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You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible
Are you also a fan of doing nothing? Here's how you can encash on this habit
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
Boman Irani playfully tries to hassle the England cricketers during their stay in the competitive s…
Mark Hamill wants 'Star Wars' fans to campaign for Carrie Fisher to receive her Walk of Fame star early for the release of 'Episode IX'
Hamill asked fans on Twitter on Tuesday to campaign for Fisher - who passed away in 2016 - to recei…
Travis Clark
ICC Women's T20 World Cup records 9.9 million average impressions, highest ever for any women T20 match
Consumption rose three times to 5.4 billion minutes during the tournament.
Under Armour has launched its latest shot in its bid to topple Nike
Adam Peake, executive vice president of marketing at Under Armour, explains the thinking behind the…
Lara O'Reilly
Lady Gaga is the star of Tiffany's debut Super Bowl ad
The ad launches a new campaign for Tiffany called "Legendary Style" and will launch the HardWe…
Julien Rath
A star-studded campaign to raise money for Ukrainian refugees said it received $10.1 billion financing
Celebrity backers of the campaign include Oprah Winfrey, Madonna, Bruce Springsteen, Hugh Jackman, …
Jyoti Mann
This brand was so happy with the success of its first Super Bowl ad it's considering another one - and soccer sponsorship
It is worth noting that while Wix's Q1 revenues soared year on year, Wix's net losses widened by 7.…
Lara O'Reilly
These Are The Brands That Won Online Video In 2013
This is the 16th in the 17-part series "Video Revolution," which brings you up to speed on innovati…
Aaron Taube
Caitlyn Jenner is officially running for governor in California
The former Olympian and reality-TV star is a longtime Republican vying to unseat the Democratic inc…
Paul Squire
This 'Star Wars' Boeing Dreamliner is with us
According to the airline, the R2-D2 jet is part of a 5-year long promotional campaign connected to …
Benjamin Zhang
The 10 things in advertising you need to know today
3. Snapchat has run its first app-install ad - a big sign the app is revving up its monetization en…
Will Heilpern,Will Heilpern
Under Armour says when its star brand ambassadors play well, its sales go up - now it's going big on soccer
"We always talk about how Under Armour is aggressive and fearless. That idea of this underdog menta…
Lara O'Reilly
Trump and Mike Bloomberg are trolling each other with clips from 'Star Wars' and 'Spaceballs'
In a clip posted to Twitter by the president Thursday, the president's head is superimposed onto th…
Tom Porter,Tom Porter
One of this year's NHL All-Stars doesn't even play in the NHL - and it's a stranger story than you can imagine
The NHL didn't seem to appreciate the humor, however. As the Scott campaign gained steam, the leagu…
Mark Abadi
Kristen Bell's 'very authentic' La-Z-Boy campaign is boosting interest in the furniture maker
"We're very pleased with the way she comes across on media," CEO Kurt Darrow said on La-Z-Boy's ear…
Theron Mohamed
Skechers Makes A Really Odd Choice For Its Next Spokesmodel
What the release doesn't explain, however, is why Skechers should have an association with music. I…
Lara O'Reilly
Israeli billionaire heiress covertly paid celebrities thousands to promote 'family purity' and advocate against having sex on period, report says
Ruthy Leviev-Yelizarov covertly paid celebrities thousands to advocate against married women having…
Joshua Zitser
Fisher-Price Filmed 2015's First Newborn Babies To Create This Tear-Jerker Of An Ad
The "Wish for Babies" film will also appear in paid-for placements across YouTube, Twitter and Face…
Lara O'Reilly
Here Was The 'Secret' Chart That Predicted That The Italian Election Was Going To Be Crazy
Rome, Italy — The Italian election appears to be heading to a chaotic outcome, as the Italian lower…