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India, the home of innovative minds, is now bringing <keyword id="1021589" type="UNKNOWN" weightage="20" keywordseo="IIT-graduates">IIT graduates</keyword> under one umbrella where they’ll educate needy students, those who want to study in top educational institutes. This is an initiative by <keyword id="39440" type="PERSON" weightage="20" keywordseo="avanti">Avanti</keyword>, a for-profit venture backed by the Michael &amp; <keyword id="867407" type="ORGANIZATION" weightage="20" keywordseo="Susan-Dell-Foundation">Susan Dell Foundation</keyword> and the Pearson Affordable Learning Fund. The award-winning social enterprise was established by IIT alumnus in 2010 and is currently having eighty full time teachers with around 300 volunteers and support of over 1,200 high-school students across the country. 
 
Most of the people working at Avanti are IIT graduates and are earning about one-fourth of what they would have got in any multi-national. But, the job satisfaction is more than enough to make-up for that. 
 Avanti president and co-founder, <keyword id="258061" type="PERSON" weightage="20" keywordseo="Akshay-Saxena">Akshay Saxena</keyword>, an IIT Bombay alumnus feels that the best part is that they are attracting the India’s best undergraduates for the cause. Saxena said, "All of our recruits have a passion for teaching but what's most exciting for our team is that we're working towards re-imagining education and creating an alternate model that uses technology to deliver quality through process." 
 
A report published in Economic Times says that after turning up into a for-profit organization in 2012, it opened centers in Mumbai, Delhi, Kanpur, Chennai and is still expanding. Besides the IITs, it has also hired graduates from the National Institutes of Technology and St Stephen's in Delhi. 
 
Prachi Windlass, director of education, India, Michael &amp; Susan Dell Foundation says that the biggest attraction, she believes is the draw for high-quality talent; for example IIT alumnus sense Avanti’s social mission, and a performance-based culture for achieving that mission. 
 
Admission into a top engineering college is a life-transforming experience, and who understands that better than young graduates." 
 
What makes Avanti different from other platforms is its coaching model that helped 18 students from Hindi-speaking, low-income backgrounds get into top engineering colleges this year. The two-year program costs these candidates a total of Rs25,000-35,000 for one whole year, one-third of what other coaching institutes charge. Of the 102 Avanti students who wrote the IIT Joint Entrance Examination (JEE) this year, 57 went through to the next stage with 18 clearing JEE Advanced. 
 
Image source: avanti official website

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Education start-ups in India seem to be the hottest targets right now, going by the kind of <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> they are attracting from local and global investors. A couple of days ago, Delhi-based start-up <keyword id="1974964" type="UNKNOWN" weightage="100" keywordseo="Avanti-Learning-Centres">Avanti Learning Centres</keyword> raised an undisclosed amount in <keyword id="948731" type="UNKNOWN" weightage="100" keywordseo="seed-funding">seed funding</keyword> from <keyword id="1894311" type="UNKNOWN" weightage="100" keywordseo="Pearson-Affordable-Learning-Fund">Pearson Affordable Learning Fund</keyword> (<keyword id="1954796" type="UNKNOWN" weightage="100" keywordseo="PALF">PALF</keyword>). Two more <keyword id="6365770" type="UNKNOWN" weightage="100" keywordseo="angel-investors">angel investors</keyword> also took part in the round. Avanti will use the <keyword id="1974977" type="UNKNOWN" weightage="100" keywordseo="Seed-round">seed round</keyword> to develop an <keyword id="1974975" type="UNKNOWN" weightage="100" keywordseo="Online-offline-learning">online-offline learning</keyword> &amp; monitoring system, create more <keyword id="755302" type="UNKNOWN" weightage="100" keywordseo="educational-content">educational content</keyword> and build new <keyword id="68244" type="UNKNOWN" weightage="100" keywordseo="Learning-centres">learning centres</keyword>. Currently, the <keyword id="1044076" type="UNKNOWN" weightage="100" keywordseo="education-start-up">education start-up</keyword> operates stand-alone and in-school centres in Delhi, Mumbai, Chennai, Kanpur, Roorkee and Puducherry, besides helping the <keyword id="3216" type="ORGANIZATION" weightage="100" keywordseo="students">students</keyword> in three Tibetan schools in Uttarakhand and Karnataka. 
 
