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New Delhi [India], August 24 (ANI): <keyword id="17473" type="General" weightage="80" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword> and his Pushpa magic have once again become the talk of the town. On Thursday, the Malayalam star won the Best Actor award at the 69th <keyword id="21775" type="General" weightage="20" keywordseo="national-awards" source="Orion">National Awards</keyword> for his performance in 'Pushpa: The Rise'. 'Pushpa' was released in theatres in December 2021. The film not only showcased his exceptional performance but portrayed unmatched dialogue delivery, charismatic swag, and a captivating aura. The actor's steps from the movie's songs, namely Saami Saami, Srivalli, Oo Antava, became a huge sensation among the audience on a global scale. Allu Arjun is currently busy shooting for the second part, which will also star Rashmika Mandanna. More details regarding the sequel are awaited. <keyword id="6429912" type="General" weightage="50" keywordseo="national-film-awards" source="Orion">National Film Awards</keyword> ceremony is organized every year but was interrupted for 2 years due to the Covid-19 pandemic. The 68th National Film Awards took place last year and honoured the movies released in 2020. <keyword id="6354526" type="General" weightage="50" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> and <keyword id="210696" type="General" weightage="50" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> share Best Actor (Female) award The Best Actor award (Female) for the year is to be shared by Alia Bhatt and Kriti Sanon for their roles in 'Gangubai Kathiawadi' and 'Mimi'. 'Gangubai Kathiawadi' was released in theatres on February 25, 2022, while 'Mimi' hit the OTT platforms in July 2021. Helmed by Sanjay Leela Bhansali, 'Gangubai Kathiawadi' revolves around a maiden sold by a suitor into prostitution and how she becomes a prominent and celebrated figure in the underworld and Kamathipua red-light district. Alia's stellar performance in the film helped her bag the Best Actress Award at IIFA 2023 and Filmfare Awards 2023. Kriti was honoured with the Best Actress Award for her role in 'Mimi' at IIFA 2022. “Dreams do come true! All you need to do is keep working hard towards it and never lose faith! It has taken me 8yrs to get my first Best Actress award. But I’m so happy that I received my first for Mimi – a film I’ll treasure forever, a character that will always be special in my filmography! Thank you @iifa for this validation and for an amazing evening!! Will always be grateful to Dinoo @laxman, Utekar sir for making me your Mimi for life and the whole cast and crew of Mimi for making this journey so memorable!” Kriti wrote on social media after her IIFA win. 'Mimi' tells the story of a young woman named Mimi (Kriti) who agrees to become a surrogate mother for a foreign couple, hoping to use the money to fulfil her dream of becoming an actress. However, the biological parents back out when they learn that the child will be born with Down syndrome. Mimi then decides to raise the child on her own and faces several challenges and societal pressures as a single mother. Her journey as a mother and her struggle to provide for her child despite the odds is both heartwarming and inspiring. The update about Alia and Kriti sharing the Best Actor Award has left their fans extremely happy. (ANI)

National Film Awards: Allu Arjun named Best Actor; Alia Bhat, Kriti Sanon share top honours

A popular belief in India says that there are seven people around the world who look alike. Now, it’s not tough to spot them, especially celebrity lookalikes. Bollywood doppelgangers are ruling TikTok and other social media websites and there are versions of many current and past popular actors. Let’s take a look at some of the most popular <keyword id="2967097" type="PERSON" weightage="20" keywordseo="bollywood-lookalikes">Bollywood lookalikes</keyword> who also do a decent job of imitating their dialogues of dancing to popular tunes.

These Bollywood lookalikes are ruling TikTok

Get this, your chances of connecting to a malicious website when you search for ‘<keyword id="62210" type="PERSON" weightage="100" keywordseo="Sonakshi-Sinha">Sonakshi Sinha</keyword> + Torrent’ is 21%, which is one out of every five! 
 <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> is a passion for many in India and in today’s celebrity-obsessed culture, there is an increasing desire for real time information, which often results in consumers clicking on sites that will quickly provide you with news and gossip about your favorite stars. But most of you often do not consider the potential risks associated with this behavior, which allows cybercriminals to compromise your data when you visit unsafe sites. 
 While searching online for Sonakshi Sinha tops the list for maximum risk to your personal data there are many other celebrities quest for whose gossip can possibly land you in trouble. Here are the top Bollywood celebrities from <keyword id="28115" type="CITY" weightage="60" keywordseo="Intel">Intel</keyword> Security’s Most Sensational Celebrities 2016 study and the potential cyber threat connected to their searches. 
 
 
 
Intel has been doing the study for a decade globally and the India version too focuses on which of our popular pop culture celebrities are likely popular search subjects. 
 
You should know that there are risks for checking out news or gossip for your favorite stars on random websites and these searches are being used for unscrupulous benefits by cybercriminals and unsuspecting consumers risk losing out on personal and even confidential information through such searches. 
 
So next time around when you click on random websites that lures you with gossip about your favorite stars you should know that there is a cyber criminal lurking to misuse your personal data.

Intel Security Study: One out of five searches for Sonakshi Sinha will connect you to a cyber criminal

<ul><li><keyword id="386983" type="General" weightage="20" keywordseo="Luxury-homes" source="Orion">Luxury homes</keyword> that cost over ₹10 crore, clocked in sales to the tune of ₹11,400 crore in the first half of 2023. </li><li>The preference for 4,000-8,000 square feet homes tripled in the first half of 2023 as compared to 2018, says a report by Sotheby’s International Realty and CRE Matrix. </li><li>Real estate has made a meaningful comeback to UNHI portfolios, says Sotheby’s. </li></ul>What’s common between DMart promoter Radhakrisha Damani and Alia Bhat? Well, apart from being highly successful in their own spheres – business and show biz – they’ve also recently bought luxury homes in the Maximum City. While billionaire Damani spent a whopping ₹1,238 crore for a property at Oberoi Three Sixty West in Worli, Bhat splurged ₹37.8 crore for an address at Aerial View CHSL in Bandra West. Apart from these two, JP Taparia and family who own Famy Care Group, Dubai businessman Jay Mahtani and fashion designer Sandeep Khosla are a few of the big names that have snapped up luxury homes this year. What's more? This tribe, which spends mega bucks for large, spacious homes with spectacular views, is only growing, says a report by Sotheby’s International Realty and CRE Matrix. Luxury homes are defined as those that cost over ₹10 crore and the first half of 2023 has seen sales of a whopping ₹11,400 crore in this segment. “Mumbai had been witnessing around ₹5,300 crore of luxury sales every half year, since 2018. In H1 2023, this number more than doubled to ₹11,400 crore, surpassing even the annual sales of 2018 – 2020,” says Sotheby’s. Amit Goyal, MD India at Sotheby’s International Realty believes that this indicates that real estate has made a meaningful comeback to ultra high-networth individuals’ portfolios. “With wealth creation in India growing at a fast pace, and the country’s wealthiest city Mumbai set to enter the list of top 20 cities with the most number of millionaires by 2023, we believe there’s an inherent strength in Mumbai’s luxury housing market which should continue in the future,” said Goyal. Size does matter Sales of homes that cost around ₹10-20 crore made up for around 71% of sales in the luxury segment, but there has been good traction in homes that cost ₹40-70 crore too, as per the report. Nine homes that cost over ₹70 crore were sold in the first half of the year, while 10 such sold in all of 2022, the report says. In the world of luxe, the size of homes is also growing, as per the report. Most of the luxury homes sold were in the 1,000-2,000 square feet range while the preference for 4,000-8,000 square feet homes tripled in the first half of 2023 as compared to the same period in 2018. “The Richie Rich is now eyeing larger homes than ever before with a clear preference for ocean views, higher floors and amenities galore,” says Abhishek Kiran Gupta, co-founder &amp; CEO, CRE Matrix &amp; IndexTap.

