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As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

<div type="image" title="Companies are embracing the unbossing trend" msid="113256383" hostid="261" sizebytes="1440779"></div> If there’s one thing both a productive team member and an underperformer hates in the corporate world, it’s being micromanaged. Now, imagine a workplace where the boss isn’t calling all the shots. Instead, everyone has a voice, and innovation flows freely. The recent corporate trend of "Unbossing" promises to do just that, empowering employees by eliminating the heavy hands of hierarchy. Sounds too good to be true? Well, globally, not just the new-age start-ups, but dozens of major corporations have embraced this trend and trimmed their middle management. <h2>Managers managing managers — no more!</h2>In January last year, <keyword id="399907" type="General" weightage="20" keywordseo="META" source="Orion">Meta</keyword> CEO Mark Zuckerberg made headlines for declaring 2023 as the “year of efficiency” and saying that he doesn’t want a management structure that's just “managers managing managers”. <div type="image" title="Meta CEO Mark Zuckerberg" agency="ANI" msid="113256403" hostid="261"></div> The same month, it was also reported by Command Line that Meta's chief product officer Chris Cox, had shared a post on the company's communication platform, Workplace, highlighting the necessity to "flatten" the organisation's structure. What followed was reports of Meta slashing middle management roles. Gradually, other companies like Shopify, Bayer, and Cisco began making headlines for showing the exit door to some of their middle managers. Loosely, unbossing is essentially cutting down the middle management roles. It cuts significant costs for the company and the new-age workforce also endorses the trend as efficient in enabling faster decision-making and innovation. However, critics argue this trend also limits the extent of mentorship that the younger generation receives while entering the workforce, which often remains an intangible value if your boss turns out to be a good mentor. Therefore, for some, it’s not about firing the middle management, but just another leadership philosophy on how leaders (and ‘bosses’) should conduct themselves. This approach advocates bosses working along with the team as a part rather than shouting instructions from the top. Whatever one’s understanding, this trend of “Unbossing” appears to be taking corporate America by storm in 2023, as evidenced by hundreds of media reports highlighting the same. Overall, most agree that the trend is restructuring organisational hierarchy to enable direct communication between employees and leaders. Cut to 2024, this trend is still prevalent and making headlines. A Bloomberg report recently said that Georges Elhedery, the incoming CEO of HSBC Holdings, might also consider plans to streamline the company's operations by reducing layers of middle management. But what’s the scenario in India? Are Indian companies ready to ditch the old-school approach and adopt this new way of working? Let’s dive in and see what the experts have to say! <h2>Layoffs to impact senior professionals: Naukri.com survey</h2>A survey by job portal Naukri.com early last year had suggested that recruiters in India expect a decline in layoffs during the first half of 2023. The survey, which included responses from 1,400 recruiters and consultants across ten industries, revealed that only 4 percent of participants anticipated layoffs to be the main focus of hiring activities within their organisations. However, the survey also highlighted that information technology roles and senior professionals were likely to be the most affected by hiring adjustments. About 20 percent of recruiters predicted that layoffs would predominantly impact senior professionals, while freshers are expected to face the least disruption from these hiring corrections. Interestingly the survey came around the same time when the Unbossing trend had begun picking up pace abroad. <h2>Layoffs at Wipro, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> and Collegedunia</h2>In January this year, Wipro India was in the limelight for laying off hundreds of its mid-level executives. The company reportedly culled many jobs as part of its strategy to improve margins. An ET report citing two sources familiar with the situation had said that the leading Indian IT firm reduced mid-level roles at its onsite locations. "Notices began being issued earlier this month, and hundreds of mid-level executives onsite are being let go," one source revealed. Another source added, "They have costly resources onsite in Capco, and although growth is returning, it's not sufficient. Aparna Iyer, Wipro's chief financial officer, has been tasked with delivering better margins this quarter." <div type="image" title="Amazon decided to lay-off middle managers in May" msid="113256170" hostid="261"></div>Then in May, Amazon also decided to reduce layers of middle management within its customer service divisions as part of an organisational restructuring, a Fortune report had said. The cuts impacted over 100 customer service managers in Level 5 and Level 6 middle management roles, both in call centres and virtual positions, primarily based in the U.S. and India. Not just large tech companies, startups too seem to be adapting the <keyword id="23125775" type="General" weightage="100" keywordseo="unbossing-trend-in-India" source="Orion">unbossing trend in India</keyword>. Last month, educational portal Collegedunia confirmed that around 100 employees from its Study Abroad department had been given the pink slip. A report in CNBC-TV18 had said that additional job cuts were happening across other departments as part of a broader reorganisation. The restructuring, as per the report, was aimed at automating many tasks to reduce costs. Interestingly, despite the layoffs, Collegedunia had posted 13 job openings on LinkedIn for various roles in different locations, primarily entry-level positions requiring up to two years of experience. "While Collegedunia is laying off several employees, it is also hiring fresh talent, allowing them to keep staffing levels up but at a lower cost," one employee told CNBC-TV18 at the time. Another source confirmed that while Collegedunia had been actively recruiting for some months, it has also been letting go of employees, including senior staff members with 7-8 years of experience at the company. <h2>What do experts say?</h2> <div type="image" title="Experts&amp;#39; opinion on unbossing trend" msid="113256250" hostid="261"></div>Mr. Sumit Kumar, Chief Strategy Officer at TeamLease Degree Apprenticeship, told Business Insider India, “From the perspective of HR leaders and CEOs, the strategic culling of middle management is viewed as a means to streamline operations, reduce overhead, and foster a culture of autonomy and innovation.” He also noted that even though employees can “exercise greater ownership and agility in decision-making” through this approach, there are also significant downsides. “The erosion of middle management creates a vacuum in leadership development, mentorship, and the retention of institutional knowledge, potentially leading to disengagement, a weakened talent pipeline, and misalignment with organisational objectives,” Kumar noted. Talking specifically about the Indian scenario, he said, “Implementing this trend in India would be a strategic move, positioning organisations to remain competitive in a rapidly evolving business environment. However, to fully capitalise on this approach, developing a more robust talent pipeline that integrates the ability to multitask at all levels is imperative. In today's landscape, leadership demands thinkers, strategic visionaries, and individuals who can execute with precision. We need to cultivate a new breed of leaders who are both thinkers and doers, capable of navigating complex challenges while driving innovation and growth. By building versatile, agile leaders through targeted talent development programs, Indian organisations can ensure they are well-prepared to thrive in a decentralised, high-performance environment.” RP Yadav, Chairman and Managing Director of Genius Consultants Limited, told ET recently that the Unbossing approach simplifies hierarchies and encourages open communication between frontline employees and senior management. He had added that the concept of “the oldest in the room is always the wisest of all” is no longer applicable. Meanwhile, Aditya Narayan Mishra, MD and CEO of CIEL HR Services told ET that the unbossing trend is predominantly seen in tech companies, creative roles, and startups, where swift decision-making and the unrestricted exchange of ideas are crucial. For example, the tech sector often thrives with flattened hierarchies that support rapid innovation and agility, while creative industries such as advertising and media use unbossing to cultivate a more collaborative and idea-focused environment. Thus, the unbossing trend is gaining traction beyond global companies and is finding its way into Indian organisations as well. While this approach can streamline operations, reduce costs, and enhance agility, experts caution that it also brings challenges, such as gaps in leadership development and the loss of institutional knowledge. To fully harness the benefits of unbossing, Indian companies must focus on cultivating agile leaders who can navigate complex challenges and drive growth. By building a strong talent pipeline and fostering a culture of innovation and collaboration, Indian organisations can position themselves to thrive in a more decentralised and dynamic business environment. Do you have insights or personal experience to s hare on layoffs, <keyword id="34447" type="General" weightage="20" keywordseo="workplace-trends" source="Orion">workplace trends</keyword>, or career changes? Contact us at businessinsider@timesinternet.in.

