You Searched For "Ad Tech" and got 20 results
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2 mins read
Amazon is shuttering Freevee and some insiders fear layoffs could be coming in the tech giant's entertainment arm
Amazon is phasing out its free streamer Freevee, which struggled with identity and financial losses…
Lucia Moses
2 mins read
Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
A take-private deal by a private equity firm like KKR could help IAS grow further without the quart…
Lara O'Reilly
3 mins read
Why does the US want Google to sell its Chrome browser?
The US Justice Department is taking on Google in two antitrust trials, demanding the tech giant sel…
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
4 mins read
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
5 mins read
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
3 mins read
A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as u…
Sydney Bradley,Dan Whateley
3 mins read
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
3 mins read
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has …
Mia Jankowicz
5 mins read
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…
Lucia Moses
2 mins read
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also c…
Lucia Moses
4 mins read
Why Roblox investors are shrugging off a blistering short-seller report
Roblox dropped 10% after Hindenburg accused it of inflating user numbers. But the stock rebounded, …
Lucia Moses
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
2 mins read
Instagram has surged to a new high among US teens, new data reveals
Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.
Sydney Bradley,Dan Whateley
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
5 mins read
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
3 mins read
Amazon is jumping into news as it closes in on a deal with Brian Williams
Brian Williams is close to a deal with Amazon to host an election-night special that could mark the…