<ul><li>Playing poker online will help you get rid of home boredom, let you hangout with your friends online while you experience the joy of winning and may help you make a few bucks. </li><li>Adda52 has more than 2.3 million users. </li><li>Right now, Adda52 is giving new users a free sign-up bonus worth ₹500. There are also other benefits worth ₹2,500.</li><li>Adda52 is the best multiplayer game where you can get a private table virtually.</li><li>Disclaimer: This is a sponsored article. </li></ul>Missing hanging out with your friends or enjoying a great party? We understand. It’s difficult to virtually socialize with friends and family while you stay at home due to coronavirus. Some malls and other entertainment places are open but bringing all your friends at one place in itself is a challenge. <a href="http://adda52.com/">Adda52</a> is one stop source of entertainment. An exciting game of poker for anyone to everyone. – something on these lines, more inclusive. In fact, there’s a possibility that all your friends and family members are playing <a href="https://www.adda52.com/poker">online poker</a> at Adda52.com and you might be the only one missing on all the fun. Playing poker online will help you get rid of home boredom, let you hangout with your friends online while you experience the joy of winning and may help you make a few bucks. Adda52's pitch for people seeking something new, a one stop shop for entertainment A private table to play with your friends You can set your private <keyword id="621369" type="PERSON" weightage="20" keywordseo="Online-Poker">online poker</keyword> table at Adda52.com and play with your gand, your people, peers etc. This way you get to have your poker party and guess what nobody will be able to crash that party as it is protected by a password. Real prize money The online poker game will not just keep you entertained but may also increase your bank balance. There are no bots competing at Adda52 instead there will be real people competing with you.. So the odds of winning are definitely better. A little exercise for the mind Poker a game that needs a strategy. It's a good break for those consumed by the monotony of work while giving your mind a refreshing jog. It can teach you patience, strategic skill, application of mental calculation all at the same time. So many benefits on signing up now If you sign up on Adda52 now, you get ₹500 as a sign-up bonus. Moreover, you can also get benefits of up to ₹2,500 while you deposit money. So now is the time to say, Sab Poker Khelenge

Adda52 believes online poker is a game for the social distancing era

<ul><li>You can still party, socialise, enjoy and play with your friends at <keyword id="3501506" type="PERSON" weightage="20" keywordseo="Adda52">Adda52</keyword>. </li><li>There’s a possibility that all your friends and family members are playing online <keyword id="23385" type="PERSON" weightage="20" keywordseo="Poker">poker</keyword> at Adda52.com and you might be the only one missing on all the fun. </li><li>Here’s why you should play online poker at Adda52. </li></ul>Life isn’t back to normal even though the lockdown is over, and most of the things around us are opening up. People prefer to stay home, stay safe, and avoid exposure to coronavirus. But staying home comes with a whole lot of other problems. You can’t meet your friends, and with nothing exciting to do, you’re bored. Most of the people have even run out of movies they wanted to watch. Well, there’s a simple solution for that — Poker party with friends on Adda52. You can still party, socialise, enjoy and play with your friends at Adda52. There’s a possibility that all your friends and family members are playing online poker at Adda52.com, and you might be the only one missing on all the fun. All the virtual games at Adda52 will help you get rid of the boredom, let you stay close to your friends, and will also help you earn money. Here’s why you should play online poker at Adda52 - Poker party with friends Adda52 provides the best place to have a poker party with friends without risking your health — and all of this is online so you don’t even have to go out. You can play Poker anytime anywhere. Play at your own private table — safely Adda52 gives you a completely safe platform to play with your friends. You can set your private online poker table at Adda52.com. This way, you get to have your poker party. And guess what? Nobody will be able to crash that party because it is protected by a password. Win real prize money The online