand operates on a smaller scale, reaching a cost-effective pricing strategy becomes a challenge. However, Jivan is optimistic that the industry will change when brands take matters into their own hands. “I can tell you for sure [affordable sustainable fashion] is not something that's not achievable. People today want to be paid for the effort that they're putting into bringing that product outright, we have taken that onus on ourselves and we're passing the benefit on to the customer. That is something that would come from the brand mindset. It's definitely achievable. You just need to want to do it badly enough to kind of pass it on to the customer and work for the larger cause,” Jivan told Business Insider. Alia Bhatt’s brainchild Born during the peak of the Covid-19 pandemic in October 2020, Alia Bhatt’s Ed-a-Mamma is one of the first brands in the sustainable kidswear category. “This was actually Alia’s last dream and her concept where she wanted to educate kids about an alternate lifestyle that was possible. Talk to parents and kids directly because Alia strongly feels that catching kids young, and giving them options of an alternate lifestyle would probably sow the seeds of being a little more conscious of the environment,” said Jivan. Ed-a-Mamma marked its offline presence this quarter by launching 16 retail stores, spread across India’s metro cities such as Mumbai, Delhi, Chennai and Hyderabad and is now focusing on expanding its product categories. “We've shown a little over 10x growth over the last 18 months. We've now also moved into the brick and mortar space,” said Jivan. “Last year, we clocked around seven lakh pieces (in sales). This year, the number is definitely going to more than double because we've added on a lot of categories. This year we're looking at at least crossing maybe 20 lakh pieces,” added Jivan. Ed-a-Mamma is currently valued at ₹200 crores. The sustainable fashion industry is currently valued at around $24 billion in India, Jivan said and she believes that this is just a fraction of the industry’s full potential. As more Indians embrace sustainable fashion in the years to come, the industry will only get bigger and better, she added.

Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head

<ul><li>Aila Bhatt's <keyword id="10339888" type="General" weightage="100" keywordseo="ed-a-mamma" source="Orion">Ed-a-Mamma</keyword> grows 10 times in 10 months. </li><li>The brand has also launched a fully natural and sustainable Autumn Winter 2021 line.</li></ul>Actor, philanthropist and investor, <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> takes her conscious clothing brand for children, Ed-a-Mamma to a record 10X growth in 10 months as it launches its first edition of the Autumn Winter line. Consistently ranked as one of the top 3 brands on Myntra, in the kidswear category, within 3 months of launch on the platform. Bhatt’s Ed-a-Mamma has also been prolifically distributed in the top 6 digital marketplaces and retails on the brand’s website. The brand has launched its Autumn-Winter 2021 line with an amazing repertoire of winter wear – including 100% cotton sweaters, green denims and a very wearable festive collection. It will soon announce the launch of inner wear and sleepwear for kids before the season is out, marking a 100% increase in the number of categories since inception. Ed-a-Mamma caters to children in the age group of 2-14 years. Ed-a-Mamma is completely homegrown which reflects its ‘Vocal for Local’ ethos, and has the vision of changing the world one garment at a time. Alia Bhatt has expressed on numerous occasions how the brand seeks to nurture a love of nature among children through its choice of themes, fabrics and ethos. Operating on an exclusively D2C business model, the brand which launched with 150 styles in October 2020, now has 800 options live on its website. While the business is entirely self-funded, investors in a Series A round are valuing the company at Rs. 150 crore, which sets a new benchmark for children’s clothing in India. Speaking about the growth that the brand has marked, Alia Bhatt, Founder, Ed-a-Mamma, states, “I am still learning about business, but I am so, so proud of what we have achieved in one year. It’s almost unreal. What started out as a small dream is now on its way to becoming a Rs 150 cr business. I’m absolutely thrilled with our new launches – all credit to my formidable team. Our next focus is to ramp up production and bring our consumers a bigger, even better spring summer collection next year.” While all the products are made with completely natural fibres, Ed-a-Mamma has garnered trust by acquiring SEDEX (global certification for ethical trade), Green Denim Certifications through Zero Liquid Discharge (ZLD certification), organic clothing through GOTS (Global Organic Textile Standard) certification and is a completely vegan compliant brand. Sustainable clothing for children at an affordable price point will continue to be the cornerstone of the brand, while driving the overall brand goal, to get children and their parents to love, and look after their planet.

Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business

<ul><li><keyword id="6858" type="General" weightage="100" keywordseo="alia" source="Orion">Alia</keyword> Bhatt was called Aishwarya Rai Bachchan by the paps on the red carpet at the <keyword id="16137880" type="General" weightage="20" keywordseo="Met-Gala-2023" source="Orion">Met Gala 2023</keyword>.</li><li>The 'Raazi' star won the hearts of millions with her sartorial choices at Met Gala.</li></ul>Washington [US], May 3 (ANI): Alia Bhatt, who made her debut at the Met <keyword id="17309956" type="General" weightage="20" keywordseo="Gala-2023" source="Orion">Gala 2023</keyword> in New York, was called Aishwarya (Rai Bachchan) by the paps on the red carpet. The 'Raazi' star won the hearts of millions with her sartorial choices at Met Gala. Alia opted for a pristine white gown with a billowing silhouette from the shelves of Prabal Gurung. Prabal has shared many pictures and videos of Alia on his Instagram account. Among those, there's a video, in which, Alia was called by a paparazzo as 'Aishwarya this way'. However, Alia posed for the paps, smiled at them, and walked off. Prabal also helped her with her gown on the stairs of the red carpet. Aishwarya Rai Bachchan is a well-known name at international podiums. But she is a more familiar face at the Cannes than at Met Gala. <div type="INSTAGRAMURL" thumbUrl="undefined" caption="Caption not available." user="undefined" cmsId="1683090287220"><url><![CDATA[https://www.instagram.com/p/Crv0-qVrIHb/]]></url><permalink><![CDATA[https://www.instagram.com/p/Crv0-qVrIHb/]]></permalink><payload><![CDATA[]]></payload></div> After walking the red carpet, Alia shared pictures of her Met Gala look on Instagram and revealed that her royal ensemble was made using one lakh pearls. "Met Gala -- Karl Lagerfeld: A Line of Beauty...I have always been fascinated by the iconic Chanel brides. Season after season, the genius of Karl Lagerfeld shone through in the most innovative and awe-inspiring couture. My look tonight was inspired from this and in particular by supermodel <keyword id="27449" type="General" weightage="50" keywordseo="claudia-schiffer" source="Orion">Claudia Schiffer</keyword>'s 1992 Chanel bridal look.. I wanted to do something that felt authentic (hello, pearls!) and proudly made in India. The embroidery, made with a 100,000 pearls is a labour of love by @prabalgurung. I'm so proud to wear you for my first Met," she shared. "A girl can never have too many pearls... and the right accessories to complement the look which in our case translated to the bow of pearls on my hair. Oh, and it's white, for my Choup-ED," Alia added. (ANI) SEE ALSO: <a href="https://www.businessinsider.in/tech/news/what-are-vishing-scams-that-start-with-a-namaste-and-end-with-monetary-losses/articleshow/99762900.cms">What are ‘vishing scams’ that start with a Namaste and end with monetary losses</a> <a href="https://www.businessinsider.in/tech/news/sony-wh-ch720n-headphones-review-featherweight-comfort-and-impressive-sound/articleshow/99911412.cms">Sony WH-CH720N headphones review: Featherweight comfort and impressive sound</a>