This is the second investment in India that Pearson has made through PALF, and the third overall since the fund was launched in July 2012. 
 In November this year, <keyword id="1954793" type="POSITION" weightage="100" keywordseo="Global-education-leader">Global education leader</keyword> Pearson’s inaugural <a href="http://www.businessinsider.in/These-2-Peer-selected-Start-upsShared-150K-Investment-To-Boost-Low-cost-Education/articleshow/26512179.cms">edupreneur programme</a>, jointly launched by PALF and US-based investor Village Capital, came to a close with <keyword id="1954794" type="UNKNOWN" weightage="80" keywordseo="Experifun">Experifun</keyword> and <keyword id="1467859" type="COMPANY" weightage="80" keywordseo="Sudiksha-Knowledge-Solutions">Sudiksha Knowledge Solutions</keyword> walking off with a seed funding of $75,000 each. The <keyword id="6362476" type="ORGANIZATION" weightage="100" keywordseo="investments">investments</keyword> will enable the start-ups to further develop their low-cost education ventures and assist underprivileged school children. 
 Pearson launched PALF in July 2012 with a capital of $15 million. Investments are made into private companies that offer <keyword id="1974987" type="UNKNOWN" weightage="100" keywordseo="Affordable-educational-services">affordable educational services</keyword> and schooling in Asia, <keyword id="12925" type="ENTERTAINMENT" weightage="80" keywordseo="Africa">Africa</keyword> and Latin America. 
 Set up as a <keyword id="456748" type="UNKNOWN" weightage="100" keywordseo="non-profit">non-profit</keyword> in March 2010 by <keyword id="258061" type="PERSON" weightage="100" keywordseo="Akshay-Saxena">Akshay Saxena</keyword> and <keyword id="1974967" type="UNKNOWN" weightage="100" keywordseo="Krishna-Ramkumar">Krishna Ramkumar</keyword>, Avanti Learning Centres supports students from low-income families (those with a family income of $5,000 per annum or below) and prepares them for <keyword id="1974989" type="UNKNOWN" weightage="100" keywordseo="College-entrance-exams">college entrance exams</keyword>, especially the highly competitive engineering and medical entrance tests. Students can study up to 18 hours a week at a centre and need to pay only $20 per month. Costs are kept low as a large network of volunteers and partners, including universities, public schools, policy makers and private sector businesses, help with teaching and administration. 
 Instead of traditional lectures, Avanti follows a comprehensive programme including <keyword id="1951606" type="UNKNOWN" weightage="100" keywordseo="book-learning">book learning</keyword>, <keyword id="144248" type="ENTERTAINMENT" weightage="100" keywordseo="Videos">videos</keyword>, <keyword id="1974990" type="UNKNOWN" weightage="100" keywordseo="Peer-learning">peer learning</keyword> (developed by Dr <keyword id="1974994" type="UNKNOWN" weightage="100" keywordseo="Eric-Mazur">Eric Mazur</keyword>, the company’s chief academic advisor and a physics professor at <keyword id="53675" type="ORGANIZATION" weightage="80" keywordseo="harvard">Harvard</keyword>), <keyword id="956032" type="PERSON" weightage="100" keywordseo="Self-study">self study</keyword> &amp; <keyword id="969316" type="UNKNOWN" weightage="100" keywordseo="group-work">group work</keyword>, <keyword id="1974991" type="UNKNOWN" weightage="100" keywordseo="Recorded-lectures">recorded lectures</keyword>, <keyword id="140811" type="UNKNOWN" weightage="100" keywordseo="mentoring">mentoring</keyword> and doubt-solving. Students are enrolled after a highly selective two-stage process. 
 “It was the commitment from Akshay and Krishna to focus on improving the <keyword id="1974995" type="UNKNOWN" weightage="100" keywordseo="Education-of-low-income-communities">education of low-income communities</keyword>, combined with an <keyword id="1974993" type="UNKNOWN" weightage="100" keywordseo="Innovative-learning-model">innovative learning model</keyword>, which was the most attractive aspect of the <keyword id="718769" type="ORGANIZATION" weightage="100" keywordseo="investment-opportunity">investment opportunity</keyword>,” said PALF executive director, <keyword id="1974962" type="UNKNOWN" weightage="100" keywordseo="Katelyn-Donnelly">Katelyn Donnelly</keyword>. 
 “Avanti is particularly exciting because it is a non-traditional pedagogy with very strong initial results. Our investment allows us to partner with a mission-led company to bridge a crucial gap between secondary and <keyword id="6375224" type="ORGANIZATION" weightage="100" keywordseo="higher-education">higher education</keyword> for low-income learners. PALF is enthused to support the Avanti team to successfully grow across India, and we look forward to working with them to deliver on their long-term vision,” she added. 
 Commenting on the funding, Saxena said, “Once we decided that a <keyword id="1975001" type="UNKNOWN" weightage="100" keywordseo="For-profit">for-profit</keyword> model was the best way to reach scale, we knew we would need expert strategic insight and advice. We are incredibly excited to be working with the Pearson Affordable Learning Fund as they bring unrivalled education expertise to the table that can help us achieve our long-term objectives. We look forward to building upon the relationship with Pearson as we improve outcomes for low-income learners in the years to come.” 
 