poker game will not just keep you away from boredom but will also help you win cash prizes. There are no computer players at Adda52, so you get to play with real people from around the country and get some real money. Improvise your skills Poker isn’t just the game where you recklessly spend money. There’s always a stereotype attached to it. Online poker can help you build analytics skills and also improve your strategy making skills. Free money for signing up All the users who sign up on Adda52 for the first time can get ₹500 as a sign-up bonus. Moreover, you can also get benefits of up to ₹2,500 while you deposit money. (Disclaimer: This is post is in partnership with Adda 52)

Adda52 can help keep your friends close and entertainment closer

<ul><li><a href="https://www.adda52.com/">Adda52</a> is the largest <a href="https://www.adda52.com/poker">online poker</a> site in India with more than 2.3 million users. You can also play with your friends at private tables.</li><li>New users can get a free sign-up bonus of ₹500. In addition to this, <keyword id="3501506" type="PERSON" weightage="20" keywordseo="Adda52">Adda52</keyword> has several offers running that allow users to get benefits of up to ₹2,500.</li><li>What makes Adda52 even better is that players can wish real cash against real people, socialize with friends and get entertained even during the lockdown. </li></ul>Running out of content on Netflix already? We get it, it’s easy to get through movies and shows quickly during the Coronavirus lockdown. Finding new sources of entertainment can be a bit difficult, and that’s where online gaming comes in. If you are bored of regular action games or simply want to play something new, <keyword id="621369" type="PERSON" weightage="20" keywordseo="Online-Poker">online poker</keyword> can be a good option. You get entertained and at the same time, you can also earn money. With the Coronavirus lockdown being extended, you can stay safe at home and still get your dose of entertainment at Adda52, the best multiplayer game for these times. Why you should try online <keyword id="23385" type="PERSON" weightage="20" keywordseo="Poker">poker</keyword> on Adda52 Win real cash against real people You do not compete against a computer while playing online poker on Adda52. You are playing against real people from across the country and you can win real cash and not just some in-game currency. Trying to find interesting ways to entertain yourself during the lockdown It’s easy to get bogged down during the lockdown - while we all enjoy a break every now and then, extended periods of lockdown can get quite boring. Besides, there are only a limited number of movies, shows and sports activities that you can spend time on. This is where online poker and other games come in - you can feel the rush of winning playing with your friends and also learn a thing or two at the same time. Entertainment in the safety of your home At a time when everyone is stuck at home due to the Coronavirus lockdown, playing online poker allows you to enjoy from the comfort of your home. The excitement and thrill while playing the game, especially during the end makes it a little easier to stay at home. Socialize with your friends without going out of your home Video calls can be a great way to connect with your friends, but it tends to get boring after a while. Add some flavour to your friendship with online poker on Adda52. All that is cool, but why Adda52? Free money! Adda52 is currently running an offer and users who sign up right now will get ₹500 as a sign-up bonus. Apart from this, users can get benefits worth up to ₹2,500 while depositing money. Skill building Poker is not just based on luck but is a strategic and skill-based game. It involves use of math, observation and psychology. Playing poker helps you strengthen your mind and over time, you can also become a professional poker player. What makes Adda52 different from others Adda52 is the largest online poker site in India and has over 2.3 million users. There are private tables as well using which you can play with your friends. There’s something for everyone. It offers flexibility in terms of budget – you can buy tickets for as low as ₹10 and go up to ₹500. The monthly online pool prize up for grabs is ₹8 crore, so if you play with a good strategy, you can end up earning a decent amount of money as well. <a href="http://gaussnetworks.go2cloud.org/aff_c?offer_id=1822&amp;aff_id=1596">Sign up now and get ₹500 free</a>. Note: This is a sponsored story.