SIMPLY PUT: What’s with all “Unbossing” talks? Are Indian companies also embracing this global trend?

Google Play has revealed its annual Best of 2024 awards for India, celebrating the apps and games that defined the year. With five of the seven top apps developed by Indian creators, the awards underscore India’s rising prominence in the global tech ecosystem. Mobile gaming also continues to boom, as the country solidifies its position as the second-largest market for gaming downloads worldwide. In a blog post announcing the winners, Google also shed light on how India is the world's second largest market in terms of mobile gaming downloads. "On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world's second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%." Leading Apps: India at the Forefront of AI Innovation The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle - Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India. Prateek Agarwal, Co-Founder &amp; CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine &amp; rebuild how people discover and shop for fashion. This realization led us to start Alle...As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform's detailed analytics and crash reporting have been invaluable - they've helped us quickly identify and fix issues, improving our app stability.” Other app winners included: • Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences. • Sony LIV: Sports &amp; Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices. • WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices. • Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features. The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI. Games that thrilled millions India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals. Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running. Roby John, Co-Founder and CEO of SuperGaming, said in a statement, "We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community's enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.” Other top games included: • BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations. • Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity. • Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.

Google Play announces best apps and games of 2024 in India: All you need to know

Have India’s air travel and hospitality industries recovered post-covid?

<ul><li>The Indian wearable market has declined for the second consecutive quarter.</li><li>The smartwatch segment has recorded a huge decline in shipments in Q3 2024.</li><li>The earwear segment has also declined, while the smart ring segment remains strong.</li></ul>The <keyword id="22725790" type="General" weightage="20" keywordseo="Indian-wearables-market" source="keywords">Indian wearables market</keyword> has declined for the second consecutive quarter, recording a 20.7% year-on-year decline in shipments in Q3 2024. There was a 10% decline in shipments in Q2 2024. According to a report by the International Data Corporation, 38 million devices were shipped in the country’s wearables market in Q3 2024. The decline is being attributed to a reduction in new product launches and a cautious inventory strategy. <h2>Smartwatch shipments decline</h2>The smartwatch category recorded a decline of 44.8% as shipments declined from 16.92 million devices in Q3 2023 to 9.34 million in Q3 2024. Not just the basic smartwatches, the shipments of premium smartwatches also declined by 39.9% year-on-year. The Smartwatch average selling price (ASP) however increased by 1.4% from $25.8 to $26.2. The wristband category, which remained strong in Q2 has also declined in Q3, recording a 48.4% year-on-year decline in shipments. The earwear category also struggled, with a 7.5% decline in shipments from 30.29 million in Q3 2023 to 28.52 in Q3 2024. <h2>The smart ring category continues to shine</h2>The smart ring market has remained strong, with 92 thousand smart rings shipped in Q3 2024. The quarter also recorded a decline in the average selling price of 16.2% to $162.1. Ultrahuman continues to lead the smart ring category in India with a 36.8% market share, boAt comes in second with a 20.5% share and Pi Ring is third with a 16.3% market share. <h2>Smartwatch market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">27.40% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">20.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">14.20% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titan </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.60% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fire-Boltt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">23.60% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.30% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.10% </td></tr></tbody></table> Source: IDC Noise continues to dominate the Indian smartwatch market with a 27.4% market share in Q3 2024, up from a 20.7% market share in Q3 2023. boAt comes in second with a 16.7% market share, up from a 14.2% market share in Q3 2023. “Amid market trends like consolidation, premiumization, and evolving consumer expectations, we have not only weathered these changes but thrived, with a 10-15% year-on-year increase in average selling prices across marketplaces,” said Amit Khatri, Co-Founder, Noise in a statement to Business Insider India. “The smartwatch category remains stressed as we head into 2025 due to undifferentiated products and a limited number of brands in play. Its market is expected to remain flat or decline marginally in 2025,” said Vikas Sharma, senior market analyst, Smart Wearable Devices, IDC India. “However, we are seeing early signs of a gradual consumer shift from basic to advanced smartwatches, as the need for better health tracking with efficient sensors and advanced functionality is gradually coming to the fore,” Sharma added. <h2>TWS market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">36.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">38.10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">13.50% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.10% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Realme </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.90% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.50% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oppo + OnePlus </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.00% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.10% </td></tr></tbody></table> Source: IDC boAt continues to be the market leader in the TWS segment in Q3 2024 despite a decline in its market share. The company leads the market with a 36.8% market share, with Boult a distant second with a 13.5% market share. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/tata-to-buy-a-majority-stake-in-pegatrons-iphone-plant-in-india/articleshow/115414852.cms">Tata to buy a majority stake in Pegatron's iPhone plant in India</a> <a href="https://www.businessinsider.in/stock-market/webstories/ntpc-green-energy-ipo-gmp-risk-factors-and-all-you-need-to-know/slidelist/115403791.cms">NTPC Green Energy IPO – GMP, risk factors and all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-shipments-grow-5-6-in-q3-2024-vivo-leads-the-market/articleshow/115329847.cms">Indian smartphone shipments grow 5.6% in Q3 2024, Vivo leads the market</a>

Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle

As the world continues to open up and travel restrictions ease, Indian travellers are eagerly exploring new horizons. According to the report "Travel Trends 2024: Breaking Boundaries," the following ten destinations are at the top of the list for Indian globetrotters this year. Each location offers a unique blend of cultural experiences, scenic beauty, and exciting activities, making them irresistible to the adventurous Indian traveller. <cmsannotation type="cmsannotation" annotationid="Amsterdam, Netherlands" comment="subhead" text="Amsterdam, Netherlands"><keyword id="22442" type="General" weightage="20" keywordseo="Amsterdam" source="Orion">Amsterdam</keyword>, Netherlands</cmsannotation> <div type="image" title="1" msid="110265065" hostid="261" sizebytes="1582190" caption="&amp;lt;p&amp;gt;Biking along Amsterdam&amp;#39;s picturesque canals.&amp;lt;/p&amp;gt;"></div>Amsterdam, with its picturesque canals, vibrant cultural scene, and historic architecture, tops the list of trending destinations. The Dutch capital is renowned for its museums, such as the Van Gogh Museum and the Anne Frank House, which offer deep dives into art and history. Biking through the city's scenic streets, exploring the lively neighbourhoods like Jordaan, and enjoying the thriving café culture make Amsterdam a must-visit. <cmsannotation type="cmsannotation" annotationid="Singapore, Singapore" comment="subhead" text="Singapore, Singapore"><keyword id="6356662" type="General" weightage="20" keywordseo="Singapore" source="Orion">Singapore</keyword>, Singapore</cmsannotation> <div type="image" title="2" msid="110265085" hostid="261" sizebytes="1653618" caption="&amp;lt;p&amp;gt;Home to the iconic Marina Bay Sands and Gardens by the Bay.&amp;lt;/p&amp;gt;"></div>A perennial favourite, Singapore continues to attract Indian travellers with its blend of modernity and tradition. The city-state's iconic landmarks, such as Marina Bay Sands, Gardens by the Bay, and Sentosa Island, offer a plethora of activities. The diverse culinary scene, from hawker centres to Michelin-starred restaurants, provides a gastronomic adventure. Singapore’s efficient public transport and safe environment make it an ideal destination for families and solo travellers alike. <cmsannotation type="cmsannotation" annotationid="London, United Kingdom" comment="subhead" text="London, United Kingdom">London, United Kingdom</cmsannotation> <div type="image" title="8" msid="110265353" hostid="261" sizebytes="2374525" caption="&amp;lt;p&amp;gt;London East Side from The Shard.&amp;lt;/p&amp;gt;"></div>London remains a top choice for Indian travellers due to its rich history, cultural diversity, and numerous attractions. From the historic Tower of London and Buckingham Palace to the contemporary Tate Modern and West End theatres, the city offers endless exploration opportunities. Shopping at Oxford Street, strolling through Hyde Park, and enjoying the vibrant nightlife further enhance the London experience. <cmsannotation type="cmsannotation" annotationid="Frankfurt, Germany" comment="subhead" text="Frankfurt, Germany">Frankfurt, Germany</cmsannotation> <div type="image" title="3" msid="110265152" hostid="261" sizebytes="2139530" caption="&amp;lt;p&amp;gt;Frankfurt&amp;#39;s stunning skyline at dusk.&amp;lt;/p&amp;gt;"></div>Known as the financial hub of Germany, Frankfurt is gaining popularity among Indian travellers for its impressive skyline and rich cultural heritage. The city’s museums, including the Städel Museum and the German Film Museum, cater to diverse interests. The Römer, Frankfurt's medieval town hall, and the charming Altstadt (Old Town) provide a glimpse into the city's history. Additionally, Frankfurt’s central location makes it a great base for exploring other parts of Europe. <cmsannotation type="cmsannotation" annotationid="Melbourne, Australia" comment="subhead" text="Melbourne, Australia">Melbourne, Australia</cmsannotation> <div type="image" title="4" msid="110265166" hostid="261" sizebytes="1682062" caption="&amp;lt;p&amp;gt;Street art and cafes in Melbourne&amp;#39;s vibrant laneways.&amp;lt;/p&amp;gt;"></div>Melbourne's dynamic art scene, world-class dining, and vibrant street culture make it a top destination. Indian travellers are drawn to its laneways adorned with street art, the bustling Queen Victoria Market, and the stunning Royal Botanic Gardens. Melbourne's coffee culture and multicultural festivals, along with nearby attractions like the Great Ocean Road and Phillip Island, offer a comprehensive travel experience. <cmsannotation type="cmsannotation" annotationid="Bali, Indonesia" comment="subhead" text="Bali, Indonesia"><keyword id="19988" type="General" weightage="20" keywordseo="Bali" source="Orion">Bali</keyword>, Indonesia</cmsannotation> <div type="image" title="5" msid="110265191" hostid="261" sizebytes="1458184" caption="&amp;lt;p&amp;gt;Bali, Indonesia &amp;lt;/p&amp;gt;"></div>Bali continues to be a favourite for its idyllic beaches, spiritual retreats, and lush landscapes. Indian travellers flock to this Indonesian paradise