Recent fundraising by education start-ups 
uFaber: Mumbai-based <keyword id="1975002" type="UNKNOWN" weightage="100" keywordseo="uFaber-Edutech">uFaber Edutech</keyword> (http://www.ufaber.com/), which runs an <keyword id="1975003" type="UNKNOWN" weightage="100" keywordseo="Online-education-marketplace">online education marketplace</keyword> for <keyword id="1975006" type="UNKNOWN" weightage="100" keywordseo="Professional-skill-development">professional skill development</keyword>, hobbies, crafts, academics and vocational training, got Rs 37 lakh from <keyword id="1975007" type="UNKNOWN" weightage="100" keywordseo="Ah-Seeders">Ah! Seeders</keyword>, the seed funding network of <keyword id="1975008" type="UNKNOWN" weightage="100" keywordseo="Club-Ah">Club Ah!</keyword> It is the network’s maiden investment in India after its launch in the country. Ah! Seeders puts its money into very early stage companies and typically invests in the range of Rs 25-50 lakh. 
 
<keyword id="1573710" type="COMPANY" weightage="100" keywordseo="Meritnation">Meritnation</keyword>: Delhi-based <keyword id="1962741" type="COMPANY" weightage="100" keywordseo="Applect-Learning-Systems">Applect Learning Systems</keyword>, which runs the online education and assessment site Meritnation.com (http://www.meritnation.com/), secured Rs 10 crore from <keyword id="80004" type="COMPANY" weightage="100" keywordseo="Info-Edge">Info Edge</keyword> (India) Ltd, the biggest consumer Internet company in India by market value. With this fresh round, Info Edge has put in a total of Rs 71.5 crore and holds around 55.81% stake in Applect (on a fully diluted and converted basis). 
 
<keyword id="900714" type="COMPANY" weightage="100" keywordseo="InOpen-Technologies">InOpen Technologies</keyword>: Mumbai-based InOpen Technologies (http://inopen.in/), a start-up developing educational content and <keyword id="1975016" type="UNKNOWN" weightage="100" keywordseo="Teachers-training-solutions">teacher’s training solutions</keyword>, received an undisclosed sum in Series A from <keyword id="1975017" type="UNKNOWN" weightage="100" keywordseo="Japanese-education-firm">Japanese education firm</keyword> Benesse Holdings, Inc. In August 2011, the company raised $500,000 in seed funding from <keyword id="1975018" type="UNKNOWN" weightage="100" keywordseo="Ventureast-Tenet-Fund-II">Ventureast Tenet Fund II</keyword>. 
 
MangoSense: The Pune-based edutainment start-up (http://mangosense.com/) got an undisclosed amount from <keyword id="164924" type="ORGANIZATION" weightage="100" keywordseo="Mumbai-Angels">Mumbai Angels</keyword>. Its products include <keyword id="1975022" type="UNKNOWN" weightage="100" keywordseo="MangoReader">MangoReader</keyword>, <keyword id="1975023" type="UNKNOWN" weightage="100" keywordseo="MangoReach">MangoReach</keyword> and <keyword id="1975025" type="UNKNOWN" weightage="100" keywordseo="MangoSocial">MangoSocial</keyword>, through which users can create a fun and social environment for reading books and sharing them with friends. 
 
