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New Delhi, Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress <keyword id="6354526" type="General" weightage="20" keywordseo="Alia-Bhatt" source="Orion">Alia Bhatt</keyword>, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates. Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore. The deal would help strengthen Reliance Brands' play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019. An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international brands and operates over 2,000 stores in India. It has a portfolio of brand partnerships which includes AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul &amp; Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch &amp; Soda, Tiffany &amp; Co, Versace, Villeroy &amp; Boch and West Elm. While RRVL is the holding company of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

<ul><li>Aila Bhatt's <keyword id="10339888" type="General" weightage="100" keywordseo="ed-a-mamma" source="Orion">Ed-a-Mamma</keyword> grows 10 times in 10 months. </li><li>The brand has also launched a fully natural and sustainable Autumn Winter 2021 line.</li></ul>Actor, philanthropist and investor, <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> takes her conscious clothing brand for children, Ed-a-Mamma to a record 10X growth in 10 months as it launches its first edition of the Autumn Winter line. Consistently ranked as one of the top 3 brands on Myntra, in the kidswear category, within 3 months of launch on the platform. Bhatt’s Ed-a-Mamma has also been prolifically distributed in the top 6 digital marketplaces and retails on the brand’s website. The brand has launched its Autumn-Winter 2021 line with an amazing repertoire of winter wear – including 100% cotton sweaters, green denims and a very wearable festive collection. It will soon announce the launch of inner wear and sleepwear for kids before the season is out, marking a 100% increase in the number of categories since inception. Ed-a-Mamma caters to children in the age group of 2-14 years. Ed-a-Mamma is completely homegrown which reflects its ‘Vocal for Local’ ethos, and has the vision of changing the world one garment at a time. Alia Bhatt has expressed on numerous occasions how the brand seeks to nurture a love of nature among children through its choice of themes, fabrics and ethos. Operating on an exclusively D2C business model, the brand which launched with 150 styles in October 2020, now has 800 options live on its website. While the business is entirely self-funded, investors in a Series A round are valuing the company at Rs. 150 crore, which sets a new benchmark for children’s clothing in India. Speaking about the growth that the brand has marked, Alia Bhatt, Founder, Ed-a-Mamma, states, “I am still learning about business, but I am so, so proud of what we have achieved in one year. It’s almost unreal. What started out as a small dream is now on its way to becoming a Rs 150 cr business. I’m absolutely thrilled with our new launches – all credit to my formidable team. Our next focus is to ramp up production and bring our consumers a bigger, even better spring summer collection next year.” While all the products are made with completely natural fibres, Ed-a-Mamma has garnered trust by acquiring SEDEX (global certification for ethical trade), Green Denim Certifications through Zero Liquid Discharge (ZLD certification), organic clothing through GOTS (Global Organic Textile Standard) certification and is a completely vegan compliant brand. Sustainable clothing for children at an affordable price point will continue to be the cornerstone of the brand, while driving the overall brand goal, to get children and their parents to love, and look after their planet.

Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business

<ul><li><keyword id="6858" type="General" weightage="100" keywordseo="alia" source="Orion">Alia</keyword> Bhatt was called Aishwarya Rai Bachchan by the paps on the red carpet at the <keyword id="16137880" type="General" weightage="20" keywordseo="Met-Gala-2023" source="Orion">Met Gala 2023</keyword>.</li><li>The 'Raazi' star won the hearts of millions with her sartorial choices at Met Gala.</li></ul>Washington [US], May 3 (ANI): Alia Bhatt, who made her debut at the Met <keyword id="17309956" type="General" weightage="20" keywordseo="Gala-2023" source="Orion">Gala 2023</keyword> in New York, was called Aishwarya (Rai Bachchan) by the paps on the red carpet. The 'Raazi' star won the hearts of millions with her sartorial choices at Met Gala. Alia opted for a pristine white gown with a billowing silhouette from the shelves of Prabal Gurung. Prabal has shared many pictures and videos of Alia on his Instagram account. Among those, there's a video, in which, Alia was called by a paparazzo as 'Aishwarya this way'. However, Alia posed for the paps, smiled at them, and walked off. Prabal also helped her with her gown on the stairs of the red carpet. Aishwarya Rai Bachchan is a well-known name at international podiums. But she is a more familiar face at the Cannes than at Met Gala. <div type="INSTAGRAMURL" thumbUrl="undefined" caption="Caption not available." user="undefined" cmsId="1683090287220"><url><![CDATA[https://www.instagram.com/p/Crv0-qVrIHb/]]></url><permalink><![CDATA[https://www.instagram.com/p/Crv0-qVrIHb/]]></permalink><payload><![CDATA[]]></payload></div> After walking the red carpet, Alia shared pictures of her Met Gala look on Instagram and revealed that her royal ensemble was made using one lakh pearls. "Met Gala -- Karl Lagerfeld: A Line of Beauty...I have always been fascinated by the iconic Chanel brides. Season after season, the genius of Karl Lagerfeld shone through in the most innovative and awe-inspiring couture. My look tonight was inspired from this and in particular by supermodel <keyword id="27449" type="General" weightage="50" keywordseo="claudia-schiffer" source="Orion">Claudia Schiffer</keyword>'s 1992 Chanel bridal look.. I wanted to do something that felt authentic (hello, pearls!) and proudly made in India. The embroidery, made with a 100,000 pearls is a labour of love by @prabalgurung. I'm so proud to wear you for my first Met," she shared. "A girl can never have too many pearls... and the right accessories to complement the look which in our case translated to the bow of pearls on my hair. Oh, and it's white, for my Choup-ED," Alia added. (ANI) SEE ALSO: <a href="https://www.businessinsider.in/tech/news/what-are-vishing-scams-that-start-with-a-namaste-and-end-with-monetary-losses/articleshow/99762900.cms">What are ‘vishing scams’ that start with a Namaste and end with monetary losses</a> <a href="https://www.businessinsider.in/tech/news/sony-wh-ch720n-headphones-review-featherweight-comfort-and-impressive-sound/articleshow/99911412.cms">Sony WH-CH720N headphones review: Featherweight comfort and impressive sound</a>

Alia Bhatt gets mistaken for Aishwarya Rai Bachchan by paps at Met Gala 2023

<keyword id="1042120" type="General" weightage="20" keywordseo="UBER" source="Orion">Uber</keyword> is likely to sell its 7.8 per cent <keyword id="6375562" type="General" weightage="20" keywordseo="STAKE" source="Orion">stake</keyword> in online <keyword id="6376068" type="General" weightage="20" keywordseo="FOOD-DELIVERY" source="Orion">food delivery</keyword> platform <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> that could be worth around Rs 2,938 crore ($373 million), multiple reports said on Tuesday. The offer is expected to come with a price range of Rs 48-54 per share, equivalent to 612 million or 7.8 per cent of total outstanding shares. <keyword id="51916" type="General" weightage="50" keywordseo="cnbc" source="Orion">CNBC</keyword> TV18 was first to report on the development. Uber received a stake in Zomato after selling off its food delivery business in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword> to the food aggregator in a transaction in 2020. Zomato shares closed 19.96 per cent up, at Rs 55.60 on Tuesday. Its stock has lost over 60 per cent of it value this year. Zomato reported Rs 185.7 crore in consolidated loss for the quarter ending June 30, compared to a loss of Rs 359.7 crore in the previous quarter. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/markets-to-open-slightly-higher-following-most-asian-peers/articleshow/93311725.cms">Markets to open slightly higher following most Asian peers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/how-alia-bhatts-ed-a-mamma-is-making-sustainable-fashion-more-affordable/articleshow/93301182.cms">Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head</a>