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Until last week, India has seen an incredible TRP rating for its <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> channel, thanks to the much talked about <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> cricket series. With Mumbai Indians winning the grand finale in a breathless game, the IPL ended with a surprising note. But if you are thinking that with IPL, your sports appetite is over, you are wrong. For <keyword id="3998380" type="UNKNOWN" weightage="20" keywordseo="Poker-Sports-League">Poker Sports League</keyword> (PSL) is on your platter and tomorrow the finale will be played at Goa. Well, it’s Poker and what’s fun without casinos! In an <keyword id="6370284" type="ORGANIZATION" weightage="20" keywordseo="Exclusive">exclusive</keyword> interview with Business Insider, Pranav Bagai, CEO of <keyword id="4582334" type="UNKNOWN" weightage="20" keywordseo="sports-poker-league">Sports Poker League</keyword> is very clear that Poker isn’t gambling. “The vision of the leagues is to sportify the game of Poker. We want to educate wider audience about the fact that poker is a skill-based sport – not chance, not gambling.The design of the Poker Sports League itself proves that it’s a game of skill. Anybody who wants to be part of the team will have to perform well in multiple events and the luck element definitely goes away. It’s a game of the probabilities, mathematics, and logic and the design of the league proves that.” Bagai got his idea in 2015, when the Vice Chairman of Dabur India Ltd, Amit Burman connected with him. “After developing the format of the league over a couple of months, the project was kept on hold for more than a year. In 2016, Anuj Gupta, Founder of Adda52.com – India’s largest Poker portal - expressed his interest in starting an offline <keyword id="3997604" type="UNKNOWN" weightage="100" keywordseo="Poker-league">poker league</keyword> to me. Soon, Mr Burman and Anuj connected - leading to the inception of Poker Sports League,” said Bagai. Format of the game The Poker Sports League is one unified poker league, which offers Indian poker players the chance to be a part of 12 teams who fight it out for the ultimate glory in poker. Just like cricket or hockey premiere leagues in India, Poker Sports League has teams from Kolkata, Delhi, Hyderabad, Goa, Gujarat and various other states. Unlike cricket that continues for month, PSL is a 4 day event. There is remuneration for every player who is selected as an active player in any PSL team. Each player will also have a winning incentive which will be a percentage of the total prize pool of the team. These remunerations will increase based on team performance in the Finale. Also the remuneration for Season 2 will at least be double of Year 1. 75% of the winnings go to the Team Owner, 20% towards Player Incentive and 5% towards Mentor Incentive. The Prize Pool is Rs 3.36 crore where position 1 will get Rs 1.5 crore and Position 2 Rs 1 crore. Positio 3 and 4 would be receiving Rs 50 lakhs and Rs 35 lakhs respectively. Just like the team owners and founder, the team members are equally excited. Captain of Goan Nuts Team, Dhaval Mudgal, is one of the most consistent performers at the Asia Circuit. He has been a part of the Poker industry for a long time in various roles, as Chief Editor of Card player India, Tournament Organizer and Player. Last evening ended with Mumbai and Punjab occupying the top position in terms of total points scored.

Move over IPL, you can play Poker League and earn money now

<ul><li>India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms.</li><li>The banning of Chinese <keyword id="1319826" type="PERSON" weightage="20" keywordseo="gaming-apps">gaming Apps</keyword> have opened doors for Indian Gaming platforms.</li><li>We speak to a few Indian gaming companies and experts to find out how Indian Gaming apps benefitted from the ban on Chinese apps so far. </li></ul>India’s ban on another 118 Chinese apps in September, including popular games such as PlayerUnknown’s Battlegrounds (PUBG), Ludo World, Dank Tanks, Ludo All Stars, Arena of Valor, Carrom Friends, Mobile Legends, Rise of Kingdom, Chess Rush opened up room for home-grown gaming apps to rise in the ranks. While only three games were banned in June, the second batch in September put a ban on 35 games. According to Pokkt, the apps that have been banned were contributing about 5% to the total revenue in mobile gaming and about 40-50 % tournaments were happening through PUBG. After the ban on TikTok, we saw many replicas like Instagram Reels, Mitron, Chingari, Bolo Indiya, Roposo, crop up. It opened up an opportunity for Indian video apps to come to the forefront and they have seen millions of downloads in the past month. Did the ban on Chinese Games have a similar effect on the <keyword id="739806" type="PERSON" weightage="20" keywordseo="Gaming-industry">Gaming industry</keyword>? We speak to experts and home-grown apps to find out if Indian games have what it takes to fill up the void and crop up as a perfect alternative. Here is what they had to say: Rajan Navani, Vice Chairman &amp; Managing Director, JetSynthesys: The ban on Chinese apps has benefitted many of our platforms, however, the growth we can attribute to this reason alone in the last few weeks is hard to allocate. It would be under 10% on an overall basis. Larger growth has been due to people staying indoors during the lockdown. We do see the surge sustained. We have a lot of promotions and loyalty initiatives within our digital products to retain our consumers even if new opportunities or other older products come back into the market. JetSynthesys Inc is our platform for global growth and we would like to see our international base growing at least 100% in the next year. Shivanandan Pare, CEO Adda52Rummy: The banning of Chinese gaming Apps have opened doors for Indian Gaming platforms. We should see a lot of local players leveraging the opportunity and coming up with new games with local flavour. As far as Rummy is concerned, it is a highly local card game and truly Indian, family card game mostly played in India and amongst Indian Families. So that we never faced any competition from chinese players. The shift due to such events, usually are secular and are sustainable based on user experience in respective platforms. We are very confident that consumers who experience our platform will stay back. We are looking at creating an experience which is immersive and engaging. Over the next 12 months the idea is to give users an extremely differentiated online rummy playing experience. Vaibhav Odhekar, Co-Founder &amp; COO of POKKT: While it's too early to talk numbers, it is a golden opportunity for local developers to explore. Obviously you can’t build a game now, so only if someone was in an advanced stage of development or had a ready product, would seek to maximise most. However, I also feel there are options of other global games like freefire. So Indian developers need to focus on quality because competition is still global. The growth will sustain but the most important factor is quality. So the ban is helping in creating trials / giving developers an opportunity. However if the game is not good or cannot develop traction, the it's a big opportunity lost. In the casual/mass gaming segment, Chinese apps hardly occupied any space. In the esports genre, pretty significant. I might say almost 40 - 50 % tournaments were happening via PubG. Abhishek Madhavan, SVP, Growth and Marketing, MPL: We have collaborated with over 28 Indian game developers and studios and published their games on the MPL platform. These games are loved by our users and are fun to play and very well made. There is no dearth of skill and talent among the Indian game development community and we hope to play our part in showcasing their games to the world. Anirudh Pandita, Founder, Pocket Aces: Loco has witnessed a 6x growth in DAUs during the last two months. The viewership increase has been driven by a growth in the number of active streamers on the platform, including India’s top streamers, who are now actively streaming on Loco. Our monthly active streamers have increased by 122% month on month during the last three months and continues to accelerate at a breakneck pace. In fact, we've also seen over 1,000+ hours of live gaming content being streamed per day and this expected to grow in the coming months as well. We are more determined than ever to empower the gaming community and the growing ecosystem which comprises over 300 million gamers currently. The <keyword id="739604" type="ORGANIZATION" weightage="20" keywordseo="Indian-gaming-industry">Indian gaming industry</keyword> has been seeing rapid growth with users from across the country taking to esports and mobile gaming in a big way. We have seen talented gamers showcase their skills through games such as Call of Duty, Free Fire and more, including PUBG. Having said that, we are confident that the recent ban on PUBG Mobile has been made by the Government after much deliberation and with good reason. We see it as a stimulus for the Indian gaming community to look within, and develop new means of showcasing their talents. We are a strong gaming community, and I am certain that we will rise to the challenges, and come out strong, with opportunities for the world to leverage. At Loco, we are more determined than ever to serve the Indian gaming community. We stand by our streamers and are working hand in hand with them to chart out a new course for gaming content. Our platform empowers users to stream games and showcase their talent in India. Being a 100% Made in India platforms, Loco will amplify its efforts towards making India a global gaming superpower.

How have Indian Gaming apps benefitted from the ban on Chinese apps so far

<ul class="summary-list"><li><keyword id="11915967" type="UNKNOWN" weightage="60" keywordseo="warren-buffett" source="Orion">Warren Buffett</keyword>'s <keyword id="11915968" type="UNKNOWN" weightage="60" keywordseo="berkshire-hathaway" source="Orion">Berkshire Hathaway</keyword> bought another $52 million of <keyword id="13314211" type="UNKNOWN" weightage="60" keywordseo="occidental-petroleum" source="Orion">Occidental Petroleum</keyword> stock.</li><li>The investor's conglomerate has invested about $7.5 billion in the <keyword id="11917806" type="UNKNOWN" weightage="60" keywordseo="energy" source="Orion">energy</keyword> company this year.</li></ul>Warren Buffett's <a href="https://markets.businessinsider.com/stocks/brk-b-stock?utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Berkshire Hathaway</a> spent another $52 million on <a href="https://markets.businessinsider.com/stocks/oxy-stock?utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Occidental Petroleum</a> stock this week, lifting its investment in the oil-and-gas company this year to about $7.5 billion.The famed investor's conglomerate bought about 902,000 shares, boosting its holding to 143 million shares, <a href="https://www.sec.gov/edgar/browse/?CIK=1067983&amp;owner=exclude">Securities and Exchange Commission filings show</a>. That stake is worth $9.2 billion, based on Occidental's closing price of $64.08 on Friday.Berkshire also holds around 84 million stock warrants with an exercise price of $59.62 — below Occidental's current stock price. If Berkshire were to exercise its warrants and retain the resulting stock, it would own 227 million Occidental shares, or about 23% of the company.Berkshire <a href="https://markets.businessinsider.com/news/stocks/warren-buffett-berkshire-hathaway-oxy-stock-occidental-petroleum-energy-oil-2022-3">piled $7 billion</a> into Occidental stock between February 28 and March 16, then <a href="https://markets.businessinsider.com/news/stocks/warren-buffett-berkshire-hathaway-occidental-petroleum-stock-shares-debt-stake-2022-5">invested about $340 million more</a> on May 5. The first outlay contributed to Berkshire deploying a <a href="https://markets.businessinsider.com/news/stocks/warren-buffett-berkshire-hathaway-stock-portfolio-purchases-buybacks-q1-earnings-2022-4"> net $41 billion</a> on equities in the first quarter, marking one of the most active buying periods in its history.Buffett <a href="https://markets.businessinsider.com/news/stocks/warren-buffett-berkshire-hathaway-occidental-petroleum-energy-stock-earnings-call-2022-3">pounced on Occidental</a> after hearing CEO Vicki Hollub speak on an earnings call in late February. The executive highlighted the company's operational progress, debt repayments, dividend hikes, and focus on generating long-term, sustainable free cash flow."What Vicki Hollub was saying made nothing but sense," Buffett said during Berkshire's <a href="https://buffett.cnbc.com/video/2022/05/02/morning-session---2022-meeting.html">recent annual meeting</a>. "I decided that it was a good place to put Berkshire's money."Buffett also called out the rampant speculation and frenzied trading that enabled Berkshire to buy 14% of Occidental in about two weeks — even though 40% of the company's shares were held by asset managers and index funds that weren't selling at the time."The whole country in March of this year was sitting around trading Occidental in some crazy way that enabled us to buy a quarter of what wasn't owned by four other institutions that weren't going to sell," Buffett said."It defies anything that Charlie and I have seen, and we've seen a lot," he continued, referring to Berkshire's vice-chairman, Charlie Munger.Buffett added that he'd never seen more Americans trading large US companies like "poker chips" and treating the stock market like a "gambling parlor."Occidental stock has soared 106% this year, making it the best performer in the S&amp;P 500 index. Investors are betting the company will benefit from surging energy prices, which are partly being fueled by supply disruptions due to Russia's invasion of Ukraine.Read more: Insider interviewed the CEOs of <a href="https://www.businessinsider.com/sees-candies-warren-buffett-berkshire-hathaway-pandemic-inflation-brands-growth-2022-5?r=US&amp;IR=T&amp;utm_medium=ingest&amp;utm_source=markets">See's Candies</a>, <a href="https://www.businessinsider.com/dairy-queen-warren-buffett-berkshire-hathaway-pandemic-inflation-troy-bader-2022-5?r=US&amp;IR=T&amp;utm_medium=ingest&amp;utm_source=markets">Dairy Queen</a>, <a href="https://www.businessinsider.com/borsheims-warren-buffett-berkshire-hathaway-jewelry-pandemic-inflation-karen-goracke-2022-5?r=US&amp;IR=T&amp;utm_medium=ingest&amp;utm_source=markets">Borsheims</a>, and <a href="https://www.businessinsider.com/brooks-running-jim-weber-warren-buffett-berkshire-hathaway-inflation-pandemic-2022-5?r=US&amp;IR=T&amp;utm_medium=ingest&amp;utm_source=markets">Brooks Running</a> during Berkshire Hathaway's annual-meeting weekend. They provided a rare look inside Warren Buffett's company, and laid out how they're dealing with the pandemic and <keyword id="11894140" type="UNKNOWN" weightage="60" keywordseo="inflation" source="Orion">inflation</keyword>.

