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Complaints of loud TV commercials are growing, and now the FCC wants your help to turn down the volume
The agency is asking the public's opinion about how to enforce a decade-old rule for TV broadcaster…
Dominick Reuter
Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India
BARC India released the second edition of its What India Watched report for 2019
PV and 2W sales disappoint in December, but stronger growth ahead, say analysts
In December, passenger vehicle and two-wheeler companies saw sales decline, even as they saw growth…
A new bill will try to finally fix television commercials that are way, way louder than the programming
The newly introduced act would make sure the FCC ensures that commercials from television and strea…
Madison Hall,Brent D. Griffit…
Passenger vehicle sales steady, commercial vehicles drive growth in March
The Indian auto industry’s March sales numbers were in line with analyst expectations. Commercial v…
All major automakers except Bajaj Auto expected to register growth in January say brokerages
All major Indian automakers, except Bajaj Auto, are expected to report a year-on-year increase in t…
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Philips 8100 Series 50-inch Smart TV Review
The smart TV market is not short of options anymore. We now have TVs available at different sizes, …
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
Sony Bravia XR X90K 65-inch review
In June 2022, Sony launched a new upper mid0range 4K LED smart TV - Bravia XR X90K - in India as a …
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…
Business Insider
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
Mixed demand trends for autos in November as festive boost wears off but signs of rural recovery visible
Indian auto companies are looking at mixed demand momentum after making merry post the festive seas…
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Radio saw a hike by 3% during the lockdown period.
Indian car makers drive the festive boom, two-wheelers showing signs of revival
The festival season has turned out to be a blessing for Indian automakers, with registrations of pa…
It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week
Sima Taparia has found a new match in Urban Company and people are glad to see their stars aligned …
I played 'Survivor' 3 times. Here are 8 things even superfans don't know about Tribal Council.
Former contestant goes behind the scenes of Tribal, from how seating arrangements work to how long …
Malcolm Freberg
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads