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<ul><li>Mumbai based-Wadhwani Institute for Artificial Intelligence has received a $2 million grant from Google to create AI-based technologies to reduce crop losses. </li><li>Google Cloud and AI experts will also provide credit and consulting to Wadhwani Institute, which is among 20 recipients of the grant. </li><li>The project by Wadhwani can classify and count pests based on photos of pest traps clicked by farmers.</li></ul>Mumbai based-Wadhwani Institute for Artificial Intelligence has received a $2 million grant from Google to create AI-based technologies that could help reduce crop losses in cotton farming, through integrated pest management. Apart from this, Google Cloud and AI experts will also provide credit and consulting to Wadhwani Institute, which is among 20 recipients of the grant. Called the "Google AI Impact Challenge," Google invited nonprofits, social enterprises and research institutions to submit ideas on how to use AI to help address societal challenges. Around 20 organisations would be sharing a $25 million grant by Google for “changing the world with AI. Wadhwani’s project runs on a basic smartphone. It can classify and count pests based on photos of pest traps clicked by farmers. According to the Institute, the AI program can provide instant and localised advice that would help them in reducing cross loss. 
 <div type="ExtQuote" text="“We received thousands of applications to the Google AI Impact Challenge and are excited that Wadhwani AI was selected to receive funding and expertise from Google. AI is at a nascent stage when it comes to the value it can have for the social impact sector, and we look forward to seeing the outcomes of this work and considering where there is potential for use to do even more.”" auname="Jacquelline Fuller, President of Google.org"></div>



 Indian-American tech billionaire brothers Sunil and Romesh Wadhwani founded the Wadhwani Institute for Artificial Intelligence in Mumbai in February 2018 with an idea to dedicate $3 million each year for the next ten years to develop artificial intelligence (AI) for social good. According to Raghu Dharmaraju, VP Products and Programs, small farmers are dependent on government and other non-profit programs at every step of the crop cycle. We can help millions of farmers by resolving all the systematic challenges in large scale programmes.

This Indian institute just won a $2 million grant from Google to create AI tech for pest control

<ul><li><keyword id="17106270" type="General" weightage="20" keywordseo="kissangpt" source="Orion">KissanGPT</keyword> is a powerful <keyword id="6171891" type="General" weightage="20" keywordseo="ai-chatbot" source="Orion">AI chatbot</keyword> designed to help <keyword id="59510" type="General" weightage="100" keywordseo="indian-farmers" source="Orion">Indian farmers</keyword> with their agricultural queries, providing real-time advice on crop cultivation, pest control, soil management, and more.</li><li>It is designed to bridge the information gap between farmers and experts, providing farmers with the knowledge and resources they need to succeed in their fields.</li><li>With its user-friendly interface and multilingual support, KissanGPT is proving to be a valuable resource for farmers across India, helping them to overcome the challenges of farming and achieve greater success in their fields.</li></ul>Amidst the popularity of AI tools like ChatGPT and others, a new AI-powered chatbot called <a href="https://kissangpt.com/">KissanGPT</a> has been launched to help Indian farmers. With India being an agricultural powerhouse, this AI chatbot could be a game-changer for farmers who rely solely on farming for their livelihood. KissanGPT is a ChatGPT-powered chatbot designed to assist farmers with their agricultural queries. It is available in multiple languages, including Hindi. KissanGPT can provide real-time advice on crop cultivation, irrigation, pest control, and other farming-related topics. Farmers can interact with the chatbot via their smartphones, making it an easily accessible and convenient tool for them to use. <div type="image" title="KisaanGPT" msid="99428615" hostid="261"></div> The developers behind KissanGPT, led by Pratik Desai, a computer scientist, hope that it will help bridge the information gap between farmers and experts and provide farmers with the knowledge and resources they need to increase profits. This AI chatbot is designed to be user-friendly and accessible to farmers across the country, regardless of their level of education or location. KissanGPT has already received positive feedback from farmers who have used it, with many saying that it has helped them to make better decisions about their crops and improve their yields. With KissanGPT, Indian farmers now have access to a powerful new tool that can help them to overcome the challenges of farming and achieve greater success in their fields. Farmers in India increasingly turn to KissanGPT, the AI chatbot designed to assist with agricultural queries to maximize their profits. The chatbot has been gaining popularity among farmers, who are using it to seek advice on which vegetables to plant for maximum profit. Farmers ask KissanGPT questions like ‘Which vegetable can be grown for maximum profit?’ and ‘What is the best crop to plant for high yields?’ The chatbot's AI-powered algorithms provide real-time advice and insights on crop cultivation, pest control, soil management, and other farming-related topics, enabling farmers to make informed decisions about their crops and improve their yields. Recently, KissanGPT was used to demonstrate how Indian squash could be used to earn up to 5 lakhs in profit. The chatbot provided farmers with information on the optimal conditions for growing Indian squash, the best time to plant, and how to market the vegetable effectively. With its user-friendly interface and multilingual support, KissanGPT is a valuable resource for farmers across India. As more farmers discover the benefits of using AI-powered tools like KissanGPT, we will likely see even greater adoption and impact in the agricultural sector. <cmsannotation type="cmsannotation" annotationid="The mind behind KisaanGPT" comment="subhead" text="The mind behind KisaanGPT">The mind behind KisaanGPT</cmsannotation> Pratik Desai, an experienced technology and product executive, has a mission to help Indian farmers overcome the challenges they face through the power of technology. With a background in electronics and communications and an MBA in technology and operations management, Desai has worked as a software engineer at top companies like IBM, Ericsson, and Motorola Mobility. Desai, has focused on building end-to-end IoT, mobile, and digital products and services that utilize the latest advancements in data mining, machine learning, and artificial intelligence. He recognizes that Indian farmers face many challenges, from getting the best prices for their crops to finding direct-to-market alternatives, and is determined to help them every step of the way. Desai's passion for empowering farmers stems from his roots in Gujarat, where he witnessed firsthand rural communities' struggles. His ultimate goal is to leverage technology to bring the benefits of advancements in software, hardware, cloud, and AI to farmers across India and help them achieve greater success in their fields. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/music-to-help-focus-home-design-many-tasks-that-ai-can-help-with/articleshow/99085155.cms">Music to help focus, home design &amp; many tasks that AI can help with</a> <a href="https://www.businessinsider.in/tech/news/how-you-can-open-the-ai-chatbot-directly-from-macs-menu-bar/articleshow/98449632.cms#:~:text=Once%20you%20have%20downloaded%20the,simply%20click%20on%20'Open.'">ChatGPT just got more accessible: Here’s how you can open the AI Chatbot directly from Mac's menu bar</a>

