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Here comes one of the key festivals of 2014, the <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword> or the <keyword id="42174" type="UNKNOWN" weightage="100" keywordseo="Makar-Sankranti">Makar Sankranti</keyword>, and several <keyword id="1453380" type="UNKNOWN" weightage="100" keywordseo="brand-marketers">brand marketers</keyword> have launched interesting campaigns to <keyword id="382268" type="UNKNOWN" weightage="100" keywordseo="leverage">leverage</keyword> the <keyword id="33914" type="UNKNOWN" weightage="100" keywordseo="festive-occasion">festive occasion</keyword>. When you take a closer look at these campaigns, you realise that different <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword> have different objectives – a few are eyeing an increase in sales via <keyword id="112217" type="UNKNOWN" weightage="100" keywordseo="Discounts">discounts</keyword> and bonus packs; some companies are trying to socialise their products and key messages with consumers; a few are strengthening their <keyword id="35657" type="COMPANY" weightage="100" keywordseo="brand-equity">brand equity</keyword> and others are focused on enhancing <keyword id="1284549" type="UNKNOWN" weightage="100" keywordseo="Customer-Experience">customer experience</keyword>. Another interesting observation is – all types of brands (local, national and multinational) are running campaigns across different <keyword id="2014275" type="UNKNOWN" weightage="100" keywordseo="Media-platforms">media platforms</keyword>. But the clear choice is the <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword>, followed by the print, <keyword id="12905" type="COMPANY" weightage="100" keywordseo="Radio">radio</keyword> and the <keyword id="2014281" type="ORGANIZATION" weightage="100" keywordseo="OOH">OOH</keyword>. <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword> emerges as the leading market for promotions, followed by <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword>, <keyword id="6355588" type="ORGANIZATION" weightage="100" keywordseo="Rajasthan">Rajasthan</keyword>, <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>, NCR and others. 
 <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI Bank</keyword> is one of the major national advertisers during this festive season, promoting its <keyword id="1200039" type="UNKNOWN" weightage="100" keywordseo="Tab-Banking">Tab Banking</keyword> to facilitate new account opening from the comfort of your home or office. The bank has been advertising in newspapers, on the <keyword id="6357247" type="PERSON" weightage="100" keywordseo="Internet">Internet</keyword> and on billboards placed at strategic locations. The visual on the creative shows a diligent executive helping his customer open a bank account while the customer is enjoying the Uttarayan festival. The ad copy outlines a consumer-centric message with the help of a heading and a brand-centric message with the help of a sub-heading. The body copy explains a bit more about Tab Banking and provides a call-to-action. The <keyword id="529279" type="UNKNOWN" weightage="100" keywordseo="brand-positioning">brand positioning</keyword> statement has been reinforced in the closing line. Overall, all the elements look finely blended! 
 
 
 
Another print advertisement that recently appeared in <keyword id="5065" type="COMPANY" weightage="100" keywordseo="Ahmedabad">Ahmedabad</keyword> Times is that of <keyword id="6354923" type="COMPANY" weightage="100" keywordseo="Vodafone-India">Vodafone India</keyword>. The company is promoting its <keyword id="1404687" type="UNKNOWN" weightage="100" keywordseo="3G-dongle">3G dongle</keyword> as the one that offers fastest download @ 21.2 Mbps and encouraging consumers to download their favourite movies. The creative uses a kite that has <keyword id="1718" type="UNKNOWN" weightage="100" keywordseo="Bollywood-stars">Bollywood stars</keyword> on it. Although the visual element is not as well blended as in the previous ad, Vodafone has managed to address the Uttarayan spirit. A local <keyword id="2014292" type="UNKNOWN" weightage="100" keywordseo="Eye-care-brand">eye care brand</keyword>, <keyword id="2014295" type="UNKNOWN" weightage="100" keywordseo="R-Kumar-Opticians">R Kumar Opticians</keyword>, has also positioned the <keyword id="757" type="UNKNOWN" weightage="100" keywordseo="sunglasses">sunglasses</keyword> as an essential <keyword id="2014296" type="UNKNOWN" weightage="100" keywordseo="Safety-accessory">safety accessory</keyword> while flying kites. 
 
 <keyword id="150673" type="COMPANY" weightage="100" keywordseo="Dell-India">Dell India</keyword> has announced 100% <keyword id="470101" type="UNKNOWN" weightage="100" keywordseo="Cashback">cashback</keyword> for lucky winners who purchase a <keyword id="2014299" type="UNKNOWN" weightage="100" keywordseo="Dell-Inspiron-11">Dell Inspiron 11</keyword> this Sankranti. The company is primarily running its campaigns in the <keyword id="45104" type="UNKNOWN" weightage="100" keywordseo="Print-Media">print media</keyword> and on the Internet. Several other smaller and local brands have also announced limited period offers to lure customers. 
 