<keyword id="1975033" type="UNKNOWN" weightage="100" keywordseo="K2-Learning">K2 Learning</keyword>: Bangalore-based hybrid (online-offline) start-up K2 (http://k2learning.in/) secured Rs 8 crore in angel funding from <keyword id="244269" type="PERSON" weightage="100" keywordseo="Radheshyam-Agarwal">Radheshyam Agarwal</keyword>, founder and director of <keyword id="1975034" type="UNKNOWN" weightage="100" keywordseo="Calcutta-Tube-India">Calcutta Tube India</keyword>. The start-up specialises in <keyword id="1975035" type="UNKNOWN" weightage="100" keywordseo="Commerce-content">commerce content</keyword> and plans to set up <keyword id="1974968" type="UNKNOWN" weightage="80" keywordseo="Tab-Labs">Tab Labs</keyword> in more than 100 <keyword id="37181" type="ORGANIZATION" weightage="100" keywordseo="colleges">colleges</keyword> that will get special tablets with <keyword id="1975036" type="UNKNOWN" weightage="100" keywordseo="Pre-loaded-commerce-data">pre-loaded commerce data</keyword>. 
 
<keyword id="1309724" type="UNKNOWN" weightage="100" keywordseo="Simplilearn">Simplilearn</keyword>: Bangalore-based <keyword id="1974963" type="UNKNOWN" weightage="100" keywordseo="Simplilearn-Solutions">Simplilearn Solutions</keyword> (www.Simplilearn.com), a company offering <keyword id="1309739" type="UNKNOWN" weightage="100" keywordseo="professional-certification-courses">professional certification courses</keyword> online, secured $10 million in <keyword id="1095983" type="UNKNOWN" weightage="100" keywordseo="Series-B-funding">Series B funding</keyword> from <keyword id="309606" type="ORGANIZATION" weightage="80" keywordseo="Helion-Venture-Partners">Helion Venture Partners</keyword> and existing investor <keyword id="1397792" type="UNKNOWN" weightage="80" keywordseo="Kalaari-Capital">Kalaari Capital</keyword>.

Another Education Start-up From India Gets Seed
Round From Pearson Affordable Learning Fund

<ul><li>Amazon has partnered with GMR to expand its Hyderabad <keyword id="2023143" type="PERSON" weightage="20" keywordseo="Fulfillment-centre">fulfillment centre</keyword>. </li><li>The company will be expanding its 400,000 square feet space by 180,000 sq ft. </li><li>The expansion will help the e-commerce giant fasten its speed of delivery.</li></ul>E-commerce giant Amazon partnered with GMR Hyderabad Airport City for its largest ever fulfillment centre in India. The company will be expanding its 400,000 square feet space by another 180,000 sft. “In line with our vision to transform the way India buys and sells, we have been consistently investing in our infrastructure and delivery network, so we can increase our speed of delivery and provide a superior experience to both – customers and sellers,” said Akhil Saxena, Vice President, Customer Fulfilment - Asia, Amazon. Amazon holds 30% of the market share in Indian e-commerce industry. It has been ramping up its operations to grow its market further. In Telangana alone, Amazon has three fulfillment centres. In June it had also launched its largest delivery station in the state, spreading over 20,000 square feet. Across the country, Amazon now has more than 60 FCs with over 20 million cubic storage space. The expansion of FCs in India seems to be aligned with Amazon’s plan to have faster deliveries. In an earlier conversation with Business Insider, Akshay Sahi, Director &amp; Head of Prime, <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>, said that they are looking to expand their options for same day deliveries, to more cities. Under the partnership, Amazon is working with <keyword id="1471567" type="PERSON" weightage="20" keywordseo="GMR-airport">GMR Airport</keyword> Land Development, a subsidiary of the GMR Group, which is leading the development of the airport city in Hyderabad.

Amazon's Hyderabad warehouse will get much bigger as it partners with GMR airport

<ul><li>Superstar <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>'s much-awaited cop drama "<keyword id="7188379" type="UNKNOWN" weightage="20" keywordseo="Sooryavanshi">Sooryavanshi</keyword>" will hit the theatres on Diwali, while Ranveer Singh-starrer " 83" will release on Christmas this year, <keyword id="96306" type="CITY" weightage="20" keywordseo="Reliance-Entertainment">Reliance Entertainment</keyword> has announced. </li><li>"Sooryavanshi", directed by Rohit Shetty, was originally scheduled to release on March 24 and Kabir Khan-helmed "'83" was set to hit the cinema houses on April 10. </li><li>Both the movies were indefinitely postponed due to the coronavirus pandemic, which led to theatres shutdown across the country and in other parts of the world.</li></ul>Superstar Akshay Kumar's much-awaited cop drama "Sooryavanshi" will hit the theatres on Diwali, while Ranveer Singh-starrer " 83" will release on Christmas this year, Reliance Entertainment has announced. "Sooryavanshi", directed by Rohit Shetty, was originally scheduled to release on March 24 and Kabir Khan-helmed "'83" was set to hit the cinema houses on April 10. But both the movies were indefinitely postponed due to the coronavirus pandemic, which led to theatres shutdown across the country and in other parts of the world. "We have decided to release 'Sooryavanshi' during Diwali and '83' will come out during Christmas this year. We are committed to release these two films in theatres first. As and when the government and exhibitors open cinema halls and the environment is safe and secure for audience to come, these things will have to happen," Shibasish Sarkar, Group CEO Reliance Entertainment, told PTI. "We are optimistic people and we have another five to six months to go from now and hopefully situation will be normal (by then). That's the expectation. Usually, these films are slated for a date when festival is around and we thought it will be prudent to work towards that date," he added. "Sooryavanshi" is the third film in Shetty's cop universe after Ajay Devgn's "Singham" and Ranveer-starrer "Simmba". The film is presented by Reliance Entertainment and produced by Rohit Shetty Picturez in association with Dharma Productions and Cape of Good Films. "'83", which chronicles India's first World Cup win under the captaincy of Kapil Dev in 1983, also stars Hardy Sandhu, Tahir Raj Bhasin, Jiva, Saqib Saleem, Pankaj Tripathi and Deepika Padukone. The film is produced by Khan, Madhu Mantena, Vishnu Induri and presented by Reliance Entertainment. "Sooryavanshi" and ''83" are the first two big films two have officially announce the theatrical release date as the country recovers from the pandemic, which has led to many star-studded projects opting for a direct-to-digital release. Shoojit Sircar's "Gulabo Sitabo", featuring megastar Amitabh Bachchan and Ayushmann Khurrana, was the first big Hindi movie to release on a streaming platform. Vidya Balan-led "Shakuntala Devi", Janhvi Kapoor's "Gunjan Saxena - The Kargil Girl", and actor Sushant Singh Rajput's last film "Dil Bechara" are all headed for direct-to-digital release. On Monday it was announced that Akshay's "Laxmmi Bomb", "Sadak 2", featuring Alia Bhatt, Devgn and Sanjay Dutt-starrer "Bhuj: The Pride of India", Abhishek Bachchan's "The Big Bull", Vidyut Jammwal's "Khuda Haafiz" and "Lootcase", featuring Kunal Kemmu and Rasika Dugal, are all set to premiere on streaming platform Disney+ Hotstar. During a virtual press conference, Akshay had said though he is "excited" about releasing "Laxmmi Bomb" on the OTT platform, he feels "sad" that people won't be able to watch the movie in theatres. "To be honest, today I am excited for this platform. But yes, I'll say that I am also sad for theatres. After all, movies are theatres first birth right. But in the current situation, everyone's safety is of utmost priority. "Today with theatres being shut and people watching movies on OTT platforms, if I can make my fans happy by releasing film on Disney+ Hotstar, which is a big platform with a massive reach, then I am glad," Akshay told reporters. The decision to put out the films on streaming services was not welcomed by many cinema chain owners, but the announcement of theatrical release of "Sooryavanshi" and "'83" has come as a relief. "Exciting times ahead... Gearing up to release Rohit Shetty's 'Sooryavanshi' on Diwali and Kabir Khan's ''83' on Christmas this 2020," PVR Cinemas, the largest theatre chain in the country, posted on its Twitter page. SEE ALSO: <a href="https://www.businessinsider.in/" data-type="tilCustomLink">Check latest news on Business Insider India</a>

Akshay Kumar's Sooryavanshi and Ranveer Singh's 83 won't go for digital release, will head for theatres end of the year

By Justin Rao and Komal Panchamatia Mumbai, May 12 () Big ticket releases such as Amitabh Bachchan's "Gulabo Sitabo" may bypass theatres and premiere directly on digital platforms, being seen as a potential saviour for the film industry in a year marred by the COVID-19 pandemic and uncertainty over when cinemas will open.Faced with the question of going "direct to digital" or waiting for theatres to open after the situation improves, many filmmakers and production houses are exploring the option of heading to streaming platforms, industry insiders said.Shoojit Sircar's Amitabh-Ayushman Khurrana starrer "Gulabo Sitabo", Anu Menon's eponymous biopic on math genius Shakuntala Devi, with Vidya Balan in the title role, as well as "Chehre", another Amitabh film, are among the films likely to be released soon on a streaming platform."The deal of releasing 'Gulabo Sitabo', a quirky comedy set in Lucknow, and 'Shakuntala Devi' on Amazon Prime Video has been locked. The official announcement for both the films is most likely to be made this week," a source close to the streamer told .Ronnie Lahiri, producer on "Gulabo Sitabo", neither confirmed nor denied reports when reached out to him but asked journalists to wait for an official statement.An insider on the team of "Shakuntala Devi" also did not comment about the film's digital release."Chehre" producer Anand Pandit said a digital release was under consideration."Given how the lockdown is panning out, a digital release for 'Chehre' is being mulled," Pandit said, adding they would wait till the first week of June to take a final call.India has been under lockdown since March 25 to curb the spread of the novel coronavirus.The one official announcement was the release of Nawazuddin Siddiqui's film "Ghoomketu", which streamed on ZEE5 last week. Most other plans are shrouded in secrecy with officials reluctant to come on record. But the list of 2020 films which will be released on streaming platforms is long, said insiders. Top on the list is "Laxmmi Bomb", featuring Akshay Kumar and backed by Fox Star Studios, which has reportedly been picked up by the recently launched service Disney+Hotstar. However, Hotstar representatives maintained a "no comment" stance as did producer Tusshar Kapoor.The movie, directed by Raghava Lawrence, was scheduled to be released on May 22 in theatres. That is unlikely to happen with no signs of cinema theatres opening even if the lockdown ends.The other 2020 releases -- Varun Dhawan-starrer "Coolie No 1", "Jhund" with Bachchan and Jahnvi Kapoor's "Gunjan Saxena" -- are also likely to head to different OTT platforms.Kiara Advani-starrer "Indoo Ki Jawani", co-produced by Nikkhil Advani and Bhushan Kumar, is also reportedly looking for a digital release.However, Advani said the film is currently being edited "despite physical constraints" and the team is optimistic it will be ready "very soon"."We are exploring all possible avenues. Nothing stands confirmed or committed. As soon as we are clear about the way ahead, we will make a statement," he said.Bhushan's T-Series' has two other films, "Ludo" and "Jhund".While questions sent to Bhushan on the slate of his films were left unanswered, a source from the production house confirmed that T-Series is planning to release its films digitally and talks are currently on.There are also some producers who want to wait it out.Producer Jackky Bhagnani, who was looking forward to the theatrical release of "Coolie No 1" on May 1, said he is not thinking about films right now. "Let us overcome this crisis and we will announce in happier times," Bhagnani said when asked about whether he was looking at releasing the film digitally.Reliance Entertainment said it will wait to release two of this year's most awaited films – Akshay starrer "Sooryavanshi" with "83", fronted by Ranveer Singh. The team will wait for the lockdown to be lifted and release these movies in theatres."We will first complete the film then we will wait. If six or nine months down the line the situation becomes much worse we will take a call at that time. There is no hurry. Same is the case with 'Sooryavanshi' and our other films," Reliance Entertainment Group CEO Shibashish Sarkar told last month.Irrfan Khan's last film "Angrezi Medium" headed to OTT platforms soon after its theatrical release as the lockdown led to cinema halls being closed. "There is a lot of big money involved. Also, if you release on OTT you cannot release it in theatres… If you release a film in theatre it will come on satellite as well as digital later," said trade analyst Taran Adarsh.Last week, the Multiplex Association of India (MAI) appealed to studio partners, producers, artistes and content creators to support the cinema exhibition sector by holding their films and releasing them in theatres once they reopen.The statement followed reports that several films were looking at a direct to digital release amid the lockdown.The combination of "pent-up demand" and the promise of new movies would boost film business and contribute massively in reviving the industry, the association said."The collective, social experience of watching films on the big screen needs to be preserved and it can be done so only with the collective support of all stakeholders," the statement from the body read."One can't say the film will lose or gain from a digital release, because when you release a good film in theatres, sky is the limit," Adarsh added KKP/JUR RDS MINMIN

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Another Education Start-up From India Gets Seed Round From Pearson Affordable Learning Fund

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Amazon's Hyderabad warehouse will get much bigger as it partners with GMR airport

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Akshay Kumar's Sooryavanshi and Ranveer Singh's 83 won't go for digital release, will head for theatres end of the year

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Lockdown impact: Big ticket films likely to skip theatres and go 'direct to digital'

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