From fields to screens: KissanGPT, the AI chatbot helping Indian farmers maximize their profits

<ul class="summary-list"><li>There are more than 2,500 species of flea, and some of them prefer to dine on human blood.</li><li>Fleas have a number of impressive adaptations that make them difficult to control, beyond the ability to jump up to 100 times farther than the length of their bodies.</li><li>Fleas can sense the breathe, warmth, and vibrations of animals, which helps them find their next meal. Once they land, fleas insert a straw-like structure to suck blood and release proteins that keep the blood flowing. Female fleas also lay up to 40 eggs each day. </li><li>Fleas are implicated in the spread of plague in the Middle Ages. While plague is rare today, fleas still transmit the dangerous disease on occasion. </li><li><a href="https://www.businessinsider.com/">Visit Business Insider's homepage for more stories.</a></li></ul>Following is a transcript of the video.Narartor: The Black Death was one of the most devastating pandemics in human history. Between 1347 and 1351, it wiped out 30% to 50% of the entire population of Europe. And if there's one animal to blame, it's likely infected fleas, making them one of the deadliest insects in history. Now, of course, fleas no longer kill millions of people. But as it turns out, they still transmit plague, they're still a nuisance, and they're still incredibly difficult to kill. Fleas are one of the oldest pests on the planet. In fact, primitive fleas were dining on dinosaur blood about 165 million years ago. And they're also one of the most abundant. Today, there are more than 2,500 species of fleas across the world, like the cat flea. Those are the ones you're most likely to find feasting on your dog or your cat. And then there are species like the human flea, which actually seek out human hosts specifically. And seeking is a flea's specialty. They can sense your breath, your warmth, and even the vibrations of your feet. And when they find you, they do what fleas do best: jump. According to one study, some fleas can jump nearly 100 times farther than the length of their body, which would be like an average man jumping nearly 175 meters into the air. The secret to their spring is a stretchy protein in their legs called resilin, and it works like a rubber band in a slingshot.Elizabeth Warburton: They have kind of a hook-and-latch type of system. And when the flea lets go of the latch, they just jump.Narrator: Now, that makes fleas difficult to capture and kill, but it's what they do once they land that makes them a truly terrifying pest. First, they use blades in their mouth called maxillary laciniae to tear into your flesh. Then they use a straw-like structure called an epipharynx to slurp it all up. It's not unlike...Warburton: If you spilled your drink on a table and you took a straw and you tried to drink it up.[slurping]Narrator: Yum. Adding insult to injury, fleas have proteins in their saliva that keep your blood flowing so they have a constant supply of food. And that's actually why they itch so much. Your body is reacting to those proteins. But there's one flea that takes feeding to another, more horrifying level. And, unfortunately, it prefers to prey on humans: Tunga penetrans, aka the chigoe flea. Instead of drinking blood from the surface of your skin, the females burrow into you, and then they start laying eggs.Warburton: Most of her is buried into the skin, but kind of the back part, where she's releasing eggs, is exposed.Narrator: And fleas lay a lot of eggs. Up to 40 each day and as many as 2,000 in their lifetimes. So if your dog brings back a few fleas from the park, you could soon have thousands. And the truth is they can do a lot worse than make you itch. You see, even modern fleas can transfer diseases like typhus, bartonellosis, and, yes, plague. In fact, in the summer of 2019, the discovery of prairie dogs infected by plague-ridden fleas shut down parts of a Denver suburb. And in 2015, a teen reportedly died from contact with fleas infected with bubonic plague. Now, fortunately, fatal fleas are pretty rare, and most likely it'll be your pets, not you, that have to deal with them. But if you do see one or two jumping around, you definitely should try to get rid of them. And here's how.First, identify the source. And if it's your pet, treat them with an insect growth regulator, like Lufenuron. Next, clean your home, though you might want to steer clear of flea bombs or foggers; they're inconvenient and don't always reach the nooks and crannies where fleas are hanging out. Instead, repeatedly vacuum or mop your floors and toss any bedding into the washing machine, making sure to dry it at high heat. After that, all you can do is sit, wait, and hope that you're flea-free.<a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a>Featured Digital Health Articles: - <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a> - <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a> - <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a> - <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a> - <a href="/artificial-intelligence-healthcare">AI in Healthcare</a> - <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a>

Fleas can sense the breathe, warmth, and vibration of blood-filled mammals. That's just one reason why these pests are so difficult to control.

