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Adidas' CEO says he gave his cell number to 60,000 employees and was slammed with 200 messages a week, report says
Adidas was in the midst of a difficult period when Gulden, a former professional soccer player, too…
Polly Thompson
Adidas ties up with cricketer Rohit Sharma for sustainable apparel
The stylish and 'Sustainable Collection' will comprise an array of products ranging from Training T…
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
adidas India has witnessed a 3X increase in sneaker sales, indicating that the sneakers market is f…
Adidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’
adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players
With the partnership, the brand aims to inspire the youth and work towards building football from t…
BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns
Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…
Adidas encourages women of all ages to participate in sports
adidas aims to encourage increased participation of women in sport.
IKEA furniture and Jimmy Choo shoes will get costlier after budget 2020
“Labour intensive sectors in MSME are critical for employment generation. Cheap and low-quality …
Music producer-composer Kanye West is the richest Black American with $6.6 billion net worth, says report
Music producer-composer Kanye West is the richest Black person in the United States, according to a…
Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas
Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…
Meet the tigers, elephants, rabbits and turtles of the e-commerce jungle
The report picked 75 companies in the crowded online space as digital disruptors, who cumulatively …
Puma and Adidas to start their own e-commerce portals in India
Puma and Adidas, the sports goods makers from Germany, are seeking permission from the Indian gover…
Victoria’s Secrets, Tim Hortons & more expanding presence in India after the pandemic: CBRE
Despite global headwinds, many international brands are expanding their retail footprint in India. …
Fifa fans in India rejoice: Adidas just launched an experience worthy urban football destination
And now
the premium sports brand has just announced the launch of its first ever urban
football des…
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
Black Friday: The sales, scams and myths
The concept of having a sale on Black Friday originated from the United States – the country which …
Wanted to work for your desired sports brand? Wake up. They are hiring.
The information was revealed in a recent Economic Times report, which mentions that the trend is pr…
India's domestic air passenger number dips to 97.05 lakh in July
The number of domestic air passengers dipped to 97.05 lakh in July as compared to 1.051 crore in Ju…
India's demand for the yellow metal rises 43% in Q2: World Gold Council
Coming out of the grip of economic slump brought in by the coronavirus pandemic, Indias gold demand…
Shoe companies finally turn attention to Indians with big feet
At Bata’s annual general meeting in Kolkata this month, a shareholder accused manufacturers of bein…