You Searched For "Acxiom" and got 20 results
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Conversational style and first-person narratives help brands connect with consumers, says Acxiom CMO
Jed Mole, CMO of Axiom, spoke to Insider about connecting with customers in an authentic way, at th…
3 mins read
Ad agency IPG plans to buy Acxiom's data-marketing division for $2.3 billion
IPG's deal to acquire the Marketing Solutions group does not include Acxiom's LiveRamp data-migrati…
Lauren Johnson
4 mins read
Acxiom, a huge ad data broker, comes out in favor of Apple CEO Tim Cook's quest to bring GDPR-like regulation to the United States
Acxiom, like Mr. Cook, also supports a national privacy law for the US, such as GDPR provides for t…
Becky Peterson
2 mins read
Facebook's Big Data Partner Knows Who You Are Even When You Use A Different Name On The Web
AOS solves a longstanding problem for the kind of big, packaged goods marketers that Facebook wants…
Jim Edwards
2 mins read
Macy's Exec Says People Are Wrong To Get 'Pissed' When Marketers Use Their Personal Data
"The media has spun this story so negative, and it's really a shame that people in our positions ha…
Aaron Taube
2 mins read
Macy's Exec Says People Are Wrong To Get 'Pissed' When Marketers Use Their Personal Data
"The media has spun this story so negative, and it's really a shame that people in our positions ha…
Aaron Taube
1 min read
The Site That Shows You All The Personal Data Advertisers Have On You Isn't Entirely Accurate
Acxiom, which is still in beta, blames the discrepancies on its wide variety of sources, including …
Jillian D'Onfro,Jillian D'Onf…
6 mins read
The business model for giant ad agencies is under fire - but IPG says its $2.3 billion bet on Acxiom gives it a massive advantage over other firms
Kumar: One of the things that AMS is known a lot for is the ability to manage first party data. Tha…
Lauren Johnson
1 min read
Big Data Giant Acxiom Makes $310 Million Acquisition [THE BRIEF]
Data management giant Acxiom will acquire B2B software company LiveRamp in a deal worth $310 millio…
Aaron Taube
3 mins read
Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso
While IPG claims that the acquisition has led directly to new business wins, some observers remain …
Patrick Coffee
5 mins read
LiveRamp is one of Silicon Valley's most undervalued companies-and insiders think there could be a 'food fight' by potential acquirers
LiveRamp's business brought in $211 million in revenue in fiscal 2018, which was up 43% from the ye…
Becky Peterson
2 mins read
Ad industry execs are buzzing about a potential sale of LiveRamp, one of the must trusted marketing data platforms
Why would Acxiom want to unload something so valuable? Well, the company, which compiles marketing …
Mike Shields
2 mins read
One of the data companies that Facebook just kicked off its platform is livid: 'We are getting thrown under the bus'
Facebook has positioned that move as being aimed at better protecting consumer privacy in light of …
Mike Shields
4 mins read
Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around
Since Facebook decided to close Partner Categories in March, Arun Kumar, chief data and technology …
Lauren Johnson
2 mins read
Ad holding company IPG takes aim at Accenture and consultants
Here are the top media and advertising stories from Business Insider for October 27.
Lauren Johnson
2 mins read
What you need to know in advertising today
The Justice Department and FBI's probe into Cambridge Analytica is now looking at Facebook, and the…
Lauren Johnson
2 mins read
Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'
Agencies are under increasing pressure to beef up their data capabilities and expertise as more adv…
Lauren Johnson
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
5 mins read
'You're supposed to be at arm's length:' As ad agencies are spending billions to acquire data, some see potential conflicts of interests for advertisers
Publicis isn't alone. As more marketers ask for proof that digital ads drive sales and the momentum…
Lauren Johnson
2 mins read
What you need to know in advertising today
In fact, internal documents at Facebook show that its own marketing strategy was influenced by what…