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Welcome back! We're a little over halfway through the Olympics, but there have already been some incredible photos. <a target="_blank" href="https://www.businessinsider.com/paris-olympics-best-photos-viral-2024-8">Here are some of the best</a>.In today's big story, interest-rate cuts are almost certainly coming, <a target="_blank" href="https://www.businessinsider.com/job-market-unemployment-outlook-fed-rate-cuts-layoffs-hiring-cuts-2024-8">but the relief won't be felt immediately</a>. It begs the question: <a target="_blank" href="https://www.businessinsider.com/jobs-unemployment-interest-rates-economy-recession-soft-landing-2024-8">Are the chances of a soft landing doomed</a>?What's on deck:<ul><li>Markets: Hedge funds' July report cards are in, including an update from <a target="_blank" href="https://www.businessinsider.com/july-hedge-fund-performance-jain-global-citadel-millennium-2024-8">the new kid on the block</a>.</li><li>Tech: One man's apprehensive journey to push the <a target="_blank" href="https://www.businessinsider.com/oppenheimer-artificial-intelligence-michal-kosinski-predict-facial-recognition-2024-7">boundaries of what AI is capable of</a>.</li><li>Business: Life isn't perfect, so maybe it's time <a target="_blank" href="https://www.businessinsider.com/consumerism-capitalism-optimization-culture-live-medium-average-good-enough-2024-8">we all embrace being average</a>.</li></ul>But first, oh boy.If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Crash landing</h2><div type="image" title="Jerome Powell in front of a bar and line graph" height="1500" width="2000" msid="112294401" hostid="261" sizebytes="283498"></div>Our bend-don't-break economy might finally have reached its limit.After a year of resiliency in the face of high interest rates, the cracks are showing in the US economy.July unemployment data released Friday <a target="_blank" href="https://www.businessinsider.com/unemployment-rate-job-growth-july-labor-market-economic-data-2024-7">came in unexpectedly high</a>. The US added 61,000 fewer jobs than expected, and the unemployment rate rose to 4.3%, its highest level since October 2021.Investors were already on edge from a rise in jobless claims and weak manufacturing data on Thursday, so it wasn't long <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-selloff-today-jobs-report-recession-unemployment-tech-earnings-2024-8">before the market started melting down</a>. Dismal <a target="_blank" href="https://www.businessinsider.com/amazon-stock-amzn-quarterly-earnings-call-report-live-updates-2024-7">tech earnings</a> certainly didn't help.There is a silver lining to the market's pain: Rate cuts are almost guaranteed for September. In recent days, the question has shifted from "if" to "how much," as some speculate the Fed could make a half-point cut instead of the standard quarter-point reduction.But it's not a silver bullet, and the rate cut's effect will take time to make its way through the economy. Relief will eventually be felt in the job market, but <a target="_blank" href="https://www.businessinsider.com/job-market-unemployment-outlook-fed-rate-cuts-layoffs-hiring-cuts-2024-8">it won't be immediate</a>.That means those looking for jobs, or <a target="_blank" href="https://www.businessinsider.com/hiring-slump-professional-white-collar-jobs-recession-high-salary-2024-4">stuck in ones they're unhappy with</a>, will have to wait a bit longer.<div type="image" title="Ice cube with dollar sign melts." height="900" width="1800" msid="112294396" hostid="261" sizebytes="95448"></div>In the meantime, things could get worse. Like, a lot worse.A recession indicator with an almost spotless record <a target="_blank" href="https://www.businessinsider.com/sahm-rule-recession-outlook-indicator-triggered-unemployment-rate-jobs-report-2024-8">went off on Friday</a>. The Sahm Rule is triggered when unemployment's three-month moving average moves 50 basis points above its 12-month low.Still, Claudia Sahm, the former Fed official who created the rule, told Business Insider's Madison Hoff she doesn't believe we're in a recession, but acknowledged that "things are slowing down.""It definitely should be a wake up call to policymakers," she added.The slowdown is evident across industries.Amazon warned last week about the <a target="_blank" href="https://www.businessinsider.com/amazon-worried-about-economy-bad-sign-for-consumers-inflation-jobs-2024-8">erosion of consumers' spending power</a>, previously a key factor in the economy's resiliency. McDonald's has experienced something similar, acknowledging last week that its <a target="_blank" href="https://www.businessinsider.com/mcdonalds-expensive-prices-too-high-fast-food-restaurant-falling-sales-2024-7">prices are too high</a> for some customers. And Big Tech keeps investing in AI despite <a target="_blank" href="https://www.businessinsider.com/meta-amazon-alphabet-spend-big-ai-investors-concerned-roi-2024-8">no one knowing if it will pay off</a>.The result is the economy's chances of the long-discussed soft landing <a target="_blank" href="https://www.businessinsider.com/jobs-unemployment-interest-rates-economy-recession-soft-landing-2024-8">potentially being ruined</a>.When things go bad, people tend to point fingers. And plenty of economists are looking in the Fed's direction.They feel the central bank didn't act fast enough. Central banks in Switzerland, Canada, and the UK have already started easing their policies.Remember that these are some of the same experts who have waffled on the future of the economy for more than a year, predicting everything from a full-blown recession to a Goldilocks situation.But if things do turn sour, it's a fitting bookend to what has been a difficult few years for the Fed. Its inaction in raising rates caused inflation to spike in the first place, and its hesitancy to provide relief could send us into a recession.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Your Monday headline catchup</h2>A quick recap of the top news from over the weekend:<ul><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/markets-japan-rate-hike-yen-fx-carry-trade-stock-futures-2024-8">Global stock markets are sliding as Japan suffers biggest fall since 1987</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/trump-electric-vehicles-elon-musk-endorsement-2024-8">Trump says he has 'no choice' but to support electric vehicles because Elon Musk 'endorsed me very strongly.'</a></li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/frontier-airlines-pilot-arrested-on-board-aircraft-in-houston-2024-8">Frontier Airlines pilot arrested and escorted off aircraft by police in Houston</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/new-miss-usa-michigan-us-army-officer-2024-8">The new Miss USA is a US Army officer from Michigan</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/texas-company-headquarters-hq-tesla-chevron-charles-schwab-california-economy-2024-8">Tesla, Charles Schwab — and now Chevron. Texas is having a moment as companies leave California</a>.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Bobby Jain" height="500" width="1000" msid="112294406" hostid="261" sizebytes="47558"></div><ol><li>Bobby Jain's hedge fund wraps its first month slightly down. The high-profile Jain Global, which started trading on July 1 with $5.3 billion, ended the month down roughly 0.65%, according to people with knowledge of the firm's results. Bigger funds like Citadel and Millennium eked out small gains. <a target="_blank" href="https://www.businessinsider.com/july-hedge-fund-performance-jain-global-citadel-millennium-2024-8">Check out how some of the Street's biggest funds did</a>.</li><li>This Gen Xer is on FIRE. Jordan Grumet felt burnt out at his job as a primary-care doctor when he discovered the "financially independent, retire early" movement. He shared the <a target="_blank" href="https://www.businessinsider.com/financial-independence-retire-early-genx-stop-working-millions-saving-2024-8">FIRE strategies he used</a> to retire at 45 and grow his savings to over $6 million.</li><li>From Wall Street to Paris. Justin Best, an investment banking analyst at Union Square Advisors, just won a gold medal in rowing at the Summer Olympics. He explained how he balanced <a target="_blank" rel="noopener" href="https://www.businessinsider.com/investment-banker-justin-best-won-olympic-gold-shares-his-secrets-2024-8">100-hour workweeks and training for the biggest games in the world</a>.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="An AI figure scanning a phone displaying an individual figure" height="2393" width="3208" msid="112294403" hostid="261" sizebytes="2232038"></div><ol><li>The Oppenheimer of AI. Michal Kosinski is a pioneer at the intersection of AI and facial recognition. But he's inheriting a troubled science that could easily be weaponized against certain groups of people. Kosinski is warning the world about the risks of his tech — <a target="_blank" href="https://www.businessinsider.com/oppenheimer-artificial-intelligence-michal-kosinski-predict-facial-recognition-2024-7">all while he's building it</a>.</li><li>Nvidia is on an acquisition spree. The firm has made <a target="_blank" href="https://www.businessinsider.com/nvidia-mergers-and-acquisition-startup-buying-spree-ftc-investigation-2024-8">four acquisition deals so far this year</a>, matching its 2020 total. But thanks in part to some regulatory scrutiny, a few of this year's deals have yet to close. Experts said while AI M&amp;A is slowing down, it's showing no signs of stopping.</li><li>Meta's AI kept impersonating a reporter — and gave his real phone number out to strangers. Rob Price kept getting added to random Spanish-language WhatsApp chats because of a quirk of Meta's AI. His investigation led to more <a target="_blank" href="https://www.businessinsider.com/meta-ai-tells-strangers-it-owns-my-phone-number-whatsapp-2024-8">questions about the "black box" nature</a> of generative AI.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="A trophy surrounded by confetti labeled &quot;Most Average&quot;" height="1500" width="2000" msid="112294408" hostid="261" sizebytes="79686"></div><ol><li>Life-maxxing is making you miserable. In a world that teaches you to always be optimizing, it's hard to resist striving for perfection. But a lot of us could be happier if we quit the rat race altogether and <a target="_blank" href="https://www.businessinsider.com/consumerism-capitalism-optimization-culture-live-medium-average-good-enough-2024-8">focused on being good enough</a> rather than being the best.</li><li>Corporate America has an old people problem. Like the US government, the corporate world is dealing with a gerontocracy crisis: Aging business leaders refuse to step aside, <a target="_blank" href="https://www.businessinsider.com/joe-biden-corporate-gerontocracy-aging-ceos-retirement-succession-replacement-2024-8">putting their businesses at risk</a>. Corporate America is scrambling to figure out how CEOs can take a page out of President Joe Biden's book and step aside.</li><li>"Sweaty startups" break a sweat. These blue-collar businesses, often in unglamorous or laborious fields like septic services or pest control, used to be a moneymaking haven for entrepreneurs. Now <a target="_blank" href="https://www.businessinsider.com/sweaty-startups-hurt-by-competition-slower-spending-interest-rates-2024-8">competition is rising</a>, and some startup owners say it's getting harder to turn a profit.</li></ol><h2 id="1ad7b482-3f4b-44b4-81b6-a864aa386478">In other news</h2><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.businessinsider.com/google-netflix-openai-executives-host-kamala-harris-fundraiser-2024-8">Google, Netflix, and OpenAI execs are hosting a fundraiser for Kamala Harris</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/nvidia-doj-investigation-runai-big-tech-crackdown-antitrust-acquisition-competition-2024-8">Even Nvidia can't escape the government's crackdown on Big Tech</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/ravin-jesuthasan-why-companies-enforce-rto-mandates-future-of-work-2024-8">A future-of-work expert explains why some companies are willing to risk losing talent to get workers back to the office</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/gen-z-favorite-work-perk-having-own-desk-to-decorate-2024-7">Assigned desks are now a work perk — and Gen Zers are making themselves right at home</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/several-top-news-sites-shun-openai-searchgpt-search-engine-2024-8">The New York Times and other top news sites block OpenAI's new SearchGPT web crawling bot</a>.</li></ul><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Fortune 500 ranking of world's largest corporations released.</li><li>First batch of Chinese G60 Starlink satellites reportedly launches today. The endeavor is in direct competition with the US's Elon Musk-backed Starlink.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Annie Smith, associate producer, in London. Amanda Yen, fellow, in New York.