Alia Bhatt gets mistaken for Aishwarya Rai Bachchan by paps at Met Gala 2023

<ul><li><keyword id="6355604" type="UNKNOWN" weightage="20" keywordseo="actress">Actress</keyword>, investor, and now an entrepreneur, <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> has launched a conscious clothing line for kids called Ed-a-Mamma. </li><li>The clothing line’s focus is on sustainability, the clothes will be environmentally friendly and will be made from natural fibres with plastic free buttons and trims. </li><li>Ed-a-Mamma is currently self-funded by Bhatt, who had also recently invested in beauty e-commerce platform Nykaa. </li></ul>Actress, investor, and now an entrepreneur, <keyword id="6858" type="PERSON" weightage="20" keywordseo="Alia">Alia</keyword> Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. The focus of the clothing line is on sustainability as the clothes will be environmentally friendly and will be made from natural fibres with plastic free buttons and trims. The brand will make clothes for children between the ages of 2 to 14. In an effort to cut down on waste, the brand said that leftover clothing would be used to make hair ties and potlis (bags). “This is a time of great uncertainty for the whole world. The universe is sending us a message: that if we mess with nature, there is a price we all have to pay. If there is a way when we can coexist with nature, include a way to care for nature in everything we do, it would go a long, long way. I’ve tried doing this with a universe of products for children. Every detail does its bit for mother nature. Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. Why children’s products? To catch them young and create a love for nature at an early age,” said Bhatt in a statement. Bhatt’s clothing line will be available on firstcry.com and claims that the first season’s collection is almost sold out – with 70% of the clothes bought already. Ed-a-Mamma is currently self-funded by Bhatt, who had also recently invested in beauty e-commerce platform Nykaa. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/whitehat-jr-admits-a-bug-made-their-data-vulnerable-but-insists-there-was-no-breach-and-it-was-fixed-in-24-hours/articleshow/79420350.cms">WhiteHat Jr admits a bug made their data vulnerable but insists there was no breach and it was fixed in 24 hours</a>

Alia Bhatt dons the entrepreneur hat —  launches a conscious clothing line for kids

<keyword id="1042120" type="General" weightage="20" keywordseo="UBER" source="Orion">Uber</keyword> is likely to sell its 7.8 per cent <keyword id="6375562" type="General" weightage="20" keywordseo="STAKE" source="Orion">stake</keyword> in online <keyword id="6376068" type="General" weightage="20" keywordseo="FOOD-DELIVERY" source="Orion">food delivery</keyword> platform <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> that could be worth around Rs 2,938 crore ($373 million), multiple reports said on Tuesday. The offer is expected to come with a price range of Rs 48-54 per share, equivalent to 612 million or 7.8 per cent of total outstanding shares. <keyword id="51916" type="General" weightage="50" keywordseo="cnbc" source="Orion">CNBC</keyword> TV18 was first to report on the development. Uber received a stake in Zomato after selling off its food delivery business in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword> to the food aggregator in a transaction in 2020. Zomato shares closed 19.96 per cent up, at Rs 55.60 on Tuesday. Its stock has lost over 60 per cent of it value this year. Zomato reported Rs 185.7 crore in consolidated loss for the quarter ending June 30, compared to a loss of Rs 359.7 crore in the previous quarter. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/markets-to-open-slightly-higher-following-most-asian-peers/articleshow/93311725.cms">Markets to open slightly higher following most Asian peers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/how-alia-bhatts-ed-a-mamma-is-making-sustainable-fashion-more-affordable/articleshow/93301182.cms">Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head</a>

