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<ul><li>We caught up with <keyword id="1988206" type="PERSON" weightage="20" keywordseo="Dheeraj-Sinha">Dheeraj Sinha</keyword>, CEO &amp; Chief Strategy Officer, South Asia, <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword> to talk about all that has been happening at the agency, how they have been coping in these difficult times.</li><li>Sinha told us all that is being done to make sure its employees are safe and motivated and its clients get the most effective solutions to their problems.</li><li>He also gives some advice to brands on how to navigate these times. </li></ul>The past one year has been challenging for people the world over. It has been the same for organizations that had to pivot overnight, start functioning remotely and ensure the safety, and sanity of their employees. For <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">advertising</keyword> agencies, that thrive on brainstorming together and the resultant camaraderie, things were obviously challenging and while many agencies have been called out for not being able to empathize with their people, there were a few agencies that got it right too. For Leo Burnett, a few of the pivots they had been bringing about in the agency in the past 2-3 years worked in its favor. The year 2020, despite being a difficult year, saw the agency lose zero clients, bring home quite a few awards and come up with work that was noticed and loved. Dheeraj Sinha, CEO &amp; Chief Strategy Officer, South Asia, Leo Burnett gives the credit for a good performance amidst such gloom to the culture the agency has been able to build in the past few years. “We all know what the agency of the future is going to be. It will be about solving our clients’ real-time problems, not just with advertising but with the combined use of creativity, data and technology. But I feel what really prepares us for the uncertain future is the culture we are able to build. In terms of culture, the agency of the future has to be really flat and everybody has to be a creator. But if you have an agency with an ingrained culture of resilience, of people coming together, fighting together and making things happen, we will be able to succeed, because frankly, we don't really know what tomorrow might throw at us,” he said. As a leader, Sinha has been working towards building and strengthening this culture that he speaks about. Not wanting to restrict itself to just a creative workshop, the agency has been focusing on creating full-funnel solutions for its clients. A recent example is its campaign for <keyword id="6568790" type="COMPANY" weightage="20" keywordseo="acko-insurance">ACKO Insurance</keyword> where it created StreetEye, a motorcycle-mounted device to detect submerged potholes in real-time. Designed and developed by the Leo Burnett team, StreetEye tried to solve one of India’s age-old issues – pothole-related accidents. The agency has also launched three specialized divisions – Leo Burnett Digital, Consult and Design, to give clients exactly the solutions they are looking for. Building a culture also includes how you treat your employees and Sinha says his focus also has been to keep everyone motivated through the last one year, when everyone has had to stay at home. “The biggest job in a people’s business like advertising is to keep our people’s energies up. I sometimes feel I'm the Chief Energy Officer of Leo Burnett and not the Chief Executive Officer,” he said with a laugh. Over the last year, the agency has come up with frameworks such as 0-3-6, a short- term thinking model to help brands and businesses navigate the not just the immediate (0) but the next three and six months. It has also conducted over 50 workshops for clients. Sinha has also been having conversations with different people from his team which he has named ‘Chai Pe Charcha’, to make sure he is able to have a connect with employees who he does not talk to on a daily basis. Sinha also said that democratizing leadership has had an important impact on how the culture at the agency is shaping up. “As soon as we entered the pandemic last year, we created a platform for our top 50 leaders. We meet every Tuesday and discuss all kinds of issues. We discuss business, new business, people issues, and a lot of the decisions are taken jointly. If we're going through an issue, it's not one person's decision, rather, the decisions are being owned by a larger culture or a larger group of people. And that to my mind has gone a long way because everybody had a contribution and a say in the direction that agency was headed and in the decisions that we should be taking. And whenever we were in trouble, I would always call upon people and people have stood up and fought and we’ve together won the day,” he explained. When asked what one of his biggest lessons from the last one year has been, he said, “You need to lead from the front. You cannot ask people to do things that you would never do yourself. You have to lead from the front, you have to be out in the trenches because there’s no way of replicating the amount of camaraderie and strength in culture that builds.” He feels it is a combination of all these factors that helps the agency sail through, relatively unscathed from the turbulence of 2020. “If you look at our revenue performance in 2020, we weren’t more than 5-6% short than say 2019, which in a year like 2020 is really good. Despite the lockdown, we won around 20 new business pitches, we created close to 1000 pieces of work, we conducted 0-3-6 workshops. In fact, we were India's number one agency at APAC Effies and at <keyword id="250856" type="COMPANY" weightage="20" keywordseo="AdFest">Adfest</keyword>. I would attribute all of these achievements to the culture we’ve managed to create at Leo Burnett,” he said. On how he anticipates the current wave will impact advertising budgets overall, Sinha said, “I feel most of us right now are going to wait and watch, in terms of how this situation pans out. I feel there are two possible scenarios. If we are able to bring the situation under control, say by the end of May in places like Mumbai, I feel it would lead to a postponement of budgets and demand. But if it goes longer and deeper, that is when we will see budget cuts. We might also see some demand vanish.” Considering the times we are living in where there is immense suffering all around us, what does he think is the correct approach for brands, considering for many people, ads might be the last thing on their minds at the moment! “If you're a brand, large or small, and you have a stake in the Indian consumer market, you're on TV, Digital, you're playing advertising and selling your products, you have to have a stake in what's going on at this point in time. You have to be on ground and help. I have this whole idea of brands being socio-capitalist where, of course, you are a part of the consumer economy but you should also focus on how you can help. Can you help with oxygen, medicines, food, contribution, entertainment or information? And if you can, this is the time for you to help, you have to play your part as a responsible corporate citizen,” he said.

