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<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate, which has created ripples in the Indian market for being a disruptive and innovative brand has launched its first radio campaign nationally. The radio campaign spots have been conceptualized by Orchard , a unit of Leo Burnett Ad agency and implemented by Madison and will run across 7 radio channels in Tier 1 &amp; 2 cities. 
 
<keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> v2.0, the company’s second super offer carnival in India will be held on the 7th and 8th of April and will offer unprecedented gifts and discounts to its customers on Flipkart. From a chance to win Mahindra KUV 100 as a bumper prize, to an easy exchange offer, the carnival will be an exciting day for Indian buyers. 
 
To promote the same, LeEco has collaborated with major radio channels across the country like Red FM, Fever 104 FM, Radio Mirchi, Big FM, Radio City, My FM, and Radio Tadka. Channels across Delhi, Mumbai, Bangalore, Chandigarh, Indore, Lucknow, Patna, Surat, Jaipur, Kolkata, Ahmedabad, Pune, Chennai and Hyderabad, will air details on offers and discounts, users can avail on LeEco day. 
 
Through this campaign, the company aims to target the age group of 15-30 years by enticing them to upgrade from their existing smartphones to LeEco’s Superphones. 
 
Talking about the campaign, Atul Jain, COO LeEco India said, “LeEco’s philosophy has been to provide customers with an encompassing and unprecedented experience. Our initiatives like the LeECo Day are part of our efforts to go-beyond customer expectations and provide them with the ‘Le experience’ we are known for globally. Considering most of our users are millennials and listen to radio which commuting, we decided to promote the LeEco Day at such a large scale over radio. We are sure that customers will make use of the LeEco Day 2.0 to the fullest and join the family of superphone users.” 
 
Since the launch of its phones the Le 1s and Le Max, LeEco devices have established themselves as the phone of choice among users, with their best in class performance and competitive pricing. LeEco has been aggressively marketing its devices in India and has already been present across traditional and new media outlets since January 2016.

LeEco tunes into FM for LeEco Day; launches high blitz radio campaign

LeEco superphones are back on popular demand for two more days on an e-commerce platform, Flipkart. Much loved flagship killer – <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> and the super-premium <keyword id="2861359" type="UNKNOWN" weightage="100" keywordseo="LE-MAX">Le Max</keyword> are now available on attractive exchange offer on March 1 &amp; 2. 
 
LeEco has announced a striking, hard-to-pass-up exchange offer that will give consumers a chance to exchange their old smartphone and get up to Rs 6000/- off on Le 1s or up to Rs 20,000/- for Le Max. This means that on March 1 &amp; 2, consumers can avail of over 50% off on the Le Superphones. LeEco consumers can now revel on the fact that they can own the Superphones without registration. The sale for Le 1s and Le Max opens on March 1 at midnight. 
 
Earlier the brand has broken many industry records as well as reaped an enormous response from consumers for its recently organised LeEco Day. LeEco is already working on some of the world's cutting edge ecosystem solutions in the field of Mobile, big screen, sports, content, auto-mobile. LeEco believes that a combination of devices with innovative gadgets/apps for niche requirements will propel the company's sales into a different higher level. 
 
The big differentiator for LeEco is its four pronged offering of devices, content, application and platform. The devices (Superphones) are first part of the ecosystem LeEco successfully unveiled in Indian market, further more LeEco plans not just to piggyback on the burgeoning superphone sales in the second largest smartphone market of the world, but has also adopted the path of "Device plus" while discarding the path of "Device-only" to make inroads in Indian market that will take user experience to an altogether higher echelon. 
 
About LeEco 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le Superphones back on sale on popular demand

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> (formerly Letv), a leading global Internet technology company, was awarded “Best of <keyword id="111480" type="ORGANIZATION" weightage="100" keywordseo="mobile-world-congress">Mobile World Congress</keyword> - Most Innovative Company” by leading UK technology site <a href="http://www.alphr.com/technology/1002790/leeco-wins-alphrs-most-innovative-company-award-at-mwc-2016">Alphr.com</a>. LeEco was recognized for its high quality products, innovation and market disruption notably in the smartphone and automobile industries, where it’s generated headlines around the world. 
 
“We’re honored to receive the ‘Best of Mobile World Congress - Most Innovative Company’ award from Alphr,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at LeEco. “LeEco has made tremendous momentum over the past year having just entered the smartphone market last spring, and expanding to India and the U.S. this year. This award reinforces our vision to bring consumers everywhere a truly connected lifestyle that is powered by an Internet ecosystem of content and accessible, innovative products.” 
 
David Court, editor at Alphr.com said, “It’s pretty clear that LeEco is one to watch. The spec of its flagship handset, the Le Max Pro is tantalizing; we can’t wait to test it. Combined with some of the innovations they are working on in Car-Tech, as well as their Smart ‘Super Bike’ make LeEco the winner of Alphr.com’s ‘Most Innovative Company’ award for MWC 2016.” 
Among LeEco’s recent innovations are the world’s first Qualcomm® Snapdragon 820-powered smartphone the Le Max Pro, which was unveiled during the Consumer Electronics Show in Las Vegas this past January, as well as its electric, connected smart bicycle, the Super Bike. 
 
The Le Max Pro boasts a robust set of features, including the Snapdragon SenseTM ID fingerprint technology, the mobile industry’s first comprehensive ultrasonic-based fingerprint biometric solution, providing a more secure, spoof-resistant alternative to capacitive-based fingerprint sensors. The Le Max Pro also features 802.11ad WiFi for real-time wireless streaming and Qualcomm® Quick Charge™ 2.0 for up to 75% faster charging than conventional methods. 
 
The sleek, modern Super Bike is optimized for an eco-riding lifestyle, focused on Android connectivity, state-of-the-art software and top-of-the-line hardware to offer riders a futuristic transportation experience. The Super Bike features a smart riding system, fingerprint identification, a smart lock, two-way radio, sensor group and power management system. This first-of-its-kind bike is currently available in China and will be available in the U.S. later this year. 
 
This week, LeSports, the sports arm of LeEco, acquired exclusive international broadcast rights covering five seasons for China’s top football league, the Chinese Super League (CSL). Starting in 2016, LeSports will live stream CSL matches in the U.S., mainland China, Hong Kong, Macau, Taiwan, Canada, Southeast Asia, and more. The partnership exemplifies LeSports’ continued disruption to the global sports industry with its ecosystem of content, smart devices, event operations, and customer service. 
Freshly inked this month, LeEco announced a joint venture with luxury sports car maker Aston Martin in which the two companies plan to co-develop a range of next-gen connected electric vehicles, including a production version of Aston Martin’s RapidE slated to hit the market by 2018. The two companies will work together on research and development, production, manufacturing and sales of electric cars for brands including Aston Martin and LeEco. 
 
About Alphr.com 
Launched in June 2015 Alphr.com has become one of the UK’s biggest technology websites. Covering the amazing technologies that change the way people work and live, Alphr is a website for people who embrace new technology and thrive on change. 
 
About LeEco 
LeEco is a leading, global Internet technology company that converges culture, content, innovation, lifestyle and entertainment with a jaw-dropping array of products and experiences that fit perfectly into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, and the technology and entertainment industries, with an integrated ecosystem that spans smartphones, TVs, transportation, sports, film, entertainment and more. LeEco was recently named one of Fast Company’s 2016 “Most Innovative Companies.” To learn more, visit LeEco’s official <a href="mailto:www.leeco.com">website</a> and follow them on Facebook and <a href="https://twitter.com/letvusa">Twitter</a>.

LeEco Awarded Most Innovative Company at Mobile World Congress

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale. 
 
LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking. 
 
The second flash sale is on Feb 9th 12 noon and registration are open exclusively on Flipkart. 
 
About LeEco : LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Overwhelming response to Le1s: LeEco extends the Cash back offer for the second flash sale!

The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

New Delhi, April 13, 2016: Over the last few years, the <keyword id="28168" type="TECHNOLOGY" weightage="40" keywordseo="Smartphone">smartphone</keyword> market in India has witnessed various brands launching models offering flagship features at a value price, making customer spoilt for choices. However, what has changed drastically is the price consumers are now willing to pay for premium features on a smartphone. It is interesting to note the gradual shift from sub-Rs. 8,000 category to a sub-Rs. 10,000 – Rs. 15,000 category indicating that customers are willing to shed a little extra, if they get premium specs at a competitive price. The recently launched Superphone from LeEco- the Le 1s is one such flagship killer which in true disrupted the market, offering consumers hi-end flagship like features, premium looks with an all-metal unibody design, fingerprint scanner, best-in-class technology, unique model of content integration – all of this at a disruptive price of just Rs. 10,999, making it a first among equals! 
 