Uber is likely to sell its 7.8% stake in Zomato for Rs 2,938 crore

<ul><li>To buy clothes that are one of a kind, inexpensive and don’t harm the environment, young consumers are turning to <keyword id="1599035" type="General" weightage="20" keywordseo="thrift-stores" source="Orion">thrift stores</keyword> in India.</li><li>In the last few years, many small thrift stores have mushroomed on Instagram.</li><li>As of August 16, there were 8 million hashtags on thrift shops, 12.6 million hashtags on thrift and over 605k posts on thrift in India alone.</li><li>Business Insider India speaks to thrift store owners and regular shoppers to analyse its popularity in India and where the trend is expected to go from here.</li></ul>In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers are going out of their way to upcycle and resell their clothes online and increase their wardrobe’s shelf life. In the last few years, many small thrift stores have mushroomed on Instagram. As of August 16, there were 8 million hashtags on thrift shops, 12.6 million hashtags on thrift and over 653k posts around thrift in India alone. Sustainability is at the heart of this trend. Consumers look for pre-loved, long-lasting clothes that are one of a kind and inexpensive. The cherry on top is that these <keyword id="2146105" type="General" weightage="20" keywordseo="second-hand-clothes" source="Orion">second-hand clothes</keyword> don’t add to the mushrooming landfills, instead they find a new home and are loved by another consumer yet again. <div type="image" title="thrift (1)" msid="93621040" hostid="261" caption="&amp;lt;p&amp;gt;Rachel D&amp;#39;cruz&amp;lt;/p&amp;gt;"></div> According to market research firm Talkwalker, GenZ has mastered the art of upcycling and reselling clothes, thanks to online thrift stores and the ability to start their own shops. A thrift store is essentially a place that sells clothing that was once worn or used by someone else, and also includes shoes, accessories, books, etc. Another report by global thrift retailer <a href="https://www.thredup.com/resale/#size-and-impact">ThredUp</a> notes second-hand apparel is becoming a global phenomenon and is expected to grow 127% by 2026, with Asian countries witnessing a 3-fold growth. Globally, second-hand clothes already occupy 9% of the overall fashion closets and thrifting is expected to grow to 31%, with US, Europe, Asia and Africa leading the trend. This trend – which has also caught the attention of Bollywood stars such as Alia Bhatt, Genelia Deshmukh and Bhumi Pednekar – is reshaping the fashion industry. A movement against fast-fashion; building affordability Thrifting aims to challenge the growing prominence of fast-fashion, which encourages consumers to buy more frequently at low prices, a trend started by brands like H&amp;M and Zara. Fast-fashion is also fueled by <a href="https://www.thredup.com/resale/#whos-thrifting-and-why">social media</a>, which make consumers believe that they need to dress as per the latest styles. Thrifting, on the other hand, ensures that a piece of cloth is used to its fullest as it moves across different closets, before it finally ends up in a landfill – fully utilized. <div type="image" title="thrift" msid="93621049" hostid="261" caption="&amp;lt;p&amp;gt;Rachel D&amp;#39;cruz&amp;lt;/p&amp;gt;"></div> However, for Indian consumers, affordability is a big factor for shopping in thrift stores besides sustainability, Aparna Balasubramanium, founder of The Fine Finds, told Business Insider India. “I don't think people come to thrift stores essentially because it's sustainable. While sustainability is a factor too, I do think that affordability plays a role and in some cases, how unique the items are, plays a much more significant role,” said Balasubramanium. A recent report by Kantar India also highlighted how India is accepting a sustainable lifestyle but consumers want options that don’t burn a hole in their pockets. It said, “The cost-of-living crisis reminds us that green products need to be affordable for sustainability to become mainstream. Brands that offer sustainable options that are affordable will be favoured.” A point that is borne out by Delhi-based Esmita Mondal, a loyal shopper of thrifted clothes, who found it easier to buy second-hand clothes and share it with her two siblings. “The issue with buying clothes from outlets like Zara or fast fashion is that, first of all, the clothes are for a specific time period and when the trend is out, people don't like to wear it. Secondly, the cost is too much for that,” said Mondal. “So affordability is the first thing that was there in my mind and second, sustainability, which I learned later online,” said Mondal. <div type="image" title="Thrift stores model (1)" msid="93620832" hostid="261" caption="&amp;lt;p&amp;gt;Canva&amp;lt;/p&amp;gt;"></div> What’s good for the West, is good for us too When it comes to fashion, Indians look up to the Western world and follow in their footsteps, which has helped remove some of the stigma around second-hand clothes and boosted thrifting, believes Rachel D’cruz, an avid thrift shopper and recent owner of Let’s Thrift. “People now have an idea that there’s nothing wrong with buying <keyword id="1589757" type="General" weightage="20" keywordseo="used-clothes" source="Orion">used clothes</keyword>. I think their main concern was that clothes would be unhygienic and … that it's not good for their status. Now, because they know that the Western culture also believes in thrift stores, Indians know it's a trend and people are okay with it,” D’cruz said. In the US, the second-hand market is expected to <a href="https://www.thredup.com/resale/#size-and-impact">more than double</a> by 2026, reaching $82 million. A typical thrift store collects pre-loved clothes, curates them after fixing them for its future owners – which could mean fixing any defects, dry-cleaning and sanitizing them. Items are priced as per their brand value, condition, and vintage pieces are priced the highest. Stocking items that are inclusive in sizes, gender and prices are making thrift shops extremely attractive to the socially and environmentally conscious consumers. Future of <keyword id="14743462" type="General" weightage="20" keywordseo="thrifting-in-india" source="Orion">thrifting in India</keyword> The next wave of thrifting in India will be driven by brands and retailers. Alia Bhatt’s kids clothing start-up Ed-a-Mamma, is one of the early players in the segment that encourages parents to resell after using their clothes through its online platforms. It intends to explore thrifting in a big way in the near future. “I'm sure that the minute we open our own exclusive stores, we would also be promoting thrifting in a big way. I'm sure going forward, more and more people will start warming up to it and it will trickle down to all the major brands who believe in sustainability,” Iffat Jivan, head of business at Ed-a-Mamma told Business Insider India. Rebranding second-hand clothes as ‘pre-loved’ and ‘thrifted’ clothes could also help in removing the stigma around these clothes among Indians, and make them fashionable and desirable, industry players say. Aleena Shibu, founder and owner of Thrift India, believes that awareness is growing and consumers now come to shop for party looks too. “Recently, we have been getting a lot of requests from people who have special events and they prefer to get things from a thrift store as opposed to getting a brand new piece. So, people are more conscious than they were before but there definitely needs to be a lot more awareness regarding this,” said Shibu. Thrifting offers a unique solution to controlling clothing waste by making closets greener and circular. However, wider adoption of thrifted clothes will depend on making them affordable, and boosting awareness and marketability of these clothing.