Mumbai’s rich & famous are buying luxury homes for maximum money

<ul><li>This year, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, Ranbir Kapoor, Alia Bhat, <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>, Sudeep Kiccha and Mahesh Babu. </li><li>It is also making sure that it has content that people will connect with, for better engagements and <keyword id="1974006" type="PERSON" weightage="20" keywordseo="Consumer-experience">consumer experience</keyword>.</li><li><keyword id="6361106" type="PERSON" weightage="20" keywordseo="vikas-gupta">Vikas Gupta</keyword> - Head of Customer, Marketing and Digital Businesses at Flipkart tells us about the platform's marketing strategies during the TBBD sale to make sure all stakeholders are able to make the most out of the exercise.</li></ul>With the <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> just round the corner, ecommerce platforms have launched their festive sales. Owing to the fact that this year has been challenging, most platforms are going all out to woo consumers with different offers, discounts, coming up with high decibel campaigns, and making the overall experience more engaging and interactive. And there is reason for all the noise. A recent report by consultancy firm RedSeer suggested that there will be a huge jump in the number of online shoppers during the festive months. If RedSeer’s data is to be believed, it is expected that the number will jump to around 50 million from 28 million in 2019.It is also expected that sales from Bharat will drive the growth. Therefore, its not surprising that ecommerce platforms have a strong plan in place to make the most out of these few months. We recently caught up with Vikas Gupta - Head of Customer, Marketing and Digital Businesses at Flipkart to understand how the platform plans to woo consumers, given its competitors will also be going live with the sales. Making communication around TBBD relevant for the new world order The last few months have led to a huge shift in our country’s socio-economic situation. To get over the pandemic-induced environment, Flipkart says its been working relentlessly with its ecosystem partners to bring resilience back into the community and expects the upcoming festive season to accelerate growth across its business ecosystem. “We pride ourselves in being close to customers and intimately understanding their needs and expectations. The role of engagement and communication has never been more important, especially in today digital-first world. Our goal for this year’s TBBD is to instill a feeling of togetherness among our customers. With the central theme of celebrating TBBD as a cultural event, our campaign this year highlights the ways in which the annual occasion is celebrated by the entire country,” shares Gupta. This year, due to the pandemic, Flipkart’s marketing approach has hinged on rebuilding the confidence of customers, wishmasters, and sellers. “We have done that through transparent communication that let the authenticity of the brand and our deep care for customer needs and well-being shine through across all touch points. The strategy behind this year’s marketing efforts is to encourage participation from the customers and our media mix has been designed keeping in mind these crucial aspects,” he adds. The lockdown led to people spending more time indoors which also led to them spending more time on various social media platforms. “This gives us the opportunity to engage the audience meaningfully on a platform that they are seeking to spend time on, daily. In partnership with Facebook, we are not only engaging the metro audiences but are customising campaigns in vernacular languages to reach consumers in Tier II regions and beyond. All this is driven through very personalized communication at scale, which drives efficiency from an engagement perspective. For us, the role of marketing is to deepen our relationship with customers through hyper-personalized experience across various touch points in the customer journey. This is enabled through deep technology integrations and a bias towards innovation,” explains Gupta. Expectations from the festive season and TBBD this year A lot of hopes rest on this year’s festive season. While consumer sentiments have slowly been improving, there are many who are still cautious about spending a lot in the year. However, Gupta expects the festive season to be a good one this year. “We expect that the upcoming festive season will usher in economic revival. An increasing number of brands, customers and sellers are embracing e-commerce for new opportunities as well as <keyword id="2410018" type="PERSON" weightage="20" keywordseo="business-continuity">business continuity</keyword>. Our ecosystem collaborations and upcoming special festive launches will help various businesses make a strong comeback through e-commerce. Another important factor that we believe will add to the consumer excitement is <keyword id="3705309" type="PERSON" weightage="20" keywordseo="The-Big-Billion-Days">The Big Billion Days</keyword> Specials which was launched first in 2019 to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. This year, we have 100 Big Billion Days Specials brands with 200+ customised products, across categories such as fashion, electronics, mobile phones, large appliances, personal care, handicrafts, and others”, shares Gupta. Since the lockdown restrictions were lifted in June, Flipkart has also been working on expanding its offerings across categories to make sure its consumers are equipped with not just essentials but even the non-essentials. “Besides essentials, the demand during the past few months has been driven by the growing need of kitchen, home improvement, work-from-home requirements and health and safety equipment. Moreover, by swiftly modifying our approach in terms of scaling up the supply chain, taking precautionary measures to ensure safe delivery and providing various affordability constructs, we were able to meet our consumers’ evolving demands,” he shares. About whether consumers are ready to splurge this festive season, Gupta says, “The consumer sentiment towards festive is positive. This includes a good mix of all categories including mobiles, large appliances, fashion, furniture, home improvement products and you name it. And our teams have worked very closely with sellers and brand partners to bring the selection and offerings as per consumer demand. Industry reports suggest that this year as we kick off the festive season, 40-50 million new users will come onboard the ecommerce platform, and majority of these will be from emerging Tier III and IV towns. The constructs that Flipkart has worked on or we can say differentiates us have been built over years as we are totally committed to bring forward India-first innovations that keep these users in the centre stage.” So how is Flipkart working on ensuring they break the clutter during the sales days this year? “Over the years, TBBD has transformed from a calendar to a cultural event that is celebrated across the country. From forging strategic partnerships, to the externalisation of the Big Billion Days, to curating Big Billion Days Specials, enabling easy pre-ordering and convenient wishlisting - we are focusing on exciting and novel offerings in partnership with the best brands and sellers in the country,” he shares. Going all out with this year's TBBD campaign This year, Flipkart has collaborated with McCann and the campaigns would see numerous celebrities and influencers in a unique double role, sharing endearing human stories about TBBD. The aim was to make sure the audience was able to connect with these stories. This year’s campaign theme is designed to showcase how TBBD brings together families and friends and will feature Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan, Sudeep Kiccha and Mahesh Babu. The platform has also partnered with 20 influencers across categories including tech, fashion, beauty and entertainment as a part of its Big Billion Days Muqabala celebrations on both YouTube and its platform where they will be competing against each other to win exciting deals and offers. Speaking about what this year’s high-decibel campaign would entail, Gupta shares, “This year’s campaign comprises a series of TVCs showcasing India’s most-loved celebrities in unique ‘double avatars’. They are bringing to life engaging personas that the entire Indian audience can relate to, especially during a much-awaited shopping festival. The campaign leverages the underlying element of friendly competition and light-hearted rivalry between near and dear ones, to get the best deals and outdo one another,” he elaborates. Engaging with consumers through gamification Over the past few years, more and more platforms have been experimenting with gamification to ensure they build a deeper connect with an engaged audience while also adding a fun element to the entire experience. This year too, Flipkart has launched a gaming show, ‘BBD Muqabala’ which is hosted on the Being Indian channel on YouTube. The show has a two-pronged approach where selected influencers will be participating in a quiz to answer questions and earn interesting deals during The Big Billion Days. The same quiz show will also be available to our customers on the Flipkart app. By answering questions, consumers will be able to earn SuperCoin and use them to avail benefits on their purchases. Throwing light on some of its other plans for the year, Gupta says, “Flipkart Video and Games is going to be a part of the Big Billion Days experience in a bigger way this year, giving consumers access to enjoy video content and play new games with great rewards, while providing an elevated shopping experience. For the upcoming festive season, we have an array of interactive shows and games lined up. By participating in these on-app offerings, users stand a chance to win rewards that can be redeemed by shopping on the Flipkart app itself. This way, we are giving them the best of entertainment, rewards and shopping, all on a single app.” Besides gamification, Gupta shares that tech innovations has played is the backbone of the platform and it has worked hard to make sure that first-time users are at ease while shopping on Flipkart. “We launched two new technology features to handhold first-time users through the purchase journey – a search and voice assistant, and regional-language interfaces. These features were launched on the back of intensive research and data-driven insights on aspects such as e-literacy, consumer behaviour, and consumption patterns,” he adds. Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.

Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart

<ul><li>The celebrity duo <keyword id="3801109" type="PERSON" weightage="20" keywordseo="Virat-Kohli-and-Anushka-Sharma">Virat Kohli and Anushka Sharma</keyword> are India’s leading power couple </li><li>Ranbir-Alia are the most stylish couple in India </li><li>Deepika Padukone and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> are India's leading traditional couple </li></ul>The celebrity duo Virat Kohli and Anushka Sharma are India’s leading power couple, followed by Deepika Padukone and Ranveer Singh. The third leading power couple in India is <keyword id="5357" type="PERSON" weightage="20" keywordseo="Twinkle-Khanna">Twinkle Khanna</keyword> and <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>,<a href="https://www.business-standard.com/article/current-affairs/virat-kohli-anushkha-sharma-india-s-leading-power-couple-says-study-119110100022_1.html"> according to a study by Indian Institute of Human Brands</a> (IIHB). Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combine the best of both worlds---Bollywood and sports-- both of which Indians are obsessed with. Kohli is not just the captain of the Indian cricket team but also a youth icon while Sharma is an A-list actress. All the other couples in the list are both from the movie industry. One of their first ads together is Manyavaar-Mohey, a premium Indian clothing brand. Mumbai-based IIHB studied the popular power couples in India through a set of 24 brand attributes that includes how these couples perceive youth and what they represent to people. The other power couple studied by IIHM were Ranbir Kapoor and Alia Bhat, Abhishekh Bachchan and <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan and Saif Ali Khan and Kareena Kapoor Khan. Here are some of the other titles for Bollywood couples: The most stylish couple <div type="image" title="DE482B30-0CA1-446E-B17F-9794BE27406C" tempid="50174" msid="71847645" hostid="261"></div>

 Ranbir Kapoor and Alia Bhatt are the most stylish couple in India followed by Saif Ali Khan and Kareena Kapoor. Ranbir and Alia has just been roped in for an ad for Lays by Pepsi while Kapoor and Khan are yet to come together for a brand. The most traditional couple: <div type="image" title="80EFDDC8-90D4-422A-8DA6-31E29F751778" tempid="50180" msid="71847646" hostid="261"></div>

 Deepika Padukone and Ranveer Singh are India's leading traditional couple followed by Abhisekh Bachchan and Aishwarya Rai Bachchan. Abishek and Aishwarya had earlier come together for brands like Prestige but currently do not endorse a brand together. Deep-Veer together can be seen promoting Lloyd, an air conditioning brand The most distinctive couple: <div type="image" title="CF6EFDD4-135B-4FDB-9EF7-2DA4375D9274" msid="71847687" hostid="261"></div>

 Akshay and Twinkle Khanna are the most distinctive celebrity couple. While Akshay is a top grossing Bollywood actor, Twinkle too carved a niche for herself as a columnist and a writer who published two books. They both endorse Fortune Basmati Rice. The other celebrity couple who didn’t make it to the list was Gauri Khan and Shahrukh Khan. While Shah Rukh is the uncrowned king of Bollywood, Gauri too runs an interior design business. In fact it is her influence as a decorator that earned the couple an endorsement with premium furnishings brand --De D’cor. See Also: <div type="Article" hostid="261" msid="71818230" title="Five Netflix shows you shouldn’t watch while eating" mstype="2" mssubtype="0"></div>

Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

<ul><li><keyword id="6357886" type="COMPANY" weightage="20" keywordseo="phonepe">PhonePe</keyword> had launched an ad series during IPL featuring actors <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword> and <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>. The ads have been well-received.</li><li>We talk to Richa Sharma, Director - Brand Marketing at PhonePe about the thought behind the campaign and what is it that has helped the series stand out in the clutter. </li><li>The ads have been created by <keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword>.</li></ul>It's been a month since the launch of this year’s edition of <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) and it has been an immensely entertaining month. Despite a change in format, the IPL fervor has caught on. Over the past month, we have seen brands come up with interesting campaigns to make the most of this league that is watched by millions. Every year, we see an advertising blitzkrieg when brands try to think out-of-the-box to break the clutter. This year too, we have seen a few ads that have stood out. Online payment app PhonePe’s 5 ads campaign featuring actors Aamir Khan and Alia Bhatt have been well-received. The brand smartly created a series, which made people invested in the characters and curious about what was coming next. The aim of PhonePe was to take a pointed message to the audience, that the platform is an easy and safe gateway for making online payments. While the ads were simply trying to showcase the features of the app, which otherwise would not have made for interesting storytelling, the way the platform chose to take its message to its audience was interesting. Having Khan and Bhatt also helped add some charm to the campaign. Despite the campaign still running, the ads have had the desired effect. The brand is already witnessing a significant positive impact on brand recall and business metrics. We recently caught up with Richa Sharma, Director - Brand Marketing at PhonePe to understand how they pulled off the ad series and what is helping them stand out in the clutter. Excerpts: Q) PhonePe's series of ads featuring Aamir Khan and Alia Bhatt have been well received, both by consumers and people from the industry. What do you think is it about the storytelling that has helped it stand apart at a time when so many brands are coming up with ads? There are a few barriers/ reasons in consumers’ minds when it comes to digital payments that have held them back from trying it out. We wanted the campaign to address some of those questions people have in their minds in a very crisp yet engaging manner. The creative device of a police station set-up and episodic treatment make for entertaining content that lands the message of how simple, safe and quick it is to use PhonePe and the fact that it's already the trusted choice of crores of customers and merchants across India. Q) Who is the agency behind the ads? What is it you wanted to achieve with this ad series? We have partnered with Leo Burnett India for the campaigns. The objective was to introduce digital payments to a billion Indians, explain its benefits such as easy to use, safe and ubiquitous to users. The series of adverts explain the key takeaways through an engaging storytelling format that unfolds over six, 20 sec adverts. While each ad talks about a different reason to try PhonePe, yet the story picks up from where the previous ad ends. This episodic treatment was chosen to create engagement and to get customers excited and keep them guessing about the next one, while continually reinforcing the key message of using PhonePe for digital payments. Q) A lot of brands during IPL have made use of cricketers and you have stuck with Aamir and Alia. Do you think that helped you stand out? We believe that a great campaign comes down to the ability to tell a great story. The simplicity with which the key messages were communicated, the engaging storytelling format and the episodic treatment to get the customers engaged are the crucial ingredients in our successful campaign. In addition, the right ambassadors who resonate with our brand are key. Both Aamir Khan and Alia Bhat are perfect as the face of our brand as they are both a powerhouse of talent and appeal to Indians across the country. They are inspiring and bold and personify values of integrity and trust that strongly resonate with the PhonePe brand. Q) From an effectiveness standpoint, have you seen an uptick in the number of people coming onto your platform? Our objective behind running this campaign was to reach the massive audience that’s not yet gone digital for payments. The key focus is to remind the audience that PhonePe stands at the vanguard of safe, easy and instant digital payments and financial services for each and every Indian. The campaign has been well received by all consumer cohorts - current users, category non-users alike, with the adverts garnering over 425 million views on YouTube and Facebook. While the campaign is still ongoing, there has already been a significant positive impact on brand recall and business metrics along with positive engagement and organic love being shown by audiences on digital platforms. We have already surpassed the campaign targets that we were tracking and with cricket now kicking in full flow, it's only going to deliver bumper results in the coming month. We are extremely excited to be associated with India’s biggest sporting event. Our association in the past has proven to be fruitful, giving us a platform to create visibility and high brand recall for PhonePe. It has also helped us create and increase awareness around digital payments across different user segments in the country.

