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There was a time when start-ups had to keep aside a large portion of their capital for infrastructure. But over the past few years, Cloud has become the preferred infrastructure mode for start-ups, helping them grow and scale rapidly. <keyword id="285445" type="COMPANY" weightage="100" keywordseo="Dropbox">Dropbox</keyword>, <keyword id="2407602" type="UNKNOWN" weightage="100" keywordseo="99-Designs">99 Designs</keyword>, <keyword id="819905" type="COMPANY" weightage="100" keywordseo="Instagram">Instagram</keyword>, <keyword id="1652104" type="UNKNOWN" weightage="100" keywordseo="Parse">Parse</keyword> and RedBus are some of the examples where Cloud played a significant role in their success. In fact, within a few years, these start-ups are turning into midsized companies with decent IT budgets set aside for hosting and other infrastructural requirements. Realising the growth potential in this space, Cloud service providers started to lure early-stage start-ups to host their products on their Cloud platforms. <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword>, Microsoft, Google, Rackspace and IBM have specific programmes designed for start-ups, so that they can easily get started on Cloud. These technology biggies are partnering with reputed incubators and accelerators to support their portfolio companies. Microsoft has gone a step ahead and invested in its own accelerator to attract start-ups to its Azure Cloud platform. 
 
Here are five resources for start-ups who want to join the Cloud bandwagon. 
 
1. <keyword id="141088" type="COMPANY" weightage="100" keywordseo="Amazon-Web-Services">Amazon Web Services</keyword> (AWS) 
As one of the first Cloud platforms, AWS is the preferred platform for many start-ups across the world. It’s very common to see start-ups spin a couple of EC2 instances to launch their minimal viable products. But to make it more attractive for start-ups, Amazon has a programme called <a href="http://aws.amazon.com/activate/">AWS Activate</a>, which offers a slew of benefits. For a start-up that is a member of one of the accelerators, seed funds or other start-up organisations, Amazon offers free credits ranging between $1,000 and $15,000, along with technical training programmes and free business level support. 
 
2. IBM 
SoftLayer, an IBM company, has a start-up incubator called <a href="http://www.softlayer.com/catalyst">Catalyst</a>. With 13 data centres in the US, Asia and Europe, it is a viable choice for start-ups. Just like its competitors, SoftLayer has partnered with incubators and accelerators around the world to support the start-up ecosystem. Eligible start-ups get $1,000 monthly credit to host their applications on SoftLayer’s infrastructure. Check out <a href="http://www.softlayer.com/catalyst-partners">here</a> for a list of incubators and accelerators who have partnered with IBM SoftLayer. 
 
3. Google Cloud Platform 
Google is not far behind when it comes to luring start-ups to its Cloud platform. With success stories like Snapchat and Rovio behind it, Google App Engine and Compute Engine are becoming the new favourites of start-ups. The <a href="https://cloud.google.com/developers/starterpack/">Google Cloud Platform Startup Pack</a> offers $20,000 in credits to use any component of its Cloud services platform. Google has also partnered with accelerators and incubators like 10000Startups.com to support the latter’s portfolio companies. 
 
4. Microsoft Azure 
<a href="http://www.microsoft.com/BizSpark/">Microsoft BizSpark</a> programme is one of the oldest and popular programmes among the technology start-ups. Eligible companies get almost every piece of software that Microsoft ships, including access to Azure, its flagship Cloud platform. As a part of <a href="https://www.microsoftventures.com/home.aspx">Microsoft Ventures</a> initiative, it has set up exclusive accelerators in 7 cities across the world. With 82% funded start-ups behind it, the Bangalore accelerator has been a very successful one for Microsoft. 
 
5. Rackspace 
Rackspace is one of the early Cloud service providers to offer special packages for start-ups. Its <a href="http://rackspacestartups.com/the-startup-program/">start-up programme</a> offers hosting on its public Cloud, private cloud or dedicated infrastructure. Rackspace also offers support from a great set of mentors to guide the participants besides providing architecture guidance on designing and building Cloud-based products.

5 Free Options For Start-ups To Get Started With Cloud

<ul class="summary-list"><li><keyword id="63528" type="PERSON" weightage="60" keywordseo="Prince-Philip">Prince Philip</keyword>, Duke of Edinburgh, spent 16 years designing his own hearse: a modified <keyword id="44719" type="PERSON" weightage="60" keywordseo="Land-Rover">Land Rover</keyword>.</li><li>Queen Elizabeth II's late husband revamped the vehicle with an open-top rear and green paint.</li><li>The hearse will take Philip's coffin in a procession across Windsor Castle's grounds on Saturday.</li></ul>On Saturday, April 17, the late Duke of Edinburgh's funeral will take place, and many aspects of the event will stand apart from traditional <keyword id="33358" type="ORGANIZATION" weightage="60" keywordseo="Royal">royal</keyword> funerals.One such detail is the hearse. For 16 years, Prince Philip, who <a href="https://www.insider.com/prince-philip-dead-2021-3">died on April 9 at the age of 99</a>, designed and modified a Land Rover Defender TD5 130 chassis cab vehicle to be his hearse.For those close to the <keyword id="72980" type="ORGANIZATION" weightage="60" keywordseo="royal-family">royal family</keyword>, it's no surprise. Prince Philip loved Land Rovers and drove them for most of his life, according to the <a href="https://www.businessinsider.com/prince-philip-designed-his-own-hearse-a-modified-land-rover-2021-4">Associated Press</a> (AP).The hearse will take his coffin in a procession that will start at the state entrance of Windsor Castle and through the grounds to St. George's Chapel, <a href="https://www.insider.com/prince-philip-dead-funeral-arrangements-queen-mourning-period-2021-4">where the service will take place</a>. <h2>The hearse has a military-green color and open-top rear</h2><div type="image" title="prince philip hears" height="937" width="1250" msid="82109648" hostid="261"></div>According to <a href="https://news.sky.com/story/prince-philip-bespoke-land-rover-hearse-designed-by-duke-of-edinburgh-revealed-ahead-of-funeral-12276173">Sky News</a>, the Land Rover was built in 2003 at a factory in Solihull, England.At the age of 82, Philip began modifying the vehicle in collaboration with the Land Rover company. He had it repainted a green color, called dark bronze green. The green is a significant color and is a nod to the <a href="https://www.businessinsider.com/prince-philip-helped-sink-enemy-ships-during-world-war-ii-2021-4">prince's military service</a>. Philip served as an officer in Britain's Royal Navy during World War II.The Land Rover also has an open-top rear with special "stops" designed to secure the coffin, according to <a href="https://news.sky.com/story/prince-philip-bespoke-land-rover-hearse-designed-by-duke-of-edinburgh-revealed-ahead-of-funeral-12276173">Sky News</a>.The final details of the modification were completed in 2019 when Philip was 98, according to the <a href="https://www.businessinsider.com/prince-philip-designed-his-own-hearse-a-modified-land-rover-2021-4">AP</a>. Thierry Bollore, Jaguar Land Rover's chief executive, told <a href="https://news.sky.com/story/prince-philip-bespoke-land-rover-hearse-designed-by-duke-of-edinburgh-revealed-ahead-of-funeral-12276173">Sky News</a> that the company was "deeply privileged to have enjoyed a very long and happy association with the Duke of Edinburgh over many decades."<h2>Philip's funeral service will look drastically different from other royal funerals</h2>Due to the ongoing coronavirus pandemic and <a href="https://www.businessinsider.com/boris-johnson-reveals-timeline-for-end-of-england-coronavirus-lockdown-2021-2">the UK's restrictions</a> on public gatherings, Philip's funeral will be a much smaller event. Only <a href="https://www.insider.com/prince-philip-funeral-royal-family-guests-in-attendance-2021-4">30 guests</a> will be in attendance, including the Queen and the royal family.While Philip was eligible to have a state funeral as consort to the Queen, he once said that he didn't want the "fuss," according to a 2017 report by <a href="https://www.insider.com/heres-what-happens-when-prince-philip-dies-2017-8">The Independent</a>. And although he didn't want a state funeral, <a href="https://news.sky.com/story/prince-philip-funeral-to-take-place-on-saturday-and-will-be-televised-with-national-silence-at-3pm-12271175">Sky News</a> reported that <a href="https://www.insider.com/prince-philip-never-wanted-a-big-funeral-2021-4">Philip's initial plans included a large attendance with 800 guests</a>.Additionally, the public has been asked not to attend any funeral events due to the coronavirus, and the processions will not be public.The funeral will be televised, however, and millions of people in the UK and around the world will tune in to watch the historic event. <a href="https://www.insider.com/how-to-watch-prince-philips-funeral-service-us-uk-viewers-2021-4">Here's how you can watch in the US and UK.</a>

Prince Philip spent 16 years turning a Land Rover into a hearse for his funeral

<ul class="summary-list"><li>On Tuesday, the Australian <keyword id="1968247" type="PERSON" weightage="60" keywordseo="DevOps">DevOps</keyword> startup Buildkite announced $28 million in fresh funding, bringing its valuation to $200 million.</li><li>Buildkite builds continuous integration and continuous delivery (CI/CD) tools that help developers release code faster and more often, and it competes with Jenkins, CircleCI, Travis CI, and others. </li><li>Buildkite CEO and cofounder Lachlan Donald says the company has been profitable since its early days because it charged for its product since the start, focused on building a quality product, and kept its headcount low.</li></ul>For a long time, the Australian DevOps startup Buildkite didn't take calls from investors, even though it was "bombarded" by VCs reaching out.Why not? In part because the firm never needed the money. Buildkite achieved profitability in the first month after launching in 2013, cofounder and CEO Lachlan Donald told Business Insider by charging for its products right off the bat, rather than offering a "freemium" product like many other startups. That model has really forced it to make its product shine brighter than other free competitors, he adds. Buildkite sells tools for <a href="https://www.businessinsider.com/what-is-ci-cd-software-development-2018-11">continuous integration and continuous delivery (CI/CD)</a>, which help developers release code faster and more often. The firm currently supports over 30,000 engineers and 1,000 corporate customers, including Shopify, Pinterest, and Wayfair."[BuildKite] is not often the first CI tool you use, but what you come to when you're a successful business — when you've outgrown those introductory tools," Donald said. "We've been very successful in getting customers that are the best technology companies in the world using us. The fact that we charge for our products helps us work really hard at creating the best product possible."But finally, after seven years, Buildkite decided to raise money to promote the company and build partnerships: On Tuesday, it announced $28 million in funding led by OpenView, bringing its valuation to over $200 million. "We keep hearing from our customers that 'Buildkite is the best-kept secret in the dev tool space. You're our secret weapon,'" Donald told Business Insider. "The biggest challenge for us is telling people about Buildkite. This is the best CI/CD tool that every company needs. We want to try to get more people aware of it."The company has a grand total of zero salespeople, and only recently hired its first marketing employee. The new funding will change that, Donald said. <h2>Buildkite is taking on other CI/CD tools like Jenkins, CircleCI, and Travis CI</h2>Previously, Donald worked as the CTO of 99designs, where his team "tried every CI tool," but was frustrated that other products were either like the open source project Jenkins, which is built for on-premise data centers, or entirely cloud-based, like <a href="https://www.businessinsider.com/circleci-56-million-vc-funding-ci-cd-devops-2019-7">CircleCI</a> and Travis CI. So, Donald decided he wanted to build a hybrid tool that works for both kinds of customers. "Buildkite was built because we thought CI/CD as it was designed was broken," Donald said. He wanted to "rethink" how it could be done, and decided that "hybrid architecture gives you the best of both worlds."Read more: <a href="https://www.businessinsider.com/what-is-ci-cd-software-development-2018-11">Investors are betting hundreds of millions of dollars that startups like PagerDuty, GitLab, and CloudBees can change the way software gets made</a>Buildkite also differentiates itself from other <a href="https://www.businessinsider.com/developer-technologies-digital-transformation-tech-companies-2020-1">CI/CD companies</a> because of its "unlimited" ability to scale and run thousands of operations at once, Donald says. It has some core philosophical differences that differentiate it from other startups in general, too. It keeps its headcount low — with only 26 remote employees in six countries — rather than taking what Donald describes as the "land grab approach" of hiring many employees."We think that a lot of companies view headcount as a vanity metric," Donald said. "It's almost always the first question people ask: 'How many people are in your company?' We're trying to build a company where we can do more with less. We keep the headcount small but still be really effective."In the future, Buildkite also plans to also focus on software testing to understand data on which tests are faster and slow and how they can solve problems. With the new funding, Buildkite plans to "keep doing what we've always been doing, which is to have a hyperfocus on customers." Got a tip? Contact this reporter via email at <a href="mailto:rmchan@businessinsider.com">rmchan@businessinsider.com</a>, Signal at 646.376.6106, Telegram at @rosaliechan, or Twitter DM at <a href="https://twitter.com/rosaliechan17">@rosaliechan17</a>. (PR pitches by email only, please.) Other types of secure messaging available upon request.

Profitable Australian DevOps startup Buildkite explains how its new $28 million in funding will let it spread the word about being 'the best-kept secret in the developer tool space'