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

(Eds: Adding details) New Delhi, Nov 25 () Malayalam feature "<keyword id="86993" type="ENTERTAINMENT" weightage="20" keywordseo="jallikattu">Jallikattu</keyword>", directed by Lijo Jose Pellissery, has been selected as India's <keyword id="2158723" type="POSITION" weightage="20" keywordseo="official-entry">official entry</keyword> for the <keyword id="10331246" type="UNKNOWN" weightage="20" keywordseo="international-feature-film-category">International Feature Film category</keyword> at the 93rd Academy Awards, the Film Federation of India (FFI) announced on Thursday. "Jallikattu", which was unanimously chosen from 27 entries across Hindi, Marathi and other languages, is about a tribe of men coming together to stop a bull that has run amok in their village. "There were a total of 27 films that had entered the race from Hindi, Malayalam and Marathi. The film which has been nominated by the jury to represent India at <keyword id="6376611" type="LOCATION" weightage="20" keywordseo="oscars">Oscars</keyword> is Malayalam film 'Jallikattu'. "It is a film that really brings out the raw problems which are there in human beings, that is we are worse than animals," filmmaker Rahul Rawail, Chairman, Jury Board, Film Federation of India, told reporters in an online press conference. The film, which derives its name from the popular-yet-controversial bull-taming event from the South, is based on a short story by Hareesh. It features actors Antony Varghese, Chemban Vinod Jose, Sabumon Abdusamad and Santhy Balachandran. Among the films that were considered by the jury included titles such as "Chhapaak", "Shakuntala Devi", "Chhalaang", "Gulabo Sitabo", "Eeb Allay Ooo!", "The Sky is Pink", "Bulbbul and internationally-celebrated feature "The Disciple". Calling Pellissery a "very competent director", known for several critically acclaimed films like "Angamaly Diaries" and "Ea Ma Yau", Rawail said "Jallikattu" is a production that country should be proud of. "The whole film talks about an animal that has run amok in a butcher's shop... The film has been depicted wonderfully and it has been shot very well. The emotion that comes out really moved all of us to have it selected," the chairman said. "Jallikattu" had its premiere on September 2019 at the Toronto International Film Festival and received widespread critical acclaim. The movie was particularly praised for Pellissery's spectacular directing effort, ably supported by Girish Gangadharan's cinematography and Renganaath Ravee's wild sound design work. Pellissery also won the best director trophy at the 50th International Film Festival of India last year. In 2019, Zoya Akhtar's "Gully Boy", starring Ranveer Singh and Alia Bhatt, was India's entry to the Oscars. RDS RB RB

Malayalam film 'Jallikattu' is India's official Oscar entry in international feature film category

