You Searched For "Advertisers" and got 20 results
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2 mins read
No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads
The Centre's crackdown addresses exaggerated claims like “100% selection” or “guaranteed job securi…
3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
3 mins read
Government takes action against Ola Electric for customer complaints, Bhavish Aggarwal’s company slapped with show-cause notice
Ola Electric is facing scrutiny after the CCPA (Central Consumer Protection Authority) issued a sho…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …
Grace Eliza Goodwin
1 min read
Elon Musk is going to try courting advertisers. Again.
Elon Musk told advertisers they could go eff themselves last year. Now he's back and might want to …
Peter Kafka
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
2 mins read
BCI directs State Bar Councils to take action against lawyers advertising, seeking work through online portals
The Bar Council of India (BCI) has directed all State Bar Councils to take stringent disciplinary a…
ANI
2 mins read
Elon Musk said former X advertisers may have violated the RICO Act. Here's what a RICO attorney thinks about that.
Elon Musk said a "boycott" by advertisers may have violated the RICO Act. But a RICO lawyer told BI…
Katie Balevic
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
3 mins read
X is pushing advertisers to use Grok, the sarcastic, not 'woke' AI bot. They're not interested.
"What advertiser or brand would want Grok writing for them?"
Kali Hays
1 min read
Social Media Advertising Trends
Social Media Advertising Trends
4 mins read
Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.
Musk says he wants advertisers' money, after all. But he's not willing to make the changes they'd n…