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Brit + Co.</div></div></div>The latest trend in crafting is a throwback to your childhood days. More and more adults are turning to creative activities to relieve everyday stress, and for many, that means coloring books. Four of the <a href="http://www.amazon.com/best-sellers-books-Amazon/zgbs/books/ref=zg_bs_books_home_all?pf_rd_p=1286249522&amp;pf_rd_s=center-5&amp;pf_rd_t=2101&amp;pf_rd_i=home&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=1157W5GFX48G463X3FWY">top 10</a> bestselling products on Amazon are currently coloring books - three of which were made with adults in mind.Building off of that success, <a href="http://www.brit.co/">Brit + Co</a>, the DIY content and commerce site founded by Apple and Google alum Brit Morin, has chosen an adult coloring book as its first <keyword id="6354851" type="ORGANIZATION" weightage="60" keywordseo="Retail">retail</keyword> project. Dubbed "Pattern Play," the book will be available exclusively at Target and on Brit + Co starting Tuesday morning. In Brit + Co's annual "The State of the Maker Movement Report," they found that 88% of those surveyed use creative hobbies as a way to de-stress and unplug. With coloring, adults can do that with little commitment and little skill. "There's a bigger trend of people being tired of screens. Studies have shown that doing something creative has similar effects on the body and brain as meditation and exercise," Morin told Business Insider. "A lot of people want to be creative, but they maybe feel inhibited because they don't think they're good at it."<div class="KonaFilter image-container display-table"><div><div class="image on-image">Brit + Co</div></div></div>For "Pattern Play," Brit + Co crowdsourced designs from more than 50 different artists and makers from its community. More than 1,400 drawings were submitted through <a href="http://99designs.com/">99designs</a>; those submissions were narrowed down and eventually became a 78-page book.Morin points out that "Pattern Play" is the first adult coloring book to include crowdsourced drawings.The drawings range from depictions of donuts and cassette tapes to mesmerizing patterns that they think will be appealing to millennial adults. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Brit + Co.</div></div></div>Brit + Co partnered with Crayola to manufacture the books, and the brand's crayons, colored pencils, and markers will be merchandised alongside the book. "This partnership is a terrific opportunity for Crayola and Brit + Co to show our belief that everyone is creative," Kim Rompilla, Crayola's director of platform marketing, said in a press release announcing the project. "Coloring is a classic, creative activity that provides an escape which transforms black and white pages into works of art." "Pattern Play" can be found in the DIY section of Target stores across the US. "Target is focusing on creativity as a big part of their messaging," Morin said. "That's why you won't find 'Pattern Play' with the rest of the children's coloring books." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/caffeine-free-coffee-shop-opened-nyc-people-emotional-2015-11">A caffeine-free coffee shop opened in NYC and people have a lot to say about it</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="pldGhveDqCmYfPXdTEzEMvx3XTMF5zVl" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Brit Morin, the Martha Stewart of Silicon Valley, is launching an 'adult coloring book' to be sold in Target

A man from New Zealand fell down a 9 metre hole in China, broke his back, and has just turned the horrific accident into a new slapstick mobile game.
Mark Major, 28, <a href="http://brokenbackgames.com/">explains on his website </a>that his scary experience inspired "Plummet", which he hopes will be available for iPhone early this year. He&#xa0;<a href="https://www.facebook.com/plummetgame">tells Business Insider that he's waiting for Apple to review his iTunes app and it should be due for release soon.</a>
Major says he had no warning about the accident. He was walking past a construction site in Beijing when the earth just gave way.
When he woke, with a fractured spine, sore head, and broken pieces of plank all around him, his sole memory was the "free falling plummet". He lay in the shaft an hour before being rescued. He adds that he suffered a "compression fracture" and while he's now fully recovered, still endures pain and limited mobility in his upper body.
Major writes: "Seven years ago, things went very wrong for me when I fell 9 metres down a hole in Beijing, resulting in a broken back. It was an incredibly close call since about 7 metres down, there was a plank that I went crashing through. This crash slowed me down and was highly likely a lifesaver."
Quite remarkably, he's now used the accident to make what looks like a really fun, colourful game. In it, users are thrust into Major's harrowing journey and play as a cartoon version of him. Although, he concedes, he's made his beard hair a little more ginger.
"You guide me through a Beijing construction shaft as I plummet," <a href="http://brokenbackgames.com/press-release/">he says in a press release.</a>&#xa0;"The hole is randomly generated so each turn is never the same experience. Awesome cartoon graphics are based on the real hole and myself."
It's controlled very simply: All players have to do is tilt their smartphone left and right to move the character; the further they fall, the higher the score. "Just watch out for the edges," Major warns.

Major explains that he designed Plummet after losing his job. With time on his hands he decided to "make good art" out of "the most painful experience" of his life. He says he modelled the gameplay style of the notorious Flappy Bird and the ever popular Temple Run, with an endless game style that allows quick play any time - with the sole purpose of achieving a high score.
He sketched the initial cartoons himself and then enlisted the help of a Serbian designer and a Romanian app developer to build the game. It was finalised and posted for review on Dec. 30.

"After being made redundant from Chorus Ltd. in NZ I built something based on the event. I was inspired by Tim Ferris' book, <a href="http://fourhourworkweek.com/2012/04/22/how-to-build-an-app-empire-can-you-create-the-next-instagram/">"Four Hour Work Week"</a>- and a <a href="http://fourhourworkweek.com/2012/04/22/how-to-build-an-app-empire-can-you-create-the-next-instagram/">blog post on Chad Mureta on the subject of app creation</a>. I used 99designs and elance.com - it took 2 months to make."
Major is now a self-styled entrepreneur and is releasing Plummet through his <a href="http://brokenbackgames.com/">new company "Broken Back Games"</a>

A Man Fell Down A Massive Hole In China And Turned The Experience Into An iPhone Game

A man in New Zealand fell down a 9 metre hole in China, broke his back, and has just turned the horrific accident into a new slapstick mobile game.
Mark Major, 28, <a href="http://brokenbackgames.com/">explains on his website </a>that his scary experience inspired "Plummet", which he hopes will be available for iPhone early this year. He&#xa0;<a href="https://www.facebook.com/plummetgame">tells Business Insider that he's waiting for Apple to review his iTunes app and it should be due for release soon.</a>
Major says he had no warning about the accident. He was walking past a construction site in Beijing when the earth just gave way.
When he woke, with a fractured spine, sore head, and broken pieces of plank all around him, his sole memory was the "free falling plummet". He lay in the shaft an hour before being rescued. He adds that he suffered a "compression fracture" and while he's now fully recovered, still endures pain and limited mobility in his upper body.
Major writes: "Seven years ago, things went very wrong for me when I fell 9 metres down a hole in Beijing, resulting in a broken back. It was an incredibly close call since about 7 metres down, there was a plank that I went crashing through. This crash slowed me down and was highly likely a lifesaver."
Quite remarkably, he's now used the accident to make what looks like a really fun, colourful game. In it, users are thrust into Major's harrowing journey and play as a cartoon version of him. Although, he concedes, he's made his beard hair a little more ginger.
"You guide me through a Beijing construction shaft as I plummet," <a href="http://brokenbackgames.com/press-release/">he says in a press release.</a>&#xa0;"The hole is randomly generated so each turn is never the same experience. Awesome cartoon graphics are based on the real hole and myself."
It's controlled very simply: All players have to do is tilt their smartphone left and right to move the character; the further they fall, the higher the score. "Just watch out for the edges," Major warns.

Major explains that he designed Plummet after losing his job. With time on his hands he decided to "make good art" out of "the most painful experience" of his life. He says he modelled the gameplay style of the notorious Flappy Bird and the ever popular Temple Run, with an endless game style that allows quick play any time - with the sole purpose of achieving a high score.
He sketched the initial cartoons himself and then enlisted the help of a Serbian designer and a Romanian app developer to build the game. It was finalised and posted for review on Dec. 30.

"After being made redundant from Chorus Ltd. in NZ I built something based on the event. I was inspired by Tim Ferris' book, <a href="http://fourhourworkweek.com/2012/04/22/how-to-build-an-app-empire-can-you-create-the-next-instagram/">"Four Hour Work Week"</a>- and a <a href="http://fourhourworkweek.com/2012/04/22/how-to-build-an-app-empire-can-you-create-the-next-instagram/">blog post on Chad Mureta on the subject of app creation</a>. I used 99designs and elance.com - it took 2 months to make."
Major is now a self-styled entrepreneur and is releasing Plummet through his <a href="http://brokenbackgames.com/">new company "Broken Back Games"</a>

A Man Who Broke His Back After Falling Into A Massive Hole In China Has Turned It Into A Game 

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Alex Teichman crawled on the carpet as the dog ran&#xa0;around him. A camera watched&#xa0;them closely nearby.&#xa0;On the screen of the computer, Teichman's outline was glaring red, despite him being on all fours like the dog. The pet, though, was a shining green.&#xa0;It was graduation day from Stanford's StartX incubator, and Teichman and his cofounder Hendrik Dahlkamp had built a home security system&#xa0;home&#xa0;that&#xa0;can tell the difference between humans, a potential threat, and things like dogs running around a yard.&#xa0;However, the video of Teichman versus the dog is the last public&#xa0;evidence of a company then-called Snitch. In early 2015, <a href="http://spectrum.ieee.org/view-from-the-valley/consumer-electronics/gadgets/autonomous-vehicle-technologies-migrate-to-the-internet-of-things">IEEE wrote the only story</a> about what the duo was&#xa0;working on, complete with the video. &#xa0;Since then, though, buzz has been slowly building around the "well-funded" and "first-rate" mysterious company and its newly discovered ties to major Google alums. With its focus on machine vision and their expertise in self-driving cars, speculation about the project's potential is growing.A few recent clues discovered by Business Insider hint at what the tight-lipped startup might be working on.<h2>The mystery of Snitch</h2>Snitch's founding team is two guys with brilliant minds and backgrounds to match, a pair that many Silicon Valley investors would be delighted to throw money at.Teichman's mentor was Sebastian Thrun, the "father of the self-driving car" who founded Google X. At Stanford, Teichman had worked in Thrun's lab and was the perception lead on Stanford's self-driving car. His summers were spent interning at famed robotics research lab <a href="http://www.businessinsider.com/a-look-back-at-willow-garage-2016-2">Willow Garage.</a>Years before, Teichman had suffered from&#xa0;a nagging worry that his house was going to get burglarized, according to a <a href="http://spectrum.ieee.org/view-from-the-valley/consumer-electronics/gadgets/autonomous-vehicle-technologies-migrate-to-the-internet-of-things">story in IEEE</a>. He had been receiving random phone calls, and there had been a notice of an uptick of crime in the neighborhood.&#xa0;So&#xa0;he rigged up his own security camera&#xa0;and loaded it with the self-driving technology that he had been working on. He wanted&#xa0;to be able to tell the difference between a tree branch in the wind or a burglar entering the backyard. But nothing came of it since his house wasn't robbed.At Stanford,&#xa0;Teichman met his co-founder, Dahlkamp, who&#xa0;also specialized in seeing the world in different ways. He had cofounded the technology behind Google Street View and also went to Stanford to study under Thrun and work on its self-driving car.The two were at a party together when Dahlkamp brought up the old security system Teichman had built. Only then did Teichman realize it might form the basis of a company.<div></div>&#xa0;In October 2014, they incorporated the business. Months later, they graduated from the Stanford StartX labs. And then they all but disappeared.Business Insider has found a few clues, however.&#xa0;In November 2015, the&#xa0;pair's mentor, Thrun, tried to find&#xa0;some new talent for the startup, which he&#xa0;described as "well-funded.""I have an amazing job opportunity in Silicon Valley. A small, first-rate, well-funded team is seeking to hire an RGBD perception expert to help build the 'eyes of the smart home'," Thrun <a href="http://robotics-worldwide.1046236.n5.nabble.com/robotics-worldwide-jobs-Seeking-RGBD-perception-expert-tp5712746.html">wrote in a robotics forum</a>. (Interested applicants had to e-mail Edwin Jarvis, a cheeky nod to the AI&#xa0;butler from the "Iron Man" series.)Also, at some point&#xa0;Teichman <a href="https://99designs.com/logo-design/contests/totally-kind-security-camera-needs-creative-inspiration-450947">posted a plea on 99Designs</a>, a website for freelance logo design, looking for an image to go with the name at the time, Snitch: "I'm building an intelligent home security system that uses a totally new kind of camera and can understand what it's seeing, rather than just detecting that something changed," Teichman wrote. "It's super cool but I can't draw for s--. Help!"The winning design, a grey-and-blue camera, can be found&#xa0;on two&#xa0;websites: Kortschak Investments and Playground Global.Playground Global <a href="http://www.businessinsider.com/andy-rubin-global-playground-raising-300-million-2015-4">is run by Andy Rubin</a>, the creator of the Android operating system who left Google in October 2014&#xa0;to start a hardware incubator. Turns out that Dahlkamp and Teichman have been incubating the company in Rubin's Playground Global over the last year, <a href="http://www.embedded-vision.com/forums/2016/02/24/self-driving-cars-next-endeavor">according to a job posting</a> from their recruiter Doreen Xia on a computer vision forum.<h2>From Snitch to Lighthouse</h2>Although Playground is a hardware incubator, according to <a href="http://www.trademarkia.com/company-snitch-inc-4501870-page-1-2">new trademark filings</a>, the young company is now more concerned with software for security cameras - and it has a new name: Lighthouse.The trademark covers&#xa0;computer software for a range of tasks, from viewing and analyzing video to operating, managing, and monitoring security systems. The trademark covers not only the&#xa0;computer software but also "software as a service",&#xa0;or a licensing model that would let people subscribe to using the software over time.Today, <a href="http://light.house/">Lighthouse's website</a> only teases something "Coming soon."The company declined to talk to Business Insider. Andy Rubin, Playground Global, and Sebastian Thrun didn't respond to request for comment.&#xa0;Still, venture capitalists are buzzing about it, wondering if it could dethrone Google's Nest in the camera market. Since it's not making its own camera, unlike Nest which acquired Dropcam, it will have a harder time getting its software in the hands of people, one investor speculated.&#xa0;Others are excited to see the technology behind self-driving cars be applied to other areas beyond the much-hyped automotive space. Lighthouse might be the first breakout company to do it.&#xa0;&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/selfie-camera-sticks-to-any-solid-surface-2016-8">A tiny camera that sticks to any solid surface takes the ultimate selfie</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="J4MTdjNTE6PrRX1HPa1B8y3OW4cUM9cS" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Two famous Google alums are advising a secret startup building the 'eyes of the smart home'

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<div class="image-container float_right" style="width:400px"><div class="image"></div><a href="http://www.businessinsider.com/author/daniel-goodman">Daniel Goodman / Business Insider</a></div>Question: What's one interview tip you have for a job seeker who is looking to work at an entrepreneurial startup?
1. Demonstrate How You Pivot
"Entrepreneurs like to move quickly, so offer examples that show your flexibility. You can't be afraid to fail in a startup, so demonstrate how you've implemented, tested, failed, pivoted and improved in the past, and you'll stand far above other candidates."
- <a href="http://theyec.org/author/kelly-azevedo" target="_blank">Kelly Azevedo</a> | Founder, <a href="http://www.shesgotsystems.com" target="_blank">She's Got Systems</a>
<a href="http://www.shesgotsystems.com" target="_blank"></a>2. Fill the Table With Ideas
"When hiring, we don't just want someone who will be competent at the particular job we're hiring for, but someone who is going to bring fresh, creative ideas to the role and think critically about our business. When interviewing, it's important to come with ideas you have for how to improve the business so that they know that you're an innovator."
- <a href="http://theyec.org/author/stephanie-kaplan" target="_blank">Stephanie Kaplan</a> | Co-Founder, CEO and Editor-in-Chief, <a href="http://www.hercampus.com" target="_blank">Her Campus Media</a> <a href="http://twitter.com/stephaniekaplan" class="twitter-follow-button" data-show-count="false">Follow @stephaniekaplan</a>
<a href="http://twitter.com/stephaniekaplan" class="twitter-follow-button" data-show-count="false"></a>3. Show Your Startup Passion
"Startups want to hire someone who loves the product and is a great fit for their team and culture. Do your homework on the startup and the founders before your interview, and discuss why you would be great fit and why you believe in their product. Most importantly, you'll likely be working longer hours for a smaller salary, so be honest with yourself about whether that belief is genuine."
- <a href="http://theyec.org/author/doug-bend" target="_blank">Doug Bend</a> | Founder/Small Business &amp; Startup Attorney, <a href="http://bendlawoffice.com/" target="_blank">Bend Law Group, PC</a> <a href="http://twitter.com/@DougBend" class="twitter-follow-button" data-show-count="false">Follow @@DougBend</a>
<a href="http://twitter.com/@DougBend" class="twitter-follow-button" data-show-count="false"></a>4. Don't B.S. It
"Most entrepreneurs have very defined BS detectors. If you're asked a question and you don't know the answer, say, "That's a great question, I don't know, but I'd be happy to research it and get you the answer." Don't make something up! It's the fastest way to get passed over in my company."
- <a href="http://theyec.org/author/nathan-lustig" target="_blank">Nathan Lustig</a> | cofounder, <a href="http://www.entrustet.com" target="_blank">Entrustet</a> <a href="http://twitter.com/nathanlustig" class="twitter-follow-button" data-show-count="false">Follow @nathanlustig</a>
<a href="http://twitter.com/nathanlustig" class="twitter-follow-button" data-show-count="false"></a>5. Bring Strategic Questions
"A job seeker should do enough research on a startup to know that business and have great questions to ask about how that business operates. Ideally, the job seeker could even make suggestions about what the startup can be doing to succeed more. Whether those ideas are something the founders never thought of doesn't matter, because it shows that person understands the business."
- <a href="http://theyec.org/author/victor-wong" target="_blank">Victor Wong</a> | CEO, <a href="http://www.paperg.com" target="_blank">PaperG</a>
<a href="http://www.paperg.com" target="_blank"></a>6. Show Off Some Initiative
"Entrepreneurs and young startups hire for the "ability to get stuff done" -- with a minimum of hand holding, supervision or instruction. Demonstrate this skill. Do lots of homework before your interview, and be willing to do a small project to show your abilities if you make the candidate shortlist."
- <a href="http://theyec.org/author/matt-mickiewicz" target="_blank">Matt Mickiewicz</a> | Co-Founder, <a href="http://flippa.com" target="_blank">Flippa and 99designs</a> <a href="http://twitter.com/sitepointmatt" class="twitter-follow-button" data-show-count="false">Follow @sitepointmatt</a>
<a href="http://twitter.com/sitepointmatt" class="twitter-follow-button" data-show-count="false"></a>7. Polish Your Portfolio
"Portfolios aren't just for creatives anymore. When I'm hiring someone, I want to see examples of their work in action. That could be a series of planning documents for projects, bullet points of savings you created for a past employer or something else entirely. Show me what you've accomplished in similar positions in the past."