We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe

<ul><li>Whether it’s a seaside Mumbai apartment with or a quaint 30,000 square feet home perched under the Goan sun – it’s the little things that make a house stand out.</li><li>From quirks of the homeowner to their artistically curated collection of artefacts, an interior designer takes upon him/her the job to bring out the wishes and dreams of people.</li><li>If you too are building your dream house, here are little anecdotes from India’s most spectacular homes from <a href="http://www.houzz.in/">Houzz.in</a>.</li></ul>A home is an investment for life – not just because of the sky rocketing real estate prices in India, but also because it becomes the place where you stitch together memories forever. Whether it’s a seaside Mumbai apartment with or a quaint 30,000 square feet home perched under the Goan sun… it’s the little things, the details in decor that make a house stand out to its guests. From quirks of the homeowner to their artistically curated collection of artefacts, an interior designer takes upon him/her the job to bring out the wishes and dreams of people. And if you too are building your dream house, here are little anecdotes from home design and renovation professionals on Houzz, designers to India’s most popular homes from <a href="http://www.houzz.in">Houzz.in</a>, the leading platform for home renovation and design. These Indian homes are some of the most liked and most read home tours among the Houzz community in 2020. Alia Bhat’s home of wonder Actress Alia Bhatt’s home in Mumbai embodies all things the actress really is and not just her glamorous side. Quirky yet comfortable styles rule the aesthetics of her home that she shares with her sister Shaheen. With inspiration from the classic New York-style loft, the living room has hints of colour and cosiness. <div type="image" title="Alia bhatt home_Richa-bahl" msid="80597835" hostid="261" caption="&amp;lt;p&amp;gt;Design: Richa Bahl from Richa Bahl Design Studio&amp;lt;/p&amp;gt;"></div> Bhatt’s home doesn’t just have an opulent dining area but also a little nook beside it, with a divan – perfect to enjoy your evening cup of tea with a book. “Given that Alia travels a lot, hotels are a mainstay of her lifestyle. Thus, I envisaged a cosy home that would bring her back to her roots, yet be high on style and luxury. The house is designed for entertaining and spending time with family and friends,” says Richa Bahl, founder and chief interior designer of her eponymous design firm <a href="https://www.houzz.in/pro/richa/richa-bahl">Richa Bahl Design Studio</a> on Houzz. And what stands out in the star’s house is the quaint little tea bar, designed for Bhatt’s love for chai. Interior designer’s words of wisdom – “Good clients always enable good output … and there is always the possibility for sophisticated spontaneity and the elegance of the unexpected!” Minimal decor, maximum sustainability Sustainability is the new cool and this 5 bedroom, 5 bathroom home in Surat, Gujarat is the epitome of it. Driven by the love for wood, teak wood, granite, concrete and brass accents are seen throughout this home. <div type="image" title="T house studio_Kalpak shah" msid="80597868" hostid="261" caption="&amp;lt;p&amp;gt;Design: Kalpak Shah from Studio Course&amp;lt;/p&amp;gt;"></div> “We had to abide by the builder’s guideline of standardised facade planning and exterior treatment. Thus, the internal spaces became our canvas for design experimentation,” said Kalpak Shah, founder and principal architect of <a href="https://www.houzz.in/pro/studiocourse/studio-course">Studio Course</a> on Houzz. Made for a couple and their 10-year old daughter, the home is built with a mid-century modern aesthetic, one that withstands trends of all ages. From a basalt flagstone pathway to an Earth-inspired living room, the home also boasts of an open kitchen with wooden and copper hues and shuttered French windows which play with sunlight all day. Interior designer’s words of wisdom – “I believe to convey an expression, it's very important for the complete envelope to speak the same story.” This home is ‘Lit AF’ Bathed in natural light, this 5-bedroom, 5 bath home in Gujarat was tastefully designed to suit the family of six’s love for open spaces. Distinctive features in the house include a sky-lit courtyard in the centre which channels a Varanasi ghat vibe, a semi-open patio and an opulent exterior. <div type="image" title="Sun court house_Nikhil patel" msid="80597930" hostid="261" caption="&amp;lt;p&amp;gt;Design: Nikhil Patel from Ace Associates&amp;lt;/p&amp;gt;"></div> “As a multigenerational home to a family of six, our main challenge lay in coalescing the interests of the family into a singular design language. We tailored each room to echo the personalities of its occupants, while keeping the common areas true to the family’s collective ethos,” said architects Ashish Patel, Nikhil Patel and Nilesh Dalsania, and interior designer Vasudev Sheta, of <a href="https://www.houzz.in/pro/aceanand/ace-associates">Ace Associates</a> on Houzz. Interior designer’s words of wisdom – The biggest learning was to learn from history and make it relevant to the present time with a new vision of art and technology... That is what indian contemporary architecture will be about. Old but beautiful Nestled in Chennai, an 80-year old 2 bedroom home boasts of all things vintage. From red oxide floors, to vintage furniture furnished with traditional silk saris, and black and white family photographs that adorn the walls, the home brings out the perfect balance between the old and new. <div type="image" title="Ancestral Home_Sharanya" msid="80597948" hostid="261" caption="&amp;lt;p&amp;gt;Design: Sharanya Srinivasan from Studio Context Architects&amp;lt;/p&amp;gt;"></div> “We decided to retain most of the original elements while bringing out the honesty of the structure,” says Sharanya Srinivasan, co-founder and principal architect of <a href="https://www.houzz.in/pro/studiocontext/studio-context-architects">Studio Context Architects</a> on Houzz. Interior designer’s words of wisdom – “An old house is like an elderly person, and while some aspects might be in great health, other parts often have unexpected problems. It is important to