Our bend-don't-break economy is reaching its limit

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Welcome back! We're a little over halfway through the Olympics, but there have already been some incredible photos. <a target="_blank" href="https://www.businessinsider.com/paris-olympics-best-photos-viral-2024-8">Here are some of the best</a>.In today's big story, interest-rate cuts are almost certainly coming, <a target="_blank" href="https://www.businessinsider.com/job-market-unemployment-outlook-fed-rate-cuts-layoffs-hiring-cuts-2024-8">but the relief won't be felt immediately</a>. It begs the question: <a target="_blank" href="https://www.businessinsider.com/jobs-unemployment-interest-rates-economy-recession-soft-landing-2024-8">Are the chances of a soft landing doomed</a>?What's on deck:<ul><li>Markets: Hedge funds' July report cards are in, including an update from <a target="_blank" href="https://www.businessinsider.com/july-hedge-fund-performance-jain-global-citadel-millennium-2024-8">the new kid on the block</a>.</li><li>Tech: One man's apprehensive journey to push the <a target="_blank" href="https://www.businessinsider.com/oppenheimer-artificial-intelligence-michal-kosinski-predict-facial-recognition-2024-7">boundaries of what AI is capable of</a>.</li><li>Business: Life isn't perfect, so maybe it's time <a target="_blank" href="https://www.businessinsider.com/consumerism-capitalism-optimization-culture-live-medium-average-good-enough-2024-8">we all embrace being average</a>.</li></ul>But first, oh boy.If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Crash landing</h2><div type="image" title="Jerome Powell in front of a bar and line graph" height="1500" width="2000" msid="112293932" hostid="261" sizebytes="283498"></div>Our bend-don't-break economy might finally have reached its limit.After a year of resiliency in the face of high interest rates, the cracks are showing in the US economy.July unemployment data released Friday <a target="_blank" href="https://www.businessinsider.com/unemployment-rate-job-growth-july-labor-market-economic-data-2024-7">came in unexpectedly high</a>. The US added 61,000 fewer jobs than expected, and the unemployment rate rose to 4.3%, its highest level since October 2021.Investors were already on edge from a rise in jobless claims and weak manufacturing data on Thursday, so it wasn't long <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-selloff-today-jobs-report-recession-unemployment-tech-earnings-2024-8">before the market started melting down</a>. Dismal <a target="_blank" href="https://www.businessinsider.com/amazon-stock-amzn-quarterly-earnings-call-report-live-updates-2024-7">tech earnings</a> certainly didn't help.There is a silver lining to the market's pain: Rate cuts are almost guaranteed for September. In recent days, the question has shifted from "if" to "how much," as some speculate the Fed could make a half-point cut instead of the standard quarter-point reduction.But it's not a silver bullet, and the rate cut's effect will take time to make its way through the economy. Relief will eventually be felt in the job market, but <a target="_blank" href="https://www.businessinsider.com/job-market-unemployment-outlook-fed-rate-cuts-layoffs-hiring-cuts-2024-8">it won't be immediate</a>.That means those looking for jobs, or <a target="_blank" href="https://www.businessinsider.com/hiring-slump-professional-white-collar-jobs-recession-high-salary-2024-4">stuck in ones they're unhappy with</a>, will have to wait a bit longer.<div type="image" title="Ice cube with dollar sign melts." height="900" width="1800" msid="112293929" hostid="261" sizebytes="95448"></div>In the meantime, things could get worse. Like, a lot worse.A recession indicator with an almost spotless record <a target="_blank" href="https://www.businessinsider.com/sahm-rule-recession-outlook-indicator-triggered-unemployment-rate-jobs-report-2024-8">went off on Friday</a>. The Sahm Rule is triggered when unemployment's three-month moving average moves 50 basis points above its 12-month low.Still, Claudia Sahm, the former Fed official who created the rule, told Business Insider's Madison Hoff she doesn't believe we're in a recession, but acknowledged that "things are slowing down.""It definitely should be a wake up call to policymakers," she added.The slowdown is evident across industries.Amazon warned last week about the <a target="_blank" href="https://www.businessinsider.com/amazon-worried-about-economy-bad-sign-for-consumers-inflation-jobs-2024-8">erosion of consumers' spending power</a>, previously a key factor in the economy's resiliency. McDonald's has experienced something similar, acknowledging last week that its <a target="_blank" href="https://www.businessinsider.com/mcdonalds-expensive-prices-too-high-fast-food-restaurant-falling-sales-2024-7">prices are too high</a> for some customers. And Big Tech keeps investing in AI despite <a target="_blank" href="https://www.businessinsider.com/meta-amazon-alphabet-spend-big-ai-investors-concerned-roi-2024-8">no one knowing if it will pay off</a>.The result is the economy's chances of the long-discussed soft landing <a target="_blank" href="https://www.businessinsider.com/jobs-unemployment-interest-rates-economy-recession-soft-landing-2024-8">potentially being ruined</a>.When things go bad, people tend to point fingers. And plenty of economists are looking in the Fed's direction.They feel the central bank didn't act fast enough. Central banks in Switzerland, Canada, and the UK have already started easing their policies.Remember that these are some of the same experts who have waffled on the future of the economy for more than a year, predicting everything from a full-blown recession to a Goldilocks situation.But if things do turn sour, it's a fitting bookend to what has been a difficult few years for the Fed. Its inaction in raising rates caused inflation to spike in the first place, and its hesitancy to provide relief could send us into a recession.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Your Monday headline catchup</h2>A quick recap of the top news from over the weekend:<ul><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/markets-japan-rate-hike-yen-fx-carry-trade-stock-futures-2024-8">Global stock markets are sliding as Japan suffers biggest fall since 1987</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/trump-electric-vehicles-elon-musk-endorsement-2024-8">Trump says he has 'no choice' but to support electric vehicles because Elon Musk 'endorsed me very strongly.'</a></li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/frontier-airlines-pilot-arrested-on-board-aircraft-in-houston-2024-8">Frontier Airlines pilot arrested and escorted off aircraft by police in Houston</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/new-miss-usa-michigan-us-army-officer-2024-8">The new Miss USA is a US Army officer from Michigan</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/texas-company-headquarters-hq-tesla-chevron-charles-schwab-california-economy-2024-8">Tesla, Charles Schwab — and now Chevron. Texas is having a moment as companies leave California</a>.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Bobby Jain" height="500" width="1000" msid="112293934" hostid="261" sizebytes="47558"></div><ol><li>Bobby Jain's hedge fund wraps its first month slightly down. The high-profile Jain Global, which started trading on July 1 with $5.3 billion, ended the month down roughly 0.65%, according to people with knowledge of the firm's results. Bigger funds like Citadel and Millennium eked out small gains. <a target="_blank" href="https://www.businessinsider.com/july-hedge-fund-performance-jain-global-citadel-millennium-2024-8">Check out how some of the Street's biggest funds did</a>.</li><li>This Gen Xer is on FIRE. Jordan Grumet felt burnt out at his job as a primary-care doctor when he discovered the "financially independent, retire early" movement. He shared the <a target="_blank" href="https://www.businessinsider.com/financial-independence-retire-early-genx-stop-working-millions-saving-2024-8">FIRE strategies he used</a> to retire at 45 and grow his savings to over $6 million.</li><li>From Wall Street to Paris. Justin Best, an investment banking analyst at Union Square Advisors, just won a gold medal in rowing at the Summer Olympics. He explained how he balanced <a target="_blank" rel="noopener" href="https://www.businessinsider.com/investment-banker-justin-best-won-olympic-gold-shares-his-secrets-2024-8">100-hour workweeks and training for the biggest games in the world</a>.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="An AI figure scanning a phone displaying an individual figure" height="2393" width="3208" msid="112293927" hostid="261" sizebytes="2232038"></div><ol><li>The Oppenheimer of AI. Michal Kosinski is a pioneer at the intersection of AI and facial recognition. But he's inheriting a troubled science that could easily be weaponized against certain groups of people. Kosinski is warning the world about the risks of his tech — <a target="_blank" href="https://www.businessinsider.com/oppenheimer-artificial-intelligence-michal-kosinski-predict-facial-recognition-2024-7">all while he's building it</a>.</li><li>Nvidia is on an acquisition spree. The firm has made <a target="_blank" href="https://www.businessinsider.com/nvidia-mergers-and-acquisition-startup-buying-spree-ftc-investigation-2024-8">four acquisition deals so far this year</a>, matching its 2020 total. But thanks in part to some regulatory scrutiny, a few of this year's deals have yet to close. Experts said while AI M&amp;A is slowing down, it's showing no signs of stopping.</li><li>Meta's AI kept impersonating a reporter — and gave his real phone number out to strangers. Rob Price kept getting added to random Spanish-language WhatsApp chats because of a quirk of Meta's AI. His investigation led to more <a target="_blank" href="https://www.businessinsider.com/meta-ai-tells-strangers-it-owns-my-phone-number-whatsapp-2024-8">questions about the "black box" nature</a> of generative AI.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="A trophy surrounded by confetti labeled &quot;Most Average&quot;" height="1500" width="2000" msid="112293925" hostid="261" sizebytes="79686"></div><ol><li>Life-maxxing is making you miserable. In a world that teaches you to always be optimizing, it's hard to resist striving for perfection. But a lot of us could be happier if we quit the rat race altogether and <a target="_blank" href="https://www.businessinsider.com/consumerism-capitalism-optimization-culture-live-medium-average-good-enough-2024-8">focused on being good enough</a> rather than being the best.</li><li>Corporate America has an old people problem. Like the US government, the corporate world is dealing with a gerontocracy crisis: Aging business leaders refuse to step aside, <a target="_blank" href="https://www.businessinsider.com/joe-biden-corporate-gerontocracy-aging-ceos-retirement-succession-replacement-2024-8">putting their businesses at risk</a>. Corporate America is scrambling to figure out how CEOs can take a page out of President Joe Biden's book and step aside.</li><li>"Sweaty startups" break a sweat. These blue-collar businesses, often in unglamorous or laborious fields like septic services or pest control, used to be a moneymaking haven for entrepreneurs. Now <a target="_blank" href="https://www.businessinsider.com/sweaty-startups-hurt-by-competition-slower-spending-interest-rates-2024-8">competition is rising</a>, and some startup owners say it's getting harder to turn a profit.</li></ol><h2 id="1ad7b482-3f4b-44b4-81b6-a864aa386478">In other news</h2><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.businessinsider.com/google-netflix-openai-executives-host-kamala-harris-fundraiser-2024-8">Google, Netflix, and OpenAI execs are hosting a fundraiser for Kamala Harris</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/nvidia-doj-investigation-runai-big-tech-crackdown-antitrust-acquisition-competition-2024-8">Even Nvidia can't escape the government's crackdown on Big Tech</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/ravin-jesuthasan-why-companies-enforce-rto-mandates-future-of-work-2024-8">A future-of-work expert explains why some companies are willing to risk losing talent to get workers back to the office</a>.</li><li><a target="_blank" href="https://www.businessinsider.com/gen-z-favorite-work-perk-having-own-desk-to-decorate-2024-7">Assigned desks are now a work perk — and Gen Zers are making themselves right at home</a>.</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/several-top-news-sites-shun-openai-searchgpt-search-engine-2024-8">The New York Times and other top news sites block OpenAI's new SearchGPT web crawling bot</a>.</li></ul><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Fortune 500 ranking of world's largest corporations released.</li><li>First batch of Chinese G60 Starlink satellites reportedly launches today. The endeavor is in direct competition with the US's Elon Musk-backed Starlink.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Annie Smith, associate producer, in London. Amanda Yen, fellow, in New York.

