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Abercrombie & Fitch is becoming more like J. Crew
Racked has pointed out that on the company's website, a model is not wearing a pair of shoes or sne…
Mallory Schlossberg  Â
Abercrombie & Fitch is banking on this male model to turn around sales
That's what Abercrombie & Fitch needs. Comparative sales for the parent company were up 1% for …
Mallory Schlossberg  Â
Abercrombie & Fitch has become unrecognizable
While the brand might be trying to appeal to teens, analyst Eric Beder at Wunderlich Securities wor…
Abercrombie CEO Is Out
Mr. Martinez has served as Non-Executive Chairman of Abercrombie & Fitch since January 2014. He…
Hayley Peterson  Â
Abercrombie & Fitch has completely reinvented itself
"It's part of wanting to separate the brands more, take Abercrombie to more of a premium, with Holl…
These photos reveal how much Abercrombie has changed in the past year
Abercrombie & Fitch showed a strong fall selection that nearly rendered the brand unrecognizabl…
Mallory Schlossberg  Â
Abercrombie & Fitch has become completely unrecognizable, and it's starting to pay off
"That noted, it is still far too early to say that brand loyalty has returned. At present many shop…
Mallory Schlossberg  Â
It's official: Abercrombie & Fitch is cool again
"What "the new Abercrombie" no longer has is that recognizable-from-anywhere A&F look; no iconi…
Mallory Schlossberg  Â
I went shopping at Abercrombie & Fitch for the first time in years - here's what I saw
But over time, I stopped shopping there. The brand's logos were no longer appealing - they didn't r…
Mallory Schlossberg  Â
Abercrombie & Fitch CEO reveals how the store has stayed close to millennials as they've grown up
Abercrombie & Fitch has been working hard to refresh its brand in a bid to appeal to millennial…
Mary Hanbury  Â
'Abercrombie & Fitch is cool again': A WallStreetBets post from 2 years ago nailed the clothing retailer's 305% meme-stock spike
At the time of the Reddit post, Abercrombie & Fitch stock traded at just over $32 per share, which …
Matthew Fox  Â
Abercrombie & Fitch has quietly abandoned one of its most notorious rules
The company also loosened its notoriously stringent "look" policy last year. The former rule set "b…
Mallory Schlossberg  Â
Abercrombie & Fitch just brought in J. Crew to overhaul its image
Abercrombie & Fitch has been overhauling its notorious image as retailer's mean, popular kid. I…
Mallory Schlossberg  Â
Abercrombie & Fitch might have made a huge mistake
"The rebelliousness that was embodied in that [older] marketing and that positioning was very much …
Mallory Schlossberg  Â
We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at - and the winner was clear
When we visited an American Eagle store in New York, we found that it was bright and upbeat. Both A…
Jessica Tyler  Â
Abercrombie & Fitch just debuted a toned-down new look
"We announced a number of changes a few months ago, which were based on our customer's feedback," B…
Mallory Schlossberg  Â
Abercrombie's Shift Away From Logos Is CEO Mike Jeffries' Worst Nightmare
"In schools across America, Abercrombie is shorthand for popular," Time Magazine wrote in 2000. Tha…
Hayley Peterson  Â
Abercrombie & Fitch's attempts to rebrand have totally backfired
Young adults now have fast fashion brands Zara and Forever 21 that beat Abercrombie & Fitch whe…
Mallory Schlossberg  Â
The Abercrombie & Fitch you know is gone
Most of the styles are readily available at companies with famously streamlined supply chains, like…
Mallory Schlossberg  Â
Abercrombie Believes These Tween Stars Can Save Its Brand
Stars include Christa B. Allen (ABC's Revenge), Steven R. McQueen (CW's The Vampire Diaries and upc…