 
 Finally, a leading <keyword id="10689" type="ORGANIZATION" weightage="100" keywordseo="radio-station">radio station</keyword>, <keyword id="9734" type="COMPANY" weightage="100" keywordseo="Radio-Mirchi">Radio Mirchi</keyword> (Ahmedabad), has come up with a <keyword id="1486610" type="UNKNOWN" weightage="100" keywordseo="social-initiative">social initiative</keyword> to protect two-wheeler riders from the brutal <keyword id="2014307" type="UNKNOWN" weightage="100" keywordseo="Patang-manjha">patang manjha</keyword> (thread) by distributing free life-saving neck safety belts in various parts of the city. In an interview, <keyword id="103028" type="PERSON" weightage="80" keywordseo="Sumit-Aggarwal">Sumit Aggarwal</keyword>, cluster head of Radio Mirchi in Gujarat, said, “In addition to bringing <keyword id="4578" type="COMPANY" weightage="80" keywordseo="entertainment">entertainment</keyword> to the Amdavadis, we intend to evolve as a responsible media company and this activity is a step in that direction.” The campaign has received good response and commuters have been queuing up to collect the safety belts. This initiative by Radio Mirchi is presented by <keyword id="907098" type="ORGANIZATION" weightage="80" keywordseo="CIMS-Hospital">CIMS Hospital</keyword>, in association with Sanghi Cement, The Grand Bhagwati and Boulevard9 Luxury Resort &amp; Spa. 
 
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying high, brand marketers are holding the firki and giving dheel to the kite. 
 
About the author: Ami Shah is the co-founder and creative director of IntelliAssist. You can contact her on <a href="http://twitter.com/amishah0505" target="_parent">Twitter</a> | <a href="http://in.linkedin.com/in/amishah0505/" target="_parent">LinkedIn</a> | <a href="mailto:ami@intelliassist.in">ami@intelliassist.in</a>

How
Brand Marketers Are Engaging With Consumers This Uttarayan

Boasting of a height of 182 meters, the <keyword id="1704539" type="PERSON" weightage="20" keywordseo="statue-of-unity">Statue of Unity</keyword> installed for Sardar Vallabhai Patel is a fitting tribute to the first home minister of the country and the master mind behind the unification of India during the aftermath of British rule. Here are a few interesting facts you must not miss about the world’s tallest statue. The highest footfall recorded for a statue of its kind Within just over a year of its inauguration, the Statue of Unity has overtaken the footfall at the Statue of Liberty in the US which is about 133 years old. As per the recent statistics, about 15,000 tourists visit the statue in an average per day. This figure also marks a 74% increase in the number of visitors when compared to the number recorded in October – November 2018. Till November 30 in this year, about 30,90,723 tourists have visited this statue. The total income generated by the statue over a year is Rs 85.57 crore. Location The Statue of Unity has been installed in the vicinity of the Sardar Sarovar Dam built on the river Narmada in Kevadia Colony, Gujarat. About the Statue of Unity Ram V Sutar is the Indian sculptor who designed this tallest statue of the world for Sardar Vallabhai Patel. The project initiated in 2010 and unveiled in October 31, 2018 by the Indian Prime Minister Narendra Modi, the monument is amidst a number of tourist attractions like children’s nutritional park, jungle safari, butterfly garden, cactus garden, dino trail, river drafting, boating, etka nursery and others. Sardar Sarovar Dam, the controversial project Sardar Sarovar Dam was completed only after 56 years of laying the foundation stone and was dedicated to the nation by the Prime Minister Narendra Modi on September 17, 2017. The height of the dam is 138 meters and the storage capacity is 4.75 million cubic meters. The construction of the dam was suspended in 1996 due to the stay order issued by the Supreme Court in response to a petition filed by NBA activists on environmental grounds. In October 2000, the Supreme Court issued an order permitting the construction and the work resumed after that. The dam triggered disputes between the Maharashtra and Madhya Pradesh states regarding the sharing of water. About 10 years of delegation between the representatives of these two states resulted in an amicable settlement. There were also concerns raised that the project will inundate the villages and communities and damage the eco-system of the vicinity. Visitor’s information - When to visit, ticket prices and distance from city The Statue of Unity has been installed at about 3.5 kms from the nearest village Kevadia in Gujarat. The location is 95 kms away from Vadodara, 154 kms from Surat and 200 kms away from Ahmadabad. The statue is open for public six days a week and is closed on Mondays for maintenance. The timing for the visit is between 9 am and 5 pm. Tickets to see the statue can be purchased online and also offline. Visit the site <a href="https://www.soutickets.in/">https://www.soutickets.in/</a> to buy the tickets online. The ticket price of Rs 120 for adults and Rs 60 for kids also gives entry to the several attractions around the statue.