<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/elon-musk-google-war-x-gemini-ai-chatbots-2024-2">Elon Musk</a> got a new laptop over the weekend, and X heard all about his IT problems.</li><li>Musk reached out to his fellow tech CEO Satya Nadella about being asked to make a Microsoft account.</li></ul>You're not the only one who hits up your computer-savvy friend when you're having tech issues — billionaires do it too, apparently.<a target="_blank" href="https://www.businessinsider.com/elon-musk-pays-bakery-tesla-pies-canceled-black-history-order-2024-2">Tesla CEO</a> Elon Musk was setting up a new laptop when he went on X and complained that it required him to create a Microsoft account, which he claimed would be "giving their <a target="_blank" href="https://www.businessinsider.com/microsoft-openai-talks-investment-figure-ai-humanoid-robotics-report-2024-1">AI access</a>" to his computer."There used to be an option to skip signing into or creating a Microsoft account," Musk's post <a target="_blank" href="https://x.com/elonmusk/status/1761835728000954654?s=20">said</a>.The site's <a target="_blank" href="https://www.businessinsider.com/elon-musk-community-notes-issues-x-twitter-disinformation-fact-checking-2023-12">Community Notes</a> feature said Musk had got it wrong. The note said there's a way to skip creating a Microsoft account, albeit more difficult to do than it used to be.But Musk doubled down."Community Notes is failing here. This option no longer exists," he said in a follow-up <a target="_blank" href="https://x.com/elonmusk/status/1761881852833419771?s=20">post</a>. A popular Community Notes contributor replied and said he was wrong again.Thanks to his followers' instructions, <a target="_blank" href="https://x.com/elonmusk/status/1761884308535468394?s=20">Musk </a>was able to get around creating an account by disconnecting his WiFi.But Musk picked up the issue again on Monday when he reached out to <a target="_blank" href="https://www.businessinsider.com/microsoft-ai-assistant-copilot-early-adopters-disappointed-report-2024-2">Microsoft CEO Satya Nadella</a>. "Satya, I don't mean to be a pest, but please allow people setting up a new Windows PC to skip creating a Microsoft account," Musk wrote. "Also, even if you do want to sign up, it won't allow you use a work email address." He added that he had only work email addresses.In the past, Musk criticized <a target="_blank" href="https://www.businessinsider.com/elon-musk-claim-microsoft-controls-openai-not-correct-satya-nadella-2023-5">Microsoft's partnership with OpenAI</a>. Nadella has rejected the billionaire's claims that Microsoft controlled OpenAI, ChatGPT's creator.Still no word from Nadella about whether he's taking Musk's suggestion to heart.

Elon Musk bought a new PC laptop and ran into some tech issues, so he complained to Microsoft CEO Satya Nadella

