You Searched For "Advertising and marketing" and got 19 results
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8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
2 mins read
Thane doctor gets cheated of ₹3.84 crore, was promised high financial returns by 3 men
A doctor from Thane, Maharashtra, lost ₹3.84 crore to a scam promising profits from a municipal con…
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
3 mins read
Government takes action against Ola Electric for customer complaints, Bhavish Aggarwal’s company slapped with show-cause notice
Ola Electric is facing scrutiny after the CCPA (Central Consumer Protection Authority) issued a sho…
5 mins read
Betting on the election is the hottest new trend. But can prediction markets keep the momentum going?
Platforms like Kalshi and Polymarket are reshaping election analysis through prediction markets, an…
Dan DeFrancesco
4 mins read
What to know about the potential $30 million whale moving betting markets toward Trump
Four Polymarket accounts that appear to be connected have bet $30 million that Trump will win the e…
Matthew Fox
3 mins read
What is ‘greenwashing’ and why is the Consumer Protection Authority cracking down on it?
Ever noticed products advertising themselves as "green" or "natural"? India's CCPA issues new guide…
2 mins read
Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool
Adobe introduced new initiatives at Adobe MAX 2024 to empower learners and marketers through advanc…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
2 mins read
Stock market today: S&P 500 ends 6-week win streak, while Nasdaq rises on mega-cap rally
The Nasdaq hit a new record, but the S&P 500 and the Dow ended a multi-week rally. Mega-cap tech ea…
Matthew Fox
2 mins read
Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
Google is facing new competition as AI transforms the advertising market and its cultural dominance…
Kenneth Niemeyer
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
2 mins read
Stock market today: S&P 500 has its best day since 2022 as stocks rally after encouraging labor market data
Indexes climbed on Thursday as investors gained more confidence in the economy after new data showe…
Kelly Cloonan
7 mins read
America is missing a golden opportunity to boost the job market
Raising the minimum wage could be a win-win-win for the economy, workers, and even businesses. So w…