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2 mins read

You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible

Are you also a fan of doing nothing? Here's how you can encash on this habit

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After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team

Boman Irani playfully tries to hassle the England cricketers during their stay in the competitive s…

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Mark Hamill wants 'Star Wars' fans to campaign for Carrie Fisher to receive her Walk of Fame star early for the release of 'Episode IX'

Hamill asked fans on Twitter on Tuesday to campaign for Fisher - who passed away in 2016 - to recei…

Travis Clark   


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ICC Women's T20 World Cup records 9.9 million average impressions, highest ever for any women T20 match

Consumption rose three times to 5.4 billion minutes during the tournament.

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Under Armour has launched its latest shot in its bid to topple Nike

Adam Peake, executive vice president of marketing at Under Armour, explains the thinking behind the…

Lara O'Reilly   


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Lady Gaga is the star of Tiffany's debut Super Bowl ad

The ad launches a new campaign for Tiffany called "Legendary Style" and will launch the HardWe…

Julien Rath   


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1 min read

A star-studded campaign to raise money for Ukrainian refugees said it received $10.1 billion financing

Celebrity backers of the campaign include Oprah Winfrey, Madonna, Bruce Springsteen, Hugh Jackman, …

Jyoti Mann   


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3 mins read

This brand was so happy with the success of its first Super Bowl ad it's considering another one - and soccer sponsorship

It is worth noting that while Wix's Q1 revenues soared year on year, Wix's net losses widened by 7.…

Lara O'Reilly   


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These Are The Brands That Won Online Video In 2013

This is the 16th in the 17-part series "Video Revolution," which brings you up to speed on innovati…

Aaron Taube   


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Caitlyn Jenner is officially running for governor in California

The former Olympian and reality-TV star is a longtime Republican vying to unseat the Democratic inc…

Paul Squire   


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1 min read

This 'Star Wars' Boeing Dreamliner is with us

According to the airline, the R2-D2 jet is part of a 5-year long promotional campaign connected to …

Benjamin Zhang   


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The 10 things in advertising you need to know today

3. Snapchat has run its first app-install ad - a big sign the app is revving up its monetization en…

Will Heilpern,Will Heilpern   


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3 mins read

Under Armour says when its star brand ambassadors play well, its sales go up - now it's going big on soccer

"We always talk about how Under Armour is aggressive and fearless. That idea of this underdog menta…

Lara O'Reilly   


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Trump and Mike Bloomberg are trolling each other with clips from 'Star Wars' and 'Spaceballs'

In a clip posted to Twitter by the president Thursday, the president's head is superimposed onto th…

Tom Porter,Tom Porter   


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4 mins read

One of this year's NHL All-Stars doesn't even play in the NHL - and it's a stranger story than you can imagine

The NHL didn't seem to appreciate the humor, however. As the Scott campaign gained steam, the leagu…

Mark Abadi   


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1 min read

Kristen Bell's 'very authentic' La-Z-Boy campaign is boosting interest in the furniture maker

"We're very pleased with the way she comes across on media," CEO Kurt Darrow said on La-Z-Boy's ear…

Theron Mohamed   


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2 mins read

Skechers Makes A Really Odd Choice For Its Next Spokesmodel

What the release doesn't explain, however, is why Skechers should have an association with music. I…

Lara O'Reilly   


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1 min read

Israeli billionaire heiress covertly paid celebrities thousands to promote 'family purity' and advocate against having sex on period, report says

Ruthy Leviev-Yelizarov covertly paid celebrities thousands to advocate against married women having…

Joshua Zitser   


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Fisher-Price Filmed 2015's First Newborn Babies To Create This Tear-Jerker Of An Ad

The "Wish for Babies" film will also appear in paid-for placements across YouTube, Twitter and Face…

Lara O'Reilly   


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1 min read

Here Was The 'Secret' Chart That Predicted That The Italian Election Was Going To Be Crazy

Rome, Italy — The Italian election appears to be heading to a chaotic outcome, as the Italian lower…