You Searched For "Agency Trading Desk" and got 20 results
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2 mins read
Ford, P&G And Others In Full-Scale Revolt Against Ad Price 'Arbitrage'
In their defense, agencies say they ad value to the inventory by generating their own analstics and…
Jim Edwards
1 min read
If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of Millions Of Dollars At Them?
The criticism of agencies is that they buy the web advertising media upfront with their own money. …
Jim Edwards
3 mins read
Head Of World's Largest Ad Buyer Says Not Everything His Agency Does Should Be 'Fully Disclosed' To Clients
And last year, Salesforce disclosed that its Buddy Media acquisition (since renamed Salesforce Mark…
Jim Edwards
3 mins read
The Trade Desk wants the ad-tech industry to back its plan to save targeted ads, but its growing clout and competitors could stop it in its tracks
Laws like Europe's GDPR and the upcoming CCPA put more pressure on advertisers to explicitly show h…
Lauren Johnson
11 mins read
How The Trade Desk's Jeff Green became ad-tech's most-loved CEO and one of Google's biggest critics, and how he plans to save targeted advertising
"To be clear, we are very supportive of this effort," the spokesperson said. "We have some concerns…
Lauren Johnson
4 mins read
The CEO of WPP's massive advertising trading desk Xaxis explains the 3 biggest myths about his company (First up - it's 'not a trading desk')
"We are going to get there slowly. It will take longer to meet the challenge of TV than it did with…
Lara O'Reilly
4 mins read
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency
Transparency in the programmatic advertising market has become a hot topic in recent years, given c…
Julien Rath
1 min read
10 Things In Advertising You Need To Know Today
7. The file sharing platform BitTorrent wants people to stop seeing it as an organization filled wi…
Katie Richards
4 mins read
Advertisers Are Allegedly Doing Something That Would Be Illegal On Wall Street
In their defense, agencies say the practice is fully disclosed to clients. The margin comes from va…
Jim Edwards
4 mins read
The Trade Desk's CEO shot down investors' biggest worry about competition from Amazon, and it could reveal major flaw in the e-commerce giant's plan to win over big advertisers
Programmatic advertising companies that have also powered those pipes are starting to feel the heat…
Lauren Johnson
2 mins read
Finally, an ad tech IPO! The Trade Desk has filed documents to go public
The demand-side platform, which allows advertisers to buy online ads using automated technology, fi…
Lara O'Reilly
5 mins read
France just passed a new advertising transparency law the entire global ad industry should pay attention to
The ANA report suggested non-transparent business practices were "pervasive" in the US media-buying…
Lara O'Reilly
2 mins read
How ad agencies are planning to return to the office
Insider's top advertising and media stories for April 8.
Lauren Johnson
1 min read
10 Things In Advertising You Need To Know Today
6. Four of the five top brands cut down on traditional media and display ad spending this year. Pro…
Katie Richards
3 mins read
The Trade Desk says YouTube's brand-safety snafu is its gain as brands like McDonald's and AT&T pull ads from the video platform
The Trade Desk's move into China was another big topic on the earnings call. The Trade Desk has lon…
Lauren Johnson
2 mins read
Ad tech company The Trade Desk goes public at $28.75 per share - a huge pop on its $18 price target
In a note sent to clients earlier this week, Pivotal Research analyst Brian Wieser predicted invest…
Lara O'Reilly
3 mins read
THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic
In this all-new in-depth research from BI Intelligence that updates our popular July 2014 report on…
Mark Hoelzel,Marcelo Ballve
2 mins read
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
5 mins read
Wall Street's trading desks need a new fitness regime - and it's about more than just job cuts
Conduct More Agency/E-trading Where Possible - There is already a shift towards agency trading taki…
Matt Turner
2 mins read
JPMorgan to pay a record $1 billion to settle market-manipulation charges, report says
It would end probes by the Justice Department, the Commodity Futures Trading Commission, and the Se…