Warren Buffett's Berkshire Hathaway buys more Occidental Petroleum stock, boosting its bet on the energy giant to about $7.5 billion

<ul class="summary-list"><li>Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games.</li><li>She started her company in 2018 after polling parents and school counselors for ideas.</li></ul>This as-told-to essay is based on a conversation with Jenny Woo, the 40-year-old founder of <a href="https://mindbrainemotion.com/" target="_blank" rel="noopener">Mind Brain Emotion</a>, from Irvine, California. Insider has verified her business' revenue with documentation. The following has been edited for length and clarity.I moved to the US from China when I was 10 and am the first one to earn multiple advanced degrees in my family. While in school, I learned to maintain a positive attitude in the face of adversity, advocate for myself, and develop authentic relationships — the starting point for what would later become a brand for teaching emotional intelligence.I started working when I was 15 at dim-sum restaurants and Denny's, but I've always had various entrepreneurial projects on the side, like scalping concert tickets in high school and selling photo-booth props and custom event designs on Etsy. As someone passionate about human development, I later held jobs as a human-capital consultant at Deloitte, a manager of talent strategy at Cisco Systems, an MBA career coach at <a href="https://www.businessinsider.com/how-to-get-into-uc-berkeley-haas-school-of-business">UC Berkeley</a>, a director of a Montessori school network, and a fitness trainer.But in 2018, I quit my job at the Montessori school and founded my company, Mind Brain Emotion, where I sell practical card games on emotional intelligence. My company's revenue in 2022 was more than $877,000.This is how I did it.<h2>The idea came together for me when I had 3 kids under 3 who would endlessly send me on an emotional roller coaster</h2>My work in child development as a school director had highlighted to me the value of learning social and emotional skills early on in life. And as a student, I was in a class once where the instructor grouped students in pairs and had them draw poker cards with ice-breaker questions on them. I learned that a deck of cards was the perfect simple and tactical medium for my idea.Next came the conceptualization stage. I studied the kind of language my target audience was using in Facebook groups for parents, counselors, and educators, and I polled a couple of groups to see how my products resonated with them.Many moms in the groups said they struggled to connect with their kids because they didn't know what to ask and didn't have enough time in the day, so I highlighted a feature to respond to this pain point — "engaging prompts to connect with your kids on the go: in the car, while waiting in line, and at the dinner table" — in my product description.In the early stages, I was iterating my product design myself almost every other week. I picked the card-deck design because I thought repurposing card suits and numbers would help users understand which skills they were working on without having to read a manual — the suits categorized the skills into competencies, and the numbers sorted them by level of difficulty.I now hire a part-time copywriter and a seasonal designer when I'm working on a new product. My team is currently three people: a part-time content developer, a part-time salesperson, and me.<h2>I started with a campaign on Kickstarter</h2>In May 2018, I advertised 1,000 preorders on Kickstarter for my first product, a deck called 52 Essential Conversations. I told friends and family, emailed schools and parent organizations, posted in Facebook groups, ran Facebook ads, and made an Amazon storefront.More than a third of the decks were bought via that <a href="https://www.kickstarter.com/projects/900100964/52-essential-conversations-a-game-on-life" target="_blank" rel="noopener">Kickstarter campaign</a>. I allocated the remaining decks to promote on Amazon and my website for the rest of the year, but everything sold out within the next two months after The Harvard Gazette <a href="https://www.gse.harvard.edu/news/18/09/power-conversation" target="_blank" rel="noopener">published an article</a> about my product. The publicity skyrocketed my sales on Amazon, and I plastered it all over my marketing copy and packaging.I also invited teachers, counselors, and college professors to record audio on the theme and content of a single card in the deck on my podcast, then integrated a "<a href="https://mindbrainparenting.org/parenting-podcast" target="_blank" rel="noopener">lessons by topic</a>" section into my website and promoted it as a virtual-card feature on Amazon. The expert guests and I then cross-promoted each other on social media.