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett

<h1>
	<a href="http://www.bestmediainfo.com/wp-content/uploads/2014/03/ADFEST-2014-logo.jpg"></a></h1>
 Adfest 2014 has announced the shortlists in eight categories for the 2014 <keyword id="71296" type="COMPANY" weightage="40" keywordseo="Lotus">Lotus</keyword> Awards as three days of <keyword id="6356234" type="POSITION" weightage="40" keywordseo="Speaker">Speaker</keyword> Sessions, Workshops and Award Presentations kicked off today at <keyword id="6357117" type="COMPANY" weightage="60" keywordseo="bangkok">Bangkok</keyword>. It concludes on Saturday, March 8.

	Among the shortlists announced so far, Indian agencies have secured 16 shortlists, of which eight are for Press Lotus alone, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus.

	Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India has three shortlists - two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness.

	JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.

	The shortlisted entries from India:
 
<table border="1" cellpadding="0" cellspacing="0" class="alignleft">
	<tbody>
		<tr>
			<td nowrap="nowrap" valign="bottom" width="192">
				Entry Title</td>
			<td nowrap="nowrap" valign="bottom" width="129">
				Brand</td>
			<td nowrap="nowrap" valign="bottom" width="175">
				Agency</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Press Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Household Products &amp; Maintenance</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Music</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Man</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Woman</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Dock</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Console</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Monkey</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Communication Media &amp; Publications</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				William Shakespeare</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Mark Twain</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Radio Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Corporate</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Beep-Beep</td>
			<td valign="bottom" width="129">
				Election Campaign</td>
			<td valign="bottom" width="175">
				Linen-A Lintas Group Company Gurgaon</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Film Craft Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Directing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Lal Batti (Red Beacon)</td>
			<td valign="bottom" width="129">
				News Nation</td>
			<td valign="bottom" width="175">
				Unimagic Studios Mumbai</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Editing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Original Music Score</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Media Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Screen And Displays</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The B-Movie</td>
			<td valign="bottom" width="129">
				Star Aids Awareness</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Ambient - Small Scale</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Stick It Art</td>
			<td valign="bottom" width="129">
				Public Awareness</td>
			<td valign="bottom" width="175">
				BBDO India</td>
		</tr>
	</tbody>
</table>
 
 This year, 56 jury members from 18 cities were tasked with judging the 2014 Lotus Awards with <keyword id="1739834" type="UNKNOWN" weightage="40" keywordseo="Tor-Myhren">Tor Myhren</keyword>, World <keyword id="2105864" type="UNKNOWN" weightage="40" keywordseo="Chief-Creative-Officer-at-Grey-and-President">Chief Creative Officer at Grey and President</keyword> of <keyword id="2105863" type="UNKNOWN" weightage="40" keywordseo="Grey-New-York">Grey New York</keyword>, as <keyword id="585295" type="ORGANIZATION" weightage="40" keywordseo="Grand-Jury">Grand Jury</keyword> <keyword id="2540" type="POSITION" weightage="40" keywordseo="President">President</keyword>.
 Adfest received 3,253 entries from 41 cities to this year's competition. The top five cities by number of entries are Tokyo, Mumbai, Bangkok, <keyword id="6356662" type="COUNTRY" weightage="40" keywordseo="Singapore">Singapore</keyword> and <keyword id="6370280" type="CITY" weightage="40" keywordseo="Manila">Manila</keyword>.
 There are 17 categories in the 2014 Lotus Awards: Film Lotus, Radio Lotus, Press Lotus, Outdoor Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New <keyword id="303" type="POSITION" weightage="40" keywordseo="Director">Director</keyword> Lotus, Effective Lotus, Media Lotus, Integrated Lotus, INNOVA Lotus and Lotus Roots. 
	 
