You Searched For "AdSpend" and got 20 results
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4 mins read
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
5 mins read
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…
4 mins read
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend
4 mins read
Facebook is pouring millions into TV and outspending Amazon and Google in the race to dominate voice-activated devices - but it may not be able to hold its ad-spending lead much longer
According to data from TV analytics vendor iSpot.tv, the three companies spent $427 million on TV a…
Lauren Johnson
1 min read
GARTNER: Mobile Adspend To Double By 2016
The soaring popularity of smartphones and tablet devices and proliferation of mobile phone “apps” w…
The Daily Telegraph
4 mins read
HUL Vs ITC: Good, the better and the best
It’s been a tough quarter for large FMCG players in India with muted consumer sentiment, weak rural…
4 mins read
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
6 mins read
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
4 mins read
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023
4 mins read
India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022
Beauty and personal luxury ad spend fell roughly in line with the market in 2020
6 mins read
Your ACs, fridge and washing machines may get cheaper soon
The premium you have been paying on all your household electronics like ACs, fridge, microwaves and…
4 mins read
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
4 mins read
3 unique and cheap ways I've built strong connections with customers to grow my multimillion-dollar jewelry business
Array CEO Priyanka Murthy says celebratory events and a VIP loyalty program have paid off way bette…
Erin Greenawald
4 mins read
Facebook’s fake crypto ads are being taken to court by Australian billionaire Andrew Forrest
In more bad news for Facebook, Australian billionaire Andrew Forrest has filed a criminal case agai…
4 mins read
It will take the global ad market at least two years to fully recover from COVID-19: WARC
The market would need to grow by 4.4% in 2022 to match 2019’s peak of $620.6 billion
2 mins read
Titan may clock heavy losses in Q4 as people postponed weddings— investors now await management guidance
India’s top fashion accessories manufacturer Titan is set to announce its fourth-quarter results on…
5 mins read
KPMG India reveals how COVID-19 has impacted the media and entertainment industry
Print will get a new lease of life.
3 mins read
The Media and Entertainment industry post Covid-19: The best and worst of times
How the media and entertainment landscape will change in the 'new normal'
5 mins read
Supply-chain woes pull Christmas ads forward
In this week's Insider Advertising we're covering early Christmas ads, the rise in BNPL ad spending…