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You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible

Are you also a fan of doing nothing? Here's how you can encash on this habit
Nov 12 2021 09:48 IST

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After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team

Boman Irani playfully tries to hassle the England cricketers during their stay in the competitive s…
Jan 21 2021 07:25 IST

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Mark Hamill wants 'Star Wars' fans to campaign for Carrie Fisher to receive her Walk of Fame star early for the release of 'Episode IX'

Hamill asked fans on Twitter on Tuesday to campaign for Fisher - who passed away in 2016 - to recei…

Travis Clark   

Oct 09 2018 15:52 IST

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ICC Women's T20 World Cup records 9.9 million average impressions, highest ever for any women T20 match

Consumption rose three times to 5.4 billion minutes during the tournament.
Mar 23 2020 15:28 IST

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Under Armour has launched its latest shot in its bid to topple Nike

Adam Peake, executive vice president of marketing at Under Armour, explains the thinking behind the…

Lara O'Reilly   

Aug 24 2015 13:00 IST

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WeWork's failed $5 million ad campaign, Peloton's brand-positioning deck, and star VC Fred Wilson invests in digital media

Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertisi…

Lauren Johnson   

Dec 10 2019 21:12 IST

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Lady Gaga is the star of Tiffany's debut Super Bowl ad

The ad launches a new campaign for Tiffany called "Legendary Style" and will launch the HardWe…

Julien Rath   

Jan 31 2017 15:49 IST

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A star-studded campaign to raise money for Ukrainian refugees said it received $10.1 billion financing

Celebrity backers of the campaign include Oprah Winfrey, Madonna, Bruce Springsteen, Hugh Jackman, …

Jyoti Mann   

Apr 10 2022 16:10 IST

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This brand was so happy with the success of its first Super Bowl ad it's considering another one - and soccer sponsorship

It is worth noting that while Wix's Q1 revenues soared year on year, Wix's net losses widened by 7.…

Lara O'Reilly   

May 06 2015 13:28 IST

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These Are The Brands That Won Online Video In 2013

This is the 16th in the 17-part series "Video Revolution," which brings you up to speed on innovati…

Aaron Taube   

Nov 26 2013 22:07 IST

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Caitlyn Jenner is officially running for governor in California

The former Olympian and reality-TV star is a longtime Republican vying to unseat the Democratic inc…

Paul Squire   

Apr 23 2021 16:00 IST

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This 'Star Wars' Boeing Dreamliner is with us

According to the airline, the R2-D2 jet is part of a 5-year long promotional campaign connected to …

Benjamin Zhang   

Apr 16 2015 22:53 IST

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The 10 things in advertising you need to know today

3. Snapchat has run its first app-install ad - a big sign the app is revving up its monetization en…

Will Heilpern,Will Heilpern   

Feb 05 2016 09:48 IST

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Under Armour says when its star brand ambassadors play well, its sales go up - now it's going big on soccer

"We always talk about how Under Armour is aggressive and fearless. That idea of this underdog menta…

Lara O'Reilly   

Feb 23 2016 18:00 IST

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Trump and Mike Bloomberg are trolling each other with clips from 'Star Wars' and 'Spaceballs'

In a clip posted to Twitter by the president Thursday, the president's head is superimposed onto th…

Tom Porter,Tom Porter   

Mar 05 2020 23:03 IST

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One of this year's NHL All-Stars doesn't even play in the NHL - and it's a stranger story than you can imagine

The NHL didn't seem to appreciate the humor, however. As the Scott campaign gained steam, the leagu…

Mark Abadi   

Jan 20 2016 03:56 IST

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Kristen Bell's 'very authentic' La-Z-Boy campaign is boosting interest in the furniture maker

"We're very pleased with the way she comes across on media," CEO Kurt Darrow said on La-Z-Boy's ear…

Theron Mohamed   

Aug 22 2019 14:25 IST

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Skechers Makes A Really Odd Choice For Its Next Spokesmodel

What the release doesn't explain, however, is why Skechers should have an association with music. I…

Lara O'Reilly   

Oct 21 2014 09:42 IST

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Israeli billionaire heiress covertly paid celebrities thousands to promote 'family purity' and advocate against having sex on period, report says

Ruthy Leviev-Yelizarov covertly paid celebrities thousands to advocate against married women having…

Joshua Zitser   

Jul 02 2022 11:16 IST

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Fisher-Price Filmed 2015's First Newborn Babies To Create This Tear-Jerker Of An Ad

The "Wish for Babies" film will also appear in paid-for placements across YouTube, Twitter and Face…

Lara O'Reilly   

Jan 02 2015 16:34 IST