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11 mins read

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report

In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…

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1 min read

AdEx zooms 37% despite Covid II: Madison report

ADEX has comfortably surpassed 2019 figures by 10%

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1 min read

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM

TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…

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1 min read

News channels brought in maximum television ad volumes during Jan-June 2021: TAM

Key highlights from TAM's half yearly advertising report for TV

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3 mins read

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast

Each of the top eight markets is expected to grow by nearly 2% and better in 2021

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1 min read

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM

During the quarter Hindi language publications had 41% share of the ad space

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1 min read

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx

Ad volume on television declines by 3% in Q1 2021: TAM AdEx

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1 min read

Most loved Bollywood couples in the brandverse, according to TAM AdEx

Here are the most-loved Bollywood couples as per TAM AdEX 2020

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1 min read

Top 10 celebrity couples with the most brand deals in 2021, as per TAM AdEx

More than 50% of TV ads were endorsed by two celebrity couples: Akshay Kumar and Twinkle Khanna and…

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1 min read

Top 10 TV advertisers during Jan-March 2021, as per TAM AdEx

TAM AdEx has released its data for top advertisers on television for the period between January to …

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1 min read

Between April and June this year, 21% ads on TV were endorsed by celebrities: Report

Celebrity endorsements on TV has seen a visible increase in June

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4 mins read

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion

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3 mins read

Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report

India will continue to top the list as the fastest-growing major ad market in the world ​

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6 mins read

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?

Brands that did associate with PUBG, did that for its captive audience and large user base.