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2 mins read

Complaints of loud TV commercials are growing, and now the FCC wants your help to turn down the volume

The agency is asking the public's opinion about how to enforce a decade-old rule for TV broadcaster…

Dominick Reuter   


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4 mins read

Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India

BARC India released the second edition of its What India Watched report for 2019

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3 mins read

PV and 2W sales disappoint in December, but stronger growth ahead, say analysts

In December, passenger vehicle and two-wheeler companies saw sales decline, even as they saw growth…

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2 mins read

A new bill will try to finally fix television commercials that are way, way louder than the programming

The newly introduced act would make sure the FCC ensures that commercials from television and strea…

Madison Hall,Brent D. Griffit…   


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8 mins read

Passenger vehicle sales steady, commercial vehicles drive growth in March

The Indian auto industry’s March sales numbers were in line with analyst expectations. Commercial v…

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5 mins read

All major automakers except Bajaj Auto expected to register growth in January say brokerages

All major Indian automakers, except Bajaj Auto, are expected to report a year-on-year increase in t…

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4 mins read

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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6 mins read

Philips 8100 Series 50-inch Smart TV Review

The smart TV market is not short of options anymore. We now have TVs available at different sizes, …

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1 min read

Between April and June this year, 21% ads on TV were endorsed by celebrities: Report

Celebrity endorsements on TV has seen a visible increase in June

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9 mins read

Sony Bravia XR X90K 65-inch review

In June 2022, Sony launched a new upper mid0range 4K LED smart TV - Bravia XR X90K - in India as a …

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16 mins read

Check out these 41 pitch decks that advertising startups used to raise millions from top investors

These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…

Business Insider   


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4 mins read

Mixed demand trends for autos in November as festive boost wears off but signs of rural recovery visible

Indian auto companies are looking at mixed demand momentum after making merry post the festive seas…

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4 mins read

Indian car makers drive the festive boom, two-wheelers showing signs of revival

The festival season has turned out to be a blessing for Indian automakers, with registrations of pa…

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11 mins read

It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week

Sima Taparia has found a new match in Urban Company and people are glad to see their stars aligned …

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5 mins read

I played 'Survivor' 3 times. Here are 8 things even superfans don't know about Tribal Council.

Former contestant goes behind the scenes of Tribal, from how seating arrangements work to how long …

Malcolm Freberg   


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8 mins read

Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?

How can HUL undo the damage caused by Sebamed’s advertising campaign?

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4 mins read

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion