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ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
Onboards Reliance as its Digital Media Partner
ALTBalaji's total subscriptions sold for the quarter at 1.8 million vs 0.9 million in Q1FY21;direct subscription revenues at Rs 17 crore vs Rs 13 crore
The company sold 1.8m subscriptions during the quarter and currently has an active direct subscribe…
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms shares his growth plan.
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
It saw a 21% growth in MAU (Monthly Active Users).
SVOD and brand partnership: A successful revenue model
Brand partnerships have also helped OTT apps increase visibility to the audience
AltBalaji plans to capitalise on the next billion 'electrifying' internet users from the 'Hindi heartlands'
Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…
Is Digital Marketing the most effective method to reach out to your consumers?
Digital is fast becoming the new normal.
Atkan Chatkan, JL50, and four other movies and shows you can watch on Netflix, Amazon Prime Videos, SONY LIV, Zee5
It’s Friday today. You can finally lay back for the weekend and catch up on all the movies and show…
BI India Bureau
Indian OTT platforms ALTBalaji and Zee5 team up to take on Hotstar, Netflix and Amazon Prime
ALTBalaji and Zee5 are backed by large media companies – ALTBalaji is the web initiative of soap…
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players have tied up with TV channels to push their content.
Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
A discussion on the state of the OTT industry in India
In conversation with ALTBalaji CEO Nachiket Pantvaidya on foraying into digital space
Catching up with the trend of going digital, Balaji has come up with a digital platform called A…
Netflix cannot really chill as TV queen Ekta Kapoor now enters OTT sector with ALTBalaji
Unlike others, the platform will offer 250+ hours of original, exclusive content to its subsc…
Manoj Bajpayee joins the league of on-screen lawyers like Pankaj Tripathi, Shriya Pilgaonkar & more
Indian legal dramas are increasingly popular on OTT platforms. Manoj Bajpayee showcases an impressi…
Complaint in Mumbai court against Ekta Kapoor over web show
"My client had filed a complaint against Ekta Kapoor and others at a local police station, but no a…
PTI
Digital subscriptions up 60% during lockdown, content production stalled: Balaji Telefilms
"Given the national lockdown, all content production has come to a standstill, we continue to moni…
PTI
JioFiber launches six new quarterly plans, prices start at ₹2,097
Reliance Jio has launched new quarterly plans for its JioFiber broadband service. There are six new…
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…