Mumbai, May 4 () Bollywood superstars Shah Rukh Khan, Aamir Khan, Hrithik Roshan, Madhuri Dixit Nene among others turned signers for a digital concert to raise funds for the frontliners working round-the-clock to contain the coronavirus pandemic in the country.Facebook collaborated with some of the biggest names in Indian entertainment industry and Hollywood names like Mick Jagger, Will Smith and Sophie Turner to put together a home-to-home fundraiser concert, 'I For India' on Sunday.The line-up was introduced by filmmakers Karan Johar and Zoya Akhtar, with Akshay Kumar kick-starting the concert with a poem penned by lyricist Manoj Muntashir, titled "Tumse Ho Nahi Payega."It was followed by Aamir and his director-wife Kiran Rao, who said it was important in current times to extend support to the needy."But most importantly, to not leave hope," Aamir said, urging people to donate for the frontline workers. The duo then sang classics such as "Aa Chalke Tujhe Main Leke Chalun" and "Jeena Isika Naam Hai".Shah Rukh closed the concert with a song composed by rapper Badshah and penned by lyricist Saini. Titled "Sab Sahi Ho Jayega", the song is about the perils of being locked up inside homes and the hope that sooner or later the world will be coronavirus free. "Everybody who knows me knows that I cannot sing to save my life. So thank you for taking a chance on me, everybody. But that's what life is about, it's about good chances, hope, kindness and compassion in whatever ways we can," Shah Rukh said.Shah Rukh's son, AbRam, also made an appearance in the song and the duo put up some adorable dance moves together. Towards the end, when the "Fan" actor said he can go for "one more", AbRam said, "Papa, it's enough."Madhuri performed her rendition of popstar Ed Sheeran's "Perfect" with her son Arin on the piano. Alia Bhatt, along with sister Shaheen and composer Ankur Tewari, sang "Ek Kudi" from her film "Udta Punjab" and title song of her father Mahesh Bhatt's film "Dil Hai Ki Manta Nahin".Alia and Shaheen thanked the essential service providers and frontline workers for their continued, winning efforts amid testing times.Farhan Akhtar, along with his band, performed "Tum Ho Toh" from his film "Rock On!!", while Hrithik sang the popular track "Tere Jaisa Yaar Kahan" and played the piano. Tiger Shroff, known for his dance moves and action films, sang "Theher Ja Tu Kisi Bahane Se" and the classic "Roop Tera Mastana". By the end of the 4 hour 20 minute-long concert, over Rs 3 crore were raised. All the proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief. The concert also featured Priyanka Chopra Jonas, Kareena Kapoor Khan, Vidya Balan, Shabana Azmi, Aishwarya Rai Bachchan, Arjun Kapoor, Saif Ali Khan, Rani Mukerji, Diljit Dosanjh, Dulquer Salmaan, Katrina Kaif, Vicky Kaushal, Anushka Sharma, Ayushmann Khurrana, Mindy Kaling, Jack Black, among others.The celebrities also addressed plight of migrant workers, daily wage earners, hunger in times of COVID-19, child abuse and domestic violence, both of which have been on a rise since the lockdown began in India from March 25.They also encouraged the audience to treat stray animals affectionately and develop eco-friendly habits going forward.The music fraternity saw the presence of Bryan Adams, AR Rahman, Gulzar, Javed Akhtar, Jay Sean, Ustad Amjad Ali Khan, Jonas Brothers, Amaan Ali, Ayaan Ali, Shankar Ehsaan Loy, Sonu Nigam, Arijit Singh, Badshah, Rekha Bhardwaj and others. Filmmakers such Farah Khan, Vishal Bhardwaj, and personalities from the field of sports such as Virat Kohli, Rohit Sharma, and Saina Mirza also took part in the event. JUR RDSRDS

Shah Rukh, Aamir, Hrithik turn singers to raise funds for COVID-19

It looks like the Dubsmash fever is getting hold of every second <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrity. After Alia Bhatt, Sonakshi Sinha, Salman Khan, Ranveer Singh, Priyanka Chopra, Anil Kapoor, Varun Dhawan and Shah Rukh Khan, the leading lady of Bollywood, <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> has hopped onto the bandwagon. 
 
The Dubsmash debut of the pretty actress came on a special occasion; she recently crossed the 5 million mark on the social networking site Twitter. 
 
The video also came with a personal message for her Twitter followers, who have been making her feel special since her Twitter debut in 2009. 
 