understand the techniques and practices that went into the original construction. Sometimes, later renovations have layered other elements using later techniques on top of the original. We need to decide what to keep, what to upgrade and what to restore to its original state, such that it makes sense from a clinical perspective of setting the structure right, but also from the point of view of the emotion and values that the clients have acquired through decades of association. Educating ourselves and transmitting it to the labour force on these techniques, materials and values is essential to getting it right.” A compact apartment with showstopper elements All of just 1150 square feet, this Mumbai apartment has multiple elements that make it stand out in the crowd. From metallic accents in the living room to a 14-foot-long dinner table and a mint-toned terrazzo bar, this apartment is the best example of how interior elements are brought in to give a greater sense of space. <div type="image" title="A modern family_Nishita kamdar" msid="80597971" hostid="261" caption="&amp;lt;p&amp;gt;Design: Nishita Kamdar from Studio Nishita Kamdar&amp;lt;/p&amp;gt;"></div> “One of the biggest challenges of designing homes in Mumbai is the constraint one faces with the budget of the project. With the bulk of the budget reserved for the purchase of the property itself, homeowners are left with precious little for <keyword id="495275" type="ORGANIZATION" weightage="20" keywordseo="interior-design">interior design</keyword>. We are constantly trying to adapt to this challenge through impactful planning and spatial innovation,” said interior designer on Houzz, <a href="https://www.houzz.in/pro/studionk/studio-nishita-kamdar">Nishita Kamdar</a>. The space is further utilized by metal and fluted glass sliding doors that connect the dining room to the kitchen. Interior Designer’s words of wisdom: “Spaces should not just look good but also feel good and this home is a perfect example of how smart design decisions can completely change the way you perceive the space without having to splurge on the interiors to superficially “decorate “ the space.” Mediterranean hues This three bedroom in Bengaluru designed by Vinithra Amarnathan of <a href="https://www.houzz.in/pro/weespaces/weespaces">Weespaces</a> brings out the young owner couple’s nostalgic memories of the Western Ghats where they grew up and also their love for travel, especially Greece. <div type="image" title="The modern mediterranean_Vinithra" msid="80597984" hostid="261" caption="&amp;lt;p&amp;gt;Design: Vinithra Amarnathan from Weespaces&amp;lt;/p&amp;gt;"></div> “Their shared love of Greece is what ultimately harmonised our brief and helped meld their styles into a richly layered look,” says Amarnathan, interior designer on Houzz. The home has Mediterranean hues strewn around the house with white and blue hints, along with abstract artworks. Interior Designer’s words of wisdom: My biggest learning was to look at every obvious problem as an opportunity! An opportunity to think differently and reimagine a problematic situation as the center point of our design for the home! The column in the center of this home went from eyesore to feature! Something that defines the character of the home and makes for a welcoming feature! A luxurious Goan home Located in Kolva, Goa is the sprawling white bungalow which boasts of two terraces with views to die for. “We were tasked with creating a simple, elegant aesthetic with a homely vibe. Functionality and maintenance-free design were the primary requisites,” says Prashant, founder and principal architect of <a href="https://www.houzz.in/pro/zero9/zero9">ZERO9</a> on Houzz. <div type="image" title="Osia villa_prashant chauhan" msid="80597998" hostid="261" caption="&amp;lt;p&amp;gt;Design: Prashant Chauhan from Zero9&amp;lt;/p&amp;gt;"></div> From double wooden doors at the entrance to Italian marble flooring, a double height living room with muted furniture with mint highlights and artworks, the home also has indoor plants aplenty along with a pocket garden. Interior designer’s words of wisdom: “The biggest learning we had in this project was that it is as important to feel the site and have a dialogue with it to explore the most of its location, feel and vibe as much as listening to the clients requirements.” In Delhi, a massive home with private suites for all members Situated in Delhi, this home has 9 bedrooms and 9 bathrooms, with each family member getting their own private suite replete with kitchen and bath. The house has two master suites (one for the couple and one for the parents), the inner courtyard, the main kitchen, the family lounge, and the two sons’ living suites. <div type="image" title="Plaza Farmhouse_Ekta Khanna" msid="80598008" hostid="261" caption="&amp;lt;p&amp;gt;Design: Ekta from Ekta Khanna Design Studio&amp;lt;/p&amp;gt;"></div> “The owners wanted the home designed in a way such that each member would have their own private quarters. The bungalow was, thus, constructed like a C, and divided into suites, connected via a common corridor. A large landscaped lawn occupies the central cavity,” says Ekta Khanna, founder and chief interior designer of <a href="https://www.houzz.in/pro/ekhanna/ekta-khanna-design-studio">Ekta Khanna Design Studio</a> on Houzz. This Delhi home is all things luxury with solid wood double doors, black diamond shaped tiled flooring at the entrance and black Marquino and Swiss white marble at larger junctions, muted furniture and a corridor which boasts of the family’s personal collection of Pichvai paintings. Interior designer’s words of wisdom: “My biggest learning from this house is that despite using several modern elements, forms and finishes in the house, it still comes across as inertly Indian. This is due to the careful integration of traditional art forms and earthy tones in its several layers.” <a href="https://www.houzz.in/magazine/india-s-most-popular-homes-stsetivw-vs~145003274">India’s best homes of 2020 was a list curated by Houzz India</a> and has been rewritten for businessinsider audiences. Disclaimer: Business Insider is a part of TimesBridge, which also counts <keyword id="5888678" type="UNKNOWN" weightage="20" keywordseo="Houzz-India">Houzz India</keyword> in its portfolio.