<h2>I used Amazon Ads to bid on keywords that consumers used to search for similar products</h2>A bid is the amount of money you're willing to spend toward a keyword or advertisement. <a href="https://affiliate.insider.com?postID=63cee14038646745ea72be33&amp;site=bi&amp;u=https%3A%2F%2Fadvertising.amazon.com%2Flibrary%2Fwebinars%2Fgetting-started-with-budgets-bids%2F%3Fref_%3Da20m_us_search_title" target="_blank" rel="nofollow noopener sponsored">Amazon Ads</a> includes an algorithm that recommends keyword bid prices to you. I bid on keywords related to what someone on Amazon might type when they searched for products related to emotional intelligence, such as "EQ for kids."To get preliminary data on which keywords were the most effective for driving people to my product, I used an <a href="https://affiliate.insider.com?postID=63cee14038646745ea72be33&amp;site=bi&amp;u=https%3A%2F%2Fadvertising.amazon.com%2Fsolutions%2Fproducts%2Fcustom-solutions%3Ftag%3Dgooghydr-20%26hvadid%3D448098134815%26hvpos%3D%26hvexid%3D%26hvnetw%3Dg%26hvrand%3D14027723695740280773%26hvpone%3D%26hvptwo%3D%26hvqmt%3Db%26hvdev%3Dc%26hvdvcmdl%3D%26hvlocint%3D%26hvlocphy%3D9067609%26hvtargid%3Dkwd-924350940226%26ref%3Dpd_sl_k83prr78e_b_sspa_ggl_d_us_ct_448098134815" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">Amazon tool</a> that chooses keywords for you to bid on based on your product listing and related customer searches.I learned that product-listing optimization was vital to my profitability and organic indexing, where you don't have to pay to get on top of the search-results page. You have limited time to catch a shopper's attention, so your product title, image, and description need to be as relevant as possible to what people are searching for and what you're providing. The more people who click to buy your product after a relevant search, the more likely Amazon will rank your product higher in the search results.I also talked to game-industry buyers at a conference in Chicago, and their feedback gave me the clarity I needed: I'd been marketing my cards as children's toys, which would mean I'd be competing in vain against fun games backed by giant game makers. I decided to switch my language from "card game" to "educational learning tool."<h2>Next, I conducted a satisfactory survey</h2>The survey consisted of 74 of my customers across dozens of schools in 11 countries. I used <a href="https://www.qualtrics.com/">Qualtrics</a>, an online-survey platform, and my email list to invite people to fill out the survey.My goal was to get an inside look at how, where, and why my customers were using my product. I came up with 20 questions — a mix of multiple choice, checking all boxes that apply, and open-ended inquiries — and was amazed to discover that educators and mental-health professionals were using this tool more than parents were, as I thought it'd surely be the opposite. Their reasons were that my cards complied with their educational standards and were easy to use and understand.The results helped me fine-tune my marketing copy on Amazon. I made it more educator-oriented by focusing on the learning and behavioral benefits in schools and after-school settings — speech and language support, class discussion, reflective writing prompts, and peer mentorship — and including photos from the educators' classrooms on my website.I did more market research in late 2018 and by the following March, another card deck was born: 52 Essential Relationships.I've since expanded, and I now sell seven different decks. I went backward to move forward in my business because I recognized that in order to have genuine conversations, trust and understanding are prerequisites.

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