Here is what she had to say, or rather sing, to mark the special occasion. 
<blockquote class="twitter-tweet" lang="en">
	
		Just realised Ive reached d 5 million mark.So here's a msg 4 y'all sharing my life here wid me &amp; makin it special 😘😘😘 <a href="http://t.co/tIu2ai5oKa">pic.twitter.com/tIu2ai5oKa</a>
	— Anushka Sharma (@AnushkaSharma) <a href="https://twitter.com/AnushkaSharma/status/620532392755904512">July 13, 2015</a></blockquote>
It is also to be noted that Anushka’s beau <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> became the first Indian cricketer to cross the same, 5-million mark on Twitter. He had also joined Dubsmash a few days back, and now was the turn of his sunshine Anushka to follow suit. 
 
Here is Virat, dubsmashing in his own style.

	
		<blockquote cite="https://www.facebook.com/virat.kohli/videos/870134996406938/">
			
				Dubsmash-ed it!
			Posted by <a href="https://www.facebook.com/virat.kohli">Virat Kohli</a> on Wednesday, 1 July 2015</blockquote>

Anushka Sharma follows beau Virat, everywhere

There is variation, colour, and uniqueness in <keyword id="6355784" type="PERSON" weightage="20" keywordseo="death">death</keyword> that indoor pollution brings with it. Things that you have fallen in love with and think you cannot live without can sometimes enter your <keyword id="6360041" type="ENTERTAINMENT" weightage="20" keywordseo="life">life</keyword> to take it… and this isn’t a hyperbole. Look at perfumes, hair sprays, furniture polish, glues, air fresheners, moth repellents, wood preservatives synthetic materials for building and furnishing and you’ll know what I am talking about. Then there is use of chemical products, pesticides, and household care products that help you transform your home into a swachch home but certainly not a safe home. These are all modern day symbols of the immortal art of Da Vinci as our print and AV ads would want us to believe, but they inch us closer to death in more than one way. 
 You taste, touch, or inhale and you’ll know what I mean when I call them the <keyword id="2750177" type="UNKNOWN" weightage="20" keywordseo="Da-Vinci-of-death">Da Vinci of death</keyword>. Even the smoke from biofuels emits the four dreaded pollutants like the particulates, carbon monoxide, polycyclic organic matter, and formaldehyde… and these aren’t innocent spirals of smoke lending that unique flavour to chapatis and dal. With architects now recommending relatively airtight houses even in India (as we have begun to afford air conditioners and radiators etc) the pollutant level is bound to increase because of the resultant reduction in ventilation. 
 
As I sat mulling over these grim facts, my thoughts decided to play a little game on me and asked, ‘Any favourite pollutions that you think should be flogged?’ 
 
Without wasting a moment, I said, ‘Noise pollution. Political pollution. Indoor pollution.’ 
 
‘Aha!’ said my thoughts, ‘so you don’t think outdoor pollution is as bad as the three you’ve mentioned.’ 
 
‘I didn’t say that, did I?’ I said, ‘but I must admit that indoor pollution can induce infections, initiate lung cancer, and even pulmonary diseases like asthma.’ My thoughts then asked me to choose five Bollywood icons and guess how they would react to this simple question: ‘Do you fear indoor pollution?’ 
 
So, there I was sitting on an inexpensive chair in my sparsely decorated home and zipping over to people like Alia Bhatt, Amjad Khan or Gabbar, Sunny Leone, SRK, and Amitabh Bachchan to hear the famous actors say something in their own way. 
 
Well, Alia Bhatt asked me to repeat the question and then clapped her hands and said, ‘I don’t fear anything but do send me an invite for the event.’ 
 
‘Event?’ I asked, confused. 
 
‘Well yes, you did mention pollution and indoor… remember?’ said Alia, cocking her head, smiling, and adding, ‘I think you’re talking about an indoor event and if it is like that AIB Roast, it is going to be fun. Such events must be purified by smiles.’ Well, so that was a rather short interview with Alia and she wasn’t really wrong… we need to begin with a confident smile before we take any action against indoor pollution. Right? 
 
Gabbar was in his elements when I met and simply walked up and down the room before asking, ‘Kitne pollution hain?’ 
 
I said, ‘Sardar, ek… sirf indoor pollution hai.’ 
 
‘Toh fir darr kaisa?’ Gabbar roared, ‘mera naam le lo aur phir sau saal tak pollushun kuch nahin karega!’ 
 