From Alia Bhatt’s Mumbai apartment to an 80-year old renovated house in Chennai – Here are Houzz India’s most popular homes of 2020

When was the last thing you heard about Snapchat being the coolest thing to do? Seriously, you couldn’t have been more wrong about this! That either means you don’t know about <keyword id="6370373" type="UNKNOWN" weightage="20" keywordseo="dubsmash">dubsmash</keyword>, or you have stopped watching the new apps that are setting the smartphones on complete laughter mode. After all, dubsmash has gone viral in the recent times, and the videos generated using this app are super hilarious!dubsmash? Any average person with some penchant for <keyword id="52355" type="UNKNOWN" weightage="20" keywordseo="humour">humour</keyword> will dig dubsmash. That means, almost every smartphone user who has access to apps can use this. 
 
The universality of dubsmash has not only given vent to scores of talents, famous or not-so-famous, giving them a window to showcase their own talent to themselves, and also to the world. Now, wouldn’t this world be a better place if we stop taking ourselves so seriously, and stop for a moment to share laughter and fun times with friends, even at our own expense?Dubsmash is all about searching for your favourite line from a wide range of films, Hindi or Hollywood or even music videos and lip syncing to create a hilarious effect. Founded by German developers Jonas Druppel and Roland Grenke and Daniel Taschik, dubsmash has been so far downloaded by more than 10 million users worldwide!dubsmash believes in ‘good things come in small packages!’ 
 
AIB that took the entire film fraternity come together to laugh and let laugh, dubsmash is about laughing—at self and others too!dubsmash big time. And the result of this newfound love is simply enjoyable to say the least. If you have not watched Priyanka Chopra – Ranveer duo, Sonakshi and Salman’s show, and Alia Bhat shrieking like a child while the beautiful Shruti Hassan impersonate Gabbar Singh with quirky expressions, you are truly missing some genuine fun in life. 
 
Chulbul Pandey, this is your chance to do it. And if you do it extremely well, the world may even get to watch it when you upload it to the net!favourite dialogue like ‘hum to madira nahi peete hai ji…’ of Sridevi from Chaalbaaz, and lip sync it to your heart’s content while recording your expression simultaneously. Once the 10-12 sec video is done, just share this pure joy with anyone you like!dubsmash fever which has been more than addictive. This is somewhat narcissistic too, in keeping with the actors’ professions! 
 
dubsmash is pretty hard to analyze right now. Today, it is just feeding a fever that was more like the ice bucket challenge or the blue and black or gold and white dress challenge that even got the celebrities involved and broke the Internet while the challenge lasted. 
Dubsmash has been around since the last couple of months and those videos are nothing else but pure joy. 
 
Kollywood and Tollywood (Tamil and Telugu) have also given into the new-found addiction. dubsmash has recently found way into Prime Minister Narendra Modi’s den too! A youth successfully dubsmashed a bit of Modi’s style of statements on ‘desh’. 
 
dubsmash exists for the next 100 years. But for a country that is plagued with more problems than solutions, dubsmash is easily one of the most entertaining ways of keeping oneself amused. And film actors or politicians are not an exception to this. Who knows, in the coming days, you may even hear someone dubsmashing minister Smriti Irani or Congress leader Rahul Gandhi for a comic relief! 
 
The only hope towards sanity is humour, and none other than Bollywood knows it well. Hope the rest of India also takes a break and has a hearty laughter. 
 
(Image credits: economictimes.com)

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