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The <keyword id="19933819" type="General" weightage="20" keywordseo="olympics" source="keywords">Olympics</keyword> 2024 is taking place in the city of love this time, and it looks like the organisers are also expecting a love in the air. Reportedly, a whopping 2,00,000 male and 20,000 female <keyword id="20055740" type="General" weightage="20" keywordseo="condoms" source="keywords">condoms</keyword> have been distributed for the <keyword id="19929069" type="General" weightage="20" keywordseo="athletes" source="keywords">athletes</keyword>, staff and press at the <keyword id="21070651" type="General" weightage="20" keywordseo="Olympic-Village" source="keywords">Olympic Village</keyword>. In stark contrast to the COVID-era restrictions of the Tokyo Olympics, where physical contact was widely discouraged, Paris is sending a clear message: athletes deserve to feel comfortable and relaxed. Considering only around 14,250 athletes and a few more thousands of support staff at the village, the number of condoms does seem like a substantial step towards ensuring <keyword id="20129210" type="General" weightage="20" keywordseo="safe-sex" source="keywords">safe sex</keyword> or the "extra-curricular frivolities", as the organising committee put it. <div type="Article" hostid="261" msid="112172415" title="How are athletes from banned countries like Russia participating in the Paris Olympics?" mstype="2" mssubtype="0"></div>Dispelling rumours of anti-sex beds at the Village, organisers are taking this step to promote safe sex among the athletes. The city is redesigning condom packaging to promote sexual consent, tying it to the Games' festive spirit. The package featuring Olympic mascots and messages about safe sex have been distributed throughout the Olympic venues. "With 200,000 male condoms, 20,000 female condoms, and 10,000 oral dams available to those in the Olympic Village, safe sex is paramount in a notoriously febrile environment, akin to students at college, but sweatier," the Olympics' site said. Laurent Dalard, the first-aid and health services coordinator for <keyword id="20827379" type="General" weightage="20" keywordseo="Paris-2024" source="keywords" meta.keywordsubtype="org" meta.entityname="Paris 2024" meta.hostid="261" meta.entityid="Paris 2024">Paris 2024</keyword>, said that enough prophylactics have been distributed to cover the athletes staying at the Olympic Village, as well as those staying further afield. <div type="twitter" handle="KantInEast" handlename="KantInEast" favoritecount="0" retweetcount="0" id="1818132480060498247"></div>Further, the packaging has participants gushing and includes different phrases on each of them, such as, 'On the field of love, play fair. Ask for consent', 'Don’t share more than victory, protect yourself against STDs', and 'No need to be a gold medalist to wear it!' Condoms have been a staple at Olympic Games for decades. Beginning as a modest <keyword id="22629140" type="General" weightage="20" keywordseo="HIV/AIDS-awareness" source="keywords">HIV/AIDS awareness</keyword> initiative at the 1988 Seoul Olympics, the number of condoms provided has skyrocketed over the years, reaching a peak at the 2016 Rio Olympics. While the Tokyo Olympics imposed restrictions due to the pandemic, previous games, particularly Rio 2016, witnessed a massive distribution of a staggering 4,50,000 condoms. In fact, despite the COVID-19 restrictions imposed at the Tokyo Olympics in 2020, the tradition of condom distribution persisted. While the details on the nature of sexual activity in the Olympic Village remain elusive, numerous athletes have publicly acknowledged the extensive prevalence. The usage of dating apps such as Tinder and Grindr are said to be very common within the Village. Experts opine that it's perfectly natural since these athletes are at their peak in terms of physicality and spend most of their time training. Once the pressure of the competitions are off, they can finally indulge in some fun. However, many athletes and even coaches think that the Olympic Village is not as prolific as the media paints it to be. Regardless of what actually goes on at the Olympic Village in Paris, it is admirable that the organisers are taking this step to ensure safe sex amongst the athletes. <div type="Article" hostid="261" msid="112192120" title="25m pistol with Manu Bhaker, Lakshya Sen pre-quarterfinals: Don&amp;#39;t miss these exciting Indian Olympics games from Aug 1-6!" mstype="2" mssubtype="0"></div>

Why have the Paris Olympics 2024 athletes been given over 2 lakh condoms?