Uber is likely to sell its 7.8% stake in Zomato for Rs 2,938 crore

(Eds: Adding details) New Delhi, Nov 25 () Malayalam feature "<keyword id="86993" type="ENTERTAINMENT" weightage="20" keywordseo="jallikattu">Jallikattu</keyword>", directed by Lijo Jose Pellissery, has been selected as India's <keyword id="2158723" type="POSITION" weightage="20" keywordseo="official-entry">official entry</keyword> for the <keyword id="10331246" type="UNKNOWN" weightage="20" keywordseo="international-feature-film-category">International Feature Film category</keyword> at the 93rd Academy Awards, the Film Federation of India (FFI) announced on Thursday. "Jallikattu", which was unanimously chosen from 27 entries across Hindi, Marathi and other languages, is about a tribe of men coming together to stop a bull that has run amok in their village. "There were a total of 27 films that had entered the race from Hindi, Malayalam and Marathi. The film which has been nominated by the jury to represent India at <keyword id="6376611" type="LOCATION" weightage="20" keywordseo="oscars">Oscars</keyword> is Malayalam film 'Jallikattu'. "It is a film that really brings out the raw problems which are there in human beings, that is we are worse than animals," filmmaker Rahul Rawail, Chairman, Jury Board, Film Federation of India, told reporters in an online press conference. The film, which derives its name from the popular-yet-controversial bull-taming event from the South, is based on a short story by Hareesh. It features actors Antony Varghese, Chemban Vinod Jose, Sabumon Abdusamad and Santhy Balachandran. Among the films that were considered by the jury included titles such as "Chhapaak", "Shakuntala Devi", "Chhalaang", "Gulabo Sitabo", "Eeb Allay Ooo!", "The Sky is Pink", "Bulbbul and internationally-celebrated feature "The Disciple". Calling Pellissery a "very competent director", known for several critically acclaimed films like "Angamaly Diaries" and "Ea Ma Yau", Rawail said "Jallikattu" is a production that country should be proud of. "The whole film talks about an animal that has run amok in a butcher's shop... The film has been depicted wonderfully and it has been shot very well. The emotion that comes out really moved all of us to have it selected," the chairman said. "Jallikattu" had its premiere on September 2019 at the Toronto International Film Festival and received widespread critical acclaim. The movie was particularly praised for Pellissery's spectacular directing effort, ably supported by Girish Gangadharan's cinematography and Renganaath Ravee's wild sound design work. Pellissery also won the best director trophy at the 50th International Film Festival of India last year. In 2019, Zoya Akhtar's "Gully Boy", starring Ranveer Singh and Alia Bhatt, was India's entry to the Oscars. RDS RB RB

Malayalam film 'Jallikattu' is India's official Oscar entry in international feature film category

Mumbai, May 4 () Bollywood superstars Shah Rukh Khan, Aamir Khan, Hrithik Roshan, Madhuri Dixit Nene among others turned signers for a digital concert to raise funds for the frontliners working round-the-clock to contain the coronavirus pandemic in the country.Facebook collaborated with some of the biggest names in Indian entertainment industry and Hollywood names like Mick Jagger, Will Smith and Sophie Turner to put together a home-to-home fundraiser concert, 'I For India' on Sunday.The line-up was introduced by filmmakers Karan Johar and Zoya Akhtar, with Akshay Kumar kick-starting the concert with a poem penned by lyricist Manoj Muntashir, titled "Tumse Ho Nahi Payega."It was followed by Aamir and his director-wife Kiran Rao, who said it was important in current times to extend support to the needy."But most importantly, to not leave hope," Aamir said, urging people to donate for the frontline workers. The duo then sang classics such as "Aa Chalke Tujhe Main Leke Chalun" and "Jeena Isika Naam Hai".Shah Rukh closed the concert with a song composed by rapper Badshah and penned by lyricist Saini. Titled "Sab Sahi Ho Jayega", the song is about the perils of being locked up inside homes and the hope that sooner or later the world will be coronavirus free. "Everybody who knows me knows that I cannot sing to save my life. So thank you for taking a chance on me, everybody. But that's what life is about, it's about good chances, hope, kindness and compassion in whatever ways we can," Shah Rukh said.Shah Rukh's son, AbRam, also made an appearance in the song and the duo put up some adorable dance moves together. Towards the end, when the "Fan" actor said he can go for "one more", AbRam said, "Papa, it's enough."Madhuri performed her rendition of popstar Ed Sheeran's "Perfect" with her son Arin on the piano. Alia Bhatt, along with sister Shaheen and composer Ankur Tewari, sang "Ek Kudi" from her film "Udta Punjab" and title song of her father Mahesh Bhatt's film "Dil Hai Ki Manta Nahin".Alia and Shaheen thanked the essential service providers and frontline workers for their continued, winning efforts amid testing times.Farhan Akhtar, along with his band, performed "Tum Ho Toh" from his film "Rock On!!", while Hrithik sang the popular track "Tere Jaisa Yaar Kahan" and played the piano. Tiger Shroff, known for his dance moves and action films, sang "Theher Ja Tu Kisi Bahane Se" and the classic "Roop Tera Mastana". By the end of the 4 hour 20 minute-long concert, over Rs 3 crore were raised. All the proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief. The concert also featured Priyanka Chopra Jonas, Kareena Kapoor Khan, Vidya Balan, Shabana Azmi, Aishwarya Rai Bachchan, Arjun Kapoor, Saif Ali Khan, Rani Mukerji, Diljit Dosanjh, Dulquer Salmaan, Katrina Kaif, Vicky Kaushal, Anushka Sharma, Ayushmann Khurrana, Mindy Kaling, Jack Black, among others.The celebrities also addressed plight of migrant workers, daily wage earners, hunger in times of COVID-19, child abuse and domestic violence, both of which have been on a rise since the lockdown began in India from March 25.They also encouraged the audience to treat stray animals affectionately and develop eco-friendly habits going forward.The music fraternity saw the presence of Bryan Adams, AR Rahman, Gulzar, Javed Akhtar, Jay Sean, Ustad Amjad Ali Khan, Jonas Brothers, Amaan Ali, Ayaan Ali, Shankar Ehsaan Loy, Sonu Nigam, Arijit Singh, Badshah, Rekha Bhardwaj and others. Filmmakers such Farah Khan, Vishal Bhardwaj, and personalities from the field of sports such as Virat Kohli, Rohit Sharma, and Saina Mirza also took part in the event. JUR RDSRDS