Imagine plucking crisp <keyword id="6381381" type="General" weightage="20" keywordseo="Cucumber" source="Orion">cucumber</keyword>s straight from your garden to enjoy in salads, sandwiches, or refreshing summer drinks. This guide equips you with the knowledge and tools needed to cultivate thriving cucumber plants at home. From selecting the right cucumber variety and preparing the soil to providing proper support, watering, and fertilizing techniques, each step is outlined to ensure your success. Discover valuable tips for pest and disease management, as well as harvesting techniques to maximize your yield. Embrace the satisfaction of homegrown produce as you embark on the journey of growing delicious cucumbers right in your own backyard. Here's a step-by-step guide on how to grow cucumbers at home: <h3>Things required to easily grow cucumbers at home:</h3><ul><li>Cucumber seeds or seedlings</li><li>Suitable containers or garden beds</li><li>Well-draining soil</li><li>Compost or organic matter for soil enrichment</li><li>Trellis or stakes (if growing vining varieties)</li><li>Watering can or garden hose</li><li>Fertilizer suitable for vegetables (optional)</li><li>Mulch (optional)</li></ul><h3>Choose the right cucumber variety</h3>Select a cucumber variety that suits your climate and growing conditions. Consider factors like space availability, sunlight requirements, and whether you want to grow vining or bush-type cucumbers. <h3>Prepare the soil</h3>Ensure that the soil is well-draining and rich in organic matter. Amend the soil with compost or organic matter to improve its fertility. Cucumbers thrive in slightly acidic soil with a pH level between 6.0 and 7.0. <h3>Start seeds indoors (optional)</h3>If you have a short growing season, you can start cucumber seeds indoors in small pots or seed trays a few weeks before the last frost date. Transplant the seedlings into the garden once they have developed a few true leaves. <h3>Plant the seeds or seedlings</h3>If you prefer to sow seeds directly in the garden, plant them after the danger of frost has passed and the soil has warmed up. Make small holes or furrows in the soil, plant the seeds at the recommended depth (usually about 1 inch), and space them according to the variety's instructions. If using seedlings, dig a hole large enough to accommodate the root ball and gently place the seedling in the hole. <h3>Provide support (if growing vining cucumbers)</h3>If you are growing vining cucumbers, install a trellis, or set up stakes to support the plants. This helps keep the vines off the ground, saves space, and promotes better airflow, which reduces the risk of disease. <h3>Water regularly</h3>Cucumbers need consistent moisture to thrive. Water the plants regularly, aiming for about an inch of water per week. Avoid overhead watering, as wet foliage can increase the chances of diseases. Water at the base of the plants, preferably in the morning. <h3>Mulch the soil</h3>Apply a layer of organic mulch, such as straw or shredded leaves, around the base of the cucumber plants. Mulching helps retain soil moisture, suppresses weed growth, and regulates soil temperature. <h3>Fertilize as needed</h3>Cucumbers are heavy feeders, so consider fertilizing them with a balanced vegetable fertilizer according to the package instructions. Alternatively, you can use compost or organic fertilizers to provide the necessary nutrients. <h3>Monitor pests and diseases</h3>Keep an eye out for common cucumber pests, such as aphids, cucumber beetles, and powdery mildew. Use organic pest control methods if needed, such as handpicking pests or applying insecticidal soap. Proper spacing, good airflow, and healthy plants can help prevent diseases. <h3>Harvest cucumbers</h3>Harvest cucumbers when they reach the desired size and are firm. Regularly check the plants for mature cucumbers and gently twist or cut them from the vine. Harvesting regularly encourages the production of more cucumbers. <h3>Tips for growing cucumbers at home:</h3><ul><li>Choose disease-resistant cucumber varieties for better success.</li><li>Provide adequate sunlight, aiming for at least 6-8 hours of direct sunlight daily.</li><li>Ensure good air circulation around the plants to prevent fungal diseases.</li><li>Train vining cucumbers to climb the trellis or stakes for better space utilization.</li><li>Practice crop rotation each year to minimize the risk of soil-borne diseases.</li><li>Remove any damaged or diseased leaves or fruits promptly to prevent the spread of diseases.</li><li>Remember to adjust your gardening practices based on your specific climate, growing conditions, and the cucumber variety you choose. Happy growing!</li></ul> Note: The article is based on content generated by AI models like Bard and Chatgpt.

How to grow Cucumber at home

<div class="KonaFilter image-container display-table"><div><div class="image on-image">ShutterstockA stowaway rat caused chaos on the domestic Air India flight.</div></div></div><ul class="summary-list"><li>An Air India flight flying from Hyderabad to Visakhapatnam was delayed for 12 hours after a rat was spotted in the cabin. </li><li>Flight AI-952 was due to depart at 06:10 a.m. on Sunday but after the rat was spotted passengers were told to disembark the plane- which did not leave until later in the day at 5.30 p.m. <a href="https://timesofindia.indiatimes.com/city/hyderabad/rat-on-board-delays-ai-flight-by-close-to-12-hours/articleshow/72014075.cms">according to the Times of India.</a></li><li>The passengers were told to disembark the plane and pest control proceeded to remove the rat and fumigate the plane before the airline let people back on. </li><li>According to aviation news site <a href="https://simpleflying.com/air-india-rat-delay/">Simple Flying,</a> the presence of rats on flights is a relatively common reason for delays, due to the fear that they may chew and destroy wires on the plane. </li></ul>A domestic flight in India was delayed for 12 hours after a rat was spotted in the cabin as the flight was about to take off. Passengers on Air India flight AI-952 from Hyderabad to Visakhapatnam were on due to leave at 6:10 a.m. on Sunday, but were delayed when the rat was spotted prior to the plane taking off.Air India officials <a href="https://timesofindia.indiatimes.com/city/hyderabad/rat-on-board-delays-ai-flight-by-close-to-12-hours/articleshow/72014075.cms">confirmed to the Times of India</a> that the plane was delayed as a result of there being a rat on board. The hour-long flight's departure from Rajiv Gandhi International was ultimately delayed until 5:30 p.m, according to The Times of India, almost 12 hours after its scheduled departure.The flight's delay was more than 10 times longer than the flight itself, which covered around 315 miles from the central city of Hyderabad, to Visakhapatnam, which is on India's east coast.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Google MapsA map showing</div></div></div>Business Insider was unable to reach Air India for comment by phone or email Wednesday afternoon.The passengers were asked to disembark the plane after the rodent was spotted and pest control were called in to remove the rat, <a href="https://www.deccanchronicle.com/nation/current-affairs/121119/hyderabad-rat-delays-air-india-flight-by-12-hours.html">according to the Deccan Chronicle.</a>"The rat was located and trapped. Then the aircraft was fumigated," a representative from Air India told the Deccan Chronicle. According to aviation news site <a href="https://simpleflying.com/air-india-rat-delay/">Simple Flying,</a> the presence of rats on flights is a relatively common reason for delays, due to the fear that they may chew and destroy wires on the plane. Similar incidents have occurred on planes from <a href="https://www.independent.co.uk/travel/news-and-advice/alaska-airlines-flight-grounded-rat-cockpit-cancelled-plane-oakland-airport-portland-a8140216.html">Alaska Airlines</a>, <a href="https://www.mirror.co.uk/news/world-news/rats-plane-holidaymakers-left-gutted-6773284">Air Berlin</a> and <a href="https://www.telegraph.co.uk/travel/travelnews/7329758/Rat-on-a-plane-200-passengers-evacuated-after-rodent-found-on-transatlantic-flight.html">Air Canada.</a>The rat incident is the second time in recent months that Air India has faced delays caused by animals. In September, <a href="https://www.businessinsider.com/air-india-flight-delayed-bees-cockpit-window-2019-9?r=US&amp;IR=T">an Air India flight was delayed by two hours after a swarm of bees settled on the cockpit window</a>, obscuring pilots' vision and attacking staff who tried to remove them.The flight, from Kolkata in India's north east, to Agartala, on the border with Bangladesh, had 136 passengers onboard, including the Bangladeshi information minister. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/best-top-concept-cars-decade-2010s-2019-11">The 9 most mind-blowing concept cars of the past decade</a></h3> <div> </div> </div>

An Air India flight was delayed nearly 12 hours after a stowaway rat was spotted in the cabin

Courtesy ForbesAnthem CEO Gail Boudreaux at the 2019 Forbes Healthcare Summit.<ul class="summary-list"><li>Health insurers are increasingly getting into the business of <a href="https://www.businessinsider.com/unitedhealths-plan-to-grow-optumcare-into-100-billion-business-2019-10">owning primary care practices</a> as a way to better control healthcare costs. </li><li>But Anthem, the second-largest health insurer in the US, doesn't want to get involved in that business, according to CEO <a href="https://www.antheminc.com/AboutAnthemInc/Leadership/ExecutiveLeadership/PW_G324762.html">Gail Boudreaux</a>.</li><li>"We've been pretty clear that we don't think we need to own primary care," Boudreaux said onstage at the 2019 Forbes Healthcare Summit in December. </li><li>Instead, she's working to <a href="https://www.businessinsider.com/disruptive-primary-care-companies-iora-health-one-medical-chenmed-2019-8">partner with doctors</a> with the intent of better managing members' health at an earlier - cheaper - stage. </li><li><a href="http://newsletter.businessinsider.com/join/health-insider">Subscribe to Dispensed, Business Insider's weekly healthcare newsletter.</a></li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary" target="_blank" rel="noopener">Click here for more BI Prime stories</a>.</li></ul><a href="https://www.antheminc.com/AboutAnthemInc/Leadership/ExecutiveLeadership/PW_G324762.html">Gail Boudreaux</a> isn't interested in being in the business of primary care. "We've been pretty clear that we don't think we need to own primary care," Boudreaux said onstage at the 2019 Forbes Healthcare Summit on Thursday. Boudreaux is the CEO of Anthem, the <a href="https://markets.businessinsider.com/stocks/antm-stock">$72 billion health insurer</a> that offers health plans under the Blue Cross and Blue Shield brand in 14 states. Anthem provides health insurance to about 41 million people, making it No. 2 in the US.Boudreaux's comments come at a time when health insurers like UnitedHealth and CVS Health's Aetna are increasingly getting into the business of caring for patients. It's part of a push by healthcare companies to gain more control over how healthcare gets paid for and provided to patients.For instance, UnitedHealth - where <a href="https://www.antheminc.com/AboutAnthemInc/Leadership/ExecutiveLeadership/PW_G324762.html">Boudreax once oversaw the health plan business</a>- is playing a bigger role in the business of providing medical care. The company's OptumCare business employs or works with 46,000 doctors, from surgeons to primary-care providers. <a href="https://www.businessinsider.com/unitedhealths-plan-to-grow-optumcare-into-100-billion-business-2019-10">UnitedHealth wants OptumCare to reach $100 billion a year in revenue by 2028,</a> up from roughly $16 billion last year.In 2018, CVS Health closed its <a href="https://www.businessinsider.com/cvs-health-earnings-and-outlook-after-aetna-merger-2019-2">$70 billion deal with the health insurer Aetna</a>, which combined a retail pharmacy and an insurer with the hope of being more involved in Americans' healthcare. Humana owns Partners in Primary Care, <a href="https://press.humana.com/press-release/regional-news/partners-primary-care-expand-its-us-footprint-10-new-centers">a senior-focused primary care practice</a>. Altogether, the health insurer owns either wholly or through joint ventures more than <a href="https://humana.gcs-web.com/static-files/518cd136-f74a-4ba2-a3fe-4fc51bd94654">230 primary care practices</a>. Anthem for its part has been shoring up its own business, creating its own pharmacy benefit manager, <a href="https://www.businessinsider.com/anthems-ingeniorx-pharmacy-benefit-manager-to-start-in-march-2019-1">IngenioRx</a> and then managing care directly for more sick patients through organizations like Aspire and CareMore.Read more: <a href="https://www.businessinsider.com/anthems-ingeniorx-pharmacy-benefit-manager-to-start-in-march-2019-1">A huge health insurer just cut ties with a key rival in a move that could save it $4 billion a year, and the stock is soaring</a>Instead of owning primary-care practices, Boudreaux said she'd rather partner with doctors to help manage the care of Anthem's members."Quite frankly, I don't believe that by changing ownership we'll be more effective at managing primary care," Boudreaux said. <h2>What Anthem's doing instead</h2>Rather than own doctors, Anthem's been partnering up with health systems with the hope of keeping Anthem members healthier and helping them be more proactive about their care. Boudreaux cited the company's work with the Cleveland Clinic. The <a href="https://www.modernhealthcare.com/article/20171011/NEWS/171019979/anthem-cleveland-clinic-collaborate-on-medicare-advantage-plan">two organizations offer a Medicare Advantage plan to seniors in Ohio.</a> The two also have an agreement around <a href="https://newsroom.clevelandclinic.org/2019/02/05/kroger-to-add-new-heart-surgery-benefit-with-cleveland-clinic-through-anthem-blue-cross-and-blue-shield/">heart benefits for certain Kroger employees. </a>She also cited Anthem's work with South Bend Clinic, an organization with 150 providers covering everything from primary care to surgery. <a href="https://www.managedcaremag.com/archives/2019/7/anthem-s-push-have-physicians-take-two-sided-risk-lands-south-bend-clinic">Under the agreement, the two organizations share in the risk and reward of keeping patients healthier. </a>"We want to keep practices independent. That's our goal," Boudreaux said. As the definition of the health insurance business keeps changing - with rivals and Anthem itself adding additional pieces under its purview - it'll be key to keep in mind what role an insurer can play as the one covering healthcare costs, she said."I don't think we have to do it all," Boudreaux said. "We need to be good partners for the rest of the space, but we also are the voice of cost. That's where we get held accountable." Read more: <a href="https://www.businessinsider.com/disruptive-primary-care-companies-iora-health-one-medical-chenmed-2019-8">Meet the 8 companies changing how doctors get paid and building the future of medicine</a><a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a>Featured Digital Health Articles: - <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a> - <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a> - <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a> - <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a> - <a href="/artificial-intelligence-healthcare">AI in Healthcare</a> - <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a> <h3>NOW WATCH: <a href="https://www.businessinsider.com/why-fleas-are-so-hard-to-kill-2019-11">Fleas can sense the breath, warmth, and vibration of blood-filled mammals. 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