I’m sure what Gabbar was really trying to tell me was that no pollutant ever exists without another killer instinct being born. Just search for this solution and indoor pollution will be easy to counter. 
 
I found myself with Sunny Leone and she just fluttered her eye-lids and coo-ed, ‘Well, lots of women call me an indoor pollution, and I know I’m deadly. Fear means nothing if you have your own action plan.’ 
 
That’s it… I murmured and thanked her because she had clearly told me that only a well-defined and technologically sound action plan would help. 
 
So, I then hopped over to SRK who just ‘humph-ed and hurr-ed! me aside and then taking off his shirt to show me some flabby abs, said, ‘I don’t fear no one. Indoor or outdoor. Poll or no poll. I shun them all. I have to rush to make another flop… bye!’ Well, I interpret this scurried answer as a warning that indoor pollution isn’t something that must be allowed to stay on and cause all those headaches, dry eyes, nasal congestion bouts, nausea, and fatigue… just act fast! Speed is of essence. Obviously then, indoor pollution must not be your guest for life… it could be devastating indeed! 
 
When I asked Sr Bachchan the same question, he replied, ‘Babu ji would have quoted these lines from one of his poems.’ And then he recited two lines before leaving me with my thoughts. 
 
ऐसा सुनता, उस पार, प्रिये, 
ये साधन भी छिन जाएँगे; 
तब मानव की चेतनता का 
आधार न जाने क्या होगा! 
इस पार, प्रिये मधु है तुम हो, 
उस पार न जाने क्या होगा! 
 
And Amitabh too had hit the nail in his own special way… and the lines did seem to talk so favourably about the unexpected losses on the other side, that is, if you crossed over to times of severe indoor pollution. The beauty of a great poem is that it interprets every situation the best way. 
 
So yes, indoor pollution is indeed something that even the Bollywood icons acknowledged in a different manner… and we ordinary mortals must not really overlook the hazards that it poses. 
 
We need to be aware of the issues surrounding indoor pollution… and even other forms of pollution, of course. I mention the indoor form because most of us tend to spend a lot of time indoors and so cannot afford to let it destroy our lives. And, by the way, did I mention that pollutants exist in micron sizes so you cannot actually pick them up and put them in a recycle bag. These micro-sized monsters need specialised busters… though you can reduce your exposure to pollutants if you know what to do in certain cases. 
 
It will be helpful to know that broken CFLs releases mercury, a neurotoxin in the air… so the best action is to simply open the windows and let fresh air come and clear the environment. 
 
Your gadgets have plastic parts… and plastics made with polyvinyl chloride emit phthalates that may lead to hormonal abnormalities and reproductive problems. Plastics also release polybrominated diphenyl ethers, which are flame-retardant chemicals known to cause neurobehavioral changes. So what does one do? Simple. Encourage adequate ventilation until the chemical odour goes away. Be regular in vacuuming around computers, printers, and televisions. 
 
Even glues and adhesives aren’t as virtuous as they seem with their relationship with acetone or methyl ethyl ketone that irritates eyes and affects the nervous system. Rubber cement has n-hexane, a neurotoxin and adhesives are known to have toxic formaldehyde. The secret of escaping these hazards is to encourage a fair degree of ventilation in the house. 
 
Kitchen with their platoon of stoves, heaters, and fireplaces can have an abundance of carbon monoxide that can cause headaches, dizziness, fatigue, and even death in the absence of proper ventilation. Nitrogen dioxides and other particulates, doctors say, can cause respiratory disorders and inflammation of the eyes, nose, and throat. 
 
Isn’t all this serious enough? Isn’t it time to realise that pollution is much more than just exhaust fumes on busy traffic congested roads. It is right there inside a home that you have been thinking of as a safe haven all this while. Pollution isn’t just in the Ganges or existing only as garbage piles on the slopes of pristine mountains—it is right under your nose inside your house. Yes, pollution is surely transforming this world into a global garbage can, but if you do not allow your awareness instincts to act right, your home will be a stinking source of illness and disease even before any other form of pollution overwhelms existence. Therefore, it is time to sit up and say: indoor pollution is a reality and I want our think-tanks to serve us a solution. Prevent your home from becoming a Da Vinci of death!

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