Statue of Unity: Here's everything you need to know about the world's tallest statue that overtook Statue of Liberty with 15000 daily visitors

APIndian workers construct a wall in front of a slum ahead of U.S. President Donald Trump's visit, in Ahmadabad, India, Monday, Feb. 17, 2020.<ul class="summary-list"><li>India erected a brick wall so that President Donald Trump wouldn't see a slum as his motorcade drove through the city of Ahmedabad on Monday.</li><li>The wall is 1,640 feet long and seven feet high, according to news reports, and now conceals the homes of some 2,000 people.</li><li>Trump <a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2">landed in Ahmedabad on Monday</a> and drove past the wall on his way to <a href="https://www.businessinsider.com/trump-mispronounce-indian-cricket-legends-tendulkar-kholi-names-2020-2?r=US&amp;IR=T">speak at the "Namaste Trump" rally</a> at the Sardar Patel Stadium.</li><li>An Ahmedabad official said the wall was "part of a beautification and cleanliness drive," while a resident of the slum said the Indian government "wants to hide the poor."</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>India hastily built a brick wall so that Donald Trump wouldn't have to see a slum as his motorcade passed through the city of Ahmedabad on Monday.Authorities earlier this month commissioned a 500-meter (1,640-feet) long, seven-foot high brick wall along a road near the Sardar Patel Stadium in Ahmedabad, <a href="https://www.businessinsider.com/another-wall-goes-up-for-trump-this-time-in-india-2020-2">Reuters reported</a>.Trump <a href="https://www.businessinsider.com/trump-mispronounce-indian-cricket-legends-tendulkar-kholi-names-2020-2">spoke at the stadium</a> as part of India's "Namaste Trump" rally on Monday morning.REUTERS/Al DragoPresident Donald Trump, first lady Melania Trump and Indian Prime Minister Narendra Modi arrive for a "Namaste Trump" event during Trump's visit to India, at Sardar Patel Gujarat Stadium, in Ahmedabad, India, February 24, 2020.The new brick wall obscured the homes of 2,000 people living in the slum, <a href="https://www.businessinsider.com/india-builds-wall-along-slum-ahead-of-trump-visit-2020-2?r=US&amp;IR=T">according to the Associated Press (AP)</a>."Apart from security reasons, the wall is also part of a beautification and cleanliness drive," said Bijal Patel, mayor of the Ahmedabad Municipal Corporation, according to the AP."Whenever ministers visit the area, they hide it with temporary green curtains," <a href="https://www.bbc.co.uk/news/av/world-asia-india-51543035/how-trump-got-his-wall-in-india">a resident of the slum told the BBC.</a> "They are building a wall this time. The curtains are taken down eventually, but this wall will remain.""Poverty and slums are the reality of our life, but Modi's government wants to hide the poor," Parvatbhai Mafabhai, a 30-year resident of the slum, told Reuters.AP Photo/Ajit SolankiFILE - In this Feb. 18, 2020, file photo, a woman looks at a wall painted with portraits of U.S. President Donald Trump and Indian Prime Minister Narendra Modi.Forty-five families living in a separate slum near the Sardar Patel Stadium were supplied with eviction notices in advance of Trump's visit, <a href="https://www.theguardian.com/world/2020/feb/21/trump-got-his-wall-indian-city-beautify-visit">The Guardian reported</a>. Stray dogs, cats, and monkeys were also cleared from the area.Trump did not mention his trip through the city to the stadium when he spoke to the 100,000 Indians gathered there.Trump visited the Taj Mahal after his speech. He is to meet with India's prime minister, Narendra Modi, and president, Ram Nath Kovind, on Tuesday to discuss bilateral relations.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2">Trump kicked off his India visit with roaring crowds, a stop at Gandhi's home, and a massive rally</a></li><li><a href="https://www.businessinsider.com/trump-mispronounce-indian-cricket-legends-tendulkar-kholi-names-2020-2">Trump struggled to pronounce the names of India's two most famous sports stars at a rally to kick off his visit there</a></li><li><a href="https://www.businessinsider.com/national-security-adviser-believes-russia-helping-sanders-not-trump-2020-2?r=US&amp;IR=T">Trump asks if Democrats will launch an investigation into whether 'Russia, Russia, Russia' helped Sanders win the Nevada Caucus</a></li><li><a href="https://www.insider.com/trump-blamed-russian-interference-intel-on-democrats-2020-2">Trump called reports of Russian interference 'rumors,' while Sanders' campaign claimed it could be a leak meant to damage his candidacy</a></li></ul> <h3>NOW WATCH: <a href="https://www.businessinsider.com/presidential-debate-entertaining-problem-democratic-trump-reality-tv-show-2019-9">How networks treat the Democratic debates like reality TV</a></h3>