	Courtesy: <a href="http://www.bestmediainfo.com/" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

<ul><li>Ad industry mourns the loss of <keyword id="11230807" type="PERSON" weightage="20" keywordseo="syed-mohammed-talha-nazim">Syed Mohammed Talha Nazim</keyword>.</li><li><keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> had appointed Syed Mohammed Talha Nazim as <keyword id="399230" type="POSITION" weightage="20" keywordseo="executive-creative-director">Executive Creative Director</keyword> for its Bangalore office in March 2020.</li></ul>Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim has passed away. Divya Bhatia, Ogilvy's Group Creative Director shared the news on LinkedIn. <div type="javascript" title="Custom" contenttype="Text"><cdata><![CDATA[]]></cdata></div> Nazim worked with Ogilvy from 2014 to 2016 and returned to Ogilvy last year, when the lockdown was announced in March. Before that, he had a short stint as an entrepreneur. He founded BoltHill Technologies in October 2019. He had also won Ogilvy’s only <keyword id="2926655" type="COMPANY" weightage="20" keywordseo="Cannes-Lion">Cannes Lion</keyword> in 2015. He had over 180 metals and nominations in international and domestic award shows such as Cannes, D&amp;AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, Kyoorius and Abbys. He had also co-created JSW Steel’s groundbreaking campaign with Geeta Phogat, the first Indian woman to win a gold medal in Wrestling at the Commonwealth Games. <div type="Youtube" id="-bK04dGgGLY" title="JSW Steel- Will of Steel- Geeta Phogat's story" thumbUrl="https://i.ytimg.com/vi/-bK04dGgGLY/mqdefault.jpg"></div> “Can’t process this. This is shocking and heartbreaking. He had such a pleasing personality, a sweet smile and childlike enthusiasm for ideas. I remember how he told me about the 3 H’s for success in my Ogilvy interview - Honesty, Hunger and Humility. I am so unlucky that I couldn’t work with him for long. God bless his soul and give enough strength to his family to bear the inexplicable loss,” wrote <a href="https://www.linkedin.com/in/harshil-dhawan-15978b36/">Harshil Dhawan, Associate Creative Director at Ogilvy.</a> Prasoon Joshi also tweeted. <div type="twitter" handle="prasoonjoshi_" handlename="Prasoon Joshi" image="http://pbs.twimg.com/profile_images/641071233061138432/02zSGJzn_normal.jpg" favoritecount="24" retweetcount="4" status="Very saddened by the untimely demise of copy writer/creative director #TalhaNazim. Will cherish our discussions. H… https://t.co/uSGQ6CFIrh" createdat="1620627488000" id="1391638666766782464"></div> <div type="javascript" title="Custom" contenttype="Text"><cdata><![CDATA[]]></cdata></div> “Back in Burnett, his gentle wit was the balm in all the brawl. Too young and too good to lose. Shocking. Devastating. Unbelievable,” said Raj Dutta, Creative Director and Head of Content, Gameskraft Technologies. In a career spanning 21 years, he worked with Leo Burnett, Bates, McCann, and Ogilvy.

Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away

<ul><li>Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. </li><li><keyword id="2950742" type="PERSON" weightage="20" keywordseo="Sandipan-Bhattacharyya">Sandipan Bhattacharyya</keyword>, CCO, has been promoted to Managing Director (MD) &amp; Chief Creative Officer (CCO), <keyword id="353703" type="COMPANY" weightage="20" keywordseo="Grey-Group">GREY group</keyword> India. </li></ul> GREY group today announced a new structure and go to market strategy in India. <keyword id="2657559" type="PERSON" weightage="20" keywordseo="Anusha-Shetty">Anusha Shetty</keyword>, CEO AutumnGrey, a digital-first leader &amp; trailblazer, has been appointed Chairman &amp; Group CEO, GREY Group India. Shetty is known for her relentless passion in developing and driving client business. Under her leadership, AutumnGrey has delivered several ground-breaking and award-winning online &amp; digital campaigns that has firmly established AutumnGrey as one of India’s premier digital agencies. Her leadership &amp; management skills, along with her digital knowledge is second to none. With over 20 years of marketing &amp; advertising experience, and a career spanning across India and Silicon Valley, Shetty co-founded Autumn Worldwide, a hyper-specialised Digital Marketing firm with offerings such as; Digital Creative Outreach, Big Data Listening &amp; insights, Business Intelligence, Online Reputation Management, Command Center Management, Media Planning &amp; Buying and Technology Development. Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few. Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from AutumnGrey, to create a future-facing agency model and framework. Anusha Shetty commented, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.” “Anusha is one of those unique talents who possesses a rare combination of digital &amp; social media knowledge along with entrepreneurial flair &amp; business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said Nirvik Singh, Global COO GREY group and Chairman &amp; CEO, GREY AMEA. Sandipan Bhattacharyya, CCO, has been promoted to Managing Director (MD) &amp; Chief Creative Officer (CCO), GREY group India. He has led the agency to win multiple Lions at Cannes, India’s first D&amp;AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins. The newly created role of Creative Leader as Managing Director signals GREY’s vision of putting creative front and centre of its growth story. As MD &amp; CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level. GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi &amp; Saatchi. “Sandi is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction &amp; storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” remarked Nirvik Singh. Sandipan said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call” Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

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This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett

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Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

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