for relaxation and adventure alike. From the terraced rice paddies of Ubud to the vibrant nightlife of Seminyak and the surf-friendly beaches of Kuta, Bali offers diverse experiences. The island’s rich culture, evident in its temples and traditional dances, adds to its allure. Read - <a href="https://www.businessinsider.in/travel/news/these-are-10-places-you-must-visit-during-your-next-trip/slidelist/101863670.cms" data-type="tilCustomLink" target="_blank">10 Best places to visit in Bali</a> <cmsannotation type="cmsannotation" annotationid="Montreal, Canada" comment="subhead" text="Montreal, Canada">Montreal, Canada</cmsannotation> <div type="image" title="6" msid="110265223" hostid="261" sizebytes="1502198" caption="&amp;lt;p&amp;gt;Unique blend of French and Canadian cultures.&amp;lt;/p&amp;gt;"></div>Montreal's unique blend of French and Canadian cultures makes it a captivating destination. Known for its vibrant festivals, such as the Montreal International Jazz Festival, and its rich history, the city offers something for everyone. The charming Old Montreal, with its cobblestone streets and historic buildings, contrasts beautifully with the modern downtown area. Indian travellers also enjoy the city's culinary scene, which includes a mix of fine dining and local delicacies. <cmsannotation type="cmsannotation" annotationid="Sydney, Australia" comment="subhead" text="Sydney, Australia">Sydney, Australia</cmsannotation> <div type="image" title="7" msid="110265254" hostid="261" sizebytes="1223801" caption="&amp;lt;p&amp;gt;The iconic Sydney Opera House and Harbour Bridge.&amp;lt;/p&amp;gt;"></div>Sydney's iconic landmarks, including the Sydney Opera House and Harbour Bridge, are major draws for Indian tourists. The city's beautiful beaches, such as Bondi and Manly, offer great spots for relaxation and water sports. Sydney's diverse neighbourhoods, like The Rocks and Darling Harbour, provide cultural and historical insights. The city's vibrant arts scene and world-class dining further enhance its appeal. <cmsannotation type="cmsannotation" annotationid="Brisbane, Australia" comment="subhead" text="Brisbane, Australia">Brisbane, Australia</cmsannotation> <div type="image" title="9" msid="110265300" hostid="261" sizebytes="1956762" caption="&amp;lt;p&amp;gt;Riverside views from South Bank Parklands in Brisbane.&amp;lt;/p&amp;gt;"></div>Brisbane is emerging as a popular destination for its warm climate, outdoor lifestyle, and cultural attractions. The South Bank Parklands, with its river views and recreational facilities, is a favourite among visitors. Brisbane's burgeoning food scene, lively arts and music events, and proximity to the Gold Coast and Sunshine Coast make it an attractive destination for Indian travellers seeking a blend of urban and natural experiences. <cmsannotation type="cmsannotation" annotationid="Munich, Germany" comment="subhead" text="Munich, Germany">Munich, Germany</cmsannotation> <div type="image" title="10" msid="110265317" hostid="261" sizebytes="1594469" caption="&amp;lt;p&amp;gt;The historic Marienplatz square in Munich.&amp;lt;/p&amp;gt;"></div>Munich's rich Bavarian culture, historic sites, and modern amenities make it a top choice. Indian travellers are drawn to its renowned Oktoberfest, beautiful parks like the English Garden, and impressive museums such as the Deutsches Museum. The city's historic Marienplatz and Nymphenburg Palace offer glimpses into its royal past. Munich also serves as a gateway to exploring the scenic Bavarian Alps and nearby castles. The travel trends of 2024 highlight the adventurous spirit of Indian travellers, who are eager to explore diverse destinations that offer a mix of cultural experiences, historical insights, and modern amenities. The first three months of 2024 alone saw an astounding 9.7 crore air travellers, a figure that would have taken a whole year to achieve just a decade ago. This surge in travel underscores the growing enthusiasm and capability of Indian globetrotters to venture far and wide. According to the "Travel Trends 2024: Breaking Boundaries" report, there has been a significant increase in Indian travellers exploring key markets. Visits to Japan surged by 53 per cent, trips to Vietnam skyrocketed by 248 per cent, and travel to the US increased by 59 per cent compared to 2019. These statistics reflect a broader trend of Indian travellers seeking unique and enriching experiences across the globe. From the charming canals of Amsterdam to the vibrant streets of Singapore, the cultural richness of London, and the scenic beauty of Melbourne and Bali, Indian travellers are breaking boundaries and embracing the world with open arms. As they continue to explore top destinations like Montreal, Sydney, Brisbane, and Munich, their journeys contribute to a dynamic and interconnected global travel landscape. SEE ALSO: <a href="https://www.businessinsider.in/travel/international/article/exploring-the-world-on-wheels-international-road-trips-from-india/articleshow/110247281.cms" data-type="tilCustomLink" target="_blank">Exploring the world on wheels: International road trips from India</a>

Top trending international destinations for Indian travellers in 2024

<ul><li>The <keyword id="21407809" type="General" weightage="20" keywordseo="Indian-tablet-market" source="keywords">Indian tablet market</keyword> has recorded a 128.8% year-on-year growth in shipments in Q2 2024.</li><li>The <keyword id="21529438" type="General" weightage="20" keywordseo="consumer-segment" source="keywords">consumer segment</keyword> has recorded a 27.5% growth, recording growth for the third consecutive quarter.</li><li><keyword id="19897758" type="General" weightage="20" keywordseo="Samsung" source="keywords" meta.keywordsubtype="org" meta.entityname="Samsung" meta.hostid="261" meta.entityid="Samsung">Samsung</keyword> continues to lead the market, with nearly 50% market share.</li></ul> The Indian tablet market recorded good growth in Q2 2024, registering a 128.8% year-on-year increase in shipments. The tablet market includes detachable and slates, along with traditional tablets. According to a report by the International Data Corporation (IDC), 1.84 million tablets were shipped in India in Q2 2024. One of the reasons for the high growth in shipments was the fulfilment of a government education order in Uttar Pradesh. <div type="Article" hostid="261" msid="112926834" title="SEBI brings in new norms to regulate finfluencers" mstype="2" mssubtype="0"></div> In Q2 2024, the education segment recorded a growth of 455% year-on-year, helping the overall commercial segment record a growth of 279.1%. The consumer segment on the other hand recorded a growth of 27.5%, boosted by strong sales during summer sales. “Discounts and cashback make the purchases more lucrative, leading to robust demand for consumer tablets, and this trend is expected to continue in the near future,” said Priyansh Tiwari, research analyst, devices research, IDC India &amp; South Asia. Indian tablet shipments market share <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #356854 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #356854 0.39999975pt;border-right:solid #356854 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2024 </td><td style="border-left:solid #356854 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2023 </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">48.70% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">37.10% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Acer Group </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">23.60% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">3.30% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Apple </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">9.50% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">19.40% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">6.90% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f6f8f9;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">16.20% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">4.70% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">5.80% </td></tr></tbody></table> <h2>Samsung leads the market</h2>Samsung continues to lead the Indian tablet market with a nearly 50% share. The company recorded a market share of 48.7% in Q2 2024. The company recorded a share of 54.1% in the commercial segment and 38% in the consumer segment. Acer was able to boost its market share at the back of education projects, which helped boost its share in the commercial segment to 35.5%. The company was able to take its market share in overall tablet shipments to 23.6% in Q2 2024. Apple recorded a market share of 9.5% in Q2 2024, with its growth in the consumer segment driven by new product launches and price cuts for older products. Lenovo and Xiaomi take the fourth and fifth positions respectively. While Lenovo recorded a market share of 6.9%, Xiaomi recorded a market share of 4.7%. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-september-2024/slidelist/112841889.cms">Upcoming smartphones launching in India in September 2024</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-increases-prices-of-prepaid-plans-with-netflix-bundle-new-prices-benefits-detailed/articleshow/112873781.cms">Reliance Jio increases prices of prepaid plans with Netflix bundle: New prices, benefits detailed</a> <a href="https://www.businessinsider.in/tech/mobile/news/apple-iphone-16-to-be-launched-on-september-9-heres-everything-we-know-so-far/articleshow/112828818.cms">Apple iPhone 16 to be launched on September 9 – here’s everything we know so far</a>

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