- <a href="http://theyec.org/author/thursday-bram" target="_blank">Thursday Bram</a> | Consultant, <a href="http://www.hypermodernconsulting.com" target="_blank">Hyper Modern Consulting</a> <a href="http://twitter.com/ThursdayB" class="twitter-follow-button" data-show-count="false">Follow @ThursdayB</a>
<a href="http://twitter.com/ThursdayB" class="twitter-follow-button" data-show-count="false"></a>8. Make an Impression Beforehand
"Show the startup what you've got beforehand. A great way to make an impression before the interview is by tweeting the startup, writing on their Wall, etc. Make sure you stand out!"
- <a href="http://theyec.org/author/ben-lang" target="_blank">Ben Lang</a> | Founder, <a href="http://EpicLaunch.com/" target="_blank">EpicLaunch</a> <a href="http://twitter.com/entrepreneurpro" class="twitter-follow-button" data-show-count="false">Follow @entrepreneurpro</a>
<a href="http://twitter.com/entrepreneurpro" class="twitter-follow-button" data-show-count="false"></a>9. A Unique Personality Matters
"Show your personality. Obviously, entrepreneurs are looking for skills and qualifications, but startups are usually close-knit teams that need to work well together (for long hours), so knowing that the candidate will fit in is very important."
- <a href="http://theyec.org/author/nicolas-gremion" target="_blank">Nicolas Gremion</a> | CEO, <a href="http://www.free-ebooks.net/" target="_blank">Free-Ebooks.net</a>
<a href="http://www.free-ebooks.net/" target="_blank"></a>10. Available Upon Arrival
"A job seeker should have as many materials (resume, portfolio, etc.) as possible upon arrival to a phone, in-person, or virtual interview. Traditionally, resumes would include "Available Upon Request" for references, but have previous employers and teammates leave you a review on LinkedIn. Then, copy and paste these reviews and bring them to your interviews to give the interviewer insight."
- <a href="http://theyec.org/author/nancy-t-nguyen" target="_blank">Nancy T. Nguyen</a> | President &amp; CEO, <a href="http://www.sweettsalon.com" target="_blank">YMH, Inc.</a>
<a href="http://www.sweettsalon.com" target="_blank"></a>11. In It For The Long Haul
"Make sure you explain that you're not in it for the immediate payoff. That will show dedication and an alignment of interests."
- <a href="http://theyec.org/author/brent-beshore" target="_blank">Brent Beshore</a> | Owner/CEO, <a href="http://www.adventur.es" target="_blank">AdVentures</a> <a href="http://twitter.com/BrentBeshore" class="twitter-follow-button" data-show-count="false">Follow @BrentBeshore</a>
<a href="http://twitter.com/BrentBeshore" class="twitter-follow-button" data-show-count="false"></a>12. Can You Solve the Problem?
"Startups are usually small teams faced with big problems. Demonstrate how you are a scrappy problem solver who can think of creative solutions to any problem thrown your way."
- <a href="http://theyec.org/author/tim-jahn" target="_blank">Tim Jahn</a> | Co-Founder, <a href="http://matchist.com" target="_blank">matchist</a> <a href="http://twitter.com/timjahn" class="twitter-follow-button" data-show-count="false">Follow @timjahn</a>
<a href="http://twitter.com/timjahn" class="twitter-follow-button" data-show-count="false"></a>13. Be a Believer
"If you're interviewing at a startup, you're likely speaking to the person who has poured their entire life into the company. Show them that you believe in their vision and are equally committed to making it happen by doing your homework, asking them smart questions and congratulating them on whatever success they have achieved to date."
- <a href="http://theyec.org/author/christopher-kelly" target="_blank">Christopher Kelly</a> | Co-Founder, Principal, <a href="http://www.sentrycenters.com" target="_blank">Sentry Conference Centers</a>
<a href="http://www.sentrycenters.com" target="_blank"></a>14. Learn Everything You Can
"Most startups today have a Twitter account, Facebook Page, website, YouTube account, etc., so use all of these resources to your advantage! Soak up as much information as you can prior to the interview to really "wow" them with your knowledge. It also helps in understanding your fit at the organization and determining if it’s the right next step for you."
- <a href="http://theyec.org/author/heather-huhman" target="_blank">Heather Huhman</a> | Founder &amp; President, <a href="http://www.comerecommended.com" target="_blank">Come Recommended</a> <a href="http://twitter.com/heatherhuhman" class="twitter-follow-button" data-show-count="false">Follow @heatherhuhman</a>
<a href="http://twitter.com/heatherhuhman" class="twitter-follow-button" data-show-count="false"></a>15. Cut the Cliche
"Strong record, results-driven, fast learner? Please stop the buzz words. Instead, be unique -- explain why you really like what the company is working on, and touch on how you could contribute to it."
- <a href="http://theyec.org/author/christian-springub" target="_blank">Christian Springub</a> | CEO and co-founder, <a href="http://www.jimdo.com" target="_blank">Jimdo</a>
Read more posts on <a href="http://theyec.org/">Young Entrepreneur Council »</a>

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