Shah Rukh, Aamir, Hrithik turn singers to raise funds for COVID-19

There is variation, colour, and uniqueness in <keyword id="6355784" type="PERSON" weightage="20" keywordseo="death">death</keyword> that indoor pollution brings with it. Things that you have fallen in love with and think you cannot live without can sometimes enter your <keyword id="6360041" type="ENTERTAINMENT" weightage="20" keywordseo="life">life</keyword> to take it… and this isn’t a hyperbole. Look at perfumes, hair sprays, furniture polish, glues, air fresheners, moth repellents, wood preservatives synthetic materials for building and furnishing and you’ll know what I am talking about. Then there is use of chemical products, pesticides, and household care products that help you transform your home into a swachch home but certainly not a safe home. These are all modern day symbols of the immortal art of Da Vinci as our print and AV ads would want us to believe, but they inch us closer to death in more than one way. 
 You taste, touch, or inhale and you’ll know what I mean when I call them the <keyword id="2750177" type="UNKNOWN" weightage="20" keywordseo="Da-Vinci-of-death">Da Vinci of death</keyword>. Even the smoke from biofuels emits the four dreaded pollutants like the particulates, carbon monoxide, polycyclic organic matter, and formaldehyde… and these aren’t innocent spirals of smoke lending that unique flavour to chapatis and dal. With architects now recommending relatively airtight houses even in India (as we have begun to afford air conditioners and radiators etc) the pollutant level is bound to increase because of the resultant reduction in ventilation. 
 
As I sat mulling over these grim facts, my thoughts decided to play a little game on me and asked, ‘Any favourite pollutions that you think should be flogged?’ 
 
Without wasting a moment, I said, ‘Noise pollution. Political pollution. Indoor pollution.’ 
 
‘Aha!’ said my thoughts, ‘so you don’t think outdoor pollution is as bad as the three you’ve mentioned.’ 
 
‘I didn’t say that, did I?’ I said, ‘but I must admit that indoor pollution can induce infections, initiate lung cancer, and even pulmonary diseases like asthma.’ My thoughts then asked me to choose five Bollywood icons and guess how they would react to this simple question: ‘Do you fear indoor pollution?’ 
 
So, there I was sitting on an inexpensive chair in my sparsely decorated home and zipping over to people like Alia Bhatt, Amjad Khan or Gabbar, Sunny Leone, SRK, and Amitabh Bachchan to hear the famous actors say something in their own way. 
 
Well, Alia Bhatt asked me to repeat the question and then clapped her hands and said, ‘I don’t fear anything but do send me an invite for the event.’ 
 
‘Event?’ I asked, confused. 
 
‘Well yes, you did mention pollution and indoor… remember?’ said Alia, cocking her head, smiling, and adding, ‘I think you’re talking about an indoor event and if it is like that AIB Roast, it is going to be fun. Such events must be purified by smiles.’ Well, so that was a rather short interview with Alia and she wasn’t really wrong… we need to begin with a confident smile before we take any action against indoor pollution. Right? 
 
Gabbar was in his elements when I met and simply walked up and down the room before asking, ‘Kitne pollution hain?’ 
 
I said, ‘Sardar, ek… sirf indoor pollution hai.’ 
 
‘Toh fir darr kaisa?’ Gabbar roared, ‘mera naam le lo aur phir sau saal tak pollushun kuch nahin karega!’ 
 
I’m sure what Gabbar was really trying to tell me was that no pollutant ever exists without another killer instinct being born. Just search for this solution and indoor pollution will be easy to counter. 
 
I found myself with Sunny Leone and she just fluttered her eye-lids and coo-ed, ‘Well, lots of women call me an indoor pollution, and I know I’m deadly. Fear means nothing if you have your own action plan.’ 
 
That’s it… I murmured and thanked her because she had clearly told me that only a well-defined and technologically sound action plan would help. 
 
So, I then hopped over to SRK who just ‘humph-ed and hurr-ed! me aside and then taking off his shirt to show me some flabby abs, said, ‘I don’t fear no one. Indoor or outdoor. Poll or no poll. I shun them all. I have to rush to make another flop… bye!’ Well, I interpret this scurried answer as a warning that indoor pollution isn’t something that must be allowed to stay on and cause all those headaches, dry eyes, nasal congestion bouts, nausea, and fatigue… just act fast! Speed is of essence. Obviously then, indoor pollution must not be your guest for life… it could be devastating indeed! 
 
When I asked Sr Bachchan the same question, he replied, ‘Babu ji would have quoted these lines from one of his poems.’ And then he recited two lines before leaving me with my thoughts. 
 
ऐसा सुनता, उस पार, प्रिये, 
ये साधन भी छिन जाएँगे; 
तब मानव की चेतनता का 
आधार न जाने क्या होगा! 
इस पार, प्रिये मधु है तुम हो, 
उस पार न जाने क्या होगा! 
 
And Amitabh too had hit the nail in his own special way… and the lines did seem to talk so favourably about the unexpected losses on the other side, that is, if you crossed over to times of severe indoor pollution. The beauty of a great poem is that it interprets every situation the best way. 
 
So yes, indoor pollution is indeed something that even the Bollywood icons acknowledged in a different manner… and we ordinary mortals must not really overlook the hazards that it poses. 
 
We need to be aware of the issues surrounding indoor pollution… and even other forms of pollution, of course. I mention the indoor form because most of us tend to spend a lot of time indoors and so cannot afford to let it destroy our lives. And, by the way, did I mention that pollutants exist in micron sizes so you cannot actually pick them up and put them in a recycle bag. These micro-sized monsters need specialised busters… though you can reduce your exposure to pollutants if you know what to do in certain cases. 
 
It will be helpful to know that broken CFLs releases mercury, a neurotoxin in the air… so the best action is to simply open the windows and let fresh air come and clear the environment. 
 
Your gadgets have plastic parts… and plastics made with polyvinyl chloride emit phthalates that may lead to hormonal abnormalities and reproductive problems. Plastics also release polybrominated diphenyl ethers, which are flame-retardant chemicals known to cause neurobehavioral changes. So what does one do? Simple. Encourage adequate ventilation until the chemical odour goes away. Be regular in vacuuming around computers, printers, and televisions. 
 
Even glues and adhesives aren’t as virtuous as they seem with their relationship with acetone or methyl ethyl ketone that irritates eyes and affects the nervous system. Rubber cement has n-hexane, a neurotoxin and adhesives are known to have toxic formaldehyde. The secret of escaping these hazards is to encourage a fair degree of ventilation in the house. 
 
Kitchen with their platoon of stoves, heaters, and fireplaces can have an abundance of carbon monoxide that can cause headaches, dizziness, fatigue, and even death in the absence of proper ventilation. Nitrogen dioxides and other particulates, doctors say, can cause respiratory disorders and inflammation of the eyes, nose, and throat. 
 
Isn’t all this serious enough? Isn’t it time to realise that pollution is much more than just exhaust fumes on busy traffic congested roads. It is right there inside a home that you have been thinking of as a safe haven all this while. Pollution isn’t just in the Ganges or existing only as garbage piles on the slopes of pristine mountains—it is right under your nose inside your house. Yes, pollution is surely transforming this world into a global garbage can, but if you do not allow your awareness instincts to act right, your home will be a stinking source of illness and disease even before any other form of pollution overwhelms existence. Therefore, it is time to sit up and say: indoor pollution is a reality and I want our think-tanks to serve us a solution. Prevent your home from becoming a Da Vinci of death!

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Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

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Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business

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Alia Bhatt gets mistaken for Aishwarya Rai Bachchan by paps at Met Gala 2023

ANI

Uber is likely to sell its 7.8% stake in Zomato for Rs 2,938 crore

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Malayalam film 'Jallikattu' is India's official Oscar entry in international feature film category

PTI

Shah Rukh, Aamir, Hrithik turn singers to raise funds for COVID-19

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The Da Vinci of death

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