Le 1s has proved to be a game changer in the industry offering fully metal body, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price. That’s not all! The Le1s features the revolutionary Type C charger, which makes charging quick -- just 5 minutes of charge gets you 3.5 hours of talktime! The reversible USB Type-C connector is technologically advanced than its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first. For tech enthusiasts, the Le1s offers two charging paths, 24W charger, 3A Data Cable, and high-density superfast charging battery supporting the Type C connector. 
 
The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as well as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature ensures that you never run out of entertainment even when your battery runs out. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! Compared to Redmi Note 3 and Huawei Honor 5X, the Le 1S is slimmer and sleeker measuring just 7.5mm, as against 8.65mm of Redmi Note 3 and 8.1mm of Huawei Honor 5X. Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to Huawei Honor 5X offering 16GB internal storage. 
 
Another strength of Le 1s is its touch screen with Gorilla Glass 3, which is a high-end model of specialized toughened glass designed to be thin, light and damage-resistant and used to be adopted by only high-priced flagship phones. This is one feature which most of Le 1s’ competition do not boast of, making the Superphone have an edge over its competitors. Additionally, the touch screen of Le 1s adopted in-cell technology, which is the same Apple has adopted. 
 
With this technology, the touch sensors can be put inside the color filters, and makes the touch screen thinner. By eliminating one significant layer, this technology can improve the clarity of images. 
 
By comparison, competitors like the Redmi Note 3 adopted GFF (glass-film-film) technology for their touch screen and reduce the cost by sacrificing the clarity of images and thinness of the screen. 
 
It is no wonder that Le1s has been the top seller in China since its release last October – having sold more than 2 million units in just two months and has created several industry records in India as well. 
 Not to forget the content ecosystem that is a <keyword id="3205550" type="UNKNOWN" weightage="60" keywordseo="LeEco">LeEco</keyword> exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets. Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://images.indianexpress.com/2016/02/le1s-b2.jpg">Image Source</a>

LeEco’s flagship killer Le 1s is the
smartest Superphone in its category

LeEco's flagship killer device- the Le1s has truly disrupted the Indian smartphone market. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. One such feature being the revolutionary Type C charger which makes charging quick- imagine just 5 minutes of charging gives the user a 3.5 hour of talktime! 
 
At a value price, the Le 1s offers USB Type-C charger which is not just future-proof but also makes data transfer quicker and charging superfast. 
 
Here is decoding the user benefits of Le 1s’ revolutionary Type-C Charger- 
Superfast Charging - USB Type-C also allows faster electricity transfer, which means that devices such as phones will charge faster. It also allows two-way power transfer. The Le 1S comes with a 3,000mAh battery with a fast charging support, which makes the phone a must buy for technology enthusiasts and youth alike who love spending time on their <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword>. 
 
Quick Data Transfer – USB Type C uses more efficient data encoding which enables it to transfer content either way at really quick speeds. USB Type-C is backward compatible, which means that a USB adapter can be used to connect it to a computer or laptop that only has standard-sized USB ports. 
 
Reversible Usage - The primary difference is, it's reversible, which means that unlike the Micro-USB plug we use now, one can stick in a USB-C cable any which way and it doesn't matter because either side is "up." In addition to that, USB-C (which describes the plug's shape) supports the USB 3.1 standard, which describes some stuff one can do besides simply charging the phone. 
 
It’s future-proof - USB Type-C is simply the future and it has already proven itself to be better than all the microUSB cables that we currently have. The technology is designed to be future proof, so eventually it should become the only connector and port that is used. Smartphones that don’t have USB Type-C are going to be the ones that stick out in 2016. 
 
LeEco, the company which is known to bring such disruptive technology to the market, has also ensured that its users get access to Le Type-C charger with additional safety features such dust-and-short circuit proof. The fast charging features of the Le Type-C connector are supported by its two charging paths, 24W charger, 3A Data Cable and high density superfast charging battery. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down! 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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