India hastily erected a 7-foot wall so that Trump wouldn't have to see a slum on his way to a rally

The cries of pollution of all kinds are hitting the sky. <keyword id="6366055" type="ORGANIZATION" weightage="20" keywordseo="global-warming">Global warming</keyword> is as much a reality as the day light is. In that sense, when science and technology come together with their conscience in the right place, it sure can create miracles for the humankind and increase the longevity of this tiny ball of life called earth. 
 When Solar Impulse took off from <keyword id="63248" type="COMPANY" weightage="20" keywordseo="Abu-Dhabi">Abu Dhabi</keyword> and landed in Oman, the world exhaled a sigh of both relief and hope. Reason: The world’s first and only solar powered plane holds the potential to change the way we fly. On its broad shoulders that appear grey from the skies above, it carries the fruits of 13-years of research that went into building this plane. 
 
After Muscat in Oman, the quintessential Ahmadabad in Gujarat played host to the plane. When it landed, the country was thrilled to be part of this groundbreaking technology invention that the world would greatly benefit from. Soon, the plane will leave for Varanasi, making it two stops in India for Solar Impulse 2. Indeed a rare honour, just around the time when India is all set to take on the world economically and historically. 
 The founder of <keyword id="2758962" type="UNKNOWN" weightage="20" keywordseo="Solar-Impulse-2-Andre-Borschberg">Solar Impulse 2 Andre Borschberg</keyword> has been at the controls when the single-seater took off from <keyword id="2758961" type="UNKNOWN" weightage="20" keywordseo="Al-Bateen">Al Bateen</keyword> Executive Airport. Borschberg and Solar Impulse co-founder Bertrand Piccard are alternating as pilots as the plane goes around the world, taking over five months to complete the spin. When it ends its journey, the world would have started on a new one, that of celebrating the triumph of sun power, the new ways to harness the <keyword id="6357019" type="UNKNOWN" weightage="20" keywordseo="solar-energy">solar energy</keyword> and of course, a better way to maintain bilateral relations with countries that provide oil to the world. 
 
When Solar Impulse 2 wins, the new road opens into the inner alleys of human conscience. 
 
The social media networking sites are almost on fire, anticipating the winning journey of Solar Impulse 2, hailing the power of mind and the ever-so-giving nature that has gifted the human race with insights into new ways of living. 
 
Twitter has been adding approximately 40 – 50 new tweets almost every minute with people all over the world celebrating its fruitful journey. As the plane landed, there were reports that the twitter had an impossible task at hand, of accommodating the tweets of celebration. In any case, it is heartening to know the world was out there, celebrating the safe landing of a plane of future. 
 
Prior to taking off, Andre and Piccard are presumably on high spirits. And they did send out the customary tweets, helping the world find the right spirit to hold up its solar flying machine in the high skies. Andre was elated to say Solar Impulse isn’t just about a plane flying on sun’s energy. ‘With the @solarimpulse team, we aim to explore new solutions and ideas’. That goes WAY beyond just flying. 
 
Piccard was candid about the entire flight. It’s a milestone yes. But then, Solar Impulse is also a stepping stone to better solutions that can emerge out of successful implementation of solar energy. Imagine if Sun could be a solution to all our energy needs? Our seas will be clear, our relationships better and countries can focus on trade instead of looking for oil or fracking for shale gas in each others’ backyard. 
 
The spirit in Piccard’s message soared high. ‘We need pioneering spirit to do things that have never been done before. Clean technologies, like the ones on @solarimpulse, can divide by two the energy consumption in our world!’ Now, that’s beyond just technology that would do the speaking for the future. 
 Gujarat, the seat of royalty is also home to Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> who has been the champion of the solar cause. During his reign as CM, he set up many projects that were about harnessing the solar energy to provide civic amenities to the population of the state at large. 
 
Now, with Solar Impulse having landed in the city, Ahmadabad has truly become a destination for forward looking technology that doesn’t include exploitation of earth, in any manner that would cut her life short by time or resources. 
 
Image Credit: http://press.solarimpulse.com/

You Searched For "Ahmadabad Times" and got 4 results

How Brand Marketers Are Engaging With Consumers This Uttarayan

Ami Shah

Statue of Unity: Here's everything you need to know about the world's tallest statue that overtook Statue of Liberty with 15000 daily visitors

BI India Bureau

India hastily erected a 7-foot wall so that Trump wouldn't have to see a slum on his way to a rally

Bill Bostock,Bill Bostock

Solar impulse for a cleaner sky and human conscience

Preetam Kaushik

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