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2 mins read
Substantiate green claims with data, ASCI tells advertisers
Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…
4 mins read
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
1 min read
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
8 mins read
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
3 mins read
Here's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …
4 mins read
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
The study was sponsored by Rio Pads
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
3 mins read
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
2 mins read
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS currently has 55+ stores across India, Sri Lanka and Bhutan
4 mins read
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
As the demand for online gaming increases, ASCI updates its policies
3 mins read
ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising
The Advertising Standards Council of India will launch the report in association with Futurebrands
1 min read
Experts, self-help gurus & others: The 6 types of influencers as per ASCI
Experts, self-help gurus & others: The 6 types of influencers as per ASCI
3 mins read
Nothing in the Tanishq ad was indecent, vulgar or repulsive: ASCI
Industry bodies like ASCI, AAAI, IAA have come forward to support Tanishq and its right to express …
2 mins read
ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
When IPL kicked-off, White Hat Jr went on an ad spree and faced a barrage of trolling
3 mins read
Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …
5 mins read
ASCI frames guidelines for advertising and promotion of NFT products
The Advertising Standards Council of India (ASCI) noted that several of these advertisements do no…
3 mins read
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI aims not just to be an industry watchdog, but also help protect consumers from objectionable a…
11 mins read
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
Experts share advice on how can NFTs and crypto exchanges woo their consumers
5 mins read
Crypto ads in India will need come with a ‘high risk’ disclaimer from April 1
The Advertising Standards Council of India (ASCI) has set new guidelines for crypto ads in the coun…
3 mins read
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
Advertising Standards Council of India (ASCI) has unveiled a new brand identity