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2 mins read
Elon Musk's X is seeing an exodus of ad dollars — and LinkedIn is picking up some of that revenue
The recent exodus of advertisers from X is good news for LinkedIn, which may see a 10% jump in digi…
Lakshmi Varanasi
2 mins read
An internal Twitter document reportedly shows ad revenue down 59%, casting doubt on Elon Musk's statement that 'almost all advertisers have come back'
Improving advertising revenue will be a key job for Twitter's new CEO Linda Yaccarino after brands …
Madeline Berg
3 mins read
X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst
Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, les…
Tom Carter
2 mins read
Walmart joins the growing list of major companies to suspend advertising on Elon Musk's X
"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmar…
Polly Thompson
3 mins read
SEBI proposes to enforcement action, disrupt revenue model for finfluencers
Besides undertaking enforcement action against unregistered finfluencers who breach SEBI regulation…
1 min read
YouTube's advertising revenue is taking a hit in the wake of a slowing economy and the dominance of TikTok
YouTube brought in less money from advertising as it experiments with new ways to monetize YouTube …
Samantha Delouya
3 mins read
YouTube made $959 million in ad revenue off children last year, followed closely by Instagram: Harvard study
Social media companies made more than $11 billion in US ad revenue from kids last year, a Harvard s…
Associated Press,Kelsey Vlamis
1 min read
X is worth 71% less now after Elon Musk took over and burned its bridges with advertisers: Fidelity
Elon Musk bought Twitter for $44 billion in October 2022. He later renamed to company to X.
Kwan Wei Kevin Tan
4 mins read
HUL's Q1 profit, volume growth disappoint street
FMCG major Hindustan Unilever delivered a lower-than-expected 8% growth in net profit for the first…
4 mins read
Zomato's cost control efforts are hurting the startup: Strike at Blinkit to hurt revenues by 1%
Zomato is in the news for its efforts to control costs and achieve breakeven – it’s increasing the …
2 mins read
Elon Musk throws out Twitter's political-advertising ban in a quest for revenue to save his floundering social-media company
Elon Musk is changing rules for political and cause-based ads on Twitter first put in place by the …
Kali Hays
1 min read
Linda Yaccarino is asking X staffers to be 'as fiscally responsible as possible' as advertisers bail from the site
According to Fortune, Yaccarino told staff to "be as fiscally responsible as possible."
Kwan Wei Kevin Tan
2 mins read
Indians indulged in ₹2,800 crore worth of fantasy gaming this IPL
The Indian Premier League (IPL) generated significant revenue for fantasy gaming companies, with 61…
3 mins read
Politicians, particularly Democrats, continue to spend a fortune on Twitter ads even as advertisers leave the platform in droves
Ad buyers have spent more than $1.7 million on X posts promoting a candidate's account in 2023, lea…
Madison Hall
1 min read
Meta extends its 3-day stock skid to 8% after warning of an advertising slowdown
The Big Tech giant posted a third-quarter earnings report that beat analysts' forecasts, but execs …
George Glover
2 mins read
A new report sheds light on how advertising is going at Elon Musk's X — and the numbers aren't good
Big names like Apple, IBM, Walmart, and Disney pulled their ads from X, formerly Twitter, after Elo…
Sarah Jackson
1 min read
X introduces new $250 ad credit to lure back advertisers
X (formerly Twitter) has introduced a new $250 ad credit in order to lure back advertisers.
3 mins read
HUL spent Rs 2,255 crore on advertising between April and September this year
Beauty & Personal Care grew 10% led by Skin Care, Colour Cosmetics and Hair Care
3 mins read
I doubled my small business revenue in one year and signed a roster of new clients thanks to 3 core strategies
Hannah Logsdon, a freelance virtual assistant, scaled up her small business and made more than $200…
Hannah Logsdon
9 mins read
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…