<ul><li>Hima Das won her latest gold medal on 21 July in a 400-metre race at Nove Mesto nad Metuji Grand Prix in Czech Republic.</li><li>Her brand value has gone up from ₹3million (₹30 Lakh) to ₹6 million (₹60 Lakh) per endorsement. </li><li>She has assured Prime Minister Narendra Modi and President Ram Nath Kovind to bring more medals for India. </li></ul>Ace Indian sprinter Hima Das, who won five gold medals within 19 days in July, has doubled her fees for ads. She won her latest gold medal on 21 July in a 400-metre race at Nove Mesto nad Metuji Grand Prix in Czech Republic Expectedly, her brand value is racing faster than the Das herself. Her fee has <a href="https://economictimes.indiatimes.com/industry/services/advertising/das-capital-himas-brand-fees-races-ahead/articleshow/70323816.cms">gone up from ₹3million (₹30 Lakh) to ₹6 million (₹60 Lakh)</a> per endorsement. “Hima’s brand value has doubled because of her consistent performance in the last three weeks,” said Neerav Tomar, Managing Director at the sports management company IOS. The company is looking to lock deals across variety of brands like watches, tyres, cooking oil, energy drinks and food. However, Das’ brand value is much less than that of any cricketer, in spite of her recent and past successes. For instance, M.S Dhoni earns ₹40-50 million from a single brand endorsement. ‘Will bring more medals for India’: Das Endorsements however are not the only thing on this budding athlete's mind. Das told the President Ram Nath Kovind in a tweet that she will continue to work hard and bring more medals for the country. 
	
	
	
	
	
	
	<div type="twitter" handle="HimaDas8" handlename="Hima MON JAI" image="http://pbs.twimg.com/profile_images/1112385942256386049/KGjlrTp8_normal.jpg" favoritecount="2926" retweetcount="245" status="Thank you Honorable @rashtrapatibhvn sir for your good wishes. I will continue to work hard and bring more laurels… https://t.co/VGS7BxlcNf" createdat="1563722596000" id="1152962249843191808"></div>















 Prime Minister Narendra Modi and President Ram Nath Kovind have congratulated the young athlete, along with cricketers like Rishabh Pant and Sachin Tendulkar. This 19-year-old from Assam, has been a professional sprinter for the last two years. However, July has been her best month ever. At the race in Czech Republic, clocked a season-best by completing the 400 meter race in 52.09 seconds. 
 
 
 
 
 <div type="image" title="93b3b0b69ebdd7f4ccc08d349c7c497b" msid="70326911" hostid="261"></div>











 On July 17, she won her a gold in 200 m at Tabor Athletics Meet. On July 13, she won her third 200m gold medal at the Kladno Athletics Meet in Czech Republic with a time of 23.43 seconds. On July 8, she won her second 200 m gold at the Kutno Athletics Meet in Poland. In her first competitive 200m race of the year on July 2, Hima clocked 23.65 seconds to win gold at the Poznan Athletics Grand Prix in Poland. Owing to her success, she is named ‘Dhing Express’ — after the name of her village in Assam. (With IANS)

‘Dhing Express’ Hima Das, with 5 gold medals in 19 days, has doubled her fees for ads

Throughout the #Rio2016 Games, fans around the world turned to <keyword id="6354616" type="CITY" weightage="20" keywordseo="Twitter">Twitter</keyword> to cheer for thrilling victories, engage with athletes, see highlights, and share in the live experience. Over 187 Million Tweets were sent on the Games and in total, this led to 75 billion impressions (views on and off Twitter) of Tweets about the Olympic Games. 
 
As the event came to a close, folks at Twitter analyzed how the event performed on their portal. 
 Business Insider chatted with Aneesh Madani, Head of Sports Partnerships at <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> and he shared with us the top 5 trends during the 2016 Olympics. It tells a lot about how the Games unfolded on the social networking portal through the course of those two weeks when Indians were obsessing over Rio Olympics. 
 
<a href="http://www.businessinsider.in/10-spectacular-moments-captured-during-Rio-Olympics/articleshow/53812052.cms">ALSO READ: ​ 10 spectacular moments captured during Rio Olympics</a> 
 
Twitteratis came together to celebrate India’s women athletes like never before 
 
Aneesh told us – “The scale at which Indians came together to celebrate our women sporting heroes on Twitter has never been seen before. There were 2 million tweets around the performances of four women sportspersons - <a href="http://www.businessinsider.in/PV-Sindhu-gets-India-Silver-medal-in-Badminton-at-Rio-Olympics-2016/articleshow/53774591.cms">PV Sindhu</a>, <a href="http://www.businessinsider.in/Sakshi-Malik-gets-rousing-welcome-says-she-always-wanted-win-an-Olympic-medal-for-India/articleshow/53839167.cms">Sakshi Malik,</a> Deepa Karmakar and <keyword id="487" type="PERSON" weightage="20" keywordseo="Sania-Mirza">Sania Mirza</keyword>. The count was more than the number of tweets for the India-Pakistan and India-Australia matches combined during the World T20. Also, there were 1.48 million tweets on <keyword id="501707" type="ORGANIZATION" weightage="20" keywordseo="PV-Sindhu">PV Sindhu</keyword> throughout Olympics, and 5.76 lakh tweets around <keyword id="6356003" type="PERSON" weightage="20" keywordseo="Sakshi-Malik">Sakshi Malik</keyword>.” 
 
While public figures tweeted about how these athletes were an inspiration for them, the platform saw even mothers sharing tweets promising to share success stories of the athletes with their young daughters. “It was heartwarming to see Twitter being used for outpouring of emotions. It became the common channel of communication connecting athletes and fans. That was the top trend for us that defined Twitter during these two weeks,” Aneesh said. 
 
Fans and Olympians conversed with each other directly throughout the Games 
 
Twitter saw a spike in conversations between fans and Olympians even before Olympics began. <a href="https://twitter.com/DipaKarmakar/status/765015937032466432">Athletes posted videos</a>, <a href="https://twitter.com/SakshiMalik/status/766260947463774208">tweeted pictures</a> before and after victory to thank fans for continued support. “Whether it was hockey team tweeting photos from the Rio Olympic village or Deepa Karmakar and Sakshi Malik joining Twitter after their respective win, Twitter saw direct and intimate conversations among Olympians and fans throughout the Games,” Aneesh said. 
 
He added – “The audience of our top 10 most followed Indian Olympians on Twitter grew by almost 12 times since London Games in 2012. During Rio Olympics, PV Sindhu had her Twitter following grow by 7 times. Deepa and Sakshi who joined later already have over 60,000 followers in merely less than a week.” 
 Moreover, ministers like Sushma Swaraj, celebrities like <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and sportspersons like Sachin Tendulkar became fans of our women players. They were all using Twitter to express their pleasure in seeing the girls perform well in the Games. 
 
“Twitter infact saw for the first time a cricket icon like <a href="https://twitter.com/sachin_rt">Sachin Tendulkar</a> even live-tweet <a href="https://twitter.com/sachin_rt/status/766644969616478213">the final match between Sindhu and Carolina Marin</a>,” Aneesh said. 
 
An Ecosystem emerged on Twitter, something no one knew of earlier 
 
There are organizations like Olympic Gold Quest, JSW Sports and Gosports who have been tirelessly working with Olympians, supporting their training and preparation for years quietly. For instance, Olympic Gold Quest has been supporting PV Sindhu since she was 14. 
 
“As soon as some of our women athletes clinched medals, there was a lot of conversation on Twitter around how these organizations have helped Olympic athletes become rather great performers. Athletes, fans and sports journalists came together to highlight the work these institutions have been doing and it really brought awareness around this ecosystem which will hopefully get stronger as people connect to these organizations in the times to come,” said Aneesh. 
 
Twitteratis engaged on the need for accountability from sports administrators 
 
During the first week when Indian players came close to medals, but couldn’t get them, Twitter engaged in conversations on how there is a need for better accountability from administrators, and the support Indian athletes need to excel at Olympics. 
 
Humour around Games united non-sports enthusiasts on Twitter 
 
Sporting events like Olympics are bringing people together like never before, and in a fun way. For instance, there were <a href="https://twitter.com/TheEllenShow/status/765303894159208448">iconic photographs of Usain Bolt</a> being circulated. It got people talking, even those who might not even care about sports or certain sports in Olympics. 
 
In a nutshell, Indian women players not only created history by making it to Rio Games, they united Indians to celebrate women players and different sports. They created history.

We
spoke to Twitter for Top 5 Trends during Rio Olympics 2016, and the results
they shared are simply heartwarming

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Why have the Paris Olympics 2024 athletes been given over 2 lakh condoms?

BI India Bureau

‘Dhing Express’ Hima Das, with 5 gold medals in 19 days, has doubled her fees for ads

BI India Bureau

We spoke to Twitter for Top 5 Trends during Rio Olympics 2016, and the results they shared are simply heartwarming

Anushree Singh

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