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Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
Indian companies pumped up ads but that didn't help sales
As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
Google, Facebook and their story behind controlling 60% of India’s digital ads
Companies like Walmart have already roped in Indian firms and have started to spend ma…
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Koo is spending ₹2.6 lakh a day on Facebook to beat Twitter
Social media app Koo started with a big bang, garnering interest from users, investors and in some …
Biden is trouncing Trump on the airwaves, more than tripling the president's ad spending in August
The Biden campaign now has a $141 million edge in cash on hand over the Trump campaign, according t…
Jake Lahut
CTV programmatic ad spending (2019-2023)
Find out how much CTV will account for the total programmatic ad spending for this year and what wi…
Insider Intelligence
BJP spends too much on political advertising on Facebook as Congress spends too little — yet again
And, over ₹20 million came from the Bharatiya Janata Party (BJP), the country’s country's larges…
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
There has been a significant change in peoples’ reading patterns.
Media and entertainment revenue to rebound 27% next fiscal: Report
Strong balance sheets, liquidity to cushion credit profiles of larger players